2013 fcpny graphic awards presentation

Friday, April 12, 13

Best Grocery

Division A - Black & White


Best GroceryDivision A - Black & White

Norwich & SidneyPennysaver

Excellent imagery and engaging text.

2nd 3rd Warsaw Pennysaver

Excellent spacial layout. Great use of the grid and effective callout of the prices.


Best GroceryDivision A - Black & White

Warsaw Pennysaver1st

Using interior store imagery

ad departs from product oriented layout. Great

use of type and burst.


Best Grocery

Division B - Process or Spot Color


Genesee Valley Penny SaverStood out among

the typical crowded grocery ad. Refreshing to see a new

take.

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Best GroceryDivision B - Process or Spot Color



Newsday Media Group

Fresh use of color and font to compliment visual element.

2nd 3rd Newsday Media Group

Excellent use of color and visual layout.



Newsday Media Group1st

Top panel is colorful and

lively showcasing food products designed in a grid. Easy to

view.


Best Restaurant Ad



Best Restaurant AdDivision A - Black & White

Lake Country Pennysaver

Focus on enticing food photography with clear headlines and restaurant benefits makes ad successful.

2nd


Best Restaurant AdDivision A - Black & White

All Island Media1st

Visually stimulating and eye-popping ad.


Best Restaurant Ad



Genesee Valley Penny Saver

Great food images and cool type make

ad visually interesting and easy

to read.Hono

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Best Restaurant AdDivision B - Process or Spot Color



Genesee ValleyPenny Saver

Attractive food place setting and clear offer make this ad a winner.

2nd 3rd All Island Media

Nice use of typography with imagery.



Newsday Media Group1st

Great use of restaurant theme

in this ad.


Best Convenience Store or Deli/Cafe Ad



Best Convenience Store or Deli/Cafe AdDivision A - Black & White

Turnpike Pennysaver1st

Logo and store front graphic come together to create a cute country

feel.


Best Convenience Store or Deli/Cafe Ad



Best Convenience Store or Deli/Cafe AdDivision B - Process or Spot Color

Tri-State Pennysaver

Solid graphic layout with attractive product shot combined with great logo and coupons make this ad successful.

2nd 3rd Newsday Media Group

Star spangled graphics draw your eye to the value savings in this ad.


Best Convenience Store or Deli/Cafe AdDivision B - Process or Spot Color

Metro Group1st

Visually appealing

layout. Easy flow of text and graphics.


Best Single Ad - Black & White

Division A - Ads Less Than 12 Inches


Best Single Ad - Black & WhiteDivision A - Ads Less Than 12 inches

All Island MediaEngaging cartoons make this ad pop!

2nd 3rd Norwich & SidneyPennysavers

Everyone wants a roll of money, so this ad really draws the eye in.


Best Single Ad - Black & WhiteDivision A - Ads Less Than 12 inches

LeRoy Pennysaver1st

Upscale bridal image and beautiful

typography make this a standout ad.


Best Single Ad - Black & White

Division B - Ads Over 12 Inches


Best Single Ad - Black & WhiteDivision B - Ads Over 12 Inches

Seneca County Area Shopper

A great selection of cement product photography really sells this advertisers services.

2nd


Best Single Ad - Black & WhiteDivision B - Ads Over 12 Inches

Hi-Lites1st

The visuals in the ad

complement the complete story.


Best Single Ad - Color

Division A - Process or Spot Color - Under 12 Inches


Best Single Ad - ColorDivision A - Process or Spot Color - Under 12 inches

Prime Time Express

This ad makes me want to grab my shoes and go bowling.

2nd 3rd Warsaw Pennysaver

Absolutely beautiful ad.


Best Single Ad - ColorDivision A - Process or Spot Color - Under 12 inches

The Merchandiser1st

Strong visual of dart board and interesting type makes this ad a success.


Best Single Ad - Color

Division B - Process or Spot Color - Over 12 Inches


Best Single Ad - ColorDivision B - Process or Spot Color - Over 12 inches

Hi-Lites

Strong ad. Let’s all volunteer!

2nd 3rd RW Publications

Fun holiday graphics inspire you to attend this event.


Best Single Ad - ColorDivision B - Process or Spot Color - Over 12 inches

Lake Country Pennysaver1st

Clean, informational auto ad with clear and

direct headline makes this a

standout automotive ad.


Best Ad Series

Advertiser Continuity - 3 Ads or More


Lake Country Pennysaver

Great use of color and

graphics and engaging to the

reader.

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Best Ad SeriesAdvertiser Continuity - 3 Ads or More



LeRoy Pennysaver

Great combination of photography and typography with a targeted headline. Makes a great campaign.

2nd 3rd Hi-Lites

Family restaurant ad campaign uses cohesive color graphics to tie together entire campaign.



The Merchandiser1st

Great use of small ad space with graphic and cheeky

text.


Best Automotive Ad



Best Automotive AdDivision A - Black & White


This ad makes me want to grab a pencil and sign on the dotted line.

2nd 3rd Turnpike Pennysavers

Dominant logo. Interesting auto photo and distressed type headline work well in this ad.


Best Automotive AdDivision A - Black & White

Norwich & Sidney Pennysaver1st

Excellently balanced layout. Uncluttered and well ordered.


Best Automotive Ad



Best Automotive AdDivision B - Process or Spot Color

All Island Media

Engaging headline, great auto art and interesting use of coupons highlight this ad.

2nd 3rd Genesee Valley Penny Saver

This ad really stands out because of it’s clean design.


Best Automotive AdDivision B - Process or Spot Color

The Merchandiser1st

Well timed ad and great offer.


Best Institutional Ad



Best Institutional AdDivision A - Black & White


Cute photo inspires the reader to action.

2nd 3rd Seneca CountyArea Shopper

The happy cow makes you want to fill your freezer.


Best Institutional AdDivision A - Black & White

Genesee Valley Penny Saver1st

Simple, effective graphic and headline make

this an appealing ad.


Best Institutional Ad



Best Institutional AdDivision B - Process or Spot Color

Newsday Media Group

Well laid out for an ad of these dimensions. Great colors!

2nd 3rd Seneca CountyArea Shopper

The witch draws you in and there’s free broom parking!


Best Institutional AdDivision B - Process or Spot Color

Prime Time Express1st

Construction-themed photo frame

clearly represents advertiser.


Self Promotion - Own Publication

Self Advertising


Self Promotion - Own PublicationSelf Advertising

The Merchandiser

Excellent visual center spread highlights the company’s accolades.

2nd 3rd Genesee ValleyPenny Saver

Cool layout listing all the towns and areas that the paper reaches. Creative use of a lot of text.


Self Promotion - Own PublicationSelf Advertising

County Shopper1st

Beautiful full bleed bridal photograph with great offer for wedding

planner guide.


Self Promotion - Other Alternatives

Division A - Promotion Other Media


Self Promotion - Other AlternativesDivision A - Promotion Other Media


Stylish, upscale t-shirt helps further brand this publication.

2nd 3rd Tri-State Pennysaver

Colorful graphic layout showcases advertiser products.


Self Promotion - Other AlternativesDivision A - Promotion Other Media

Scotsman Community Publications1st

A moving opportunity brands this publication.


Self Promotion - Other Alternatives

Division B - Rate Card Design


Self Promotion - Other AlternativesDivision B - Rate Card Design

Lake CountryPenny Saver

Clean and classic layout makes this rate card easy to read and understand.

2nd 3rd Genesee ValleyPenny Saver

Nice, large map complements rates and self-promotion.


Self Promotion - Other AlternativesDivision B - Rate Card Design

Yorktown Pennysaver1st

Boldly graphic and color coded layout makes it easy to navigate.

Like the informational

quality of this piece.


Self Promotion

Classifieds


Self PromotionClassifieds

Genesee Valley Penny SaverAd clearly explains the low cost of an automotive classified.

2nd


Self PromotionClassifieds

Norwich & Sidney Pennysaver1st

Fun graphic on cover draws

your attention to free

classifieds.


Special Promotions

Division A - In Paper Promotion / Special Sections


Special PromotionsDivision A - In Paper Promotion / Special Section

Seneca CountyArea Shopper

Activity engages young readers. Great balance of editorial and advertising.

2nd 3rd County Shopper

Cute Halloween ad, appropriate for the holiday. Graphics are fun and engaging.


Special PromotionsDivision A - In Paper Promotion / Special Section

Metro Group1st

The shop local double truck is

graphically interesting,

locally focused and well laid

out.


Special Promotions

Division B - Separate Sections


Special PromotionsDivision B - Separate Sections

Moneysaver Advertising

Great use of single color to tie in entire publication.

2nd 3rd Metro Group

Beautiful tribute to our military. Engaging masthead.


Special PromotionsDivision B - Separate Sections


Great graphic design,

excellent demo of on-line and

print ads. Great sales combo of on-

line and print.


Separate Publications

Division A - Magazine


County Shopper

Great interior graphic design, beautiful maps

and wonderful use of gray tones.

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Separate PublicationsDivision A - Magazine



The Merchandiser

Good layout and excellent use of background graphics.

2nd 3rd Today’s CNY Woman

Gorgeous high-quality cover with great interior design and targeted content make this a great publication.



Warsaw Pennysaver1st

Lovely layout with beautiful pictures and

graphic design. Perfection.


Separate Publications

Division B - Tabloid


Separate PublicationsDivision B - Tabloid

All Island Media

Great use of white space and nice headline text.

2nd 3rd Norwich & SidneyPennysaver

Nice use of text in vertical space.


Separate PublicationsDivision B - Tabloid

Tri-State Pennysaver1st

Graphic modern cover and design throughout packs a visual punch

with well designed interior

ads.


Community / Customer Service

Division A - Community Support - Good Will


Community / Customer ServiceDivision A - Community Support - Good Will

Newsday Media Group

The piece chronicles an act of good will in a way that encourages and motivates the community to get involved and contribute to a worthy cause.

2nd 3rd Metro Group

This article deserves recognition because it highlights a project that makes meaningful connections in the community.


Community / Customer ServiceDivision A - Community Support - Good Will

Moneysaver Advertising1st

While the benefit ads may seem like simple gestures,

they are undoubtedly very important to those who receive the much needed

support.


Community / Customer Service

Division B - Best Writing


Community / Customer ServiceDivision B - Best Writing

Scotsman CommunityPublications

The writing is thoughtful and engaging and balanced perfectly by quotations carefully selected and included in the developing narrative.

2nd 3rd LeRoy Pennysaver

To pack so much thought-provoking information into such a short piece takes great skill.


Community / Customer ServiceDivision B - Best Writing


The article makes a powerful

statement without become overwrought with heaviness.


Online Presence

Division A - Website


Online PresenceDivision A - Website

3rd Lake Country Pennysaver

The clean layout makes this site easy to navigate and search for content. Straightforward calls-to-action icons on the top right. Very clear and thorough information on sizes and prices for display and classified ads. As a graphic designer, I appreciate that!



Angola Pennysaver

Clean design and easy navigation makes this website appealing.

2nd Newsday Media Group

The website design is modern and well organized. The site is well trafficked with comments on news stories from its readers and the news content is updated very regularly.

2nd




Nice, clean homepage and easy to navigate. Excellent balance of editorial content and

advertising that engages the user. The classified section is nicely segmented so that you can find

what you need easily.


Online Presence

Division B - Facebook


Online PresenceDivision B - Facebook

Today’s CNY Woman

There is a nice mix of posts driving the user to the print publication's articles, general messages, event announcements and promotions, photos and more. Nice "like" base, too!

2nd 3rd Angola Pennysaver

Publisher does an excellent job using images in their status updates and wall posts and utilizes the cover photo to highlight their product.


Online PresenceDivision B - Facebook

Genesee Valley Penny Saver1st

The publisher effectively uses

photos in wall posts and status updates. They work to engage their Facebook fans

by starting discussions and

weekly polling with results published in the print edition.


General Excellence Magazine

Division A - Any Amount of Editorial Content


General Excellence MagazineDivision A - Any Amount of Editorial Content

Genesee Valley Penny Saver

Good clean layout and excellent use of organizational headings.

2nd 3rd Prime Time Express

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Glossy Holiday cover encourages reader interest. Well organized.


General Excellence MagazineDivision A - Any Amount of Editorial Content

The Merchandiser1st

Slick attractive covers, with a

great grid design including full

bleed pages make this the winning

entry.


General Excellence Tabloid

Division A - Up To 15% Editorial Content


General Excellence TabloidDivision A - Up to 15% Editorial Content


Well designed covers and easy to read interior layout and great individual ad design help this publication win.

2nd 3rd Lake Country Pennysaver

The interior is laid out well and very well organized.


General Excellence TabloidDivision A - Up to 15% Editorial Content

Seneca County Area Shopper1st

Good use of ad content, nice center spread.

Entire publication has a clean

layout and easy flow.


General Excellence Tabloid

Division B - More Than 15% Editorial Content


General Excellence TabloidDivision B - More Than 15% Editorial Content

Scotsman CommunityPublications

Clear masthead works well with advertising/editorial ratio throughout. Great service directory

2nd 3rd Turnpike Pennysaver

Good font selections and banner headings for classifieds.


General Excellence TabloidDivision B - More Than 15% Editorial Content

Steuben Courier-Advocate1st

Excellent balance of

editorial and advertising.


2013 fcpny graphic awards presentation

Business

best convenience store

ad successful

spot colorfriday

bestgrocery division

bestrestaurantad division

ad visuallyinteresting

eyepopping ad

black whitefriday