2013PARTNERCONNECT

Device Showcase and Local Market Strategy

• Market breakdown and tablet dynamics• How we compete• Component-Level innovation• Featured Devices program • Support

Main Focus Full Range Windows Devices

Form Factor

Small Tablet

7-9”

Large Tablet

10” Convertible Laptop

AIO

(Mobile &

Stationary)

Desktop

(Mini & Tower)

Un

its

300M

250M

200M

150M

100M

50M

FY14 Market Forecast by Tablet Form Factor

62% growth YOY 14% growth YOY

Unprecedented sales opportunity

• Touch, Thinner, Lighter, Faster, Longer Battery Life, More Innovation, Many Form Factors

• Pre-deployment, Deployment, Managed Services, Solution Support, Advisory Services

• New PC Peripherals or Hardware, Communications Hardware & Accessories, Device Management, CRM or LOB Software

New Devices Value-Added Services Software & Peripherals

Windows XP Support Ends April 8, 2014

What This Means

• Microsoft will no longer provide critical updates,

patches, or technical assistance for Windows XP

• Your customers will be at higher risk of harmful

viruses, spyware, and other malicious software

that can steal personal information

Your Opportunity

• Upgrading customers are looking for new

hardware, upgraded software applications and

support services

Best of work and play on any deviceThe New Windows

Full productivity of Office*

More ways to multitask

Search and act more quickly

Do more from the lock screen

Instantly on an up to date

Apps update automatically

Built-in security/privacy protection

More ways to personalize

Great built-in apps

New apps in the Windows Store

Browse faster with touch

Access photos & files anywhere

Back up and sync across devices

Unique multiple user accounts

Widest range of device styles

New tablets: USB, detachable keyboard

New PCs: thinner, lighter, longer battery

Touch, mouse and keyboard

Compatibility with software & devices

Your apps, across your devices

More Productive More Personal More Choice

*Office Sold Separately

Windows Featured Device ExamplesTablets

For those always out and about

Two-in-Ones and Convertibles For the virtual mobile professional

LaptopsFor the specialty user

All-In-Ones and DesktopsFor those who need power and style

Take it to a meeting, or to a co-

worker's desk.

Show someone your work, give a

one-on-one presentation,

collaborate, and make changes on

the fly.

An e-reader without sacrificing

multimedia-rich web browsing and

PC functionality.

Multitouch HD screens.

Extended battery life.

Move easily between Wi-Fi hotspots

and 3G/4G networks.

All the productive power of a laptop

with the portability and style of a

tablet.

Move between tablet and laptop,

depending on how and where you

are using it.

Extended battery life.

Move easily between Wi-Fi hotspots

and 3G/4G networks.

Portable work station built to handle

even the most powerful 3D design or

video-editing software programs.

Multiple ports for things like external

hard drives, peripherals, Ethernet,

and HDMI cables.

Big sound out of a thin and light PC.

Video chat with built-in webcams.

Mobile entertainment center that has

the graphics, memory, and storage

for HD movies, TV, music, and

games.

Full power and no tower.

Huge screens with room for big

projects.

Touch-enabled with tilting screens

for great gaming and app

interaction.

Tons of memory and storage.

Vivid displays and loads of

processing power for rich

multimedia and intense gaming.

For more information on

Windows Devices visit:

http://aka.ms/devicemarketing

Images are from Featureddevices.com

What’s new in Windows 8.1

Start button

Boot to desktop

Start screen sync

Multiple tile sizes

Enhanced search

Reading list

Take calls from lock screen

Flexible window sizes

Multi-monitor improvements

Improved built in apps (incl. Mail)

Automatic app updates

Improved touch keyboard

UI

enhancements

7-10” tablet support

SkyDrive integration

InstantGo devices

MiraCast support

Personal hotspot

Assigned access (kiosk)

Tap to print

Auto triggered VPN

Device encryption

Improved biometric support

Mobile device mgmt. (MDM)

Remote business data removal

Platform

enhancements

• Super desirable, innovative post-PC devices -

thin, light, long battery life

• No compromise touch and keyboard/mouse

input

• Always on, always connected

• Your Windows everywhere in sync with your

Microsoft account

• Full Web – Internet Explorer 10 is immersive,

fast & fluid, and supports full desktop sites

including Adobe Flash and HTML5

• Live Tiles – connected to the people and things

which matter most

• People app – Display your contacts and their

latest status across your networks

• All the music you love. Every way you want it.

• The latest movies and TV shows you love,

anywhere you are

• Awesome selection of casual and immersive

games

• Access to amazing apps in the Windows Store

• Run full Microsoft Office (sold separately)

• Broad and deep ecosystem compatibility

• Your Windows everywhere in sync through

SkyDrive & SkyDrive Pro

• Real multi-tasking – snap apps side by side

• Share your device more safely and easily

– Full Multi-user support*; Windows

protects the end-to-end boot process (Trusted

Boot)**

• Help ensure system integrity and instant

access to your resources with UEFI and TPM

solutions integrated within Windows 8.1

machines

• Deep management capabilities based

on existing ConfigMgr installs

• Unified app development and

deployment across PCs and tablets

• Virtualized desktops, apps, and user

environment

Advantages of Windows 8 Devices

*compared to iPAD; **compared to Android

• App Store

• HD Screen (video streaming)

• Front / Rear Camera

• Design and accessories

• Thin & Light • USB / mini-HDMI • WiFi & Connectivity

• Great Performance • Printing • Expandable Storage

• Multi-Touch Display • Multi-tasking • Cloud Services

• All-day Battery Life • Peripheral ports • Microsoft Office

Tablet Configurations: Needs by Customer Segment

Common

Consumer Commercial• Stylus input

• LOB Apps & Compatibility

• Security (TPM)

• Device Serviceability:

Battery / Component

• Dockable with

Multi-monitor support

Device Procurement

• Device Standardization

• Manageable/Image

Configuration

• Direct Fulfillment

• Warranty

Windows tablets: so much more

Form factors and price pointsSizes, form factors, accessories

and brands from many OEMsOnly big or small

Variety of offerings, but mostly

cheap and small

Ports and peripheralsUSB ports, broadest support

for peripherals

High-priced proprietary

dongles, cables, and wireless

Hit-or-miss support for each

peripheral type and driver

Runs full Microsoft OfficeOffice Home & Student 2013

included*

3rd party imitators; or Office

Companion or web-only

experience

3rd party imitators; or Office

Companion or web-only

experience

Personalized and alive Live tiles, lock screen Static grid of iconsStatic grid of icons with

limited-function widgets

Thousands of apps100,000 Windows Store apps

700,000 Win32 apps (x86)600,000 apps 800,000 apps

Always up-to-dateOS and app updates

automaticallyOS and manual app updates OEM dependent

Safer and more secureAnti-virus, anti-malware and

more secure app storeSecure App Store

Google Play and privacy issues,

and fast malware growth

Built for business

Enterprise grade security,

manageability, unified app

development and deployment

across PCs and tablets

Different dev environment for

notebooks and tablets, less

manageable

Different dev environment for

notebooks and tablets, less

manageable

*Office included with Windows RT and small screen touch devices

3. What does your business need?

2. What does your IT/finance require?

1. What do your employees want?

Three questions to ask your customers

Physical Device User Productivity

• What does your business need?

BOTH?Mobility Power

Physical DeviceUser

ProductivitySecurity Control

Manageability Ecosystem Cost

Governance Full ControlCost at purchase/Cost of Ownership

• What does your IT / finance require?

Physical Device User Productivity Security Control

Manageability Ecosystem Cost Easy to Use

Connectivity Flexibility Style

• What do your employees want?

What device do I like most?

• Small Business Owner/CFO• I need something that helps me get my job done and looks great

ProductivityFinancial models

Print and share documents

Powerful to do anything

Can do two things at once

DurableI can use it anywhere

Holds up to constant use

SecurityMy information is safer

My data is protected

Executive PresenceComfortable for my use

Portable when I need it

Stylish

Raw PowerBright, Full HD display, full-size, backlit keyboard, supporting touch gestures

Competing platforms don’t:Have touch or

Have the power of this device

Aren’t as flexible

A dream convertibleFlexible design…for convenience on your terms

Dual-mode convertible

Flip hinge

XPS experience & design

I am the bossThe XPS brand aligns with Dell’s Consumerization of IT vision by delivering devices with:

Consumer design preference, powerful performance tools, enterprise-friendly features for IT departments

Can do it allOne device that’s both an Ultrabook™ and tablet. Notebook mode: Quickly type documents and answer e-mail. Tablet mode: Touch to surf the web, watch videos, read digital media

Enterprise-classBitLocker Data Encryption with TPM (Trusted Platform Module), Machined aluminum, corning® Gorilla® Glass

• Example: Dell XPS 12

Other Great Options:Sony Vaio Pro

Asus ZenBook Infinity

Lenovo Helix

Lenovo Yoga 11/13

12.5” Full HD, Ivy Bridge ULV Core™ i7

1920 x 1080p; edge-to-edge glass Corning® Gorilla® Glass

1.3MP webcam; 1280 x 1024 pixels

Starting at $999

• Sales Associate (on the road)• I need something that I can take with me everywhere I go…

Maybe a tablet.

Productivity• Send email

• Sales presentations

• Print and share documents

Mobility• Light

• Easy to use anywhere

• Long battery life

Security• My data is safer

• My information is protected

Connected• Always connected to the internet

• Connected to corporate resources

Works smarter and harderSmart accessories ecosystem enhances productivity and extends battery life.

Microsoft Office.

Competing platforms don’t:Manage files or print easily

Provide the security needed

Plug into accessories easily

Run full Microsoft Office

Processors Intel Clover Trail

RAM 2 GB

Hard Drive 64 SSD

Screen 10.1“ / 1366 x 768

Battery 16 hours w/Jacket

Weight 1.5 lbs / .68 kgs

Height 0.36” / 9.2 mm

A true tablet for business and beyondDesign and user-experience users will crave, with the enterprise security and manageability IT demands

Runs the apps I needWhether it is a Windows 7 app, a new Windows 8 store app, Flash or customer designed apps - this tablet does it all.

Unplugged-All dayStays charged up to 16 hours with smart accessory jacket.

Enterprise-class securityTPM chip means my data is safe. Windows Pro means that I can connect to the main office seamlessly and securely.

• Example: HP ElitePad 900

Other Great Options:Lenovo ThinkPad Tablet 2

Asus VivoTab Smart

Dell Latitude 10

• Design Engineer• I need a desktop with more versatility

ProductivityVisio

Email

I can do two things at once

Big ScreenI can see everything I am working with

Nice graphical capabilities

Power & CompatibilityAbility to run apps that let me do my work

Lots of apps – at the same time

PortabilityI can show off my work easily

Astoundingly LightFive pounds. Easy to go anywhere you need to show off your work.

Competing platforms don’t:Have touch

Multitask

Run desktop apps

Have the portability

AIO functionality with tablet portabilityAt your desk, it is a standard All-in-One with a great screen. Lift

it up and take it with you to meetings or just to enjoy your

creations with this great big tablet.

It is big enoughYou can share your screen or look at tiny details. This Full HD screen let’s you really enjoy the details.

Powered for hoursShow a presentation, watch a movie or do some work. 5-8 hours of battery life means you don’t have to stay at a desk to get your job done.

Two FeetThe two flip-out feet extend to keep the XPS 18 upright or flat. It’s a snap to set up anywhere at a comfortable angle for playing games, doing homework.

• Example: Dell XPS 18

Other Great Options:Sony Tap 20

Lenovo Thinkcentre Edge

Acer Aspire A7600U

HP Rove

Panasonic MagicBoard

Intel Core i3/i5/i7

Up to 500 GB SATA HD

18.4“ Multitouch 1920 x 1080

5-8 hours battery

5.04 lbs./ 2.29 kg

0.7” (H) x 18.25” (W) x 11.17” (D)

• Office Worker• I need a device that just lets me do my job

ProductivityEmail

Multitasking

Word/Excel/PowerPoint

CostIt must be economical

Easy to use

Control/ManageabilityManaged by IT

My sensitive data needs to stay safer

Run Corporate apps

PortabilityI can work where I need to

Take it anywhereLight in your hand and holds a charge.

Competing platforms don’t:Have touch

Multitask

Run desktop apps

Lots of ValueA PC that delivers a lot of value for a reasonable price.

Touch meKeyboard, touchpad and touchscreen make it easy to use this PC in a variety of scenarios.

Ready to go in a snapWakes up in 2 seconds and can sleep for a long time without draining the battery.

• Example: Asus Zenbook UX31A

Other Great Options:Lenovo IdeaPad S210

Acer Aspire v5 -122

HP Pavilion Touchsmart

Dell inspiron 15

Full HD Ultrabook combineningbeauty and sound

13.3” Full HD

Intel Core i7

6 hours battery life

2.9 lbs

Starting at 999 euro

• I like my own personal device • Can I just use this for my work?

Productivity• Send quick emails

• View presentations

• Print and share documents

Mobility• Light

• Easy to use anywhere

• Long battery life

Versatile• Manage my home tasks

• Does everything I need it to at work

Fun• Play games

• Browse the web

• Listen to music

Touch and TypeThe Acer Iconia W3 supports five points of multi-touch, and the snap-on bluetoothkeyboard makes it easy to type when you need to.

Competing platforms don’t:Plug into my corporate network as easily

Run Microsoft Office

Let me use different user profiles

Processors Intel Clover Trail

RAM 2 GB

Hard Drive 32 SSD

Screen 8.1“ / 1200x800

Battery 8 hours

Weight 1.1 lbs / .5 kgs

Work or Play, it’s up to youThe power of Windows in the palm of your hand

Runs the apps I needWhether it is a Windows 7 app, a new Windows 8 store app, Flash or customer designed apps - this tablet does it all.

Light as can beOnly 1.1 pounds – One of the lightest devices around, making it easy to ready books or watch movies on the go.

Plug it inThe card ready, Micro HDMI and Micro USB connections make it easy to connect the Acer Iconia W3 to your other devices. Import pictures, play videos and more.

• Example: Acer W3-811

Other Great Options:Lenovo ThinkPad Yoga 11S

Dell XPS 12

Asus ZenBook

Device

Incentives

Customer

Campaigns

Call to Action

Windows Device

Marketing Hub

Bootcamps and

Assessments

For more information on

Windows Devices visit: http://aka.ms/devicemarketing

GEO AVAILABILITY Worldwide, excluding China

INCENTIVES

ALLOCATION

Win with Featured Tablets and PCs in the OEM Distributor and Reseller channel.

• Build customer and partner preference for Windows devices.

• Influence reseller assortment of Microsoft and OEM featured tablets and PCs.

• Administered through OEM Reseller Incentives Program

• Eligibility and device incentive accruals calculated based on

eligible device units purchased from Authorized OEM

Distributors in FY14 H1 (Jul-Dec 2013) as reported in MS Sales

• FY14 H2 Program Period (Jan-Jun 2014) activities

OBJECTIVE

FY14 Commercial TouchWins Featured Device Incentives

PROGRAM

Commercial

TouchWins

Featured Devices

Tier 1 OEM Resellers Tier 2 OEM

Resellers

Windows 8 Pro

Featured PCs$3 $1.5

Windows 8 Pro

Featured Tablets$7 $3.5

50% OEM Co-op

50% OEM Rebate

Funds

100% OEM

Rebate Funds

ELIGIBILITY

1. Meet the OEM Reseller 6-month Purchase Requirements by 31 DEC 2013 of

eligible Commercial TouchWins Featured Devices purchased from Authorized

OEM Distributors between 1 JUL – 31 DEC 2013 by market.

2. Have an active MPN Partner ID associated to their Channel Incentives

Platform (CHIP) account by 31 MAR 2014.

6-Month Purchase

RequirementMarket(s)

Featured Device Units

Tier 1 Tier 2

TouchWins Featured Devices

A 1000 500

B 500 250

C 300 150

FY14 OEM Reseller Device Incentives

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