2013-2014 display rates - the daily toreadordailytoreador.com/app/20132014rates.pdf · 2013-2014...

5
$18.20 per column inch $190 per column inch DISPLAY $13.50 per column inch $10.70 per column inch $10.70 per column inch Local Camera- Ready Rate Repeat Rate Discount First-Time Buyer Discount $13.00 per column inch Local Rate $14.00 per column inch Rate applies to all advertisers with a business located in Texas. Rate applies to local advertisers who place camera-ready ads. Rate applies to advertisers using the local rates. For each ad placed at the local rate, a repeat of that ad (no changes) can be placed during that same calendar week using the repeat rate. Minimum size is 7 inches. Rate applies to local advertisers scheduling ads for the first time with The DT. The discount is available to new local advertisers who place an ad 7 inches or larger at least 6 times in a three- week period. Cannot be used with other discounts. Rate applies to university departments, recognized student organizations, fraternities and sororities, and candidates running for SGA offices. Prepayment is required for advertisers without Tech account numbers. National Rate Card Rate Rate applies to all national or out-of-state advertisers and is payable in advance by cash, cashier’s check or recognized company check. Additional discounts not allowed. Card ads run for 20 consecutive insertions. Copy may change once every five issues. Minimum size is 1 column inch. For those accounts not having established credit, payment in full must be received prior to first insertion. ($9.50 pci) Color Charges Black plus 1 spot color ........... $160 Process Color ........................ $540 Regular deadlines apply. Press configuration can limit the location of color ads in an issue. If you are interested in running a specific color please call for availability. Campus Rate RATES per column inch 2013-2014 Aug. 7, 2013 - Aug. 5, 2014 806.742.3384

Upload: dinhdien

Post on 03-Jul-2018

213 views

Category:

Documents


0 download

TRANSCRIPT

$18.20per column inch

$190 per column inch

DISPLAY

$13.50per column inch

$10.70per column inch

$10.70per column inch

Local Camera-Ready Rate

Repeat Rate Discount

First-TimeBuyer Discount

$13.00per column inch

Local Rate

$14.00per column inch

Rate applies to all advertisers with a business located in Texas.

Rate applies to local advertisers who place camera-ready ads.

Rate applies to advertisers using the local rates. For each ad placed at the local rate, a repeat of that ad (no changes) can be placed during that same calendar week using the repeat rate. Minimum size is 7 inches.

Rate applies to local advertisers scheduling ads for the first time with The DT. The discount is available to new local advertisers who place an ad 7 inches or larger at least 6 times in a three- week period. Cannot be used with other discounts.

Rate applies to university departments, recognized student organizations, fraternities and sororities, and candidates running for SGA offices. Prepayment is required for advertisers without Tech account numbers.

National Rate

Card Rate

Rate applies to all national or out-of-state advertisers and is payable in advance by cash, cashier’s check or recognized company check. Additional discounts not allowed.

Card ads run for 20 consecutive insertions. Copy may change once every five issues. Minimum size is 1 column inch. For those accounts not having established credit, payment in full must be received prior to first insertion. ($9.50 pci)

Color ChargesBlack plus 1 spot color ........... $160Process Color ........................ $540

Regular deadlines apply. Press configuration can limit the location of color ads in an issue. If you are interested in running a specific color please call for availability.

Campus Rate

RATESper column inch

2013-2014

Aug. 7, 2013 - Aug. 5, 2014

806.742.3384

Ad Size

Local Rate

Local CameraReady Rate

RepeatRate

CampusRate

NationalRate

14.00 13.50 10.70 13.00 18.20

14.00 28.00 42.00 56.00 70.00 84.00 98.00

112.00 126.00 140.00 154.00 168.00 182.00 196.00 210.00 224.00 238.00 252.00 266.00 280.00 294.00 308.00 322.00 336.00 350.00 364.00 378.00 392.00 406.00 420.00 434.00 441.00 448.00 462.00 476.00 490.00 504.00 532.00 546.00 560.00 588.00 616.00 644.00 672.00 700.00 770.00 882.00 910.00 980.00

1,050.00 1,120.00 1,176.00 1,344.00 1,764.00

74.90 85.60 96.30

107.00 117.70

128.40 139.10 149.80 160.50 171.20 181.90 192.60 203.30 214.00 224.70 235.40 246.10 256.80 267.50 278.20 288.90 299.60 310.30 321.00 331.70 337.05 342.40 353.10 363.80 374.50 385.20 406.60 417.30 428.00 449.40 470.80 492.20 513.60 535.00 588.50 674.10 695.50 749.00 802.50 856.00 898.80

1,027.20 1,348.20

13.00 26.00 39.00 52.00 65.00 78.00 91.00

104.00 117.00 130.00 143.00 156.00 169.00 189.00 195.00 208.00 221.00 234.00 247.00 260.00 273.00 286.00 299.00 312.00 325.00 338.00 351.00 364.00 377.00 390.00 403.00 409.50 416.00 429.00 442.00 455.00 468.00 494.00 507.00 520.00 546.00 572.00 598.00 624.00 650.00 715.00 819.00 845.00 910.00 975.00

1,040.00 1,092.00 1,248.00 1,638.00

18.20 36.40 54.60 72.80 91.00

109.20 127.40 145.60 163.80 182.00 200.20 218.40 236.60 254.80 273.00 291.20 309.40 327.60 345.80 364.00 382.20 400.40 418.60 436.80 455.00 473.20 491.40 509.60 527.80 546.00 564.20 573.30 582.40 600.60 618.80 637.00 655.20 691.60 709.80 728.00 764.40 800.80 837.20 873.60 910.00

1,001.00 1,146.60 1,183.00 1,274.00 1,365.00 1,456.00 1,528.80 1,747.20

2,293.20

1”2”3”4”5”6”7”8”9”

10”11”12”13”14”15”16”17”18”19”20”21”22”23”24”25”26”27”28”29”30”31”

31.5”32”33”34”35”36”38”39”40”42”44”46”48”50”55”63”65”70”75”80”84”96”

126”

½

¼

Full

13.50 27.00 40.50 54.00 67.50 81.00 94.50

108.00 121.50 135.00 148.50 162.00 175.50 189.00 202.50 216.00 229.50 243.00 256.50 270.00 283.50 297.00 310.50 324.00 337.50 351.00 364.50 378.00 391.50 405.00 418.50 425.25 432.00 462.00 459.00 472.50 486.00 513.00 526.50 540.00 567.00 594.00 621.00 648.00 675.00 742.50 850.50 877.50 945.00

1,012.50 1,080.00 1,134.00 1,296.00 1,701.00

Advertising Rate Chart Front Page Advertising

CLASSIFIEDSClassified Word Rates, 15 words or less1 Day .................................................................................................$5.002 Days ................................................................................................$7.003 Days ............................................................................................... $8.004 Days ................................................................................................$9.005 Days ..............................................................................................$10.00

Summer Classified Rates$5.00 per day for 15 words or less.Additional words 20¢ per word per day

Classified TypesBOLD HEADLINE 75¢ extra per day FIRST TWO words in each ad set in all caps. Classifiedadssetin6pt.typeaverage8wordsperline.

12 pt. Helvetica Narrow Caps HOUSE FOR RENT 20 characters per line

TermsAll advertising is cash in advance unless credit has been established. Visa, MasterCard and Discover accepted. No refunds.

Semester Word Rates15 words or less no changes: $130; with bold headline $150. 16-25 words no changes: $150; with bold headline $175.26-35 words no changes: $175; with bold headline $200.More than 35 words will be charged the open classified rate.

Classified Display RatesClassified display, per column inchLocal Open Rate ..............................................................................$13.80Local Camera Ready ........................................................................$13.50Campus Rate ...................................................................................$12.80National Rate .................................................................................. $17.80Minimum ad size is 1 column wide by 1 inch deep. Display advertising policies apply.

Direct Classified Ad Placement: Place your ad di-rectly online by visiting our website www.dailytoreador.com. Receive an email asking if you would like to renew your ad so you don’t miss a single issue of The Daily Toreador. Visa, MasterCard, American Express and Dis-cover accepted.

6 COL x 3”per day 1000$

INCLUDES COLOR

6 COL x 2”per day 750

INCLUDES COLOR

Front Page Ad: 6 COL X 2”

Front Page Ad: 6 COL X 3”

$

Deadlines & TermsClassified word ads: 11 a.m. one day in advance.

Classified display ads: 4 p.m. 3 days in advance.

Special Features2013 Fall SemesterAug. 26.........................................................................Back-to-SchoolSept. 7 .........................................Tech vs. Stephen F. Austin weekendSept. 12.........................................................................Big 12 FootballSept. 12 ....................................Tech vs. TCU (Thursday night game)Sept. 20..................................Family Weekend: Tech vs. Texas StateOct. 11...........................Homecoming Weekend: Tech vs. Iowa StateNov. 1.............................................Tech vs. Oklahoma State weekendNov. 9...................................................Tech vs. Kansas State weekendNov. 15...........................................................Tech vs. Baylor weekendDec. 6...............................................................................Finals Frenzy

2014 Spring SemesterJan. 16...............................................................Spring Back-to-SchoolJan. 17.......................................................................Big 12 BasketballFeb. 24..........................................................................Housing GuideApril 11...............................Raider Life (Orientation Issue) DeadlineApril 25.......................................................Reader’s Choice AwardsMay 8...............................................................Finals Frenzy

Advertising

3 4 5 6 7

10 11 12 13 14

24 25 26 27 28

31

2 3 4 6

26 27 28 29 30

September

December

March

June

3 6

10 13

17 20

24 27

August M T W Th F

November

February

May

October

January

April

July/August

1

8 11

15 18

22 25

29 1

5

M T W Th F M T W Th F

M T W Th F M T W Th F M T W Th F

M T W Th F M T W Th F M T W Th F

M T W Th F M T W Th F

1 2

5 6 8

Circled: Special Editions

Publication

1 2 3 4

7 8 9 10 11

14 15 16 17 18

21 22 23 24 25

28 29 30 31

1

4 5 6 7 8

11 12 13 14 15

18 19 20 21 22

25 26

1 3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28

1 2 3 4 7 8 9 10 11 14 15 16 17 18 22 23 24 25 28 29 30

Display DeadlinesFor ads to appear on:Monday .........................................................3 p.m. previous WednesdayTuesday ............................................................. 3 p.m. previous ThursdayWednesday.............................................................3 p.m. previous FridayThursday .............................................................3 p.m. previous MondayFriday ..................................................................3 p.m. previous Tuesday

Late Ads Advertising cancelled after deadline is subject to full charge. Occasionally, ads can be accepted after deadline. If a late ad order is accepted, there will be a late charge of an additional 20% of the ad’s cost.

Insert Information: Maximum finished size is 10.5” x11.5”; minimum size is 6” x 8”; minimum thickness is .007” per page. Inserts must be shipped (on skids or in boxes) to The Daily Toreador’s printing plant.

Contact Advertising Office for scheduling and shipping instructions. Inserts are scheduled on a first-come basis.

1 Page .........................................$80 per M2-16 Pages ...................................$90 per MMultiple advertisers .................... $150 per MComplete shipment must arrive at printer no later than 5 days before distribution date. Do not ship inserts to arrive on Mondays; printer is closed.

Ship inserts to: Brazos Offset Printingc/o Terry Reeves9th & Industrial DriveSlaton, TX 79364(806) 828-5681

Mechanical SpecsThe Daily Toreador is an offset broadsheet publication printed with an 85-line screen. There are 6 columns per page at an 11.5-inch page width. Each column is 1.812 inches wide with 0.125 of an inch between columns. The full page depth is 21 inches. A full broadsheet page measures 6 columns x 21 inches for a total of 126 columns inches.

A double truck measures 13 columns wide (24.125 inches) x 21 inches deep for a total of 273 column inches.

A half-page ad measures 63 column inches and may be designed as follows: 3 columns x 21 inches deep6 columns x 10-1/2 inches deep4 columns x 15-1/2 inches deep1 column................................................................................1.812 inches2 columns ............................................................................... 3.75 inches3 columns ................................................................................5.75 inches4 columns ..............................................................................7.667 inches 5 columns ............................................................9.675 inches 6 columns ..................................................11.5 inches

Circulation 10,000 copies are printed Monday through Friday in fall and spring semesters; 5,500 in summer. The DT is distributed free on the Tech campus to a community of more than 35,000 readers.

Subscriptions to The DT are payable in advance: 12 months, $150; 6 months, $75. Individual copies cost $1 each.

Specifications

Insert RatesPre-printed inserts only. All rates are non-commissionable. The DT Advertising Manager must receive one sample copy in advance for review at least one week in advance. Minimum inserts in single run is 10,000.

Schedule

2013-2014

15 16 17

21 22 23 24

27 28 29 30 31

M T W Th F

3 4 5 6

9 10 11 12 13

16 17 18 19 20

23 24 25 26 27

30

Specifications: 2.875” x 2.875”. The notes will be printed on semi-gloss paper with a UV varnish overprint and placed above the fold on the front page of every paper. The adhesive is ultra removable and designed specifically not to affect the front page of the newspaper.

Colors used in artwork should be CMYK. Also, be sure all graphics and photos are CMYK (unless they are to be printed in black and white, then make sure they are gray-scale).

All printing of Sticky Notes must go through The Daily Toreador advertising department. All rates are non-commissionable. The DT Advertising Manager must receive 15 days advance notice for all artwork. Minimum notes in single run is 10,000.

Summer &

SummerThe Daily Toreador’s summer publication prints twice a week on Tuesdays and Fridays. The summer paper is filled primarily with news and entertainment. The campus is filled with Red Raider Orientation, many youth camps and more than 10,000 students attending classes.

Frequency Discount RatesFive issues, at a reduced rate of $12.00 per inchNine issues, at a reduced rate of $11.00 per inchFourteen issues, at a reduced rate of $10.00 per inchEighteen issues, (both summer semesters) at a reduced rate of $9.00 per inch

TODAYJanuary 18, 20119:00 am - 4:30 pm

Red Raider Ballroom, SUB

1,500Sticky Notes$

per run

oreadorTailyTheD

Serving the Texas Tech University community since 1925 www.dailytoreador.com

TUESDAY, JUNE 5, 2012VOLUME 86 ■ ISSUE 140

twitter.com/DailyToreador

Summer Swim RugbyRunning

Page 8

TodaysCollegeDeals.com

Page 5

NOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRING The Daily ToreadorThe Daily ToreadorThe Daily Toreador@ go to www.dailytoreador.com

click “work for the DT”& apply online

EDITORIAL: 806-742-3393 ADVERTISING: 806-742-3384 BUSINESS: 806-742-3388 FAX: 806-742-2434 CIRCULATION: 806-742-3388 EMAIL: [email protected]

Today Wednesday

8766

85 65

Classifieds...................7Crossword.. . . . . . . . . . . . . . . . .5Opinions.....................4Sudoku....... ... .. ... ... ... ..2

INDEX WEATHER

Buy online at dailytoreador.com

DTPhotos

IsolatedT-Storms

Texas Tech athletic director Kirby Hocutt hosted a news conference May 21 to announce that head baseball coach Dan Spencer had been fired.

Even though making no change in the program was considered, all Tech athletic programs are expected to compete at the national level, Hocutt said.

“Obviously, the season did not go the way that any of us had hoped, but Dan is a good man, Dan is a Red Raider, and we wish him only success as he moves forward,” Hocutt said at the news conference.

Spencer has three years left on his contract, Hocutt said, which Tech will honor.

Hocutt said the 2012 baseball season did not end as he had hoped, finishing 29-26 overall and 7-17 in the Big 12 Conference.

“Very simply, we are in a business that you are held accountable for your results and those are not the

results that we expect at Texas Tech,” Hocutt said.

Assistant coach Tim Tadlock will serve the role of interim coach until the head coach position is filled.

“Coach Tadlock and I had a chance to visit last night and again this morning, and he has expressed his interest for the full-time position, and he will be a very strong candidate for the full-time position,” Hocutt said.

The search for a new coach began promptly after Spencer was fired and will continue until the position is filled.

During the interim, Tadlock will remain in contact with the players who have committed and signed with Tech.

“You look at no two situations are ever the same and,” Hocutt said, “unfortunately, four years later this one didn’t work out the way anybody believed it would or anybody hoped it would, but you make the decisions that are necessary today and move forward and that is what we intend to do.”

Search continues forhead baseball coachAssistant coach Tim Tadlock to serve as interim until new baseball coach is hired

By KATELIN KELLYStaff Writer

Boston Building

Men’s tennis duo finishes 2nd at championship

Skinner: Miss USA nearly unbearable, but still

worth watchingOPINIONS, Pg. 4

TEXAS TECH BASEBALL head coach Dan Spencer was fired on May 20. The search for a new coach continues.

FILE PHOTO/The Daily Toreador

➤➤[email protected]

Tech student facing sexual assault charges Boston Avenue residence hall on schedule to open in August

By EFRAIN DUARTEStaff Writer

Tech student David Watson, 21, was arrested May 6, according to police reports, on charges of aggra-vated sexual assault, retaliation and possession of child pornography.

According to the police report, Watson remains in the Lubbock County Jail on $1.5 million bail for all three charges.

On May 18, according to the report, Watson’s attorney, Chuck Lanehart of Lubbock, filed a writ of habeas corpus asking the court to reduce bail and having no cause to hold Watson on the complaints.

Judge Jim Bob Darnell granted

the writ and hea rd both sides of evi-dence on May 24.

“I expect J u d g e ( J i m Bob) Darnell will follow the

law and substantially reduce the outrageous bail set in each of these three complaints,” Lanehart said in a statement.

No indictments have been brought against Watson, but a grand jury is expected to consider the cases sometime in June, Lane-hart said.➤➤[email protected]

Doubles team places 2nd at NCAA

By EFRAIN DUARTEStaff Writer

The last doubles match for Raony Carvalho and Gonzalo Escobar on May 28, ended in a loss in the final round of NCAA Championship.

The final match, which took place indoors in Athens, Ga., re-sulted in a loss to Ohio State Uni-versity’s doubles team.

Head tennis coach Tim Siegel reflected on the season and the NCAA tournament. “For me, the season is emotional,” Siegel said.

According to the Texas Tech Athletic website this is the fourth time in five years the Tech team has finished in the Intercollegiate Tennis Association Men’s Top 25.

“I know the score of all six matches at all times and that can be mentally tough and challenging,” Siegel said.

The Tech doubles team beat the

undefeated doubles duo of the Univer-sity of Southern California, which put them in the final match.

Carvalho, a native of Brazil, came to Texas Tech University as the number one tennis player in the 18 and under league in Brazil.

“(The tournament) was special for me because I knew that all of Texas Tech was watching and following us,”

Carvalho said. According to the Tech athletic

website, Carvalho has played tennis all four years while at Tech.

Escobar, a native of Ecuador, fin-ished top five in the junior league before coming to Tech. Escobar also has played for Tech all four years.

Both Carvalho and Escobar com-peted in their last NCAA tournaments

at the end of May. “I think, it being our last chance, we

wanted to finish the best way possible,” Carvalho said.

According to the Tech Athletics Department, Tech closed out the sea-son 16-9, finished second in the Big 12 Conference and advanced to the second round of the NCAA Championships.➤➤[email protected]

PHOTO BY SCOTT MACWATTERS/The Daily ToreadorCONSTRUCTION OF THE new residence hall and dining facility on Boston Avenue is expected to be complete before the fall semester begins.

By ASHLYN TUBBSStaff Writer

The new Boston Avenue hall and dining facility is still under construction, but will be completed in August in time for students to check in.

The dorm, which is a fast-track project that began in May 2011, will not exceed 18 months to complete.

“It’s a real tight schedule,” said Michael Molina, vice chancellor of facilities and planning, “but we’re on track and ready to attain it due to good planning and management.”

Molina said interior finishes are being applied to the rooms, and the furniture will move in early July.

Several floors are already com-pleted as the rooms are being fin-ished from south to north.

The hall has been built through

a type of construction called critical path scheduling, Molina said, which is lengthy, but efficient.

He said the rooms are suite style and the hall will contain 516 beds. Students never will have to share a bathroom with more than one person, and the rooms will be furnished with quality products. Each room also will have Wi-Fi Internet access with good connectivity.

“This hall is very different to dorms that have been here longer,” Molina said. “They are cutting edge in design.”

He said they stayed true to the Spanish Renaissance style architecture.

“The clay tile roofs tie it into cam-pus,” he said.

The dining hall is named The Com-mons by United Supermarkets because United donated money and received

its naming rights. Molina said naming rights to the dorm still are up for grabs, and potential donors are being pursued.

The Commons food court is a two-story, 20,500-square-foot stand-alone dining facility, Molina said. That is not a typical cafeteria.

Alan Cushman, manager of mar-keting and merchandising for Hospi-tality Services, said The Commons represents a totally different dining facility. It is the largest dining facility on campus, and will include an Einstein Bros. Bagels, a Mongolian-style grill, an Italian concept with a brick oven pizzeria, a salad line, Mexican grill with fresh guacamole, build-your-own grilled cheese line, soup bar, sandwiches, hot dogs and burgers, and a macaroni and cheese bar.

“It’s such a unique style of dining,”

Cushman said. “It’s a very new represen-tation of food service on campus. We’re always looking to bring new things to campus that students want. Students’ eating habits are always changing, so we can’t wait to bring the newest options available to them.”

Cushman said he is excited for The Commons to open this fall.

“We hope students enjoy it was much as we did putting it together and getting it going,” he said.

Molina said he hopes the Boston Avenue hall and dining facility will turn heads and that students will enjoy it as well.

“It’s a very impressive facility,” he said. “Hats off to the university for staying up with the project on such a fast track.”➤➤[email protected]

PHOTO COURTESY OF TRENTON HILBURNRAONY CARVALHO AND Gonzalo Escobar lost in the final round of the NCAA Tennis Championship.

IsolatedT-Storms

WATSON

806.742.3384

Sticky NotesTop Leaderboard

728 x 90

ONLINE RATES

Contactyouradreptodayat806.742.3384.

Top Leaderboard (728 x 90 pixels) ..... $450 / monthMiddle Leaderboard (728 x 90 pixels) $500 / monthWeather Sponsor (300 x 250 pixels) .. $375 / monthRectangle Right (300 x 250 pixels)..... $350 / monthBottom Leaderboard (728 x 90).......... $150 / month

Onlineadscanbeanimated,butcannotcontainsound.Ads need to be e-mailed to [email protected] include theURLof thepageyouwant linked toyourad.

DeadlineTwobusinessdayspriortostartdate.

Text Links$150 / month$750 / 6 months$1,200 / year

Bottom Leaderboard728 x 90

Weather Sponsor300 x 250

www.dailytoreador.com

Middle Leaderboard 728 x 90

Rectangle Right 300 x 250

Advertising Policies

ROP Specs » Minimumadsizeis1columnx1inch.Adsaresoldinone-halfinchincrements. » Adsmustbeasmanyinchesdeepastheyarecolumnswide.Adsmorethan19 inchesindeptharechargedthefulldepthof21inchesinthebroadsheetformat. » Broadsheetpagemeasures6columnsby21inches;printedinfall, springsemesters. » Tabloidpagemeasures5columnsby11.5inches;printedinthesummerand certain special sections.

Credit&Billing » Alldisplayadvertisingratesarenon-commissionable. » Allnewaccountsmustpaycashinadvancefortheirfirstthreeads.Oncecreditis establishedtheiraccountwillbebilled. » AlladvertisingiscashinadvanceunlesscredithasbeenestablishedwithStudent Mediaandtheadvertiser’saccountiscurrent. » Accountsarenetandpayableonthe10thofthemonthinwhichbillingis rendered. » Politicalandtransientadvertisersmustpaybycash,certifiedcheckormoneyorder inadvance. Allpoliticalandcauseadvertisementsmustcarrytheinformation requiredbylaw(e.g.,PaidPoliticalCommitteeforJohnDoe,Treasurer). » MasterCard, Visa,AmericanExpressandDiscoverareacceptable methodsofpayment. » Allentertainmentadvertisingiscashinadvance. » Allclassifiedadvertisingiscashinadvanceunlesscredithasbeenestablished. » The DTreservestherighttorequireprepaymentinadvanceortocancelcredit privilegesatanytime.

Agencycommission » Allratesarenettonewspaper.Adplacedthroughagenciesarecashinadvanceor billedtotheadvertiserresponsibleforpaymentuponapprovedcredit.

AdvertisingPolicy » AlladvertisingissubjecttoreviewbytheStudentAdvertisingManagerwithadvice fromtheAdvertisingManager. Shoulditbenecessary,astudentreviewwilldeter- mineiftheadvertisementmeetsthestandardsofacceptabilityforTheDailyToreador. » TheDailyToreadorwillnotknowinglyacceptanyadvertisementthatisdefama- tory,promotesacademicdishonesty,violatesanycity,county,stateorfederallaws, orthatispotentiallylibelousagainstapersonbasedonrace,age,color,creed,reli- gion,nationality, disability,genderorsexualorientation. » TheDailyToreadorreservestherighttorefuseanyadvertisingthatdoesnotcon- formtothepublishedadvertisingpolicy(availableuponrequest). » TheDailyToreadoronlywillplaceadsthat1.)promoteandsellmerchandisebased onitsvalue;2.)refrainfromreflectingunfairlyormakingdirectreferenceabout competitors,theirproducts,servicesormethodsofdoingbusiness; 3.)donotmock orarenotderogatorytowardcompetitorsorotherDT advertisers. » Liabilityforanyerrorsislimitedtothecostofthefirstinsertionofincorrectcopy. Requestsforadjustmentmustbemadewithin30daysofpublication. Shouldanad notbepublishedasordered,TheDailyToreadorcannotberesponsibleforany lossesordamagescausedasaresult.Allmake-goodadsaresubjecttothe advertisingmanager’sapproval. » TheDailyToreadorwillhonorallrequestswheneverpossible;however,position cannotbesoldorguaranteed. » Proofswillbeprovided,onadvertiser’srequests,foranyadsubmitted. » Cancellationofadvertisingspaceisaccepteduntilthedeadlineforspace reservation. Noexceptions. » Advertisinghavingtheappearanceofnewsmustbeclearlymarked“PaidAdvertis- ing”atthetopoftheadwithinitsborder. » Theadvertiseragreestoacceptsoleresponsibilityforthecontentofanadand

holdharmlessTexasTechUniversity,itsBoardofTrusteesanditsofficers,agentsandemployees,TheDailyToreadorandStudentMedia,fromandagainstanyandallloss,costandexpense,includingreasonableattorneyfees,resultingfromthepublicationbyTheDailyToreadoroftheadvertiser’sadvertisement.

FileSubmissionBasicInformation » Electronically-submittedadsarepreferred. Adsmaybe e-mailedorsuppliedonCD-ROM. » PDFisourpreferredformatforreceivingfiles. Whencreating aPDFfile,allfontsmustbeembedded,includingbasic fontssuchasHelveticaandTimes. The DTreservestheright tosubstitutesimilarfontsifafontiscorrupted. » [email protected]. Please includeyourname,address,phonenumber,whatyou’re submitting,theadsizeandtherundates. Allfontsandimages either need to be embedded or sent as a separate attachment. The DTadvertisingdepartmentpreferscamera-readyadsbe formattedasaPDF,EPSandTIF. *The DT is not responsible forthereproductionqualityofcamera-readyelectronicads. » UnacceptablefilesareWord,PowerPoint,QuarkXPress, PublisheroranyCorelsoftwareprograms. Ifyoucreate contentintheseprograms,youshouldconvertyourfiletoa PDF. FilesformatssuchasGIF,JPEGandPNGgenerally willnotreproducewellinprintandshouldnotbe submitted.

Images: » Resolution:170dpi » Line screen:85lpi » CMYKorspotcolor:Ifyouradisrunningcolor. Ifnot, pleasegrayscale yourimages.Usethesespecsifyouaresending afilein.EPSor.TIF formatorhaveimageswithinan ad. Pleasecontactyoursales representativeifyouwishtouseaspecificspotcolor. Ourprinterkeeps alimitednumberofcolorsonhandandwillneedextratimetospecial order certaincolorsifnecessary. » The DTreservestherighttoresetorresizeadssubmitted with the incorrect dimensions. Thismayresultinchangesfrom theoriginal layout.The DTisnotresponsibleforthereproductionqualityofcamera- readyelectronicads.

Programsweuse: » AdPro 5.2 » AdForce5.6 » AdobeInDesignCS57.0.4

AdvertisingTerms:Camera-ready:Apaste-upreadytobephotographedbytheplatemaker.Doesnotrequireanycamerawork,paste-uportypesetting.Columninch:Aspaceoneinchdeepandonecolumnwide.Displayad:Adinnewspaperthatmakesuseofdesignorrandomplacementofelementsofvarioussizestoattractattention.Localadvertising:Advertisingplacedbylocalretailfirmsratherthanbynationalmanufacturers.Tear sheet:Afullpagetornfromanewspapergiventoadvertiserstoshowproofofpublication.

806.742.3384