eMarketing Learning Center @ BF/VIF 5340 Fryling Road Erie, PA 16510 814 898-6547 emarketinglearningcenter.org

Keep Pace in the Digital World

The eMarketing Learning Center offers a variety of comprehensive courses and interactive events to help

marketers:

Gain an in-depth understanding of digital marketing strategies and available online channels.

Learn how to integrate digital strategies into marketing efforts to increase the reach of your message.

Get an opportunity to enhance marketing skills, stay up-to-date on industry trends, and gain a

competitive advantage.

2013 February – June Line-Up

LinkedIn for Business Marketing (Tech Council) – Erie, PA

February 21, 2013, 9 a.m. - Noon | Erie Technology Incubator at Gannon University, Erie, Pa.

LinkedIn is not just for jobs. LinkedIn is a powerful business development resource. Learn how to use it to market

research. Create business pages for branding and improving search results. This session will help you understand

the features, tools and applications used to network with other businesses and gain potential customers.

Paid Search: Beyond Pay-Per-Click – Erie, PA

February 28, 2013, 9:00 a.m. - Noon | Knowledge Center’s Board Room, Knowledge Park

Pay-Per-Click advertising allows advertisers to create keyword ad campaigns that immediately appear at the top

of search engine results pages, social media sites and other marketplaces. This hands-on workshop will help you

understand how to develop and implement a paid search strategy as well as how to integrate it into your overall

marketing program and measure ROI.

HTML Basics – Erie, PA

March 6, 2013, 9:00 – 11:00 a.m. | Knowledge Center’s Board Room, Knowledge Park

Content management Systems are great for the non-techie but sometimes they drive you bonkers trying to

tighten up line spaces or moving a picture. HTML Basics will teach you what HTML is and how it is structured. This

session will help make small/quick changes on the go easier by anyone.

Business Blogging for Beginners – Erie, PA

March 21, 2013, , 9:00 – 11:00 a.m. | Knowledge Center’s Board Room, Knowledge Park

This short session is designed to help anyone interested is developing a blog for professional purpose. You will

explore the blogosphere, what characteristics make a good blog and blogger, the many purposes for blogging,

how to promote your blog and more. Our goal is to demystify blogging and help you determine where the tool

might be appropriate to support your goals.

Intro to Adobe Photoshop for Print or Web – Erie, PA

April 3, 2013, 9:00 a.m. - Noon | Knowledge Center’s Board Room, Knowledge Park

This is an introduction to the professional standard digital photo editing software, Adobe Photoshop. This session

will cover the basic features of the software. The Photoshop tools and their usage will be reviewed. From proper

file formats and resolutions, as well as step-by-step processes to manipulate digital images for print or web.

eMarketing Learning Center @ BF/VIF 5340 Fryling Road Erie, PA 16510 814 898-6547 emarketinglearningcenter.org

Successful Email Marketing Training – Erie, PA

April 17, 2013, 8:30 a.m. – 12:30 pm | Knowledge Center’s Jordan Room, Knowledge Park

Email Marketing is the work horse of online marketing when done effectively. This class will teach you everything

you need to develop a successful email program. Learn new trends including video and social for proven

strategies that drive results.

Search Engine Optimization Training – Erie, PA

May 1, 2013, 8:30 – 12:30 p.m. | Knowledge Center’s Board Room, Knowledge Park

SEO is a powerful and low cost marketing method for driving traffic and generating leads. In this session you will

learn everything you need to know to create websites that search engines like, to drive and generate leads. A

step-by-step approach to improving website search engine visibility, understanding the search engine process

and how it works and how to create and execute a successful SEO strategy.

Digital Video & YouTube Optimization – Erie, PA

May 1, 2013, 2:00 – 4:00 p.m. | Knowledge Center’s Board Room, Knowledge Park

This workshop will guide you through the necessary steps to producing and optimizing digital video. It will also

show you how to create and optimize a branded YouTube Channel that will help generate new leads and traffic to

your business or website.

Understanding Website Design Strategies – Erie, PA

May 15, 2013, 9:00 a.m. - Noon | Knowledge Center’s Jordan Room, Knowledge Park

Learn best practices in creating a website that works for your business while providing your users the best

possible experience with your brand online. This session will provide a framework for design, information flow and

navigation, writing copy and content management, optimizing for search engines and web marketing and web

governance.

Ecommerce Series: Selling Your Products and Services Online (Summer boot camp) - Erie, PA

SAVE THE DATE - June 5-6, 2013 8 a.m. - 4 p.m. | Knowledge Center’s Jordan Room, Knowledge Park

Learn how to successfully sell your products online. During this all-day workshop you will gain an understanding

of the foundations of e-commerce, including shopping carts, payment gateways, merchant accounts, product

pages, and security concerns. You will also learn how to take advantage of the channels available to help promote

your online store, and discover how to drive qualified traffic to your website.