©2012 ibm corporation smarter analytics with ibm power systems zarina stanford vice president, ibm...

©2012 IBM Corporation

Smarter Analytics with IBM Power Systems

Zarina StanfordVice President, IBM Power Systems MarketingZarina StanfordVice President, IBM Power Systems Marketing

2012 IBM Systems Technical Conference

©2012 IBM Corporation2

The rapid adoption of cloud computing

Business advantages created through

data and analytics

Increased focus on security

Emergence of social and mobile

Consolidation and integration of IT infrastructure

Five mega-trends are accelerating the new era of IT



Big Data: This is Just the Beginning

2010

Vol

ume

in E

xaby

tes

9000

8000

7000

6000

5000

4000

3000

2015

Percentage of uncertain data

Percent of uncertain data

100

80

60

40

20

0

We are here

Sensors & Devices

VoIP

Enterprise Data

Social Media

Source: IBM Global Technology Outlook - 2012



Big Data: More Than Just Volume

Volume

Terabytes to exabytes of existing data to process

Velocity

Streaming data, milliseconds to seconds to respond

Variety

Structured, unstructured, text and multimedia

Veracity

Uncertainty from inconsistency, ambiguities, etc.



A Data ready infrastructure enables…

A Data ready infrastructure delivers more actionable insight

83%

48% The estimated increase in digital content from 2011 to 20122

of CIOs ranked business intelligence and analytics as high priority in their visionary plans1

1 Source: 2011 IBM CIO Study2 Source: IDC Predictions 2012: Competing for 20201 Source: 2011 IBM CIO Study2 Source: IDC Predictions 2012: Competing for 2020

Actionable insights on operational data

Maximum availability of business insight

Managed risk for business operations



6

You know Power Systems as the ultimate system for compute intensive workloads

IBM WatsonWinner against 2 Jeopardy!

Champions

IBM WatsonWinner against 2 Jeopardy!

Champions

1.7X more database

performance per core

125%more SAP SD Users than best Intel

LLNL SequoiaWorld’s Fastest Supercomputer

LLNL SequoiaWorld’s Fastest Supercomputer

reduction in floor spacereduction in energy reduction in licensed cores

80% consolidation

Performance

Scalability

Virtualization

Availability

Security

16petaflopsLLNL Sequoia

high performance analytics, high performance computing & high performance UNIXhigh performance analytics, high performance computing & high performance UNIX



IBM Power Systems is uniquely positioned to address clients big data infrastructure challenges

7

Better performance with POWER7+, ideal for business analytics

40%

To process 200 million pages of structured & unstructured data

Defeated Jeopardy! world champions by IBM Watson2

Raw transactions turned into actionable insights*20 billion

*Fiserv (case study)*Fiserv (case study)

3 seconds



Guangdong Hospital (Southern China)

8

Need

• Wanted to capture, share and perform empirical studies on outcomes information from its use of traditional Chinese treatments and compare these with Western treatments used to explore alternative or complementary therapies.

Solution

• IBM Power Systems servers• IBM DB2• IBM Cognos Business Intelligence• IBM InfoSphere Data Warehouse

Results

• Simplified integrating, storing and analyzing large amounts of data

• Provide the full context for all clinical data, facilitating more meaningful aggregation as well as better understanding of each case

• Enable the hospital to use accepted standards for managing clinical and business data, with full support for its data warehouse model and standard BI tools

Analyzing patient data to compare efficacy of traditional versus western medicinesAnalyzing patient data to compare efficacy of traditional versus western medicines

Healthcare

Click here for Case StudyClick here for Case Study



Grupo Martins (Brazil)

9

Need

• Increase sales and revenue for its 13,000 different products a month to more than 750,000 customers including supermarkets, pharmacies, veterinary supply stores, building supply stores and other retailers across Brazil.

Solution

• IBM Power 780 (POWER7) running AIX• IBM System Storage DS8800• IBM Cognos Business Intelligence• IBM Software Services – Cognos Lab

Services

Results

• Increased revenue by 17 percent as a result of accurate and speedy predictive analytics

• Raised telesales revenue by 14 percent and increased sales contracts by 13 percent by through cross-sales opportunities

• Accelerated the decision-making process by enabling its staff to instantly collaborate on the BI information

Boosts telesales revenue by deploying IBM analytics on Power SystemsBoosts telesales revenue by deploying IBM analytics on Power Systems

Consumer Products

Click here for Grupo Martin w3 Client ReferenceClick here for Grupo Martin w3 Client Reference


©2012 IBM Corporation 10

Need

• Improve services and control costs for its 3.3 million clients

• Tackling an alarming 25% rate of duplicate and falsified insurance policies

• Gain access to a wider range of information sources to aid insurers in decision-making and risk management

Solution

• IBM Power Systems running AIX• IBM Cognos Business Intelligence• IBM DB2• IBM InfoSphere Data Warehouse• IBM Global Services

Results

• Reduce duplication of records to virtually 0%, while steadily reducing the incidence of fraudulent claims

• Reduced by 12% the number of drivers that where violating the mandatory insurance coverage law

• Faster and more accurate decisions regarding risk and pricing

Guarantee Fund (Bulgaria)

Raises the bar for fraud prevention and pricing accuracy with IBM business analyticsRaises the bar for fraud prevention and pricing accuracy with IBM business analytics

Insurance

Click here for GF w3 Client ReferenceClick here for GF w3 Client Reference

Raises the bar for fraud prevention and pricing accuracy with IBM business analytics

10



Sui Southern Gas Company Limited (Pakistan)

11

Need

• Real time tracking & predicting of changing patterns of supply and demand for natural gas to its 2.2 million customers

• Enables quick identification of leaks and pilferage• Automatic and instantaneous refresh of reports

Solution

• IBM Power Systems running AIX• IBM System Storage DS5300• IBM Cognos Business Intelligence and TM1• IBM InfoSphere Data Warehouse • IBM DB2 and IBM WebSphere• IBM General Parallel File System

Results

• Replaced monthly time-consuming creation of static reports with user-driven reporting with real-time updates

• Gained a single trusted version of information

• Improved speed and clarity of insight into supply and demand issues

Mitigates business risk through better insight into supply and demandMitigates business risk through better insight into supply and demand

Click here for SSGC Case StudyClick here for SSGC Case Study

Energy and Utility



These clients are using all types of analytics against all types of data on IBM Power Systems

PowerSystems

Operational reports

Analytic reports

Statistical Analysis

Forecasting

Predictive Modeling

Optimization

Social Analytics

Web Analytics

Alerts

Transactional & Application Data

Machine & Sensor Data

Social Data

Enterprise Content

Web Data

Documents

Spatial Analysis

Cognitive Analysis

12



Power takes analytics performance to a new level for better decision-making to improve the customer experience.Power takes analytics performance to a new level for better decision-making to improve the customer experience.

Business analytics for real time insightsBusiness analytics for real time insights

4x more throughput compared to Oracle Exadata on x86

POWER7+ processors & architecture

AIX Solution Editions for Cognos and SPSS

PowerHA HyperSwap

deliver up to 40% more performance, ideal for data and advanced analytics workloads

enable rapid performance of business and predictive analytics

for continuous data access in the event of storage failures and enables storage maintenance and migration without downtime



POWER7+ Processors & Architecture

Detect patterns

…stop crime before it happens

Real-time analytics enables:Higher case closingsImproved officer safety and resource allocation

NYPD Case Study

Deliver up to 40% more performance, ideal for data and business analytics workloads

Greater Scalability and Flexibility• 20 Virtual Machines per core• Elastic Capacity on Demand

Faster Performance• 10 MB L3 Cache• up to 4.4 GHz POWER7+ processors• Memory Compression Accelerator • Random number generator• Enhanced Single Precision Floating Point performance• Enhanced GX system bus

Better Availability & Security• Self-healing capability for L3 Cache functions• Dynamic processor fabric bus repair• Processor re-initialization• Hardware encryption support for AIX

More Energy Efficient• Delivering 5x more performance per watt• Enhanced energy / power gating

14



Delivering Faster InsightsDelivering Faster Insights

Predicting Outcomes Faster

AIX Solution Edition For Cognos and SPSS

Leveraging IBM business and predictive analytics software Optimization on IBM Power Systems

40% better performance with Cognos BI V10.1.1 on POWER7/AIX 7.1,

over Windows 2008 on x86

22% better performance with SPSS Collaboration and Deployment Services V4.2

on POWER7/AIX 7.1, over Windows 2008 on x86

Hardware incentives:

•½ processor activations at no-charge•50% discount on AIX licensesFor more information: http://www.ibm.com/systems/power/hardware/solutioneditions/aix/index.html

• AIX Standard or Enterprise Edition• PowerVM Std or Ent Edition• Power 710, 720, 730, 740• WebSphere

15



Elastic Capacity (CoD) for Power System Pools

A smarter approach to meeting the growing data challenges that improves IT economics

Pool-wide capacity on demand for

improved flexibility

For Business Analytics, enables sharing of resources across pooled systems improving availability & ensuring access to data during planned and unplanned maintenance.

16



Multi-Site PowerHA cluster with continuous storage availability

Non-disruptive…applications keep running in the event of a storage outage

Storage maintenance without downtime

Storage migration without downtime

PowerHA HyperSwap

Continuous data access in the event of storage outages, storage maintenance and migration without downtime

17



IBM Power Systems Smarter Analytics Solutions

Delivered through superior performance and scaleDelivered through superior performance and scale

18

The ultimate system for high performance analytics

Expert Integrated Operational

Analytics Solution

PowerLinux Hadoop-based

Analytics Solution

Custom Designed Business Analytics

Solutions



IBM PowerLinux Big Data Solutions

IBM InfoSphere BigInsights for Hadoop-based Analytics

Data-at-motion

Analyze streaming data with multiple data types

Respond to millions of events per second as they happen

Data-at-motion

Analyze streaming data with multiple data types

Respond to millions of events per second as they happen

Data-at-rest

Enterprise-ready, out-of-the-box Hadoop-based solution

Analyze massive variety & volume of all data types

Explore data to understand potential value to business

Data-at-rest

Enterprise-ready, out-of-the-box Hadoop-based solution

Analyze massive variety & volume of all data types

Explore data to understand potential value to business

IBM InfoSphere Streams for Low-Latency

Analytics

PowerLinux rack servers

Management Node

Data Nodes

PowerLinux rack servers

OR

Flex System Compute Node

NEWOpen Source Apache Hadoop

Data-at-rest

Open source framework for distributed processing of large data sets across clusters of computers

Updated to run on PowerLinux and leverage Power7 architecture

Used in Watson

Data-at-rest

Open source framework for distributed processing of large data sets across clusters of computers

Updated to run on PowerLinux and leverage Power7 architecture

Used in Watson



Linux Community along with Analysts, Press and Clients Welcome PowerLinux

Watch the Community Video – IBM and partner experts discuss IBM and PowerLinux contributions to Linux

Read report from Laura Didio: IBMers BPs

Read the Forbes article by Roger Kay

Learn why clients are choosing PowerLinux

Jim Zemlin, Exec. DirectorThe Linux Foundation

Jim Totton, VP and GM of Platform Business Unit

Michael Miller, VP Global Alliances and Marketing



IBM PureData System for Operational AnalyticsOptimized exclusively for operational analytic data workloads

Speed Designed for 1000+ concurrent operational

queries Continuous ingest of operational data MPP analytics (Massively Parallel Processing)

Simplicity Fast time-to-value Automatic workload management Integrated backup on the system Integrated management and support

Scalability Multiple sizes with data capacity up to a Petabyte

Smart In-database analytics for leading applications Supports DB2 applications unchanged and

Oracle Database apps with minimal change Clients have experienced cases of 10x storage

space savings via Adaptive Compression

Delivering data services for operational analytics

21



PureData System for Operational Analytics Built-in expertise, integrated by design for a simplified experience

*Unformatted raw disk capacity

Servers IBM Power 730 & 740

16 Core servers @ 3.55GHz

Storage IBM Storwize V7000 with 900GB drives Ultra SSD I/O Drawers,

each with six 387GB SSD

Networking Blade Network Technologies 10G & 1G Ethernet switches Brocade SAN switches (SAN48B-5)

Scales to PB+

capacity*

22

Scalable to PB+*

Extra Small Small Medium Large

64.8 TB* 151.2 TB* 237.6 TB* 324 TB*



Clients need an IT infrastructure that is…

23

Smarter Computing is the IT infrastructure that enables a smarter planet.Smarter Computing is the IT infrastructure that enables a smarter planet.

A secure cloud infrastructure enabling utmost efficiency for the delivery of critical business servicesCloud

Making critical data and actionable insights available and accessible in real time across the enterpriseData

Providing ultimate security for critical data, risk mitigation and enhanced compliance

Security



See what Power Systems can do for you

• View the October 3rd Smarter Computing announcement webcast – available in replay

• Hear how IBM Power Systems is Data Ready YouTube, and what clients are saying YouTube

• See the new IBM PureData System for Operational Analytics

• Learn more about Power Systems throughPower Systems education and training

• Visit Power Systems at an event near you

• Find a local Business Partner

• Continue the conversation with Power experts through social media & hear more Power client transformations on YouTube

www.ibm.com/powerwww.ibm.com/power

Click icons to join usClick icons to join us



We can help you along the journey

Lab Services

• Comprehensive, interactive assessments and training • Proofs-of-concept, Architecture, Implementation & Testing• For IT Administrators, IT Architects, Database Administrators

Global Financing

• 0% lease program• Deferred payment program for 6 months• Financing and asset buyback / disposal

Global Technology & Infrastructure Services

• System migration assessments• Business continuity and resiliency services• Data center facility services

Cloud Ready

Data Ready

Security Ready



www.ibm.com/powerwww.ibm.com/power

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