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© GfK 2013 | 2013 Q1 Results| May 15th 2013 1 2013 QUARTERLY RESULTS ANALYST CALL ON Q1 Matthias Hartmann, CEO Pamela Knapp, CFO May, 15 th 2013

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© GfK 2013 | 2013 Q1 Results| May 15th 2013 1

2013 QUARTERLY RESULTS –

ANALYST CALL ON Q1 Matthias Hartmann, CEO

Pamela Knapp, CFO

May, 15th 2013

© GfK 2013 | 2013 Q1 Results| May 15th 2013 2

This presentation constitutes neither an offer nor recommendation to subscribe or buy in any other way securities of GfK SE or any

of the companies that are members of the Group at present or in the future, nor does it form part of such an offer and it should not be

understood as such. The presentation or any part thereof should not form the basis for a contract for the purchase or subscription of

securities of GfK SE or any of the companies that are members of the Group or represent a guarantee in connection with such contract.

All the information contained in this presentation has been established with care. Nevertheless, we cannot guarantee its reliability or

completeness and the information contained herein should not be deemed as a guarantee in this respect.

The information contained in this presentation may be supplemented, amended and updated. Certain statements made herein may

express future expectations, which are based on current opinions and assumptions of the management and are subject to foreseeable

and unforeseeable risks and uncertainties. Actual results, performance and events may differ considerably from the statements

expressed in the present information, partly due to changing business or market conditions and to the growth prospects forecast by the

management of GfK SE. These and other factors may have an unfavorable impact on the results and financial consequences described

in this presentation. GfK SE does not undertake to update or revise statements on future developments, on the basis of new information,

future events or for other reasons. You should not rely on statements made about future developments, which simply express

expectations as of the date of this presentation.

This document does not constitute an offer of sale of securities in the United States of America. Securities may not be offered or sold in

the United States of America without registration or exemption from registration in accordance with the U.S. Securities‘ Act of 1933 in its

currently valid form.

Disclaimer

© GfK 2013 | 2013 Q1 Results| May 15th 2013 3

1. Highlights of Q1 2013

Matthias Hartmann, CEO

2. Financial results of Q1

Pamela Knapp, CFO

3. Q&A

Matthias Hartmann, CEO

Pamela Knapp, CFO

Agenda

© GfK 2013 | 2013 Q1 Results| May 15th 2013 4

Highlights of Q1

© GfK 2013 | 2013 Q1 Results| May 15th 2013 5

1) Consumer Insight segment isolated. WPPs Consumer Insight segment comprises of Kantar, TNS, Millward Brown, and The Futures Company, amongst others.<

Financial Performance in Q1 2013

Total Organic At constant FX rates

-5,3 -2,7

29.0

3,2

1,0

2,5 3,1

0

4,0

Nielsen does not report

organic growth. 1)

Sales growth in % for Q1 2013

Consumer Insight segment

Ipsos does not report

constant FX rates growth.

In EUR million Q1 2012 Q1 2013

Sales 345.1 347.9

Adjusted operating income 33.5 23.0

End of Q1: Order Book 57.5% 55.1%

0,8 0,6

1,7

© GfK 2013 | 2013 Q1 Results| May 15th 2013 6

Key Operational Highlights in Q1

Slow start with clear

uptick in March,

positive momentum in

April

• January and February below expectations

• Strong March order intake

• April indications strong for CC

Emerging markets drive

strong organic growth • APAC and returned strength in CEE / META drive healthy organic growth

Margin impacted

by delayed bookings

and transformation

cost

• CE impacted by slow order intake in first 2 months while cost base is fixed

(e.g. Consumer Panel)

• CC with better start on Consumer Electronics, but strong order intake in

April with Q2 impact

• Formation of global operations centers started

• Audience Measurement new business pipeline up by factor 4 year on year

• Continue rollout of digital platforms

Progress on mid-term

growth levers

© GfK 2013 | 2013 Q1 Results| May 15th 2013 7

In Retail Tracking, we keep growing the Retailer base

Cooperation worldwide not including North-America

• 128.000 retailers worldwide with 425,000 shops (+ 14,4% in 2012), representing a universe

of 2,3 million shops, deliver data every month / week

• Excellent coverage of online shops since 2006 in Western Europe: strong and constant

enlargement of the online sample for Pure Players and Click & Mortars

• Weekly reporting now on 30% of clients

Top 50 Cooperating Retailers - Example

© GfK 2013 | 2013 Q1 Results| May 15th 2013 8

Financial results of Q1

© GfK 2013 | 2013 Q1 Results| May 15th 2013 9

62

2

Good sales growth in CEE/META and APAC

Sales in EUR million

Total Growth

Organic Growth

FX Effect

Northern Europe

142 140

0 0

2012 2013

-1.4%

-1.3%

-0.6%

North America

63 64

0 0

2012 2013

+1.9%

-2.8%

+0.7%

CEE/META

27 30

0 0

2012 2013

+12.6%

+10.9%

-1.2%

Southern and Western Europe

65 64

0 0

2012 2013

-1.7%

-1.7%

Latin America

15 14

2012 2013

Asia and the Pacific

34 36

0 0

2012 2013

+6.1%

+10.6%

-4.5%

-4.5%

+1.3%

-5.8% No FX effect

© GfK 2013 | 2013 Q1 Results| May 15th 2013 10

Rounding differences possible

Slight increase in sales combined with higher cost base did hurt

the profit in both sectors

In EUR million Sales Growth rate in % AOI Margin in %

Q1 2012 Q1 2013 Total Organic Acqui-

sitions Q1 2012 Q1 2013 Q1 2012 Q1 2013

Consumer

Experiences 205.6 206.8 0.6 -0.4 1.9 7.9 2.4 3.8 1.2

Consumer

Choices 137.8 139.8 1.4 2.2 0.1 27.2 23.0 19.7 16.5

Other 1.6 1.3 - - - -1.6 -2.5 - -

Total 345.1 347.9 0.8 0.6 1.2 33.5 23.0 9.7 6.6

© GfK 2013 | 2013 Q1 Results| May 15th 2013 11

Margin has been impacted by costs for structural changes

and delayed order intake

Volume/Cost/

Sales Mix Effect

Companies on

“watch-list” SCOPE CE ramp-up CC ramp-up

Operational

Severance

9.7

6.6

Turkey

Q1 2012 Q1 2013

-0.5 clean-up -1.2 ramp-up -1.4 under-

performance

Q1 2012 AOI-margin compared to Q1 2013 (in pps)

-0.2 -0.3 -0.6 -0.2

-0.4 +0.2

-1.6

© GfK 2013 | 2013 Q1 Results| May 15th 2013 12

Personnel cost increased significantly compared to Q1 2012

4.0

172.8

Other

4.2

Special Effects

0.7

Restructuring

1.1

Business

Ramp up

1.9

Acquisitions

and Newly

Consolidated

160.9

Q1 2012 Q1 2013

Increase + 2.5% + 1.2% + 0.7% + 0.4% + 2.6% + 7.4%

Ramp up in personnel already occurred in 2012 (average FTE: 12,224 / year end FTE: 12,678)

Average personnel cost Q2-Q4/2012: EUR 175m per quarter

Strong cost containment measures are being implemented in order to balance further personnel cost

increase

FTE

11,821

FTE

12,880

© GfK 2013 | 2013 Q1 Results| May 15th 2013 13

Rounding differences possible

Q1 Profit and Loss

In EUR million Q1 2012 Q1 2013 Change

in %

Sales 345.1 347.9 +0.8

Gross income from sales 105.5 98.9 -6.3

EBITDA 41.2 32.2 -21.8

Adjusted operating income 33.5 23.0 -31.5

AOI Margin in per cent1) 9.7 6.6

EBIT 27.4 18.8 -31.3

Other financial income / expenses -4.3 -5.1 -18.5

Tax on income from ongoing business

activity -8.7 -4.9 +44.1

Tax ratio in per cent 37.7 35.5

Consolidated total income 14.4 8.8 -38.5

© GfK 2013 | 2013 Q1 Results| May 15th 2013 14

Rounding differences possible

Highlighted Items down by 2.2 million

In EUR million Q1 2012 Q1 2013 Change

in EUR m

Write-ups and write-downs of additional assets identified on

acquisitions -2.8 -2.5 +0.3

Regular amortization of additional assets from acquisitions -2.8 -2.5 +0.3

Impairment (incl. reversal) of additional assets from acquisitions 0.0 0.0

Income and expenses in connection with share and asset deals +0.2 -0.1 -0.3

Income and expenses in connection with reorganization and

improvement projects -1.2 -1.8 -0.6

Personnel expenses for share-based incentive payments -2.3 -0.7 +1.6

Currency conversion differences -0.5 +0.6 +1.1

Income and expenses related to one-off effects and other exceptional

circumstances -0.1 0.0 +0.1

Highlighted items -6.7 -4.5 +2.2

© GfK 2013 | 2013 Q1 Results| May 15th 2013 15

Rounding differences possible

Operating Cash flow improves to 9.5 million Euro thanks to a strong

decrease in working capital

In EUR million Q1 2012 Q1 2013 Change in

EUR m

Consolidated total income 14.4 8.8 -5.6

Amortization (incl. reversal) 13.8 13.4 -0.4

Changes in inventories, receivables, payables 2.2 25.9 +23.7

Others (non-cash items) -34.3 -43.2 -8.9

Interest result 5.0 4.6 -0.4

Cash flow from operating activity +1.0 +9.5 +8.5

Capital Expenditure -13.0 -14.5 -1.5

Free cash flow before acquisitions, other investments

and asset disposals -11.9 -5.0 +6.9

Acquisitions, other investments and asset disposals -75.1 -27.3 +47.8

Free cash flow after acquisitions, other investments and

asset disposals -87.0 -32.3

+54.7

© GfK 2013 | 2013 Q1 Results| May 15th 2013 16

Guidance for 2013 and 2015 (end of year)

2013

2015

• Organic sales growth of 3 – 4%

• AOI margin of around 13% (around +60 bps)

• End of March 2013, the order book showed 55.1% (2012: 57.5%)

of expected sales for 2013

• Positive order intake trend of March continued in April

• 1.9 – 2bn EUR sales

• This includes sales from future acquisitions (2013 – 2015) of around EUR 100m

• AOI margin in the range of 15 – 16%

© GfK 2013 | 2013 Q1 Results| May 15th 2013 17

YOUR QUESTIONS