PAFP Electronic Communications

and Social Media

PAFP Communications Department An In-house Agency

Director of Communications Michael Zigmund

• Department Management • Develops and Oversees Communications Strategy

• Art Direction and Design • Project Coordination and Trafficking

Graphic Design and Social Media Specialist

Tim McKenna • Manages Social Media Content

• Monitors Activity/Discussions on Social Media

• Graphic Design • New Technologies/Interactive Design

Manager of Media & Public Relations

Bryan Peach • Writer/Content Creation

• Monitors News and Media • Public Relations/Media Coordination • Organizes and Updates Web Content  

PAFP Communications A Diverse Portfolio

Website – www.pafp.com Magazine – KP Magazine (digital publication)

Newsletter – Progress Notes (bi-weekly, email) Email Blasts – direct to membership

Social Media – The “Big 3” – facebook, twitter, linkedin Direct Mailings – “snail mail” postcards, packets, etc.

Live Events – word of mouth, signage, handouts Press Releases – communications to select audiences

Media Appearances – TV, Radio, News Outlets Personal Communications – Advocacy, In-person

Communicating in a World of 1s and 0s Two Key Points  

Technologies Change – Basic Principles of Quality Communications Do Not. • Clear, Concise Messages • Prioritize by Importance • Be Relevant, Timely, and Interesting • Remember Your Audience

Branding and Design Matter… A Lot. • Before Someone Reads a Word You’ve Written, They’ve Already Made a Myriad of Assumptions based on Presentation Alone

 

Engaging in Social Media What to Say ?

• Self Promotion – “This is What We’re Doing”

• Important News Items / Information

• Acknowledging Peers & Partners

(Building & Maintaining Relationships)

• Marketing (Events, Initiatives)

• Ask Questions / Request Feedback (Invites Conversation)

Things We’ve Learned using Technology and Social Media

1.  Knowledge of Tools is Fundamental 2.  Think Like a Publisher 3.  Appeal To a Broad Audience, Target When

Needed

4.  Set A Tone 5.  Leverage Online Relationships 6.  Invite/Foster Conversation 7.  Utilize Photos and Video 8.  Strive for Quality and Accuracy 9.  Maintain Consistent/Active Involvement

5 Must-Haves for Quality Communications in Digital Age

1.  Project Management Software – Planning is Key. 2.  Easy Website Administration –

Active, Regular Updates 3.  At Least One Social Media Component

4.  A Focus on Brand and Quality Design

5.  Strategy – Write it Down, Map it Out

Examples of How Integrating Social Media has Advanced our

Communications Strategy

A List of Resources We’ve Put Together Just for You.

www.pafp.com/tenstate