2013-09-24: media industry in the digital age
Post on 19-Oct-2014
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By Tim CondonTRANSCRIPT
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Media Industry in the Digital Age Tim Condon
Director, New Ventures
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Who owns digital adver7sing?
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2010 2011 2012 2013 2014 2015 2016
Search
Banner ads
Video
Rich Media
Source: eMarketer, Sept 2012
Where is the Money Spent?
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Source: Turn, Jun 2013
CPM Trends
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So, what is a media company (who happens not to be Google or Facebook) to do?
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Dive deep into an area that you can own. For WaPo this is all about Political Washington
• PostTV • BrandConnect • Heavy targeting to Capitol Hill
Specialize
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Rise of Video
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Source: Borrell & Associates, 2012
Targeted Display
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Experiment
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• Each experiment has a P&L and an owner
• Drive revenues that are not dependent upon digital display (incl. video)
• Stay within strategic core and leverage Post affiliation
Structure for WaPo New Ventures
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What is ServiceAlley?
• Launched in Jan 2010 as a review based marketplace free to consumers with open access to provider info
• Added a social recommendation tool called Friendorsements to find home contractors your friends recommend
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Why Home Services?
• Large industry made up of lots of small businesses
• Trust is a major issue and WaPo brand can help there
• Large incumbents with models that predate online social networking
• Word of mouth the main source of info for most consumers – even before online social networks
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The ServiceAlley vision Answer viewable
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The ServiceAlley vision
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• Runway • The ability to invest for a long period of time
• Mindset • Invent • Patience • Put customers first
What does the Jeff Bezos acquisi7on mean?