2013 Central California Women’s Conference

Participant Survey Results

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EXECUTIVE SUMMARY

This study was conducted at the annual Central California Women’s Conference held on September 17, 2013. Over 1900 surveys were collected from the estimated population of 3500

participants. 1200 randomly chosen surveys were used for this study. The results can be extrapolated to the population at a 95% confidence interval at +/- 2.3 percent.

The survey consisted of a combination of 16 variables/questions.

The survey was administered in order to identify:

Specific demographic characteristics of the participants Employment characteristics of the participants

Successful marketing strategies employed by CCWC administrators Past attendance of current participants

Possible future attendance

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TABLE OF CONTENTSSLIDE 3 - Q-1: How many times have you attended CCWC?

SLIDE 4 - Q-2: Based on your experience this year, do you plan to attend next year’s CCWC 2014?

SLIDE 5 - Q-3a: Did you gather valuable information from the printed CCWC Program?

SLIDE 6 - Q-3b: If you answered “Yes” to question 3a, do you keep your CCWC program after the conference?

SLIDE 7 - Q-4a: Did you or are you planning to make a purchase at Marketplace?

SLIDE 8 - Q-4a: If you answered “Yes” to question 4a, approximately how much did you spend?

SLIDE 9 - Q-5: I am:

SLIDE 10 - Q-6: I am in the age range of:

SLIDE 11 - Q-7: Marital Status

SLIDE 12 - Q-8: Do you have children?

SLIDE 13 - Q-9: Do you own your home?

SLIDE 14 - Q-10: I describe myself as:

SLIDE 15 - Q-11: What is the highest level of education you have completed?

SLIDE 16 - Q-12: I work:

SLIDE 17 - Q-13: My annual income is:

SLIDE 18 - Q-14: Which best describes your current title?

4Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-1. Participants return year after year

63% of participants have returned to CCWC

5Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-2. An overwhelming majority of participants plan to return to CCWC 2014

85% of CCWC 2013 participants plan to return to CCWC in 2014

6Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-3a. The printed CCWC Program is a valuable source of information to participants

A whopping 94% of participants feel they gather valuable information from the CCWC printed program

7Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-3b. Participants keep their CCWC program after the conference?

Not only do participants gather valuable information from the CCWC’s printed program, 68% keep their program after the conference is over

8Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-4a. Marketplace encourages purchases with participants?

65% of participants make or plan to make a purchases based on their attendance at Marketplace

9Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-4b. Participants spend money at Marketplace

65% of CCWC 2013 participants made purchases at the conference

10Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-5. As anticipated, women dominate the conference

96% of the participants were female

11Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-6. CCWC attracts a wide age range of participants

70% of participants are aged 35-64

12Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-7. Marital Status

59% of participants are married

13Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-8. A large majority CCWC participants have children

72% of CCWC participants have children

14Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-9. Home owners dominate the conference

71% of CCWC participants are Homeowners

15Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-10. Ethnicity

Although a majority of participants are Caucasian, CCWC attracts a diverse crowd

16Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-11. CCWC participants are educated

67% of CCWC participants hold a college degree

17Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-12. A vast majority of participants work outside the home

85% of CCWC participants work outside the home

18Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-13. Participants Income

80% of CCWC participants earn $25,000 or more

51% earn $50,000 or more

19Culver Research Strategies: Data source 1200 in-tab CCWC Survey 9/17/13

Q-14. Which best describes your current title?

CCWC attracts a diverse population from the workforce