2013 media kit - roadrunner · circulation and demographics total readership: 205,106 paid copies:...
TRANSCRIPT
2013 Media Kit
RoadRUNNER Motorcycle Touring & Travel is the most relied-upon print and web resource for motorcycle touring and travel in North America. Each issue includes personalized tours, outstanding photography, extensive tour information including maps, motorcycle tests, and product reviews. This is what our affluent readers have come to expect in each issue of RoadRUNNER.
They can afford to buy your motorcycles, accessories, gear and riding solutions, which is why advertising in RoadRUNNER will give you the highest return on your investment.
Welcome to RoadRUNNER Motorcycle Touring & Travel
Advertising is salesmanship mass- produced. No one would bother to use advertising if he could talk to his prospects face to face. But he can’t.
– Morris Hite
The man who stops advertising to save money is like the man who stops the clock to save time.
– Thomas Jefferson
Why advertise with RoadRUNNER?
Increase your DIrect sales, Web traffIc, anD branD aWareness – RoadRUNNER readers are proven responsive and actively engaged with the products and services our advertisers of-fer. Show them what you have, explain the benefits, and they will respond the way you want them to.
creDIbIlIty – Your message on RoadRUNNER’s pages givesyour brand credibility and a trust not found elsewhere.
Who reads RoadRUNNER?
Affluent motorcyclists who tour multiple days at a time, traveling North America/International highways/byways/trails. Our readers are the motorcyclists wearing full protective gear, sporting luggage on multiple motorcycles, and using the latest gadgets. Why will our readers buy from you?
Over the last 12 years RoadRUNNER has established a reputation for quality editorial content that is both objective and informative. Hav-ing editorial integrity is why we are so well respected within our in-dustry and the most relied upon for accurate and honest information.
How will you reach RoadRUNNER’s audience?
Our knowledgeable sales and marketing team will help you create a custom advertising program that gives your budget the most impact.
Where can you find RoadRUNNER?
RoadRUNNER magazine is available to consumers by subscription and is sold in more than 7,600 bookstores, retail outlets, and airports throughout the United States and Canada. RoadRUNNER can also be found at the shows, rallies and events around the country.
We ARE RoadRUNNERs.
Our top executives regularly ride, write, and interact face to face with other motorcyclists at major rallies, on group rides, and on tours. This allows us to provide content other RoadRUNNERs want to learn about.
Circulation and Demographicstotal readership: 205,106 Paid copies: 75,965 subscription Price: $29.95 cover Price: $7.95frequency: 6x/year Distributed: Nationwide/ International
Your Direct Target MarketReader Profile:
Household income: $109,697College educated: 79.8%Median age: 51.8Male/Female: 92.7% / 7.3%Number of homes owned: 1.7
Spent on motorcycling per year: $6,224Miles ridden past 12 months: 8,944Number of motorcycles owned: 2.4Ride motorcycle year round: 51%
Use RoadRUNNER to research and plan: 78.6%Save every issue for future reference: 74.3%Time spent reading each issue: 3.3 hoursReaders per issue: 2.7
RoadRUNNER magazine is available in more than 7,600 retail locations nationwide.
Editorial Outline
RoadRUNNER Motorcycle Touring & Travel magazine and digital issue: 6x per year
Each issue features stunning photography of destinations, tour facts, RoadRUNNER’s exclusive tankbag maps and GPS files.
• 4-6 U.S. regional tours • 2+ international tours • 2-3 motorcycle road tests• camping story in each issue • product and accessory reviews• safe riding tips• maintenance and service tips
Buyers’ Guide Jan/feb ’13: motorcycle trailersMar/apr ’13: POV camerasMay/Jun ’13: camping products Jul/aug ’13: camping productssep/oct ’13: add on seats
Comprehensive Buyers’ Guides in most issues featuring prod-uct categories to help readers with their purchasing decisions.
Holiday Gift Guide nov/Dec ’12 issue
This specially formatted gift guide is a compilation of useful gift ideas for the upcoming holiday season. It’s a great way to place your products and services in front of and on the wish lists of our readers.
may/june ‘12 5www.roadrunner.traveL 4
Ro
adR
UN
NE
R
June '12
RIDING IMPRESSIONS:
2013 Victory Judge
2012 BMW g 650 gS Sertao
SturgiS road-trip
Park city, ut to rapid city, Sd
rocky MountainS
BMW F 650 GS Project: Assessments and Upgrades
Waterton-glacier Byway
www.roadrunner.travel
Free Access!
12 Best Tours Across
U.S. & Canada
see page 3
Hot SpringSarkansas Shamrock tour®
Inside may/june ’12volume 12, number 3
Photography: Brian Nelson and Tom Riles
Motorcycle: 2012 Harley-Davidson Road Glide Custom
18 California Digging Up History in
San Diego County 34 Shamrock Tour®:
Four One-Day Loops Hot Springs, Arkansas as Base The Valley of Vapors
50 Michigan Riding ’round the Mitten
64 Park City, Utah to Rapid City, South Dakota
Sturgis or Bust!
106 Reader Ride: Tennessee Dual Sport Waltz
international destinations
80 World Travelers: Mongolia Among Genghis Khan’s Heirs
92 Waterton-Glacier International Peace Park Loop
Riding the Crown of the Continent
Riding Impressions26 2013 Victory Judge Here Come de Judge!
58 2012 BMW G 650 GS Sertão A New Adventure Bike Joins
the Fray!
Events90 RoadRUNNER 2012
Touring Weekend
Chronicles30 MotoMojo Motorcycle Malfunctions: What
to Do When Your Bike Quits or Won’t Start
56 Road Rash: Big Boy Bikes A Humorous Look: When Things
Are Less Than Perfect
74 Project Bike Part II: Mechanical Assessment
and Basic Touring Equipment Upgrades
100 Interview: Helge Pedersen 30 Years of Adventures on Two
Wheels
Editorial3 Letter from the Publisher
8 Scene
44 Buyers’ Guide: GPS for Motorcycles
112 Product Reviews
Extras 6 Reader Response
122 MotoViews
123 Subscription Cards
124 Tankbag Maps
34
58
92
80
18
64
Toursnational destinations
©20
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Tour
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our®
: Fr
isco
, CO
(App
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mile
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ly/A
ugus
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Alma
Avon
BasaltBlue River
Breckenridge
Dillon
Empire
Fairplay
Fraser
Frisco
Georgetown
Granby
Grand Lake
Hayden
Hot Sulphur Springs
MinturnNew Castle
Oak Creek
Red Cliff
Silver PlumeSilverthorne
Snowmass Village
Yampa
Aspen
Carbondale
Glenwood Springs
Leadville
Denver
Kremmling
Gypsum EagleVail
Carterville
Independence Balltown
Climax
Wheeler
Antero
Bond
Toponas
SidneySpicer
Heeney
Rocky MountainNational Park
Junction
Junction
91
6
36
34
72
82
24
14
40
9
9
9
40
40
24 2424
9
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40
72
34
6
135
119
133
131
285
125
134
131
285
285
70 70
7070
70
C O L O R A D O
Route Direction
US RoadsRoundtrip
State Roads Interstate
Base
Approx. 20 mi
Avon
Blue River
Crested Butte
Dillon
Empire
Fairplay
Fraser
Frisco
Georgetown
Granby
Grand Lake
Hayden
Hot Sulphur Springs
Minturn
New Castle
Red Cliff
Silver PlumeSilverthorne
Snowmass Village
Winter Park
Yampa
Aspen
Buena Vista
Carbondale
Glenwood Springs
Leadville
Denver
Kremmling
EagleVail
Carterville
IndependenceBalltown
Climax
Wheeler
Antero Junction
Bond
Toponas
SidneySpicer
Junction
Rocky MountainNational Park
Heeney
Lake Granby
Williams ForkReservoir
91
6
36
34
72
82
24
14
40
9
9
9
40
40
24 2424
9
82
40
72
34
6
135
119
133
131
125
134
131
285
285
70 70
7070
70
C O L O R A D O
Approx. 20 mi
Route Direction
US RoadsRoundtrip
State Roads Interstate
Base
Approx. 20 mi
Tour
2Sh
amro
ck T
our®
: Fr
isco
, CO
(App
rox.
166
mile
s) Ju
ly/A
ugus
t '11
GPS files available for download in each digital issue purchased or included in your subscription. Login at www.roadrunner.travel.
GPS files available for download in each digital issue purchased or included in your subscription. Login at www.roadrunner.travel.
Your LogoHere
(2in x 1in)
Sponsored by:
Sponsored by:
Your LogoHere
(2in x 1in)
Tell us about your new products and services: email to [email protected]
www.roadrunner.travel
100
HolidayGift Guide
november/december ‘11 101
The Schuberth C3 (and C3W for women) offers the ulti-
mate in comfort, protection, and optional integrated SRC
communication system. It is the world’s lightest, quietest,
most aerodynamic flip up helmet with a built in sun vi-
sor and superb ventilation. The experts at Bob’s BMW
will properly fit you in person or online. Ask about the
optional SRC-System (ScalaG4) to connect via Bluetooth®
to GPS, cell phone, MP3, up to 2 other riders plus FM
radio. C3/C3W Helmet: $699.00, SRC-System: $399.00
Bob’s BMW - Schuberth C3 Helmet
with Communication System
www.bobsbmw.com/schuberth (301) 497-8949
Think paper maps are a thing of the past? Butler Motorcycle
Maps has taken everything you love about old school pa-
per navigation and combined it with a touch of technology.
These waterproof/tear resis-tant maps highlight every
great segment of road. They also use QR technology to
link riders to everything they need along the way
including restaurants, ho-tels and motorcycle shops.
Maps sell for $14.95, re-gional sets and packages from $75.00 - $95.00.
Butler Mapswww.butlermaps.com (877) 379-6053
Clearwater pioneered dimmable LED motor-cycle lights for the pur-pose of producing large amounts of light with very little power. This light produces nearly 180 watts of halogen
light with only 36 watts of input power (approximately 2700
lumens per Krista). Using Patent Pending technology, these
lights may be adjusted from 15-85% of power on low beam,
and 100% power on high beam. Choice of black or colored
bezels. Kristas have a life span of approximately 50,000 hours.
Clearwater Lights
www.clearwaterlights.com
Join Compass Expeditions on one of our award winning
rides in South America, Australia or our epic Road of Bones
Expedition. Compass Expeditions offers rides from 9 days
to 125 days all on the latest BMWs when joining a Compass
Expeditions ride you know you are getting a great value
for your money. Compass Expeditions is the world’s only
motorcycle tour company to be recognized by National
Geographic as having one of the “Top 50 tours of a lifetime”.
Compass Expeditionswww.compasexpeditions.com
When traveling on your motorcycle, why leave your
bicycle and/or golf clubs at home? 2x2 Cycles believes
you should take them with you! Engineered and built
in the USA, our racks are designed to take care of your
gear and ride correctly on your motorcycle. Call us
today or visit our Website for more information.
Building Solutions for a 2 Wheeled Lifestylewww.2x2cycles.com (919) 590-0707
Now BMW GS riders don’t have to choose between style
and function: The 2-piece AeroFlow R 1200 GS “Sport Fair-
ing” offers both. Though half the size of the original R 1200
GS Touring Fairings, the Sport version provides drivers
with excellent helmet and upper body pro-tection. The smaller design is perfect for 3-season and off-road riding. Lightweight aluminum sup-port brackets hold the screen securely, preventing windscreen flutter and turbu-lence. Give the gift of great riding protec-tion and comfort.
AeroFlow Screenswww.aeroflowscreens.com (888) 237-6777
Originally known as cord-on-blue, this item was used
to hang extension cords until Barb realized it’s ideal for
hanging helmets, too! The back rim of your helmet fits
perfectly between the Helmet Hitch’s semi-circular lip
and the wall. It’s the only hanger we’ve found that holds a
helmet FLUSH against the wall without flopping around.
Available in Black or Blue at $9.95; they make great stock-
ing stuffers or can be used to tidy up your garage. Order
the blue color now for the closeout price of $4.99!
The Helmet Hitchwww.alaskaleatheronline.com (877) 862-2324
Looking for the perfect holiday gift for your favorite motor-
cycle enthusiast? Want to commemorate that special trip with
something unique and custom? SHOW PRIDE IN YOUR
RIDE with AutumnRiders casual apparel embroidered with your motorcycle or car. Match the paint color and add text if you like. Choose from hats, shirts, jackets, patches and more. Visit www.Autumn-Riders.com to place your order today! Order by December 6, 2011, to ensure holi-day delivery. Prices start at just $29.95.
AutumnRiders - Apparel to match your motorcyclewww.AutumnRiders.com(866) 644-0280
Summary of Advertising Opportunities:
• RoadRUNNER magazine • Holiday Gift Guide• Tankbag Maps
• Website, www.roadrunner.travel• Digital Issue• Monthly eNewsletter• Blogs
• Books and DVDs
• Annual Touring Weekend• Annual Shows and Events • Partnerships
Ask us for a detailed plan of marketing opportunities available for reaching the RoadRUNNER audience.
live trim bleed
cover 2, 3, 4 7.28“ x 9.45“ 8.25“ x 10.81“ 8.49“ x 11.05“
spread 15.55“ x 9.45“ 16.50“ x 10.81“ 16.74“ x 11.05“
full Page 7.28“ x 9.45“ 8.25“ x 10.81“ 8.49“ x 11.05“
2/3 Page H 7.28“ x 6.26“
2/3 Page V 4.76“ x 9.45“
1/2 Page 7.28“ x 4.59“
1/3 Page H 7.28“ x 3.07“
1/3 Page V 2.24“ x 9.45“
1/4 Page 3.50“ x 4.59“
1/6 Page H 4.76“ x 2.16“
1/6 Page V 2.24“ x 4.59“
1/9 Page 2.24“ x 2.97“
2013 Print Dates and Deadlines
Print SpecificationsFile TransferAll ad material/banner ads must be sent to [email protected]
Web Specifications Skyscraper .......................................160px by 600pxFile size .............................................200 KB max File format .......................................PNG, JPG, GIF, BMP, Flash, URL click throughs
eNewsletter Specifications (27,934 opt-in subscribers; list not available for renting)
Banner .............................................550px wide by 104px high (horizontal)File size .............................................350KB max (100KB is the ideal size) File format .......................................PNG, JPG, GIF, URL click throughs (for best results, optimize image for web)Product of the Month .................125 Words; 1 photo or 1 logo (100KB)
Jan/feb March/april May/June July/aug sep/oct nov/Dec
space reservation 6-Nov-12 11-Jan-13 5-Mar-13 30-Apr-13 2-Jul-13 3-Sep-13
Material Due 13-Nov-12 16-Jan-13 12-Mar-13 7-May-13 9-Jul-13 10-Sep-13
on-sale Date 26-Dec-12 26-Feb-13 23-Apr-13 18-Jun-13 20-Aug-13 22-Oct-13
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After a one-year hiatus, Honda’s flagship Gold Wing® luxury touring model has been updated for 2012 with a number of changes,
including styling, increased luggage capacity, bet-ter wind and weather protection, revised suspen-sion settings, and newer electronics. Such extras as advanced GPS navigation, linked braking with ABS, and the only airbag available on the market make the Gold Wing one of the most refined tour-ing machines in motorcycling history.
At Honda’s press launch we had the opportunity to ride new Gold Wings for about 750 miles in three days. Our route followed the lovely, sinuous and scenic Blue Ridge Parkway, starting in Lorton, VA, and ending in Knoxville, TN. We encountered all kinds of conditions, including near-freezing tem-peratures, heavy rain, fog and warm sunshine. We got to experience firsthand the new features and many creature comforts that the new Gold Wing offers.
Powertrain and PerformanceRevisions for 2012 are mostly to styling and ergo-nomics, and the 1832cc, horizontally opposed, six-cylinder engine is unchanged. It’s still one of the most refined motorcycle engines on the market; smooth and powerful, with plenty of acceleration even when toting a passenger and luggage. The large 6.6-gallon fuel tank houses the PGM-FI fuel pump and provides excellent long-distance cruis-ing range.
A 5-speed manual gearbox continues to be the only choice for gear selection. The clutch and transmis-sion work flawlessly, and reverse makes it easy to back out of a parking space uphill, even with a passenger and luggage. But we were expecting a little more: Six-speed transmissions have become standard throughout the industry, and Honda al-ready offers automatic and semi-automatic trans-missions on the DN-01 and VFR1200 models. It would be nice to see a six-speed manual and some
Touring’s Flagship is UpdatedText: Christa NeuhauserPhotography: Kevin Wing
2012 Honda Gold Wing® GL1800
Large, dual front disc brakes provide strong, sure stopping power.
The lower tail, brake and turn signals have been changed, making it easy to spot a new Wing.
Electronic goodies and switches abound, including cruise control, ABS and more.
Riding impRessions
www.RoadRunneR.tRavel 26
Vintage Touring in the Southern Appalachians
Thunder Roads
TestimonialsADVERTISERS:
“RoadRUNNER Motorcycle Touring & Travel is an important part of our motorcycle in-surance advertising plan. The high qual-ity of content, photos and maps helps us get in front of this very valuable rider segment.” – John anderson, allstate Insurance
“RoadRUNNER delivers us the experi-enced touring, sport-touring and other high-mileage riders. Gerbing’s Heated Clothing is very well-served by its part-nership with RoadRUNNER.” – fernando belair, Director of sales and Marketing, Gerbing’s Heated clothing
“RoadRUNNER has been a major success for the Swain County/Bryson City (NC) in targeting an important niche audience. We’ve seen such good results from our print and online ads that businesses with-in the community have started advertis-ing in RoadRUNNER on their own. ”– lindsay laclair Hensley, Kelso advertising, asheville, nc
“Our business is dedicated to serving the motorcycle-touring market. RoadRUNNER is the perfect publication for reaching this segment.” – Paul Guillien, General Manager, touratech-usa
READERS:
“I pulled RoadRUNNER out of the protec-tive sleeve I thought, “Hmm, seems thick-er.” As I read each article, I thought every one was one of the best I have read, and to have them all together in one issue was amazing. I have come to expect a much higher level of writing and photography from you, but this issue just blew me away. Don’t change a thing! Your maga-zine has struck a balance that no other has. Only one question: What will you do to match this issue?” - rick Webb | augusta, Me
“I have been a subscriber to this wonder-ful magazine for almost 10 years now. I bought the Fall 2002 issue and have looked forward to each new issue’s arrival ever since. RoadRUNNER is quite possibly the greatest motorcycle magazine for the common rider there is.” - chad Davis | Gray, Ga
“Thank you for the great, accurate, and complete clothing article a few months back. It really helped me in purchasing my riding jacket. It’s excellent for nine to 10 months a year. I live in Northern California and have been riding for more than 16 years now and am still learning. I also like your safety articles. We can never know too much about safety.”- Jim schlachter | Vacaville, ca
For advertising inquiries contact: [email protected]
RoadRUNNER Motorcycle Touring & Travel1400-C Old Mill Circle | Winston-Salem, NC 27103
Let us assist you with exceeding your business goals.