Updated 3/1/12

Top RAV4 Advantages Over Honda CR-V

march 2012

The crossover segment is getting a lot of interest from shoppers who used to look at SUVs. Honda’s CR-V is usually one of the top players in this game, so it’s not surprising to see a newly refreshed version hit the streets for 2012. Because it’s a Honda, it’s halfway to being pre-sold in many consumers’ minds. Even so, history suggests there’ll be a lot of RAV4 cross-shopping, so be ready for questions.

Fortunately, 2012 RAV4 has the answers. Of course, the Toyota still has feature advantages, but RAV4’s value proposition is hard to argue, especially with the Upgrade Value Package QT, newly repriced for 2012. This Edge has all the details.

2012 RAV4 vs. 2012 Honda CR-V

•Four-way-adjustable second-row seats RAV4’s second-row seating can be optimized for leg room or cargo room. CR-V’s second-row seats don’t have these adjustments.

� PRACTiCAl DRiVing ADVAnTAges Compact SUVs spend most of their time on road, but they need to be ready for weekend adventures. RAV4 covers both bases better than Honda CR-V.

•Four-wheel drive with a “lock” feature For people who need four-wheel drive, RAV4 doesn’t skimp. There’s four-wheel traction control plus a 4WD “Lock” feature for super- slippery surfaces.

•longer wheelbase For on-road driving, a longer wheelbase gives RAV4 a nice, planted feel. Honda CR-V has a shorter chassis.

� TOyOTA VAlue Toyota has a golden reputation for value, and RAV4 is a great example why. RAV4 does its best to protect its owner’s investment.

•“smartChoice” winner 2012 RAV4 was named a SmartChoice winner in two categories, which is two categories more than 2012 CR-V won.

•Toyota Care A new RAV4 comes with the Toyota Care no-cost scheduled-maintenance plan with roadside assistance. CR-V owners don’t have a comparable plan.

Look inside for detailed info about this summary, important safety information and disclaimers.

The crossover segment is getting a lot of interest from shoppers who used to look at SUVs. Honda’s CR-V is usually one of the top players in this game, so it’s not surprising to see a newly refreshed version hit the streets for 2012. Because it’s a Honda, it’s halfway to being pre-sold in many consumers’ minds. Even so, history

Fortunately, 2012 RAV4 has the answers. Of course, the Toyota still has feature

Upgrade Value Package QT, newly repriced for 2012. This Edge has all the details.

2011 RAV4 with Upgrade Value Package QT shown

� uPgRADe VAlue PACkAge QT This EVP is a great way to get more RAV4 for less than you might expect. It’s like getting a mid-grade model for closer to base-grade price.

•low step-up price At MSRP, QT has $2,150 of options for only $1,145. The step-up from base package QV is only $995, a great value with no Honda CR-V equivalent.

•Full-size spare tire QT includes 17-inch wheels (as does Honda CR-V), but RAV4 enhances it with a full-size spare instead of Honda CR-V’s compact spare.

•entune™ RAV4 Limited offers Display Audio with Navigation and Entune, for advanced infotainment capabilities not available on Honda CR-V.

� useFulness AnD uTiliTy ADVAnTAges Utility is an SUV’s middle name. Toyota’s design and engineering experience helps give RAV4 lots of useful advantages compared with Honda CR-V.

•More cabin space RAV4 has more overall interior room, so there’s more space in which to stretch out.

•More cargo capacity With the second-row seat up or folded, RAV4 offers more space for cargo and gear.

Over Honda CR-V

2012 Honda CR-V EX

20I2 RAV4 vs. 20I2 HONDA CR-V

2

Honda offers three grades of CR-V. All are available with front-wheel or all-wheel drive. RAV4’s Upgrade Value Package QT offers features that put it on par with CR-V EX, but at a lower MSRP. Here’s a look at some of the major features of each CR-V grade.

lXEngine

2.4L DOHC MPFI 16-valve i-VTEC I4

Transmission

5-speed automatic

Drivelines

Front-wheel drive

All-wheel drive

Standard Features

Driver and front-passenger dual-stage airbagsFront side airbags Side curtain airbags with rollover sensorAnti-lock braking systemFour-wheel disc brakesElectronic brake-force distributionBrake assistanceTraction controlStability controlHill-start assistanceDaytime running lightsAM/FM/CD/MP3/WMA audio system with 4 speakersAUX/USB audio inputsBluetooth® technology for hands-free phone and audio streaming capabilitiesPandora® Internet radio6-way-adjustable driver’s seatFront active headrests60/40 split-folding sliding rear seatsCruise controlElectric power steeringTilt & telescopic steering columnSteering-wheel-mounted controls for audio, cruise and phone Air conditioning with air filterRear-seat heater ductsTrip computerPower windows Power door locks and tailgate releaseRemote entry systemConversation mirror

Honda CR-V at a glance

Power folding sideview mirrorsRearview cameraRear intermittent wiper/washer16-inch steel wheelsCompact spare tire

Compare to

RAV4

eX

The EX differs from the LX by adding:

Standard Features

Upgraded cloth trimRoll-up cargo-area coverAudio system with 6 speakersPrivacy glassTilt/slide power moonroofFront fog lights17-inch alloy wheels

Compare to

RAV4 with upgrade Value Package QT

eX-l

The EX-L differs from the EX by adding:

Standard Features

Heated front seat cushionsHeated driver’s seat seatback10-way power-adjustable driver’s seatLeather-trimmed seatingLeather-wrapped steering wheel and gear knobDual-zone automatic climate controlAudio system with satellite radio, 6 speakers and subwoofer

Compare to

RAV4 limited

2012 Honda CR-V EX

20I2 RAV4 vs. 20I2 HONDA CR-V

3

RAV4 AdvantagesA Closer Look

� uPgRADe VAlue PACkAge QT

Low step-up price

Upgrade Value Package QT contains popular features like alloy wheels and a moonroof, all for an unbeatable step-up price of $995 MSRP compared with Value Package QV. For TFS lease customers, it could be an added cost roughly equivalent to a movie ticket per month.

RAV4 grade

QT contents at MSRP $2,150

Discount ($1,005)

Package MSRP $1,145

QT MSRP $1,145

EVP QV MSRP $150

Step-up price $995

RAV4Full-size spare tire

RAV4 with EVP QT matches Honda CR-V in having stylish 17-inch wheels. However, RAV4 pulls ahead by also including a full-size spare tire, whereas Honda CR-V supplies only a compact spare.

RAV4 with EVP QT

Honda CR-V EX

Wheel size 17 inch 17 inch

Spare tire type Full size Compact

Entune

RAV4 Limited offers Entune, a multimedia system that integrates popular mobile apps and services with the vehicle1. Honda CR-V doesn’t offer any comparable system.

RAV4 Limited Honda CR-V

Mobile apps Available Not available

Data services Available Not available

Honda CR-VHonda CR-V

� useFulness & uTiliTy ADVAnTAges

more cabin space

RAV4 has more overall interior room for passenger comfort, as well as a higher maximum cargo capacity than Honda CR-V.

RAV4 Honda CR-V

Passenger volume (cu.ft.)

108.22 101.5

Maximum cargo volume (cu.ft.)

73.03 70.9

Four-way-adjustable second-row seats

RAV4 provides second-row passengers with some of the luxuries usually reserved for front- seat passengers, such as four-way-adjustable seating. This also lets the owner optimize for leg room or cargo room. The second-row seat in CR-V doesn’t slide.

RAV4 Honda CR-V

Reclining 2nd- row seats

Standard Not available

Forward/rearward adjustable 2nd- row seats

Standard Not available

20I2 RAV4 vs. 20I2 HONDA CR-V

4

� PRACTiCAl DRiVing ADVAnTAges

Four-wheel drive with a “Lock” feature

For people who need four-wheel drive, RAV4 doesn’t skimp. There’s four-wheel traction control plus a 4WD “Lock” feature for super-slippery surfaces. Honda CR-V doesn’t have a user-select-able lock feature.

RAV4 4WD AT with Upgrade Value Package QT

Honda CR-V AWD

4-wheel traction control

Standard Standard

4WD selectable “Lock” feature

Standard Not available

Longer wheelbase

For on-road driving, a longer wheelbase is generally associated with a smoother ride and a nice, planted feel. RAV4 has a longer wheelbase than CR-V, which may contribute to its great ride quality.

RAV4 with Upgrade Value Package

Honda CR-V

Wheelbase (in.) 104.7 103.0

RAV4’s 4WD “Lock” button can provide steadier grip on super-slippery surfaces. Honda CR-V lacks a driver-selectable “Lock” feature.

� TOyOTA VAlue

Intellichoice “Smartchoice” winner

IntelliChoice named 2012 RAV4 a SmartChoice winner for Retained Value and Maintenance Costs.4 This is further confirmation of Toyota’s sterling reputation for value. CR-V did not win any IntelliChoice awards.

RAV4 AdvantagesA Closer Look

Toyota care

Like all new Toyotas, RAV4 comes with Toyota Care, which includes complimentary factory-scheduled maintenance plan for two years or 25,000 miles, whichever comes first, plus roadside assistance.5 This could be a significant savings over the years. Honda does not offer a complimentary maintenance plan for CR-V.

RAV4 Honda CR-V

Maintenance plan Toyota Care Not available

1 Always be sure to obey traffic regulations, maintain awareness of your surroundings and all road and traffic conditions. Select Entune apps use a large amount of data, and you are responsible for all data charges. Apps and services vary by phone and carrier. Not all apps and data services are available initially. Apps identified by ™ or ® are trademarks or registered trademarks of their respective companies and cannot be used without permission. See toyota.com/entune for the latest information regarding apps and service. 2 RAV4 without moonroof. 3 Cargo and load capacity limited by weight and distribution. 4 2012 IntelliChoice, www.IntelliChoice.com; Crossover/Wagon, 4-cyl. models only. Based on 2012 model year study. 5 Covers normal factory-scheduled service. Plan is two years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details.

©2012 TOYOTA MOTOR SALES, U.S.A., INC. ALL RIGHTS RESERVED. COPYING OR ANY OTHER REPRODUCTION, IN WHOLE OR IN PART, WITHOUT THE EXPRESS WRITTEN PERMISSION OF TOYOTA MOTOR SALES, U.S.A. IS STRICTLY PROHIBITED. Toyota Motor Sales, U.S.A., Inc., by the publication and/or dissemination of this publication does not create any warranties, either expressed or implied, as to Toyota products. The information contained herein was up-to-date at the time of publication, but may subsequently be changed or added to without notice and without incurring any obligation. Reliance on this information creates no

liability for Toyota. This publication is produced for use as an information sales aid. Toyota Motor Sales, U.S.A., Inc., its employees, representatives, and/or agents shall not be held liable for any omission of data or inclusion of erroneous data even where said omission is alleged to have been relied upon by a buyer of Toyota Products.

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For more information about RAV4, check out the RAV4 sections in eSource and Pocket Source.

Feature

2009

2010

elusive Blue Metallic

Available

Discontinued

FeatureS & BeneFitS

10raV4

96

2 0 1 0 r A v 4 i t o y o t A e s o u r C e B o o K

†PleaSe See “cautionS” Section For imPortant additional inFormation on thiS Feature.

Typical Toyota value Thanks to its experience in the compact SUV segment, RAV4

has a solid foundation and a good hold of what consumers are

looking for. This means owners get more of what matters and

less of the frills, all for a price that makes sense. Loaded with

standard features and utility, RAV4 outshines the competition.

Choice of powertrains, features and amenities

RAV4 offers 3 trim levels: RAV4, Sport and Limited, and the

choice between a spirited 4-cylinder or punchy V6. RAV4 offers

a navigation system†, JBL® premium audio system, Bluetooth®†

technology, backup camera† and many more upscale features.

outstanding safety features RAV4 comes with an impressive list of safety features to help

protect occupants and cargo alike. In addition to 6 standard

airbags† and front active headrests†, RAV4 comes standard

Toyota’s Star Safety System™, which includes Anti-lock Braking

System, Electronic Brake-force Distribution, Vehicle Stability

Control†, Traction Control, and Brake Assist†.

2009 raV4One of the first entries into the compact SUV segment, RAV4 benefits from years of experience compared to the competition. Already in stride, RAV4 offers impeccable on-road performance and interior comfort with the benefits of higher ground clearance and enhanced utility compared to a car.

What’S neW For 2010

1

23

4

5

5 reaSonS to BuY a raV4nimble, efficient and athletic 4-wheel independent suspension and electric power steering

give RAV4 nimble footwork and a super-tight 34.8-ft. turning

circle – great for urban maneuvers. Combined with an estimated

22/28/24 mpg (city/hwy/combined 2WD)*, RAV4 is perfectly

suited for your customers’ urban adventures.Surprising SUV capability Don’t be fooled by RAV4’s smaller size; it still offers optional

electronic on-demand 4WD with lock function, Hill-start Assist

Control† and Downhill Assist Control†, not to mention 3500 lbs.

of towing capacity†. RAV4 isn’t done there – it offers an optional

50/50 Split & Stow 3rd-row™ seat for 7-passenger seating and

up to 73 cu. ft. of cargo capacity†.

*2010 EPA MPG Estimates. Actual mileage will vary.

RAV4 Limited V6 4WD shown with available moonroof

Welcome to raV4

1010raraV4V4raraV4rara

2009 raV4raV4raOne of the first entries into the compact SUV segment, RAV4 benefits from years of experience compared to the competition. Already in stride, RAV4 offers impeccable on-road performance and interior comfort with the benefits of higher ground clearance and enhanced utility compared to a car.

111 5 reaSonS to BuY a Y a Y raV4raV4ra

nimble, efficient and athletic4-wheel independent suspension and electric power stee

give RAV4 nimble footwork and a super-tight 34.8-ft. turni

circle – great for urban maneuvers. Combined with an estimated

22/28/24 mpg (city/hwy/combined 2WD)*, RAV4 is perfectly

suited for your customers’ urban adventures.

2 0 1 0 r A v 4 i t o y o tt o y o t

S” Section For imPortant additional inFormation on thiS

or 2010

Surprising SUV capabilityDon’t be fooled by RAV4’s smaller size; it still offers optiona

electronic on-demand 4WD with lock function, Hill-start A

Control† and Downhill Assist Control†, not to mention 3500 lbs.

of towing capacity†. RAV4 isn’t done there – it offers an optional

50/50 Split & Stow 3rd-row™ seat for 7-passenger seating and

up to 73 cu. ft. of cargo capacity†.

*2010 EPA MPG Estimates. Actual mileage will vary.

T O Y O T A p O c k e T S O U R c e

RA 1

10 rav4

2010 rav4

in THis secTiOn

• 2010 rav4

1

• mODels & cOlOrs 3

• FeaTures

4

• OPTiOns & PacKages 11

• sPeciFicaTiOns 14

• cOmPeTiTive

cOmParisOn 17

inin TH TH• •

• •

• •

• •

• •

• •

WHaT’s neW FOr 2010

• tonneau cover now available for raV4 and sport {tc}

• Backup monitor† now available for raV4 {Bc}

• JBl® am/Fm/mp3 with 6-disc cd changer, nine speakers in

seven locations and hands-free phone capability and music

streaming via Bluetooth®† wireless technology now available

for limited (included with {qX})

• sport appearance package no longer requires {dJ} or {qX}

• sport appearance package now includes choice of audio

from {dJ}, {eJ}, {nV} or {std}

• discontinued exterior color:

- Elusive Blue Metallic

5 Reasons To Buy a RaV4

nimble, efficient and athletic

surprising suV capability

typical toyota value

choice in powertrains, features and amenities

outstanding safety features

12345

Look for this icon and red typeface to easily identify neW

features or changes for 2010.

† Please see “Cautions” section in the back of this book for important information on this feature.

For hands-on feature comparisons, be sure to watch the Edge Live videos on eShowroom.

Log onto www.Toyota-eShowroom.com, then click “Resources.”

Select Edge Series. View and/or print this document—as well as any Edge or Hot Sheet from the University of Toyota.

The Bluetooth® wordmark is a registered tradmark of the Bluetooth SIG. PANDORA®, the PANDORA® logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc., used with permission.

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