2012 global cloud computing survey results

88

Click here to load reader

Upload: phunglien

Post on 14-Feb-2017

212 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 2012 Global Cloud Computing Survey Results

In partnership with the TechSoup Global Network

2012 Global Cloud Computing Survey Results

The Significance of Cloud Computing in the Social

Benefit Sector: A Survey of 10,500 Nonprofits, Charities, and NGOs from 88 Countries on Barriers and Motivators

in Cloud Computing

September 2012

Page 2: 2012 Global Cloud Computing Survey Results

Copyright, Licensing, and Terms of Use

2012 Global Cloud Survey Results is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License. Copyright © 2012 TechSoup Global. To request permission for use beyond what is permitted by this license, please email [email protected].

Terms of Use: The original collector of the data, TechSoup Global, bears no responsibility for use of the data or for interpretations or inferences based upon such uses.

Page 3: 2012 Global Cloud Computing Survey Results

1 2012 Global Cloud Computing Survey Results, September 2012

Table of Contents Executive Summary ............................................................................ 2

Full Report ......................................................................................... 15

Introduction .............................................................................................. 15

Terminology and Definitions ........................................................................... 15

About the Survey ........................................................................................ 16

Respondent Demographics ............................................................................ 18

Cloud Computing Usage Is High Overall ............................................................ 19

How NGOs Use Cloud Computing.................................................................... 20

Administration and Ease of Use, Cost, and Partnership Opportunities Reported as the Primary Advantages of Cloud Computing ..................................................................... 28

Lack of Knowledge Is the Greatest Reported Barrier to Cloud Computing Adoption .......... 31

Do NGOs Plan to Move Their IT to the Cloud? ..................................................... 36

What Would Increase Cloud Computing Use? Reported Motivators ............................. 43

Costs, Training, and Data Issues Cited as Current IT Challenges, Regardless of Cloud Computing Use .......................................................................................... 47

Conclusion ............................................................................................... 50

Appendix ............................................................................................ 51

About TechSoup Global and the TechSoup Global Network ...................................... 51

Methodology ............................................................................................. 62

App Usage Detail Tables .............................................................................. 70

Survey Instrument ...................................................................................... 74

Our Sponsors ............................................................................................ 86

Page 4: 2012 Global Cloud Computing Survey Results

2 2012 Global Cloud Computing Survey Results, September 2012

Executive Summary In February and March, 2012, the TechSoup Global Network conducted a survey of non-governmental organizations (NGOs)1 around the world to better understand current cloud computing usage and future plans for cloud computing adoption. Cloud computing is a significant change to the information technology (IT)2 paradigm — one that has already arrived, or is coming soon, in all parts of the world. This technology advance, combined with increased computing mobility and configurability of software and services, represents an opportunity for increased effectiveness inside organizations, sharing applications and services between organizations, and a deeper level of information sharing and access to data across the sector as a whole. However, taking advantage of these opportunities requires an accurate understanding of their benefits, costs, and barriers to use. The information in this report highlights these benefits, costs, and barriers to empower NGOs to make sound decisions about cloud computing adoption and usage. This information will also help capacity-building organizations, funders, corporate donors, and partners develop programs that appropriately maximize the potential of these technologies.

1 Various terms are used to refer to our target audience, including NGO, community benefit organization (CBO), civil society organization (CSO), charity, nonprofit, and social benefit organization (SBO). We have chosen to use "NGO" as an umbrella term for the sector in this report. 2 "IT" refers to the development, maintenance, and use of computer systems, software, hardware, and networks. Information and Communications Technology (ICT) is another commonly used term.

Cloud Computing Survey Key Findings

90% of respondents worldwide are using cloud computing.

60% say lack of knowledge is the greatest barrier.

79% say the greatest advantage is easier software/ hardware administration.

47% say cost-related changes and ease of setup would be the greatest motivators for moving their IT to the cloud.

53% report plans to move a "significant portion" of their IT to the cloud within three years.

Page 5: 2012 Global Cloud Computing Survey Results

3 2012 Global Cloud Computing Survey Results, September 2012

Our survey joins other surveys, such as the Nonprofit Technology Network’s (NTEN’s) U.S. nonprofit-focused 2012 State of the Nonprofit Cloud Report3, in providing baseline information for NGOs that are making decisions about cloud computing adoption. Using the data we gathered in our survey, TechSoup Global will work in concert with our network of partner organizations, corporate donors, and foundations to improve content and programming in all the areas in which we operate. About the Survey TechSoup Global operates programs in Africa, the Americas, Asia Pacific, Europe, and the Middle East through a network of independent capacity-building NGOs. We promoted this survey through the 36 partner organizations <http://www.techsoupglobal.org/countries> of the TechSoup Global Network using a variety of methods, including outreach to the network's more than 200,000 registered member organizations. The broad reach of the TechSoup Global Network allowed us to translate the survey into 21 languages4 and generated more than 10,500 responses from NGOs in 88 countries. This includes robust base sizes (more than 100 responses) from 26 countries around the world. Details on responses by country are available in the appendix of the full report. This large sample size enables us to examine differences by geography, organization size, and other factors in a meaningful way. We are reporting our results at a 95% confidence level with a margin of error of +/- 1% for all global results. The margin of error for regional results ranges from a low of +/- 1.6% for U.S./Canada to a maximum of +/- 5% for Latin America, Africa, and Australia/New Zealand. 92% of survey respondents described themselves as partly or solely responsible for IT decision-making in their organization. We believe this means that the vast majority of survey respondents are knowledgeable representatives of their organizations’ perspectives on cloud computing.

3 The Nonprofit Technology Network (NTEN) is a U.S.-based nonprofit capacity-building and education organization. Its 2012 State of the Nonprofit Cloud Report, which includes survey results from U.S. nonprofits, is available for download at: <http://www.nten.org/research/cloudreport/download> 4 The 21 languages used in the survey were: Arabic, Bulgarian, Chinese, Croatian, Czech, Dutch, English, French, German, Hebrew, Hungarian, Italian, Japanese, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, and Swedish.

Page 6: 2012 Global Cloud Computing Survey Results

4 2012 Global Cloud Computing Survey Results, September 2012

Survey Respondents by Country

Respondents represented a wide range of organizational mission types, from social benefit activities to poverty relief to faith-based activities. The most represented NGO mission types were education organizations (13%), social benefit activities (10%), disability (8%), and health services and related activities (8%). Our survey was performed online using FluidSurveys, a product donated by Chide.it, a TechSoup Global donor partner. We contracted with survey experts George Perlov Consulting and S. Radoff Associates to help us design, conduct, and analyze the results of this survey to ensure the validity of the findings.

Executive Summary Figure 1: Number of respondents by country captured by IP address. (N=10,593)

10,593 Responses

88 Countries

100+ Responses 10-99 Responses Less than 10 Responses

Page 7: 2012 Global Cloud Computing Survey Results

5 2012 Global Cloud Computing Survey Results, September 2012

Despite High Cloud Computing Usage Overall, Penetration Is Relatively Low for Most Categories of Cloud-Based Apps Our survey found that the vast majority of NGO respondents are already using cloud-based services. In fact, 90% of respondents worldwide indicated using at least one cloud-based application. We defined "cloud usage" as using one or more cloud-based applications to perform a particular function, using specific cloud vendors, or using specific branded cloud-based applications. For example, a respondent would be considered a "cloud user" if they reported using a cloud-based application to manage projects, such as Basecamp. We did not include typical browsing and Internet searching as a category of usage and therefore do not include that in our analysis. Regional Perspective: Responses to this survey indicate relatively high adoption of cloud-based applications across all geographic regions, with a high of 93% for the U.S./Canada and Australia/New Zealand and a low of 83% for India. Cloud Penetration: We calculated "cloud penetration" to determine the percentage of organizations that are using a cloud-based application to perform a particular function compared to those that are using any kind of application — cloud-based or not — to perform that function. We found that cloud penetration ranges from a low of 10% for billing and invoicing to a high of 100% for several categories of apps that are essentially defined by the cloud, such as collaboration software and web conferencing. The median penetration level of the cloud-based apps we measured in the survey was relatively low, only 24%.

Defining the Cloud

The definition of cloud computing we used in the survey was: Cloud computing allows you to access software via the Internet instead of from your hard drive or your local computer network. When you use cloud-based software, it is available anywhere you can use the Internet – not just in your office.

Page 8: 2012 Global Cloud Computing Survey Results

6 2012 Global Cloud Computing Survey Results, September 2012

NGOs Report Using Complex Tools in the Cloud While cloud app usage overall is high, those statistics do not address how heavily NGOs are involved with cloud computing. To better understand this, we looked at which cloud-based apps NGOs reported they are already using:

• Organizations reported using an average of three to four types of cloud-based apps. However, 35% of organizations reported using only one to two types of cloud-based apps.

• The cloud-based services cited most frequently by respondents were email (55%), social networking/Web 2.0 (47%), file storage/sharing (26%), web conferencing (24%), and office productivity (23%).

• The specific cloud-based apps most often used were Facebook (70%), Gmail (63%), and Skype (50%).

• Interestingly, when we asked respondents if they were using a specific cloud-based app (such as Skype), responses were different than when we asked if they used a cloud-based app to perform a particular function (such as web conferencing). For example, while 24% of respondents said they were using cloud-based web conferencing, 55% of respondents said they were using WebEx, Citrix GoToMeeting, ReadyTalk, or Skype. This discrepancy seems to be a further indication of lack of knowledge about cloud computing.

• 9% of cloud-using respondents were only using a basic or "lightweight" cloud-based application, such as social networking, SMS/text messaging, or office productivity. The remaining 91% of respondents who used cloud-based apps were using at least one cloud-based tool that was more complex.

Current Cloud-Based Application Usage and Future Adoption Plans The number of cloud-based applications currently in use by an organization is important because it seems to relate to NGOs' reported perspective on cloud computing.

Specifically, our data indicates that the more cloud-based apps respondents say are being used at their organization, the more advantages they report to using cloud computing and the faster their reported timeframe is for adopting cloud-based apps in the future.

NTEN reported similar findings in its report on U.S. nonprofits, saying that "once a nonprofit starts using one cloud software solution, it's likely to use more."

Page 9: 2012 Global Cloud Computing Survey Results

7 2012 Global Cloud Computing Survey Results, September 2012

Reported Major Barriers to Cloud Computing Adoption Our survey found that lack of knowledge is the biggest barrier to cloud computing adoption, cited by 60% of the global respondents as a major barrier and by an additional 26% of respondents as a minor barrier. Lack of knowledge was consistently reported as a barrier across geographies and organization sizes.

Cost-based issues are the second largest set of barriers, noted by 49% of respondents as a major barrier.

Reported Major Barriers

30% of respondents said they "don't know enough about cloud computing to know what the barriers are." This is consistent with NTEN's report findings that many U.S. nonprofits don't know exactly what hosted software is — let alone have the ability to accurately gauge the pros and cons of using it."

Executive Summary Figure 2: What are the barriers that prevent your organization from using cloud computing or using cloud computing more (select as many as are applicable)? (Question 12, N=9,051)

Lack of Knowledge

• Inadequate training • No management support for cloud • No funder support

Cost

• Monthly costs • Setup costs • Migration costs • Internet costs

Data security

• Data security concerns • Data loss concerns

Lack of trust

• Cloud not ready to depend on • Integration issues • General lack of trust

No need Noncontrollable externalities

• Gov’t. regulations • Unstable electric grid • Lack of dependable Internet connectivity • Foreign currency issues

Page 10: 2012 Global Cloud Computing Survey Results

8 2012 Global Cloud Computing Survey Results, September 2012

Regional Perspective: Respondents in countries5 with lower gross domestic product (GDP) per capita cited barriers at higher levels than respondents in higher-per-capita GDP countries. In particular, respondents in lower-per-capita GDP countries appear to face some significant obstacles in terms of "noncontrollable externalities," including:

• Foreign currency issues • Unstable electric grids • Lack of dependable Internet connectivity • Government regulations about storing data offshore

NGOs Cite Administration/Ease of Use, Cost, and Partnership Opportunities as the Primary Advantages of Cloud Computing

When respondents were asked what advantages they saw to cloud computing, administration-related benefits — such as easier access to software and reduced system administration — topped the list and were cited by 79% of respondents as a major advantage.

5 Per-capita GDP statistics came from 2011 International Monetary Fund (IMF) data.

NGO Voices

"As the projects grew, we realized that if we wanted to keep them in the cloud, it would get terribly expensive. It was getting so expensive that it was better for us to purchase our own hardware." IT project manager, Slovakian NGO

"When you’re talking about broadband in South Africa, you’re not talking about broadband in somewhere like San Francisco. You’re talking about something that’s probably about a quarter of the speed." Technology development manager, South African NGO

Page 11: 2012 Global Cloud Computing Survey Results

9 2012 Global Cloud Computing Survey Results, September 2012

Reported Major Advantages to Cloud Computing

Executive Summary Figure 3: Whether your organization is using cloud computing or not, please indicate whether these items represent an advantage of using cloud computing (select as many as are applicable). (Question 10, N=9,051)

Administration

• Easier software access • Easier disaster recovery • Reduced system admin. • Rapid deployment

Cost

• Low capital investment • Fewer IT staff needed • Transforms capital expenses to operating expenses

Partnership

• Improved collaboration • Easier to partner with other orgs.

Data

• Improved data security • Better data organization • Data under my control

Page 12: 2012 Global Cloud Computing Survey Results

10 2012 Global Cloud Computing Survey Results, September 2012

Regional Perspective: While they cite barriers at high levels, South Africa, Egypt, and Mexico also cite cloud computing advantages at higher levels than other regions and the global average.

Reported Major Advantages to Cloud Computing by Country

Worldwide Average

South Africa Egypt Mexico

Cost-based advantages 62% 77% 73% 75% Data-based advantages 54% 69% 78% 86%

Administrative advantages 79% 85% 91% 91% Partnership advantages 61% 71% 80% 80%

Are NGOs Planning to Move to the Cloud?

When asked if they planned to move a "significant portion of their IT" to the cloud6:

• More than half (53%) of respondents worldwide indicated they would be moving to the cloud within two to three years or faster.

• However, a sizeable minority of respondents (36%) also said they had no plans whatsoever to move their IT to the cloud.

6 In the survey, we provided the following examples of what we considered a "significant portion of their IT:" database, email, or data storage. However, the definition of the word "significant" was ultimately left up to the interpretation of respondents.

Executive Summary Figure 4: Whether your organization is using cloud computing or not, please indicate whether these items represent an advantage of using cloud computing (select as many as are applicable). (Question 10, N=9,051)

Page 13: 2012 Global Cloud Computing Survey Results

11 2012 Global Cloud Computing Survey Results, September 2012

Differences by Organization Size: Medium-sized organizations7 reported the most aggressive timeframe for moving IT to the cloud, with 22% reporting they plan to move a significant portion of their IT to the cloud within one year.

7 Medium-sized organizations were defined as organizations with 10 to 44 full-time staff and volunteers.

Executive Summary Figure 5: What is your organization’s likely timeframe for moving a significant portion of its IT to the cloud? (Question 15, N=8,183)

Timeframe for Moving a Significant Portion of IT to the Cloud

19% Within

1 year

19% Within

1-2 years

11% More than 3 years

15% Within

2-3 years

36% Have no plans

to move to the cloud

Page 14: 2012 Global Cloud Computing Survey Results

12 2012 Global Cloud Computing Survey Results, September 2012

Reported Timeframe for Moving a "Significant Portion" of IT to the Cloud by Country and Per-Capita GDP

Executive Summary Figure 6: What is your organization’s likely timeframe for moving a significant portion of its IT (such as your database, email, or data storage) to the cloud? (Question 15, N=8,183)

Regional Perspective: The most accelerated timetables were noted in Egypt, South Africa, Mexico/Latin America, and India, where half of respondents indicated they would move a significant part of their IT to the cloud within the next two years. The survey results also indicate that the lower a country’s per-capita GDP, the more likely respondents are to indicate interest in adopting cloud-based applications in the near future.

Higher Per-Capita GDP

Lower Per-Capita GDP

More likely within

3 years

Less likely within

3 years

Australia •

Netherlands • Belgium •

Japan •

Canada •

Germany • United Kingdom •

Czech Republic • Slovakia •

Spain •

Hungary • Poland •

South Africa •

• United States

• Sweden

• Ireland

• Italy

• France

New Zealand • • Hong Kong

• Taiwan

• Mexico • Bulgaria

• Romania

• Egypt • India

Page 15: 2012 Global Cloud Computing Survey Results

13 2012 Global Cloud Computing Survey Results, September 2012

Reported Motivators for Cloud Computing Adoption When respondents were asked what most would motivate them to move their IT (or more of their IT) to the cloud, their responses were consistent with overcoming barriers.

Executive Summary Figure 7: What would most motivate your organization to move your IT (or more of your IT) to cloud services (select up to three answers)? (Question 14, N=8,272)

Polarized Views on Costs and Security in the Cloud

Interestingly, survey respondents identified costs and data security as both advantages and disadvantages to cloud computing, indicating some polarization or ambivalence about cloud computing.

Motivators for Moving IT to the Cloud

Cost

• Reduce costs • Adjust budget to afford monthly fees

Ease of setup

• Easier customization • Easier integration • Easier services setup

Training

• Train employees • Remote consulting

Trust

• Recommended by advisor or peer

Not planning to use cloud services

Page 16: 2012 Global Cloud Computing Survey Results

14 2012 Global Cloud Computing Survey Results, September 2012

Motivators are the specific items that would actually motivate cloud adoption for respondents, in contrast to reported advantages (which may or may not directly motivate respondents to adopt additional cloud-based technologies).

About the Report In this document, we have made every effort to present the survey results without inferences, assumptions, or conclusions. Our goal was to allow the data to stand on its own so that readers may draw their own conclusions. Over the next year, we will produce and share content that reflects our understanding and point of view on the information that is presented in this report.

All results that are reported in this document reflect the survey responses. Given the nature of the outreach, the questions asked, and the fact that the survey was taken online, the survey sample skews toward those working in organizations that have access to the Internet and are engaged with cloud computing. Consequently, cloud usage levels reported here may be higher than actual levels among all NGOs.

Other Motivators

22% of respondents said a reduction in cloud security risks would motivate additional cloud computing adoption.

Page 17: 2012 Global Cloud Computing Survey Results

15 2012 Global Cloud Computing Survey Results, September 2012

Full Report Introduction

In late February and March, 2012, the TechSoup Global Network conducted a survey of NGOs and their use of cloud computing around the world. Our goal in gathering and sharing this data was to get a better understanding of how NGOs view cloud computing and to publish the results for the benefit of the social benefit sector. Our hope is that the survey results will provide insight for NGOs on their peers’ perspective on cloud computing. We also hope the results will help capacity-building organizations, consultants, donors, and foundations better support the social benefit sector in making informed decisions about whether cloud-based solutions are right for them.

The goal of this document is to present the quantitative survey results in an objective fashion (to the extent that is possible). Intentionally, we have not drawn conclusions about why respondents may have answered as they did. Nor do we take a stand in this document regarding the potential advantages or disadvantages of cloud computing for particular types of organizations. We took this approach to allow readers to form their own opinions based on the survey results. Our hope is that this will provide insight that will inform a sector-wide conversation on the necessary steps to help organizations appropriately adopt cloud computing technology.

Over the next year, we will contribute our own perspective on the information in this report. TechSoup Global will also use the data that we gathered to work collaboratively with our network of partner organizations, corporate donors, and foundations to improve content and programs in all the areas in which we operate. Given that lack of knowledge was identified as an obstacle by so many of our survey's respondents, we will focus on the development of educational content. This content is intended to empower NGOs to evaluate, select, and implement cloud-based solutions (where appropriate) as part of their technology planning process. To help educate NGOs worldwide about cloud computing, the TechSoup Global Partner Network will also translate the survey's executive summary into their local languages. In addition, they will publish the executive summary on their websites for the benefit of their local communities.

Terminology and Definitions Cloud computing: The definition of cloud computing that we used in the survey was: "Cloud computing allows you to access software via the Internet instead of from your hard drive or your local computer network. When you use cloud based software, it is available anywhere you can use the Internet — not just in your office."

NGO Voices

"I think everybody knows cloud computing, but everybody has their own definition of it." – Director, Belgian NGO

Page 18: 2012 Global Cloud Computing Survey Results

16 2012 Global Cloud Computing Survey Results, September 2012

NGO: There are various terms that are used to refer to our target audience. These include nongovernmental organization (NGO), charity, nonprofit, social benefit organization (SBO), community benefit organization (CBO), and civil society organization (CSO). While there are important differences in the meaning of these terms within each country, they all have something in common. These organizations are mission-based, with a focus on achieving a particular goal, rather than profit. Rather than repeatedly listing all of the terms used internationally, we will use "NGO" to refer to the sector in this report. About the Survey

• The survey was conducted in late February and March, 2012. • We received a total of 10,593 responses from 88 countries around the globe.

Page 19: 2012 Global Cloud Computing Survey Results

17 2012 Global Cloud Computing Survey Results, September 2012

Survey Responses by Country

Figure 1: Number of respondents by country, captured by IP address (N=10,593)

Page 20: 2012 Global Cloud Computing Survey Results

18 2012 Global Cloud Computing Survey Results, September 2012

Respondent Demographics Regional Groupings Our sample size is greater in some regions than others. We present some results by geographic region in order to uncover differences and (where sample sizes are smaller) to identify the potential for additional data collection. In most cases, our regional groupings are consistent with those used by the United Nations. A detailed list of countries that were included in each region is available in the appendix. Respondents by Per-Capita GDP of Country

We also examined the survey data based on the per-capita gross domestic product (GDP) of the respondent’s country8. We divided countries into higher-, middle-, and lower-per-capita GDP groups (see Figure 1). Lower-per-capita GDP countries represent a relatively small portion of the total sample (8%). Therefore, in most cases we have noted that these responses represent an interesting opportunity for further study.

Respondent Profile by Responsibility for IT

Figure 2: How involved are you in IT decision making? (Question 2, N=11,952) 92% of respondents described themselves as "somewhat responsible" or "solely responsible" for information technology (IT) decision making in their organization. We believe that this means the vast majority of survey respondents are a knowledgeable source for information regarding their organizations’ perspectives on cloud computing. Respondent Profile by Type of Organization

8 Per-capita GDP statistics came from 2011 International Monetary Fund (IMF) data.

Page 21: 2012 Global Cloud Computing Survey Results

19 2012 Global Cloud Computing Survey Results, September 2012

Respondents represented a broad range of organizational mission types, from social benefit activities to poverty relief to faith-based activities. The most represented NGO mission types were education organizations (13%), social benefit activities (10%), disability (8%), health services and related activities (8%), and youth organizations (6%). The full list of organization types is available in the appendix. Respondent Profile by Size of Organization In order to analyze differences based on organization size, organizations were classified as small, medium, or large based on their number of full-time staff, including volunteers. Respondent Profile by Organization Size

Figure 3: How many of your staff members (including volunteers) are full time? (Question 17, N=7,309)

Key Findings Cloud Computing Usage Is High Overall Our survey found that the vast majority of NGO respondents already used cloud-based services. In fact, 90% of respondents worldwide indicated that they used some type of cloud-based service.

A Closer Look at the Data

Regional Perspective: Responses indicated that there was relatively high adoption across all geographic regions, with a high of 93% for the U.S.9, Canada, and Australia/New Zealand and a low of 83% for India.

9 This is consistent with NTEN’s 2012 U.S. State of the Nonprofit Cloud report results, in which 91% of U.S. organizations surveyed said that they use cloud computing in some form.

Defining Cloud Usage

We defined "cloud usage" as the use of one or more

cloud-based applications to perform a particular function,

or the use of specific vendors or specific branded

cloud applications.

See the appendix for details.

Page 22: 2012 Global Cloud Computing Survey Results

20 2012 Global Cloud Computing Survey Results, September 2012

Cloud Computing Usage by Region

Figure 4: Are you currently using a cloud app to perform particular functions or using any of a specific list of cloud vendors and applications? (Questions 8, 9, 26, and 27, N=10,593)

How NGOs Use Cloud Computing

We asked respondents whether they use a cloud-based solution to perform a particular function. The categories of cloud-based applications that were cited most frequently by respondents were email (55%), social networking/Web 2.0 (47%), file storage/sharing (26%), web conferencing (24%), and office productivity (23%).

93% 93% 91% 91% 88% 87% 84% 83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Australia/NewZealand

U.S. andCanada

Africa/MiddleEast

WesternEurope

Central/EasternEurope

Asia Mexico/LatinAmerica

India

Page 23: 2012 Global Cloud Computing Survey Results

21 2012 Global Cloud Computing Survey Results, September 2012

What Do Organizations Use Cloud-Based Apps to Do?

Function % Using Cloud-Based

Application Email 55% Social networking/Web 2.0 47% File storage/sharing 26% Web conferencing 24% Office productivity 23% Data backup/storage/sync 21% Website hosting 21% Collaboration software 19% Antivirus/spam filtering/anti-malware 15% E-commerce/transaction processing 15% Email marketing 15% Remote access/VPN 14% Client/member database/CRM 12% Accounting/financial management 11% Media monitoring 10% Telephone and voice service/VoIP 8% Donor management 7% Payroll 7% SMS/text messaging 7% Training 7% Data analytics 5% Project management 5% Billing and invoicing 4% Grant management 4% Human resources 4% Security 4% Volunteer management 4% Disaster recovery 3% Compliance 2%

Figure 5: Does your organization use cloud computing to deliver any of the following services? (Questions 8 and 9, N=10,593)

We did not include normal browsing and Internet searching as a category of cloud usage and therefore do not include that in our analysis.

Page 24: 2012 Global Cloud Computing Survey Results

22 2012 Global Cloud Computing Survey Results, September 2012

Cloud-Based Application Usage and Familiarity

The specific cloud-based apps that were used most often were Facebook (70%), Gmail (63%), and Skype (50%). In most cases, there was a sizeable percentage of respondents who were familiar with a particular cloud-based application, but did not currently use it.

Current Use of and Familiarity with Cloud-Based Apps

Application

Percentage of Respondents Who Currently

Use

Percentage of Respondents Who

Were Familiar With But Did Not Currently Use

Percentage of Respondents Who Currently Use or

Were Familiar With Facebook 70% 21% 91% Gmail 63% 28% 91% Skype 50% 39% 89% Google Apps 43% 37% 80% LinkedIn 38% 32% 70% Twitter 38% 48% 86% PayPal 34% 44% 78% Dropbox 32% 22% 54% Yahoo mail 25% 56% 81% Hotmail 25% 60% 85% Flickr 21% 42% 63% WordPress 18% 29% 47% Microsoft Security Essentials 17% 28% 45%

Figure 6: Which of the following applications are you familiar with or currently using? Due to rounding, "percentage of respondents who currently use or were familiar with" may exceed "percentage of respondents who currently use" plus "percentage of respondents who were familiar with but did not currently use." (Questions 27, N=7,397)

The full list of cloud-based applications is available in the appendix.

Page 25: 2012 Global Cloud Computing Survey Results

23 2012 Global Cloud Computing Survey Results, September 2012

Lack of Clarity about What Constitutes a Cloud-Based App

Interestingly, when we asked respondents if they use a specific cloud-based app (such as Skype), responses were different than when we asked if they use a cloud-based app to perform a particular function (such as web conferencing):

• While 24% of respondents said that they used cloud-based web conferencing, 55% of respondents said that they used WebEx, Citrix GoToMeeting, ReadyTalk, or Skype10.

In their 2012 report, the Nonprofit Technology Network (NTEN) labeled this phenomenon the "invisible cloud" and suggested that users often are not aware that they do, in fact, use cloud-based applications.

This seems to further indicate a level of confusion around which apps are cloud-based and what actually constitutes "cloud computing."

A Closer Look at the Data

Penetration is Relatively Low for Most Categories of Cloud-Based Apps

To better understand whether organizations were using cloud-based apps to perform a function, such as office productivity or accounting, we also needed to understand whether they were using a computer app to perform that function at all. Details on which computer apps respondents said they currently use are available in the appendix.

10 Question 9 asked if respondents used cloud-based "web conferencing, such as Skype, WebEx, ReadyTalk, or Citrix GoToMeeting." 2,593 (out of 10,593 total respondents) respondents said yes. In question 27, when asked if they used any of those specific applications (Skype, WebEx, ReadyTalk, Citrix GoToMeeting), 4,064 out of 7,379 total respondents said yes.

NGO Voices

"A lot of people might be using cloud tools like Gmail. They don't necessarily see it as a cloud product." TechSoup Global Network partner NGO, India

"The vast majority of nonprofits we surveyed were using hosted software, but our interviews revealed that many didn't even realize those systems could be considered hosted, or 'cloud' solutions." The State of the Nonprofit Cloud, NTEN, 2012

Page 26: 2012 Global Cloud Computing Survey Results

24 2012 Global Cloud Computing Survey Results, September 2012

Cloud penetration is the percentage of respondents that reported using a cloud-based app to perform a particular function compared to those that are using any kind of application – cloud-based or not – to perform that function:

The median penetration level across all types of cloud apps that we measured in the survey is 24%. Cloud penetration ranges from a low of 10% for billing and invoicing to a high of 100% for several apps that are essentially defined by the cloud, including collaboration software, e-commerce/transaction processing, social networking/Web 2.0, and web conferencing. While cloud penetration is 100% for these four application types, only about 25% of respondents indicated that these functions were in use at their organizations at all.

Depth of Cloud Computing Usage

While cloud computing use overall is high, those statistics do not indicate how heavily NGOs use cloud computing. They simply reflect whether NGOs use cloud computing at all.

To better understand the depth of cloud computing usage, we analyzed usage in terms of the different app types in use at an organization. We also analyzed usage in terms of the number of different categories of apps that were used. For purposes of this analysis, we grouped apps by type. For example, all project management software was grouped into a single type of app. So if respondents reported that they use both Basecamp and Huddle for collaboration, this would count as one "type" of app. Types of apps were then rolled into categories. See Figure 7 for details.

÷ = Number of respondents who use any app to perform a function, regardless of whether the app is cloud-based

Number of respondents who use a cloud-based app to perform a particular function

Cloud Penetration: of those respondents who use any app to perform a function, the percentage who use a cloud-based app

Page 27: 2012 Global Cloud Computing Survey Results

25 2012 Global Cloud Computing Survey Results, September 2012

Cloud-Based App Categories and Types of Apps

Category Types of Apps Included

Communications, conferencing, collaboration

Collaboration software Email Email marketing Project management Social networking/Web 2.0 SMS/text messaging Training Web conferencing

Office productivity Office productivity Databases, file storage, backup, document management

Client database File storage/sharing Data backup/storage/sync Disaster recovery

Desktop back office (VoIP, VPN, security, antivirus)

Telephone and voice services/VoIP Antivirus/spam filtering/anti-malware Remote access/VPN Security

Enterprise back office (ERP, SCM, business intelligence, web hosting, e-commerce)

Data analytics Media monitoring Website hosting Compliance with legal and government regulations E-commerce/transaction processing

Finance, accounting, HR Accounting/financial management Billing and invoicing Human resources Payroll

Fund and volunteer management Donor management Grant management Volunteer management

Figure 7: Categories of cloud-based apps (based on apps in questions 8, 9, and 27)

App Types and App Categories in Use

• We found that, on average, organizations reported that they use three to four types of cloud-based apps in two to three different categories. However, 35% of organizations reported that they use only one to two types of cloud-based apps.

• While there was slight variation in cloud-based app adoption by organization size and geography, most respondents fell within the above range.

• Whether there is someone at the organization with sole responsibility for IT did not appear to impact the number of cloud app categories an organization had already adopted.

Page 28: 2012 Global Cloud Computing Survey Results

26 2012 Global Cloud Computing Survey Results, September 2012

Current Cloud Computing Usage and Perspective on the Cloud As will be explored more fully later in this report, the number of cloud-based apps currently in use is important because it also appears to correlate with respondents’ perspective on cloud computing. Specifically, our data indicates that the more categories of cloud-based apps respondents said that their organization used, the more advantages they reported to cloud computing use and the faster they planned to adopt additional cloud-based apps in the future. Interest in Adopting New Cloud Apps

NTEN reported similar results in its report on U.S. nonprofits: "once a nonprofit starts using one cloud software solution, it's likely to use more." "Light" versus "Heavy" Cloud Computing We defined cloud computing broadly in our survey. There is arguably a difference between using "lightweight" cloud-based solutions (such as social networking sites) and more "heavy weight" cloud solutions (such as cloud-based donor databases). Therefore, we wanted to ensure that NGOs’ cloud computing adoption was not overstated due to widespread use of "light" cloud-based applications.

We found that very few organizations that we defined as cloud computing users used only "light" cloud applications, such as email, social networking/Web 2.0, or SMS/text messaging.

Just 9% of respondents used only "light" cloud-based apps. The remaining 91% of respondents who used cloud-based apps used at least one cloud-based tool that was more complex.

A list of those applications that we defined as "light" cloud-based apps is included in the appendix.

Opportunities for Further Study

Figure 8: Categories of cloud apps and likelihood of adopting new cloud apps (Questions 8, 9, 26, 27, and 13, N=8,085)

Page 29: 2012 Global Cloud Computing Survey Results

27 2012 Global Cloud Computing Survey Results, September 2012

• Some tools are, in essence, defined by the cloud, including collaboration software, e-commerce, social networking/Web 2.0, and web conferencing. A question that is worth discussing, then, is how much the use of these tools truly represents a shift towards cloud computing.

• It would also be interesting to understand whether an organization primarily uses a cloud-based tool to perform a particular function. For example, there is a difference between an organization that occasionally uses Microsoft Office 365 and an organization that uses it exclusively for all office productivity tasks. Similarly, if an organization occasionally uses Basecamp for project management but primarily relies on locally installed versions of Microsoft Project, does that represent a shift towards increased use of cloud computing?

Page 30: 2012 Global Cloud Computing Survey Results

28 2012 Global Cloud Computing Survey Results, September 2012

Administration and Ease of Use, Cost, and Partnership Opportunities Reported as the Primary Advantages of Cloud Computing

Reported Major Advantages to Cloud Computing

Figure 9: Whether your organization is using cloud computing or not, please indicate whether these items represent an advantage of using cloud computing (Question 10, N=9,051). Percentages reflect respondents who said yes to any of the specific items included within a category. When respondents were asked what advantages they saw to cloud computing, administration-related benefits topped the list. Administration-related benefits included easier access to software and reduced system administration, and 79% of respondents cited this as a major advantage. Despite the security concerns identified in the barriers section below, 39% of respondents still cited better data security as a major advantage of cloud computing.

Administration

• Easier software access • Easier disaster recovery • Reduced system admin. • Rapid deployment

Cost

• Low capital investment • Fewer IT staff needed • Transforms capital expenses to operating expenses

Partnership

• Improved collaboration • Easier to partner with other orgs.

Data

• Improved data security • Better data organization • Data under my control

Page 31: 2012 Global Cloud Computing Survey Results

29 2012 Global Cloud Computing Survey Results, September 2012

Individual items that were noted as major advantages by at least one half of respondents include: • Availability/ease of access to hardware and software: 63% • Improved information sharing and collaboration: 57% • Easier to recover after a disaster: 55% • Little or no capital investment: 50%

Additional Detail: Major and Minor Advantages to Cloud Computing

Figure 10: Whether your organization is using cloud computing or not, please indicate whether these items represent an advantage of using cloud computing (Question 10, N=9,051). Nets represent the percentage of respondents who said yes to at least one item within a particular category.

A Closer Look at the Data

Regional Perspective: South Africa, Egypt, and Mexico cited all cloud computing advantages at higher levels than the worldwide average.

Page 32: 2012 Global Cloud Computing Survey Results

30 2012 Global Cloud Computing Survey Results, September 2012

Reported Major Advantages to Cloud Computing by Country

Worldwide Average South Africa Egypt Mexico

Cost-based advantages 62% 77% 73% 75% Data-based advantages 54% 69% 78% 86%

Administrative advantages 79% 85% 91% 91% Partnership advantages 61% 71% 80% 80%

Perceived advantages also differ by per-capita GDP of the respondent's country. Respondents in lower-per-capita GDP countries saw more advantages to cloud computing than those in higher-per-capita GDP countries.

Lower-per-capita GDP countries represent just 8% of our sample. However, the correlation between per-capita GDP and perceived advantages of cloud computing that is suggested by our data is worth further study.

Advantages by Number of Cloud Apps Used: The perceived advantages of cloud computing appear linked to the number of categories of cloud-based apps used. Specifically, the more categories of cloud apps respondents reported that their organization used, the more advantages they cited for cloud computing use.

This trend starts to be noticeable when organizations used cloud-based apps in three categories. Clear differences emerge when organizations used cloud-based apps in four or more categories.

NGO Voices

"The first obvious benefit to NGOs adopting cloud services is that they don't have to maintain the platform. They can use it as a service." TechSoup Global Network partner NGO, Hong Kong

"You simply stick your credit card on there, fill in the details, and away you go. You're up and running in five minutes." Technology development manager, South African NGO

Figure 11: Whether your organization is using cloud computing or not, please indicate whether these items represent an advantage of using cloud computing (select as many as are applicable). (Question 10, N=9,051)

Page 33: 2012 Global Cloud Computing Survey Results

31 2012 Global Cloud Computing Survey Results, September 2012

Reported Major Advantages by Number of Categories of Cloud-Based Apps Used

Figure 12: Categories of cloud-based apps and number of reported advantages to using cloud computing. (Questions 8, 9, 26, 27, and 10, N=9,051). This question was multiple choice, so respondents may have selected more than one major advantage.

Opportunity for Further Study

We asked survey respondents about the perceived advantages of cloud-based technologies. As a next step, it would be also useful to understand how satisfied respondents are with their current cloud solutions.

Lack of Knowledge Is the Greatest Reported Barrier to Cloud Computing Adoption

Our survey found that lack of knowledge is the most frequently reported barrier to cloud computing adoption. 60% of respondents cited it as a major barrier, and an additional 26% cited it as minor barrier. Lack of knowledge was consistently cited as a barrier across geographies and organization sizes.

In addition, 30% of respondents said that they did not know enough about cloud computing to know what the barriers are. This is consistent with NTEN's U.S. report results. They found that "many [U.S. nonprofits] don't know exactly what hosted software is — let alone have the ability to accurately gauge the pros and cons of using it."

Cost-based issues are the second largest set of barriers, noted by 49% as a major barrier.

NGO Voices

"It's kind of a fear of letting go, letting the information go from your hands to something bigger. …You don't know exactly where it sits, where it exists." IT manager, Israeli NGO

"Maybe it’s a fear of the unknown." Director, Kenyan NGO

Page 34: 2012 Global Cloud Computing Survey Results

32 2012 Global Cloud Computing Survey Results, September 2012

Barriers to Cloud Computing

Figure 13: What are the barriers that prevent your organization from using cloud computing or using cloud computing more? (Question 12, N=9, 051)

Page 35: 2012 Global Cloud Computing Survey Results

33 2012 Global Cloud Computing Survey Results, September 2012

Additional Detail: Major and Minor Barriers to Cloud Computing

Figure 14: What are the barriers that prevent your organization from using cloud computing or using cloud computing more? (Question 12, N=9,051). Nets represent the percentage of respondents who said yes to at least one item within a particular category.

A Closer Look at the Data

Regional Perspective: Respondents in lower-per-capita GDP countries were more likely to see advantages to cloud computing. Yet they also cited barriers to cloud computing adoption at higher levels than respondents in higher-per-capita GDP countries.

Page 36: 2012 Global Cloud Computing Survey Results

34 2012 Global Cloud Computing Survey Results, September 2012

In addition, lower-per-capita GDP countries appear to face some significant obstacles in terms of "noncontrollable externalities." These issues include unstable electric grids, foreign currency issues, lack of dependable Internet connectivity, and government regulations. While these were reported as issues in all countries, they emerge much more frequently in responses from lower-per-capita GDP countries. Our qualitative survey results also indicate that language is a barrier to increased cloud computing adoption. Several respondents to our qualitative survey indicated that cloud-based products and related information – such as blogs and newsletters – were not available in their local language.

Cloud Computing and the Internet: Cloud-based services are most often accessed via the Internet, so a fast and stable Internet connection is often considered a basic prerequisite for cloud computing usage.

Internet connectivity problems as a barrier to cloud adoption are reflected in the survey responses. The survey results also reflect major differences in the availability and cost of Internet services in different countries:

• 15% of respondents worldwide said that the cost of Internet connectivity is a major barrier. This was cited as a major barrier twice as often by respondents from lower-per-capita GDP countries as it was by respondents in higher-per-capita GDP countries.

• 19% said that Internet connectivity is not available or not good enough. This was cited as a major barrier by 31% of respondents from lower-per-capita GDP countries and by 17% of respondents in higher-per-capita GDP countries.

Security in the Cloud: In our survey, data security issues rank as the third most frequently reported type of barrier. Data security issues were cited by 45% of respondents, closely behind cost-based issues (cited by 49% of respondents).

NGO Voices

"I would say about 20-30% of NGOs might have access to the Internet, but that does not imply they have Internet for eight hours … a lot of them might have electricity for four hours of a working day." TechSoup Global Network partner NGO, India

"For many people working in Russia … they have no stable Internet connection." Deputy general director, Russian NGO

"One of the biggest problems is the language barrier. All of these newsletters and information on blogs … are all in English. There aren’t a lot of technical-focused blogs and online portals in Arabic." IT consultant, Egyptian NGO

"We have some fairly strict requirements about where our data is allowed to be stored with our government contracts, and we’re basically not allowed to store it offshore. Australia, at the moment, doesn’t have a lot of locally based cloud providers." IT manager, Australian NGO

Page 37: 2012 Global Cloud Computing Survey Results

35 2012 Global Cloud Computing Survey Results, September 2012

Major Barriers by Organization Size: Reported barriers to the adoption of cloud-based solutions increase with organization size.

• The only barrier cited more frequently by smaller organizations was lack of knowledge. • Medium organizations were on average 10% more likely to cite barriers to cloud

computing adoption. Large organizations were 18% more likely to cite barriers. • Respondents at large organizations cited all the barriers to cloud computing adoption

(except lack of knowledge) at higher levels than other organizations.

Reported Major Barriers by Organization Size

Figure 15: What are the barriers that prevent your organization from using cloud computing or using cloud computing more? (Questions 12 and 20, N=7,225)

Barriers by Number of Cloud-Based Apps Used: Unlike perceived advantages, perceived barriers did not vary substantially by number of categories of cloud-based apps used. There is one exception. Those respondents who used four or more categories of cloud-based apps were more likely to cite cost as a barrier than those who used fewer categories. Mixed Views on Costs and Security in the Cloud

Survey respondents identified costs and data security as both advantages and disadvantages to cloud computing.

Page 38: 2012 Global Cloud Computing Survey Results

36 2012 Global Cloud Computing Survey Results, September 2012

Costs and Security in the Cloud

Figure 16: Reported barriers to and advantages of using cloud computing (Questions 10 and 12, N=9,051)

Do NGOs Plan to Move Their IT to the Cloud?

When asked if they planned to move a "significant portion of their IT" to the cloud:

• More than half (53%) of respondents worldwide indicated that they would move to the cloud within two to three years or sooner.

• However, a sizeable minority of respondents (36%) also said that they had no plans whatsoever to move their IT to the cloud.11

11 It would be interesting to explore why these respondents have no plans to move to the cloud. Is it because they have already moved a significant portion of their IT to the cloud? Or do they believe that the barriers to cloud computing adoption outweigh the advantages?

Page 39: 2012 Global Cloud Computing Survey Results

37 2012 Global Cloud Computing Survey Results, September 2012

Reported Timeframe for Moving a "Significant Portion" of IT to the Cloud

Figure 17: What is your organization’s likely timeframe for moving a significant portion of its IT (such as your database, email, or data storage) to the cloud? (Question 15, N=8,183)

In the survey, we provided database, email, or data storage as examples of what we considered a "significant portion of IT." However, it is important to note that the definition of the word "significant" was ultimately left up to the interpretation of respondents.

Page 40: 2012 Global Cloud Computing Survey Results

38 2012 Global Cloud Computing Survey Results, September 2012

A Closer Look at the Data

Differences emerged based on region, per-capita GDP, organization size, and number of cloud-based apps already in use at an organization.

Regional Perspective: The most accelerated timetables were noted in Egypt, South Africa, Mexico/Latin America, and India, where half of respondents indicated that they would move a significant part of their IT to the cloud within the next two years.

Differences in planned cloud computing adoption timelines emerge even more clearly when responses are viewed by per-capita GDP. Our data indicates that the lower the per-capita GDP of a respondent's country is, the faster their reported timeframe is for moving a significant portion of their organization’s IT to the cloud12.

12 Given that lower-per-capita GDP countries represent only 8% of our total responses, this represents an opportunity for further study.

Page 41: 2012 Global Cloud Computing Survey Results

39 2012 Global Cloud Computing Survey Results, September 2012

Reported Timeframe for Moving a "Significant Portion" of IT to the Cloud by Country and Per-Capita GDP

Figure 18: What is your organization’s likely timeframe for moving a significant portion of its IT (such as your database, email, or data storage) to the cloud? (Question 15, N=8,183)

Timeframe for Moving to the Cloud by Organization Size Medium-sized organizations reported the most aggressive timeframe for moving IT to the cloud. 22% of medium-sized organizations reported that they plan to move a significant portion of their IT to the cloud within one year.

Higher per-capita GDP

Lower per-capita GDP

More likely within

3 years

Less likely within

3 years

Australia •

Netherlands • Belgium •

Japan •

Canada •

Germany • United Kingdom •

Czech Republic • Slovakia •

Spain •

Hungary • Poland •

South Africa •

• United States

• Sweden

• Ireland

• Italy

• France

New Zealand • • Hong Kong

• Taiwan

• Mexico • Bulgaria

• Romania

• Egypt • India

Page 42: 2012 Global Cloud Computing Survey Results

40 2012 Global Cloud Computing Survey Results, September 2012

Reported Timeframe for Moving a "Significant Portion" of IT to the Cloud by Organization Size

Total Sample Small Medium Large

Within 1 year 20% 20% 22% 18% Within 1-2 years 19% 19% 19% 21% Within 2-3 years 14% 13% 14% 16% More than 3 years 11% 10% 12% 13% Not planning to move a significant portion of IT to the cloud 36% 38% 33% 32%

Figure 19: What is your organization’s likely timeframe for moving a significant portion of its IT (such as your database, email, or data storage) to the cloud? (Question 15, N=8,183)

Differences in Reported Cloud Computing Adoption Timeframe by Number of Categories of Cloud-Based Apps Currently in Use

Figure 20: What is your organization’s likely timeframe for moving a significant portion of its IT to the cloud? By number of cloud app categories currently in use (Questions 8, 9, 26, 27, and 15, N=8,183)

The more categories of cloud-based apps an organization already uses, the more aggressive its timeframe is for moving to the cloud.

Page 43: 2012 Global Cloud Computing Survey Results

41 2012 Global Cloud Computing Survey Results, September 2012

Differences by Responsibility for IT

Respondents who reported that they have sole responsibility for IT also reported more accelerated timeframes for moving significant portions of their organization’s IT to the cloud.

Differences in Reported Cloud Adoption Timeframe by Level of IT Responsibility

Timeframe Total Sample

IT Responsibility Sole Not Sole

Within next 6 months 8% 11% 8% Within next year 20% 23% 18% Within next 2 years 39% 44% 37% Within next 3 years 53% 57% 51% More than 3 years 11% 3% 12% No plans to move a significant portion of IT to the cloud

36% 34% 37%

Figure 21: What is your organization’s likely timeframe for moving a significant portion of its IT to the cloud? By IT responsibility. (Questions 3 and 15, N=8183)

What Types of Apps Are NGOs Likely to Adopt?

File storage/sharing, email, and data backup/disaster recovery were the app types that organizations reported that they were most likely to adopt from the cloud.

Page 44: 2012 Global Cloud Computing Survey Results

42 2012 Global Cloud Computing Survey Results, September 2012

Cloud-Based Applications Likely to Be Adopted

Figure 22: Which applications are your organization most likely to adopt from the cloud? (Question 13, N=8,085)

The app types that organizations plan to adopt from the cloud vary by organization size and location:

• Differences by organization size: The cloud apps that large organizations reported that they planned to adopt were client/constituent relationship management (CRM) database and collaboration apps. Small and medium organizations did not report above-average interest in any specific cloud-based app types.

• Differences by per-capita GDP13: Respondents in lower-per-capita GDP countries reported that they planned to adopt a wider variety of apps than those in higher-per-capita GDP countries. Lower-per-capita GDP country respondents reported interest in donor, volunteer, and grant management applications as well as accounting/financial management applications.

13 As with other data based on per-capita GDP, note that lower-per-capita GDP countries represented 8% of total respondents. So this trend, while it suggests an important difference, deserves further study.

Page 45: 2012 Global Cloud Computing Survey Results

43 2012 Global Cloud Computing Survey Results, September 2012

What Would Increase Cloud Computing Use? Reported Motivators

When asked what most would motivate them to move to the cloud, responses were consistent with overcoming barriers.

NGO Voices

"It’s the cost. We have been researching some tools and trying to understand how to make it work, and we couldn’t find one with a price that we could afford." Communications manager, Brazilian NGO

"It has to be very, very user friendly to make the switch as easy as possible." IT manager, Israeli NGO

"Maybe I need to look deeper to understand what added value it will give us. Why this product will be better than what we are using right now." IT manager, Israeli NGO

Page 46: 2012 Global Cloud Computing Survey Results

44 2012 Global Cloud Computing Survey Results, September 2012

Motivators for Moving IT to the Cloud

Figure 23: What would most motivate your organization to move your IT (or more of your IT) to cloud services? (Question 14, N=8,272)

Motivators are the specific items that would actually catalyze respondents to adopt cloud computing solutions. This is in contrast to reported advantages, which may or may not directly motivate respondents to adopt additional cloud technologies.

The data in figure 23, above, represents the percentage of respondents who said yes to one or more sub-questions within a particular category. The following specific answers were reported most frequently:

• Reduce cloud-based services costs: 38% • Provide training to their staff: 30% • Make cloud-based services easier to customize: 22% • Reduction of cloud security risks was a motivator for 22% of respondents. This is consistent

with other results that show that data privacy and security concerns were barriers. • Obtaining a recommendation or endorsement from a trusted source was also a significant

motivator, and was cited by 21% of respondents. This is consistent with other results that show a lack of trust was a barrier to cloud app adoption.

Motivators were generally cited at lower rates than perceived advantages, which may indicate that there is not one single thing that would motivate additional cloud computing adoption. Rather, it is a

Cost

• Reduce costs • Adjust budget to afford monthly fees

Ease of setup

• Easier customization • Easier integration • Easier services setup

Training

• Train employees • Remote consulting

Trust

• Recommended by advisor or peer

Not planning to use cloud services

Page 47: 2012 Global Cloud Computing Survey Results

45 2012 Global Cloud Computing Survey Results, September 2012

combination of factors that motivates technology adoption. NTEN noted that there was a similar trend in their U.S. survey results: "The decision to use a cloud-based software package is a matter of weighing features, cost and time, just like any other kind of software."

A Closer Look at the Data

Motivators by Number of Cloud-Based Apps Currently in Use: The number of motivators that respondents identified increased with the number of cloud-based apps that they have already adopted:

• Organizations that currently used only one or two cloud-based app categories showed average or below-average interest in each motivator.

• Organizations that used three or more cloud-based app categories selected motivators at an above-average rate.

Motivators by Size of Organization: Motivators for moving to the cloud also varied by size of organization.

Motivators for Moving IT to the Cloud by Organization Size

Total Sample Small Medium Large

Cost-related changes 47% 46% 50% 56% Increased ease of setup 47% 45% 50% 53% Increased training 37% 39% 36% 30% Increased trust 29% 30% 30% 23% Reduce cloud security risks 22% 21% 23% 28% Remote management of cloud services 9% 7% 10% 10% Not planning to move to any cloud services 20% 21% 18% 15%

Figure 24: What would most motivate your organization to move your IT (or more of your IT) to cloud services? (Question 14, N=8,272). Respondents could select more than one answer.

• Large organizations cited more motivators overall for moving to the cloud than smaller organizations. In particular, they reported cost-related changes, making integration easier, the reduction of security risks, and providing remote management at higher-than-average rates.

• Medium-sized organizations reported making integration easier, adjusting their budget, and providing remote consulting at higher-than-average rates.

• Small organizations showed heightened interest in remote consulting and the advice of a trusted advisor.

Regional Perspective: Africa/Middle East and Mexico/Latin America cited more motivators overall than other regions.

Page 48: 2012 Global Cloud Computing Survey Results

46 2012 Global Cloud Computing Survey Results, September 2012

Specific motivators differed significantly by region:

• Reduction of costs ranked most prominently as an incentive in Africa/Middle East, but was also an above-average motivator in the U.S. and Canada.

• Adjusting their organizations’ budget so that respondents could afford monthly cloud service fees was an above-average motivator in Africa/Middle East, Mexico/Latin America, and the U.S./Canada. For Western Europe and Central/Eastern Europe, this was a significantly below-average motivator.

• Ease of setup was an above-average motivator in Asia, Africa/Middle East, and Mexico/Latin America. Within this category, making cloud services easier to set up was a particularly high motivator in Asia. Easier setup was also a higher-than-average motivator for Africa/Middle East and Mexico/Latin America. However, Africa/Middle East was more focused on making customization easier, while Mexico/Latin America was more focused on making integration easier.

• Training was a key motivator in Mexico/Latin America, where respondents had a very high interest in the availability of remote consulting. Training was also an above-average motivator in Africa/Middle East and Central/Eastern Europe. Training was a below-average motivator for Western Europe, Australia/New Zealand, and U.S./Canada.

• A trusted advisor's recommendation was most highly ranked by respondents in Australia/New Zealand and Asia.

• Reduction of cloud security risks was an above-average motivator for Western Europe, Central/Eastern Europe, and the U.S./Canada.

• Remote management of cloud services was more attractive to respondents in Asia and Mexico/Latin America and was even more attractive to respondents in Central/Eastern Europe.

Page 49: 2012 Global Cloud Computing Survey Results

47 2012 Global Cloud Computing Survey Results, September 2012

Important Motivators by Region

Figure 25: What would most motivate your organization to move your IT (or more of your IT) to cloud services? By region (Question 14, N=8,272)

Costs, Training, and Data Issues Cited as Current IT Challenges, Regardless of Cloud Computing Use We also wanted to understand the current state of NGOs’ technology overall, unrelated to whether respondents used (or planned to use) cloud-based services. Respondents said the major IT challenges their organization faced were:

• High IT costs were cited by three-quarters of the respondents as a major challenge. This included the total cost of IT activities as well as inadequate IT systems and staffing. (The latter we have assumed to be directly related to costs that are associated with staffing and with the need to upgrade systems.)

• Training-related issues ranked second and were cited by 59% of respondents. They included inadequate end user skills as well as insufficient training for end users and IT staff.

• Data integration and reporting issues ranked third, cited by 45% of respondents. These outweighed data security and privacy challenges, which were cited by 27% of respondents.

Page 50: 2012 Global Cloud Computing Survey Results

48 2012 Global Cloud Computing Survey Results, September 2012

Major Organizational IT Challenges

Figure 26: What are the three biggest challenges facing your organization’s IT activities? (Question 4, N=10,928) Note: These figures reflect the reported state of NGOs’ technology overall, unrelated to whether respondents used (or planned to use) cloud-based services. NGOs Report Lack of IT Staff and Reliance on Outsourcing Most respondents also said that IT support was provided by staff who had other responsibilities or came by their IT position "accidentally":

• 64% of respondents did not have any full-time IT staff in their organization. • 87% of respondents indicated that their designated IT person also had other responsibilities. • 63% of respondents agreed that "my role in IT emerged accidentally because I was more adept

than other staff as a user of IT." Respondents also indicated that they outsourced some or all of their IT activities:

• 23% outsourced most or all of their IT activities. • 43% outsourced some of their IT activities.

Page 51: 2012 Global Cloud Computing Survey Results

49 2012 Global Cloud Computing Survey Results, September 2012

A Closer Look at the Data

Differences emerged in terms of organizational IT challenges by region, per-capita GDP, organization size, and type of NGO. Regional Perspective:

• Lower-per-capita GDP countries were more likely to cite an unstable electric supply as a challenge. 13% of respondents in lower-per-capita GDP countries cited this as a challenge versus 3% of respondents in higher-per-capita GDP countries.

• Cost-related challenges were elevated in the U.S., Canada, South Africa, and Egypt, cited by 80 to 81% of respondents in these countries.

Differences by Organization Size: Organizational challenges varied by organization size, as did the profile of respondents. See Figure 3 for definitions of organization size.

• Almost all IT challenges were more prevalent among respondents at large organizations. On average, large organizations were 9% more likely to report IT challenges than were small or medium organizations.

• Respondents at small organizations were more likely to report that they were "accidental techies." 67% of respondents from small organizations indicated that they were accidental techies, while 48% of respondents from large organizations said the same.

• Respondents at larger organizations were more likely to indicate being well trained. 63% of respondents from large organizations considered themselves well-trained IT professionals, while 47% of respondents from medium organizations and 40% of respondents from small organizations said the same.

Differences by Type of Organization

The specific organizational challenges cited also varied by type of NGO:

• Data privacy/security issues were elevated at health services organizations.

• Data integration was very important for environmental organizations.

Page 52: 2012 Global Cloud Computing Survey Results

50 2012 Global Cloud Computing Survey Results, September 2012

Conclusion

The information in this report is intended to contribute to a sector-wide dialogue about the resources necessary to help NGOs make decisions about the appropriate adoption of cloud-based technologies. We hope that concentrated work in this area – work that the TechSoup Global Network intends to participate in – will provide increased benefits to individual organizations. We also hope that this work will provide opportunities for the sector as a whole to improve data collection, to make that data available to others, and to help provide better insights to inform the work that we are all, collectively, doing.

For questions or additional contact information, please email [email protected] or go to http://www.techsoupglobal.org/press.

Page 53: 2012 Global Cloud Computing Survey Results

51 2012 Global Cloud Computing Survey Results, September 2012

Appendix

About TechSoup Global and the TechSoup Global Network

Together, the members of the TechSoup Global Network are committed to building the technology capacity of the NGO sector worldwide. All of the network members believe that increasing the technology capacity and expertise of NGOs allows them to better serve their constituencies, bringing critical services to the communities that need it most.

Founding member TechSoup Global partners with independent NGOs around the world, delivering the resources, technology, and expertise necessary to allow partners to become access points to information and donations for their communities. Our partner NGOs customize these offerings, allowing their beneficiaries to receive the best local and global technology resources. This is a flexible solution that builds regional capacity and strengthens local relationships. But the most important achievement of the TechSoup Global Network has been the creation of a community of technology activists. The network now consists of 36 NGO partners in 40 countries.

The TechSoup Global Network works with technology leaders and major foundations — including Microsoft, Adobe, Cisco, SAP, Symantec, the Charles Stewart Mott Foundation, the Rockefeller Brothers Fund, and the Bill & Melinda Gates Foundation — on localized programs that meet the technology needs of NGOs, both large and small. Together with these partners, the TechSoup Global Network has reached more than 183,000 organizations and enabled recipients in 40 countries to save more than US$3.1 billion in IT expenses. For more information on the TechSoup Global Network, visit www.techsoupglobal.org/countries.

The TechSoup Global Network

AUSTRALIA: CONNECTING UP

DonorTec (http://www.donortec.com.au/) is operated by Connecting Up (http://www.connectingup.org/) and was launched in partnership with TechSoup in 2007. Connecting Up has been operating as an NGO in Adelaide, South Australia, since 1981, providing community service and events information to NGOs on a local level as well as technology information services to NGOs nationally. The TechSoup program was launched in January 2007 and was the pilot country in the region.

BELGIUM: SOCIALWARE

SOCIALware (http://www.socialware.be/), the IT donation program of SOCIALware ASBL, operates and distributes appropriate technology to nonprofits in Belgium, the Netherlands, and Luxembourg, providing advice, management, and solutions at "social" prices. The Belgian donation program was one of the original pilot programs and was launched in July 2006.

Page 54: 2012 Global Cloud Computing Survey Results

52 2012 Global Cloud Computing Survey Results, September 2012

BOTSWANA: SANGONET

The SANGOTeCH program (http://www.sangotech.org/botswana/) in Botswana is administered by SANGONeT/NGO Pulse (http://www.ngopulse.org/) with the endorsement of BOCONGO (http://www.bocongo.org.bw/). It aims to assist NGOs in Botswana by providing software at very low fees in conjunction with ICT donor partners and to support NGOs to make the most of their ICT purchases and infrastructure.

BRAZIL: ASSOCIAÇÃO TELECENTRO

DE INFORMAÇÃO E NEGÓCIOS

TechSoup Brasil (http://www.techsoupbrasil.org.br/), a collaborative effort of Associacao Telecentro de Informacao e Negocios (ATN) (http://www.atn.org.br/) and TechSoup Global, was launched in 2009. Many nonprofit organizations serve the needs of low-income, underserved populations and create a positive social change. ATN believes that these organizations can have even greater impact through the appropriate use of technology. ATN provides these organizations with assistance in identifying technology needs and acquiring technology resources.

BULGARIA: WORKSHOP FOR CIVIC

INITIATIVES FOUNDATION

TechSoup Bulgaria (http://www.techsoup-bulgaria.org/) is operated in partnership with Workshop for Civic Initiatives Foundation (http://www.wcif-bg.org/) and was launched with TechSoup Global in 2009. WCIF is a leading Bulgarian community foundation that encourages different communities to take ownership of their social development using locally available resources.

CANADA: CENTRE FOR SOCIAL

INNOVATION

TechSoup Canada (http://www.techsoupcanada.ca/) is a collaborative effort by the Centre for Social Innovation (http://www.socialinnovation.ca/), TechSoup Global, and the Information Technology Association of Canada (http://www.itac.ca/). This initiative was made possible by a grant from the Ontario Trillium Foundation. As the local partner of TechSoup Global, TechSoup Canada provides Canadian charities, nonprofits, and libraries with a unique mix of technology resources, learning content, and community support through relationships with 25 leading technology donor partners.

CHILE: COMMITTEE FOR THE

DEMOCRATIZATION OF INFORMATION TECHNOLOGY

DonaTec (http://www.donatec.cl/) is the donation program operated by CDI Chile. The Committee for the Democratization of Information Technology (CDI) (http://www.cdichile.org/) was founded in Brazil in 1995 by Rodrigo Baggio. It is now present in eight South American countries, with the mission to promote the social inclusion of low-income communities by using information and communication technologies as tools for building and exercising citizens' rights. CDI launched the DonaTec program in November 2007.

Page 55: 2012 Global Cloud Computing Survey Results

53 2012 Global Cloud Computing Survey Results, September 2012

CROATIA: PARTNERS FOR GOOD FOUNDATION AND THE ASSOCIATION FOR AN

INDEPENDENT MEDIA CULTURE

TechSoup Croatia (http://www.techsoup-croatia.org/), operated in partnership with Partners for Good Foundation (http://www.partneriudobru.hr/) and The Association for an Independent Media Culture (H-Alter) (http://www.h-alter.org/), was launched with TechSoup Global in 2009. Partners for Good Foundation is devoted to creating a society in which all children have equal opportunities for growth and development. It aims to encourage change through active participation in educated society and lifelong learning and development. The Association for an Independent Media Culture (H-Alter) ensures the public right to information and education in the fields of civil society, culture, social sciences, and politics, with the goals of an informed and educated public, development of democracy, and promotion of journalism through an Internet portal. The H-Alter Project provides electronic newspaper articles and other forms of media, and undertakes educational activities.

CZECH REPUBLIC: VIA FOUNDATION AND

CHARTA 77 FOUNDATION

TechSoup Czech Republic (http://www.techsoup.cz/) is operated in partnership with the Via Foundation (http://viafoundation.org/) and the Charta 77 Foundation (http://www.kontobariery.cz/home.aspx) and was launched with TechSoup Global in December 2010. The Via Foundation assists people who have taken the initiative to create positive change in their communities. Since its establishment in 1997, the Via Foundation has supported nearly 2,650 charitable projects with a total amount of CZK 227 million, emerging as the largest private supporter of community development in the Czech Republic. It provides funding, training, consultations, coaching, and networking opportunities to support nonprofit organizations who proactively take responsibility for addressing community needs. The Charta 77 Foundation was founded in 1978 in Stockholm and in 1990 reallocated its activities to Prague. Coming from a broad concept of defending human rights and supporting persecuted dissidents and samizdat culture, the foundation shifted its focus towards supporting a whole range of cultural and humanitarian activities.

Page 56: 2012 Global Cloud Computing Survey Results

54 2012 Global Cloud Computing Survey Results, September 2012

EGYPT: FUTURE GENERATION

FOUNDATION

TechSoup Egypt (http://www.techsoupegypt.org/) is operated in partnership with Future Generation Foundation (http://www.fgf.org.eg/default.aspx) and was launched with TechSoup Global in 2010. The Future Generation Foundation (FGF) is a nonprofit, nongovernmental organization formed in 1998 by key leading members of the private sector with a clear objective of developing Egypt’s business sector, enabling it to compete in the global arena. FGF works in partnership with strategic and sustainable partners to transform the business culture and elevate the capacities of Egypt’s human capital, aiming to address the gap between education and employment. FGF’s mission is to contribute to Egypt’s economic growth and global competitiveness efforts by enhancing workforce performance through high-quality, practical, state-of-the-art human resources development activities in accordance with the business community’s evolving needs.

FRANCE: ATELIERS DU BOCAGE

Adb-SolidaTech (http://www.adb-solidatech.fr/) is operated by Les Ateliers du Bocage (AdB), the social economy branch of Emmaus France (http://www.emmaus-france.org/). AdB (http://www.ateliers-du-bocage.com/) focuses on job creation in the field of recycling D3E (e-waste, recycling, and reuse). AdB advocates for the reuse of equipment and facilitates access to computer hardware for individuals and NGOs. Through these objectives, AdB’s aim is to reduce the digital divide while supporting the social integration of individuals and associations.

GERMANY: STIFTUNGSZENTRUM

Stifter-helfen.de – IT for Nonprofits (http://www.stifter-helfen.de/) is the IT donation project of Stiftungszentrum.de (http://www.stiftungszentrum.info/) in partnership with TechSoup Global. Stiftungszentrum.de is a charitable foundation center that offers support and services to foundations and donors. The project was launched in October 2008 and distributes software and hardware donations to nonprofits in Germany.

HONG KONG: HONG KONG COUNCIL OF

SOCIAL SERVICE

TechDonation (http://www.techdonation.org.hk/) is operated by The Hong Kong Council of Social Service (HKCSS) (http://www.hkcss.org.hk/index_e.asp) and was launched in partnership with TechSoup Global in December 2007. HKCCS was established in 1947 with a commitment to develop and sustain social welfare in Hong Kong. HKCSS has grown since then to become an umbrella organization of over 340 agency members that provide over 90% of the social welfare services available for those in need through their 3,000 service units throughout Hong Kong.

Page 57: 2012 Global Cloud Computing Survey Results

55 2012 Global Cloud Computing Survey Results, September 2012

HUNGARY: NONPROFIT INFORMATION

AND TRAINING CENTRE FOUNDATION

CivilTech (http://www.civiltech.hu/) is operated by Nonprofit Information and Training Centre Foundation (NIOK) (http://www.niok.hu/fedolapangol.html) and was launched in partnership with TechSoup Global in December 2007. NIOK’s mission is to strengthen civil society in Hungary by providing capacity-building services to NGOs and building an environment supportive of their long-term futures.

INDIA: NASSCOM FOUNDATION

BIGTech (http://www.bigtech.in/) is operated by the NASSCOM Foundation. NASSCOM Foundation (NF) (http://www.nasscomfoundation.org/) is the charitable arm of NASSCOM, the leading voice of the Indian IT industry. NF relies heavily on partnerships and is committed to building ICT capacity in civil society. NASSCOM Foundation has launched 100 ruralknowledge centers throughout India. In September 2007, NF launched the TechSoup Global donation program as BIGTech and received worldwide media attention, including coverage by the Associated Press.

INDIA: GUIDESTAR INDIA

GuideStar India (http://guidestarindia.org/) is an initiative of Civil Society Information Services India (CSIS India). Its vision is Indian philanthropy and nonprofit practice revolutionized by the use of civil society information. Its mission is to encourage and equip Indian NGOs to voluntarily share, in the public domain, information that advances transparency, enables better decision making, and encourages charitable giving.

IRELAND: ENCLUDE

The ENCLUDEit program (http://www.encludeit.org/) is brought to Ireland by ENCLUDE (http://www.enclude.ie/), an independent nonprofit IT consultancy service to the Irish nonprofit sector, in partnership with TechSoup Global and London-based Charity Technology Trust (CTT). ENCLUDE is about e-inclusion — the reduction of the digital divide in Irish society — and aims to bring affordable, trustworthy systems and IT consultancy to Irish charities to maximize the benefits of ICT in areas of performance improvement, operation efficiency, and the better use of donor funds.

Page 58: 2012 Global Cloud Computing Survey Results

56 2012 Global Cloud Computing Survey Results, September 2012

ISRAEL: NPTECH

Hakolbo ( הכלבו ) (http://www.hakolbo.org.il/), a program of NPTech in partnership with TechSoup Global (http://nptech.org.il/en), launched in early 2011. NPTech promotes transparency, efficiency, and effectiveness in Israel’s Third Sector through the use of modern technologies. It has already delivered to Israel the country’s first official and complete database on more than 30,000 registered nonprofits: GuideStar Israel. In a country in which 50% of nonprofits have yet to create an Internet presence, GuideStar Israel is their gateway to the age of open disclosure. So much of life is conducted "in the cloud" and on a computer that technology is key to getting results. Those nonprofits who do not or cannot operate in a digital arena will be left behind — and so will the missions upon which so much depends. NPTech has therefore set itself the task of delivering modern technologies to the Israeli nonprofit sector.

ITALY: BANCO INFORMATICO

TECNOLOGICO E BIOMEDICO

TechSoup Italia (http://www.techsoup.it/), a collaborative effort of Banco Informatico Tecnologico e Biomedico (BITeB) (http://www.biteb.org/) and TechSoup Global, was launched in 2010. BITeB believes that in industrialized countries, technologies that could be reused are now being wasted. Both developing countries and some areas of Italian society are suffering from a lack of advanced technology that hinders economic growth and cultural and social integration of people and organizations. We believe that with the TechSoup Italia program, nonprofit organizations can be even more effective with technology and the skills to use it. BITeB is a voluntary association, created to alleviate this technology gap. Its goal is to give educational, health care, and social health nonprofits, operating both in Italy and abroad, access to advanced technologies by donating computers, biomedical equipment, machinery, and technical furniture abandoned by public and private companies. The BITeB operates through two divisions: Computer and Biomedical.

JAPAN: JAPAN NPO CENTER

TechSoup Japan (http://www.techsoupjapan.org/) is operated by Japan NPO Center (http://www.jnpoc.ne.jp/English/index.html) and was launched in partnership with TechSoup Global in 2009. Japan NPO Center was established in November 1996 to strengthen the foundation of nonprofit organizations (NPOs) in Japan. The Center also aims to build strategic partnerships between the nonprofit sector and the business and government sectors.

Page 59: 2012 Global Cloud Computing Survey Results

57 2012 Global Cloud Computing Survey Results, September 2012

KENYA: SANGONET AND ARID LANDS

INFORMATION NETWORK

TechSoup Kenya (http://www.techsoupkenya.or.ke/) is a collaborative effort by SANGONeT/NGO Pulse (http://www.ngopulse.org/) and Arid Lands Information Network (ALIN) (http://www.alin.or.ke/). The TechSoup Kenya donation program provides nonprofit organizations in Kenya with software for very low fees in conjunction with ICT donor partners and supports NGOs to make the most of their ICT purchases and infrastructure. ALIN’s core business is to facilitate information exchange among communities in order to achieve a knowledge-driven society. The Network consists of over 1,500 grassroots Community Development Workers (CDWs) drawn from nongovernmental organizations and community-based organizations as well as government departments, all offering a form of extension service in their fields of expertise.

LUXEMBOURG: SOCIAL WARE

SOCIALware (http://www.socialware.be/), the IT donation program of SOCIALware ASBL, operates and distributes appropriate technology to nonprofits in Belgium, the Netherlands, and Luxembourg, providing advice, management, and solutions at social prices.

MACAU: HONG KONG COUNCIL OF SOCIAL SERVICE

The Macau TechDonation program (http://www.techdonation.hk/) is operated by The Hong Kong Council of Social Service (HKCSS) (http://www.hkcss.org.hk/index_e.asp), and was launched in partnership with TechSoup Global in January 2009. HKCSS also has run the TechDonation program in Hong Kong since December 2007. HKCSS was established in 1947 with a commitment to develop and sustain social welfare in Hong Kong. HKCSS has grown since then to become an umbrella organization of over 340 agency members that provide over 90% of the social welfare services available for those in need through their 3,000 service units throughout Hong Kong.

MALAYSIA: TECHSOUP ASIA

TechSoup Asia (http://www.techsoup.asia/) is an exciting new collaborative venture between TechSoup Global and several of its regional partners, Connecting Up and the Hong Kong Council of Social Services.

MEXICO: CENTRO MEXICANO

PARA LA FILANTROPIA

OSC Digital (http://www.oscdigital.org/) was implemented in Mexico by Centro Mexicano para la Filantropia (CEMEFI) (http://www.cemefi.org/) in 2008, in partnership with TechSoup Global. CEMEFI´s mission is "to promote and articulate philanthropic, committed, and socially responsible participation of citizens and civil society organizations, in order to increase solidarity, equity, and prosperity in Mexican society." To fulfill its mission, CEMEFI supports CSO field development as well as corporate social responsibility. OSC Digital is part of the strengthening program for CSOs.

Page 60: 2012 Global Cloud Computing Survey Results

58 2012 Global Cloud Computing Survey Results, September 2012

NETHERLANDS: SOCIALWARE AND STICHTING

GEEFGRATIS

Through the IT donation program TechSoup.NL (http://www.techsoup.nl/), SOCIALware ASBL distributes appropriate technology to nonprofits in the Netherlands in partnership with Stichting GeefGratis (http://www.geefgratis.nl/). Staffed with volunteers, Stichting GeefGratis offers free off-the-shelf Internet services to charitable organizations in the Netherlands. SOCIALware ASBL also operates programs in Belgium and Luxembourg, providing advice, management, and solutions at social prices.

NEW ZEALAND: CONNECTING UP

TechSoup New Zealand (http://www.techsoup.net.nz/), in partnership with Connecting Up (http://www.connectingup.org/), provides donated software and hardware from companies such as Microsoft to eligible New Zealand nonprofit groups with charitable status. The TechSoup New Zealand program was launched in July 2008.

PHILLIPINES: TECHSOUP ASIA

TechSoup Asia (http://www.techsoup.asia/) is an exciting new collaborative venture between TechSoup Global and several of its regional partners, Connecting Up and the Hong Kong Council of Social Services.

POLAND: FUNDACJA TECHSOUP

In May 2009, Fundacja TechSoup (http://fundacja-techsoup.org/) was established as an independent legal foundation in Warsaw, Poland. TechSoup Global and Fundacja TechSoup work together under shared leadership to support the growth of the TechSoup Network and the stability of social benefit organizations in Europe and around the world. Fundacja TechSoup focuses on supporting the growth and stability of social benefit organizations worldwide through the intelligent use of information and communication technologies. Aided by its close organizational relationship with TechSoup Global, Fundacja TechSoup is able to leverage the TechSoup Global brand and sector leadership in pursuit of its objectives.

Page 61: 2012 Global Cloud Computing Survey Results

59 2012 Global Cloud Computing Survey Results, September 2012

ROMANIA: ATELIERE FARA FRONTIERE

AND THE ODORHEIU SECUIESC

COMMUNITY FOUNDATION

TechSoup Romania (http://www.techsoup-romania.org/), operated in partnership with Ateliere Fara Frontiere (Workshops without Borders) (http://www.ateliersansfrontieres.org/) and The Odorheiu Secuiesc Community Foundation (http://www.szka.org/index.php?l=1), was launched with TechSoup Global in 2009. Inaugurated in May 2009, Ateliere Fara Frontiere is the first nonprofit MAR (Microsoft Authorized Refurbisher) in Romania and in the immediate CEE region. With the goal of employment creation and reintegration, Ateliere Fara Frontiere hopes to refurbish and return to society 1,000 computers per month when at full operational capacity. Ateliere Fara Frontiere is one of the two founding affiliates of TechSoup Romania and will bring hardware to the program as well as other forms of support. The Odorheiu Secuiesc Community Foundation (OSCF) works to encourage philanthropic behavior and local initiatives that increase the quality of life in the Odorheiu Secuiesc region. Founded in 2007 by a group of local business and NGO leaders, OSCF seeks to build a strong future for the region by catalyzing the community’s best ideas and providing ongoing support to quality programs.

RUSSIA: INSTITUTE OF THE

INFORMATION SOCIETY

InfoDonor (http://www.infodonor.ru/) is operated by The Institute of the Information Society (IIS) (http://www.iis.ru/index.html). IIS is an independent research and service organization specializing in information technologies, telecommunications, and information policy. One of IIS’s major tasks is to initiate digital opportunities for the Russian regions and support their full-fledged development within the emerging information society and knowledge economy. IIS publishes the international information and analytical journal entitled Information Society — the oldest professional Russian-language publication in the subject area comprehensively covering different aspects of ICT use for development.

SINGAPORE: TECHSOUP ASIA

TechSoup Asia (http://www.techsoup.asia/) is an exciting new collaborative venture between TechSoup Global and several of its regional partners, Connecting Up and the Hong Kong Council of Social Services.

SLOVAKIA: THE PONTIS NON PROFIT

ORGANIZATION

TechSoup Slovakia (http://www.techsoup-slovakia.org/) is operated by Pontis Non-Profit Organization / Pontis Foundation (http://www.nadaciapontis.sk/en/kto_sme) and was launched in partnership with TechSoup Global in 2009. The aim of the Pontis Non-Profit Organization / Pontis Foundation is to provide administrative and organizational services for NGOs and corporate foundations. It also employs disadvantaged individuals and helps them to improve their administrative, computer, organizational, communications, and other work-related skills.

Page 62: 2012 Global Cloud Computing Survey Results

60 2012 Global Cloud Computing Survey Results, September 2012

SLOVENIA: MISSS

TechSoup Slovenia (http://www.techsoup-slovenia.org/) is operated in partnership with MISSS (Youth Information and Counseling Center in Slovenia) (http://www.misss.org/eng/index.php) and was launched with TechSoup Global in 2009. MISSS is a major youth center in Slovenia that has a long working relationship with the Microsoft Unlimited Potential program. It works through 16 locations in Slovenia and supports youth with diverse counseling and information services as well as other activities.

SOUTH AFRICA: SANGONET

The SANGOTeCH (http://www.sangotech.org/) online technology donation portal is a partnership between SANGONeT/NGO Pulse (http://www.ngopulse.org/) and TechSoup Global that links technology donations and the South African NGO sector. The SANGOTeCH program assists NGOs in two key ways: by providing software at a very low fee and also by assisting NGOs to make the most of their ICT purchases and infrastructure. SANGOTeCH was launched in December 2006.

SPAIN: TECHNOSITE

Proyecto Dono (http://www.proyectodono.org/) is the IT donation program for Technosite in Spain. Technosite (http://www.technosite.es/) specializes in e-business development, business intelligence, usability and accessibility, e-learning, and integral management of portals, including all phases of creating a website. The organization provides services ranging from strategic consultancy and technological development to web hosting, creative concept, integral design, content management, and search positioning. Spain launched the Proyecto Dono program in 2006.

SWEDEN: NATIONAL FORUM FOR

VOLUNTARY SOCIAL WORK

TechSoup Sweden (http://www.techsoup.se/), the IT donation program of National Forum for Voluntary Social Work, operates and distributes appropriate technology to nonprofits in Sweden by providing support in obtaining, using, and maintaining knowledge and technology. The Swedish donation program was launched in May 2010.

TAIWAN: FRONTIER FOUNDATION

TechSoup Taiwan (http://techsoup-taiwan.org.tw/) is the IT donation program of Frontier Foundation (http://www.frontier.org.tw/index_e.htm). Frontier Foundation has been working on creating digital opportunities for NGOs for 14 years through training, building websites, and other ways to help NGOs reduce the digital divide. Frontier Foundation created the first Chinese search engine in Taiwan, set up the first server for NGOs, started the first training courses for NGOs, and has had significant impact building online communities for women, the disabled, aboriginal tribes, and various virtual communities.

THAILAND: TECHSOUP ASIA

TechSoup Asia (http://www.techsoup.asia/) is an exciting new collaborative venture between TechSoup Global and several of its regional partners, Connecting Up and the Hong Kong Council of Social Services.

Page 63: 2012 Global Cloud Computing Survey Results

61 2012 Global Cloud Computing Survey Results, September 2012

UNITED KINGDOM: CHARITY TECHNOLOGY

TRUST

Charity Technology Exchange (CTX) (http://www.ctxchange.org/) is the IT donation program of Charity Technology Trust. Charity Technology Trust (CTT) (http://www.ctt.org/) empowers British charities through the effective use of technology. It provides services in the following areas: lotteries (which are a common form of fundraising for causes in the U.K.), ASP and web-based solutions, and IT consulting.

UNITED STATES: TECHSOUP GLOBAL

TechSoup (http://www.techsoup.org) is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits and public libraries with technology products, plus the learning resources they need to make informed decisions and operate at their full potential.

Page 64: 2012 Global Cloud Computing Survey Results

62 2012 Global Cloud Computing Survey Results, September 2012

Methodology Qualitative Research

Prior to the global cloud survey, we also conducted a qualitative research study. The goal of the qualitative study was to develop a better understanding of the knowledge, attitudes, and beliefs of a small sample of NGOs around the world. We wanted to know more about their interest in and barriers to adopting cloud computing technology. We wanted to speak with a wide range of respondents to begin to identify some possible insights and trends. This research included phone or Skype interviews with 15 NGOs from a variety of countries and organization types. A summary of our qualitative survey findings is available here: <http://www.techsoupglobal.org/countries/survey-findings>.

Survey Audience

The target audience for the quantitative survey was individuals who worked for an NGO anywhere in the world. We assumed that if survey respondents identified themselves as representing a nonprofit, charity, or NGO, they were telling the truth. We did conduct the survey such that we only accepted one response per IP address in all countries except for Egypt. In Egypt, some responses were gathered in a controlled environment in a designated computer lab.

No incentive was offered for taking the survey, other than that the report would be sent directly to the respondent if an email address was provided.

Regional Geographic Groupings

• In most cases, our regional groupings are consistent with those used by the United Nations. A detailed list of countries included in each region is available in the "Region Definitions and Number of Responses per Region" table below.

• We grouped Mexico with Latin America, consistent with the United Nations’ regional groupings. 76% of our responses from Latin America were from Mexico. To highlight that a majority of responses for this region were from a single country, we refer to the region as Mexico/Latin America in this report.

• 80% of responses for Africa/Middle East came from two countries: Egypt and South Africa. In most cases, we report data for Egypt and South Africa, rather than assuming that these responses are representative of the entire region.

• Responses from India differed meaningfully from other countries in Asia, so we have also separated out India when appropriate.

Page 65: 2012 Global Cloud Computing Survey Results

63 2012 Global Cloud Computing Survey Results, September 2012

Statistical Analysis

• We are reporting our results at a 95% confidence level with a margin of error of +/- 1% for all global results. The margin of error for regional results ranges from a low of +/- 1.6% for U.S./Canada to a maximum of +/- 5% for Latin America, Africa, and Australia/New Zealand.

• We considered 100 responses per country to be statistically significant for that country.

• We include responses from participants who did not complete the entire survey. We compared results on questions that were answered by those that completed the survey and those that did not complete the survey, and the results did not differ in a meaningful way.

• We calculated organization size conservatively based on number of full-time staff (including volunteers). Including part-time staff and volunteers would likely increase organizations' reported size.

• We have a high percentage of responses from small organizations, from particular regions, and from wealthier countries within each region. As with any proportional measure, the smaller the base, the easier it is to identify or even overstate differences. We make note of the small sample size in cases where statements are based on a relatively small base.

Page 66: 2012 Global Cloud Computing Survey Results

64 2012 Global Cloud Computing Survey Results, September 2012

Survey Base Sizes

Because all questions on the survey were optional, the base size varies by question. So, while we had 7,369 respondents complete the survey, the base size for particular questions may be higher or lower. We use 10,593 as the base size for many of our calculations. Question Total Answering Comments Total number of people clicked into the survey 13,082 Q1. Do we have your permission to move your data to a server in Canada? 12,736 yeses

Q2. How involved is respondent in IT decision making 11,952 Q3. Whether person is a designated IT person 11.943 Q4. Three biggest challenges 10,928 Q6. Computer apps in use at organization 10,593

Q8. Use cloud to deliver selected apps 9,915 Used 10,593 as base; created "none" answer.

Q9. Use cloud to deliver other selected apps 5,551 Used 10,593 as the base; created "none" answer.

Q10. Advantages of cloud [major/minor/not at all/don’t know] 9,051

Included those who answered at least one item; other

unanswered items assumed to be "don’t know."

Q12. Barriers of cloud [major/minor/not at all/don’t know] 9,051

Included those who answered at least one item; other

unanswered items assumed to be "don’t know."

Q13. Apps most likely to adopt from cloud 8,085 Q14. What would most motivate moving IT/more of IT to the cloud 8,272

Q15. Likely timeframe to move to cloud 8,183

Q16. Attitudes toward IT/the cloud 7,678 to 7,697

Question was multipart. Number of responses to each

part of the question varied from 7,678 to 7,697.

Q17. Number of full-time staff overall 7,146 Q17. Number of part-time staff overall 7,053 Q18. Degree of outsourcing 7,679 Q19. Number of total IT staff 7,220 Q20. Number of full-time IT staff 6,517 Q20. Number of part-time IT staff 6,389 Q21. Number of IT staff performing non-IT functions 6,596 Q22. Whether non-IT staff assist the IT staff with IT-related work 7,402

Q23. Percent of organization’s total operating budget that goes to support IT 6,906

Q24. Amount spent on IT versus other similar organizations 7,430

Q25. Type of organization 7,567 Q26. Vendors used/familiar with 7,410 Q27. Cloud apps used/familiar with 7,397 Q28. Personal use of cloud 7,203

Page 67: 2012 Global Cloud Computing Survey Results

65 2012 Global Cloud Computing Survey Results, September 2012

Region Definitions and Number of Responses per Region

In most cases, our regional groupings match those of the United Nations (UN), but we differ in the following ways:

• The UN includes Australia and New Zealand in the Oceania region, but our survey results in this region were dominated by Australia and New Zealand. Therefore, we refer to the region as "Australia/New Zealand."

• The UN includes Israel, Kuwait, Saudi Arabia, Turkey, and the United Arab Emirates in Western Asia, but we have chosen to group these countries into Africa/Middle East.

• The UN splits Europe into four regions: North, South, East, and West Europe. We chose to group Europe into two regions: Western Europe and Central/Eastern Europe.

The high number of respondents in certain countries is a reflection of our outreach through the TechSoup Global Network and the strong relationships they have built in their local communities.

Because this outreach also included social media and other communications, we did reach respondents outside of the countries with a TechSoup Global Network presence, and we have included them in our analysis of worldwide and regional responses. Those countries with very few responses represent an opportunity for additional data gathering.

Page 68: 2012 Global Cloud Computing Survey Results

66 2012 Global Cloud Computing Survey Results, September 2012

Region Definitions and Number of Responses per Region (continued)

Countries and Regions Number of Responses

Countries and Regions

Number of Responses

Australia/New Zealand 438 Western Europe (cont.) (continued) Australia 249 Ireland 231 French Polynesia 1 Italy 194 New Zealand 187 Luxembourg 11 Northern Mariana Islands 1 Netherlands 313

Asia 1,334 Norway 1 Afghanistan 1 Portugal 1 Bangladesh 2 Spain 352 China 3 Sweden 154 Hong Kong 111 Switzerland 4 India 333 United Kingdom 155 Indonesia 1 Central/Eastern Europe 1,566 Japan 541 Bulgaria 203 Malaysia 1 Croatia 38 Nepal 1 Czech Republic 243 Pakistan 1 Hungary 214 Philippines 2 Macedonia 1 Singapore 1 Moldova 3 Taiwan 336 Poland 252

Canada 554 Romania 234 Canada 554 Russian Federation 87

Mexico/Latin America 368 Serbia 3 Argentina 4 Slovakia 224 Belize 1 Slovenia 58 Brazil 54 Ukraine 6 Chile 19 Africa/Middle East 384 Colombia 2 Algeria 1 Costa Rica 2 Botswana 1 Ecuador 10 Cameroon 3 Guadeloupe 1 Congo 1 Guatemala 1 Djibouti 1 Mexico 267 Egypt 154 Nicaragua 2 Ghana 3 Peru 4 Israel 26 Saint Kitts and Nevis 1 Kenya 22

Other 3 Kuwait 2 Europe (no country specified) 1 Nigeria 3 Netherlands Antilles 2 Rwanda 2

United States 2,940 Saudi Arabia 1 United States 2,940 South Africa 158

Western Europe 2,357 Tanzania 1 Austria 3 Turkey 1 Belgium 520 Uganda 2 Denmark 1 United Arab Emirates 2 France 243 No Answer 649 Germany 173 No Answer 649 Greece 1 Total 10,593

Page 69: 2012 Global Cloud Computing Survey Results

67 2012 Global Cloud Computing Survey Results, September 2012

Demographics of Respondents

In some cases, totals per section exceed 100% due to rounding.

Respondent Demographics

Responsibility for IT decision making (Base: 11,952) Solely responsible 30% Somewhat responsible along with others 62% Choose the online tools, but have no influence 5% Have no influence 3% Whether designated IT person or other responsibilities (Base; 11,943) Dedicated to IT 13% Have other responsibilities 87% Agreement with "my role in IT emerged accidentally because I was more adept than other staff as a user of IT" (Base: 7,768)

Agree completely/somewhat 63% Agree completely 40% Disagree completely/somewhat 24% Disagree completely 8% Mean number of staff # Total full time staff (Base: 7,309) 35 Total part time staff (Base: 7,309) 37 Whether major IT activities are outsourced (Base: 7,679) All 7% Most 16% Some 43% None 34% Mean number of IT staff Total IT staff [including full time, part time, and volunteers]

(Base: 7,223) 1.8

Full-time IT staff (Base: 7,223) 1.0 61%=None

Part-time IT staff (Base: 7,223) 0.9 Dedicated to IT duties only (Base: 6,403) 1.0

64%=None Number who also perform non-IT functions (Base: 6,596) 1.7 Whether non-IT staff assist IT staff (Base: 7,402) Yes 58% No 42% Percentage of organization’s total operating budget that goes to support IT (Base: 6,906)

Any (net) 92% Less than 5% (but greater than zero) 42% 5% or more 50% Mean % 7.5% Amount of money organization spends on IT compared to other similar organizations (Base: 7,430)

Page 70: 2012 Global Cloud Computing Survey Results

68 2012 Global Cloud Computing Survey Results, September 2012

Somewhat more than other similar organizations 10% About the same 36% Somewhat or much less than other similar organizations 55%

Agreement with Key Attitudes Responses to Question 16: "Indicate how much you agree or disagree with each of the following statements." (N= 7,678 to 7,697; question was multipart, and number of responses to each part of the question varied from 7,678 to 7,697) Agree Completely Agree Completely/Somewhat

I rely on the advice of outside IT experts when making IT-related decisions

My role in IT emerged accidentally because I was more adept than other staff as a user of IT

I like to be one of the first to adopt new technologies

I am generally skeptical of new technologies or products until they have proven themselves

I consider myself to be a trained and well-read IT professional

75%

63%

55%

51%

44%

17%

17%

34%

40%

24%

Page 71: 2012 Global Cloud Computing Survey Results

69 2012 Global Cloud Computing Survey Results, September 2012

Respondent Profile by Type of NGO Responses to Question 25: "Which of the following categories best describes the type of NGO you work for?" (N=7,567)

Page 72: 2012 Global Cloud Computing Survey Results

70 2012 Global Cloud Computing Survey Results, September 2012

Application Usage Detail Tables

Current App Usage Responses to Question 6: "Which of the following computer applications are in use at your organization?" (N=10,593) Use Computer App

Email Antivirus/span filtering/anti-malware

Office productivity Accounting/financial management

Data backup/storage/sync Client/member database/CRM

Social networking/Web 2.0 Payroll

Billing and invoicing Telephone & voice service/VoIP

Donor management Email marketing

Volunteer management Grant management Web conferencing

Security Project management

Human resources Training

SMS/text messaging Collaboration software

Data analytics E-commerce/transaction processing

Compliance Disaster recovery

91% 86%

78% 77%

61% 51%

47% 40% 40%

31% 28% 27% 26% 25% 25%

23% 22% 22%

20% 19% 19%

17% 15%

13% 13%

Page 73: 2012 Global Cloud Computing Survey Results

71 2012 Global Cloud Computing Survey Results, September 2012

Current Cloud-Based App Usage and Familiarity Responses to Question 27: "Which of the following cloud applications are you familiar with or currently using?" Due to rounding, "percentage of respondents who currently use or were familiar with" may exceed "percentage of respondents who currently use" plus "percentage of respondents who were familiar with but did not currently use." (N=7,397)

Application

Percentage of

Respondents Who

Currently Use

Percentage of Respondents

Who Were Familiar With But Did Not

Currently Use

Percentage of

Respondents Who

Currently Use or Were Familiar With

Facebook 70% 21% 92% Gmail 63% 28% 91% Skype 50% 39% 89% Google Apps 43% 37% 80% LinkedIn 38% 32% 70% Twitter 38% 48% 86% PayPal 34% 44% 78% Dropbox 32% 22% 54% Yahoo mail 25% 56% 81% Hotmail 25% 60% 85% Flickr 21% 42% 63% WordPress 18% 29% 47% Microsoft Security Essentials 17% 28% 45% Constant Contact 9% 16% 25% Citrix GoToMeeting 8% 24% 32% Blogspot 8% 32% 40% Microsoft SharePoint 7% 40% 47% Mail Chimp 7% 16% 24% Microsoft Office 365 6% 40% 45% Intuit Quickbooks Online 5% 28% 33% Microsoft Office Live Workspace 5% 36% 41% WebEx 5% 17% 22% Amazon Payments 5% 30% 35% Amazon Web Services 4% 31% 35% Salesforce 4% 17% 21% Blackbaud 3% 15% 19% Vertical Response 3% 7% 10% Basecamp 3% 10% 13% Carbonite 3% 15% 17%

Page 74: 2012 Global Cloud Computing Survey Results

72 2012 Global Cloud Computing Survey Results, September 2012

Application

Percentage of

Respondents Who

Currently Use

Percentage of Respondents

Who Were Familiar With But Did Not

Currently Use

Percentage of

Respondents Who

Currently Use or Were Familiar With

Adobe Creative Cloud 2% 26% 28% Microsoft Dynamics CRM 2% 25% 27% Mozy 2% 10% 12% SugarSync 2% 7% 9% ReadyTalk 2% 8% 10% eTapestry 2% 15% 16% Microsoft Commerce Server 2% 23% 25% CiviCRM 1% 8% 10% SAP BusinessObjects 1% 16% 17% Zoho Office 1% 10% 11% Vmware vCloud 1% 14% 15% Cisco CloudVoIP 1% 23% 24% Microsoft Grants Manager 1% 16% 17% Huddle 1% 9% 10% VolunteerHub 0% 6% 6% AppRiver 0% 5% 5% QuickBase 0% 6% 7% Hadoop 0% 7% 7% VolunteerMatters 0% 4% 5% NetSuite 0% 9% 10% Account IQ 0% 4% 4% StrongMail 0% 5% 5% Ascentis HR 0% 3% 3% Outright 0% 3% 3%

Page 75: 2012 Global Cloud Computing Survey Results

73 2012 Global Cloud Computing Survey Results, September 2012

"Light" Cloud Definitions

The below applications were considered "light" cloud-based services for purposes of analyzing how heavily involved NGOs are in cloud computing. To ensure we were not overstating cloud computing usage, we used a very broad definition of "light" cloud-based services for this analysis.

For a full list of cloud-based applications and vendors used in the survey, refer to Questions 9, 26, and 27 in the full survey included below.

"Light" Cloud Application or Function

Survey Question Number

Email (such as Hotmail, Gmail, Microsoft Office 365) 8 Office productivity (such as Microsoft Office 365, Google Docs, Zoho Office) 8 Social networking/Web 2.0 (such as Facebook, Twitter) 8 SMS/text messaging (such as SMS Cloud, Salesforce) 8 Website hosting (such as FatCow, Google Sites, Microsoft Office 365) 8 LinkedIn 27 Mail Chimp 27 Adobe Creative Cloud 27 Basecamp 27 Blogspot 27 Citrix GoToMeeting 27 Constant Contact 27 Facebook 27 Flickr 27 Gmail 27 Google Apps 27 Hotmail 27 Huddle 27 Microsoft Office 365 27 Microsoft Office Live Workspace 27 ReadyTalk 27 QuickBase 27 Skype 27 StrongMail 27 Twitter 27 Vertical Response 27 WebEx 27 WordPress 27 Yahoo mail 27 Zoho Office 27

Page 76: 2012 Global Cloud Computing Survey Results

74 2012 Global Cloud Computing Survey Results, September 2012

Survey Instrument The survey was translated into 21 languages. See full list of languages in the "Languages" table following the survey instrument.

TSG Cloud Computing Survey

By completing this survey, you will join NGOs around the world who are raising their voices to advocate for affordable, relevant technology for the social benefit sector. You do not need to be an IT expert to fill out this survey. And it should take no longer than 10 minutes to complete. If you’re interested in receiving our report on the survey findings, be sure to provide your email address at the end of the survey. We’ll send you the report in late spring. The results will support organizations like yours in making informed IT decisions. We hope the results will also provide you with insights into how NGOs and libraries are using technology currently and what their barriers are in being able to adopt cloud technologies. Please make your voice heard!

1. We would like to combine your survey data with survey data from as many as 3514 other

countries to provide a view of cloud computing trends among NGOs worldwide. To do this, we need your permission to move your survey data to a server in Canada so that it can be combined with other respondents and shared only in the aggregate. Do we have your permission?

Yes No

(If no) Without your permission to move your survey data to a server in Canada, we cannot collect your information. Thank you for your interest. Click here to return to question 1 if you would like to give your permission and proceed with the survey.

2. How involved are you personally in your organization’s decision making process with respect to technology evaluation, purchasing, and implementation?

Solely responsible Somewhat responsible along with others I choose the online tools I use, but I have no influence on the organization’s technology

decisions I have no influence on technology decisions

14 As of September, 2012, the TechSoup Global Network operates in 40 countries.

Page 77: 2012 Global Cloud Computing Survey Results

75 2012 Global Cloud Computing Survey Results, September 2012

3. Are you a designated IT person in your organization, or do you have other responsibilities as well?

Dedicated to IT Have other responsibilities

4. What are the three biggest challenges facing your organization’s IT activities? Please select up to three items below.

Challenges retrieving data for reporting Concerns about data security or data privacy Inadequate IT staffing levels Inadequate IT systems Inadequate end-user skills Integrating data from different systems Integrating data from different locations Insufficient training for IT staff Insufficient training for end users The total cost of IT activities Inadequate Internet access Unstable electric supply

5. What other challenges does your organization face with regard to IT? Please write your

answer in the space below.

6. Which of the following computer applications are in use at your organization? Please check all that apply.

Accounting/financial management Antivirus/spam filtering/anti-

malware Billing and invoicing Client/membership database/CRM Collaboration software Compliance (with legal and

government regulations) Content management Data backup/storage/sync Data analytics Disaster recovery Donor management E-commerce/transaction processing Email Email marketing Grant management

Graphic tools Human resources (HR) Office productivity (such as word

processing, spreadsheets) Payroll Programming/software

development Project management Security Social networking/Web 2.0 SMS/text messaging Telephone and voice services/VoIP Training Volunteer management Web conferencing Web development Website hosting

7. Are there any other types of computer applications in use at your organization besides those

listed previously? Please list them in the space below.

Please read the following definition of cloud computing, and then we’ll ask you a few questions about it.

Page 78: 2012 Global Cloud Computing Survey Results

76 2012 Global Cloud Computing Survey Results, September 2012

Cloud computing allows you to access software via the Internet instead of from your computer hard drive or your local computer network. When you use cloud-based software, it is available anywhere you can use the Internet — not just in your office.

8. Does your organization use cloud computing to deliver any of the following services? Please check all that apply.

Client database (such as Microsoft Dynamics CRM, Salesforce) Collaboration software (such as Microsoft Office Live Workspace, Microsoft Office 365,

Microsoft Lync, Google Apps) Data analytics (such as Crystal Reports) Donor management (such as Raiser’s Edge, eTapestry, Salesforce) Email (such as Hotmail, Gmail, Microsoft Office 365) Email marketing (such as ConstantContact, StrongMail, Vertical Response) File storage/sharing (such as SharePoint online, Dropbox, Box.net, Microsoft Office 365) Grant management (such as Microsoft Grants Manager, Salesforce) Media monitoring (such as Wildfire, Google Alerts) Office productivity (such as Microsoft Office 365, Google Docs, Zoho Office) Project management (such as Basecamp, QuickBase, Huddle) Social networking/Web 2.0 (such as Facebook, Twitter) SMS/Text messaging (such as SMS Cloud, Salesforce) Telephone and voice services/VoIP (such as Cisco CloudVoIP) Training (such as Citrix GoToWebinar, ReadyTalk) Volunteer management (such as VolunteerHub) Web conferencing (such as Skype, WebEx, ReadyTalk, Citrix Go to Meeting) Website hosting (such as FatCow, Google Sites, Microsoft Office 365) Other (please specify:)___________________________

9. Does your organization use cloud computing to deliver any of the following back-office

services? Please check all that apply. [RANDOMIZE LIST]

Accounting/financial management (such as Intuit QuickBooks Online, NetSuite) Antivirus/spam filtering/anti-malware (such as Symantec Cloud) Billing and invoicing (such as Invoicera) Compliance with legal and government regulations (such as Axcient) Data backup/storage/sync (such as Dropbox, SugarSync) Disaster recovery (such as VMware vcloud) E-commerce/transaction processing (such as Paypal) Human resources(HR) (such as SuccessFactors, Ascentis HR, NAVICUS) Payroll (such as 101pay, PayCom) Remote access/VPN (such as Citrix) Security (such as AppRiver, Panda)

Page 79: 2012 Global Cloud Computing Survey Results

77 2012 Global Cloud Computing Survey Results, September 2012

10. Whether your organization is currently using cloud computing or not, please indicate the extent to which you think each of the items below represents an advantage of using cloud computing. For each one, please indicate if it is a major advantage, a minor advantage, or not an advantage at all.

Major Advantage

Minor Advantage

No Advantage

At All

Availability of and ease of access to hardware and software Better data security Data is better organized Data is more under my control Easier to partner with other organizations Improved information sharing and collaboration Little or no capital investment Need for less IT staff to support systems Rapid acquisition and deployment Reduced system administration Easier to recover after a disaster Transforms high fixed-capital costs to lower variable and operating expenses

11. Are there any other advantages you can think of? Please write them in the space below.

Page 80: 2012 Global Cloud Computing Survey Results

78 2012 Global Cloud Computing Survey Results, September 2012

12. Please think about why your organization is not using cloud computing or is not using it more. For each item below, please indicate if it is a major barrier, a minor barrier, or not a barrier at all for why your organization is not using cloud computing or not using cloud computing more.

Major Barrier

Minor Barrier

No Barrier At All

Cloud computing is not quite ready for my organization to be able to depend on it

Government regulations about not storing data offshore Concerns about integrating cloud applications with existing IT Data security or data privacy concerns Data loss concerns Electric grid is not stable enough General lack of trust in the cloud computing model and vendors Have invested in our own network infrastructure. Therefore, cloud computing does not offer sufficient performance or cost savings

Inadequate training available In-house staff are not knowledgeable enough to implement Internet connectivity is too expensive Internet connectivity not available, robust, or dependable enough Migration of existing applications too difficult or too expensive Monthly costs are too high Setup and configuration costs are too high No consultants available to assist with setup and configuration Our organization’s funders do not understand or support the use of cloud computing

Senior management does not understand or support the use of cloud computing

Don't know enough about cloud computing to know what the barriers are

Foreign currency issues

Are there any other barriers you can think of? Please write them in the space below.

13. Which applications are your organization most likely to adopt from the cloud? Please check one or two items below.

Accounting/financial

management Client/CRM database Collaboration Data backup/disaster recovery Donor management Email File storage/sharing

Grant management Office productivity Volunteer management

Are there any other applications your organization is likely to adopt from the cloud fairly soon? Please write them in the space below.

Page 81: 2012 Global Cloud Computing Survey Results

79 2012 Global Cloud Computing Survey Results, September 2012

14. Which of the following would most motivate you to move your IT (or more of your IT) to cloud services? Please check two or three below.

Reduce the costs of cloud services Adjust our budgeting so we can afford ongoing monthly cloud service fees Reduce cloud security risks Make cloud services easier to set up Make integrating cloud services with our current IT systems easier Provide training for the people in my organization in how to use cloud services Make it easier to customize cloud solutions (like a database) for my organization Provide remote consulting on how to use cloud services Provide remote management for cloud services Recommendation from a peer or a sector endorsement Based on the advice and assistance of a trusted advisor We are not planning to move to any cloud services

15. What is your organization’s likely timeframe for moving a significant portion of its IT (such as

your database, email, or data storage) to the cloud? Please select one answer below.

Within the next 6 months 6 months to 1 year 1 to 2 years 2 to 3 years

More than 3 years We have no plans to move to the

cloud

16. Please indicate how much you agree or disagree with each of the following statements.

Agree

Completely Agree

Somewhat

Neither Agree nor Disagree

Disagree Somewhat

Disagree Completely

I am generally skeptical of new technologies or products until they have proven themselves

I consider myself to be a trained and well-read IT professional

I like to be one of the first to adopt new technologies I rely on the advice of outside IT experts when making IT-related decisions

My role in IT emerged accidentally because I was more adept than other staff as a user of IT

17. How many of all staff members (including volunteers) are full time and how many are part time

in your organization? For fractions, use decimal numbers (for example, a person working half time would be .5). Please enter numbers below. Number of full-time staff (including volunteers): _________ Number of part-time time staff (including volunteers): ________

Page 82: 2012 Global Cloud Computing Survey Results

80 2012 Global Cloud Computing Survey Results, September 2012

18. Do you outsource all, most, some, or none of your major IT activities? Please select one answer below.

All Most Some None

19. How many IT staff does your organization have in total, including full-time, part-time, and

volunteers? For fractions, use decimal numbers (e.g. one half of an IT person would be .5). Please enter a number below.

20. How many of the IT staff are full time and how many are part time? For fractions, use decimal numbers (e.g. one half of an IT person would be .5). Please enter numbers below. Number of full-time IT staff (including volunteers): _________ Number of part-time IT staff (including volunteers): ________

21. How many of the IT staff are dedicated to IT duties only, and how many also perform non-IT

functions? For fractions, use decimal numbers (such as one-half of an IT person would be .5). Please enter numbers below. Number dedicated to IT (including volunteers): _________ Number that do IT and other duties (including volunteers): ________

22. Does non-IT staff assist the IT staff with some of their IT-related work?

Yes No

23. What percentage of your organization’s total operating budget goes to support IT? Please enter

your best estimate below in number form. _____________%

Page 83: 2012 Global Cloud Computing Survey Results

81 2012 Global Cloud Computing Survey Results, September 2012

24. Overall, would you say the amount of money your organization spends on IT is […]?

Much less than other similar organizations Somewhat less than similar organizations About the same as similar organizations Somewhat more than similar organizations

25. Which of the following categories best describes the type of NGO you work for?

Advocacy and Policy Agriculture Associations and Membership

Organizations Disability Education Environment Faith-Based Activities Foundations Health Services and Related

Activities History and Culture Housing and Community

Development Legal and Civil Rights Library Poverty Relief Scientific Research Social Benefit Activities Sports and Social Activities Youth Other (please specify)

Page 84: 2012 Global Cloud Computing Survey Results

82 2012 Global Cloud Computing Survey Results, September 2012

26. Which of the following vendors are you familiar with or currently using for cloud services?

Please check one answer for each vendor listed below.

[RANDOMIZE LIST EXCEPT ALWAYS SHOW OTHER LAST]

Not Familiar

With

Familiar With But

Not Currently

Using Currently

Using

Not Familiar

With

Familiar With But

Not Currently

Using Currently

Using appfog AppScale AT&T HP BlueLock IBM Caspio Joyent Cloudscaling Layered Tech Datapipe Logicworks DotCloud LongJump ENKI Microsoft Force.com Rackspace GigaSpaces RightScale GoGrid WorkXpress Google GridGain

Page 85: 2012 Global Cloud Computing Survey Results

83 2012 Global Cloud Computing Survey Results, September 2012

27. Which of the following cloud applications are you familiar with or currently using? Please check one answer for each application below.

[RANDOMIZE ORDER]

Not Familiar

With

Familiar With But

Not Currently

Using Currently

Using

Not Familiar

With

Familiar With But

Not Currently

Using Currently

Using LinkedIn Microsoft Grants

Manager

Mail Chimp Microsoft Commerce Server

Microsoft Office 365 Microsoft Office Live Workspace

Account IQ Adobe Creative Cloud Microsoft SharePoint Amazon Payments Microsoft Security

Essentials

Amazon Web Services AppRiver Mozy Ascentis HR Netsuite Basecamp Outright Blackbaud PayPal Blogspot ReadyTalk Carbonite QuickBase Cisco CloudVoIP Salesforce Citrix GoToMeeting SAP BusinessObjects CiviCRM Skype Constant Contact StrongMail Dropbox SugarSync eTapestry Twitter Facebook Vertical Response Flickr VMware vCloud Gmail VolunteerHub Google Apps VolunteerMatters Hadoop WebEx Hotmail WordPress Huddle Yahoo mail Intuit QuickBooks Online Zoho Office Microsoft Dynamics CRM

Page 86: 2012 Global Cloud Computing Survey Results

84 2012 Global Cloud Computing Survey Results, September 2012

28. What cloud computing services do you use personally? Please check all that apply.

Blogging (such as blogspot) Collaboration (such as Basecamp, Microsoft Lync, Google Apps) Data storage (such as icloud, Carbonite, Dropbox) Email (such as Gmail, Hotmail) Personal productivity (such as Google Docs, Zoho Docs) Photo sharing (such as Flickr, Snapfish) Remote access (such as GoToMyPC, LogMeIn) Shopping (such as Amazon, iTunes) Web conferencing (such as Skype) Web hosting (such as Google Sites) Other (please specify:)______________________________

29. Finally, please indicate your name, your organization’s name and your email address below if

you would like to receive a summary of the results. Your data will be combined with the data of other respondents and shared only in aggregate.

Name: Name of Organization: Email address: Please check here if we may contact you for further information or if you would like to

be the subject of a case study.

Page 87: 2012 Global Cloud Computing Survey Results

85 2012 Global Cloud Computing Survey Results, September 2012

Languages The cloud computing survey was translated into the following languages:

• Arabic • Bulgarian • Chinese • Croatian • Czech • Dutch • English • French • German • Hebrew • Hungarian • Italian • Japanese • Polish • Portuguese • Romanian • Russian • Slovak • Slovenian • Spanish • Swedish

Page 88: 2012 Global Cloud Computing Survey Results

86 2012 Global Cloud Computing Survey Results, September 2012

Our Sponsors

This research project would not have been possible without the support of Chide.it, whose FluidSurveys Enterprise software enabled the collection of over 10,593 survey responses from 88 countries in 21 languages.

Many thanks to Chide.it for its generous donation.