2012 talentegg campus recruitment excellence awards presentation
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The finalists and winners of the 2012 TalentEgg Campus Recruitment Excellence Awards, plus the best practices pulled from the feedback of 200+ students and recent grads from across Canada!TRANSCRIPT
In partnership with:
1st Annual Campus Recruitment Excellence Awards
• Best Campus Career Website• Best Online Campus Campaign• Best On-Campus Campaign• Campus Recruiter of the Year• Campus Recruiting Program of the Year
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Awards
• Dec. 2011: Applications opened• Deadline: Feb. 24, 2012• 200 student and new grad judges• Judging period for 2 weeks in March• Finalists notified in April• Winners announced right now!
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Best Campus Career Website
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Best Campus Career Website
ConocoPhillips Canada
PwC Canada
GE Canada
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Best practices overall:• Make information easy to find• Tell students what to expect• Feature real students and grads• Tailor everything to students – even social
media accounts and company information• Don’t be boring, too corporate or out of date
Best Campus Career Website
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The winning website:• In-depth information about student and grad
programs, culture, training, CSR and more• Profiles on local offices – work, community, fun• Stories and videos about real people at work
and in their personal lives• 19 blogs representing all regions and areas of
the organization• Demographic-specific social media integration
Best Campus Career Website
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What the judges said:
Best Campus Career Website
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“Biggest plus to this site is the feel that [this employer] really wants
me to work for them.”“I like that there is a lot of information on next steps as well as what you
should do in preparation.” “It not only has everything I want from an employer website, but it gives us the tools to put our best foot forward in our application.”
“Definitely a more humanistic approach to HR that should attract the
well-rounded individuals that the [employer] looks for.” “I really liked how [this employer]
had pictures of new, young graduates on their website. It
motivated me to find out more and increased my curiosity.”
“GREAT website!!!!! It really helps to show the different facets of [this
employer] and makes [their industry] interesting.”
Best Campus Career Website
PwC Canada
#TEawards @TalentEgg @PwC_ca_campus
www.pwcbrilliantfutures.ca
Best Online Campus Campaign
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Best Online Campus Campaign
MacLaren McCann
Accenture
PwC Canada
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Best practices overall:• Be creative and innovative to stand out –
students have seen it all!• Make students active participants – creative
submissions, social networking, games, polls• Interact with candidates online• Use a wide variety of platforms to get your
message out – not just social networking
Best Online Campus Campaign
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Best Online Campus Campaign
The winning campaign:• Incorporated all major social networks, plus QR
codes, Google ads and maps, TalentEgg takeover and more
• Used social media to pre-screen candidates• Candidates produced songs, videos, blogs,
Facebook campaigns, tweets• Generated 500+ qualified candidates, 400%
increase in Facebook fans in 4 weeks
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What the judges said:
Best Online Campus Campaign
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“I’ve heard about this internship before, which means the social
media campaign worked.”“Excellent use of social media and a creative way to gain attention as an employer targeting recent grads and
students.”“I like how they used all the newest social media tools out there to allow
us to creatively apply for a job.”“Three letters: W-O-W! ”
“This campaign was really well-designed and it was great to see that
every aspect of social media was utilized with a consistent message
across all platforms.”
“I love that the campaign was not as much pushing information onto
people, but creating interest.”
Best Online Campus Campaign
MacLaren McCann
#TEawards @TalentEgg @MasterCardCA
Best On-Campus Campaign
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Best On-Campus Campaign
Bank of Montreal
ConocoPhillips Canada
MacLaren McCann
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Best practices overall:• Use on-campus tools to grab students’ attention• Then drive them online for the real info• It takes a lot to stand out – be unique!• Keep it simple• Be relatable – even in posters, at career fairs• Your corporate brand doesn’t always translate
best on-campus – switch it up
Best On-Campus Campaign
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Best On-Campus Campaign
The winning campaign:• Staggered-release career fair teaser posters
without company info• Eventually directed students online• Bright, easy-to-spot booth with no table• Recognizable brand carried through all aspects of
campaign, including attire of campus recruiters and reps
• Simple but innovative and very different from other campaigns – never seen before
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What the judges said:
Best On-Campus Campaign
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“Loved how much it stands out amongst the rest. Very innovative
and makes me want to learn more.”
“Students see hundreds, if not thousands of posters over the course of a day, week and even a month, but
these posters are simple AND intriguing!”
“These elements attract student attention and make [this company]
look like a fun place to work”“I love the branding of the campaign. It is eye-catching and well executed. I
would stop at this booth at my university!”
“Absolutely love this campaign; truly brought the brand to life!”
“The approachability is a key part of this campaign that helps the employer
connect with young grads.”
“The clarity in branding, consistent usage across all channels and the clean design really stands out.”
Best On-Campus Campaign
ConocoPhillips Canada
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Campus Recruiter of the Year
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Campus Recruiter of the Year
Nancy MouldayManager Recruitment
TD Business Banking
Evan BirtchTeam Lead, Campus Programs
Research In Motion
Lisa KramerCampus Recruiting Lead, Canada
Accenture
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Best practices overall:• Be a real person – not a corporate robot• Let students/grads connect with you online and
in person• Be passionate about your organization, careers,
and students and recent grads• Show results – judges impressed by # of hires,
increase in social networking followers, etc.
Campus Recruiter of the Year
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Campus Recruiter of the Year
The winning campus recruiter:• Uses innovative communication tools in addition
to traditional recruitment activities• Active on company AND personal accounts daily
(Facebook, Twitter, LinkedIn, blog)• Passionate advocate for their organization• Dedicated to helping students and recent grads
with their careers
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“[They have] put a face to [the employer’s] recruiting team and this has made [them] and the company memorable, a valuable asset in a
competitive arena.”
What the judges said:
Campus Recruiter of the Year
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“A great resource in the field of student recruitment and is actively seeking opportunities to create a
positive brand image for [this employer].”
“Very interactive and engaged with student recruitment. Your
engagement through social media sites shows a true dedication and
passion - very impressed!” “AMAZING person!!! Huge social media presence and overall a very
approachable person.”“Loved [this recruiter’s] use of Twitter, very involved with TalentEgg!”
“Seems to be in tune with students and knows [their] target
demographic.”
Campus Recruiter of the Year
Lisa Kramer, Accenture
#TEawards @TalentEgg @Recruit_Campus
Campus Recruitment Program of the Year
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Campus Recruitment Program of the Year
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Kraft Canada Inc.
KPMG LLP
MacLaren McCann
Best practices overall:• Use all available tools – don’t put all your eggs
in one basket• Let students interact with you in a meaningful
way on-campus and online• Whenever possible, give something back –
experience, knowledge, prizes• Be active year-round
Campus Recruitment Program of the Year
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Campus Recruitment Program of the Year
The winning program:• Based around a case competition• Offered meaningful experience + learn about
employer + networking• Promotion through presentations, social media,
posters, emails, TalentEgg• Over 900 applications in 2012; an increase of
150% from 2011!
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“Love it - makes me want to work there!”
What the judges said:
Campus Recruitment Program of the Year
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“Amazing recruitment program - you get out there and interact with
the students. Keep it up! ”“Giving students the chance to showcase skills and demonstrate their
abilities outside of a standard recruitment program is really
important.”
“Gives students a real-life feel for what it would be like to work at [this
employer].”
“I am a huge fan of companies that run case competitions. It is a great
recruitment tool! ”
“They are committed to hiring highly skilled candidates and they offer
excellent opportunities to develop skills to everyone that qualifies!”
“The recruiting program is well-rounded and well executed with
the right balance of in-person and web-based mechanisms.”
Campus Recruitment Program of the Year
KPMG LLP
#TEawards @TalentEgg @KPMGCampusCDN
Congratulations!
#TEawards @TalentEgg
Best Campus Career WebsitePwC Canada’s www.pwcbrilliantfutures.ca
Best Online Campus CampaignMacLaren McCann: MasterCard Canada’s Social Interview campaign
Best On-Campus CampaignConocoPhillips Canada’s “Work With Phil” campaign
Campus Recruiter of the YearLisa Kramer, Accenture
Campus Recruiting Program of the YearKPMG LLP’s Ace The Case