2013 Category Selling Presentation

TRI I 2013

2

2013 Profit Story

Product Info

2013 Marketing

2013 Calendar & Pricing

Agenda

3

2013 Delhaize Profit Story

Neuro will generate over $3.9 Million in incremental revenue for Delhaize in 2013

• Neuro is driving the profit story in the enhanced and functional beverage sets through premium price point + multiple consumer purchases = more profit dollars

• Neuro delivers national state-of-the-art media and digital marketing programs that grow the consumer base and drive Delhaize’s business

• Neuro delivers on the growing consumer trends of true function, low calorie, & healthy

Category Amount

Sales Revenue $3,453,505

Marketing Investment/Value Est.* $500,000

Total $3,953,505

4

2013 Retailer Success; Optimal Calendar & Profit StoryNeuro business in Delhaize will deliver over $3.4Million dollars to the enhanced category

• 28 weeks EDLP retail at $2.29

• 24 weeks of “Price Drops” at 2/$4*

Promotion Frequency#

Stores

ASSUMES only *.41 U/ **.71 U per store per

Week

# Wks

UNIT Volume Target

6 SKU’s/Year

Profit per Unit

GP %

Revenue $

Profit $

* $2.29-.49 Retail ($20/cs) 1,365 *17 *28 649,740 $ .62 27% $1,487,905 $402,839** 2/$4 Retail ($18/case) 1,365 **30 **24 982,800 $ .50 25% $1,965,600 $491,400

   52136,045/

cases $3,453,505 $894,239

Per SKU 22,674/SKU$575,584/

SKU

$149,039/S

KU

Delhaize Chain-Wide 6 SKU Profit Summary

5

Product ProfilesNeuro is a system of truly functional beverages, each with the highest quality ingredients at dosage levels that deliver a true benefit

2013 Neuro Trade CalendarThe 2013 calendar is broken in to trimesters, each with an anchor activation and 2 functional focuses

Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringAcademyAward® WinnerBen Affleckand Justin Timberlake.

Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded eventand will give away aGrand Prize Trip to attend this posh party!

2013 Neuro Calendar – Anchors

*Event not associated with the Academy of Motion Arts and Sciences**Premier location has not yet been determined by Studio

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online

- $0.50 Coupon- POS

Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party

- HULU Plus and Movie passes- POS

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- iTunes Cards- POS

2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing

8

Print

2+ Billion Total

Impressions

400+ Million National Targeted

Impressions

100+ Million Impressions Geo-targeted around areas

with high concentrations

of Delhaize Stores

2013 National Marketing CampaignNeuro’s 2013 national campaign is currently being built to specifically positively impact Delhaize‘s business

Sampling

Media

Digital

Consumer Engagement Platforms

Targeted Impressions: Ages18-34, 50/50 M/F, Middle & Upper Income, Health Conscious

9

Merchandising & POS OpportunitiesNeuro would like to be considered immediately for trial and trade opportunities at Delhaize

• Sampling

• Print Ads

• Display programs

• Cold-serve opportunities

• Cross promotions/affinities

10

The following SKU’s are recommended to drive maximum profit at Delhaize

neuroPASSION

neuroSONIC

neuroSLEEP

neuroBLISS

SKU Recommendations

neuroSUN neuroTRIM

11

Neuro 2013 Calendar & Pricing

Delhaize Pricing & Promo Calendar

Neuro recommends the following calendar for maximum profit opportunity in 2013

• 24 weeks in promo at $2/4

• 28 weeks every day value at $2.29

POS Trim Sleep Sun Passion Sonic

2013 January February March April May June July August Sept. October Nov. Dec.

Suggestedretail

$2.29  

$2.29  

2/$4 $2.29

 

2/$4 $2.29 

2/$4  

2/$4 $2.29  

2/$4 $2.29  

2/$4

 

Cost of goods

$20.00 $20.00 $18.00 $20.0

0$18.00

$20.00

$18.00 $18.00 $20.00 $18.00 $20.00$18.0

0

12

2013 Retailer Success; Optimal Calendar & Profit StoryNeuro business in Delhaize will deliver over $3.4 Million dollars to the enhanced category

• 28 weeks EDLP retail at $2.29

• 24 weeks of “Price Drops” at 2/$4*

Promotion Frequency#

Stores

ASSUMES only *.41 U/ **.71 U per store per

Week

# Wks

UNIT Volume Target

6 SKU’s/Year

Profit per Unit

GP %

Revenue $

Profit $

* $2.29-.49 Retail ($20/cs)

1,365 *17 *28 649,740 $ .62 27% $1,487,905 $402,839

** 2/$4 Retail ($18/case)

1,365 **30 **24 982,800 $ .50 25% $1,965,600 $491,400

   52136,045/

cases $3,453,505 $894,239

Per SKU 22,674/SKU$575,584/

SKU

$149,039/S

KU

Delhaize Chain-Wide 6 SKU Profit Summary

13

2013 Delhaize Profit StoryNeuro will generate over $3.9 Million for Delhaize

Grow profit and 2013 with the right components in place:

• 24 weeks “Price Drop” 2/$4• 6 Neuro 2/$4 Circular Print Ads• Partnership with Neuro Anchor Programing• Planned display initiatives linked to Neuro’s • Coupon activation• Cross Promotion Affinities• Consumer Sampling

Category Amount

Sales Revenue $3,453,505

Marketing Investment/Value Est.* $500,000

Total $3,953,505