1 NORTHWEST ENERGY EFFICIENCY ALLIANCE

2013 DOE Solid State Lighting Market Introduction Workshop Resources and Tools – Regional Programs Elaine Miller Commercial Lighting Initiative Manager

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SSL in the Northwest

Who is NEEA? Regional

Commercial Lighting Tools and Resources

Regional Research Where we headed? Same direction, just

different speeds

Energy Trust of Oregon

Puget Sound Energy

BPA

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Mission and Vision

Vision: Energy efficiency is a

cornerstone of a vibrant sustainable Northwest.

Mission: Mobilize the Northwest

to become increasingly energy efficient for a sustainable future.

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Our Strategic Partners and Funders

Accelerating energy efficiency in partnership with Northwest utilities

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How NEEA Helps Accelerate Energy Efficiency

NEEA Fills The Energy Efficiency Pipeline

NEEA Accelerates Market Adoption

NEEA Leverages the Power of the Region

13 MILLION ENERGY CONSUMERS

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Filling the Pipeline

Luminaire Level Lighting Controls • Offers multiple value streams around energy

savings (lighting, HVAC, plug loads), installation and maintenance savings, M&V cap, occupancy and space utilization…

• Enable market adoption of LLLC by addressing barriers around product reliability, availability, price and measurement of savings and other value propositions

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Upstream Platform

Build Platform to Accelerate Adoption of Targeted Products • Start with increase market share of low wattage

fluorescent lamps

• Experimenting with “Market Shift” model – pay distributors incentive on sales above agreed upon baseline

• Pick other technologies with stakeholders and market partners

Accelerating Market

Adoption

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Regional Resources

C&I Lighting Support and Infrastructure • Northwest Trade Ally Website – hub for

region’s trade allies northwest-lighting.org

• Tool development – templates, best practices

• Support DLC Qualified Product List for region

• E-learning platform for basic training – in dev

• Upstream Platform – data collection, marketing, collective messages to upstream actors – in dev

• Trade Ally Marketing Toolkit – in dev

Delivering Regional

Advantage

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2013 Distributor Lighting Survey

• 12 electrical distributors provided complete sales data

• Four NW states

• Estimated to represent 40% of lamp sales in NW

• Primarily looking at the fluorescent lamp market but also covered some LEDs

• LEDs accounted for about 4% of total linear fluorescent, HID and solid state lighting sales (by units) in 2012

• Participants estimated that LED sales in 2013 would increase by 60%

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2013 Distributor Lighting Survey

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2013 Distributor Lighting Survey

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2013 Distributor Lighting Survey

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The Hare

Residential side Started 2011 – growth from 25K to 1

mm units in 2013 Each year forecast exceeded by 100% Products include: A19 Reflectors,

MR16, Indoor LED Fixtures, Outdoor fixtures

Next year candelabra and globe Future? Is the bigger issue price or

performance? Is CEC spec too high a bar? Is that what consumers really want?

Puget Sound Energy

C&I side Must be E*, LDL, or DLC listed Growing mid stream program. 2014 combining programs into one Getting more and more complicated

for consumers. Can we get to one list?

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Filling the Energy

Efficiency Pipeline

Accelerating Market

Adoption

Delivering Regional

Advantage

Thank You! Elaine Miller, Senior Initiative Manager emiller@neea.org 503-688-5461

Questions & Comments