2013 aim presentation | seo for creatives

www.ThunderSEO.com @MoniqueTheGeek | #AIMconf

SEO for Crea+ves

Monique Pouget Thunder SEO

Tuesday, April 30, 2013

DOWNLOAD this presentation bit.ly/CREATIVESEO


thunderseo.com/blog

@moniquethegeek

FIRST OFF – Who am I?

gplus.to/moniquepouget

linkd.in/mpouget

Monique Pouget Director of Content Marketing


“The internet has emerged as the primary tool consumers use to

find their next apartments.”

David Cardwell NMHC


“More than 70% of renters begin their apartment search online,

and many firms now report more than 50% of their leasing activity is

coming from online sources.” David Cardwell

NMHC


GOOGLE ALGOS – Panda and Penguin

• Rolled out in 2011

• Panda targeted low-quality sites with thin and duplicate content

• Penguin decreased rankings for sites violating Google Quality Guidelines


Our Content Should… Build Customer Trust

EnCce Social Sharing

Generate Business


Today, We’re Going To Talk About 3 Types Of Content


CORPORATE GENERATED CONTENT 1


CORPORATE CONTENT – Milestones

h,p://bozzuto25.com/


CORPORATE CONTENT – Awards

h,p://www.camdenliving.com/careers/ h,p://www.bellpartnersinc.com/press-‐release.asp?ID=49192


CORPORATE CONTENT – Leadership

h,p://www.blogs.marrio,.com/

Borrow strategies from related industries!


CORPORATE CONTENT – Values

h,p://woodpartners.com/going-‐green


CORPORATE CONTENT – Values

h,p://www.avalonbay.com/sustainability/AVB_2011CSRReport.pdf


PROPERTY GENERATED CONTENT

2


PROPERTY CONTENT – Neighborhood

h,p://livethewellington.com/blog/ h,p://www.youtube.com/watch?v=aFj4M8PdUWY


PROPERTY CONTENT – Events

h,p://storify.com/RhodeIslandRow/rhode-‐island-‐row-‐grand-‐opening


PROPERTY CONTENT – Partnerships

h,p://thedogsoYeer.wordpress.com/2013/04/03/the-‐local-‐tap-‐guest-‐post-‐ernest-‐sco,-‐tap-‐room-‐live-‐work-‐play-‐wilmington


RESIDENT GENERATED CONTENT 3


RESIDENT CONTENT – Pinterest PromoCon

h,p://blog.bozzuto.com/bozzuto-‐living/what-‐brings-‐you-‐home-‐tell-‐us-‐for-‐a-‐chance-‐to-‐win-‐250/


RESIDENT CONTENT – Instagram

h,p://www.luxurydaily.com/the-‐plaza-‐boosts-‐foot-‐traffic-‐with-‐the-‐great-‐gatsby-‐instagram-‐contest/


RESIDENT CONTENT – Facebook

h,p://www.facebook.com/WoodPartners


bit.ly/CREATIVESEO

DOWNLOAD this presentation

MONIQUE POUGET

Director of Content Marketing

Q & A

thunderseo.com/blog

@moniquethegeek

[email protected]

2013 aim presentation | seo for creatives

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