stand out. for good

Fixture Placement

Product Display Visual Presentation

Basic Standards Creativity

Wall Scapes Table Layout

Visual Merchandising Personalities

Personalities Why do we merchandise by Personalities?

• Organizes vast array of Customer Choices

• Narrows focus for consumers shopping experience

• Creates “departments” within our smaller footprint

• Offers Marketing tools

Bo

ho

Mod Classic

Ind

igo

Gir

l Romantic

Personalities Who are they? Mod Classic

Definition- (of a garment or design) of a simple elegant style

not greatly subject to changes in fashion

Styles to watch for- Cocktail Dresses, Peplum, Blazers,

Chiffon Button Ups, Structured Bottoms

Brands- Esley, Black Swan Cecico, Freeway, Others Follow,

De Chance, Very J, Sage, Altar’d State

Iconic Styles

Mod Classic Classic Silhouettes

Celebrity

Trendsetters

Mod Classic

Our Product

Mod Classic

Our

Presentation

Mod Classic

Romantic Definition- Inclined toward or suggestive of the felling of

excitement and mystery associated with love

Styles to watch for- Lace, Soft Floral Prints, Ruffles, Silhouettes

that Flow, Pastel Colors

Brands- Alice Moon, Mystree, Doe & Rae, Freeway, Altar’d State

Images that Evoke Romance

Romantic Romantic Silhouettes

Celebrity

Trendsetters

Romantic

Our Product

Romantic

Our

Presentation

Romantic

Boho Definition- Boho Chic is a style of female fashion drawing on

various Bohemian and “Flower Child” influences

Styles to watch for- Crochet, non-Structured Garments,

Embroidery, Maxi Skirts, Tribal Patterns

Brands- Free People, Flying Tomato, Black Swan, Jack,

Vintage Havana, Judith March

Images with a Bohemian Flare

Boho Boho Silhouettes

Celebrity

Trendsetters

Boho

Our Product

Boho

Our Presentation

Boho

Seasonal Section

As the seasons change, so do some of our trending

personalities! Keep your eye out for seasonal direction on

new and deleted personalities.

Examples- Bold, Luxe, SoCal, and the current Indigo Girl

These Personalities typically reflect the Customer Choices

that are relevant to a particular season

Indigo Girl

Definition- This Fall friendly personality pairs

transitional pieces, graphic tee’s, denim friendly tops

and sweaters, and layering items

Styles to watch for- Accents of Tribal, Jackets, Tee’s,

Chambray, Chunky Sweaters…and of course denim

Brands-

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Indigo Girl

Our Product

Indigo Girl

Our Presentation

• Find a small location to house a basics presentation close to your fitting room

• Keep styles sorted when merchandising

• Accent tables when appropriate with layering pieces that coordinate

• Utilize basics when dressing mannequins

• Make sure they are recovered at all times

Merchandising Basics

Fixture Placement

• Create a dynamic store environment by varying fixture types

and the path in which they are placed

• Place some tables on an angles to establish interest

• Inventory the fixtures you have and sketch your floorplan first

• Refresh your floor frequently so your frequent customers

don’t see the same layout over and over

• Don’t forget to keep no less than 3’ between fixtures for handicap accessibility

Blank floorplans located on the employee portal

• To keep your presentation clean and not cluttered, use the examples below to help you

grid your tables

• Tables may include a coordinating shoe, accessories (handbags, jewelry, belts, sunglasses),

gifts, and books…don’t over clutter

• Pick a top or dress that represents the personality well and has a color story that you can work

from and use that as the anchor for your presentation

• Place additional garments that either compliment or coordinate-at least one outfit should be

represented in the display

• When pulling gifts and accessories, think of what this Personality would wear and decorate

her home with…following the color story helps keep the table well presented

• Place items in groupings and don’t dispersed them all over the table

• Lastly, style your mannequin appropriately for the Personality-Don’t use the key pieces placed

on the table. Utilize items on the surrounding rolling racks so you don’t double expose

Table Layout

Riser Riser

M

M

Wall Scapes • Vary your walls as much as possible

• Review capacity and types of merchandise

to understand

the wall scape you will need

• Sketch your walls first…this will help you

know how

it will layout and what fixtures you will need

• Break up walls using shelves and side

hangs

• Create balance with symmetry or

asymmetry…not every wall should mirrored

• View large walls as two separate entities

14’ Walls

Wall Scapes

18

’ Wal

ls

10

’ Wal

ls

Wall Scapes Displaying Apparel

Creating a Color Story Color stories provide endless opportunity for creating complimentary

visual interest and moods within each Personality.

• Select an inspiration item

• Use two to three colors mixed with neutrals

• Intermix solids to break up prints and patterns

• Utilize colors to bounce your eye across the wall

• Use layering pieces to enhance the wall…outfit a

few of the front items to inspire your customer

• Multiple items on a faceout should be uniform in

silhouette…longer items in the front

• Break up side hangs with alternating

colors/prints/sleeve lengths

• Ensure that bottom of garments don’t touch the

floor…1.5” from ground

Insp

irat

ion

Wall Scapes Displaying Gifts and Accessories

• Merchandise by Personality

• Gifts should be a collection…items should look

great together and make a cohesive statement

• Balance clean presentations and creating interest

• Grouping items (not like soldiers) keeps an

uncluttered presentation

• Never overcrowd shelves with too many gifts

• Don’t place under garments that are hanging too

low

• Keep candles grouped by brand within a

personality…same scents in different containers

merchandised together

• Create a system of backstocking to keep from

overcrowding

Wall Scapes Top Shelf Decor

• Mannequins should represent the best of the

Personality you are representing

• Limit items placed on the shelf…

don’t over work it

• Use gifts represented in the wall below

• Place props that are “thematic” and create

visual interest

with varying heights

• “Decorate” as if this is their home

Basic Standards

Finish the garments

• All components steamed

• Buttons buttoned

• Sashes/belts tied

• Zippers zipped

• Hangers straight and forward

• Shoulder strings tucked in (only use if

one shoulder garment)

• All merchandise sized from

smallest to largest

Items to pay attention to that will

keep your store pristine and orderly

Hanging Merchandise

• Silhouettes on faceout should match

• Longest item in front (exception: top in front

of pant or long skirt)

• Breakup t-stands, rolling racks and side hangs

with alternating colors/print/sleeve lengths

• Hangers should form question mark (exception:

rolling rack or t-stand on the left side of

fixture…garment should face forward with the

hook in a reversed question mark

Gifts

• All items should be unpackaged

• Clear plastic and corner cardboard

should be removed…make sure you

reattached price tag

• Items that need assembling…do so

Shoes

• Represent one style on tables

• Always use the right foot and show the

outside

• Use size range between 6.5-7.5

H

ange

rs R

ever

sed

Jewelry

• Merchandise by brand…keep like cards

together

• Group styles by personality

• Presentation should be interesting but

clean

• Don’t over use one style on mannequins…

some should remain in inventory for

customers to purchase

• Feature tables should house “specialty” brands

• To fill space, use multiple pegs to spread out

necklaces