2013 the wall street journal - emc vipr availability announcement

U.S. EDITION Wednesday, September 4, 2013 As of 5:29 AM EDT

The Wall Street Journal news department was not involved in the creation of this content.

PRESS RELEASE September 4, 2013, 5:29 a.m. ET

EMC Announces Availability of ViPR Software-Defined Storage Platform

Releases To Market Ahead Of Industry Expectations

MILAN, Sept. 4, 2013 /PRNewswire/ --

News Summary:

-- Today EMC(R) executives, customers and partners kicked off an

around-the-world, 24-hour live broadcast from Milan Italy announcing new

technologies that help give IT infrastructure teams the speed they need

to lead their IT transformation (see related news release).

-- EMC is scheduled to deliver the ViPR(R) Software-Defined Storage Platform

later this month--well ahead of industry expectations.

-- ViPR delivers the ability to both manage storage infrastructure (the

"Control Plane" through the ViPR Controller) and the data residing within

that infrastructure (the "Data Plane" through ViPR Data Services).

-- ViPR's first data service--Object Data Services--will be supported at

general availability. ViPR Object Data Services support Amazon S3,

OpenStack Swift and Atmos API's, in addition to enabling enterprises and

service providers to store, access and manipulate objects.

Interact with EMC Online:

-- View the 24-hour live EMC broadcast for additional access to EMC content

and experts

-- Join the conversation with #Speed2Lead, #EMC and #SoftwareDefined and

of 5EMC Announces Availability of ViPR Software-Defined Storage Platform - WSJ.com

9/12/2013http://online.wsj.com/article/PR-CO-20130904-903388.html

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follow @EMCCorp, @EMCITMgmt and @EMCVNX

-- View additional related news from EMC via EMC Pulse Blog

-- Connect with EMC via Twitter, Facebook, YouTube, and LinkedIn

Full Story:

Today, joined by EMC partners and customers, EMC Corporation (NYSE:EMC) kicked off a 24-

hour, around-the-world live launch announcing new technologies that help give IT infrastructure

teams the speed they need to lead their IT Transformation. At this event EMC announced that the

EMC ViPR Software-Defined Storage Platform, a critical enabler to speeding this transformation,

will be available later this month.

Using ViPR, customers can manage both their existing storage infrastructure (using the ViPR

Controller) and the data residing within it (using ViPR Data Services), enabling them to help drive

improvements in automation and lay down a modern storage architecture for future application

deployments. ViPR-supported storage includes the new EMC VNX unified storage platform as well

existing EMC VNX, EMC VMAX(R) , EMC VPLEX(R) , EMC Isilon(R) , EMC RecoverPoint(R) and

third-party arrays including NetApp storage. ViPR provides the foundation for building Web-scale

data centers without the need to hire thousands of technical experts to create a custom

environment.

Read more about this news at EMC's product and technology blog, EMC Pulse Blog:

http://pulseblog.emc.com/2013/09/04/emc-delivers-on-vipr-promise-and-outlines-strategic-

vision-with-preview-of-project-nile

Upon general availability, ViPR will deliver Object Data Services--a capability that sets ViPR apart

from other solutions on the market. ViPR Object Data Services offer support for multiple standard

APIs including Amazon S3, OpenStack Swift and Atmos in addition to giving customers the ability

to view objects as files, providing near-file access performance without the latency inherent in

current object storage models. ViPR Object Data Services are engineered to be deployed on any

ViPR-supported file storage including the new EMC VNX unified storage platform as well existing

EMC VNX, EMC Isilon(R) and third-party arrays including NetApp storage.

Future updates will be designed to add support for additional third-party arrays as well as

commodity hardware. EMC also plans to provide a broader set of data services as part of the ViPR

platform, including an HDFS Data Service which will enable customers to perform in-place Hadoop

analytics across their entire heterogeneous storage environment.

This strategy of broad platform support and open extensibility means that customers can benefit



http://pulseblog.emc.com/2013/09/04/emc-delivers-on-vipr-promise-and-outlines-strategic-


from simplified management of their entire storage infrastructure with the freedom to choose the

underlying platforms that are most appropriate for their particular workloads.

In addition, beginning in the fourth quarter of 2013, EMC Global Services plans to offer a new

Software Defined Storage (SDS) Workshop that is the ideal starting point for EMC customers to

implement VIPR for their IT environment. The half-day on-site workshop helps customers to

identify their specific storage management, control, and automation needs to best maximize the

ViPR platform. The workshop evaluates a customer's application and storage environment and

designs the optimum storage service catalog and service classification. A detailed roadmap provides

a gap analysis between current state and future state using ViPR.

Analyst Quote

Laura DuBois, Program Vice President, Storage at IDC

"ViPR simplifies a very complex problem--the management of heterogeneous storage environments

while extending the functionality of existing storage arrays is truly powerful. There's a macro trend

in IT right now toward self-service, and ViPR is a first important step in making this real--and

easy."

Customer Quotes

Ron Redmer, COO and CTO at assure360, a business unit of The Dolan Company

"Supporting mixed workload environments comprised of traditional and next-generation

applications is central to our overall IT strategy. However, traditional approaches to managing

applications can be time consuming and cumbersome. ViPR breaks down traditional application

silos and lets us be much more effective in how we deliver storage and support new application

requirements. The ViPR Object Data Service is especially valuable as it enables us to use our

existing file infrastructure to support object on file capabilities. This means that traditional file and

next-generation object applications can access and manipulate the same data as objects or files.

This is something we could not do before without moving or copying the data."

James Mystakidis, Group Executive at Macquarie Telecom

"Data growth is at the point where it is outpacing IT's ability to keep up. This is forcing us, as well

as our customers, to look for new, transformative ways to manage data. ViPR is like nothing we

have seen on the market -- it's a game changer. The ViPR software platform gives us the ability to

efficiently manage data growth and automate necessary processes -- allowing us to drive down costs

and do more with less. Its software capabilities enable us to simplify our existing storage

infrastructure so that we can manage growing customer requirements and workloads in ways we




never could before. ViPR is helping us deliver on the vision and promise of the Software-Defined

Data Center."

EMC Executive Quote

Amitabh Srivastava, President, Advanced Software Division at EMC

"Today is a significant milestone in EMC's vision to deliver customers--both large enterprises and

service providers--the foundation on which to build a Web-scale data center capable of growing to

tens and hundreds of petabytes of information. By delivering ViPR ahead of industry expectations,

we will provide our customers with a lightweight, software-only approach to storage management

and a foundation for next generation applications. This approach not only solves the problems they

face today, but provides a path to the future."

Additional Resources

-- Information about ViPR

-- All news today includes related information and content via EMC Pulse

Blog

-- Video: New DataCrunchers Speed2Lead Unified Storage Road Race

-- Connect with EMC via Twitter, Facebook, YouTube, and LinkedIn

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their

operations and deliver IT as a service. Fundamental to this transformation is cloud computing.

Through innovative products and services, EMC accelerates the journey to cloud computing,

helping IT departments to store, manage, protect and analyze their most valuable asset --

information -- in a more agile, trusted and cost-efficient way. Additional information about EMC

can be found at www.EMC.com.

EMC, EMC Recover Point, Isilon, ViPR, VMAX, VNX and VPLEX are registered trademarks or

trademarks of EMC Corporation in the United States and/or other countries. All other trademarks

used are the property of their respective owners.

Forward-Looking Statement Legend

This release contains "forward-looking statements" as defined under the Federal Securities Laws.

Actual results could differ materially from those projected in the forward-looking statements as a



http://www.EMC.com.


result of certain risk factors, including but not limited to: (i) adverse changes in general economic

or market conditions; (ii) delays or reductions in information technology spending; (iii) the relative

and varying rates of product price and component cost declines and the volume and mixture of

product and services revenues; (iv) competitive factors, including but not limited to pricing

pressures and new product introductions; (v) component and product quality and availability; (vi)

fluctuations in VMware, Inc.'s operating results and risks associated with trading of VMware stock;

(vii) the transition to new products, the uncertainty of customer acceptance of new product

offerings and rapid technological and market change; (viii) risks associated with managing the

growth of our business, including risks associated with acquisitions and investments and the

challenges and costs of integration, restructuring and achieving anticipated synergies; (ix) the

ability to attract and retain highly qualified employees; (x) insufficient, excess or obsolete

inventory; (xi) fluctuating currency exchange rates; (xii) threats and other disruptions to our secure

data centers or networks; (xiii) our ability to protect our proprietary technology; (xiv) war or acts of

terrorism; and (xv) other one-time events and other important factors disclosed previously and

from time to time in EMC's filings with the U.S. Securities and Exchange Commission. EMC

disclaims any obligation to update any such forward-looking statements after the date of this

release.

SOURCE EMC Corporation

/CONTACT: Katryn McGaughey, [email protected], (781) 267-5147

/Web site: http://www.emc.com

The Wall Street Journal news department was not involved in the creation of this content.



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2013 the wall street journal - emc vipr availability announcement

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