2013 syllabus rural management old syllabus.docx
TRANSCRIPT
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BABASAHEB BHIMRAO AMBEDKAR
UNIVERSITY(A Central University)
Vidya Vihar, Rae Bareli Road, Lucknow-2262!
DEPARTMENT OF RURAL MANAGEMENT (DRM)
SCHOOL FOR MANAGEMENT STUDIES (SMS)
Semester I ("6 credits)
Course Struture
Course no# Course title Credit
$R$-"" Conce%ts o& $ana'eent r'ani*ational
Behaviour
+
$R$-"2 Business Counication 2
$R$-"+ $ana'erial conoics +
$R$-" Accountin' &or $ana'ers +
$R$-"! .uantitative /echni0ues 2
$R$-"6 $arketin' $ana'eent +
All courses in the 1st seester are co%ulsory#
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Semester I
MRM! "#"
Co$e%ts o& M'$'eme$t Or'$*s't*o$'+ Be,'-*or
Course O./et*-es
• 1%artin' understandin' on nature o& ana'erial o3 in ters o& %rinci%les,
skills and roles#
• 4ailiari*in' students with the 3asic eleents o& ana'eent %rocess#
• 5el%in' learners evolve an inte'rated %ers%ective o& the disci%line o&
ana'eent and inter-linka'es o& this course with other core and &unctional
area courses#
• rovidin' the students a conce%tual &raework o& understandin', analy*in',
and %redictin' 3ehavior
• 5el%in' the to understand B in a 'lo3al scenario
• 4ailiari*in' a3out the challen'es and o%%ortunity &or B
5el%in' the students to 'ain an understandin' o& dynaics o& co%le7 work
situations#
U$*t I0
I$tro1ut*o$ M'$'eme$t
$eanin', sco%e and %rocess o& ana'eent, $ana'erial skills, Levels and roles,volution o& ana'eent theory#
P+'$$*$ '$1 De*s*o$!M'2*$
$eanin', 8co%e and i%ortance o& %lannin', 8trate'y akin'9 &orulation vs
cra&tin' odel, :oal settin'9 vision, ission, o3ective, strate'y, 'oals and tar'ets,
$ana'eent 3y o3ectives, ;ecision akin'< ana'erial decision akin' odels#
Or'$*3*$
;ivision o& work and various 3asis o& r'ani*ational structure< ower, authority and
res%onsi3ility, ;ele'ation and decentrali*ation, Coordination#
U$*t II0 Atu't*$ '$1 D*ret*$
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Leadershi% and colla3oration, leader vs an'er< Brie& discussion on theories o&
leadershi%, $otivatin' others< Content theories o& otivation, Counication
%rocess< 3arriers to counication#
Co$tro++*$
$eanin' and %rocess o& control, /y%es o& control< &inancial controls, dys&unctional
controls, er'in' issues in ana'eent, 1nternational diensions#
U$*t III 0
Fou$1't*o$s o& Or'$*3't*o$'+ Be,'-*or
/he nature and &unctions o& an or'ani*ation< eanin' and systeatic study o& #B<
contri3ution o& 3ehavioral sciences to #B#< develo%in' contin'ency odel o& #B<
B in a 'lo3al %ers%ective< Challen'es and o%%ortunities in B#
I$1*-*1u'+ D*me$s*o$s *$ Or'$*3't*o$'+ Be,'-*or
=ature o& huan 3ehavior< ersonality< eanin'< theories and deterinants< Values,
attitudes and o3 satis&action< erce%tion %rocess#
U$*t IV0
Fou$1't*o$s o& Le'r$*$ '$1 Mot*-'t*o$
learnin' %rocess< /heories o& learnin'< content theories o& otivation(3rie&
discussion) < rocess theories o& otivation< Rein&orceent and otivation< An
inte'rative odel o& otivation< $otivational techni0ues &or 1ndian ana'ers#Grou% '$1 I$ter%erso$'+ D*me$s*o$s
4oration, classi&ication, sta'es and 'rou% dynaics< :rou% decision akin'<
teas and tea work< transactional analysis< con&lict ana'eent#
U$*t V0 Or'$*3't*o$'+ D*me$s*o$s
Leadershi%, r'ani*ational culture< >ork stress< r'ani*ational chan'e<r'ani*ational develo%ent#
Sueste1 Re'1*$
"# 8toner, ?aes, A#4# and 4reean, R##, $ana'eent, rentice 5all o& 1ndia#
2# Ro33ins, 8##9 $ana'eent, 51, =ew ;elhi#
+# @oont*, 5# and ;onnel C#, ssentials o& $ana'eent, $c:raw 5ill, =ew ;elhi#
# ;rucker, eter 49 /he ractice o& $ana'eent#=#;ein', $ana'eent 9
rinci%les and :uidilines,>iley 1ndia#!# :ri&&in, Ricky,>#9 $ana'eent, ei'ht edition,>iley 1ndia#
6# Ro3ins, 8## and 8an'hi, 8#9 r'ani*ational Behavior, ed# 7i, earson-ducation,
=ew ;elhi#
# 8akaran, U#, r'ani*ational Behavior, /$5, =# ;elhi#
# =ewstro ? > and @ ;avis9 r'ani*ational Behavior9 5uan Behavior at
>ork, ed# v# , =ew ;elhi9 /ata $c:raw#
# 4# Luthans9 r'ani*ational Behavior, ed# vii, 51, =ew ;elhi#
"#L#$# rasad9 r'ani*ation /heory and Behavior, 55, =ew ;elhi#
""#$ullins L# ?#9 $ana'eesnt and r'ani*ational Behavior, earson- ducation, =# ;elhi#
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MRM "#4
Bus*$ess Commu$*'t*o$
Course O./et*-es
• Understand nuances o& inter%ersonal and or'ani*ational counication
• :ain clarity a3out that theselves and their career 'oals so that they ay
e7cel in &ors o& counication used in e%loyent screenin'#
• Learn key eleents o& ver3al and non ver3al counication i%ortant &or
the in their %ro&essional li&e
• A%%raise various &ors o& or'ani*ational counication they are likely to
encounter in their work li&e
U$*t I0 Commu$*'t*o$ Proess
Counication rocess, ty%es o& counication, 1nter%ersonal and or'ani*ational
counication, Counication Barriers
U$*t II0 G'*$*$ Se+& A5're$ess
:ainin' 8el& Awareness9 ?ohariDs >indows, ;evelo%in' Career %lan, 5ow to write a
?o3 A%%lication letter, Resue writin'
U$*t III0 E+eme$ts o& Or'+ Commu$*'t*o$
leents o& %u3lic 8%eakin', :rou% discussions9 conce%ts, &&ective Business
resentation, /y%es o& ?o3 1nterviews, 5ow to %re%are &or 1nterview#
U$*t IV0 No$!-er.'+ ommu$*'t*o$ '$1 Bo16 L'$u'e =on-ver3al counication and Body Lan'ua'e, Listenin' skills
U$*t V0 7r*tte$ Commu$*'t*o$
&&ective Re%ort writin', Business letters $eo and =otice writin', writin' an
ail9 lectronic counication
Sueste1 Re'1*$s
"# Lesikar, R#V#E ?#;#etit, ?r#Basic Business Counication9 /heory anda%%lication ,5oewood 111, i'ht edition, Richard ;# 1rwin#
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"# eterson, Crai' 5#, Lewis, Chris and 8udhir ?ain, $ana'erial conoics,
earson ducation, 26#
2# $ark 5irshey, conoics &or $ana'ers, 2, /hoson Learnin'#
+# 8auelson, aul , conoics, "th edition, 2!, /ata-$c:raw 5ill#
# :u%ta, :#, $ana'erial conoics, 2, /ata-$c:raw 5ill#
!# Ran'araan and ;holkia, $acroeconoics, /ata-$c:raw 5ill
MRM "#9
Aou$t*$ &or M'$'ers
Course O./et*-es
• /o &ailiari*e students with 3asics o& &inancial, cost and ana'eent
accountin'• /o e0ui% the techni0ues o& 3usiness decisions 3ased on accountin'
in&oration
• /o use &inancial data in decision akin'
U$*t I0 I$tro1ut*o$
$eanin', de&inition and needs o& accountin' 3usiness decisions< &ors o&
accountin' and users o& accountin' in&oration< accountin' standardisation and role
o& A1CA< &raework o& accountin' %ostulates< %rinci%les, conventions, conce%ts,
%rocedures, ethods etc< accountin' e0uations and ty%es o& accounts, rule o&
recordin' 3usiness transactions#U$*t II0 Pre%'r't*o$ B's* Aou$t*$ Reor1s
re%aration o& 3asic accounts - ournal to trial 3alance, incoe stateent, %osition
stateents (EL AGC and Balance 8heet) and adustent entries< %resentation o&
&inancial stateents in other use&ul &ors, i#e# coon si*ed stateent<
co%arative stateent and trend %ercenta'es< le'al re0uireents relatin' to
accountin', Readin' o& annual re%ort
U$*t III0 F*$'$*'+ St'teme$t A$'+6s*s
Ratio analysis, its eanin' and uses< study o& li0uidity ratios and levera'e ratios<
study o& %ro&ita3ility ratios and activity ratios< eanin', uses and %re%aration o& &unctions &low stateents< eanin', uses and %re%aration o& cash &low stateents#
U$*t IV0 B's*s o& Cost*$
Costin' as an aid to ana'eent< %resentation o& various costs in %ro%er &orat<
ar'inal costin' and a3sor%tion costin'< cost volue %ro&it analysis, its assu%tion
and calculation< ana'erial uses o& 3reak even analysis< activity 3ased costin'
U$*t V0 St'$1'r1 Cost*$ '$1 V'r*'$e A$'+6s*s
$eanin' and uses o& standard costin'< %rocedure o& settin' standards< variance
analysis, one way and two way analysis o& variance< overall cost variance< aterial
variance< la3our variance and overhead variance< aterial %rice variance< aterialusa'e variance< aternal yield variance< aterial i7 variance< la3our cost and tie
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variance< la3our i7 and yield variance< overhead volue and e7%enditure
variance< res%onsi3ility accountin' and re%ort writin'#
Sueste1 Re'1*$s
"# ;earden ? and Bhattacharya 8@, Accountin' &or $ana'eentF /e7t and Cases,
2!, Vikas u3lishin' 5ouse rivate Ltd, =ew ;elhi#
2# 1#$# andey, $ana'eent Accountin', 2, Vikas u3lishin' 5ouse rivate
Liited, =ew ;elhi#8: 5in'orani, Ranathan and :rewal, $ana'eent Accountin', 2!, 8# Chand E
8ons, =ew ;elhi#
MRM "#;
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"# Levin, R#1# and Ru3in, ;#8#, 8tatistics &or $ana'eent, ed#vii, ", earson
ducation#
2# $i*rahi, A# and 8ullivan, $#, $atheatics &or Business and 8ocial 8ciences-An
A%%lied A%%roach, ?ohn >iley E 8ons#
+# /ulsian, #C# and andey, V#, .uantitative /echni0ues- /heory and ro3les,
4irst i%ression, 26, ;orlin' @indersley (1ndia) vt# Ltd# (earson ducation)#
# Vohra, =#;#, .uantitative /echni0ues in $ana'eent, ed#ii, 2", /ata $c:raw-5ill#
MRM "#>
M'r2et*$ M'$'eme$t
Course O./et*-es9• /o &ailiari*e with the 3asic conce%ts, and techni0ues o& arketin'
ana'eent#
• /o understand the 3ehaviour o& consuers#
• /o create awareness o& arketin' i7 eleents#
• /o analyse and solve arketin' %ro3les in the co%le7 and &ast chan'in'
3usiness environent#
U$*t I0 M'r2et*$ B's*s
$arketin' and its core conce%ts< arketin' ana'eent and its tasks< di&&erent %hiloso%hies o& arketin' ana'eent< arketin' icro environent< arketin'
acro environent#
U$*t II0 M'/or M'r2et*$ Co$e%ts '$1 Co$sumer Be,'-*our
Conce%ts and co%onents o& arketin' i7< tar'et arketin'< arket se'entation
and %ositionin'< arket tar'etin'< consuer 3uyin' 3ehaviour< consuer 3uyin'
decision %rocess#
U$*t III0 M'$'*$ Pro1uts
Basic conce%ts o& a %roduct< %roduct i7 and %roduct line decisions< 3randin'decisions< new %roduct develo%ent %rocess< innovation di&&usion %rocess#
U$*t IV0 PLC '$1 Pr**$
roduct li&e cycle strate'ies< eanin' and si'ni&icance o& %rice< &actors in&luencin'
%ricin'< 'eneral %ricin' a%%roaches< %ricin' %ractices and strate'ies#
U$*t V0 D*str*.ut*o$ '$1 Commu$*'t*o$
$arketin' channels and its &unctions< desi'nin' arketin' channel< conce%ts and
eleents o& %rootion i7< 3asics o& international arketin'< 3asics o& arketin'
in&oration syste#
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Sueste1 Re'1*$s
"# @otler, 9 $arketin' $ana'eent, Analysis, lannin' and Control, 2,
rentice 5all o& 1ndia, =ew ;elhi#
2# :andhi, ?#C#9 $arketin'9 A $ana'erial 1ntroduction, 2, /ata $c:raw 5ill#
+# @otler, #9 rinci%les o& $arketin', ed# i7, rentice 5all o& 1ndia, =ew ;elhi#
# 8tanton, t*el E >alken9 4undaentals o& $arketin', ed# 7, $c:raw 5ill#
!# ?ha E 8in'h9 $arketin' $ana'eent in 1ndian ers%ective#
BABASAHEB BHIMRAO AMBEDKAR
UNIVERSITY(A Central University)
Vidya Vihar, Rae Bareli Road, Lucknow-2262!
DEPARTMENT OF RURAL MANAGEMENT (DRM)
SCHOOL FOR MANAGEMENT STUDIES (SMS)
Semester II ("6 credits)Course Struture
Course =o# Course title Credit$R$-2" Rural Business nvironent 2
$R$-22 Business Law 2
$R$-2+ Research $ethodolo'y +
$R$-2 5uan Resource $ana'eent 2
$R$-2! Rural roduction E %erations
$ana'eent
$R$-26 Rural 4inancial $ana'eent +
All courses in the 11nd 8eester are co%ulsory#
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MRM 4#"Rur'+ Bus*$ess E$-*ro$me$t
Course O./et*-e0!
/he 3ective o& the course is to &ailiari*e and ena3le the students to understand
the rural environent o& 3usiness in 1ndia# /he &ocus o& the course will 3e on
understandin' the social, cultural, institutional, econoics and %oliticalenvironent in which 3usiness is conducted in conte%orary rural 1ndia#
Understandin' the e7istin' scenario ad dynaics o& the lar'e rural environent
would &acilitate 3etter, e&&icient and e&&ective decision akin' &or ana'eent o&
3usiness in rural settin'# /his course intends to %rovide 'eneral overview o& the
rural 3usiness environent in %ost inde%endent 1ndia with a &ocus on the current
scenario#
U$*t I0 U$1erst'$1*$ o$tem%or'r6 I$1*' Rur'+ So*et6Understandin' conte%orary rural situation, rural social strati&ication and caste
syste , Rural class structure and chan'e, 4ar si*e classi&ication and chan'e,
Rural %ower structure and chan'e, rural %olitics and chan'e, %rocesses o& socio-
culture chan'e-8anshriti*ation , >esterni*ation, seculari*ation etc#
U$*t II0 Ar'r*'$ Re&orms? Mo-eme$t '$1 Cr*s*s
Land re&ors and socio-econoic chan'e, :reen revolution and its i%act,4arerDs oveent and others a'rarian oveents, a'rarian crises and &arers
suicides#
U$*t II0 Rur'+ I$st*tut*o$s
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Rural institution arran'eent F Rural &inancial institution, RRBs, CBs, $41s,
Coo%erative institutions Coo%erative credit institutions, Rural institution F
anchayati Ra syste, 85:s, 4Cs, >;Cs, >U:s etc#
U$*t IV0 Rur'+ Eo$om*s '$1 Pro1ut*o$ S6stemsAs%ects o& Rural conoy, A'ro cliatic resources and re'ions o& 1ndia, 1ndian
$onsoon and its i%act on a'riculture# $ain %roduction syste F A'riculture and
allied syste, dry land a'riculture, rural non-&or sector, 5orticulture, Anialhus3andry and dairyin' , &isheries , 4orest-3ased %roduction syste, 7itin' 'a%s
and %otential &or increase#
U$*t V0 Rur'+ L*-e+*,oo1 S6stem I$ter-e$t*o$s8ustaina3le a'riculture, Rural livelihood syste, 8ustaina3le livelihood,
A%%roaches to sustaina3le livelihood (;41;, 14A;, BA14) etc# >atershed
develo%ent a%%roach &or enhancin' livelihoods, >adi a%%roach to enhanceent o&
livelihoods, ;esi'n as%ects o& interventions-choice o& area, scale, activities, tar'ets
%o%ulation, institution etc $icro-%lannin'#
Sueste1 Re'1*$s0": ?#B#Chaitar9 1ntroductory Rural sociolo'y, =ew A'e 1nternational u3lisher, =ew ;elhi#
4: 5ari rasad Chhetry 9 anchayati ra syste and develo%ent %lannin',
Rawat u3lications, ?ai%ur#
8: A# $ust&a9 1ndian rural econoy, 8erials u3lications, =ew ;elhi, 2"#
Adission
MRM 4#4
Bus*$ess L'5
Course O./et*-es
• /o %rovide a 'eneral introduction to the le'al environent that a&&ects
individuals, 3usinesses, and 3usiness transactions#
• /o create an understandin' o& the 3asic le'al terinolo'y, and conce%ts< and
a%%lication o& le'al reasonin' to situations &or &orin' conclusions#
• /o 'au'e the i%act o& individual and cor%orate decisions on huan li&e,
society, and the environent
• /o e7aine the ethical cliate in which ana'ers have to &unction and thus
3uild a &raework &or resolvin' ethical dileas#
U$*t I0 L'5 o& Co$tr't I
1ntroduction to Law, $eanin' and ssentials o& a Contract, &&er and Acce%tance,
Consideration, Ca%acity to Contract, Void A'reeents, Contin'ent Contracts#
U$*t II0 L'5 o& Co$tr't II
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er&orance o& a Contract, ;ischar'e o& a Contract, Reedies &or Breach o&
Contract, Contracts o& 1ndenity and :uarantee, 8ale o& :oods Act, ther 8%ecial
Contracts#
U$*t III0 Ot,er L'5s
Consuer rotection Act, Co%etition Act, leents o& Co%any Law, 1ntellectual
ro%erty Ri'hts
U$*t IV0R*,t to I$&orm't*o$0 A$ O-er-*e5
U$*t V0
Sueste1 Re'1*$s
"# Boatri'ht, ?#R#9 thics and the Conduct o& Business, ed# vi, 26, earson
ducation#
2# 4ernando, A#C#9 Cor%orate :overnance- rinci%les, olicies and ractices, ed# i,
26, earson ducation#
+# :ulshan, 8#@#9 $ercantile Law, ed# iii, 2, 7cel Books#
# @uchhal, $#C#9 Business Law, ed# iv, 2!, Vikas u3lishin'#
!# Velas0ue*, $#:#9 Business thics- Conce%ts and Cases, ed# vi, 2, earsonducation#
MRM 4#8Rese'r, Met,o1o+o6
Course O./et*-es
• /o %rovide students an insi'ht into various sources o& 3usiness research data
and e7aine %rocesses &or collectin' data and analy*in' the sae#
• /o learn how to %re%are and %resent arketin' research re%orts#
• /o develo% skills to evaluate the chan'in' nature o& 3usiness research and
assess the contri3ution o& these chan'es to actiona3le 3usiness research#
U$*t I9 Bus*$ess Rese'r,0 A$ I$tro1ut*o$
1ntroduction to Basic Conce%ts< 8ta'es in the Research rocess< ro3le ;e&inition,
Research 3ectives, /y%es o& Research< 8i'ni&icance o& Business Research in
$ana'erial ;ecision $akin'< Business Research in ractice#
U$*t II9 Rese'r, Des*$s D't' Co++et*o$ Te,$*=ues
Classi&ication o& Research ;esi'ns< 7%loratory, ;escri%tive and Conclusive
Research ;esi'ns< Causal Research< 8econdary ;ata- =ature, 8ources and
Advanta'es< riary ;ata- =ature, /y%es, $eans E 1ssues in 3tainin' riary
;ataU$*t III9 Me'sureme$t? Att*tu1e S'+es '$1
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Conce%t o& $easureent, 8cales o& $easureentF/heir /y%es E ro%erties<
$easureent o& Attitudes E 8calin' rocedures< .uestionnaire ;esi'n and /estin'#
U$*t IV9 S'm%+*$? H6%ot,es*s Test*$ '$1 D't' Pre%'r't*o$
8a%lin' /heory, ;esi'ns and 1ssues< Central Liit /heore< 5y%othesis /estin'-
Conce%t E rocedures< ;ata re%aration rocess
U$*t V9 St't*st*'+ A$'+6s*s us*$ SPSS Re%ort*$ o& Rese'r, F*$1*$s
1ntroduction to 888< Analy*in' data usin' 888H/-test, A=VA, Correlation E
4actor Analysis< 1nter%retation o& results< Re%ortin' Research 4indin's
Sueste1 Re'1*$s
"# =aresh $alhotra, $arketin' Research9 An A%%lied rientation, earsonGrentice
5all#
2# Boyd, >est&all and 8tasch, $arketin' Research9 /est and Cases, Richard ;#
1rwin, 5oewood, 1llinois#
+# Churchill, :#A#, $arketin' Research9 $ethodolo'ical 4oundations, ;rydenress, =ew Iork#
# $audar, R#, $arketin' Research9 /e7t, A%%lications and Case 8tudies, >iley
astern Ltd#, =ew ;elhi#
!# /ull, ;#8#, 5awkins, ;#1#, $arketin' Research9 $easureent and $ethods,
$acillan, =ew Iork#
MRM0 4#9
Hum'$ Resoure M'$'eme$t
Course O./et*-es
• /o &ailiari*e the students with 5uan Resource $ana'eent# Conce%ts and
&unctions#
• /o hel% the students in identi&yin' %ro3les in the ana'eent o& 5uan
Resources#• /o ac0uaint the students with di&&erent strate'ies and le'islations used in
ana'eent o& 5R related issues in the or'ani*ation#
U$*t I0 I$tro1ut*o$ to Hum'$ Resoure M'$'eme$t
volution o& 5R$, Relevance o& 5R$, Challen'es &aced 3y 5R$, 5uan
Resource 4unctions, 8ystes $odel o& 5R$ 4unctions, /he 1ndian 8cenario o&
5R$#
U$*t II0 M'$%o5er M'$'eme$t
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5uan Resource lannin', 8te%s in 5R, 8uccession %lannin', recruitent and
selection, trainin' and career develo%ent, trainin' adinistration, trainin' needs
analysis, o3 analysis - o3 descri%tion and o3 s%eci&ications#
U$*t III0 Com%e$s't*o$? Be$e&*ts '$1 Per&orm'$e M'$'eme$t
rinci%les o& wa'e deterination< salary structure, 'rades, ran'e, overtie
%ayents< o3 evaluation, %ur%ose, ethods and %rocedure< wa'e %olicies andre'ulations in 1ndia, %er&orance ana'eent# U$*t IV I$1ustr*'+ Re+'t*o$s
1ndustrial relations achinery< %reventive and settleent achinery< disci%line in
industry< 'rievance and the %rocedure &or the Redressal o& 'rievance< Roles, ri'hts
and res%onsi3ilities o& trade union< collective 3ar'ainin'< workerJs %artici%ation in
ana'eent#
U$*t V0 Em%+o6ee 7e+&'re Ser-*es '$1 Seur*t6
.uality o& work li&e< health and sa&ety, e%loyee assistance %ro'raers< voluntarywel&are schees &or education< recreation, housin', edical services< an outline o&
social security easure< #4#, :ratuity, #8#1 schees etc#
Sueste1 Re'1*$s
"# $ono%%a E 8aiyadain, ersonnel $ana'eent, /ata $c:raw 5ill, =ew ;elhi#
2# atnayak, Biswaeet, 5uan Resource $ana'eent, ed# iii, 26, #5#, =ew
;elhi#
+# /#V# Rao and Rau Rao, (ed) +6 de'ree 4eed3ack and er&orance
$ana'eent 8yste, Vol# 1, ed# ii, 2+, 7cel Books## :ar ;essler, 5uan Resource $ana'eent, ed# 7, 26, earson ducation
=ew ;elhi#
!# 8trauss E 8ayles, ersonnel ro3les o& $ana'eent, rentice 5all o& 1ndia#
6# raod Vera, $ana'eent o& 1ndustrial Relations, Vora rakashan,
Aheda3ad#
8inha, R=, 8inha 1B and 8hekhar 8, 1ndustrial Relations, /rade Unions and
La3our Le'islation, earson ducation, =ew ;elhi 2
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MRM4#;
Rur'+ Pro1ut*o$ O MCourse O./et*-es
• Understand the &raework o& o%erations systes and ana'eent#
• ;evelo% the a3ility to desi'n o%erations systes#
• Learn to solve decision %ro3les related to o%erations issues like ca%acity, %lant
location and layout, inventory, %roductivity, 0uality, and strate'y#
U$*t I0 O%er't*o$s Str'te6 '$1 P+'$$*$4undaentals< $anu&acturin' and service or'ani*ations< %erations ana'eent
($) &unctions< $ interaction with other &unctional areas o& ana'eent< $
decisions< Contri3utions o& $< :lo3al %ers%ective o& $< Careers in $<
%erations strate'y< ;eand &orecastin'<
U$*t II0 Pro/et M'$'eme$t Proess Des*$
roect ana'eent &undaentals, =ew %roduct develo%ent< /echni0ues in new
%roduct develo%ent< rocess desi'n decisions- structure, custoer involveent,
vertical inte'ration, resource &le7i3ility, ca%ital intensity< 8election o& %rocess
desi'n< /echnolo'y develo%ent %rocess#
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U$*t III0 Su%%+6 C,'*$ M'$'eme$t? F'*+*t6 C'%'*t6? Lo't*o$? '$1 L'6out
1ntroduction to 8C$, Ca%acity lannin'< Ca%acity decisions &or service %erations<
Location decisions< Location analysis< roduct and %rocess layouts#
U$*t IV0 I$-e$tor6 M'$'eme$t
4undaentals o& inventory< 1nventory costs< Basic . odels< A''re'ate
%lannin'< $aterials Re0uireents lannin'< ?ust-in-/ie $anu&acturin'<nter%rise Resource lannin'#
U$*t V0 ork easureent and roductivity< Business rocess
Reen'ineerin'#
Sueste1 Re'1*$s
"# :aither =# and 4ra*ier, :#, %erations $ana'eent, ed# i7, 22, /hoson#
2# @raewski, L#?# and Rit*an, L##, %erations $ana'eent9 rocesses and Value
Chains, ed#vii, 4irst i%ression, 26, earson ducation#
+# @raewski, L#?#, Rit*an, L## and $alhotra, $# @#, %erations $ana'eent9
rocesses and Value Chains, ed#viii, 4irst i%ression, 2, earson ducation#
# 8chroeder, R#:#, %erations $ana'eent- Conte%orary Conce%ts and Cases,
22, $c:raw-5ill#
Useful websites and software
www#hhe#co
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>orkin' Ca%ital $ana'eent, overall considerations in >C$< deterinants and
deterination o& >#C# re0uireents< ana'eent o& cash< ana'eent o&
receiva3les< ana'eent o& inventories#
U$*t III0 I$-estme$t De*s*o$s
$ana'eent Lon'-ter Ca%ital, /a7 considerations in investent a%%raisal<
ethods o& %roect a%%raisal< %ay3ack %eriod ethod< avera'e rate o& return
ethod< accountin' rate o& return ethod< net %resent value ethod< internal rate o& return ethod< ca%ital rationin'#
U$*t IV0 F*$'$*$ De*s*o$s
Cost o& Ca%ital and Ca%ital 8tructure, Cost o& de3t and %re&erred stock< cost o&
e0uity, retained earnin' and overall cost o& ca%ital< &inancial and o%tiu ca%ital
structure< theories o& ca%ital structure< $#$ hy%othesis on ca%ital structure#
U$*t V0 D*-*1e$1 De*s*o$s
1ssues in 4inancial $ana'eent, verview o& dividend %olicy< dividend %olicy andshare valuation< %ractical considerations and le'al re0uireents on dividend< lease
&inancin' in 1ndia, conte%orary issues in &inancial ana'eent#
Sueste1 Re'1*$s
"# Chandra rasanna, 4inancial $ana'eent9 /heory and ractice, 2!, /ata
$c:raw l, =ew ;elhi#
2# @han I$ and ?ain @, 4inancial $ana'eent F /e7t and ro3les, 2, /ata
$c:raw 5ill u3lishin' Co%any Ltd, =ew ;elhi#
+# Van 5orn ?aes C, 4inancial $ana'eent and olicy, 2, rentice 5all o&
1ndia, =ew ;elhi#
BABASAHEB BHIMRAO AMBEDKAR
UNIVERSITY(A Central University)
Vidya Vihar, Rae Bareli Road, Lucknow-2262!
DEPARTMENT OF RURAL MANAGEMENT (DRM)
SCHOOL FOR MANAGEMENT STUDIES (SMS)
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Semester III ("6 credits)Course Struture
Course =o# Course title Credit
$R$-+" roect work with Viva
$R$-+2 Cor%orate 8ocial Res%onsi3ility E
Business thics
+
$R$-++ Rural Business olicy E 8trate'ic
$ana'eent
+
$R$-+ 1n&oration Co%uter /echnolo'y +
$R$-+! Rural and A'ricultural ;evelo%ent +
All courses in the 111rd 8eester are co%ulsory#
MRM 8#"
Pro/et 7or2 5*t, V*-'
MRM 8#4
Cor%or'te So*'+ Res%o$s*.*+*t6 Bus*$ess Et,*s
Course O./et*-es9
/he ain o3ective o& this course is /o introduce the conce%t and i%ortance o& 3usiness ethics
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and cor%orate 'overnance, know the &acets o& ethics ana'eent , know the ethical
values and 1ndian
ethos in $ana'eent
U$*t!I 0Bus*$ess Et,*s
$eanin' F ;e&inition F =ature F 1%ortance F :round Rules F yths F
$ethodolo'y F
Characteristics o& $ana'erial thics#U$*t!II 0Et,*s M'$'eme$t
thical ;ilea F thical ;ecision $akin' F thical Reasonin' F thical issues F
thics
$ana'eent F @ey roles and res%onsi3ilities F thics $ana'eent ro'raes F
Bene&its o&
$ana'in' thics in >ork lace F r'anisation thics ;evelo%ent 8yste
(;8) F r'anisational
culture F thics# /ools9 Code o& ethics F :uidelines &or develo%in' code o& ethics F
Value 3ased
leadershi%#U$*t!III 0Et,*'+ V'+ues
>ork thics F >ork Culture F thical /heories F thical Values- nvironental
thics F Consuer
rotection#U$*t!IV 0Cor%or'te Go-er$'$e
$eanin' F Code o& Cor%orate :overnance F Audit Coittee F Cor%orate
7cellence F Role o&
1nde%endent ;irectors F rotection o& 8takeholders F Cor%orate 8ocial
Res%onsi3ility F Chan'in'Roles o& Cor%orate Boards with chan'in' ties F Cor%orate :overnance &or $arket
ca%italis#
UNIT!V0 INDIAN ETHOS IN MANAGEMENT9
rinci%les F A%%roaches F Role o& :ita F @ara Io'a F >isdo $ana'eent F
.uality o& >ork
Li&e F 8trate'ies &or >ork Li&e Balance#
8u''ested Readin's9
")# Chakra3orty, 8#@#, $ana'eent 3y Values, 7&ord Univ# ress#
2)# Balasu3raanian, R#, Cor%orate :overnance, 11$ Ban'alore#+)# Laura # 5artan, ers%ectives in Business thics, /ata $c :raw 5ill
MRM 8#8
Rur'+ Bus*$ess Po+*6 Str'te* M'$'eme$tCourse O./et*-es
• 1nte'ratin' the knowled'e 'ained in &unctional areas o& ana'eent
• creatin' awareness re'ardin' cor%orate 'overnance and social cor%orate
res%onsi3ility
• hel%in' the students to learn a3out the %rocess o& strate'ic ana'eent
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• hel%in' the students to learn a3out strate'y &orulation and i%leentation
U$*t I9 I$tro1ut*o$ to Str'te* M'$'eme$t
volution, nature, and o3ectives o& strate'ic ana'eent< Conce%t o& strate'y,
levels at which strate'y o%erates, strate'ic decision akin', schools o& thou'ht on
strate'y &oration< rocess o& strate'ic ana'eent< Cor%orate 'overnance and
social cor%orate res%onsi3ility#
U$*t II0 Str'te* I$te$t '$1 S7OT A$'+6s*s
5ierarchy o& strate'ic intent9 strate'ic intent, vision, ission, 3usiness de&inition,
and 'oals and o3ectives< 8>/ analysis9 environental a%%raisal and
or'ani*ational a%%raisal#
U$*t III0 Str'te* A+ter$'t*-es '$1 C,o*e
Cor%orate - level strate'ies< Business - level strate'ies< rocess o& strate'ic analysis
and choice< Cor%orate - level strate'ic analyses< Business - level strate'ic analyses<
su3ective &actors in strate'ic choice< Contin'ency strate'ies< 8trate'ic %lan:
U$*t IV0 Str'te* Im%+eme$t't*o$
1nterrelationshi% aon' &orulation and i%leentation o& strate'y< 1ssues in
strate'y i%leentation< roect and %rocedural i%leentation, and resource
allocation< 8tructural i%leentation< Behavioral i%leentation#
U$*t V0 Fu$t*o$'+ Im%+eme$t't*o$ '$1 Str'te* E-'+u't*o$ '$1 Co$tro+
4unctional i%leentation< %erational i%leentation< 8trate'ic evaluation and
control
Sueste1 Re'1*$s
"# C#>#L# 5ill E :#R# ?ones9 8trate'ic $ana'eent /heory, ed# vi#, 5ou'hton
$i&&lin, =ew ?ersey#
2# $#A# 5itt, R#;# 1reland E R## 5oskisson9 8trate'ic $ana'eent, ed# vi,8outh-
>estern Colle'e u3lishin', Cincinnati, hio#
+# ?#;# 5un'er E /#L# >heelen9 8trate'ic $ana'eent, ed# 7i, Addison->esley,
Readin', $ass#
# A# @a*i9 Business olicy E 8trate'ic $ana'eent, ed# ii, /ata $c:raw 5ill
=ew ;elhi#!# #Lynch9 Cor%orate 8trate'y, ed# iv, earson-ducation, =#;elhi#
MRM!8#9I$&orm't*o$ Commu$*'t*o$ Te,$o+o6 (ICT)
Course O./et*-es
• /o %rovide an overview o& $ana'eent 1n&oration 8ystes &undaentals
• /o discuss the 3asics o& /elecounications and =etworkin'
• /o introduce the conce%ts o& ;ata3ase $ana'eent 8ystes
• /o e7%lain the alternatives &or 1n&oration 8yste ;evelo%ent
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• /o discuss issues like thics, 8ecurity, and utsourcin' as they relate to
co%uter 3ased in&oration systes
U$*t I0 I$tro1ut*o$ to I$&orm't*o$ S6stems
1n&oration Conce%ts, /y%es o& 1n&oration 8ystes, @ey 1n&oration 8yste
A%%lications in Business, 8trate'ic Role o& 1n&oration 8ystes, 18 and Business
Ali'nent$i'ration Certi&icate
U$*t II0 Or'$*3*$ D't' '$1 I$&orm't*o$
;ata $ana'eent, ;ata $odelin', ;ata3ase $ana'eent 8ystes, ;ata3ase
A%%lications, 3ect-oriented data3ases, ;ata >arehouse, ;ata $art, ;ata $inin',
@nowled'e $ana'eent
U$*t III0 Bu*+1*$ I$&orm't*o$ S6stems
1ntroduction to 8yste Analysis and ;esi'n, 8yste ;evelo%ent Li&ecycle,
Alternative 8ystes Buildin' A%%roaches-rototy%in', nd user co%utin',
A%%lication %acka'es
U$*t IV0 Te+eommu$*'t*o$s '$1 Net5or2*$
Basic conce%ts, 81 and /CG1 odels, =etwork to%olo'ies, e7%ert systes,
a%%lications o& A1, 4u**y, and :A in 3usiness
U$*t V0 IS outsour*$ '$1 L'test De-e+o%me$t *$ t,e Are' o& I$&orm't*o$ S6stems
18 outsourcin' conce%ts, Latest develo%ent in the area o& 18 outsourcin',
1n&oration 8ystes 8ecurity and Control< thical and 8ocial 1%act o&
1n&oration 8ystes
The course will be supplemented by case studies and group projects
Sueste1 Re'1*$s0
"# @# C# Laudon and ?# # Laudon, ?# # $ana'eent 1n&oration 8ystes9
$ana'in' the ;i'ital 4ir# ed# 7i, U%%er 8addle River, =?9 rentice 5all,
26#
2# ?aes A DBrien and :eor'e $ $arakas, 1ntroduction to 1n&oration
8ystes, ed# 7iii, 2, $c:raw-5ill#
+# Ral%h $ 8tair and :eor'e > Reynolds, rinci%les o& 1n&oration 8ystes,ed# iii, /hoson Learnin'#
# 8teven Alter, 1n&oration 8ystes, ed# iii, earson ducation Asia
MRM !8#;
Rur'+ Ar*u+tur'+ De-e+o%me$t
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U$*t!"
Rur'+ %o-ert6 '$1 1e-e+o%me$t
$eanin' and de&inition o& rural ,/he conce%t o& rural ana'eent,$eanin' and
,de&inition o& rural %overty, 8ocial divisions and %overty ($eanin'-de&intion-
conce%ts 1denti&yin' %overty,/he e7tent o& %overty,/he dynaics o&
de%rivation,;e%rivation indicators)
U$*t!II
De-e+o%me$t
;evelo%ent-sociolo'ical, conoic, sycholo'ical, %olitical, Anthro%olo'ical,
historical and colo'ical diensions o& develo%ent#Conventional 1ndicators o&
;evelo%ent,Local conoic ;evelo%ent,:ender and ;evelo%ent
UNIT!III
Rur'+ De-e+o%me$t *$ I$1*'
volution o& rural ;evelo%ent %ro'raes in 1ndia,$eanin' and de&inition o&
%roect, ro'rae- olicy-u3lic %olicy ,Rural ;evelo%ent %olicies,8%ecial
'rou% and area s%eci&ic %ro'raes,/he sall &arer develo%ent a'ency,/hear'inal &arers and a'ricultural la3ourers schees,/he drou'ht %rone area
%ro'rae,/he dessert develo%ent,ther rural develo%ent %ro'rae#,/ri3al
wel&are and %ro3les,4orest %olicies and its i%act 1%act o& science and
technolo'y in tri3al li&eU$*t IV
A'ricultural rices9 =ature and ;eand &or and 8u%%ly o& A'ricultural roducts,
4orward-Backward Linka'e, 8u%%ly Res%onse, rice $oveents and
4luctuatuions, Co3we3 $odel# 8tate olicy-A'ricultural Costs E rice
Coission# 1ssues o& A'ricultural /a7ation E 8u3sidies in 1ndia, Rural 1ndustries&or Rural /echnolo'ical ro'ress#
Contri3ution o& > A Lewis, 4ei-Ranis, ?or'enson, $ellor and 8chult*, Ro3ert
Cha3ers
U$*t!V Co$tem%or'r6 Issues *$ Rur'+ A$1 Ar*u+tur'+ De-e+o%me$t0
:eneral A'reeent on /ari&&s and /rade(:A//), >orld /rade r'anisation(>/),
A'reeent on A'riculture(AA)# 1ssues concernin' 1ndian Rural E A'ricultural
8cenario#
Sueste1 Re'1*$s0
Asian ;evelo%ent Bank9 A'riculture, 4ood 8ecurity and Rural
;evelo%ent# 7&ord University ress#2"#
Re%orts o& /he Coission 4or A'ricultural Costs and rices# CAC,
;e%artent o& A'riculture and Coo%eration, $inistry o& A'riculture#
:overnent o& 1ndia#
Rao,C#5#5anuantha 9 KA'riculture :rowth, 4ar 8i*e and Rural overty
Alleviation in 1n 1ndia# 8elected a%ers# Acadeic 4oundaton#2!
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8wainathan, $#89 KA'ricultrue Cannot >ait9 =ew 5ori*ons in 1ndia
A'riculture# =ational Acadey o& A'ricultural 8ciences# Acadeic
4oundation# 2#
8wainathan, $#89 4ro :reen to ver'reen Revolution F1ndian
A'riculture9 er&orance and Challen'es#Acadeic 4oundation# 2"
/hri&t,=i'el#aul Cloke# $arcus ;oel, ;avid $atless and $artin hilli%s9
K>ritin' /he Rural &ive cultural 'eo'rahies# aul Cha%an u3lishin'
Liited, London# "
8tate o& the 1ndian 4arer9 A $1LL==1U$ 8/U;I# ;e%artent o&
Ma'riculture E Coo%eration, $inistry o& A'riculture, :overnent o& 1ndia# 2
Volues NC;-Ro# Acadeic 4oundation# 2
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BABASAHEB BHIMRAO AMBEDKARUNIVERSITY
(A Central University)
Vidya Vihar, Rae Bareli Road, Lucknow-2262!
DEPARTMENT OF RURAL MANAGEMENT (DRM)
SCHOOL FOR MANAGEMENT STUDIES (SMS)
Semester IVt, (Cre1*te!">)Course Struture
Course =o# Course title Credit
$R$-"
(Co%ulsory
)
;issertation and Viva
$R$-2 Rural arketin' $R$- $ana'eent o& =on ro&it r'#
$R$-6 8u%%ly Chain $ana'eent in
A'riculture
All courses in the 1Vth 8eester are co%ulsory#
Semester IV
MRM!9#"
D*ssert't*o$ '$1 V*-'
(Com%u+sor6)
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MRM!9#4
Rur'+ M'r2et*$
Course O./et*-es
• /o create awareness a3out the a%%lica3ility o& the conce%ts, techni0ues and
%rocesses o& arketin' in rural conte7t#
• /o &ailiarise with the s%ecial %ro3les related to sales in rural arkets#
• /o hel% understand the workin' o& rural arketin' institutions and
a'ricultural %roducts#
U$*t I0 Rur'+ M'r2ets
Characteristics and salient &eatures o& rural arkets< and evolution o& rural arkets
and arketin' in 1ndia#
U$*t II0 Pro1uts &or Rur'+ M'r2ets
roduct %lannin'< arket research< se'entation and %roduct identi&ication< and&orecastin'#
U$*t III0 Pr**$ '$1 M'r2et*$ Commu$*'t*o$
ricin' strate'ies and %olicies &or the rural arkets< %rice deterination< %rice
discounts< arketin' counication &or rural arkets< and s%ecial characteristics
o& rural advertisin' and %rootion#
U$*t IV0 Se++*$ '$1 D*str*.ut*o$
8ales ana'eent &or rural arkets< s%ecial &eatures o& sales %lannin' and
%ro'rain' &or rural arkets< arketin' channels and distri3ution strate'ies< and
lo'istics and su%%ort systes &or rural arkets#
U$*t V0 S%e*'+ As%ets o& Rur'+ M'r2et*$
A'ricultural arketin'< coo%erative arketin', arketin' o& anial %roducts< etc#
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Sueste1 Re'1*$s
"# hili% @otler9 $arketin' $ana'eent, Analysis, lannin' 1%leentation and
Control#
2# Barkar, ?#>#9 A'ricultural $arketin', 7&ord University ress, =ew Iork#
+# ?ha, 8#$# E 8in'h, L##9 $arketin' $ana'eent in 1ndian ers%ective,
5ialaya, Bo3ay## Raa'o%al9 Rural $arketin' in 1ndia, Renaissance, ;elhi#
MRM!9#9
M'$'eme$t o& No$ Pro&*t Or:O./et*-es0!
/he 3ective o& this course is to develo% clear understandin' re'ardin' the
evolvin' credit needs o& %eo%le and to hel% to learn various a%%roaches
ethodolo'ies, tools and techni0ues in akin' icro &inance and its institutionssustaina3le &or 'rowth with social ustice#
Course contentsU$*t "0 Rural credit syste9 An overview, $icro F 4inance- conce%t, eanin',
'enesis and evolution, $icro&inance 1nstitutions and their sustaina3ility9 /y%es and
1%ortance, $odels o& icro&inance o%eratin' 1n 1ndia#U$*ts 49 $icro 4inance delivery $odels, Re'ulation and Co-rdination o&
$icro&inance 1nstitutions, 8uccess 8tories o& $icro&inance#
U$*t 89 /he roles o& various stakeholders like the 'overnent, the non- 'overnent
or'ani*ation (=:s) and the civil society#
(a) volution o& the conce%t o& %riority sector in lendin' and sti%ulation o&
0uantitative tar'ets there&or<
(3) =ationalistion o& aor coercial 3anks9 and (c 1ntroduction o& Lead Bank
8chee (LB8) &ollowed 3y 8ervice Area A%%roach (8AA), etc#
U$*t 99 utline o& su3sidy Flinked credit %ro'raes o& the :overnent like
$RI , 8:8I ,8?8RI, 8LR8, etc 1nitiative o& :overnent (without su3sidy -link)
like @isan Credit Card (@CC) schee, 4inancin' o& A'riclinics G a'ri3usiness
Centers etc# and the ;i&&erential Rate o& 1nterest (;R1) schee#
U$*t ;9 1denti&ication o& aor %ro3les encountered in i%leentation o& social
3ankin' initiative in 1ndia includin', nota3ly,(') 1nter F s%atial dis%arity ani&ested, aon' other thin's, 3y varyin' credit F
de%osit ratio (C;R) across areas,
(.) 1nade0uate linka'e su%%ort and
() Unsatis&actory re%ayent cliate etc#
Sueste1 Re'1*$s
"# Reddy, 8# and Ra'hu Ra, # a'ricultural 4inance# And $ana'eent, 7&ord and
1B5, =ew ;elhi, "6
4# andey U#@# An 1ntroduction to A'ricultural 4inance# @alyani u3lishers, =ew
;elhi, "
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8# Renson (?r), ?ohn B# and ;avid, A#L# , KA'ricultural 4inance# An 1ntroduction to
1ndia =ew ;elhi, "
9# @arakar, @# :# Rural Credit and 8el&- 5el% :rou%s9 $icro F &inance =eeds and
Conce%ts in 1ndia# 8a'e u3lications, =ew ;elhi, "
;# Led'er wood, ?# "# 8ustaina3le Bankin' with the oor F $icro&inance 5and
Book F An 1nstitutional and 4inancial ers%ective# /he >orld Bank, >ashin'ton
;#C#># Bri'ht, 5# 26 26# Access &or All F Buildin's 1nclusive 4inancial 8yste# /he
1nternational Bank &or Reconstruction and ;evelo%ent# /he >orld Bank,
>ashin'ton ;#C#
A11*t*o$'+ Re'1*$
": =iral, 4ernando, A# K$icro F4inance F 1ndustry in Asia F Achieveents and
challen'es, Asian ;evelo%ent Bank, $anila, 2!
4# Ananth, Bindu and :eor'e, 8#A# , K8calin' u% $icro- 4inancial 8ervices9 An
verview o& Challen'es and %%ortunities 1C1C1 8ocial 1nitiatives, $u3ia, 2+
8# Arunachala, R#A# K;elin0uency $ana'eent in $icro F 4inance 1nstitutions,
$icro- 4inance Consultative :rou%, 1ndia 229# >orld Bank, KRe'ulation and 8u%ervision o& $icro F 4inance, ;onor Brie& O
"2, 2+;# >ater &ield, C# and Rasin', =# K$ana'eent 1n&oration 8yste &or $icro F
4inance 1nstitutions-># A 5and Book, C:A >orld, Cha%ters ", +, and , "
@# Arunachal, R#8# $41 Based 1nternal er&orance 8tandards &or ort&olio and
# ;elin0uency $ana'eent and 8ustaina3le $icro F&inance Consultative :rou%,
1ndia, 22
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MRM!9#>
Su%%+6 C,'*$ M'$'eme$t *$ Ar*u+ture
Course Objectives
• Learn the 3asic eleents o& su%%ly chain ana'eent#• ;evelo% a3ility to analy*e and solve su%%ly chain related %ro3les#
• Learn how to use atheatical odels and 1/ tools in su%%ly chain
ana'eent#
Unit I: Introduction to Supply Chain anagement
4undaentals< 8C$ %rocesses-%lan, source, ake, deliver, return< 8C decision
areas- &acilities, inventory, trans%ortation, in&oration< %erations strate'y and 8Cdesi'ns< 8C dynaics< 8C %er&orance easureent#
Unit II: Inventory anagement in SC
Revision o& inventory &undaentals< Basic . odels< Various odels o& order
0uantities and order %oints< Lot si*in' with ulti%le %roducts< 1nventory review
%olicies< $aterials re0uireents %lannin'< ?ust-in-tie anu&acturin'< nter%rise
resource %lannin'#
Unit III: !esigning a Supply Chain "etwor#
;ecisions in 8C network desi'n< 4actors in&luencin' network desi'n< hases o&
network desi'n< =etwork o%tii*ation odel &or re'ional con&i'uration o&
&acilities<
Unit I$: !istribution and Transportation "etwor#s
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;istri3ution network in 8C and its %er&orance easures< /y%es o& distri3ution
network< 8election o& a distri3ution network< Role o& trans%ortation in 8C< 4actors
a&&ectin' carriers and shi%%ers decisions< $odes o& trans%ortation< /y%es o&
trans%ortation network< /rade-o&&s in trans%ortation desi'n#
Unit $: Information Technology and SCUse o& 1/ in 8C< 8C acro %rocesses< -3usiness and its i%act on su%%ly chainDs
res%onsiveness and costs#
Suggested Readings
"# Cho%ra, 8#, $eindl, #, 8u%%ly Chain $ana'eent9 8trate'y, lannin', and
%eration, ed#ii, 2, 51#
2# :aither =# and 4ra*ier, :#, %erations $ana'eent, ed# i7, 22, /hoson#+# @raewski, L#?# and Rit*an, L##, %erations $ana'eent9 rocesses and Value
Chains, ed#vii, 4irst i%ression, 26, earson ducation#
# 8ichi-Levi, ;#, @ainsky, # and 8ichi-Levi, #, ;esi'nin' and $ana'in' the
8u%%ly Chain, ed# ii, 2, /$5#
Use&ul we3sites and so&tware
htt%9GGlc#csa#iisc#ernet#inGscGsu%%lyPchainPintro#htl<
htt%9GGwww#cio#coGresearchGscGeditG"222-sc#htl<htt%9GGlo'istics#a3out#coGli3raryGweekGuc+""a#htl#
http://lcm.csa.iisc.ernet.in/scm/supply_chain_intro.htmlhttp://www.cio.com/research/scm/edit/012202-scm.htmlhttp://logistics.about.com/library/week/uc083101a.htmlhttp://lcm.csa.iisc.ernet.in/scm/supply_chain_intro.htmlhttp://www.cio.com/research/scm/edit/012202-scm.htmlhttp://logistics.about.com/library/week/uc083101a.html