2012 investor p kg

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FESTIVAL OF N ATIONS A world of opportunity!

AUGUST 25-26, 2012 TOWER GROVE PARK

International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org

INVEST IN ST. LOUIS’ LARGEST, MOST DIVERSE

INTERNATIONAL FESTIVAL

As a Festival Sponsor, your company will gain visibility among 140,000+ St. Louisans, including many well-educated, young, cosmopolitans with broadinternational backgrounds.

The 2012 Festival of Nations offers an unparalleledopportunity to deliver your message of valuing diversity along with other key messages.

We can customize a package to increase yourreturn on Investment!

Promote your brand

Feature a product

Build your customer base

Meet community leaders

Be identified with this exciting multiculturalevent!

International Institute of St. Louis

Festival Producer

For more than 90 years, the International Institutehas offered comprehensive adjustment services forrefugees and immigrants in St. Louis. The Institutenow reaches more than 7,000 new Americansfrom 75 countries.

The Institute helps these newcomers overcomelanguage and cultural barriers, which if notsuccessfully addressed, can result in a lifetime of poverty. Instead, with the help of the Institute,many newcomers can become independent and valuable contributors to the St. Louis community.

We produce the Festival of Nations to honor andcelebrate our community’s growing culturaldiversity.

We are a 501 C (3) charitable organization and member of the United Wayof Greater St. Louis.. Learn more about us at www.iistl.org.

2012 SPONSOR PACKAGES

We have multiple investment levels designed to meet a variety of sponsor interests. We will put your namedirectly in front of hundreds of thousands of potentialcustomers and civic-minded St. Louisans before,during and after the Festival of Nations. Many co-branding opportunities are available. Let us partner with you to customize your package.

Three-year participation commitments at the

Presenting and Area Sponsor levels include exclusivity by product or service sector in years two and three.

Two-Sided Entry Archway is seen by all festival-goers

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PRESENTING SPONSOR -- $30,000Premium placement valued at more than $250,000

Your name/logo as Presenting Sponsor will appearon all festival media and outreach materials and inmultiple venues including:

3 informational e-mails to 500 ethnic &international organizations

“Hold the Date” cards to125,000 Metro Area residents

All press releases to area media &communication outlets

All advertising, including print, radio & TV

The International Institute web site home page& throughout the Festival of Nations pages

At least 4 times in the complimentary eventprogram, plus a full page ad

Premium placement on our two-sided Festivalof Nations Archways.

Up to 4 more banners (to be provided by

sponsor) in high visibility festival locations,including the Main Stage.

Naming rights to the Main Stage, including banner placement & at least two publicannouncements per hour at the Main Stage.

20’ x 20’ or 10’x 40’ exhibitor booth in a location of your choice, with tastings, product demos andinteractivity, or couponing privileges.

Reach Our Influentials!

300 Ethnic community leaders

500 International organizations

75 Ethnic food & gift booth vendors

595 Festival volunteers

80 Staff of the International Institute

350 Institute Young Friends Association

1,400 Donors & other Institute supporters

MAIN STAGE NAMING OPPORTUNITY

RESERVED FOR PRESENTING SPONSOR

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Area Sponsor Opportunities

Pavilion Stage

World Music Stage

Family Arts & Crafts

International Food Court

World Beer Garden

Village Green Dancing Circle

World Bazaar

Folk Grove Stage

International Culinary Showcase

…Or propose a focus to fit yourcommunity outreach and marketing goals.

Going green?Introducing a new product?

The sky’s the limit!

AREA SPONSOR -- $15,000High Visibility placement valued at more than $125,000

Your name/logo as Area Sponsor will appear inselected festival media and outreach materials and inmultiple venues:

1 informational mailing to 500 ethnic &international organizations each

“Hold the Date” cards to 125,000+ Metro Arearesidents

Selected press releases to area media &communications outlets

Selected advertising, including print, radio & TV

Throughout the International Institute’s Festivalof Nations web site

At least twice in the complimentary eventprogram, plus a half-page ad

High visibility placement on two-sided Festivalof Nations Archway (design on previous page).

Up to 2 additional banners (to be provided by sponsor) in festival locations including sponsored area.

Naming rights as Area Sponsor, including signat area and at least one public announcementper hour at all stages

20’ x 10’ exhibitor booth in a location of your choice with tastings, product demos and interactivity, orcouponing privileges.

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COMMUNITY INVESTOR -- $7,500High Visibility placement valued at more than $60,000

Your name/logo as Community Investor willappear on selected festival media and outreachmaterials, the program, on the Festival of Nations web pages, and other venues, including:

Up to 2 banners (to be provided by sponsor) inhigh visibility locations

At least 4 public announcements per day fromthe Main Stage

10’ x 10’ exhibitor booth with tastings, productdemos and interactivity, or couponing privileges

Your logo will appear in the complimentary event program plus a ¼ page ad

INVESTOR -- $4,000Visibility placement valued at more than $30,000

Your name/logo as an Investor added toprogram and web site

A banner (to be provided by sponsor) in high visibility location

10’ x 10’ exhibitor booth with tasting orcouponing

EXHIBITOR -- $2,000 10’ x 10’ booth space only (no tent, table, chairs,

or electricity provided.)

We reach a broad market, including large numbers of well-educated, young, cosmopolitanSt. Louisans with strong purchasing power. Partnership with Festival of Nations provides aunique opportunity for you to reach this dynamic audience with your product or servicemessage – and to demonstrate your commitment to the value of cultural diversity.

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2011 FESTIVAL VISITORS

A Diverse and Growing Audience …

Founded in 2000, Festival of Nations hasquickly grown into the St. Louis region’slargest, most diverse annual multiculturalfestival.

Education and Household Income

75% of adults had college degrees

40% had $75,000+ household incomes,including 25% with $100,000+

Where Our Audience Lives

45% of visitors live in our region’s Central Corridoror hail from Webster/Kirkwood. The rest hailedfrom 100+ zip codes in the St. Louis region and

around the US!

***

The target audience for the Festival of Nations is primarily an economically andethnically diverse group of young adults.

They are college educated and well traveled,and 55% are female.

Want to reach them with your message?

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WHY PARTNER WITH FESTIVAL OF NATIONS?

Unique, family-friendly fun... at the multicultural event of the year!

This August, more than 140,000 visitors will gather in shady, tree-lined Tower Grove Park for two days of non-stop ethnic music, dance andthe most diverse array of food in town. Your investment helps keepthe festival free, so that St. Louisans can experience our region’sgrowing multicultural diversity first hand.

Outstanding community and volunteer support The International Institute’s Festival of Nations diverse managementteam of award-winning staff and seasoned volunteers works year-

round to deliver a top quality festival. Large companies, areabusinesses, ethnic organizations and local residents also give their timeand effort, providing 500+ volunteers during the festival weekend. And since the Festival of Nations is our free gift to the public, a strong financial partnership with corporations and foundations is essential.

Demonstrated Return on Investment

A survey conducted by the International Events Group, Inc. (IEG),the worldwide authority on the sponsor industry, revealed that festivalshave a higher audience loyalty than NASCAR! The survey also foundthat 78% of companies agree that participating in festivals has a

measurable impact on consumer sales of their product, providing themost attractive environment for experiential sampling whileheightening brand awareness.

JOIN US TODAY!

2012 FESTIVAL OF NATIONS (314) 773-9090 X 189 OR WWW.FESTIVALOFNATIONSSTL.ORG

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2011 Sponsors

Presenting Sponsor

Area Sponsors

Other Supporting Sponsors

Media Sponsors

2012 investor p kg

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