2013 ifla satellite zarndt et al [marketing cultural heritage digital collections slides]
TRANSCRIPT
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digital collections:if you build them,
will they visit?
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library collection ~size pages dates
National Library of Australia Trove 9,880,000 1803-1994
California Digital Newspaper Collection CDNC 540,000 1846-2012
Naitonal Library of Finland Historical Newspaper Library 2,000,000 1771-1919
Bibliotheque nationale de France Gallica 2,200,000 1814-1944
Koninklijke Bibliotheek Historische Kranten 5,000,000 1618-1995
National Library of New Zealand Papers Past 2,960,000 1839-1945
National Library of Norway NBDigital Aviser 12,000,000 1763-2012
Singapore National Library Newspaper SG 2,400,000 1831-2009
British Library British Newspaper Archive 6,912,000 1710-1965
Library of Congress Chronicling America 6,025,000 1836-1922
As of Jun 2013As of Apr 2012
digital historic newspaper collections
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Frederick Zarndt, Apr 2012 IFLA International Newspapers Conference, Bibliotheque nationale de France, Paris. http://bit.ly/bnfnewspapers
traffic rankings and search results show that content in library digital newspaper
collections dwells in Internet obscurity
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Gallipoli CampaignApril 1915 to January 1916
akaBattle of Gallipoli
Dardanelles CampaignBattle of Çanakkale
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search phrase(battle OR campaign)
AND(Gallipoli OR Dardenelles OR Çanakkale)
date range 1-Jan-1915 to 31-Dec-1916
(modified as needed for local search engines)
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collection collection URL ~size pages number of results
Trove http://trove.nla.gov.au 9,880,000 16,321 articles
CDNC http://cdnc.ucr.edu 540,000 3 articles
Historical Newspaper Library http://www.nationallibrary.fi/ 2,000,000 333 results
Gallica http://gallica.bnf.fr 2,200,000 222 results
Historische Kranten http://kranten.kb.nl 5,000,000 34,399 articles
Papers Past http://paperspast.natlib.govt.nz 2,960,000 7,084 articles
NBDigital Aviser http://www.nb.no/aviser/ 12,000,000 539 articles
Newspaper SG http://newspapers.nl.sg 2,400,000 294 articles
British Newspaper Archive http://britishnewspaperarchive.com 6,912,000 1857 articles
Chronicling America http://chroniclingamerica.loc.gov 6,025,000 104,503 hits
Results from Jun 2013Results from Apr 2012
search results
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http://www.google.com/
http://www.google.co.uk/
http://www.google.com.au/
http://www.google.co.nz/
http://www.google.com.sg/
(battle OR campaign)AND
(Gallipoli OR Dardenelles OR Çanakkale)
Google advanced search no longer allows specific date ranges
search phrase
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#18
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#41
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#96
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IN 1st 100 GOOGLE SEARCH RESULTS, NOT A SINGLE ONE FROM LIBRARY HISTORICAL
DIGITAL NEWSPAPER COLLECTIONS!
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maybe the search should be focused on news?
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search phrase
(battle OR campaign)AND
(Gallipoli OR Dardenelles OR Çanakkale)
date range 1-Jan-1915 to 31-Dec-1916
http://news.google.com/
http://news.google.co.uk/
http://news.google.com.au/
http://news.google.co.nz/
http://news.google.com.sg/
http://news.google.no/
http://news.google.nl/
http://news.google.fr/
Google News advanced search does still allow specific date ranges
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Google N
ews Search
1st results page
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IN 1st 100 GOOGLE NEWS SEARCH RESULTS, NOT A
SINGLE ONE FROM LIBRARY HISTORICAL DIGITAL
NEWSPAPER COLLECTIONS!
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the reason for poor search results is not because
collections are inaccessible from web crawlers or
indexing services
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search results
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why??
????
?¿
¿
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Nat Torkington, Nov 2011 address to the National and State Librarians of Australasia, Auckland. http://nathan.torkington.com/blog/2011/11/23/libraries-where-it-all-went-wrong/
if I look at the results of ... digitization projects, I find the shittiest websites on the planet. it’s like a gallery spent all its money buying art and then just stuck the paintings
in supermarket bags and leaned them against the wall.
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how can libraries market their collections effectively?
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use / collaborate / publicize in the (local) media, especially newspapers
involve the collection users from the start
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robots.txt says to web crawlers “don’t index this”
sitemaps say to web crawlers “do index this”
More about robots.txt at http://en.wikipedia.org/wiki/Robots.txtMore about sitemaps at http://www.sitemaps.org/ or http://en.wikipedia.org/wiki/Sitemaps
+
a simple SEO strategy to improve collection search visibility
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Cambridge Public Library Historic Newspapers
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Cambridge Public Library Historic Newspapers
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Cambridge Public Library Historic Newspapers
organic search traffic before and after website SEO upgrade
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Vassar Newspaper Archives
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Vassar Newspaper Archives visit duration
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libraries spend a lot on digital content and far too little on publicity, presentation, and
search engine optimization (SEO)
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?Frederick Zarndt
IFLA Newspapers [email protected]
Alyssa PacyCambridge Public [email protected]
Robert StaufferHoʻolaupaʻi Hawaiian Nūpepa
Joanna DiPasqualeVassar College [email protected]
Brian GeigerCalifornia Digital Newspaper
Meredith PalmerDL Consulting