2013 media guide - practical pain management...2013 media guide practical pain management...

2013 Media Guide

PRACTICAL PAIN MANAGEMENT

Advertising OfficeOffice: 919-467-3653Fax: 973-707-5279Email: [email protected]

A Vertical Health, LLC. publication PracticalPainManagement.com

2 Vertical Health, LLC. • 7 North Willow Street, Montclair, NJ 07042 • Sales 919-467-3653 • Fax 973-707-5279 • www.PracticalPainManagement.com

PRACTICAL PAIN MANAGEMENT Contents

You may scroll through the entire media kit or choose the hand tool and click on the item in the contents list below.

Publisher’s Letter 3-4

2013 Editorial Calendar 5

Readership Survey Results 6-7

Circulation & Demographics 8

Circulation Fact Sheet 9

2013 Bonus Distribution 10

2013 Advertising Rates & Production Specifications 11-12

2013 Special Project Rates 13-14



Dear Friends and Supporters:

At this time of the year, you are constantly challenged to make recommendations that best meet your client’s strategic goals for 2013.

Your recommendations will, in part, be based on research results comparing different properties. In the hybrid circula-tion pain market, the typical “syndicated” research does not apply because these hybrid markets are difficult to fairly measure “apples to apples.” However, this does not stop each publication from making the effort to communicate their value and readership—in some cases the results, upon further examination, are not what they seem.

As the publisher of Practical Pain Management (PPM) we’re taking a transparently honest and factual approach in response to some market research that was circulated around readership of pain publications in the pain market. In short, a survey conducted by a 3rd party and funded by a competitor did not:

• Measureatrulyreflectiveaudienceinthatitonlymeasuredpainspecialists(only≈8%oftheaveragepainpubli-cation’s audience)

• Measureatrulyrandomsampleofthemeasuredspecialtyaseachpublicationinthemarketwasnotaskedtoprovide a sample of their audience of pain specialists

We recognize that measuring hybrid circulations is an imperfect science and do not want to suggest any intentional misinformation or influence of the results. But, we did feel there was a way to more objectively measure readership across a broader swath of relevant specialties while also using a credible and trusted third party to ensure no bias of the survey methodology or results. Hence, we commissioned Postgraduate Institute for Medicine to conduct a readership survey—a study that is independent, insightful, and accurate. Moreover, rather than just polling one specialty, this survey covered the top five (5) most relevant specialties (primary care, orthopedics, rheumatology, neurology and pain medicine) for the pain publication market.

The results of the research are in, and the facts they present include:

• PracticalPainManagementis,byfar,themostpreferredpublicationofphysiciansbasedontheirpreferencetoreceive PPM over all other publications if they could only choose to receive one publication (as compared to other pain publications)

• PracticalPainManagementis,byfar,thepainpublicationthatphysicianssaveandrefertomost(ascomparedto other pain publications)

• WithPrimaryCarephysicians(~50%ofreadershipofmostpainpublications)PracticalPainManagementis#1in readers who read 4 out of every 4 issues received

• PracticalPainManagementis#2inoverallreadingfrequency

*Readership survey conducted by Postgraduate Institute for Medicine – July 2012.

You can read a more detailed summary of the research results at www.practicalpainmanagement.com under 2012 Readership Survey at the bottom of the home page.

Thus, in 2013, if you want to reach 50,000+ pain-focused physicians, we hope you will look at all of the information available to you and then decide for yourself as to which publication meets the needs of its readers, has the strongest overall readership in the market, and provides the best value for your clients.



2012 has been a strong year for PPM. We successfully expanded the publication from 9 to 11 issues, increased our subscription base, and expandedouronlineactivities.Weexpect2013tobeanequallysuccessfulyear,withhighlightsthatinclude:

• Continuedexpansionofkeyopinionleader–authoredarticles• Maintainingpublicationof11issuesannually• LaunchofiPhoneapps,andlaunchofadigitalversionofourprintjournal• Expansionofourpatientandprofessionalcontentonline• LaunchofamonthlyeNewslettertoprimarycarephysicianswhotreatpainconditions• Developmentofmultiplepocketguides,andothermarketingtools

As we all look to provide the best products and services for our shared clients, I would welcome the chance to discuss your specific strate-gic needs and how we can work together toward our shared goal of serving the needs of our clients.

Please drop me a line at any time (my contact information is below).

Until then, I wish you a successful end to 2012 and an even more successful 2013!

SeanCunningham

Senior Vice PresidentAdvertisingandCommercialOperations

Vertical Health [email protected]


PRACTICAL PAIN MANAGEMENT PPM 2013 Editorial Calendar

Month Lead 1 Lead 2 Meeting Highlights

Jan/Feb Alternative and Complimentary Treatments for Pain, and the NIH’s New Initiative

Management of Osteoarthritis of the Hip: Educational Review of ACR Guidelines

ACR Meeting Highlights

March Pumps and Stimulators: Indications, Options, and Outcomes (intrathecal infusions, spinal cord stimulators, etc)

Gout: Educational Review of ACR Guidelines

April Drug Monitoring: Which Tests to Use in Your Practice and When (urine, blood, mucosal swabs)

Pelvic Pain: Under Reported and Under Treated—A Practical Guide for Clinicians

May Educational Review — TBD Juvenile Idiopathic Arthritis: Educational Review of ACR Guidelines

AAPM Meeting Highlights

June Peripheral Neuropathy: Topical Treatments—Patches and Creams

Episodic Migraine Prevention in Adults—Pharmacologic Treatments: Educational Review of AAN Guidelines

APS Meeting Highlights

July Educational Review—TBD Low Back Pain: From Radiculopathy to Ankylosing Spondylitis

August Chronic Pain and Depression: Sorting Out the Conundrum

Fibromyalgia: Update on Treatment Modalities

September Review of Non-diabetic Neuropathic Pain: Diagnosis and Treatment (MS, PHN, spinal cord injury, etc)

Rheumatoid Arthritis: Disease-modifying Agents and Biologics—What Clinicians Need to Know: Educational Review of ACR Guidelines

October Myofascial Pain—New and Emerging Therapies (trigger points, lithotripsy, dry needling, acupuncture, etc)

Management of Acute Pain in Perioperative Environment: Educational Review of ASA Guidelines

PAINWeek Meeting Highlights

November Rewiring the Brain: Can Central Sensitization be Reversed?

Overcoming the Challenges of Pain Management in the Elderly

AAPM Meeting Highlights

December Treating Pain in the Patient With Diabetes

Opioid-induced Complications: Osteoporosis



Survey ResultsAugust 2012

Data Collection MethodologyUsing an email list of physicians supplied by Practical Pain Management that contained both subscribers to that publication and non-subscribers, an initial random sample of 350 names from each of the specialties included in the survey (Primary Care, Orthopedics, Rheumatology, Neurology and Pain Medicine) was drawn. An email invitation to participate in an online survey was sent, which included the offer of an incentive in the form of a $10 Starbucks card. One reminder was sent to each non-responding participant 1 week after the initial invitation. Based upon responses to the survey invitation, subsequent random samples were drawn from the various specialty populations on the list and invited to participate.

The desired response total per specialty was set at a minion of 40 and not weighted to account for the differences in number of clinicians in each specialty. he survey was open for approximately 3 weeks and

was closed when at least 40 complete responses were received for all 5 specialties.

The sponsorship of this survey by Practical Pain Management was not revealed to invited participants.

Analytical Methods The data were compiled into a proprietary database. For most ques-tions, data are reported for both the overall survey population and by provider specialty type. Where appropriate, responses were evaluated for statistical significance (using Pearson’s chi-square test) to con-sider differences between specialties.

Demographics Please note: Due to editorial rounding conventions, percentages shown may not equal exactly 100 percent.

Highlights from the study

Overall readership: What is your primary area of specialty?

Primary Care

Orthopedics

Rheumatology

Neurology

Pain MedicinePain MAnagement Specialist

19.5%21.5%

19.0% 19.5%

20.5%

Primary Care Physicians: Read 4 out of every 4 issues

Practical Pain Management

Pain Medicine

Pain Medicine News

The Journal of Pain

MDNG Pain Management

The Journal of Pain andSymptom Management

5.0%

2.5%

2.5%

5.0%

2.5%

7.5%



Survey ResultsAugust 2012

Readership Survey Graphs to follow Intro copy:

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

Pain Management

Pain Medicine

Pain Medicine

News

Pratical Pain Management

The Journal of Pain

The Journal of Symptom

and Pain Management

Of the publications that you receive, which do

Of the publications that you receive,which do you save and refer to most often?

16.0%17.6%

18.7%

33.2%

7.5% 7.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Pain Management

Pain Medicine

Pain Medicine

News

Pratical Pain Management

The Journal of Pain

The Journal of Symptom

and Pain Management

If you could ONLY receive one pain publication, which would it be?

If you could ONLY receive one pain publication, which would it be?



Circulation & Demographics#21 Effective 9/01/12 for 2013 calendar year

Select DatabaseWe have 50,000 medical practitioners who have indicated that pain management is high on their agenda, and who, based on our analysis, are most likely to read our publication. During 2008, we increased our circulation to the present number by incorporating the names of doctors supplied by pharmaceutical companies from their customer lists, by exhibiting at major pain meetings where sign-up opportunities are available, and through subscriber requests. By diligently pursuing subscription renewals and refreshing addresses through list firms, we have maintained our Periodical Publishing Permit in compliance and can report that over 57% of our recipients are current requesters. A Periodical Publishing Permit assures faster delivery, your assurance that the mailing is accurate, and separation from Standard Mail that is available without circulation monitoring.

Selection/Qualification ProcessPractical Pain Management initially built its circulation by employing the services of Integrated Business Service, Inc. a renowned medical and research firm that owns Medbase200®, a master file of more than 200 medical, dental and healthcare databases and which also serve as the source for list brokers. We also continue to receive additional qualified doctors thru “passed on magazine” subscription requests, subscription cards, pain organization members, pharmaceutical company lists, and subscription marketing efforts.

Degree BreakdownMedical Doctors

MDs 44,789DOs 2,164DDS/DMDs 261DPMs 85Total Medical Doctors 47,299 94.2%

Academia/Science (PhD, MEd, MS) 313 0.6%

Other (PharmD, RPH, PA-C, RN, CRNA) 2,575 5.1%

Total 50,187 100.0%

Demographics by Region*

New England 2,466(ME, NH, VT, MA, RI, CT)

Middle Atlantic 8,461(NY, NJ, PA)

East No. Central 8,858(OH, IN, IL, MI, WI)

West No. Central 3,578(MN, IA, MO, ND, SD,NE, KS)

South Atlantic 9,153(DE, MD, DC, VA, WV, NC, SC, GA, FL)

East So. Central 3,948(KY, TN, AL, MS)

West So. Central 4,626(AR, LA, OK, TX)

Mountain 2,618(MT, ID, WY, CO, NM, AZ, UT, NV)

Pacific 6,502(AK, WA, OR, CA, HI)

US Territories 26(PR) and APO/FPO

Projected 2013 Circulation by Specialty* (in descending order)

CARDIOLOGY 244 0.50%

EMERGENCY MEDICINE 351 0.70%

HEMATOLOGY/ONCOLOGY 353 0.70%

NEUROLOGY/NEUROSURGERY 3,751 7.50%

ORTHOPEDICS 4,456 8.90%

PAIN MEDICINE / PAIN MANAGEMENT

7,099 14.10%

PEDIATRICS 530 1.10%

PHYSICAL MEDICINE & REHAB 2,326 4.60%

PRIMARY CARE 24,709 49.20%

PSYCHIATRY 700 1.40%

RADIOLOGY 417 0.80%

RHEUMATOLOGY 1,425 2.80%

GENERAL SURGERY 573 1.10%

DENTISTRY 209 0.40%

Other 3,044 6.10%

Total active qualified subscribers:

50,187


PRACTICAL PAIN MANAGEMENT Circulation Fact Sheet

PeRIODICALS MAIL SeRvICe

Periodicals Mail Service is the publication service of the United States Postal Service (USPS) and the most economical service for subscribers

in the United States, but not all publications can meet the stringent requirements and postal audits needed to qualify for the reduced rates.

• PPM was qualified by the USPS for a periodical license in November 2002 under the Requester Publication Category

by meeting—and subsequently maintaining current—the following key periodical requirements:

• The publication’s circulation records are kept and are available for USPS examination. Subscriber cards

and other digital subscriber records (web subscribers and direct subscriber new/renewal calls) are kept in

the Pennsylvania office.

• The publication must have a legitimate list of persons who have requested the publication, or a member

of a requesting organization that has adopted a formal resolution that each member receive a copy, and

50% or more of the copies must be distributed to persons who have made such requests. PPM currently

has a 57% requester percentage for those who have signed up within the past 3 years.

• Subscription requests that are more than 3 years old cannot be considered valid requests. PPM flags

subscriber records in advance of expiration and submits expired requesters with phone numbers to a

marketing fim to secure renewals.

• Expiring subscriptions for which we don’t have phone numbers are submitted to a list firm to refresh the

address information.

• PPM uses the USPS’ Automated Address Correction Service (ACS) for automated address corrections and

undeliverables.

• PPM also participates in a co-palletization program at our printer for more efficient, economical, and quicker

distribution to US postal sites around the country.

PPM SuBSCRIBeR LIST MAINTeNANCe

1. ACS records are downloaded from a secure USPS Internet site and a database program then uses the files to

automatically correct addresses in the PPM database and remove “nixies” that are undeliverable.

2. Subscription cards, faxes, and website subscriptions are sorted into renewals and new additions. New additions

are vetted against the database to prevent duplicate subscriptions. Questionable subscriptions are confirmed using

Internet doctor search sites before adding to the database.

3. Interactive dupe checking is then performed on the database using last name, a few digits of the address, city, and

state. Suspected duplicates are displayed to allow database tagging of the ones to keep before purging the dupes.

BPA AuDIT

• Audited by BPA to verify subscriptions

• Ask about BPA audit information sheet


PRACTICAL PAIN MANAGEMENT 2013 Bonus Distribution

2013 MeeTINGS:

AMeRICAN ACADeMy OF PAIN MeDICINe

April 11-14, 2013

Ft Lauderdale, FL

Bonus Distribution: April Issue

AMeRICAN PAIN SOCIeTy

May 8-11, 2013

New Orleans, LA

Bonus Distribution: May Issue

PAIN Week 2013

September 4-7, 2013

Las Vegas, NV

Bonus Distribution: August Issue

AMeRICAN ACADeMy OF PAIN MANAGeMeNT

September 26-29, 2013

Orlando, FL

Bonus Distribution: September Issue



Ad Rates. Earned rates are based on frequency of advertising insertions from individual corporations and their subsidiaries. For insertion of two or more pages, each page receives one insertion credit.

Special Projects. Consult special projects rate card for available rates.

Cancellations. Cancellations or changes in orders may not be made by the advertiser or agency after the published closing date.

Terms. All charges for space are due 30 days from invoice date (same as actual date of issue) for recognized companies that have established credit. Any charges for typesetting, art, ad creation, reprints, etc, are to be prepaid. Rate Adjustment. The rate for contracted ads during a contract year will be adjusted to reflect the actual numbers of ads run.

Agency Commission. A commission of 15% of gross billing will be paid to recognized agencies for space, color, and position for invoices paid within the terms stated.

Circulation. Practical Pain Management is a controlled circulation publication mailed to 50,000 medical practitioners routinely involved in the diagnosis, treatment, or management of pain (please see demographics).

Publisher’s Approval. Ads are accepted upon the representation that the advertiser and agency have the right to publish the contents thereof. In consideration of publication, the advertiser and agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication. The publisher reserves the right to reject or cancel any ad, insertion order, space reservation, or position commitment at any time without cause. The publisher reserves the right to insert the word “Advertisement” above or below copy that is not easily recognized as advertising.

2013 Advertising Rates &Production Specifications

#21 Effective 9/01/12 for 2013 calendar year

Vertical Health, LLC. • 7 North Willow Street, Montclair, NJ 07042 • Sales 919-467-3653 • Fax 973-707-5279 • www.ppmjournal.com

Contact Sean Cunningham, Advertising, 919-467-3653, fax 973-707-5279, [email protected]

2013 STANDARD

1x 3x 6x 12x 24x 36x 48x 60x

Full Page $3,922 3,830 3,779 3,677 3,637 3,580 3,511 3,436

2/3 Page 2,975 2,941 2,918 2,873 2,799 2,742 2,702 2,350

1/2 Island 2,793 2,742 2,702 2,656 2,599 2,548 2,508 2,480

1/2 Page 2,531 2,485 2,474 2,400 2,354 2,326 2,280 2,250

1/3 Page 1,881 1,835 1,801 1,778 1,750 1,710 1,687 1,665

1/4 Page 1,539 1,499 1,482 1,454 1,425 1,402 1,379 1,360

COLORS

2nd Color Matched Color 3 or 4 Color 5 Color 6 Color

770 $1,125 2,325 2,875 4,300

Preferred

Cover 4 Cover 3 Cover 2 TOC

50% of Earned B/W 25% of Earned B/W unless with Cover 4

25% of Earned B/W

25% of Earned B/W

INSeRTS AND OuTSeRTS

1x 3x 6x 12x 24x 36x 48x 60x

2 Page $8,560 8,400 8,285 8,070 7,980 7,840 7,700 7,575

4 Page 17,125 16,680 16,575 16,140 15,950 15,675 15,410 15,150

6 Page 25,690 25,180 24,860 24,200 23,925 23,500 23,125 22,750

8 Page 34,250 33,575 33,100 32,270 31,890 31,330 30,825 30,300

*For outsert please add .19 per separate outsert assembly, per copy

2013 Issues Ad CloseAdvertiser Creative

Material DueIssue Mail Date

JanFeb 1/14 1/18 2/5

March 2/6 2/13 3/5

April 3/11 3/15 4/2

May 4/10 4/17 5/7

June 5/10 5/17 6/5

July 6/11 6/18 7/10

August 7/10 7/17 8/6

September 8/14 8/21 9/11

October 9/13 9/20 10/10

November 10/9 10/16 11/5

December 11/11 11/18 12/10



2013 Advertising Rates &Production Specifications

#21 Effective 9/01/12 for 2013 calendar year

Advertising:

Sean Cunningham

919-467-3653

fax 973-707-5279

[email protected]

Insertion orders:

Danielle Clements

Vertical Health, LLC

7 North Willow St., Suite 7A

Montclair, NJ 07042

Office: 973-783-7009 ext. 317

Fax: 973-707-5279

[email protected]

Maximum Insert Weight: 80 lb Insert Quantity: 54,500 (incl. 4% overage)

Digital Artwork. Preferred file formats accepted are (PC or Mac): QuarkXpress, InDesign, Illustrator, and Photoshop or hi-res PDF (Acrobat 4.0 or higher). For proper trapping of your ad in the computer-to-plate printing process, all image backgrounds must be set to “NONE.” A high quality proof must accompany the material. All images should be saved as CMYK at 300dpi. Graphics format should be tiff or eps. All fonts and screens must be included on disk.

Press-ready Hi-res X1a PDFs. For press-ready, high-res PDFs using the PDF/X1a standard, please verify that fonts and images are embedded, all elements are encoded as CMYK, and all image trapping values are correctly set for either knockout or overprint.

2/3 1/2island

1/2

V1/2 H

V

H

1/4V

H1/3

Display Ad Sizes Width Depth

2 Page spread 15 1/4 ˝ 10 ˝

Full page 7 1/8 ˝ 10 ˝

2/3 page 4 3/4 ˝ 10 ˝

1/2 page island 4 3/4 ˝ 7 1/2˝

1/2 page vertical 3 1/2 ˝ 10 ˝

1/2 page horizontal 7 1/8 ˝ 4 3/4˝

1/3 page vertical 2 3/8 ˝ 10˝

1/3 page square 4 3/4 ˝ 4 3/4˝

1/4 page vertical 3 1/2˝ 4 3/4˝

1/4 page horizontal 4 3/4˝ 3 1/2˝

Material for Bleed Bleed Trim

Full page 8 3/8” x 11 1/8 ˝ 8 1/8” x 10 7/8 ˝

2 page spread 16 1/2” x 11 1/8 ˝ 16 1/4” x 10 7/8 ˝

Half page spread 16 1/2” x 5 1/2˝ 16 1/4” x 5 3/8 ˝

Insert 8 3/8” x 11 1/8 ˝ 8 1/8” x 10 7/8 ˝

Material Transmittal. All advertising material must be received no later than the “Material Due Date” of the issue and submitted as follows:

1. Mail or Delivery Service — Send to: Danielle Clements Vertical Health, LLC 7 North Willow St., Suite 7A, Montclair, NJ 07042 973-783-7009 ext. 317, [email protected]

2. Inserts shipping address: Practical Pain Management c/o Publishers Press 13487 South Preston Highway Lebanon Junction, KY 40150 Contact: Jeff Newton, 1-866-644-3705, [email protected]

3. electronic Submission: For FTP server information to upload ad submissions, please contact Danielle Clements at [email protected]

4. Fax Proofs to 973-707-5279: For all ad submissions by mail or electronically, please fax a laser proof

and include file name and the contact person’s name and phone number.

5. Accounts Receivable to: Janice Thew Vertical Health, LLC 7 North Willow St., Suite 7A, Montclair, NJ 07042 973-783-7009 ext. 303, [email protected]


PRACTICAL PAIN MANAGEMENT #21 Effective 9/01/12 for 2013 calendar year

2013 Special Project Rates

Contact Sean Cunningham, Advertising, 919-467-3653, fax 973-707-5279, [email protected]

Cover Tip/Belly Band supplied by AdvertiserCustom cover-tip rate includes poly wrap and paper label. For printing by PPM (up to 4 colors), add an additional $650 per side.

Poly Wrap 1x 3x 6x 12x 24x 36x 48x 60x

Full Page Cover Tip No $13,750 13,400 13,250 12,850 12,550 12,225 11,975 11,750

Custom Size Cover Tip Yes 15,850 15,470 15,520 14,825 14,455 14,050 13,700 13,355

Belly Band No 14,510 14,165 13,965 13,575 13,235 12,900 12,580 12,270

• Rates include 75% earned B/W rate for cover position.• Full page cover tips must contain the PPM masthead (supplied by PPM art

department) and must allow space for addressing. • Full page cover tip size: 8” x 10 3/4”• Custom size cover tips require a poly wrap bag and paper label per the

USPS. Maximum custom size: 8” x 8 3/8” • Belly Band is tipped to cover and shipped without a poly wrap bag. 18

1/4” x 5 1/2” includes a 1 1/4” glue underlap with 2 folds (flat area = 17” x 5 1/2”)

Outsert supplied by Advertiser*Rates include poly wrap and paper label. Additional USPS ride-along surcharge applies. For printing by PPM (up to 4 colors), add an extra $650 for each PPM standardized page (surface area divided by 88.36 sq in).

1x 3x 6x 12x 24x 36x 48x 60x

2-page Outsert* $ 8,560 8,400 8,285 8,070 7,980 7,840 7,700 7,575

4-page Outsert* 17,125 16,680 16,575 16,140 15,950 15,675 15,410 15,150

6-page Outsert* 25,690 25,180 24,860 24,200 23,925 23,500 23,125 22,750

8-page Outsert* 34,250 33,575 33,100 32,270 31,890 31,330 30,825 30,300

*Add uSPS ride-along surcharge of $0.166 per separate outsert assembly, per copy.

COveR TIPS and BeLLy BANDS

Outserts are subject to a uSPS ride-along surcharge of $0.166 per outsert assembly, per copy (assume circulation of 54,500) in addition to the prices listed. Ride-along weight must not exceed 3.3 ounces. • Folding and tipping of component pieces is allowed but standardized

pages are calculated by the combined surface area of all printed sides

divided by the area of a standard PPM page (88.36 sq in.)• All elements of a multi-piece assembly must be stitched or tipped to each

other.

OuTSeRTS


PRACTICAL PAIN MANAGEMENT #21 Effective 9/01/12 for 2013 calendar year

2013 Special Project Rates

Bound In:1. Full-page card (8 3/8” x 11 1/8” bleed; trims to 8 1/8” x 10 7/8”)2. Postcard 4 1/2” x 6” card with perf tab (8 3/8” wide)Tipped In:3. Full page, no bleed (7 5/8” x 10 5/8”)

4. Postcard 4 1/2” x 6” card with perf tab (7 5/8” total width) or without perf tab (6” total width)

BRC supplied by AdvertiserFor printing by PPM (up to 4 colors), add an additional $650 for each side to following rates.

1x 3x 6x 12x 24x 36x 48x 60x

Bound In

1. Full-page card $8,560 8,400 8,290 8,070 7,980 7,840 7,700 7,560

2. Postcard 8,720 8,550 8,440 8,220 8,130 7,985 7,850 7,720

Tipped In

3. Full-page card 10,215 10,050 9,940 9,725 9,630 9,490 9,360 9,220

4. Postcard 10,380 10,200 10,100 9,875 9,780 9,640 9,500 9,360

For other Special Projects, please request a quote from

Sean Cunningham, 919-467-3653, fax 973-707-5279,

[email protected]

Specifications for ads provided by advertisers:Insert provide at bleed size: 8 3/8 x 11 1/8”

Supplement provide at trim size: 8 1/8” x 10 7/8”

Cover Tip provide at reduced trim size: 8” x 10 3/4”

Safety Allowance for Live Area: 1/2 inch

Inside Stock: 45 lb.

Maximum Insert Paper Weight: 80 lb.

Printed Materials Quantity: 54,500

Mail Insertion Orders to: Danielle ClementsVertical Health, LLC7 North Willow St., Suite 7A, Montclair, NJ 07042Office: 973-783-7009 ext. 317

Ship Artwork to:Danielle ClementsVertical Health, LLC7 North Willow St., Suite 7A, Montclair, NJ 07042Office: 973-783-7009 ext. 317

Ship Inserts directly to:Practical Pain Managementc/o Publishers Press13487 South Preston HighwayLebanon Junction, KY 40150Contact: Jeff Newton, 1-866-644-3705

*Special rate for a full-page card or postcard accompanied by a full-page 4C advertisement in the same issue.

CD-Rom/Product Sample supplied by Advertiser* Rates include poly wrap and paper label.

1x 3x 6x 12x 24x 36x 48x 60x

CD or Product Sample* $22,000 22,612 21,534 22,070 21,950 21,730 21,500 21,260

INSIDe CARD/BuSINeSS RePLy CARD (BRC)

CD-Roms and Product Samples are subject to a uSPS ride-along surcharge of $0.166 per item/per copy (assume circulation of 54,500) in addition to the prices listed. Total weight must not exceed 3.3 ounces and all elements of a multi-piece assembly must be stitched or tipped to each other.

CD-ROMS and PRODuCT SAMPLeS

*Add uSPS ride-along surcharge of $0.166 per CD-Rom or product sample assembly, per copy.

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