2013-05-09 marc davis on metaphors and models of personal data - implications for policy and...
TRANSCRIPT
@marcedavis http://marcdavis.meMarc Davis
Metaphors and Models of
“Personal Data”:
Implications for
Policy and Technology
Marc Davis
Partner Architect
Microsoft Online Services Division
Physical Evolution Timeline ofHuman Beings
PHYSICAL PERSON
The Ur-Nammu Law Code
• George, A. (2011). The Ur-Nammu Law Code. Cuneiform Royal Inscriptions and Related Texts in the Schøyen Collection. Bethesda, MD, Schøyen Collection. vol. 17, Manuscripts in the Schøyen Collection, Cuneiform Texts VI: 221-286.
• http://www.schoyencollection.com/law.html#2064
LEGALPERSON
WEB OF
THE WORLD
DIGITALPERSON
@marcedavis http://marcdavis.meMarc Davis
Personal Data and
Economic Metaphors
“Personal data is the
new oil of the internet
and the new currency
of the digital world.”— Meglena Kuneva
Former European Consumer Commissioner
@marcedavis http://marcdavis.meMarc Davis
Personal Data: Everything I Make and Do
Online
and in the World
“Everything I Make and Do Online
and in the World”Identity and Relationships
Context
Activity
Communications
Content
Asset Inventory
Financial Data
Health Data
Governmental Data
Academic Data
Employer Data
Other Personal Data…
@marcedavis http://marcdavis.meMarc Davis
• “Personal Data”
- “'personal data' shall mean any information relating to an
identified or identifiable natural person ('data subject');”
• “Identifiable Person”
- “an identifiable person is one who can be identified,
directly or indirectly, in particular by reference to an
identification number or to one or more factors specific
to his physical, physiological, mental, economic, cultural
or social identity;”
European Union Definition of “Personal Data”
(1995)
@marcedavis http://marcdavis.meMarc Davis
Metaphors and Mental Models of “Personal Data”
Digital Self
My Personal Data is Me
Digital Property
My Personal Data is Mine
Digital Speech
My Personal Data is By Me
@marcedavis http://marcdavis.meMarc Davis
Metaphors and Mental Models of “Personal Data”
Digital Referent
My Personal Data is About
Me
Digital Sender
My Personal Data is From
Me
Digital Receiver
My Personal Data is To
Me
@marcedavis http://marcdavis.meMarc Davis
What Kind of Space is Digital Space?
Home
Work
Private Physical Space Public Physical Space
Public Square
Prison
@marcedavis http://marcdavis.meMarc Davis
Public SpacePersonal Space Corporate Space
What Digital Space Does My Digital Me Live In?
@marcedavis http://marcdavis.meMarc Davis
Public SpacePersonal Space
What Digital Space Does My Digital Me Live In?
Corporate Space
@marcedavis http://marcdavis.meMarc Davis
Panopticon
“Digital”
@marcedavis http://marcdavis.meMarc Davis
Digital Feudalism: Principles
• We don’t own our names
• Or our bodies
• Or personal property
• Or a domicile
• We lack freedom of movement and expression
• Our labor benefits the lords of the manor who own the land
• We are “data serfs”
@marcedavis http://marcdavis.meMarc Davis
DIGITAL
FEUDALISM
@marcedavis http://marcdavis.meMarc Davis
DIGITAL
ENLIGHTENMENT
@marcedavis http://marcdavis.meMarc Davis
Digital Enlightenment: Principles
• Human Rights
• Property Rights
• Freedom of Speech
• Freedom of Assembly
• Protection Against “Unreasonable Searches and Seizures”
• Civil Society
• Free Markets
@marcedavis http://marcdavis.meMarc Davis
Launched in 2010, the Rethinking Personal Data project is a multi-year
project intended to bring together private companies, public sector
representatives, end-user privacy and rights groups, academics and topic
experts to deepen the collective understanding of how a principled,
collaborative, and balanced personal data ecosystem can evolve.
World Economic Forum
“Rethinking Personal Data” Project
@marcedavis http://marcdavis.meMarc Davis
World Economic Forum
Global Agenda Outlook 2013
@marcedavis http://marcdavis.meMarc Davis
ECPA and the “Digital Due Process” Coalition
@marcedavis http://marcdavis.meMarc Davis
“A Fourth Amendment application for the Internet”
• Norquist, G. G. and L. Murphy (2013) "A Fourth
Amendment application for the Internet." Politico
Opinion.
• http://www.politico.com/story/2013/03/grover-norquist-
laura-murphy-a-fourth-amendment-application-for-the-
internet-88955.htmlLaura W.
Murphy
Director,
ACLU
Washington
Legislative
Office
@Lwmurphy
Grover G.
Norquist
President,
Americans
for Tax
Reform
@GroverNorquist
@marcedavis http://marcdavis.meMarc Davis
European Commission “Protection of Personal
Data”
@marcedavis http://marcdavis.meMarc Davis
European Commission “Onlife Initiative”:
Being human in a hyperconnected world
@marcedavis http://marcdavis.meMarc Davis
“To Track, or Not to Track: By launching its latest browser
with tracking off, Microsoft believes it will enhance Web
advertising's value” by Rik Van Der Kooi, Corporate VP,
Microsoft Advertising Business Group
• “But a new world—the age of "digital enlightenment," if
you will—is fast approaching and is informed by two
dynamics: The amount of online data being collected
online is exploding; and the unprecedented capability of
creating relevant, user-centric advertising experiences.”
• “As we enter this age of digital enlightenment, we need a
new norm. No longer should the consumers who generate
the data for our industry be left out of the equation. On the
contrary, they should have the option to participate in that
part of the business to a greater extent than they ever
have before.”
Advertising in the Age of Digital Enlightenment
@marcedavis http://marcdavis.meMarc Davis
@marcedavis http://marcdavis.meMarc Davis
Partner Architect
Microsoft Online Services Division
Twitter: @marcedavis
Facebook: http://facebook.com/marcedavis
Web: http://marcdavis.me
Marc Davis