2012 urisa track, creating jobs with gis, wayne kocina
TRANSCRIPT
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Creating Jobs
with
GIS
By
Wayne Kocina
GeoWize, LLC
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Establishment StagesUnited States 1995- 2009
Stage 1 (2-9 employees)
Self-employed (1 employee)
Stage 2 (10-99 employees)
Stage 3 (100-499)
Stage 4
(500+)
Average percentage
of establishments
Average percentage
of jobs represented
0.1
0.6
10.9
29.1
59.3
15.1
15.4
35.7
4.7
29.1
Source: YourEconomy.org (Edward Lowe Foundation)
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My “Personal” Mission
Make the world a better place
by
Helping businesses create JOBS!
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How?
I help business select locations that are “right” for their business success
by helping them
know their market,
their competition,
understand their customers,
and find LOTS more like them.
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Three Types of Businesses
Business to Business(B2B)
Business to Consumer(B2C)
Hybrid(B2B/B2C)
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Common Factors:
Market
Competition
Customers
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Market
All of the RELEVANT Characteristics of their TRADE AREA
Demographics
Trade Area – Drive Time
Trade Area - Ring
Trade Area – Custom
Trade Area Profiles
Visually in Maps
Target Market Expenditures
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Market
All of the RELEVANT Characteristics of their TRADE AREA
Data in Reports,Charts, & Graphs
Demographics
Profiles
Supply & Demand
Industry Specific
B2B Strategic Analysis
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Competition
Competitive analysis varies with certain industries
Maps & Reports,
Competitor Locations
Competitor Intelligence
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Customers
What are they like & where do I find more?
Maps, Reports,&
Prospect Lists
Customer Profiling Map
Customer Profile Analysis
Customer Profiles
Prospect Lists
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The Bottom Line
I what I do!
I’m helping people get jobs!
I’m making the A better place!