2013 cox media football season programming
DESCRIPTION
Cox Media teams up with ESPN, NFL Network and CST to deliver football fans in Baton Rouge, Lafayette and New Orleans the best games this season. Plus local advertisers have an opportunity to win a trip to the Pro Bowl in Hawaii.TRANSCRIPT
COX MEDIA FOOTBALL KICKOFF
2013
BREAKING RECORDS: NFL FOOTBALL & COX MEDIA
Largest fan base among major U.S. sports1
Consistently delivers top audiences
Monday Night Football – Most-watched series in cable TV history
Large local/regional audiences
1Source: Harris Interactive. “Football Continues to be America’s Favorite Sport; the Gap with Baseball Narrows Slightly this Year. 17 January 2013, accessed 23 April 2013. http://www.harrisinteractive.com/vault/Harris%20Poll%203%20-%20Favorite%20Sport_1.17.13.pdf2Source: ESPNMediaZone.com
FAN SNAPSHOT: NEW ORLEANS NFL VIEWERS
NFL attracts affluent and well-educated local audience
NFL Fans in New Orleans:
Higher than average incomeLikely to own their own homeHave money to spend
Men 59%
Women41%
Source: Scarborough New Orleans, LA-Syndicated, Oc11-Se12, Adults 18+. Target Definition: Sports Viewed on TV-Brdcst/Cable Ps12Mo: Other Regular Season NFL,
Population Estimates: Universe = 1,284,426; Target = 614,022 (47.8% of Universe).
BENEFITS ABOUND: BE WHERE THE FANS ARE
Regional sports network partner of New Orleans Saints
Saints Preseason games -- ranked among the best in ratings history for preseason NFL games
1 Source: Nielsen Overnight Ratings, New Orleans DMA2Source: 2012 Thursday Night Football Schedule Sets Ratings and Viewership Records for NFL Network, www.tvbythenumbers.zap2it.com
The only place to be on Monday night.
Delivered 1.6 million viewers in the New Orleans DMA last season.1
Offers an exclusive season package of live NFL games.
Thursday’s most watched program on cable each week in 2012.2
Adding 67,000 households in NOLA DMA =Cox Media Coverage 298,000 households
3 live Saints preseason games
21 live NFL games 4 preseason, 17 regular seasonIncludes 2 Saints games on MNF
26 live games 13 preseason, 13 regular season
2013 NFL FOOTBALL: YOUR BUSINESS OPPORTUNITY Cox Media Offers More Coverage, More Reach, More Fans in New Orleans area
ALOHA: ONE MORE OPPORTUNITY FOR YOU
January 2014Air / Hotel / Ground TransferPro Bowl Tickets Saturday Night Party Tickets / Pre-game Tailgate Party Tickets
ASK YOUR SALES CONSULTANT HOW TO WIN
PRO BOWL TRIP TO HAWAII FOR TWO
ARE YOU READY?WE ARE.