2012 your social media strategy anyone can do it
DESCRIPTION
This is a presentation at the 50+ JCA professionals in transition career fair to help people create their profile in LinkedIn to get a job.TRANSCRIPT
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Your Social Media Strategy Connections and Limitless Opportunities
Irene Francesca Castillo May 21, 2012http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA
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Notice and DisclosureThe following presentation is a pay forward community service for the 50+ Employment Expo, JCA, Rockville, Md. It is based on my own positive experience using LinkedIn. I am not receiving any compensation in any way from LinkedIn or the products that are mentioned here. I used my own profile as an example to avoid any privacy issues.
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A Connector to Multiple Groups through the World
YOU
LinkedIn has 150 million members in 200 countries – The Sky is the Limit.
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• Today’s presentation will cover:• What LinkedIn Can do for You• Build your profile - This is your marketing piece• Get connected - Build up your network• Join groups - Share your expertise• Use social media - mini-blogging, tweeting • Follow a company, follow a member• Use LinkedIn Tools to increase your social media
visibility
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• How to get started:– Create an account – It is free – www.LinkedIn.com– Build your profile
• Professional picture - This is not Facebook• Your name and your Expertise - It is like a newspaper’s
headline • Jobs: Present and Past• Education• Recommendations• Websites – Your company, where you went to school• Twitter• Public Profile – Your Very Own URL
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*The Following Slides Will Provide
• A LinkedIn Profile and its different components• Groups• Discussions• Connections• Worldwide Network Connections and statistics
of these connections• Company you follow
*To avoid any privacy issues my own profile is being used
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Profile and Its Different Components – Part 1
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Profile and Its Different Components – Part 2
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Your Very Own News Aggregator
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Groups – Your Own Groups
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Group Discussions
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Group Statistics Shows How active the Group Is and the Geographic Locations as well as the Professional Occupations
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Your Connections
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Your Worldwide Network Connections and Statistics
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If you are interested in a Company, Follow it and Get the Scoop…
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- TOOLS I USE
• Box– You can upload work samples
• SlideShare– You can upload your PowerPoint presentations
• Reading List– Books you read and recommend
• Polls – Your own survey• Events - Conferences, meeting you will attend
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Other LinkedIn Tools
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LinkedIn Learning Center
http://learn.linkedin.com/http://learn.linkedin.com/new-users/
LinkedIn Bloghttp://blog.linkedin.com
How LinkedIn will fire up your career - CNN Money.com - http://money.cnn.com/2010/03/24/technology/linkedin_social_networking.fortune
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Free LinkedIn Learning Resources
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Summary
• Create your account• Build your profile• Share and market your
expertise• Brand yourself• Give before you receive• Use all the LinkedIn Free
Tools to Optimize your Profile
• Blog and Twit with one click in your Home Page
Use Social Media Daily
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Irene Francesca CastilloCastillo Global Consulting
http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA
Thank you. Have a great Summer!