2012 ipa convention program

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Illinois Press Association's annual convention

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�!)$��.-2%-2�!-$�!��0%%��0%11���!22%0�.&� .++!01�!-$� %,.#0!#7Join Ken Paulson as he challenges us to think differently about the valueof “free,” and the changing dynamics in the industry that makes newspaper content extremely valuable.

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�(!291��7��$%!Back by popular demand, this interactive session gives participants achance to share and discuss great advertising ideas, projects and revenuegenerators that worked well for your newspaper while picking up newideas to implement when you get home. Bring an idea to share and be eligible to win a $100 gift card!

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�.#)!+��%$)!��!*%!5!71��(%�'..$��!-$�2(%�"!$�Ce social media landscape changes every day. Four journalists in newsrooms small, medium and large share their triumphs and pitfallsnavigating Facebook and Twitter. Cis isn’t a technical workshop.Rather, you’ll get tips on what works – and what doesn’t – that you canapply right away in your newsroom. Cey’ll share ways to manage precious resources so you can push social media, publish a website ANDget out the newspaper. Cere will be plenty of time to ask questions andshare your own social media experiences.

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�+!--)-'�$��20!2%')%1����%++)-'��!,/!)'-1• Customer Needs Analysis & Application• How Advertising Works, When it Works• Media Overview

�!6�!+%1�#.,�8��!6),3,��-2%0-%2��!+%1Cis session provides guidance on when and how clients should incorporate digital strategies into their marketing plans for optimalROI. It describes how to share digital solutions with clients in an easy-to-understand manner, using explanations that all can understand, and therefore, feel comfortable incorporating into their advertising plans. Cose attending this session will emerge with a newconfidence and energy about their digital offerings and will be immediately ready to use their new skills to increase revenue for theircompanies, as well as their customers.

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�!,/!)'-�$4%02)1)-'Glenn Hodas is a nationally recognized campaign consultant and former chief of staff for Lt. Gov. Corinne Wood. He is "pro-newspaper"for campaign advertising and will discuss why newspapers have a difficult time getting a bigger share of those ad dollars. Cis presentation,plus results from last year's statewide survey related to "readers are voters," will help attendees obtain more local political dollars for the November general election.

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�.2�1����)#230%$John Kaplan will show his uplifting and critically acclaimed documentary film, “Not As I Pictured,” that chronicles his battle withlymphoma, then lead a discussion about personal journalism, hope andcommitment during these changing times in the newspaper industry.

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�0%!*)-'��%51��.12!+��0%1%-2!2).-Breaking News postal update for newspapers shares the latest issues,such as rules changes allowing electronic subscriptions to be counted onpostal circulation statement, what to do about post office and plant closings that affect service, BME consolidations and much more. Reference materials provided. Personal consultations available.

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�!,%0!91�)-�2(%�#.3020..,For the first time in Illinois’ 194-year history, trial courtproceedings have been opened in 2012 to electronic coverage. Panel discussion.

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