2013 it market trends & enabling technologies
DESCRIPTION
We are pleased to deliver the 2013 IT Market Trends and Predictions from industry and financial analysts, including examples of enabling technologies that play a key role in supporting these trends. The attached market trends are summarized by SAP’s five market categories with an additional focus on social. Key highlights for 2013 include: - IT and SW growth is accelerating despite worldwide GDP growth falling in 2013 (IT growth: 3-6%; SW growth: 6.4-6.9%; GDP growth: 2.6-2.9%) - Mobile, Social, Actionable Analytics, Big Data, and Cloud lead the analysts’ top five predictions in the 2013 Market Trends, thus correlating with SAP’s areas of innovation and current offerings. - Applications will begin to feature integration with a focus on strong user experiences and will designed for industries, with the highest spending in healthcare, utilities, oil and gas, and mining - Analytics adoption will be driven by usability, relevance, and speed as “Big Data” meets social - Mobility will move beyond BYOD in the enterprise into areas like M2M and mobile collaboration - As the Cloud market expands, integration, platform, and services will be pivotal - Database & Technology will see “Big Data” evolve into mainstream - Social technologies will proliferate in the enterprise, while networked supply chains become a critical part of B2B collaboration, and emerging markets continue to be a growth engine focusing on key industries and leveraging key innovations such as mobility We have also highlighted the technologies, available from SAP, that enable the success of those companies that are taking advantage of these trends to not only capitalize on the opportunity, but also define the marketplace moving forward. With technology as an enabler, innovation is taking place anywhere, from SMBs to Enterprises and from established markets to emerging markets, and is being driven by anyone, from executive leaders to developers and from consumers to the next generation thinkers. Wherever innovation is happening, SAP technologies represent the fabric that makes innovative ideas a reality. Go to http://spr.ly/TLeadership to learn more about SAP’s perspective on innovation and the technologies that enable it.TRANSCRIPT
2013 IT Market Trends and Enabling Technologies
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database &
Technology
Social
2
GDP
Growth IMF2 IHS1
IT Market
Growth Forrester4
SW
Growth Forrester4 IDC5
Gartner3
5.4%
2.9% 2.6%
IDC5
6%
Gartner3
4.2%
6.4%* 6.5%
GDP growth falls from 2012 while IT and software growth accelerate
IT Spend
Note: All growth rates in constant currency
* Different methodologies used by IDC and Gartner to determine software growth
Sources: 1IHS – “Top 10 Economic Predictions for 2013” – Dec 2012; 2IMF – “World Economic Outlook Database” – Oct 2012; 3Gartner – “Market Data Book 4Q 2012 Update” – Dec 2012; 4Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013; 5IDC – “Black book Q3 2012” – Nov 2012
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
3
Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5
IDC1 Mobile
proliferation
New
generation
of industry
solutions
M&A in
cloud SaaS
Social
network
sprawl
Rapid growth in
discovery and
predictive
analytics
Gartner2 Internet of
things
“Big Data”
meets
social
Actionable
analytics
Mainstream
in-memory
computing
Mobile apps
and HTML5
Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck –
“Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and
2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012
SAP’s innovation areas are aligned with 2013 market trends
Analyst Summary
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
4
Source Trend #1 Trend #2 Trend #3 Trend #4 Trend #5
Saugatuck3 Mobility will
dominate
Velocity of
business
Integrated,
vertically-
optimized
cloud solutions
Analytics
in cloud
offerings
Evolution
of IT
organization
Forrester4 iPads in
enterprise
Cloud and
smart
computing
Emerging
markets
Demand
for
consulting
services
-
Deloitte5 Mobile only
(and
beyond)
Social
reengineerin
g and
beyond
Design as
discipline
Reinventin
g ERP
engine
Finding the
face of your
data
Sources: 1IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044 – Nov 2012; 2Gartner – “Top 10 Strategic Technology Trends for 2013” – Oct 2012; 3Saugatuck –
“Looking Back and Forth: Ten Emergent Trends and Planning Positions for the 2013 Boundary – Free Enterprise” – Dec 2012; 4 Forrester Research Inc– “Global Tech market Outlook 2013 and
2014” – Jan 2013; 5Deloitte – “Technology trends 2013” – Dec 2012; 6UBS – “Global I/O: Technology” – Nov 2012
SAP’s innovation areas are aligned with 2013 market trends
Analyst Summary
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Nov 2012; 2Gartner – “Predicts 2013: PPM leaders must embrace constant innovation and change” – Nov 2012; 3Gartner –
“Predicts 2013: Application Integration” – Nov 2012; 4Ovum – “2013 Trends to Watch: Business Process Management” – Oct 2012; 5Ovum – “2013 Trends to Watch: Sustainability technology” –
Oct 2012; 6IDC – “Insights Predictions 2013: Cross Industry Overview” – Dec 2012
5
Enterprises will spend $65 billion on
industry-specific solutions in 20131
58% of new investments in 2013 will
involve direct participation by LoB
executives1
Enterprise gamification will eclipse
consumer gamification in 2013 and
gamification market will grow 10x over
next four years2
Application integration spend will
increase by 33% from 2013 to 20163
SAP offers enterprise applications across
25 industries
In addition to the our industry portfolio,
SAP currently offers applications for 11
lines of business and continues to grow
this portfolio
SAP recently launched a gamification
platform in our SAP Community Network
Through SAP’s support of business
networks, our own Ariba solution, and
on-demand software options, our
customers can take advantage of a wide
variety of integration and collaboration
models
Industry focus, integration, and user experience redefine the application market
Applications
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
Sources: 1Gartner – “High- Tech Tuesday Webinar: BI and Analytics Market Trends: 2020 Vision” – Dec 2012; 2Forrester Research Inc – “Global Tech market Outlook 2013-2014” – Jan 2013”; 3Gartner – “The SMB market in 2013 Drivers, Trends & Predictions” – Nov 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc #: 238044– Nov 2012; 5Ovum – “2013 Trends to
Watch: BI and Analytics” – Nov 2012
6
Data discovery market will grow 28% to
reach $1 billion in 20131
40% of BI purchasing will be led by LoBs
by 20141
54% of users will be actively using,
planning, or piloting mobile BI in 2013
(20% in 2012)1
Analytics and smart process apps will
grow by 17% in 20132
BI/analytics cloud adoption in SMB will
grow 20% YoY3
SAP offers a variety of data discovery
and visualization tools, from single-user
desktop tools to enterprise platforms
SAP’s self-service BI tools, available
online and through technology resellers
around the globe, make it easy for LoBs
to get started quickly with BI
SAP Mobile BI delivers real-time visibility
into big data with a secure, immersive
mobile experience
SAP enables companies to deliver
better, faster business insight with in-
memory predictive modeling, available
on premise or in the cloud
Usability, relevance, and speed will drive adoption of analytics
Analytics
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
Sources: 1Gartner – “Top Technology Predictions for 2013 and Beyond” – Nov 2012; 2Gartner – “The SMB market: trends, drivers and predictions for 2013” – Nov 2012; 3IDC – “Insights
Predictions 2013: The CIO Agenda” – Dec 2012; 4IDC – “Predictions 2013: Competing on the 3rd platform” – Doc# 238044– Nov 2012; 5IDC – “Insights Predictions 2013: Cross Industry
Overview” – Dec 2012; 6Ovum – “2013 Trends to watch: Mobile Consumerization” – Oct 2012; 7IDC – “Role of Collaboration In Mobile Enterprise” – Doc # 237858– Nov 2012
7
Proliferation of smart technology (M2M)
will drive a 25% increase in software
spending by 20141
SMB’s mobile connectivity to enterprise
business will grow 25% in 20132
33% of all new apps will target a mobile
platform3
Tablet market will grow by at least 42% in
20134
Smart mobile devices will generate 57%
of overall IT market growth in 20134
SAP’s own Sanjay Poonen presents on
the “Internet of Things” and how our end-
to-end IoT solution offers an integrated
M2M platform, apps, connectivity, and
real-time predictive analysis – everything
you need to connect people, systems,
and machines.
SAP offers a single, unified mobile
platform for all your employee,
consumer, and partner app needs
With mobile-enabled SAP applications,
the Ariba network, mobile platform with
device management, and our mobile
innovations, customers can be assured
that SAP is leading the way in mobile
Enterprise mobility moves beyond bring your own device (BYOD)
Mobile
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
Sources: 1IDC – “Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 2Gartner – “Market Trends: Platform as a Service, Worldwide, 2012 -2016, 2h12 Update” – Oct
2012; 3Gartner – “Emerging Technology Analysis: How Consumer Device Technologies Can Support Cloud Adoption” – Mar 2012; 4Gartner – “Forecast: Public Cloud Services, Worldwide, 2010-
2016, 3Q 12 Update – Sep 2012; 5IDC – “Insights Predictions 2013: The CIO Agenda” - Doc # 238464 - Dec 2012; 6Ovum – “2013 Trends to watch: Cloud Services” – Oct 2012; 7Gartner – “Top
10 Strategic Technology Trends for 2013” – Oct 2012
8
More than $25 billion will be spent in
SaaS acquisitions by mid 20141
Integration services (iPaaS) market will
grow ~34% in 20132
By the end of 2013, 90% of consumer
connected devices will have access to
the personal cloud3
Cloud security services will grow ~30%
from 2012 to 20134
Two-thirds of mid-size firms will use
cloud services in 2013, compared with
just half in 20123
With the most comprehensive cloud
computing portfolio on the market.
Seamlessly integrate with your on-
premise solutions, maximize agility, and
eliminate the need for major IT
investments
SAP can enable your business in the
cloud with analytics, business
applications, collaboration, and
virtualization management solutions
With SAP, you can take advantage of our
market-changing technology, HANA, by
deploying HANA-based applications in
the cloud from a wide choice of hosting
capabilities from SAP and Partners
Integration, platform, and services will be pivotal as the cloud market expands
Cloud
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
Sources:; 1Gartner – “Big Data Drives Rapid Changes in Infrastructure and $232B in IT spending through 2016” – Oct 2012; 2IDC – “IDC Government Insights Predictions 2013: Government” –
Dec 2012; 3IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 4IDC – “Worldwide Hadoop-Mapreduce ecosystem software 2012-2016 Forecast” – Doc
#234294– May 2012; 5IDC – “Worldwide data integration and access software by segment 2012-2016 forecast and 2011 vendor shares” – Doc # 237752– Nov 2012; 6Ovum – “2013 trends to
watch: Big data” – Oct 2012; 7IDC – “IDC Insights Predictions 2013: Cross Industry Overview” – Dec 2012; 8Gartner – “Predicts 2013: In-Memory Computing: Growing Gains, but Also Growing
Pains” – Nov 2012
9
Application integration and DBMS will
contribute more than 50% of “Big Data”
IT spend in 20131
“Big Data” deployments in U.S.
government are expected to grow 30% in
20132
The “digital universe” will reach 4
zettabytes (~4B TB) by 2013 (50% YoY
growth)3
Hadoop MapReduce ecosystem software
revenue will grow by ~81% in 20134
With SAP, companies can extract value
from big data using industry-leading
business intelligence and in-memory
computing, powered by HANA
SAP database solutions support millions
of transactions per minute with terabyte-
size databases
SAP gives you a deeper understanding
of your business – and your markets –
with a real-time data platform (RTDP),
allowing you to analyze customer
behavior and preferences at
unprecedented speeds, identify trends
ahead of the competition, and seize new
opportunities in real time.
“Big Data” evolves into mainstream in 2013
Database & Technology
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
10
35% of government organizations will
evaluate or implement social analytics
tools in 2013 for collaboration and
sentiment analysis1
Team collaboration applications market
will grow to ~$1.5 billion in 20133
A vast majority of SMB retailers plan to
spend up to 24% of their IT budget on
social media in 20134
15% of BI deployments will combine BI
with collaboration and social software
into decision-making environments in
20132
SAP’s NetBase software enables real-
time social analytics and sentiment
monitoring, helping companies stay
ahead of market and customer trends
SAP Jam connects your customers,
partners, and employees with key
information and processes in the cloud
SAP Social Analytics tools provide
built-in dashboards to deliver up-to-
date metrics that go far beyond social
media buzz to contain a detailed
breakdown of opinions, behaviors,
sentiments, passion intensity and key
conversation drivers, compared to the
competition, with trending over time.
Social technologies proliferate across the enterprise
Social
Sources: 1IDC – “IDC Government Insights Predictions 2013: Government” – Dec 2012; 2Gartner – “Predicts 2013: BI and analytics need to scale up a support explosive growth in data sources”
– Dec 2012; 3IDC – “Worldwide Collaborative Applications 2012 – 2016 Forecast” Doc # 235279– Jun 2012; 4IDC – “Perspective: The 3rd platform provides advantages for SMB retailers” – Doc #
GRI237483– Oct 2012; 5IDC – “IDC Predictions 2013: Competing on the 3rd platform” – Doc # 238044– Nov 2012; 6Gartner – “Market trends: Community and suite applications flourish in
enterprise social software marketplace” – Dec 2012
Applications IT Spend Analyst Summary Analytics
Mobile Cloud Database & Technology Social
2013 SAP AG. All Rights Reserved
2013 IT
Market Trends
& Enabling
Technologies
Thank You!
2013 SAP AG. All Rights Reserved
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