2012 sungard orlando v3a
DESCRIPTION
An overview of how social media has changed disaster responseTRANSCRIPT
www.sungardas.com
John Orlando, PhD
John Orlando Consulting
Structured Networks, Social Media, and the New Model of Disaster Response
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Talking
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Listening
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Revolution in communication
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
This changes EVERYTHING!
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Changing Politics
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Changing Activism
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Changing news“The building’s on fire, go check Twitter”
“Chinese earthquake broadcast
live”
“Twitter as accurate
as a Harris poll”
“Twitter can predict
the stock market”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Changing disaster response
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
California WildfiresTexting to direct firefighters Information sharing
•More relevant •More accurate•Regular media uses social media
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Mass media was inaccurate
“Most of the news media … are utterly clueless about anything in rural areas. They constantly gave out bogus information, like locations and directions that made no sense at all.”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Mass Media was unhelpful
“national news websites were completely worthless as they ignored everything except the comparatively minor Malibu fire which burned near some celebrity homes.”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
People shared information
“the only way we all have to get good information here is for those who have it to share it. We relied on others to give us updates when they had info and we do the same for others.”
“Backchannels on the Front Lines: Emergent Uses of Social Media in the 2007 Southern
California Wildfires”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Amanda’s Map
14© 2011 SunGard. www.sungardas.com
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Crowdmapping
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Tennessee Coal Pond Disaster 2008“twitterers policed the accuracy of posted
content, corrected misinformation and dispelled rumors”
“Social Media filled in the gaps in official news accounts”
“Twittering Tennessee,” Jeannette N Sutton, ISCRAM Conference
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Virginia Tech Shooting: Facebook
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Haiti--Crisis Camps
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Traduiapp.com
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Open Street Map
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Open Street Map
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Open Street Map
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Ushahidi
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Syria Crowdmap
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Ways to Report
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Vermont Flooding
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Vermont Flooding
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Vermont Flooding
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Queensland Floods
“First hand footage on Facebook, Twitter, YouTube, and Flickr constituted an early warning system.”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
911 Dispatcher
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Aurora Shooting—Reddit
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Aurora Shooting—Reddit
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Storify
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Cognitive surplus
200 billion hours per year 100 million hours
total
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Small slice of observations
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Amateur Participation
“A cynical streak in society looks at all forms of amateur participation as either naïve or stupid”
--Clay Shirky
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Galton: The wisdom of crowds
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Self-organization “Studies of evacuation at times of crises have now
been undertaken for the last 50 years. They have consistently shown that at times of great crises, much of the organized behavior is emergent rather than traditional. In addition, it is of a very decentralized nature, with the dominance of pluralistic decision making, and the appearance of imaginative and innovative new attempts to cope with the contingencies that typically appear in major disasters.”
– “Who Was in Charge of the Massive Evacuation of Lower Manhattan?”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Moves faster than institutions “The self-organizing community responses to such events …. Bypass or leapfrog …. Most organizational or administrative hurdles”
“Towards Distributive Citizen Participation”
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DARPA Network Challenge
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Why this test?
“The geo-location of ten balloons in the United States by conventional intelligence methods is considered by many to be intractable; one senior analyst at the National Geospatial Intelligence Agency characterized the problem as ‘impossible’.”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Collaboration vs. Control
“One key observation to be made about the distributed, multi-channel media response to the Queensland floods is that citizens and official together determined the media mix, and continued to fine-tune it as events unfolded.”
--Towards Distributed Citizen Participation
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Structured Networks
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Virtual Operations Support Team
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Coordinate Three Groups
The Public
VOST
Emergency Managers
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VOST to Public communication?
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Alert Apps
47
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Free Aggregation Tools
Google Alerts TweetDeck HootSuite Social Mention
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Pay Aggregation Tools
Radian 6LithiumEverbridgeRaveAlert
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Emergency Managers --- VOST Internal Social Media Platform: Yammer Google Docs Dropbox SMS
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Principles
Plenty of volunteers• 24/7
Cataloging system• Importance, topic, location, source
Talk where the public is talking• Hashtags
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Future: Analytics
Computer Assistant That Learns and Organizes unstructured information.
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Archipelago Journalism Conference
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Looking forward to a good night
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First signs of trouble
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More signs
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Bus Ride Home
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Information from humor
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Information Flow
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Call to attendees
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Directions
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Information sharing
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Humor
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More humor
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Even more humor
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More humor
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Community“Twitter really helped me through that horrible night. I know at some point, a lot of puns started flying around, and I was trying to laugh as I was puking, which is incredibly painful. But I really appreciate that. As odd as it sounds, it was kind of a unifying experience.”
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM
Reduce isolation
“I was using Facebook chat to talk to delegates who were on their own in their rooms and were sick. They couldn’t leave and were a little scared. It was amazing how many tools we had at our disposal and how we were able to use them.”
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Identify uninformed community members
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Respond to questions
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Identify wrong intentions
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Public will be involved
“We all have to understand that there will never again be a major event in this country that won’t involve public participation. And the public participation will happen whether it’s managed or not.”
---Coast Guard Admiral Thad Allen
2012 SUNGARD BC SOFTWARE INTERNATIONAL USER GROUP FORUM73
Contact Information
John Orlando
Disaster Management Consultant
184 Lefebvre Lane
Williston, VT 05495
802-878-2860