2013 media overview -...
TRANSCRIPT
2013 Media overview
Programme Overview
Europe’s largest addressable film community
Over 65% of DVD rental market
2 million household subscribers globally
6% UK household penetration
Over 70,000 titles for rent across Blu-ray, DVDs, video games
& digital streaming
Over 4.5 million website visitors in the UK each month
Audience
60% members aged 25-54 yrs old
52% male: 48% female*
ABC1, entertainment & brand conscious, techno savvy*
1/3 of members are parents
41% married or living as married
Highlights
4 million DVDs sent per month to LOVEFiLM subscribers
100% Open Rate | Average shelf life of 7+ days
Targeting available by gender, genre, location & rental history
Capping available
Source: *Forrester LOVEFiLM Survey Aug 2010
INSERTS
Product: Inserts
Opportunities
4.8 Million Inserts every month
Postcard sized coupons, vouchers, flyers and more
Booklets & DVDs
Maximum 2 per envelope
Minimum campaign dispatch of 100,000
targeted & 250,000 untargeted
Redemption Rates
Between 5 – 25%
Specs
140mm x 110mm | Maximum 200gsm
Design & printing available
Inserts are placed inside envelopes with our DVD dispatches.
This means that your promotion gets delivered straight into
the hands of a potential new customer!
We deliver great results for many non film related advertisers
and can reach the right customer through a mix of different
targeting options.
Targeting Options
Location
Gender
Titles Rented
Genre preferences
Package Type
New or existing customers
Frequency Cap at one per household
Rate Card
£75 CPM untargeted
£100 CPM one per household
£150 CPM deep targeting (genre, gender, etc.)
Insert sampling available on request
Specs
140mm x 110mm | Maximum 200gsm
Bar coded & weight
Design & printing available
Product: Inserts
ENVELOPES
Product: Envelopes
Opportunities
100% open rate
Long shelf life (7 day average)
Over 2.8 million envelopes sent per month
Minimum campaign dispatch of 200,000
Filmic message encouraged
Ratecard & Delivery
Outside cover rebrand | From £100 CPM
Inside front cover only | From £55 CPM
Specs
On request
The boldest, brightest envelope on the doorstep; our LOVEFiLM Envelopes are a way to get
your brand / promotion noticed!
The outer cover is generally reserved for film studios to promote their latest releases,
however a consumer brand can utilise this space if the message is tied into
film/entertainment e.g “Win tickets to a premiere” * The inside cover can include vouchers,
further details of the brand, or
competitions and offers.
* All artwork is subject to approval
Product: Envelopes
1. LOVEFiLM DVD arrives with branded envelope
2. Opened envelope reveals inner panel branding
3. LOVEFiLM Member posts DVD with branded envelope (front cover)
CREATIVE EXAMPLES
Audible
Product
Audio book subscription service
Offer
A free Audio book on sign up.
Audible’s offers change frequently
Targeting
All users
Big Feastival
Product
Food and music festival
Offer
No offer – used for brand awareness to
promote line up and drive ticket sales
Targeting
South West and London
Product
GUINNESS
Offer
£1 0ff a 4 pack of GUINESS Draft or
GUINNESS Original
Targeting
All males and up weighted to Action and
Adventure
GUINNESS
Homebase
Product
HOMEBASE Easter Sale
Offer
15% off everything in store and Online
Targeting
All users capped at one per household
Ocado
Product
Grocery retailer
Offer
£15 off your first online order when you spend
over £75
Targeting
All users – capped at 1 per household
Reading Eggs
Product
Online early reading program for young children
Offer
5 week free trial for children, in time for start
of school term
Inserts Targeting
Female Members
Children & Family Genres
Product
Reggae Reggae Jerk Sauce and Reggae
Reggae BBQ Sauce
Offer
75p off a bottle of Jerk Sauce or BBQ
sauce
Targeting
Capped at one per household
Reggae Reggae Sauce
Talk Talk
Product
Talk Talk Broadband subscription
Offer
£6.99 a month
Targeting
All users
Virgin Wines
Testimonial “Hands up, LOVEFiLM are definitely one of our favourite partners. Nothings too much trouble, everyone's
bubbly, friendly and most of all helpful. Although we are early in our relationship, now I am working with
them, there's no way I am letting them go. They bend over backwards to help us in our plight to spread the
Virgin Wines message, and we’re honoured to be working with another fresh and like-minded company!”
- Jody Walkley, Business Development Manager, Virgin Wines
Product
Online wine merchants specializing in boutique,
handcrafted wines from all over the world
Offer
£40 wine voucher towards any 12 bottle case
Targeting
All users
Annual Inserts Programme
The White Company
Product
The White Company
Offer
15% off your first purchase and free postage
and packing. Exclusive offer for LOVEFiLM
Members
Targeting
Females only
Dionne Georgiou, Media Sales Manager
LOVEFiLM
No. 9 | 6 Portal Way | London | W3 6RU
T: +44(0)208 896 8089 | F: +44 (0)20 8896 8111
Contact
We’d love to hear from you!
We work in close consultation with clients and agencies to fully understand your advertising
objectives for engaging, on-brand campaigns. Contact us for more details on our media
solutions and rate card.