2013 05 - mtn ng investor day nigeria

Upload: yannisben

Post on 04-Jun-2018

291 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    1/148

    MTN Nigeria

    Analysts Presentation

    May 2013

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    2/148

    MTN Nigeria

    CEOs Overview

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    3/148

    3

    MTN Nigeria Management Team

    Brett GoschenChief Executive Officer

    Amina OyagbolaHuman Resources

    Executive

    Charles MolapisiChief Information

    Officer

    Babatunde OshoChief Enterprise

    Solutions Executive

    Wale GoodluckCorporate Services

    Executive

    Andrew BingChief Financial

    Officer

    Lynda Saint-NwaforChief Technical

    Officer

    Larry AnnettsChief Marketing

    Officer

    Akin BraithwaiteCustomer Relations

    Executive

    Helene HeslopGM, Business Risk

    Management

    Omatsola BarrowSales & Distribution

    Executive

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    4/148

    Country Overview

    MTN Nigeria Corporate Profile

    2012 Performance Review

    Looking Ahead

    Contents

    4

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    5/148

    5

    Country Overview

    Population 161m Market sizing 141.9m (2014) Population Penetration 38%Penetration into Addressable

    Market 73%

    Economics

    GDP per capita (US$at PPP)Source: NBS

    US$1,490

    InflationSource: CBN 8.6%

    Commercial banks'prime lending rateSource: CBN

    16.6%

    Exchange rateSource: CBN

    LC/USD = 157.31

    Demographics

    LanguageEnglish, several locallanguages

    Major Religions Christianity and Islam

    KanoMaiduguri

    http://www.google.com.ng/imgres?imgurl=http://www.33ff.com/flags/XL_flags/Nigeria_flag.gif&imgrefurl=http://www.33ff.com/flags/worldflags/Nigeria_flag.html&h=240&w=360&sz=2&tbnid=gjh_ikwDWc7pfM::&tbnh=81&tbnw=121&prev=/images?q=nigerian+flag&hl=en&usg=__mjt2gcCi1ZWEcfOsk3no8btkigY=&ei=XkPLSfbBLparjAed6vjOCQ&sa=X&oi=image_result&resnum=3&ct=image&cd=1
  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    6/148

    Environment Scan

    Infrastructuresharing

    Political instability Challenges in the relationship between the executive and the legislature arm of government partly due to

    disagreements over national budget planning and implementation.

    Incidence of insecurity, widespread flooding and other socio-economic issues. Criticism of government security, infrastructural development and job creation.

    Political

    Review of the 2009 Interconnect Rates which fixed asymmetric interconnect rates in favour of newentrants and imposition of Off-net price cap of N4 for SMS

    NCC fined Telecoms Operators over Poor Service Quality and promo bans now lifted for all operators Number Portability commenced in April 2013 Subscriber registration cut-off date announced 30thJune

    MTNN declared Dominant Operator in GSM and Leased lines with Glo

    Regulatory

    High inflation rate prevailed for most of 2012 period after the removal of fuel subsidy, which saw 50%

    increase in pump price of petrol at the opening of the year. Consistent focus on price stability, fiscal consolidation and prudence by the monetary and fiscal authorities Relative stability in domestic interest rates compared to the previous period with sharp volatility during

    the third quarter of the year. External reserve closed at $44 billion while Nigeria bonny light crude remained above $100 per barrel for

    most of the period

    90- day NIBOR averaged 14.02% in 2012 compared to 13.94% recorded in 2011 Monetary policy rate (MPR) remained stable at 12% throughout the period

    Economic

    6

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    7/1487

    GSM Competitors December 2012

    MTN Airtel Glo Etisalat

    Launch date 2001 2001 2003 2007

    Subscribers 47.4m 19.6m 18.8m 13.9m

    Market share 47.56% 19.62% 18.88% 13.93%

    ShareholdersMTNI (78.8%)Private (21.2%)

    Airtel (79.1%)Private (20.1%)

    100% localshareholding

    EMTS (40%)Mubadala (30%)PTHL (30%)*

    * Premium Telecommunications Holdings Limited (PTHL), a special purpose vehicle which holds the interest of Nigerian investors inEtisalat. PTHL offered 35 million shares (17.5%) for sale via Private Placement in March 2009

    Strategic focus and positioning

    MTNNEstablished market leader in volume and value terms based on strong brand, segmented value propositions and PanNigerian network coverage.Innovation leader with consistent market advantage on new products and services. The brand has driven key marketmilestone E.g. first prepaid Blackberry in Africa, DStv Mobile, Magic Voice etc.

    AirtelThe price leader and has led major market disruption since its entry in 2010, with a 60% reduction in headline tariff.Aggressive data focus with 3.5G network in all the 36 major cities/state capitals in Nigeria.

    EtisalatPioneered flat/unitary tariff as a late entrant and has consistently leveraged this for growth and market attraction.Perceived as offering the best data experience, both on small and large screens Pan Nigeria

    GlobacomOffers the lowest rate in the market, with on-net CUG rate that is as low as N3/min (2 cent/min.)Has established itself as a truly Nigerian brand with strong local appeal and reinforced by localized propositions e.g.Ofala SIM (a unique price plan created for a local festival in the Eastern part of Nigeria)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    8/1488

    MTN Nigeria Shareholders and Board of Directors

    MTN Nigeria

    Individual localshareholders

    MTN Group

    Shareholdersthrough privateplacement(OTC)

    78.83%

    8.73%

    12.44%Audit and Risk Management Committee

    F Jakoet (Chairman) (INED)*

    MTN Reps

    N Patel

    Non-executive Directors

    B Folawiyo

    Board of directors

    P Dozie (Chairman)

    MTN Reps

    R S DabengwaN Patel

    P NormanJ Desai

    Executive Directors

    B Goschen (CEO) A Bing (CFO)

    Non-executive Directors

    P DozieM S BelloA DasukiB Folawiyo

    V OdilliG OyebodeF Jakoet (INED)*

    ** Including Shanduka

    **

    *Independent Non- Executive Director

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    9/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    10/14810

    Radio Network Rollout

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    11/14811

    Network Coverage

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    12/14812

    Data Coverage

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    13/14813

    Subscribers/ARPU/Revenue

    Net Additions

    Market Share

    Capex / BTS Rollout

    Data

    2012 Performance Review

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    14/148

    30 827

    38 66941 641

    47,44051 295

    12, 11 9.8 8.7 7.8

    Dec-09 Dec-10 Dec-11 Dec-12 Mar-13

    MTNSubscribers

    ('000)ARPU (USD)

    Launched Aug 2001Market share 49.7%

    (Q1 13)Population 161m Market sizing 141.9m (2014) Penetration 64%

    4 261 4 230

    1,872 1,543

    3 854

    3 489 3 612

    1,101

    4,257

    Dec-09 Dec-10 Dec-11 Dec-12 Mar-13

    H2 H1

    5,800

    7,750 7,842

    2,973

    Significant increase in net additions

    Attractive segmented value propositions

    Significant field activities driving activations

    Effective churn management

    Aggressive competition in Q4

    Continued growth despite promo ban

    Improving Network Quality

    Improved brand perception

    ARPU declined 8.1%

    Marginal ARPusstill above $6 Continued intense competitive pressure on

    tariffs

    Nigeria- operational highlights

    Net additions(000)

    Subscribers(000)/ARPU ($)

    Outgoing MOU 53 48 55 70

    14

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    15/14815

    MOU / ERM (USD) Trend

    Mar-12 Jun-12 Sep-12 Dec-12 Mar-13

    MOU 2 556 2 866 3 637 3 953 4 716

    ERM 0.123 0.09 0.07 0.067 0.062

    MOU ERM

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    16/14816

    Average Daily Revenue (NGN m)

    Average daily revenue

    Average daily rev

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    17/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    18/148

    Capex as % ofrevenue

    30.3 13.8 16.7 30.3

    Rollout achievements for 2012

    successfully implemented a large networkswap and modernisation programme

    Achieved 108% of 2012 CapitalisationTarget

    1,175 3G BTSs rolled out

    Achieved 100% WACS availability and

    WACS alternate (out-bound) DCNimplementation

    Power equipment upgrades / optimization /replacement at switching centres, BTS, Fibre

    and other high priority sites across the

    country

    Rolled out 682 BTS (2G & 3G sites) in Q12013

    Nigeria- infrastructure highlights

    180

    96129

    258

    79

    Dec-09 Dec-10 Dec-11 Dec-12 Mar-13

    1 220

    1 984

    983

    2 589

    682

    Dec-09 Dec-10 Dec-11 Dec-12 Mar-13

    BTS Rollout

    CapexNGN (billion)

    18

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    19/14819

    Network Infrastructure

    Network Infrastructure Dec-11 Jun-12 Dec-12 Mar-13

    2G BTS Sites (Cumulative) 7,046 7,600 8,457 8,905

    3G BTS Sites (Cumulative) 2,074 2,636 3,250 3,481

    Number of km of fibre rolled out (Cumulative)

    Backbone Metro (Cumulative) 9,077 9,169 9,738 10,432

    Fibre to site (Cumulative) 152 152 1,513 1,551

    BH Erlang carried by the Network 596,554 557,511 779,194 785,557

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    20/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    21/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    22/148

    22

    Aggressive Network rollout 2G and 3G

    Creating a distinct customer experience at all touch points

    Continued acquisition drive

    Effective churn management

    Driving local content in Apps

    Cost effectiveness and Efficiency

    Looking Ahead

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    23/148

    MTN Nigeria

    Financial Overview

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    24/148

    24

    Trend of Key Performance Matrix

    Revenue (N'bn) Costs Nbn (COS+Opex) EBITDA Nbn

    Data Revenue (Nbn) Net Connections (millions) RGS (millions)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    25/148

    25

    Trend of Key Performance Matrix (Contd)

    Market Share Outgoing MOU (millions) Incoming MOU (millions)

    BTS Additions Capitalisation (N'bn) ERM (N)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    26/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    27/148

    Revenue and Operating CostNGN bns

    2012 2011 % ChangeFY11 VFY12

    2010 2009 2008

    Airtime and Subscriptions 537.9 595.6 (9.7%) 580.8 493.6 370.9

    Interconnect 92.3 91.7 0.7% 59.4 72.0 62.2

    Data 105.8 59.6 77.5% 40.9 22.6 15.8

    Others 17.5 11.1 57.7% 10.7 8.1 6.4

    Total Revenue 753.6 758.0 (0.6%) 691.8 596.2 455.3

    Cost of Sales 153.0 135.8 (12.7%) 121.4 119.2 90.0

    Operating Expenses 160.9 154.1 (4.4%) 134.5 124.6 100.7

    Operating Cost 313.9 289.9 (8.3%) 255.9 243.8 190.7

    27

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    28/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    29/148

    29

    Effective Rate per Minute

    N34.70

    N28.10 N28.21

    N22.20

    N14.98

    2008 2009 2010 2011 2012

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    30/148

    30

    Monthly & Average Daily Revenue (NGN bns)

    Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12

    Monthly Revenue

    Others Data Interconnect Airtime and Subscriptions

    Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    31/148

    31

    Interconnect AnalysisNGN bns

    62.272.0

    59.4

    91.7 92.3

    41.049.6

    38.6

    49.0

    66.8

    0.0

    20.0

    40.0

    60.0

    80.0

    100.0

    2008 2009 2010 2011 2012

    Interconnect Revenue Interconnect Cost

    23.726.0 24.6

    46.9

    30.2

    FY'08 FY'09 FY'10 FY'11 FY'12

    Net Interconnect Revenue (N'b)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    32/148

    32

    Operating Expenses Analysis

    42.1

    17.2

    33.8

    18

    50.1

    38.9

    19.6

    33.6

    19

    43.3

    Facilities Marketing Prof Fees Maintenance Others

    2012 (NGN 161bn) 2011 (NGN154bn)

    Facilities cost

    15% increase in the number of integrated sites

    and >100% growth in number of Hybrid sites

    Marketing costs

    Decline due to costs saving measures

    implemented in FY12 i.e. lower rates from

    Vendors (for instance media agent fees and

    football sponsorships) as well as reduction inthe number of sponsorships carried out

    Maintenance costs declined due to increase in the

    number of colocation sites in 2012 and other cost

    saving measures adopted by the business

    Others increased due to growth in Staff Costs

    (16%) and Leased Circuits (30%). The growth in

    Leased Circuit was due to increase in volume of

    data traffic which led to 127% growth in the total

    number of E1s (2,300 in FY11 to 5,217 in FY12)

    Total OperatingExpenses

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    33/148

    33

    Fuel Usage & BTS Additions Analysis

    142.4

    153.7 151.8

    137.3

    112.4

    2 214

    1 620

    1 984

    983

    2 589

    2008 2009 2010 2011 2012

    Litre (m) BTS ADDS

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    34/148

    EBITDA declined by 6% between 2011

    and 2012 due to:

    Intense competitive pressures in the industry

    leading to decline in tariffs (ERM decreased by

    33% over the period)

    High volume of freebies to subscribers

    Security risks in Northern Nigeria as well as

    floods in various parts of the country which

    impacted sales and usage

    Tariff reduction and growth in subscriber base

    during the year resulted in an increase of off-

    net MOU and as such interconnect costs

    EBITDA and key drivers

    N468bN440b

    62%

    58%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    50

    100

    150

    200

    250

    300

    350

    400

    450

    500

    2011 2012

    EBITDA EBITDA margin

    34

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    35/148

    35

    Tax Reconciliation

    Material reconciling items:

    Effective tax rate reconciliation 27.1%

    Companys Income Tax 30.0%

    Education tax 2.8%

    Expenses not Allowed 2.6%

    Investment allowance relief (2.0%)

    Prior year Tax Overprovision (2.0%)

    Exempt Income (FGN Bond) (4.3%)

    43%

    32% 32% 32%

    27%

    Dec-08 Dec-09 Dec-10 Dec-11 Dec-12

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    36/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    37/148

    Statement of cash flowsNGN bn

    2012 2011 2010

    Net cash generated from operations 456 504 440

    Taxation paid (103) (61) (50)

    Cash inflows from operating activities 353 443 390

    Acquisitions of PPE (228) (127) (96)

    Proceeds from sale of PPE (42) (5) 4

    Other Investments 130 (156) (3)Interest received 34 13 6

    Cash outflows from investing activities (107) (275) (89)

    Proceeds from borrowings 65 43 10

    Repayment of borrowings (96) (20) (17)

    Dividends paid (239) (221) (166)Interest paid (48) (33) (28)

    Cash outflows from financing activities (318) (231) (201)

    Net movement in cash and cash equivalents (71) (63) 100

    Cash and cash equivalents at the beginning of the year 107 170 70

    Cash and cash equivalents at the end of the year 36 107 170

    37

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    38/148

    38

    Average Exchange Rate

    15

    30

    0

    40

    80

    120

    160

    200

    2005 2006 2007 2008 2009 2010 2011 2012

    USD:NGN ZAR:NGN Rates are year-end rates

    USD:NGN rate has witnessed a lot of fluctuation over the years. The CBN is howevermaking significant efforts to ensure stability of the NGN

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    39/148

    39

    Interest Rate & Inflation Rate

    -

    5.00

    10.00

    15.00

    20.00

    2008 2009 2010 2011 2012

    Annual Interest rate (%) Annual Inflation Rate (%)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    40/148

    40

    Funding Structure

    $1.2bn and $900m term loan facilities (Indexed on NIBOR plus Margins) 6.5 years tenor

    Repayable in 9 equal semi-annual installments from November 2015 November 2019

    US$300m term loan facility (Indexed on LIBOR plus Margins)

    6 year tenor

    Repayable in 10 equal semi-annual installments from October 2014 April 2019

    US$200m foreign currency buyers credit for purchase of Huawei equipment (Indexed on LIBOR plus Margins)

    5 year tenor Repayable in 7 equal semi-annual installments from June 2012 June 2015. Outstanding Bal: US$188 (Apr.2013)

    US$250m foreign currency term loan facility linked to Ericsson equipment purchases (Indexed on LIBOR plus Margins)

    95% Comprehensive cover provided by EKN of Sweden

    5 year tenor

    Repayable in 8 equal semi-annual installments as of Dec 2011 Jun 2015. Outstanding Balance: US$150m (Apr.2013)

    US$300m foreign currency buyers credit for purchase of Huawei equipment (Indexed on LIBOR plus Margins)

    6.5 year tenor

    Repayable in 9 equal semi-annual installments from July 2015 December 2019

    US$300m foreign currency term loan facility linked to Ericsson equipment purchases (Indexed on LIBOR plus Margins)

    95% Comprehensive cover provided by EKN of Sweden and funded by SEK to the tune of US$100m

    6.5 year tenor

    Repayable in 12 equal semi-annual installments from February 2014 to August 2019

    Net debt: EBITDA Not more than 2.5x EBITDA: Net interest payable - Not less than 5.0x

    MTN Nigeria has a loan portfolio with a consortium of local banks and foreign banks

    Restructured &Additional LocalCurrency Facility

    Old Buyers CreditFacility

    New Foreign LoanSyndication Facility

    Loan Covenants

    Old ECA-BackedFacility

    New ECA-BackedFacility

    New Buyers CreditFacility

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    41/148

    May 2013

    Topical Regulatory Issues

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    42/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    43/148

    Overview of Nigeria Regulatory Landscape

    Background

    Historical stable regulatory environment

    Policy direction provided by the Ministry of

    Communications Technology; Regulatory

    oversight provided by Nigerian Communications

    Commission (NCC)

    Political, legislative and environmental factors

    exert pressure on Regulator

    Largely consultative approach to industry

    regulation; but we note increasing political and

    consumerist influences Quasi-regulators (CPC, NESREA, NLRC) and

    other ecosystem issues create the problem of

    overlapping (multiple) regulation and taxation.

    Politicalinfluences/tensions

    Ongoing securitychallenges

    Infrastructure Deficit(power, transmission,

    roads)

    Dependencies

    43

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    44/148

    Licensing & Spectrum Issues

    Snapshot of MTN Licenses

    License Year of issue Term ExpiryDate

    DML 9thFeb 2001 15yrs 8thFeb2016

    UASL 1stSep 2006 15yrs 31stAug2021

    2GHzSpectrum

    1stMay 2007 15yrs 30thApr2022

    WACS 1stJan 2010 20yrs 31stDec2030

    Unified Licensing framework in operation. Review of licensing structure anticipated Focus on competition compliance designation

    of dominant operators and move to prescribepricing principles.

    Also amplified enforcement of colocation/infrastructure sharing obligations.

    Spectrum

    Spectrum allocation : auctions the preferred allocation model

    MTN allocations 900MHz, 1800MHz, 2100MHz & 3.5Ghz utilized for 2G, 3G and WIMAX servicesrespectively

    Key challenges are availability of spectrum, bandwidth sufficiency and interference issues.

    Present utilization remains key consideration vis--vis potential for refarming to maximize efficient

    usage; LTE trials ongoing on 1800MHz band pending availability of desired 2.6GHz & 800MHz bands

    Potentials for spectrum reorganization vis--vis Digital Dividend & 4G/LTE Spectrum; definitive

    roadmap for analog-digital migration remains unclear; converged regulator possible.

    44

    Licenses

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    45/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    46/148

    Overlapping/Multiple Regulation & Taxation

    Drivers:

    Revenue generation Turf wars Cash Cow / Golden

    Goose perception Quick-win opportunity CSR enforcement

    Protagonists

    Antagonist

    Increased operational costs

    Limitations on ability to generate revenue

    Revenue losses from idle/sealed sites

    Ripple effects: unhelpful precedents

    Detriment on QoS and sanction exposure

    Destabilizes network budgeting & createsrollout delays

    Features

    Overlapping MDAs = duplicated jurisdictions/charges

    Illegal taxes & Levies

    Creation of local & State versions of federal taxes

    Taxation without legal basis/spurious instruments

    Arbitrary increase of existing taxes & levies

    Illegitimate audit & assessment fees

    Informal militant/community demands

    Impacts

    46

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    47/148

    Broadband Policy Multiple approaches in executive and regulatory proposals:

    Presidential - 360 coverage of issues, inclusive industry engagement, due consideration

    of existing investments NCC focused on infrastructure and competition regulation. Both approaches now being harmonised.

    MTNs focus: Harmonization/alignment of the 2 paths Maximising the opportunity for Government support to provide broadband enablers Preventing any attempt to expropriate investments; mitigating against prejudicial

    implementation.

    Policy Developments

    ICT Policy Ongoing development of holistic ICT industry policy to provide basis for proposed sector

    convergence and transformation strategies ICT Policy thrust to render Nigeria a true knowledge society with significant opportunities

    for growth especially in data space. MTNscurrent efforts thus invested in bringing ICT Policy to fruition as early as possible

    Convergence Expectations Proposals for merger of telecoms and broadcasting regulators to harmonize spectrum

    administration across sectors and aid seamless harvest of Digital Dividend spectrum. MTN expects speedy implementation of convergence to harness the gains of LTE spectrum

    availability especially the desirable 800MHz band now occupied by broadcasters.

    47

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    48/148

    Emerging Trends

    Critical Infrastructure Protection Concerted industry efforts on two fronts:

    Secure formal declaration of telecoms infrastructure as Critical NationalInfrastructure (CNI)

    Actualize Critical Infrastructure Protection Legislation

    Ministerial buy-in at executive level to fortify telecoms infrastructure.

    Proposals for Mandatory Listing

    The industry has recently come under pressure for public listing on the NSE

    Explored the opportunity In this event all operators would be expected to comply Challenges to consider: profit history of operators, dominance and market size

    28%

    72%

    Regulatory Sanctions to

    Date

    1st 10 yrs

    Last 2 yrs

    Competition Regulation

    NCC continues to scrutinize and apply both ex-ante & ex-postmeasures to the telecoms market to achieve balance leading to declaration of significant market power/dominance

    in defined markets and consequential action.

    Regulatory Approach: MTN continues to manage regulatory overtures which are

    influenced by consumerist considerations/heavy political andother pressures.

    MTN and Industry continue to promote industry self-

    regulation/light touch regulation48

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    49/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    50/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    51/148

    MTN NigeriaMarketing Presentation to the Analysts

    Agenda

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    52/148

    g

    Competitive landscape

    Q1 Performance Highlight

    MTR reduction and MNP : Strategic Response

    2013 Strategic Theme and Initiatives

    Aggressive data drive

    VAS/Product Innovation

    Churn/Dormancy Management

    Agent Banking :Mobile Money

    Segmented Value proposition 52

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    53/148

    Competitive Overview: Jan- March 2013

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    54/148

    Competitive Overview: Jan March 2013

    Globacom

    Airtel Nigeria

    Etisalat Nigeria

    Globacom impacted the data market with 7-in-1 inclusive data plus device proposition (discounteddevice between 15-25% free 200-500MB instant data on activation, ongoing free data of 200MB for 12months, low tariff CUG numbers (9K to 9 numbers), Special No rate (2k), flat rate of 18k to all networks andunlimited download for a week!

    Launched 2 new price plans with 40% reduction in offnet rates (Glo Hi Flier and Glo Talk Free N10.80)

    Leverage its 10thanniversary to relaunch with a new pay-off UNLIMITED , with clear pre-MNP innuendo.

    Strategic government /Public sector proposition (25,000 CUG for LASG staff , 100,000 CUG Police CoopCominitiative)

    Despite regulators' ban and continued to leverage 9x bonus for growth.

    Medium value multi-simming drive, as a source of secondary growth with discounted Samsung Duo bundleoffer.

    Enhanced data strategy (Samsung Hero series and HTC Window phone), bundled with on-net calls, SMSand dataand relaunched its Smartbyte unitary tariff (N12 to all networks after 250MB data)

    Aggressive data proposition with highly publicised Free 2G for 3G/month offer.

    Launched premium rates first 2-minutes tariff , with advantage of discounted flat rate per day (EasyPlan atN12)

    Aggressive below-the-line with 20% bonus of total cumulative spend per month

    54

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    55/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    56/148

    MTN gained ~2.14% subscriber share through effectivedormancy management initiatives and targeted penetration of

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    57/148

    Glo-Mobile

    1 3 9 3 1 3 5 2 1 3 3 1 1 3 9

    4 7 5 6 4 8 8 3 4 9 2 8 4 9 7

    1 3 6 43 5 63 7 3

    4 7 8 28 67 9

    Mar 13

    17 80

    19 40

    Feb13

    18 01

    19 40

    Jan13Sep12

    19 74

    18 63

    18 31

    19 33

    Dec 12

    18 88

    19 62

    Nov12

    19 39

    19 15

    Oct 12

    19 57

    18 80

    EMTSAirtelMTN

    dormancy management initiatives and targeted penetration offirst timers (with attractive proposition)

    57

    Competitive offers for new entrant and seasonalityi t d G ti th H MTN

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    58/148

    %Gross Connection

    growth Sept '12 Oct '12 Nov '12 Dec '12 Jan 13 Feb '13 Mar '13

    MTN 17% -1% 2% 17% -1% -11% 15%

    %Gross Connectiongrowth Sept '12 Oct '12 Nov '12 Dec '12 Jan 13 Feb '13 Mar '13

    GC 2013YTD

    MTN 1,763,293 1,751,162 1,788,507 2,096,710 2,070,466 1,836,004 2,111,507 6,017,977

    impacted on Gross connection growth. However, MTNmaintained 32.5% lead on YTD average vs others.

    The growth decline observed in January is synonymous with a new year (average holiday of 3-

    5days) and February decline is as a result of number of days of the month (28 days).

    *We estimate Gross Connections for other operators as the new sims that appear on the MTNN network for the first time in the last 180days. i.e. An operators sim thatmakes/receive an activity on our network for the first time in 180 days is taken as a new connection for that Operator. 58

    Market share drivers in the month : MTN has 56% share of first-timers (a 9% point growth from Nov12) and has maintained a

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    59/148

    timers (a 9% point growth from Nov12) and has maintained astable figure amongst the multi-simmers

    Sep2012

    Oct2012

    Nov2012

    Dec2012

    Jan2013

    Feb2013

    Mar2013

    % new connections

    with previous SIM 68 74 66 65 68 65 63

    % new connectionswith NO previous SIM

    32 26 34 35 32 35 37

    MTN share within the% new connectionswith NO previous SIM

    59 54 47 47 52 55 56

    MTN Share amongst first-timers

    MTN Share amongst multisimmers

    Multisimmers continue to be the largest contributors tonew connections

    The prevalence of high-end and branded multiple SIMdevices from established OEMs like Samsung , LG and

    Nokia. This is giving fresh impetus to multisimmingbehaviour and making it more attractive to the highvalue segment.

    MTN leads on share of first timers (9 percentpercentage growth from Nov. 2012) and have sustainedits share amongst multisimmers through attractivepropositions.

    MTN Airtel Glo EMTS

    Nov-12 17 31 18 34

    Dec-12 16 33 18 33

    Jan-13 16 33 19 32

    Feb-13 17 32 20 31Mar-13 17 34 22 27

    MTN Airtel Glo EMTSNov-12 47 25 13 15

    Dec-12 47 26 12 15

    Jan-13 52 25 11 12

    Feb-13 55 23 11 11

    Mar-13 56 23 11 10

    59

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    60/148

    MNP , MTR and Dominance Operator statusMTNs strategic response

    60

    MTN Nigeria MNP Go to market strategies

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    61/148

    MTN Nigeria MNP Go-to-market strategies

    4 3

    21

    CAPTURE

    ENTICEPROTECT

    RETAIN

    Existing Customers

    DEFENSIVE STRATEGY

    New Customers

    OFFENSIVE STRATEGY

    PreMNP

    PostMNP

    61

    Mobile Number Portability: MTNs strategic thrust

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    62/148

    MNP is minimal in a highly multisimmingmarket, as customers can maximize the bestoffers per operator.

    MNP has had limited impact in most markets,usually observed as another competitive

    event, without being a disruptor.

    Churn experiences a marginal increase duringthe year MNP is introduced, however itreturns to close to pre-MNP levels in the nextyear or two.

    Reasons for porting includeprice seekersand quality seekers, and a significantnumber of porting processes are abandoned.

    Position MTN as the ultimateporting destination, buildingon the established marketcredentials and positivebrand equity

    Minimise the risk of net loss

    that is traditionallyassociated with theincumbent/market leader

    Leverage the opportunity fornew acquisition, building onMTNs coverage andincreasingly positive value

    perception, linked to itslarge-community on-netadvantage.

    62

    MTN has just launched the most impactful MNP campaign:ti ffi i t hi ldi ff t d iti b d ffi it

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    63/148

    Positive 81

    Neutral 11

    Negative 8

    Brilliant, ingenious, Disruptive, WoW 42

    Biggest coup in Marketing 88

    There is so much to Saka with the dance

    steps 4

    I dont like MTN, but I will not port because

    of this great ad 6

    Porting is not about advertising, fix your

    network 9

    Failure of Etisalat Marketing management 6

    A clearer understanding of the meaning ofporting 4

    MTN remains the clear leader, irrespective

    of its challenges 4

    Others 22

    Social Miner Audit of 14,121 commentson all social networks 24th April and May

    4th2013

    Over 120,000

    unpaid views onYouTube!

    Has generatedover 7,200earned uniquecontent viareports intraditionalmedia, radiocommentary,

    blog anddirect/indirecttagging.

    creating sufficient shielding effect and positive brand affinity

    Disproportionate reduction in MTR by 40.2% vs 25.5%i D 2009 ith l t di i k f l i

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    64/148

    in Dec 2009, with low-to-medium risk of value erosion

    The new glide path starts on 1 April 2013, and runs until 30 March 2016, with a 40.2% downwardadjustment, with a further 10.2% and 11.7% between 2014 and 2015 respectively.

    Sep '06 Dec '09 Dec '10 Dec '11 Dec '12 Apr '13 Apr 14 Apr 15

    EstablishedMNO 11.00 8.20 8.20 8.20 8.20 4.90 4.40 3.90

    New andSmall

    operators 10.20 9.80 9.00 8.20 6.90 5.20 3.90

    MTN ERM 35.04 28.64 28.59 18.19 10.56

    Decline inMTR 25.5% 40.2% 10.2% 11.4%

    Decline inERM 18.3% 41.9%

    64

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    65/148

    2013 Marketing Goals & High Level Execution Strategy

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    66/148

    66

    g g gy

    2013 Goals & Objectives

    Deliver 7.0m net adds

    Recapture market share in urban/city areas particularly Lagos by improving capacity and QoS anddeveloping compelling propositions for HV customers

    Develop regional market approach to customise propositions and distribution channel management by area

    Develop MTN Zone concept as key competitive differentiator

    Anticipate MNP arrival and incentivise HV customers so they do not use MNP arrival to churn

    Develop Multi-SIM approach that ensures MTN SIM is primary and multiple slots in Multi-SIM devices areavailable to MTN SIMs

    Develop mobile money proposition to achieve sustainable base

    Grow data revenues particularly encouraging use of 3G network

    Introduction of churn management campaigns

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    67/148

    Aggressive data growth

    67

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    68/148

    Data Users Vs. Average Usage (MB)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    69/148

    9.02 8.70 9.15

    12.82

    14.30 16.1417.31

    19.73

    22.81

    12.7815.97

    13.62

    24.17

    40.41

    49.13 48.1746.75

    56.51

    0

    10

    20

    30

    40

    50

    60

    -

    5

    10

    15

    20

    25

    Q111 Q211 Q311 Q411 Q112 Q212 Q312 Q412 Q113

    Millions

    Data users Average Usage (mb)

    Data Users:Q42011: 12.82M

    Q42012: 19.73M

    Average usage/user increasing with data user growth and congruentwith increasing adoption of low/medium value smartphones andlifestyle contents (social media, e-learning and online shopping).

    69

    High Growth potential of Smartphones: Growing subscriberbase and ARPU

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    70/148

    base and ARPU

    Smartphone Vs. Non-Smartphone

    Smartphone users ARPU is a reflection of the expanded services and contents thatthe devices provideOn-the-go lifestyle and opportunity for real-time social networking, productivitytools and entertainment content are driving incremental data consumption

    Smartphone

    9%

    GPRS

    34%

    2G

    57%

    Subscriber Base by Phone

    54% increase in smartphone

    customers between Q112and Q113

    70

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    71/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    72/148

    VAS/Data and Product Development

    72

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    73/148

    MTN SDP

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    74/148

    Service Delivery Platform

    Dec 2012MTN MagicVoice service

    Jan 2012:MTNmHealthservice

    March 2012Iroko TV NewsAlerts, Fashion& Beauty

    Feb 2012:MTN FootballAlerts service

    The Service Delivery Platform provides service creation,service deployment and administration services.

    Introduced in Q4 2012, MTN Nigeria has commercialised 7key 3rdparty content services on the SDP

    Effective (fast and efficient) support for development and deployment ofwide variety of new services provided by 3rdParty Providers (including OTT),using standard interfaces

    Rapid response to constantly evolving service requirements Optimization of MTNs operational processes, leveraging opportunities for

    scale

    Provides MTNN with the platform to rapidly syndicate & billcontent,applications and services over multiple bearers including multimedia, SMS,USSD, IVR, airtime & mobile money payments

    Multiple charging models to stimulate adoption: One off, promotional,auto-renewable subscriptions, fallback and micro-billed charging models

    All of the above reflect the market needs for speed and charging flexibilityto suit a wide variety of customers

    MTN Zone

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    75/148

    RGS 30 (Million)

    RGS 90 (Million)

    New Subscribers

    Oct2012

    Nov2012

    Dec2012

    Jan13

    Feb13

    Mar13

    Oct2012

    Nov2012

    Dec2012

    Jan13

    Feb13

    Mar13

    Pricing minutes innovatively based on location

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    76/148

    MTN Churn vs. Average Industry churn : MTNmaintained churn that is significantly below industry-

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    77/148

    maintained churn that is significantly below industrywide average

    Mar '12 Apr '12 May '12 June '12 July'12 Aug'12 Sept'12 Oct'12 Nov'12 Dec '12 Jan13 Feb '13 Mar '13

    MTN Industry

    77

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    78/148

    Mobile Money Agent Banking

    78

    Mobile Money Update CBN Engagement

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    79/148

    Registration to new customers on the Mobile Money platform was suspended in

    December 2012.

    We have had series of engagement with both the regulatory authority (CBN) and ourexisting partners.

    From our engagement, the key concerns of the CBN were;

    1. MTN brand was too dominant

    2. MTN Appeared to be running a different Mobile Money schemes, since wewere advertising a different access/USSD code from our partners

    3. They also requested that we harmonize our databases with our partners.

    The business has consequently engaged our various Partners to implement these

    recommendations.

    79

    Subscriber Performance

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    80/148

    80

    In Sept 2012, therewas a trade launchacross key cities. In

    addition toATL/CLM/and BTLactivities

    This accounts for thespike in figures acrossall activities from themonth of September.

    Growth in MM

    Subscriber numbers by212% post launchbetween Septemberand December 2012.

    There was a 45%increase in transactingsubscribers betweenDecember 2012 andFebruary 2013

    The Drop in Decembercame as a result ofregulatory concernswhich inhibited furthercustomer registrations

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    81/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    82/148

    Our Structure

    Our Strategy

    Our Performance

    Our Readiness

    Our Priorities

    82

    Sales & Distribution Structure

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    83/148

    Sales &

    DistributionExecutive

    BusinessDevelopment

    Sales Logistics &Distribution

    Sales Support &Financial Control

    Explore growthopportunities

    Alignment withkey strategicobjectives

    Cross functionalsynergy withstakeholders

    In fieldexecution

    Customermanagement

    Feedbackmanagement

    Ensure end-to-end distributionof all productsfrom the CWH tothe 22 B2Bs

    inventory acrossthe country

    Trade partneraccount set-upand stockordering bankconfirmation andorder release

    TP credit,commission andcompensationmanagement

    83

    Three Regions

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    84/148

    84

    Each region has its dedicatedregional sales anddistribution team headed bya senior manager

    SOURCE: MTN Nigeria

    Ekiti

    Imo

    Crossriver

    Ebonyi

    Enugu

    Jigawa

    Kaduna

    Kano

    Katsina

    Kebbi

    Kogi

    Kwara

    Niger

    Sokoto

    Bauchi

    Benue

    Nassarawa

    Plateau

    Borno

    Adamawa

    Taraba

    YobeZamfara

    AkwaIbomBayelsa

    OgunOndo

    Osun

    Oyo

    Rivers

    LagosEdo

    Delta

    Gombe

    Federalcapitalterritory

    Ana-mbra

    Abia

    Lagos/Southwest Region

    NorthRegion

    EastRegion

    Eight Sub- Regions

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    85/148

    SOURCE: MTN Nigeria

    Ogun

    Lagos

    Ekiti

    Kwara

    Ondo

    Osun

    Oyo

    Edo

    Imo

    Ebonyi

    Enugu

    Benue

    Delta

    Ana-mbra

    Crossriver

    AkwaIbom

    BayelsaRivers

    Abia

    Jigawa

    Kano

    Katsina

    Kebbi

    Sokoto

    Zamfara

    Kaduna

    Kogi

    Niger

    Nassarawa

    Federalcapitalterritory

    Bauchi

    Plateau

    Borno

    Adamawa

    Taraba

    Yobe

    Gombe

    North

    West

    SouthWest

    Lagos2

    South

    South

    North

    East

    North

    Central

    SouthEast

    Lagos1

    Ekiti

    ImoCrossriver

    Ebonyi

    Enugu

    Jigawa

    Kaduna

    Kano

    Katsina

    Kebbi

    Kogi

    Kwara

    Niger

    Sokoto

    x

    Bauchi

    Benue

    Nassarawa

    Plateau

    Borno

    Adamawa

    Taraba

    YobeZamfara

    AkwaIbom

    Bayelsa

    Ogun Ondo

    Osun

    Oyo

    Rivers

    Lagos Edo

    Delta

    Gombe

    Federalcapitalterritory

    Ana-mbra

    Abia

    The 3 regions are further divided into 8 sub-regions comprising of 2 to 7 territories depending

    on market size 85

    Trade Partners,B2Bs and Service Centres

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    86/148

    2

    2

    3

    2

    2

    2

    2

    2

    3

    41

    5

    143

    45

    1

    4

    2

    3

    54

    3

    3

    111

    1

    3

    4

    4

    3

    3

    19

    2

    5

    B2B=21

    Central warehouse =1

    Trade Partners=120

    Service Centres=16

    86

    Route to Market

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    87/148

    MTN

    Indirect

    Traditional

    TradePartners

    DSA New

    Dawn

    TP OutboundSales

    Subtrade

    partners

    Bizliftmembers

    NonTraditional

    Conveniencechannel

    members

    MMSuperAgents

    MMRetailAgent

    Sim RegAgencie

    s

    DataTrade

    partners

    Direct

    ServiceCentre

    Connectstores

    Connectpoints

    End Users 87

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    88/148

    Our Structure

    Our Strategy

    Our Performance

    Our Readiness

    Our Priorities

    88

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    89/148

    Strategy Pillar

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    90/148

    CustomerEngagement

    Attract, nurture and retain Nigerias best S&D talent.

    Manageregulatoryuncertainti

    es andfight unfaircompetitio

    n

    To drive sustainable growth through execution excellence, superiorcustomer experience and expanded distribution coverage

    Experience

    Customer Acquisition

    Winning at Retail

    Outlet Classification

    Loyalty Programs

    1

    3

    2

    4

    Raise thebarrier toentry for

    competitionin the trade

    channels

    90

    Customer Engagement

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    91/148

    363 Walk In Centres (17 ServiceCenters, 256 Connect Locations, 90New Dawn shops)

    2,500Mobile Sim Registration andActivation Agents providing increasedsubscriber foot prints.

    600Trade Partner Outbound SalesTeams driving increased pull strategy atretail.

    104 MDCC (MTN Direct ConsumerContact) agents actively engagingpotential subscribers.

    MTN PARTNER NEW DAWN SHOP RETAIL OUTLET_MTN KIOSK

    MTN PARTNER BRANDEDOUTBOUND TEAM 91

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    92/148

    Customer Engagement

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    93/148

    2,400 DSAsTrained &

    Motivated

    SynchronisedField Force with

    TPs

    120 000

    340 000

    480 000

    0

    100 000

    200 000

    300 000

    400 000

    500 000

    600 000

    2011 2012 2013

    Growing the retail base

    Direct To Retail Field force of over

    5,475

    Weekly coverage of over 300,000

    retail outlets

    Effective coverage of 120Trade

    Partner exclusive retail blocks

    Improved communication with thetrade

    93

    Strategy Pillar

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    94/148

    Attract, nurture and retain Nigerias best S&D talent.

    Manageregulatoryuncertainti

    es andfight unfaircompetitio

    n

    To drive sustainable growth through execution excellence, superiorcustomer Experience and expanded distribution coverage

    Experience

    Visibility

    Experience

    VISIBILITY

    VISA 3000

    Merchandising Strategy

    Outlets Classification3

    2

    1

    Raise the barrier

    to entry forcompetition in

    the trade

    channels

    Look and Feelof a market

    leader

    94

    Visibility

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    95/148

    Retail outlets segmentation

    Innovative merchandising solutions

    Standardised PoS communication using themerchandising manual

    Engagement with regulatory bodies

    VISA 3000 Strong brand visibility Retailer ownership Customer convenience

    95

    Strategy Pillar

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    96/148

    Attract, nurture and retain Nigerias best S&D talent.

    Manageregulatoryuncertainti

    es andfight unfaircompetitio

    n

    To drive sustainable growth through execution excellence, superiorcustomer experience and expanded distribution coverage

    Experience Experience

    Raise the barrier

    to entry forcompetition in

    the trade

    channels

    Look and Feel of

    a market leader

    Drive rapidConsumer

    data uptakethrough

    redefinedredistribution

    channels

    Data & Devices

    Growth

    DATA & DEVICES

    Channel Strategy

    Multi-level engagement

    Revised Supplier Model3

    2

    1

    96

    Data and Devices

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    97/148

    Walk in

    Centres

    Direct Sales

    AgentsMTN Partners OEMs

    1 2 3 4

    Device Trade Channel strategy

    Provision of shopfronts for devicedisplays, salesand support

    Value Proposition

    Sales Discount

    Activationbonus

    Discount onVTU

    Loyalty bonus

    Servicepayment

    Own & 3rd partyWalk In Centres &environment.

    Value Proposition Sales discount

    Payment forservices

    Activation bonus

    Discount on VTU

    Loyalty bonus

    Partnership withOEMs to drive datasales revenue andconnection

    Value Proposition

    Free SIM kits

    Activation bonus

    Discount on VTUairtime

    Loyalty bonus

    Independent

    Resellers

    5

    Partnership withstructuredindependent sellersof hardware

    Value Proposition

    Free SIM kits

    Activation bonus

    Discount on VTUairtime

    Loyalty bonus

    Sales teamfocused oncreatingawareness on data& devices

    Value Proposition

    Sales commissions

    97

    Data and Devices

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    98/148

    USB modems 3G routers

    Netbooks/TabletsC3 -00

    G6600

    Champ

    U900

    P500

    Handsets

    New Dawn Shops 90 shops operational

    One stop shop for customerservice & sales

    Engagement with 5 OEM

    Nokia, Samsung, Techno, ZTE,Huawei

    Monthly engagement schedule

    Free Sims for OEMs

    Deployment of Tech Squad

    Specialist Data Gurus in walk incenters

    Present in all New Dawn, andspecific Walk-in Outlets

    98

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    99/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    100/148

    New Growth Opportunities

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    101/148

    Engagement with high Retail

    Chains, Malls, Parks andHoReCa

    Already signed on:- TransferTo,- Tranglo- Ezetop

    101

    New Growth Opportunities

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    102/148

    PROJECT S.W.A.G

    SEMI-URBAN: WIN AND GROW

    102

    Strategy Pillar

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    103/148

    Attract, nurture and retain Nigerias best S&D talent.

    Manageregulatoryuncertainti

    es andfight unfaircompetitio

    n

    To drive sustainable growth through execution excellence, superiorcustomer experience and expanded distribution coverage

    Experience Experience

    Raise the barrier

    to entry forcompetition in

    the trade

    channels

    Look and Feel of

    a market leader

    Drive rapidConsumer Data

    uptake through

    redefined

    redistributionchannels

    Growth

    Accessing new

    markets &

    frontiers

    Growth

    Processes &Systems

    OptimisingPROCESSES & SYSTEMS

    Cost structure

    FFMS

    Trade Partner portal

    2

    1 Doing morewith less,

    faster, better& eliminating

    waste

    3

    103

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    104/148

    Processes and Systems

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    105/148

    Field Force Management

    Automated Sales Process

    Visibility of in field execution

    Trade Partner Portal

    One-stop dealer management

    application

    Integration with the customer

    relationship management (CRM)

    application

    105

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    106/148

    Our Structure

    Our Strategy

    Our Performance

    Our Readiness

    Our Priorities

    106

    Logical Contribution still above target

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    107/148

    76% 78%

    24% 22%

    2012 Q1 '13EVD Physical

    EVD contribution to TotalAirtime Sales is 76%in the2012

    Contribution to Total AirtimeSales: Physical-24%,Logical74%, VTU 4%

    2% growth in YTD EVD vs.2012 (EVD: 76%)

    107

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    108/148

    Engine Room

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    109/148

    ER MANCOM

    All Executives

    National Engine

    Room

    Cross-functional HQ GM team Regional ER leaders SMs

    Performance transparency (regional data analysis)

    Business Intelligence(6 dedicated resources)

    Regional market insights teams

    Cross-functional regional teams with execution teams on the ground S&D, Marketing, CR, Network

    Region SouthWest

    (CTO/CFO/CRE)

    Region North(HRE/CESO)

    RegionEast

    (CIO/BRM/CSE)

    NE + NW NCLagos 3 East 1Lagos

    1+ 2

    East 2

    109

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    110/148

    Our Structure

    Our Strategy

    Our Performance

    Our Readiness

    Our Priorities

    110

    2013 Top Priorities

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    111/148

    Proactively drive the sales of devices, focusing on new &existing distribution channels

    Point of Sales dominance through our Winning at Retailinitiative and Trade Marketing capabilities

    Use SIM registration as tool for competitive advantage

    Achieve the Look and Feel of a market leader across ourtrade channels.

    Maximise opportunities in new frontiers (Rural coverage,Mobile Money)

    Strong Sales and Distribution talent pipeline

    111

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    112/148

    The Experience

    112

    Trade Partners Branded Outbound sales Van

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    113/148

    To harness full market potential in their trading territories

    Agreed route plans

    Provides both sales and services

    113

    Service Centers on Wheels 8 Mobile Lite acrossthe Sub regions

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    114/148

    Make products and services available and accessible to customers in the most

    convenient way

    Focus on echarge and data/VAS

    114

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    115/148

    Utilizing every opportunity to drive gross connection:Id-El Maulud Activation

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    116/148

    116

    Utilising every opportunity to drive gross connections:Valentine Activations Oshogbo (Osun 1)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    117/148

    117

    MTN Zone Migration @ Ezi & Ubulu market in Delta

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    118/148

    118

    New experiences for rural dwellers

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    119/148

    119

    The Solid Yello

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    120/148

    120

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    121/148

    APPENDIX

    121

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    122/148

    BusinessDevelopment

    Sales Channels

    Wholesale

    Channel

    Analyst

    Retail

    Channel

    Analyst

    Project

    Trade

    Communications

    Merchandizing

    Analyst

    TradeSupport &

    Comm

    Analyst

    BusinessDevelopment

    Channel

    Data

    Channel

    Analyst

    Electronics

    Channel

    Analyst

    MobileMoney

    Analyst

    CAC

    Channel

    Analyst

    Administrator

    Administrator

    122

    The Sales Team

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    123/148

    GeneralManager,

    Sales

    SeniorManager,

    Sales - West

    RSMs

    DAEs

    RTMMs

    TMCs

    SeniorManager,

    Sales - East

    RSMs

    DAEs

    RTMMs

    TMCs

    SeniorManager,

    Sales - North

    RSMs

    DAEs

    RTMMs

    TMCs

    123

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    124/148

    MTN Nigeria Business Enterprise

    Solutions

    May 2013

    External Drivers - Nigeria ICT market playersIn general, the ICT market is served by several players with no clear marketdominance

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    125/148

    Telecom Players IT playersHybridPlayers

    MNC/Wholessale

    Corporate

    SMEs

    SOHO/Residential

    Government

    ICT Nigeria 2013

    Key DriversRisk of Churn/Commoditization (excess competitive data infrastructure);Risk of disintermediationRisk of innovation (loss of client relationship to Apple and Google)

    TELNET

    125

    MTNN Expanding the service offeringManaged network, managed convergent and managed IT services areheavily demanded and represent the biggest opportunity.

    http://www.pccw.com/?language=zh_HKhttp://mobitel.com.ng/Home.aspx
  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    126/148

    ManagedITServices

    Managed IT

    SystemIntegration

    Managed network (LAN) services and managed convergent services of MTN applications

    Integration with MTN solutions and apps

    Standard offers only Limited Customized Customized offers only

    NetworkServices

    Fixedconnectivity

    Mobile

    Connectivity

    Network as aService

    Data Centre

    Fixed voice/broadband VOIP Virtual PBX/CUG ADSL broadband WiMax broadband

    Backbone connectivity Leased line/Ethernet Satellite Submarine cable VPN

    Managed connectivity Managed VPN Managed WAN/WLAN

    (including security)

    Mobilevoice/broadband VOIP Mobile-PBX/CUG GPRS/EDGE 3G/HSDPA+/LTE

    Prepaid billing service Network and customer information service

    Co-location, hosting, security, backup, virtualization and cloud

    Convergentservices

    Cloud Infrastructure, unified message, office tools, security, backup and business processes

    M2M +Mobility

    Telemetric, Mobile Asset Management, Mobility Solutions and Vertical solutions

    BusinessApps

    Cloud business apps, M2M apps, Mobile Office Apps and M-Payment Apps

    NFC + M-Payment

    NFC, Payment to MTN, third parties, peer-to-peer and VAS

    Onlyoffered to

    TopCorporates

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    DP support

    Source: Delta Partners analysis126

    Data & ICT Services Portfolio

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    127/148

    127

    Managed WAN (Phase 1) - webbased service monitoring platformto corporate customer for KPI

    management & serviceenhancement

    Managed WAN (Phase 2) -extension of web based monitoringplatform to all customer nodes fortroubleshooting and fault escalation

    Cloud Services Accounting Software/Billing &

    Invoicing CRM software HRM software Advanced Security

    Machine 2 - Machine Fleet Management Security & Surveillance

    Online Storage/DocumentManagement (BaaS)

    WebPlus Personalised email Webpage development Domain name registration

    Desktop as a Service (DaaS) XaaS: MFB SaaS

    Network

    Services

    Data Centre Services - Basic ServerHosting

    ConvergentServices

    ManagedIT Services

    Enterprise Apps

    Field Force Automation

    Backup & Storage

    Cloud StorageDevice Security

    IVR Advertising Mobile Advertising

    Data Centre Services -Colocation

    DigitalServices

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    128/148

    Key Focus Areas for 2013

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    129/148

    129

    Drive revenue through customised Data & ICT solutions to address specific vertical industryopportunities

    Increase Market and Value share:

    Aggressive Sales drive into Major Corporates focusing on Cross-selling and Upsellingopportunity with expanded service offering

    Aggressively promote, drive and enhance MTN MyOffice SME Proposition

    Improving customer service end-to-end

    Continue to promote and position the MTN Business brand as the leading ICT provider

    Key messages

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    130/148

    130

    Operating in a fragmented space but aim to achieve market leadership

    Expanded ICT service offering strategy into the business market is working

    Focusing on key verticals to drive revenue and market share

    Positioning the MTN Business brand as the leading ICT provider

    MTN Business ICT Leader

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    131/148

    131

    MTN XaaS: MFB SaaS

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    132/148

    132

    Sample Advertising Material

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    133/148

    133

    Sample Advertising Material

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    134/148

    134

    Sample Advertising Material

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    135/148

    135

    Sample Advertising Material

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    136/148

    136

    Sample Advertising Material

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    137/148

    137

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    138/148

    May2013

    NWG Analysts Presentation

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    139/148

    MTN Network Evolution 20082012

    Challenges

    Innovation

    What the future holds?

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    140/148

    NETWORK

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    141/148

    RRU/ UniRAN

    HYBRID POWER SYSTEMS

    OUTDOOR SITE

    INDOOR SITE

    WIFI

    METRO ETHERNET

    IPRAN

    ROADM

    40G WAVELENGHT

    OTN

    ASON

    IP/MPLS

    SGSN in POOL

    AoIP and IuoIP

    MSC BLADE CLUSTER

    MSC in POOL

    MGw GMPv4 Hardware

    SIGTRAN

    MSS- LAYERED ARCHITECTURE

    2008 2009 2010 2011 2012

    NETWORKMODERNIZATION

    ALL IPNETWORK

    Infrastructure

    Transport

    Core

    Evolution of the network

    is critical to ensure new

    access technologies

    An important driver is

    how the customers will

    interact with the

    network tomorrow, withwhat and at what rate?

    MTNN rate of evolution

    provides the impetus

    the business needs to

    launch differentiated

    products and services

    ahead of the

    competition.

    Network Element Evolution

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    142/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    143/148

    In addition to commercial challenges, the environment presents a number of challenges , a Thisday

    Newspaper publication of Mar 3, 2013 reads; In fairness to the operators, there are a number of operational

    challenges, many of them unique to Nigeria, that have direct adverse impact on the overall quality of service

    of the operators.

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    20

    2008 2009 2010 2011 2012

    Insurgency

    Governemtal Issues

    Theft

    Fibre Cuts

    Natural disaters

    Power

    Operational environment

    becomes more challengingevery year, putting pressure on

    investment portfolios for growth

    and support.

    Innovation is important to drive

    market growth and improve

    efficiency

    250

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    144/148

    POWERMTNN:

    Generates over 120 MVA of Power from Diesel

    Generators from BTS sites only Replaces generators every 12,000 hours (a

    year and half)

    Consumes approximately 6.4m litres of AGO

    Monthly

    NATURAL DISASTERS Flooding in north, middle belt & east of country

    Impacts logistics & network optimisation

    INSURGENCY Insurgency in north east results in 192 BTS

    taken out of service

    FIBRE CUTS

    MTNN has 9100 km of physical fibre opticcables spanning the country, which are

    exposed to controllable/uncontrollable cuts

    0

    50

    100

    150

    200

    Nigeria SouthAfrica

    Brazil

    Polulation (m)

    Electricity (GW)

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    145/148

    Page 145

    Highlight: Marked improvement in Network performance indicators through Q3 12 to Q1 13

    All KPIs have remained above the NCC target throughout the year*

    NCC KPI SEP'12 OCT'12 NOV'12 JAN'13 FEB'13 MAR'13

    SDCCH_CONG 3.62 4.41 1.68 1.00 1.05 0.86

    TCH_CONG 5.99 5.90 3.26 2.14 1.67 1.63

    CSSR 86.66 85.48 93.28 96.12 96.39 96.40

    DCR 1.96 2.12 1.96 1.31 1.37 1.37

    KPI SCORE (Normalized)

    0.00

    1.00

    2.00

    3.00

    4.00

    5.00

    SE P'12 OCT'1 2 N OV '1 2 JA N'13 FE B'1 3 MA R'1 3

    SDCCH_CONG

    0.00

    2.00

    4.00

    6.00

    8.00

    SE P'1 2 O CT'1 2 N OV '1 2 JA N'13 FE B'1 3 MA R'1 3

    TCH_CONG

    80.00

    85.00

    90.00

    95.00

    100.00

    SE P'1 2 O CT'1 2 N OV '1 2 JA N'13 FE B'1 3 MA R' 13

    CSSR

    0.00

    0.50

    1.00

    1.50

    2.00

    2.50

    SE P'1 2 O CT'1 2 N OV '1 2 JA N'13 FE B'1 3 MA R' 13

    DCR

    *TCH in January did not meet the NCC target.

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    146/148

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    147/148

    TRANSPORTI. Multiservice Metro providing transmission capacity for both TDM and Packet traffic in the metropolitan

    areas (20 Cities)

    II. Lambda Upgrades increasing transmission capacity on the optical backbone

    III. NGN Synchronization- Expansion of the synchronisation network in line with the growth of the

    transmission network to improve performance

    IV. Roaming Signaling migration on satellite links to enhance capacity

    V. IPDCN for Remote transmission visibility to enhance network operations, optimisation and support

    VI. Prioritisation of cells based on Technical Importance, Revenue, Number of High Value Customers and

    Data Usage for Effective customer experience management.

    POWER AND INFRASTRUCTUREI. Hybrid Power solutions for reduced dependencies on AGO, improved efficiency and cleaner energy.

    II. Rapid/lower cost network roll-out: Co-location, roof tops, billboards etc

    III. Site Build cost optimisation

    IV. Introduction end-to-end Site build Management framework for rapid rollout

  • 8/13/2019 2013 05 - MTN NG Investor Day Nigeria

    148/148