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2013 National FFA Farm Business Management Career Development Event

Shady Lane Vineyard and Winery Resource Information

2013 NATIONAL FFA FARM BUSINESS MANAGEMENT CAREER DEVELOPMENT EVENT

RESOURCE INFORMATION FOR

SHADY LANE VINEYARD AND WINERY

TABLE OF CONTENTS

Introduction to Shady Lane Vineyard and Winery . . . . . . . . . . . . . . . . . R1 – R4

Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R5 – R6

Statement of Cash Flows . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . R7

Cash Flow Projection . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R8 – R9

Enterprise Budget for Wine Grapes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R10

Bottle Cost Calculation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R11

Total Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R12

Home Site Tasting Room Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R13

National Monument Tasting Room Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . R14

Wholesale Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . R15

2013 National FFA Shady Lane Vineyard and Winery Resource Information Farm Business Management Career Development Event

Shady Lane Vineyard & Winery

Jim and Nancy are the owners and operators of Shady Lane Vineyard & Winery, Inc. Both Jim and Nancy were born and raised in the Upper Midwest. They met while attending the major university in their state, where Jim graduated with a Bachelor of Science Degree in Mechanized Agriculture. Nancy graduated with a Bachelor of Arts in Psychology.

Jim and Nancy fell in love with wine industry while living in California in 1985. A California owner of a vineyard and winery was willing to spend a lot of time with them and shared valuable information regarding the joys and difficulties of owning and operating a vineyard and winery. One of the most important pieces of information he shared was “to decide what you like to do and do it.” He cautioned that it is not possible to do all of the work yourself. He said, “This business can consume your life, so be careful!”

They took his words of wisdom seriously and proceeded to build their business over the course of the last twelve years. They applied for the Farm Winery License in 1999 after moving back to their home state. To be licensed as a Farm Winery, one must obtain both a federal and state License. They were successful in securing 80 acres of land in Prairieland County. Their land is located just off of a major US highway, nine miles west of a major interstate highway and 7 miles west of the major city in the region, Prairieland. The location of their business, on a route taken by many tourists traveling through the state, has contributed to their success.

Their two boys, Reed and Ross, were involved in helping them build both their home and business. They witnessed firsthand the work in starting a vineyard, including planting 700 grape vines, 1,000 fruit trees, and designing a winery tasting room. Currently, the vineyard consists of approximately two acres of grapes with about 1,200 grape vines.

After purchasing their land, building their home, and securing their licenses, Jim and Nancy officially opened their winery in November of 2000. They made a decision to utilize the area that was originally designed to be a recreation room and garage as the Tasting Room and Production Area. Twelve years later they are still using that same space as the primary tasting room and gift store. They also are still using the production area to fill wholesale wine orders and shipping orders. Utilizing this space has enabled them to keep their wines competitively priced.

Because the tasting room is a part of their home and the production area is built next to their home, these facilities are not included as part of the business property. The reason for this is that, should the business close at any time, the home and production building are still personal property.

R1


The first level of expansion was to build an additional production building. They built the first building in 2004. It served as a wine-making and a bulk wine storage facility. In 2009, they built an additional building to accommodate the growth of their business. The second building can store up to 25,000 gallons of wine, has a walk-in freezer and a commercial scale for weighing fruit purchased during harvest season. This building also provides them with additional space during the harvest season to process fruit and to make the wine. Their business has grown from selling 600 gallons of wine in 2000 to selling over 12,000 gallons in 2012. They have focused on making their wines from fruits that grow in the Upper Midwest. Their tag line, “Experience extraordinary tastes from an unexpected place,” clearly communicates the branding of their business philosophy. They choose to focus on making distinctive Prairieland region wines.

Currently, they are producing twenty different grape and fruit wines and also make a port style wine. They market their wines at their home tasting room, at a store in the National Monument location and in 150 wholesale businesses across the state. They are licensed to sell their wine only in their home state at this time.

Their priorities are to grow their own business and to grow the wine industry in their state. Both Jim and Nancy were involved in their state’s Wine Growers Association, and they assisted in writing grants to further the cause of growing the wine industry in the Upper Midwest. Jim has been very involved in passing legislation that has helped to increase wine sales for their business. Their state has outdated laws relating back to the days of Prohibition, suggesting there is much work remaining in the area of legislative reform.

There are many facets to owning and operating a vineyard and winery. Jim and Nancy have divided up the responsibilities for managing the business as follows:

Jim is primarily responsible for determining which grapes to grow and purchase. He has developed an excellent working relationship with the fifteen growers who raise fruit produced for their wine production. He also has developed a means of assisting the growers in testing their soil, spraying their vineyards, and determining criteria for harvesting their fruit. He is the primary winemaker.

Nancy has assumed responsibility for managing sales, developing markets and supervising the tasting room staff at both store sites. By coordinating sales and delivery schedules, she has developed a strong working relationship with 150 wholesale accounts.

Collectively, they have worked to develop the specialty label aspect of their business. Currently they have secured specialty labels for nine of the major tourist attractions in their state, including art centers, nationally known annual celebrations, restaurants, and shopping establishments. In addition, they can create a specialized label from a digital picture provided by the purchaser. An example would be a specialized label made for a wedding with a picture of the bride and groom.

R2


Both Jim and Nancy worked fulltime in the early stages of their business. However, seven years ago Nancy retired from working in the field of human services, specifically working with individuals with disabilities in various positions for over twenty-five years. Jim is still employed on a part-time basis with a church organization. Early on in the development of their business, Jim worked full-time.

Presently there are about 20 licensed farm wineries in the state. Shady Lane Vineyard and Winery is second in terms of wine production and sales. As they look to the future, one of their concerns is expansion efforts and passing on their business to their oldest son, Reed, and his wife, Laura. Laura is currently working with them on a part-time basis, as their chief financial officer. In addition, she assists with wine making and hosting special events. Reed is working full time in his profession. They are very interested in being more involved in the business, perhaps taking the business over at a later date.

Questions for consideration with regard to potential expansion efforts include the following:

What do we need to ask about the processing time/production cycle from the time of planting, harvesting to income (cash flow perspective)?

Should additional property be purchased to expand the grape and fruit production?

Fixed assets - $370,000 are not listed on the balance sheets, which are personal. Use of personal assets for business interests.

Risks - are there any pest issues that might put the operation at risk? (Chemical sensitivity of grape vines is a factor.)

Should going organic be considered? Why or why not?

Where is the greatest opportunity to increase sales?

Is it time to build a separate tasting room at the home site?

Should their market be expanded to include weddings or meetings at the vineyard and host more events at the home location?

How can they increase sales in the National Monument location tasting room and achieve a higher level of efficiency? It has been difficult to manage a sales site that is a considerable distance away from the home site. It has also been difficult to determine the feasibility of staying open year-around in a market that is driven by tourist traffic. They are struggling with maintaining full-time staff or simply employing part-time staff for that site.

Another key question that needs to be answered is, what is the best succession plan for the next generation?

R3


For Jim and Nancy, making wine, selling wine, and helping grow a new industry has been extremely rewarding. It has also been a lot of hard work. Jim and Nancy are approaching retirement age and have some decisions to make. Their youngest son, Ross, and his wife, Amy, do not want to participate in the business nor do they want in any way to share ownership. However, as stated earlier, their oldest son and his wife have a great deal of interest in being involved in the business to a greater degree.

Jim and Nancy are at a crossroads with their business. Is it time to slow down and enjoy their accomplishments or take on additional expansion challenges and continue to grow their business? Passion, energy, and commitment to making excellent Upper Midwest wines is paramount with them and continues to motivate the commitment to their business. How to best move forward at this time in their business and their lives is the challenging question they are currently asking.

R4



2012 Balance Sheet for Shady Lane Vineyard and Winery - Page 1

Dec 31, 2012 Dec 31, 2011 $ Change % ChangeASSETS

Current Assets

Checking/Savings

1010 · Petty Cash 500.00 500.00 0.00 0.0%

1020 · Cash in Bank - WF 9,451.84 13,187.51 -3,735.67 -28.33%

1022 · Cash in Bank - Dakotaland 10,679.16 591.76 10,087.40 1,704.64%

1024 · Cash in Savings - Dakotaland 5.35 5.00 0.35 7.0%

1095 · Cash in Drawer 1,494.46 2,194.97 -700.51 -31.91%

Total Checking/Savings 22,130.81 16,479.24 5,651.57 34.3%

Accounts Receivable

1055 · Accounts Receivable 40,114.00 35,657.00 4,457.00 12.5%

Total Accounts Receivable 40,114.00 35,657.00 4,457.00 12.5%

Other Current Assets

1050 · Inventory 421,780.00 365,739.00 56,041.00 15.32%

1056 · Accounts Receivable - Other 0.00 179.24 -179.24 -100.0%

1065 · Accounts Receivable - Stockholder 34,341.07 34,435.83 -94.76 -0.28%

1070 · Undeposited Funds 0.00 4,401.00 -4,401.00 -100.0%

Total Other Current Assets 456,121.07 404,755.07 51,366.00 12.69%

Total Current Assets 518,365.88 456,891.31 61,474.57 13.46%

Fixed Assets

1205 · Equipment 173,098.13 158,331.35 14,766.78 9.33%

1210 · Accumulated Depreciation -129,623.58 -129,623.58 0.00 0.0%

Total Fixed Assets 43,474.55 28,707.77 14,766.78 51.44%

Other Assets

1400 · Stock - First Ag Farmers Coop 445.47 445.47 0.00 0.0%

1410 · Loan Fees 2,155.54 2,155.54 0.00 0.0%

1420 · Accumulated Amortization -502.95 -502.95 0.00 0.0%

Total Other Assets 2,098.06 2,098.06 0.00 0.0%

TOTAL ASSETS 563,938.49 487,697.14 76,241.35 15.63%

R5



2012 Balance Sheet for Shady Lane Vineyard and Winery - Page 2

Dec 31, 2012 Dec 31, 2011 $ Change % Change

LIABILITIES & EQUITY

Liabilities

Current Liabilities

Credit Cards

2060 · CHASE 5,443.81 151.09 5,292.72 3,503.03%

2103 · Bank of America 0.00 11,476.04 -11,476.04 -100.0%

2105 · SAM'S CLUB 0.00 53.49 -53.49 -100.0%

Total Credit Cards 5,443.81 11,680.62 -6,236.81 -53.4%

Other Current Liabilities

2052 · Accounts Payable - Other 17,362.71 19,397.33 -2,034.62 -10.49%

2101 · Notes Payable - Dakotaland #3311 0.00 257,049.15 -257,049.15 -100.0%

2102 · Notes Payable - Dakotaland #1660 0.00 97,770.87 -97,770.87 -100.0%

2106 · WELLS FARGO - Jim 0.00 54,971.58 -54,971.58 -100.0%

2108 · Notes Payable - BMO Harris Bank 17,405.59 21,346.07 -3,940.48 -18.46%

2111 · Notes Payable - Dakotaland #4141 95,685.16 0.00 95,685.16 100.0%

2112 · Notes Payable - Jim 296,070.92 0.00 296,070.92 100.0%

2210 · Withholding Tax Payable 3,172.00 1,755.00 1,417.00 80.74%

2215 · Accrued Wages 1,862.24 2,366.30 -504.06 -21.3%

2220 · Social Security Payable 1,655.06 1,814.95 -159.89 -8.81%

2225 · Medicare Payable 461.50 506.00 -44.50 -8.79%

2230 · Sales Tax Payable 1,629.69 2,176.27 -546.58 -25.12%

2231 · State Excise Tax payable 1,482.34 3,505.37 -2,023.03 -57.71%

2232 · Federal Excise Tax Payable 1,007.82 640.60 367.22 57.32%

2250 · Federal Unemployment Tax Payable 421.58 369.85 51.73 13.99%

2260 · State Unemployment Tax Payable 389.91 155.92 233.99 150.07%

Total Other Current Liabilities 438,606.52 463,825.26 -25,218.74 -5.44%

Total Current Liabilities 444,050.33 475,505.88 -31,455.55 -6.62%

Total Liabilities 444,050.33 475,505.88 -31,455.55 -6.62%

Equity

3010 · Capital Stock 12,191.26 12,191.26 0.00 0.0%

3140 · Shareholder Distributions -53,478.48 -19,479.73 -33,998.75 174.53%

3200 · Retained Earnings 19,479.73 0.00 19,479.73 100.0%

Net Income 141,695.65 19,479.73 122,215.92 627.4%

Total Equity 119,888.16 12,191.26 107,696.90 883.39%

TOTAL LIABILITIES & EQUITY 563,938.49 487,697.14 76,241.35 15.63%

R6



2012 Statement of Cash Flows for Shady Lane Vineyard and WineryJan - Dec 2012

OPERATING ACTIVITIESNet Income 141,695.65Adjustments to reconcile Net Incometo net cash provided by operations:

1055 · Accounts Receivable -4,457.001050 · Inventory -56,041.001056 · Accounts Receivable - Other 179.241065 · Accounts Receivable - Stockholder 94.762060 · VISA 5,292.722103 · Bank of the Great Plains -11,476.042105 · SAM'S Club -53.492052 · Accounts Payable - Other -2,034.622101 · Notes Payable - Heartland #3311 -257,049.152102 · Notes Payable - Heartland #1660 -97,770.872106 · Mid-West National Bank - Jim -54,971.582108 · Notes Payable - 2nd National Bank -3,940.482111 · Notes Payable - Heartland #4141 95,685.162112 · Notes Payable - Jim 296,070.922210 · Withholding Tax Payable 1,417.002215 · Accrued Wages -504.062220 · Social Security Payable -159.892225 · Medicare Payable -44.502230 · Sales Tax Payable -546.582231 · State Excise Tax payable -2,023.032232 · Federal Excise Tax Payable 367.222250 · Federal Unemployment Tax Payable Payable 51.732260 · State Unemployment Tax Payable 233.99

Net cash provided by Operating Activities 50,016.10

INVESTING ACTIVITIES1205 · Equipment -14,766.78

Net cash provided by Investing Activities -14,766.78

FINANCING ACTIVITIES3140 · Shareholder Distributions -33,998.75

Net cash provided by Financing Activities -33,998.75

Net cash increase for period 1,250.57

Cash at beginning of period 20,880.24

Cash at end of period 22,130.81

R7



Cash Flow Projection - Shady Lane Vineyard and WineryPage 1

ProjectionTotal Jan-Mar Apr-Jun Jul-Sep Oct-Dec

Ordinary Income/ExpenseIncome

4600 · Merchandise Sales4602 · Wholesale Receipts 244,000.00 34,781.91 49,478.31 74,973.41 84,766.374600 · Merchandise Sales - Other 374,000.00 53,313.25 75,839.71 114,918.26 129,928.78

Total 4600 · Merchandise Sales 618,000.00 88,095.16 125,318.02 189,891.67 214,695.15

4700 · Other Income 4,800.00 4,800.00Total Income 622,800.00 88,095.16 125,318.02 189,891.67 219,495.15

Cost of Goods Sold (COGS)*5000 · Cost of Goods Sold 56,801.70 8,097.01 11,518.25 17,453.35 19,733.095010 · Purchases

5011 · Bottles 65,000.00 40,000.00 25,000.005012 · Blackberries 6,000.00 6,000.005015 · Grapes 38,000.00 28,000.00 10,000.005017 · Rhubarb 4,000.00 4,000.005018 · Strawberries 1,200.00 1,200.005020 · Apple Juice 2,000.00 2,000.005021 · Cranberries 5,000.00 5,000.005022 · Chokecherries 1,200.00 1,200.005023 · Cherries 250.00 250.005024 · Elderberries 400.00 400.005028 · Sugar 13,000.00 13,000.005030 · Wine Labels 14,000.00 14,000.005010 · Purchases - Other 400.00 200.00 200.00

Total 5010 · Purchases 150,450.00 27,200.00 5,400.00 74,850.00 43,000.00

52900 · Purchases - Resale Items 10,000.00 2,500.00 2,500.00 2,500.00 2,500.0053500 · Subcontracted Services 25,000.00 7,500.00 5,000.00 5,000.00 7,500.0059900 · POS Inventory Adjustments -100,000.00 -30,000.00 -20,000.00 -20,000.00 -30,000.006085 · Supplies 15,000.00 3,750.00 3,750.00 3,750.00 3,750.006090 · Shipping 19,000.00 2,708.43 3,852.82 5,838.09 6,600.666120 · Vehicle Expense 6,400.00 912.31 1,297.79 1,966.52 2,223.38

Total COGS 182,651.70 22,667.75 13,318.86 91,357.96 55,307.13

Gross Profit 440,148.30 65,427.41 111,999.16 98,533.71 164,188.02

*COGS is the costs that go into creating the products that a company sells; therefore, the only costs included

in the measure are those that are directly tied to the production of the products.

The Cost of Goods Sold are costs to the business but are separated from traditional operating expenses

because they are considered to be used in creation or production of the product to be sold.

They are ongoing costs that are subtracted from Total Revenue to yield a Gross Profit to the business.

Traditional operating expenses are then subtracted from the Gross Profit.

R8

Cash Flow Projection for 2013 by Quarter



Cash Flow Projection - Shady Lane Vineyard and WineryPage 2

Projection

Total Jan-Mar Apr-Jun Jul-Sep Oct-Dec

Expense6010 · Advertising 40,000.00 10,000.00 10,000.00 10,000.00 10,000.006015 · Bank Service Charges 5,000.00 1,250.00 1,250.00 1,250.00 1,250.006017 · Contract Labor 1,400.00 420.00 280.00 280.00 420.006020 · Contributions 3,800.00 950.00 950.00 950.00 950.006030 · Depreciation Expense 20,000.00 5,000.00 5,000.00 5,000.00 5,000.006040 · Dues, Fees & Publications 1,500.00 375.00 375.00 375.00 375.006050 · Insurance Expense 12,500.00 3,125.00 3,125.00 3,125.00 3,125.006055 · Interest Expense 30,500.00 7,625.00 7,625.00 7,625.00 7,625.006065 · Office Supplies 13,500.00 3,375.00 3,375.00 3,375.00 3,375.006070 · Professional Fees 4,200.00 1,050.00 1,050.00 1,050.00 1,050.006072 · Membership Dues 2,750.00 687.50 687.50 687.50 687.506075 · Rent Expense 21,000.00 10,000.00 11,000.006080 · Repairs and Maintenance 10,000.00 3,000.00 2,000.00 2,000.00 3,000.006095 · Taxes - Payroll 12,500.00 3,750.00 2,500.00 2,500.00 3,750.006105 · Telephone Expense 5,000.00 1,500.00 1,000.00 1,000.00 1,500.006110 · Travel 22,500.00 6,750.00 4,500.00 4,500.00 6,750.006111 · Travel - Meals 2,000.00 600.00 400.00 400.00 600.006115 · Utilities 5,600.00 1,400.00 1,400.00 1,400.00 1,400.006125 · Wages 125,000.00 37,500.00 25,000.00 25,000.00 37,500.00

Total Expense 338,750.00 98,357.50 70,517.50 81,517.50 88,357.50

Net Income 101,398.30 -32,930.09 41,481.66 17,016.21 75,830.52

R9

Cash Flow Projection for 2013 by Quarter



Enterprise Budget for Wine Grapes

Costs & Returns per Acre to Produce Wine Grapes

Quantity/Acre Unit

Price-Cost /Unit

Value-Cost/Acre

Total Returns Wine Grapes 7 ton 550.00$ 3,850$

Total Gross Returns 7 ton 3,850$

Operating CostsHerbicide 52$ Insecticide 24$ Fungicide 170$ Fertilizer 155$ Water 42$ Contract 501$ Vine Aids 135$ Assessment 10$ Labor 1,123$ Machinery (fuel, repair, etc.) 169$ Interest on Operating Capital (5.75%) 48$ Total Operating Costs/Acre 2,429$

Net Returns above operating Costs 1,421$

Cash & Non-cash Fixed Costs 968$

Total Costs/Acre 3,397$

Net Returns Above Total Cost 453$

R10

2013 National FFAFarm Business ManagementCareer Development Event


Bottle Cost Calculation

National Monument Site

Bottle 0.65$ Production LaborLabel 0.35$ ShippingCork 0.11$ Manual BottlingCapsule 0.05$ LabelingWine 2.00$ LoadingBottling 0.35$ Additional Production Labor 0.45$ Transport 0.30$ Fruit Processing 0.10$ P&L (Business) ExpensesP&L Expenses 3.00$ Building & Equipment

7.36$ LandInterest PaymentsTaxes

Home Site InsuranceDepreciation

Bottle 0.65$ Contract LaborLabel 0.35$ Cork 0.11$ Capsule 0.05$ Wine 2.00$ Bottling 0.35$ Fruit Processing 0.10$ P&L Expenses 3.00$

6.61$

R11



Shady Lane Vineyards and Winery - Total SalesJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2001 805$ 428$ 224$ 6,336$ 7,807$ 2002 -$ 2,114$ 2,434$ 1,240$ 2,121$ 1,522$ 2,954$ 2,737$ 2,098$ 3,639$ 14,879$ 18,337$ 2003 -$ 4,259$ 3,403$ 4,448$ 2,866$ 5,817$ 8,418$ 6,084$ 5,984$ 5,003$ 27,933$ 26,967$ 2004 4,434$ 7,208$ 6,138$ 6,857$ 9,648$ 10,301$ 15,988$ 12,069$ 15,031$ 16,247$ 24,187$ 42,239$ 2005 23,709$ 8,168$ 10,257$ 12,843$ 12,320$ 12,888$ 18,966$ 14,540$ 11,424$ 18,560$ 28,371$ 51,488$ 2006 19,187$ 12,631$ 15,071$ 12,568$ 13,542$ 19,802$ 17,817$ 18,543$ 13,908$ 14,590$ 40,068$ 74,858$ 2007 37,936$ 11,699$ 12,111$ 14,429$ 15,359$ 20,391$ 30,466$ 15,062$ 19,815$ 30,058$ 64,337$ 73,026$ 2008 11,978$ 14,603$ 15,964$ 10,715$ 22,410$ 23,498$ 23,807$ 30,304$ 27,856$ 31,982$ 76,204$ 92,520$ 2009 21,461$ 24,136$ 23,486$ 34,551$ 32,541$ 42,164$ 55,504$ 33,833$ 43,158$ 49,456$ 67,985$ 96,542$ 2010 14,933$ 29,355$ 31,242$ 25,896$ 27,397$ 32,434$ 71,789$ 51,833$ 49,223$ 40,253$ 87,364$ 101,546$ 2011 19,279$ 43,424$ 24,553$ 39,927$ 42,179$ 50,003$ 61,543$ 60,258$ 44,776$ 53,855$ 83,591$ 96,485$ 2012 28,275$ 30,176$ 30,913$ 37,060$ 44,170$ 45,892$ 86,244$ 55,189$ 51,193$ 62,969$ 77,009$ 77,809$

Cumulative Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec % Increase2001 -$ -$ -$ -$ -$ -$ 805$ 805$ 1,233$ 1,457$ 7,793$ 15,600$ 2002 -$ 2,114$ 4,548$ 5,788$ 7,909$ 9,431$ 12,385$ 15,122$ 17,220$ 20,859$ 35,738$ 54,075$ 2003 -$ 4,259$ 7,662$ 12,110$ 14,976$ 20,793$ 29,211$ 35,295$ 41,279$ 46,282$ 74,215$ 101,182$ 87.11%2004 4,434$ 11,642$ 17,780$ 24,637$ 34,285$ 44,586$ 60,574$ 72,643$ 87,674$ 103,921$ 128,108$ 170,346$ 68.36%2005 23,709$ 31,876$ 42,133$ 54,976$ 67,295$ 80,183$ 99,149$ 113,689$ 125,112$ 143,672$ 172,044$ 223,532$ 31.22%2006 19,187$ 31,818$ 46,889$ 59,456$ 72,998$ 92,800$ 110,616$ 129,159$ 143,067$ 157,657$ 197,725$ 272,582$ 21.94%2007 37,936$ 49,635$ 61,746$ 76,175$ 91,533$ 111,924$ 142,390$ 157,452$ 177,267$ 207,325$ 271,662$ 344,688$ 26.45%2008 11,978$ 26,581$ 42,545$ 53,260$ 75,670$ 99,168$ 122,975$ 153,279$ 181,135$ 213,117$ 289,321$ 381,841$ 10.78%2009 21,461$ 45,597$ 69,083$ 103,634$ 136,175$ 178,339$ 233,843$ 267,676$ 310,834$ 360,290$ 428,275$ 524,817$ 37.44%2010 14,933$ 44,288$ 75,530$ 101,426$ 128,823$ 161,257$ 233,047$ 284,880$ 334,103$ 374,356$ 461,719$ 563,265$ 7.33%2011 19,279$ 62,703$ 87,256$ 127,183$ 169,362$ 219,365$ 280,908$ 341,166$ 385,942$ 439,797$ 523,388$ 619,873$ 10.05%2012 28,275$ 58,451$ 89,364$ 126,424$ 170,593$ 216,486$ 302,730$ 357,919$ 409,112$ 472,080$ 549,089$ 626,898$ 1.13%Month over Month % Inc 46.66% -6.78% 2.42% -0.60% 0.73% -1.31% 7.77% 4.91% 6.00% 7.34% 4.91% 1.13%

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$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Monthly Total Wine Sales

2006

2007

2008

2009

2010

2011

2012

R12



Home Site Tasting Room SalesRetail Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2004 $1,464 $4,216 $3,777 $5,405 $6,276 $9,042 $12,797 $6,769 $9,983 $9,911 $14,406 $38,7802005 $5,894 $4,864 $5,554 $7,511 $8,310 $10,367 $15,645 $10,209 $6,102 $9,330 $20,063 $36,5002006 $4,448 $4,025 $6,931 $9,394 $6,535 $18,125 $14,119 $11,462 $13,241 $8,800 $23,691 $43,3592007 $4,702 $5,452 $6,440 $8,021 $8,699 $13,587 $18,355 $12,961 $16,693 $15,189 $38,825 $38,5922008 $6,992 $7,100 $7,663 $6,807 $13,093 $14,977 $15,705 $17,943 $17,720 $13,056 $33,416 $37,7352009 $5,487 $9,668 $8,180 $11,408 $14,298 $17,327 $20,209 $14,961 $20,858 $20,348 $35,639 $35,4752010 $6,756 $13,387 $11,596 $10,640 $13,809 $17,713 $24,411 $13,337 $19,590 $13,005 $29,769 $32,8392011 $5,897 $8,576 $9,055 $13,516 $13,829 $14,261 $18,022 $18,289 $20,580 $11,889 $27,534 $38,4682012 $6,780 $7,954 $10,439 $11,385 $12,239 $17,851 $21,789 $15,448 $20,552 $13,812 $22,902 $28,937Month over Month % Inc 14.98% -7.25% 15.27% -15.76% -11.50% 25.18% 20.90% -15.53% -0.14% 16.17% -16.82% -24.77%

WholeSale Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2005 17,815$ 3,304$ 4,703$ 5,332$ 4,010$ 2,521$ 3,321$ 4,331$ 5,322$ 9,230$ 8,308$ 14,988$ 2006 14,739$ 8,606$ 8,140$ 3,174$ 7,007$ 1,677$ 3,698$ 7,081$ 667$ 5,790$ 16,377$ 31,499$ 2007 33,234$ 6,247$ 5,671$ 6,408$ 6,660$ 6,804$ 12,111$ 2,101$ 3,122$ 14,869$ 25,512$ 34,434$ 2008 4,986$ 7,503$ 8,301$ 3,908$ 9,317$ 8,521$ 8,102$ 12,361$ 10,136$ 18,926$ 42,788$ 54,785$ 2009 15,974$ 14,468$ 15,306$ 23,143$ 18,243$ 24,837$ 35,295$ 18,872$ 22,300$ 29,108$ 32,346$ 61,067$ 2010 8,177$ 15,968$ 19,646$ 15,256$ 13,588$ 13,552$ 28,089$ 20,806$ 16,666$ 18,657$ 50,619$ 59,774$ 2011 8,309$ 26,031$ 7,867$ 18,254$ 17,265$ 18,180$ 16,806$ 16,658$ 7,951$ 30,341$ 46,154$ 44,989$ 2012 13,149$ 12,763$ 11,673$ 12,591$ 15,894$ 6,723$ 28,957$ 15,138$ 13,054$ 31,632$ 41,913$ 35,460$

Retail Cumlative Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec % Increase

2004 1,464$ 5,680$ 9,457$ 14,862$ 21,138$ 30,180$ 42,977$ 49,746$ 59,729$ 69,640$ 84,046$ 122,826$ 2005 5,894$ 10,758$ 16,312$ 23,823$ 32,133$ 42,500$ 58,145$ 68,354$ 74,456$ 83,786$ 103,849$ 140,349$ 14.27%2006 4,448$ 8,473$ 15,404$ 24,798$ 31,333$ 49,458$ 63,577$ 75,039$ 88,280$ 97,080$ 120,771$ 164,130$ 16.94%2007 4,702$ 10,154$ 16,594$ 24,615$ 33,314$ 46,901$ 65,256$ 78,217$ 94,910$ 110,099$ 148,924$ 187,516$ 14.25%2008 6,992$ 14,092$ 21,755$ 28,562$ 41,655$ 56,632$ 72,337$ 90,280$ 108,000$ 121,056$ 154,472$ 192,207$ 2.50%2009 5,487$ 15,155$ 23,335$ 34,743$ 49,041$ 66,368$ 86,577$ 101,538$ 122,396$ 142,744$ 178,383$ 213,858$ 11.26%2010 6,756$ 20,143$ 31,739$ 42,379$ 56,188$ 73,901$ 98,312$ 111,649$ 131,239$ 144,244$ 174,013$ 206,852$ -3.28%2011 5,897$ 14,473$ 23,528$ 37,043$ 50,872$ 65,133$ 83,155$ 101,444$ 122,025$ 133,914$ 161,448$ 199,916$ -3.35%2012 6,780$ 14,734$ 25,172$ 36,557$ 48,796$ 66,648$ 88,437$ 103,885$ 124,437$ 138,249$ 161,152$ 190,089$ -4.92%

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Home Site Tas,ng Room Sales -‐ Cumula,ve

2006 2007 2008 2009 2010 2011 2012

R13



National Monument Tasting Room SalesRetail Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2010 $1,170 $19,290 $17,691 $12,967 $8,511 $6,976 $7,4752011 $3,785 $7,318 $5,039 $5,566 $6,018 $11,562 $19,389 $20,769 $13,922 $8,492 $6,662 $8,5192012 $4,377 $7,110 $6,687 $6,766 $9,887 $15,684 $20,365 $14,297 $13,424 $10,414 $6,523 $6,602

Wholesale Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2010 $0 $0 $0 $0 $80 $0 $2,9282011 $1,288 $1,500 $2,592 $2,592 $5,067 $6,000 $7,326 $4,542 $2,322 $3,132 $3,240 $4,5092012 $2,673 $2,349 $2,115 $5,994 $6,030 $5,418 $15,133 $10,244 $3,889 $7,110 $5,421 $6,624

Total Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2010 $1,170 $19,290 $17,691 $12,967 $8,591 $6,976 $8,9332011 $5,073 $8,818 $7,631 $8,158 $11,085 $17,562 $26,715 $25,311 $16,244 $11,624 $9,902 $13,0282012 $7,050 $9,459 $8,802 $12,760 $15,917 $21,102 $35,498 $24,541 $17,313 $17,524 $11,944 $13,226Month over Month % Inc 38.97% 7.27% 15.34% 56.42% 43.59% 20.16% 32.88% -3.04% 6.58% 50.75% 20.62% 1.52%

Retail Cumulative Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec % Increase

2010 $0 $0 $0 $0 $0 $1,170 $20,459 $38,150 $51,116 $59,628 $66,603 $74,0782011 $3,785 $11,102 $16,141 $21,707 $27,725 $39,288 $58,677 $79,446 $93,368 $101,861 $108,523 $117,042 58.00%2012 $4,377 $11,487 $18,173 $24,939 $34,826 $50,510 $70,875 $85,172 $98,596 $109,010 $115,533 $122,135 4.35%

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Na#onal Monument Retail Tas#ng Room

2010 2011 2012

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Na#onal Monument Wholesale Tas#ng Room

2010 2011 2012

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1 2 3 4 5 6 7 8 9 10 11 12

Na#onal Monument Retail + Wholesale

2010 2011 2012

R14



Wholesale SalesHome Site Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2005 17,815$ 3,304$ 4,703$ 5,332$ 4,010$ 2,521$ 3,321$ 4,331$ 5,322$ 9,230$ 8,308$ 14,988$ 2006 14,739$ 8,606$ 8,140$ 3,174$ 7,007$ 1,677$ 3,698$ 7,081$ 667$ 5,790$ 16,377$ 31,499$ 2007 33,234$ 6,247$ 5,671$ 6,408$ 6,660$ 6,804$ 12,111$ 2,101$ 3,122$ 14,869$ 25,512$ 34,434$ 2008 4,986$ 7,503$ 8,301$ 3,908$ 9,317$ 8,521$ 8,102$ 12,361$ 10,136$ 18,926$ 42,788$ 54,785$ 2009 15,974$ 14,468$ 15,306$ 23,143$ 18,243$ 24,837$ 35,295$ 18,872$ 22,300$ 29,108$ 32,346$ 61,067$ 2010 8,177$ 15,968$ 19,646$ 15,256$ 13,588$ 13,552$ 28,089$ 20,806$ 16,666$ 18,657$ 50,619$ 59,774$ 2011 8,309$ 26,031$ 7,867$ 18,254$ 17,265$ 18,180$ 16,806$ 16,658$ 7,951$ 30,341$ 46,154$ 44,989$ 2012 13,149$ 12,763$ 11,673$ 12,591$ 15,894$ 6,723$ 28,957$ 15,138$ 13,054$ 31,632$ 41,913$ 35,460$

National Monument Site Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2010 $0 $0 $0 $0 $0 $0 $0 $0 $0 $80 $0 $2,9282011 $1,288 $1,500 $2,592 $2,592 $5,067 $6,000 $7,326 $4,542 $2,322 $3,132 $3,240 $4,5092012 $2,673 $2,349 $2,115 $5,994 $6,030 $5,418 $15,133 $10,244 $3,889 $7,110 $5,421 $6,624

Total Cumulative Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec % Increase

2005 17,815$ 21,118$ 25,821$ 31,153$ 35,162$ 37,683$ 41,004$ 45,335$ 50,656$ 59,886$ 68,195$ 83,183$ 2006 14,739$ 23,345$ 31,485$ 34,658$ 41,665$ 43,342$ 47,039$ 54,120$ 54,787$ 60,577$ 76,954$ 108,452$ 30.38%2007 33,234$ 39,481$ 45,152$ 51,560$ 58,219$ 65,023$ 77,134$ 79,235$ 82,357$ 97,226$ 122,738$ 157,172$ 44.92%2008 4,986$ 12,489$ 20,790$ 24,698$ 34,015$ 42,536$ 50,638$ 62,999$ 73,135$ 92,061$ 134,849$ 189,634$ 20.65%2009 15,974$ 30,442$ 45,748$ 68,891$ 87,134$ 111,971$ 147,266$ 166,138$ 188,438$ 217,546$ 249,892$ 310,959$ 63.98%2010 8,177$ 24,145$ 43,791$ 59,047$ 72,635$ 86,187$ 114,276$ 135,081$ 151,748$ 170,484$ 221,103$ 283,805$ -8.73%2011 9,597$ 37,128$ 47,587$ 68,433$ 90,765$ 114,944$ 139,076$ 160,276$ 170,550$ 204,023$ 253,417$ 302,915$ 6.73%2012 15,822$ 30,934$ 44,722$ 63,307$ 85,231$ 97,372$ 141,462$ 166,844$ 183,787$ 222,529$ 269,863$ 311,947$ 2.98%

R15

2013 national ffa farm business management career ... · 2013 national ffa shady lane vineyard and...

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