2013 the digital self manifesto (full)

How to effectively managethe Digital Self

you did not know you had

Wednesday 20 November 13

The Digital Self ManifestoIndividuality in the age of Digital & Social Media

Tweet your comments with the #TDSMLED hashWednesday 20 November 13

Restore to its rightful owner the control of the Digital Self


PasswordonslaughtWednesday 20 November 13

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How many passwordsdo you have?


How oftendo you forget one?


...if you use the same password

everywhere you can


...if you write them

down...Wednesday 20 November 13

...on your phone!


The Social Graph


FriendConnection

FollowerWednesday 20 November 13

What we mean:

”“People who are part of our lives because we know, are related to, admire, despise, listen, watch, read, love, hate...


What they mean:

”“Who sees what


Ourrelationships,

theiraudience


Enough!Wednesday 20 November 13

H3Wednesday 20 November 13

H3 Cont entsources


Blog posts, Pictures, Videos, Slideshares, Scribd documents, ...

Status updates, Tweets,Whatsapp chats,Foursquare check-ins, ...

Hotel & restaurant ratings,eBay feedbacks,Product or Book reviews, ...

H3


How WE see it


How THEY see it


Control


ControlControlOwnership Portability


ControlControlOwnership Portability

ControlOwnership Portability

Certification Entities

Digital Self Markup

Language

User Centric Identity

Management


<FIRSTNAME>Gianni</FIRSTNAME><SURNAME>Catalfamo</SURNAME><EMAIL>[email protected]</EMAIL><MOBILE>+39 335 284758</MOBILE>...

Certification EntitiesDigital Self Markup Language

User Centric Identity Management


WHO?Certification EntitiesDigital Self Markup

LanguageUser Centric Identity

Management


GovernmentsBanks

Credit Card CompaniesTelcos

Healthcare providersPost / Delivery services

RetailersOnline companies

...




Do away with Anonymity?


PEOPLE will own every right to their Digital Self, entrusted in custody to a Certification Entity which will only expose the data we want.

PEOPLE will reward BRANDS by allowing controlled access to additional portions of their Digital Self.

BRANDS will reward PEOPLE by creating a better user experience using the information they are given access to.

SCENA

RIO

PEOPLE will switch Certification Entities as easily as today we switch telephone carriers.


won’t this happen on its own?

WHY


91.6% Organic Paid 8.4%

GoogleFacebookTwitterPinterestTumblr...

{The traffic of the Internets


The most successful monetization strategies

ever devised on the Internet only influence less than one-tenth of its traffic


◉ Market forces alone won’t make it happen

◉ Representing the General Public interest

◉ National / global scope


What can YOU do?1. Find a few like-minded people2. Start a Digital Self Action Committee3. Work on Legislation / Technology4. Get DSACs together to form a National DSAC5. Be heard!


The Digital Self ManifestoEUR 1.99 in an e-bookstore near to you


2013 the digital self manifesto (full)

Technology

digital self manifesto

digital self action

likeminded people

certication entity

better user experience

controlled access

national dsac

organicpaidthe trafc