Make the Most of LinkedInNew Tips for 2012

Is LinkedIn Still Relevant?• More than 100 million professionals worldwide on

LinkedIn, with executives from every Fortune 500 company

• The average member is a college-educated male between 25 and 54 years old. Over 40% of members are manager level and above; more than 25% are senior executives.

Money.cnn.com• 4,000+ healthcare recruiters on LinkedIn

How are Professionals Using It?• Top level executives

• industry networking (22%)• promoting their businesses (20%)

• Middle management professionals • keep in touch with other people (24%) • industry networking (20%)

• Entry level employees• job searches (24%) • co-worker networking (23%)

Forbes.com

So What Can I Do On It?

• Broaden your network

• Create a brand for yourself

• Make valuable connections to excel in your current job

• Help you take the next step in your career path

How Do I Maximize My Time?• Develop a full, robust profile that meets

your current needs

• Create a valuable network

• Engage in the right groups

• Use shortcuts to manage your time

Maximize Your Profile• Fill out your profile completely (including a

photo)

• Reorder your profile so the most important details show first

• Take your recommendations seriously

• Set up a unique URL and go public (linkedin.com/in/yourfullname)

Maximize Your Profile (Cont.)Before, your LinkedIn profile served as your

online resume. Now, it serves as your online professional persona

• Think before you include every job you’ve had – will this get me to where I want to go?

• Think like a search engine. LinkedIn is based on algorithms. Flood your profile with what gets you to the top of the search

Maximize Your NetworkLinkedIn is NOT about the NUMBER of

connections you have, but the VALUE of those connections.

• Can someone with 1,000+ connections confidently reach out to all of them?

• Build a strong core group (start with current and former colleagues) and develop those relationships

Maximize Your EngagementGroups are a GREAT resource – but they

need to be the right groups• Associations and industry groups• Alumni groups from your alma maters

(bonus if they’re specific to your field)• Above all, seek recognized, moderated

groups. Members have been pre-screened. Content is more valuable.

Maximize Your Time• LinkedIn introduces a lot of new tools –

many of which do not provide lasting value. Stick to the basics

• Work your email settings to your advantage

• Use an account aggregator like TweetDeck or Hootsuite to check your main social accounts at the same time (Facebook, Twitter, LinkedIn)

Maximize Your MoneyI have yet to see a for-fee membership

category that’s worth the money

• You get out of it what you put into it

• Yes, it’s all online, but the basic networking rules still apply

Join ACHE’s Official Group on LinkedIn• More than 9,000 healthcare management

professionals are members

• A members-only benefit to guarantee quality interaction and contacts

• Discussions include sharing meaningful industry articles, seeking solutions to a current challenge and gaining career advice