2012 partner report

7

Upload: sass-global-travel

Post on 22-Mar-2016

219 views

Category:

Documents


2 download

DESCRIPTION

The SGT Argentina 2012 Partner Report

TRANSCRIPT

Page 2: 2012 Partner Report

HIGHLIGHTS SGT’sabilitytonavigatetravelandprovideincredibleexperiencesisthestrengthofourbusiness.In2012thesnowbarelyfellinmostoftheworld,SouthAmericaincluded.WhatSGTdiscoveredisthatweknowwheretofindthatsnowandhowtomakeeverydayspecialforourclientsinwaysotherscannotmatch.

Ourmediadepartmentwasfloodedwithrequestsasking“wheredidyoufindsnow?”and“itlookslikeArgentinaishavingagoodwinter,canwecome?”Thetruthiswedidnotgetanymoresnowthenanyoneelse.Whatwedohaveisanincrediblestaff,withatirelessworkethic,uniqueskillsandthesecretroutesaroundPatagonia.Givingourclientsandviewersthebestpossibleexperienceinthemountainsandhelpingtoinstillalifelongdesiretobefreeandexperiencethewilderness.

In2012,SGTArgentinasoldoutforthefirsttimeinhistoryaveraging42clientspersession.SGT’smediadepartmentcreatedthebestimagesandeditsthatwehaveeverproduced.OurclientssatisfactionratewasthehighestithaseverbeeninthehistoryofSGT.2012wassimplyawesome.Asweplanfor2013weareextremelyexcitiedtotakeonthechallengeofmakingSGTevenbetter.Weareproudofourgrowthandthesuccessofourprogramsandreadytoimprovein2013.ThankyouforhelpingSGTbegreatin2012.

94% OF CLIENTS RATED THEIR EXPERIENCE 4 OUT OF 5 OR BETTER

46% OF CLIENTS ENTERED THE BACKCOUNTRY FOR THE FIRST TIME

10 CLIENTS BECAME RED CROSS FIRST-AID CERTIFIED

10 CLIENTS RECIEVED THEIR AIRE OR CAA AVY LEVEL I CERTIFICATION

Page 3: 2012 Partner Report

MEDIA TheSGTmediateamfeaturingJonConway,BenGirardi,ThomasTikos-KadjiandConnorWintoncapturedthemagicofPatagoniathroughtheirlenses.In2012SGTmadeaveryconsciencechoicetoonlyshowoffthebeautyofArgentinaandthehighskilllevelofourclientsandstaff.Theresultwasadramaticincreaseinpublicityandcoverage.

OUR 10 EDITS GENERATED OVER 40,000 VIEWS

50+ UNIQUE WEBSITES HOSTING OUR VIDEOS

3 : 1 LOAD RATE (20 : 1 INDUSTRY AVERAGE)

MEDIA PUBLISHED ONLINE BY...

ESPN, POWDER, TRANSWORLD, NEW SCHOOLERS, MPORA, SNOWBOARDER, SNOWBOARD MAG, UNOFFICIAL NETWORKS, YOBEAT, CAPITA SNOWBOARDING, SKI JOURNAL AND MANY MORE.

Snowboard Mag Story

SGT Media Page

SGT Blog

SGT Facebook Page

ESPN Photo Gallery

ESPN Article

Transworld Article

Snowboard Mag Story

Page 4: 2012 Partner Report

CLIENTS WIththelodgefullallsummerlongwewereabletoexposemorepeoplethenevertothebackcountry.TheSGTmedianclientmakesenoughmoneytotravelandrideallovertheworld.ThroughSGTandourpartnerswewereabletosetarecordnumberofpeopleintroducedtothebackcountry.Asweliketosayaroundthelodge“Theyarehookedforlife”.Ourclientsdemandedtoextendtheirstayandreservespotsfor2013.

Argentina was a blast! Getting there was a breeze

and the open community feel of the lodge was

awesome. Everyone I met on the trip was great so

the fun didn’t stop once you got off the mountain.

I have met up with a few of the guys I met on

the trip not to long after I got back state side.

An overall great experience put on by SGT, I have

recommend to more than a few friends!

- Antonio Bifulco

It was one hell of an opportunity and a life

changing experience. I can’t wait ‘til next year!

- Kara Field

Argentina was siiiiiiiiick! Did you get all that? Nine

“i”s. Fun snow, old friends, new friends, and dulce

de leche everyday. What more could a girl ask for?

- Sandra V. Hatcher

Page 5: 2012 Partner Report

STAFF TheSGTArgentinastaffembodiesthecompany’smissionto“Sharingourpassionsthroughtravelandactionsportsinasafeenvironment,whilegrowingandsupportingtheSGTFamily”.NickiSlechta,BenGirardi,LucasMoore,AndrewBurns,TonyPavlantos,ThomasTikos-Kadji,MichelleParker,MauriCambilla,GarrettRussell,TysonCrockett,TravisMoore,PeteConnolly,DavidBurg,SkylarHolgate&JonConwaynotonlymakeSGTpossible,butallowittobegreat.

CLICK HERE TO CHECK OUT THE PEOPLE WHO DELIVER THE BEST EXPERIENCE ON SNOW IN THE WORLD

Page 6: 2012 Partner Report

2013 Withnorestaftersuccess,SGThastakenahardlookinthemirrorandreflectedonhowwecangetbetter.TheSGTstaffpreformsatthetopoftheindustryandwearecommunicatingthatfacttothepublic.

NEW REDESIGNED WEBSITE

ADDED NEW SGT EXPERIENCE DESTINATIONS

MOVED OUR HEADQUARTERS TO RINCON, PUERTO RICO

ACQUIRED THE RINCON SURF SCHOOL

ADDED ADDITIONAL STAFF TO ARGENTINA 2013 CREW

INCREASED DURATION OF ARGENTINA 2013 TO MEET RISING DEMAND

IMPROVED SGT’S OVERALL BRAND

Page 7: 2012 Partner Report

THANK YOU

AspecialthankyoutoJohn@MTNApproach,Andy@BCA,Flor,Katitza&Megan@LANAirlines,Nate@Contour,Nico@LevitationProject,Paula@Catedral,Randy&

Stephanie@ANON,&Fran@Soulmax.