2013 new rules of publishing

PUBLISH YOUR BOOK IN 2013: �

THE NEW RULES OF PUBLISHING MAKE IT EASY!�

  Laura Lowell   President, Impact Marketing Group

  Founder, Executive Editor, 42Rules™   www.lauralowell.com

Copyright © 2013, Impact Marketing Group Feb 20, 2013

What You Need To Know

  The rules have changed....but the process hasn’t.   You have more power than you think.   Writing your book is actually the easy part.   Publishers don’t sell books...authors do.


The Process

Write Publish Market


“Writing” Your Book

•  Find a partner(s) •  Crowd source •  Record and transcribe •  Get a ghostwriter •  Blog to book •  Ask a question •  Interviews •  Existing materials


Some examples

Partners

Crowd Source

Contributed

Interviews


You CAN tell a book by its TITLE

  Define your topic: Describe your topic in 3-5 words.   Know the space: Evaluate keywords and competition

  Google Keyword tool   Quantcast, Compete

  Be creative: “POP” by Sam Horn   Remember the Sub-Title: Explain what’s in it for the reader


5 Steps to Writing a Book...really fast!

1.  Do your research – and then stop (until after your peer review) 2.  Create an outline – and know it will change (and change, and change) 3.  Write – don’t edit (that’s what editors are for) 4.  Ask for Peer Reviews – and use their input (better to know now) 5.  Revise and Finalize - everyone will have on opinion (only yours counts)

Remember...it’s better to be done than perfect. There’s no such thing anyway


The New Publishing Landscape


The Publishing Landscape

Traditional

Independent

Do-It-Yourself


Your Publishing Options

Traditional Independent Self Access Agent Direct n/a

Expertise Print & Disti POD, E-books, Disti n/a

Lead Time 18-24 months 3-6 months 6-12 months

Copyrights Negotiated Yours Yours

Royalties <15% (-agent fees) ~ 25% 100%

Distribution Broad Broad Narrow

Marketing Brand Infrastructure Do It Yourself


How do you market your book...�before it is even published!

•  “How are you?” •  Email signature •  Online profiles •  Bios, introductions •  Website •  Customer outreach •  Content interviews

This is YOUR book


How do you market your book?

Good Better Best •  Amazon.com •  Author Central •  Online profiles •  Email signature •  Direct mail to prospects •  Book reviews •  Social media presence

(fan page, G+, etc.)

•  Good +... •  Book page on your site •  Promote in newsletter •  Book giveaways •  Register for sample

chapters •  Webcasts/podcasts •  Reactive PR (HARO)

•  Better +... •  Amazon Launch •  Social media

campaigns (Like, Share, Refer)

•  Book signings/tour •  Video book trailer •  Proactive PR •  Email marketing

campaigns


The Rules Have Changed;�The Process Hasn’t

Write Solo

Collaborate

Crowd Source

Publish Traditional

Independent

Self

Market

Online

Offline


Common mistakes you can avoid

•  Forgetting who you are writing for •  If I write it...they will buy it • Assuming you can do it all yourself •  Every author is also a marketer • Publishers don’t sell books...authors do


Remember...

The rules have changed.

The new rules make it easier than ever to publish YOUR book.

Books are the best marketing investment ever...but only if YOU write one.


Free Evaluation of Your Book Idea

http://42rules.com/my-book

Complete the “6 Questions” Schedule a free 30-minute

Consultation

[email protected]


Laura Lowell [email protected] www.42rules.com

2013 new rules of publishing

Education