2012 fair trade usa almanac

2012 Almanac

Fair Trade USA 2012 Almanac2

Introduction & Highlights ......................................................................................................................................................................5

Producers

Producers: Total Number of Fair Trade Producer Organizations by Country of Origin, 2012 ...............................................................8

Producers: Total Number of Fair Trade Producer Organizations by Product, 2012 ...............................................................................9

ALL ProducTs

All Products: Premium Payments to Fair Trade Producer Organizations by Product, 1998–2012 ....................................................... 12

All Products: Imports of Fair Trade Certified Products by Volume in Pounds, 1998–2012 ................................................................... 13

coFFee

Coffee: Fair Trade Producer Organizations that Sell Green Coffee to Fair Trade USA Buyers, 2012 ................................................... 16

Coffee: Premium Payments to Fair Trade Producer Organizations, 1998–2012 .................................................................................. 17

Coffee: Premium Payments to Fair Trade Producer Organizations, 1998–2012 .................................................................................. 18

Coffee: Imports of Fair Trade Certified Coffee, 1998–2012................................................................................................................... 19

Coffee: Imports of Fair Trade Certified Coffee, Organic Versus Conventional, 1998–2012 .................................................................. 20

Table of Contents

Fair Trade USA 2012 Almanac 3

Coffee: Imports of Fair Trade Certified Coffee by Country of Origin in Pounds, 2008–2012 ............................................................... 21

Coffee: Percent of Fair Trade Certified Coffee Imports by Country of Origin, 2012............................................................................. 22

Coffee: Top Five Origins of Fair Trade Certified Coffee by Volume in Pounds, 2012 .......................................................................... 23

TeA

Tea: Premium Payments to Fair Trade Producer Organizations, 2001–2012 ...................................................................................... 26

Tea: Imports of Fair Trade Certified Tea, 2001–2012 ........................................................................................................................... 27

Tea: Imports of Fair Trade Certified Tea by Country of Origin, 2008–2012......................................................................................... 28

Tea: Percent of Fair Trade Certified Tea Imports by Country of Origin, 2012 ..................................................................................... 29

cocoA

Cocoa: Premium Payments to Fair Trade Producer Organizations, 2002–2012 ................................................................................. 32

Cocoa: Percent of Premium Payments to Fair Trade Producer Organizations by Country of Origin, 2012 ........................................ 33

Cocoa: Imports of Fair Trade Certified Cocoa, 2002–2012 ................................................................................................................. 34

Produce

Produce: Origins and Producer Organizations by Produce Type in Pounds, 2012 ............................................................................. 38

Produce: Premium Payments to Fair Trade Producer Organizations by Country of Origin, 2012 ...................................................... 39

Produce: Imports of Fair Trade Certified Produce by Produce Type, 2004–2012 ................................................................................ 40

Produce: Percent of Organic Fair Trade Certified Produce Imports by Produce Type, 2012 ............................................................... 41

sugAr

Sugar: Volumes and Premium Payments for Fair Trade Certified Sugar by Country of Origin, 2005–2012 ....................................... 44

Sugar: Imports of Fair Trade Certified Sugar by Country of Origin, 2008–2012.................................................................................. 45

Sugar: Imports of Fair Trade Certified Sugar, 2005–2012 .................................................................................................................... 46

oTHer ProducTs

Grains: Imports of Fair Trade Certified Grains, 2005–2012 ................................................................................................................. 50

Grains: Imports of Fair Trade Certified Grains, 2005–2012 ................................................................................................................. 51

Herbs & Spices: Imports of Fair Trade Certified Herbs and Spices, 2005–2012 .................................................................................... 52

Herbs & Spices: Percent of Fair Trade Certified Herbs and Spices Imports, 2012 ................................................................................. 53

Flowers: Imports of Fair Trade Certified Flowers, 2007–2012 ............................................................................................................... 54

Flowers: Imports of Fair Trade Certified Flowers by Country of Origin, 2007–2012 ............................................................................ 55

Wine: Imports of Fair Trade Certified Wine, 2008–2012 ...................................................................................................................... 56

Honey: Imports of Fair Trade Certified Honey, 2008–2012 .................................................................................................................. 56

Agave: Imports of Fair Trade Certified Agave, 2012 .......................................................................................................................... 57

Nuts & Oilseeds: Imports of Fair Trade Certified Nuts and Oilseeds, 2009–2012 ................................................................................ 57

Sports Balls: Imports of Fair Trade Certified Sports Balls, 2009–2012 .................................................................................................. 58

Apparel & Linens: Imports of Fair Trade Certified Garments, 2010–2012 ........................................................................................... 59


Every Purchase Matters

Fair Trade certification helps industry partners and consum-ers make every purchase matter, contributing to the long-term sustainability of farming communities around the world. In just 14 years, Fair Trade USA, the largest third-party certifier of Fair Trade products in North America, has established the Fair Trade CertifiedTM label as the leading mark of sustainability. Today, it assures consumers that the quality products they buy are improving lives and protecting the environment.

To further that trust and provide greater transparency, Fair Trade USA’s Certification department annually compiles and audits figures reported by its industry partners. This report serves as a key indicator for the health and growth of Fair Trade in the United States. At the same time, we celebrate the many approaches within the Fair Trade movement and rec-ognize other organizations who are participating in Fair Trade even though we cannot measure nor report their results.

Quality Products

In 2012, Fair Trade USA and its industry partners once again drove record imports to satisfy the continued growth in con-sumer demand for almost 12,000 Fair Trade Certified prod-ucts now available in virtually every major supermarket in America as well as thousands of restaurants, cafeterias and cafés. Imports are up 20 percent across all products from 2011, which highlights continued support for the Fair Trade model by farmers, businesses and consumers.

The two major drivers of growth in 2011 were coffee and produce. Fair Trade USA certified a record 163 million pounds of Fair Trade Coffee, 50 percent of which was also certified organic. In total, coffee imports were up 18% versus 2011. De-mand for Fair Trade USA certified produce grew significantly as well with imports up 58% versus 2011, hitting over 100 million pounds. The addition of nine new certified produce items more than doubled the types of products available and has greatly diversified the variety of products consumers can purchase in the produce aisle.

Improving Lives

Fair Trade USA is proud to announce that this growth in volume led to record community development premiums earned by farmers. For the first time ever, annual community development premiums topped the $30 million mark; at $37 million they were up 70% versus 2011. Since 1998, Fair Trade

USA and its partners have enabled Fair Trade farmers to earn more than $114 million in community development premiums, which have been used for community-elected development projects, covering areas like education, healthcare, environ-ment, business management, quality improvement and productivity.

In addition to what farmers earned in both sales and commu-nity development premiums, since 2006 Fair Trade USA and its partners have invested $10 million in programs to strengthen small-scale farming communities in projects spanning sugar, cocoa, produce, tea and coffee. Our proprietary Co-op Link program, launched in 2011, aims at helping cooperatives improve quality, increase productivity, access capital cost-effectively, and become stronger business partners.

Protecting the Environment

Protecting the environment is good for both people and the planet. Therefore, strict environmental criteria are core to Fair Trade’s standards, including the elimination of harmful agro-chemicals and genetically-modified organisms, plus the development of environmental assessment plans to protect fragile ecosystems. In addition, although organic certification is not required by Fair Trade, over half of all Fair Trade Certi-fied imports are also certified organic.

Fair Trade Can and Must do More

While the 2012 results are inspiring, the reality is that Fair Trade represents only a fraction of the products available to U.S. consumers. We are proud of what we have accom-plished–farmers, responsible companies, NGOs and conscious consumers–all working together. Yet the need is much greater. According to the World Bank, more than 2 billion people live on less than two dollars a day. Today’s Fair Trade model reaches only a small percentage of them. Fair Trade can and must do more.

As always, Fair Trade USA thanks you for your support.

The Mission of Fair Trade USA

Fair Trade USA enables sustainable development and com-munity empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth. This mission is achieved by certifying and promoting Fair Trade products. To learn more, visit www.FairTradeUSA.org.

Introduction & Highlights


Producers8 Total Number of Fair Trade Producer

Organizations by Country of Origin, 2012

9 Total Number of Fair Trade Producer Organizations by Product, 2012


Producers:Total Number of Fair Trade Producer Organizations by Country of OriginFor 2012, there are 547 Fair Trade producer organizations around the globe that are registered with Fair Trade USA. Two thirds of all registered producers are located in Latin America with the greatest number of producer organizations in Peru, Colombia and Mexico–all three being origins that supply a diverse range of products.

This table also includes farms and factories certified against Fair Trade USA’s own Apparel & Linens Standard, Farm Workers Stan-dard and Independent Smallholders Standards. Fair Trade for All and the innovation of our Standards is our vision to strengthen farming communities and include more farmers, farm workers and communities in the benefits of Fair Trade.

Total Number of Fair Trade Producer Organizations by Country of Origin, 2012

Africa Asia Latin America & CaribbeanBurkina Faso 4 China 6 Argentina 6Cote d'Ivoire 15 East Timor 1 Belize 2Democratic Republic of the Congo 1 India 31 Bolivia 23Egypt 4 Indonesia 12 Brazil 31Ethiopia 5 Pakistan 1 Chile 8Ghana 5 Palestine 1 Colombia 59Kenya 11 Papua New Guinea 1 Costa Rica 16Liberia 1 Philippines 1 Dominican Republic 8Madagascar 2 Sri Lanka 9 Ecuador 22Malawi 5 Thailand 3 El Salvador 2Mali 1 Uzbekistan 1 Guatemala 17Mauritius 30 Vietnam 1 Haiti 2Morocco 1 Honduras 22Rwanda 7 Mexico 44Senegal 1 Nicaragua 24South Africa 11 Panama 1Uganda 4 Paraguay 8United Republic of Tanzania 6 Peru 68Zambia 1Zimbabwe 1Africa Subtotal 116 Asia Subtotal 68 Latin America & Caribbean Subtotal 363

Total 547

Source: Fair Trade USA


Producers: Total Number of Fair Trade Producer Organizations by ProductOf the 547 registered producer organizations around the globe growing, processing and selling Fair Trade Certified products, cof-fee continues to represent the largest base of suppliers. The 289 organizations that produce coffee represent more than half of all registered producer organizations, the large majority being in Latin America. Produce, sugar and tea follow with 82, 51, and 50 producer organizations, respectively.

Total Number of Fair Trade Producer Organizations by Product, 2012

Producers that produce more than one product are included in each product category.


Latin America

Asia

Africa

0

50

100

150

200

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300

350

400

SportsballsDried & Processed

Fruit

Nuts & Oilseeds

Beans & Grains

HoneyCottonWineFlowers & Plants

Herbs & Spices

CocoaTeaSugarProduceCo�ee


ALL ProducTs12 Premium Payments to Fair Trade Producer

Organizations by Product, 1998–2012

13 Imports of Fair Trade Certified Products by Volume in Pounds, 1998-2012


All Products:Premium Payments to Fair Trade Producer Organizations by ProductThe Fair Trade standards require that farmers and farm workers collectively decide how to invest premium money earned. Fair Trade USA’s business partners enabled producer organizations to invest over $37 million in 2012, building up to almost $115 mil-lion earned by Fair Trade producers since 1998. Some of the projects included building schools, funding scholarships, finding ways to be environmentally sustainable, improving businesses, providing health care, and financing micro-credit programs. Coffee accounted for over $31.8 million in premiums in 2012, an 88 percent increase over 2011. Produce growers and farm work-ers also earned significant gains in 2012, with nearly $2.85 million in premiums representing a 60 percent increase.

Premium Payments to Fair Trade Producer Organizations by Product, 1998–2012

Year Coffee Tea1 Cocoa Produce2 Sugar Grains3 Herbs & Spices4,5

Flowers Wine Honey Nuts & Oilseeds6

Sports balls7

Apprarel & Linens8

Total

1998 $3,803 $3,803

1999 $102,612 $102,612

2000 $212,477 $212,477

2001 $333,465 $10,757 $344,222

2002 $487,379 $30,415 $956 $518,750

2003 $961,951 $43,792 $12,171 $1,017,914

2004 $1,648,720 $62,346 $38,291 $312,156 $2,061,513

2005 $2,229,266 $169,823 $130,233 $312,442 $8,383 $781 $7,584 $2,858,513

2006 $3,238,722 $212,725 $199,164 $171,956 $124,704 $5,851 $84,835 $4,037,956

2007 $4,941,530 $389,210 $132,748 $244,234 $289,683 $6,449 $79,223 $8,125 $6,091,203

2008 $8,777,297 $384,679 $261,752 $637,610 $303,891 $5,085 $101,094 $302,835 $19,197 $18,125 $10,811,567

2009 $10,837,304 $389,679 $178,871 $1,268,332 $392,763 $29,445 $91,703 $295,352 $114,065 $17,055 $16,961 n/a $13,631,531

2010 $10,525,148 $461,858 $298,875 $1,271,414 $640,041 $51,022 $166,844 $317,698 $38,579 $62,537 $10,616 n/a $3,731 $13,848,362

2011 $16,957,504 $543,605 $1,012,760 $1,786,353 $820,520 $40,962 $199,308 $396,734 $23,881 $30,264 $6,132 $2,736 $11,586 $21,832,346

2012 $31,822,188 $528,073 $541,345 $2,849,856 $578,132 $159,706 $228,786 $382,550 $6,987 $7,514 $60 $3,759 $22,132 $37,131,086

Total $93,079,364 $3,226,963 $2,807,167 $8,854,354 $3,158,117 $299,301 $959,377 $1,703,294 $202,709 $135,495 $33,768 $6,495 $37,449 $114,503,854

1,4 The term ‘Tea’, as reported here, includes all products derived from the Camellia Sinensis plant. Other herbal teas are accounted for as ‘Herbs & Spices’. Summary totals for 2005-2011 have been restated to move herbal tea premiums that had been reported as ‘Tea’ to ‘Herbs & Spices’.

2 Premium payments for produce 2004-2005 represent the premiums paid on bananas only. 3 2005-2008 grains figures represent rice only. 2009-2012 figures include rice and quinoa. 5 2006-2008 vanilla/spices figures represent vanilla only. 2009-2012 figures include vanilla and other herbs & spices.6 2009-2011 nuts & oilseeds figures include shea butter, brazil nuts, olive oil and olives. 2012 figures represent shea butter only.7 Sportsball premium figures for 2009-2010 are not available due to the supply chain roles of Fair Trade USA partners in those years.8 Total premium payment for Apparel & Linens includes premiums paid to factories and cotton producers.



All Products:Imports of Fair Trade Certified ProductsImports of Fair Trade Certified coffee, Fair Trade’s flagship product, began in 1998 and now total over 853 million pounds through 2012. Fair Trade has expanded greatly with time, offering consumers a wide range of products and sustainable choices across diverse industries from hot beverages and consumer packaged goods to fresh produce and textiles. Produce showed strong gains this year with close to 113 million pounds, increasing 58 percent over 2011. New opportunities in Grains increased imports by 55 percent to over 1.75 million pounds in 2012. Imports are up 20 percent across all products from 2011 and highlight contin-ued support for the Fair Trade model by farmers, businesses and consumers.

Imports of Fair Trade Certified Products by Volume in Pounds, 1998–2012

Year Coffee Tea1 Cocoa2 Produce3 Sugar Grains4 Herbs & Spices5,6

Flowers7 Wine8 Honey Sports Balls9

Apparel & Linens10

Agave

1998 76,059

1999 2,052,242

2000 4,249,534

2001 6,669,308 65,261

2002 9,747,571 86,706 14,050

2003 19,239,017 95,669 178,888

2004 32,974,400 180,310 727,576 8,814,171

2005 44,585,323 490,645 1,036,696 7,384,202 271,680 73,824 26,855

2006 64,774,431 517,386 1,814,391 6,176,907 3,581,563 390,848 309,744

2007 66,339,389 1,008,798 1,951,400 8,030,482 8,657,427 436,456 275,654 650,832

2008 87,772,966 1,142,611 3,847,759 25,492,767 8,696,172 317,652 273,815 9,835,028 257,959 266,385

2009 108,373,041 1,183,141 2,629,411 50,272,722 11,307,547 1,275,805 338,360 9,539,859 1,450,717 250,662 850

2010 105,251,476 1,483,666 4,392,674 51,055,320 18,146,124 1,437,005 530,867 10,489,991 530,446 919,130 500 14,961

2011 138,569,409 1,759,954 11,255,319 71,515,439 23,703,384 1,134,515 620,591 10,892,094 316,237 333,600 4,460 54,023

2012 163,008,765 1,518,992 6,029,942 112,917,352 18,043,079 1,761,027 857,825 8,858,738 99,060 82,826 6,761 49,561 4,276,859

Total 853,682,931 9,533,140 33,878,107 341,659,362 92,406,977 6,827,131 3,233,712 50,266,542 2,654,419 1,852,604 12,571 118,545 4,276,859

Growth (2011-12)

18% -14% -46% 58% -24% 55% 38% -19% -69% -75% 52% -8% n/a

1,5 The term ‘Tea’, as reported here, includes all products derived from the Camellia Sinensis plant. Other herbal teas are accounted for as ‘Herbs & Spices’. Summary totals for 2005-2011 have been restated to move herbal tea volume that had been reported as ‘Tea’ to ‘Herbs & Spices’.

2 2004-2012 figures represent an estimate of the volume of cocoa beans necessary to produce the Fair Trade certified cocoa that was imported by Fair Trade USA partners. 2002-2003 volumes represent the total volumes of finished cocoa products imported.

3 Variety of produce certified. See product section for further details. 4 2005-2008 grains figures represent rice only. 2009- 2012 figures include rice and quinoa.6 2006-2008 figures represent vanilla only. 2009-2012 figures include vanilla and other herbs & spices. 7 Unit measure for flowers is stems. 8 Unit measure for wine is 750 mL bottles. It was previously reported in liters.9 Unit measure for sportsballs is number of items, not weight.10 Unit measure for apparel is number of garments.



coFFee16 Fair Trade Producer Organizations that Sell Green

Coffee to Fair Trade USA Buyers, 2012

17 Premium Payments to Fair Trade Producer Organizations, 1998–2012

18 Premium Payments to Fair Trade Producer Organizations, 1998–2012

19 Imports of Fair Trade Certified Coffee, 1998-2012

20 Imports of Fair Trade Certified Coffee, Organic Versus Conventional, 1998–2012

21 Imports of Fair Trade Certified Coffee by Country of Origin in Pounds, 2008–2012

22 Percent of Fair Trade Certified Coffee Imports by Country of Origin, 2012

23 Top Five Origins of Fair Trade Certified Coffee by Volume in Pounds, 2012


coffee: Fair Trade Producer Organizations that Sell Green Coffee to Fair Trade USA Buyers Overall, the number of producer organizations from which Fair Trade USA’s importers sourced grew by 23 percent from 2011 to 2012. A significant increase from Latin America, specifically in Colombia, Honduras and Peru, contributes to this growth.

Of the 289 coffee producer organizations registered with Fair Trade USA, import partners source from over three quarters of this base of supply.

Fair Trade Producer Organizations that Sell Green Coffee to Fair Trade USA Buyers, 2012

Fair Trade USA Supply Chains Total RegisteredProducer Organizations 2009 2010 2011 2012 2012Latin America

Bolivia 16 15 11 9 18Brazil 10 10 8 12 25Colombia 20 26 26 33 40Costa Rica 6 6 8 10 10Dominican Republic 1 1 1 1 1Ecuador 1 1 1 1 2El Salvador 3 1 1 3 3Guatemala 12 10 10 10 15Haiti 2 0 0 0 1Honduras 12 12 11 20 22Mexico 27 25 22 22 29Nicaragua 15 18 15 18 22Peru 35 46 43 57 58

Latin America Subtotal 160 171 157 196 244Africa

Democratic Republic of the Congo 0 0 1 1 1Ethiopia 3 3 3 3 4Kenya 2 1 1 1 2Malawi 0 0 0 1 1Rwanda 3 4 3 3 5United Republic of Tanzania 2 2 2 1 3Uganda 1 1 1 1 3

Africa Subtotal 11 11 11 11 27Asia

East Timor 1 1 0 1 1India 0 0 1 0 4Indonesia 7 9 9 12 12Papua New Guinea 3 1 1 1 1Thailand 1 0 0 0 0Vietnam 0 0 0 0 0

Asia Subtotal 12 11 11 14 18TOTALS 183 193 179 221 289



coffee: Premium Payments to Fair Trade Producer Organizations

Since 1998, coffee producers have earned approximately $93 million in Fair Trade premiums. In 2012, over $31 million in Fair Trade coffee premiums were paid to the producer orga-nizations, a new record for Fair Trade premium returns. These premiums are used for community, education, environment and productivity projects.

Total premium dollars are up from 2011 due to an 18 percent increase in certified volumes and the new Fair Trade Mini-mum Premium of 20 cents per pound. Compared to 2011, in which only 22 percent of Certified Volume was affected by the new 20 cent premium, 97 percent of the Certified Volume in 2012 traded at 20 cents per pound premium rate.

Premium Payments to Fair Trade Producer Organizations, 1998–2012

Year Pounds Certified Cumulative Premium Annual Premium Annual Growth %

1998 76,059 $3,803 $3,803 n/a

1999 2,052,242 $106,415 $102,612 2598%

2000 4,249,534 $318,892 $212,477 107%

2001 6,669,308 $652,357 $333,465 57%

2002 9,747,571 $1,139,736 $487,379 46%

2003 19,239,017 $2,101,687 $961,951 97%

2004 32,974,400 $3,750,407 $1,648,720 71%

2005 44,585,323 $5,979,673 $2,229,266 35%

2006 64,774,431 $9,218,394 $3,238,722 45%

2007 1 66,339,389 $14,159,924 $4,941,530 53%

2008 87,772,966 $22,937,221 $8,777,297 78%

2009 108,373,041 $33,774,525 $10,837,304 23%

2010 105,251,476 $44,299,672 $10,525,148 -3%

2011 2 138,569,409 $61,257,176 $16,957,504 61%

2012 163,008,765 $93,079,364 $31,822,188 88%

Total 853,682,931 $93,079,364

1 On June 1st, 2007 the Fair Trade Premium increased from $0.05 per pound of green coffee to $0.10 per pound.2 On April 1st, 2011, the Fair Trade Premium increased from $0.10 per pound of green coffee to $0.20, with $0.05 earmarked for productivity and quality

improvement.



coffee: Premium Payments to Fair Trade Producer Organizations Premium Payments to Fair Trade Producer Organizations, 1998–2012


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201220112010200920082007200620052004200320022001200019991998

Annual Co�ee Premiums

Cumulative Co�ee Premiums

Prem

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ollar

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coffee: Imports of Fair Trade Certified Coffee To date, over 853 million pounds of Fair Trade Certified coffee have been imported into the Fair Trade USA market. Imports of organic Fair Trade Certified coffee increased 14 percent in 2012, with organic imports representing half of total certified volume. Total imports in 2012 increased 18 percent when compared to 2011, due to increasing demand from buyers for Fair Trade Certified coffee.

Imports of Fair Trade Certified Coffee, 1998-2012

ToTAL FAIR TRADE CERTIFIED VoLUME oRGANIC FAIR TRADE CERTIFIED VoLUME

Year Pounds Certified 1 Growth Growth Rate Pounds Organic Growth Growth Rate Percent Organic

1998 76,059 n/a n/a 76,059 n/a n/a 100%

1999 2,052,242 1,976,183 2598% 1,696,072 1,620,013 2130% 83%

2000 4,249,534 2,197,292 107% 3,370,211 1,674,139 99% 79%

2001 6,669,308 2,419,774 57% 5,224,435 1,854,224 55% 78%

2002 9,747,571 3,078,263 46% 7,939,812 2,715,377 52% 81%

2003 19,239,017 9,491,446 97% 16,050,873 8,111,061 102% 83%

2004 32,974,400 13,735,383 71% 22,349,395 6,298,522 39% 68%

2005 44,585,323 11,610,923 35% 25,967,653 3,618,258 16% 58%

2006 64,774,431 20,189,108 45% 50,398,223 24,430,570 94% 78%

2007 66,339,389 1,564,958 2% 43,954,107 (6,444,116) -13% 66%

2008 87,772,966 21,433,577 32% 51,971,672 8,017,565 18% 59%

2009 108,373,041 20,600,075 23% 51,711,363 (260,309) -1% 48%

2010 105,251,476 (3,121,565) -3% 63,097,543 11,386,180 22% 60%

2011 138,569,409 33,317,933 32% 72,078,673 8,981,130 14% 52%

20122 163,008,765 24,439,356 18% 82,014,911 9,936,238 14% 50%

Total 853,682,931 497,901,002 58%

1 Certified imports refers to coffee purchases made directly from producer groups and exporters at origin and purchases made from foreign traders or processors.2 The total certified volume for 2012 also includes 1.5 million pounds in audit adjustments from 2011.



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201220112010200920082007200620052004200320022001200019991998

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coffee: Imports of Fair Trade Certified Coffee, Organic versus Conventional An additional organic premium is paid to producer organizations on top of the Fair Trade minimum price and premium for or-ganic Fair Trade Certified coffee. As of April 1st, 2011 the Fair Trade minimum premium for Fair Trade, organic coffee increased from $0.20 per pound of green coffee to $0.30 per pound in order to strike a better balance with the cost of sustainable, organic farming and the dramatic fluctuations in coffee prices within the past year.

Imports of Fair Trade Certified Coffee, Organic Versus Conventional, 1998–2012



coffee: Imports of Fair Trade Certified Coffee by Country of Origin in PoundsIn 2012, approximately 163 million pounds of Fair Trade Certified coffee were imported into the Fair Trade USA market from 22 different countries. Latin America accounted for 88 percent or about 141 million pounds with significant growth in imports from Mexico. Although there was a dip in volume from Africa, this is contrasted by solid increases in Uganda and the addition of Ma-lawi as a new Origin to the market. Imports from Asia experienced an 18 percent increase due to healthy growth in Papua New Guinea and the re-emergence of East Timor as a supply source.

Imports of Fair Trade Certified Coffee by Country of Origin in Pounds, 2008–2012

Country 2008 - 2012 2008 2009 2010 2011 2012 Growth Rate (2011 - 2012)

Latin AmericaBolivia 7,988,176 2,041,686 2,247,902 1,419,101 1,368,679 910,807 -33%Brazil 32,005,813 8,033,484 6,072,629 4,633,695 9,027,659 4,238,347 -53%Colombia 70,922,708 9,089,912 10,594,680 12,688,214 17,271,773 21,278,130 23%Costa Rica 48,071,171 6,132,402 11,117,149 8,308,694 9,955,854 12,557,072 26%Dominican Republic 1,033,578 213,509 364,045 169,269 202,099 84,657 -58%Ecuador 1,174,811 294,291 326,894 199,385 165,742 188,498 14%El Salvador 3,208,443 484,361 324,013 236,479 1,007,951 1,155,639 15%Guatemala 35,623,686 6,927,812 7,845,530 3,945,563 8,217,045 8,687,736 6%Haiti 85,430 79,298 6,132 - - - n/aHonduras 47,652,666 1,095,249 4,516,123 6,282,702 15,019,641 20,738,952 38%Mexico 51,387,723 8,797,759 9,849,807 6,844,276 9,208,598 16,687,283 81%Nicaragua 68,328,384 8,402,732 11,730,646 15,547,461 14,216,694 18,430,851 30%Peru 144,255,757 22,105,130 26,692,128 24,970,591 34,164,447 36,323,461 6%

Latin America Subtotal 511,738,346 73,697,623 91,687,678 85,245,430 119,826,180 141,281,434 18%Africa

Congo 90,880 - - - 42,240 48,640 15%Ethiopia 17,995,351 3,321,030 2,981,758 4,000,853 4,046,623 3,645,087 -10%Kenya 530,474 62,741 252,652 45,768 126,985 42,328 -67%Malawi 42,336 - - - - 42,336 n/aRwanda 2,496,018 333,389 332,852 709,451 658,677 461,650 -30%Tanzania 5,417,416 1,604,240 1,898,412 632,308 873,703 408,753 -53%Uganda 1,336,384 38,029 443,676 160,540 283,386 410,753 45%

Africa Subtotal 27,908,859 5,359,429 5,909,350 5,548,920 6,031,614 5,059,548 -16%Asia

East Timor 11,115,116 1,070,738 3,219,770 4,469,767 277,788 2,077,054 648%India 22,440 - - - 22,440 - n/aIndonesia 47,957,941 7,207,077 6,460,641 9,716,849 12,096,972 12,476,401 3%Papua New Guinea 2,012,635 438,098 791,858 126,063 249,471 407,145 63%Thailand 119,052 - 119,052 - - - n/a

Asia Subtotal 61,227,185 8,715,913 10,591,321 14,312,679 12,646,671 14,960,600 18%Total 1 600,874,390 87,772,966 108,373,041 105,251,476 138,569,409 163,008,765 18%

1 The 2009, 2010, 2011, and 2012 total volumes include blended coffee from multiple origins.



coffee: Percent of Fair Trade Certified Coffee Imports by Country of OriginLatin America continues to dominate the Fair Trade coffee market. Noteworthy for 2012 is the consistent presence of Peru, at the top of the list with over 36 million pounds, and Mexico, which made an 81 percent jump in imports compared to 2011.

Percent of Fair Trade Certified Coffee Imports by Country of Origin, 2012


Other Asian Originsless than 1%

Other Asian Origins

East Timor

Indonesia

Other African Origins

Ethiopia

Other Latin American Origins

Brazil

Guatemala

Costa Rica

Mexico

Nicaragua

Honduras

Colombia

Peru

Peru23%

Colombia13%

Honduras13%

Nicaragua11%

Costa Rica8%

Mexico10%

Brazil3%

Guatemala5%

Other Latin American Origins1%

Ethiopia2%

Other African Origins1%

Indonesia8%

East Timor1%


coffee: Top Five Origins of Fair Trade Certified Coffee by Volume in Pounds

The “Top 5” origins continue to represent the majority of total Fair Trade USA imports. In 2012, the top five origins of Fair Trade Certified coffee were all from Latin America. For the first time since 2009, Indonesia is not in the top five countries of origin, but Indonesia remained consistent with a three per-cent increase from 2011 to 2012. At the top of the list is Peru with an increase of seven percent over 2011 and a lead of over 15 million pounds in 2012 from the second highest origin, Colombia.

Top Five Origins of Fair Trade Certified Coffee by Volume in Pounds, 2012

Country 2008 - 2012 2008 2009 2010 2011 2012

Peru 144,255,757 22,105,130 26,692,128 24,970,591 34,164,447 36,323,461

Colombia 70,922,708 9,089,912 10,594,680 12,688,214 17,271,773 21,278,130

Honduras 47,652,666 1,095,249 4,516,123 6,282,702 15,019,641 20,738,952

Nicaragua 68,328,384 8,402,732 11,730,646 15,547,461 14,216,694 18,430,851

Mexico 51,387,723 8,797,759 9,849,807 6,844,276 9,208,598 16,687,283

Subtotal 382,547,239 49,490,781 63,383,384 66,333,243 89,881,152 113,458,678

All origins Total 1 600,874,390 87,772,966 108,373,041 105,251,476 138,569,409 163,008,765

Top 5 as % of Total 64% 56% 58% 63% 65% 70%

1 The 2009, 2010, 2011 and 2012 total volumes include blended coffee from multiple origins.



TeA26 Premium Payments to Fair Trade Producer

Organizations, 2001–2012

27 Imports of Fair Trade Certified Tea, 2001–2012

28 Imports of Fair Trade Certified Tea by Country of Origin, 2008–2012

29 Percent of Fair Trade Certified Tea Imports by Country of Origin, 2012


Tea: Premium Payments to Fair Trade Producer Organizations

Sales of Fair Trade Certified tea to the United States since 2001 have generated over $3.2 million in premiums earned by growers and workers in six different countries this year to fund programs creating better access to health care and education, supporting women, and protecting the environment.

Premium Payments to Fair Trade Producer Organizations, 2001-2012

Year Pounds Certified1

Producer Organizations3

Origins Premium2,4

< 2001 65,261 - - $10,757 2002 86,706 16 4 $30,415 2003 95,669 16 4 $43,792 2004 180,310 18 3 $62,346 2005 490,645 25 5 $169,823 2006 517,386 18 5 $212,725 2007 1,008,798 43 7 $389,210 2008 1,142,611 36 7 $384,679 2009 1,183,141 36 6 $389,679 2010 1,483,666 38 7 $461,858 2011 1,759,954 26 8 $543,605 2012 1,518,992 23 6 $528,073Total 9,533,140 $3,226,963

1,2 The term ‘Tea’, as reported here, includes all products derived from the Camellia Sinensis plant. Other herbal teas are accounted for as ‘Herbs & Spices’. Summary totals for 2005-2011 have been restated to reflect imports of Camellia Sinensis products only.3 Data on the number of producer organizations is not available prior to 2002.

For 2011 onward, individual tea estates in India and Sri Lanka that are part of multi-estate groups are now consolidated under larger producer organizations.

4 Fair Trade Premiums are fixed in U.S. Dollars or Euros, dependent on the year purchased. The 2012 conversion rate is a historical average from the time period. Tea premiums are dispersed by each garden’s respective joint body of workers and management or organization of small producers.

Source: Fair Trade USA, www.Oanda.com


Tea: Imports of Fair Trade Certified TeaImports of Fair Trade Certified tea pivoted to becoming almost entirely organic in 2012. Imports have historically been mostly organic, but conventional teas from Rwanda, ultimately destined for the U.K. market, represented a significant portion of total certified volume in previous years. Although certified volume dropped in 2012, the growth in organic tea, of 26 percent, better

shows the trend of Fair Trade Certified tea in the North American market.

Imports of Fair Trade Certified Tea, 2001–2012


Year Pounds Certified2 Growth Rate Pounds Organic3,4 Growth Rate Percent Organic

< 20011 65,261 n/a n/a n/a n/a

2002 86,706 33% n/a n/a n/a

2003 95,669 10% 84,189 n/a 88%

2004 180,310 88% 180,142 114% 100%

2005 490,645 172% 429,731 139% 88%

2006 517,386 5% 481,965 12% 93%

2007 1,008,798 95% 700,148 45% 69%

2008 1,142,611 13% 938,854 34% 82%

2009 1,183,141 4% 874,885 -7% 74%

2010 1,483,666 25% 1,026,653 17% 69%

2011 1,759,954 19% 1,204,485 17% 68%

2012 1,518,992 -14% 1,514,683 26% >99%

Total 9,533,140 7,435,734 78%

1 2001 tea figure includes tea certified in the second half of 2000.2,3 The term ‘Tea’, as reported here, includes all products derived from the Camellia Sinensis plant. Other herbal teas are accounted for as ‘Herbs & Spices’. Summary

totals for 2005-2011 have been restated to reflect imports of Camellia Sinensis products only.4 Volume of certified organic Fair Trade Tea is not available prior to 2003. Prior to 2007, organic status was not an element of the Fair Trade USA audit and should be

considered an estimate.



Tea: Imports of Fair Trade Certified Tea by Country of OriginChina retained its role as the largest origin of Fair Trade Certified tea imported in 2012, and imports across all Asian origins were up 24 percent. While imports from Africa were down across the region, significant increases in purchasing are noted from Kenya and Tanzania.

Imports of Fair Trade Certified Tea by Country of Origin, 2008–2012

Country 2008-2012 2008 2009 2010 2011 2012 Growth Rate (2011 - 2012)

China 2,300,717 265,392 292,182 423,800 597,264 722,079 21%

India 2,615,305 527,857 426,356 457,190 514,376 689,527 34%

Nepal 147 147 - - - - n/a

Sri Lanka 324,549 129,141 40,271 49,055 62,687 43,395 -31%

Vietnam 28,074 1,833 1,798 8,659 6,746 9,037 34%

Asia Subtotal 5,268,792 924,370 760,607 938,704 1,181,073 1,464,038 24%

Kenya 25,084 - - 2,646 639 21,800 3310%

Malawi 7,584 - - - 7,584 - n/a

Rwanda1 1,452,549 199,352 302,660 442,216 508,321 - n/a

Tanzania 52,992 18,890 3,030 20,063 22 10,987 49727%

Africa Subtotal 1,538,209 218,241 305,690 464,925 516,566 32,786 -94%

Total2,3 7,088,365 1,142,611 1,183,141 1,483,666 1,759,954 1,518,992 -14%

1 Rwandan imports were primarily sold to customers in the United Kingdom and are no longer counted within total figures. 2 The term ‘Tea’, as reported here, includes all products derived from the Camellia Sinensis plant. Other herbal teas are accounted for as ‘Herbs & Spices’. Summary

totals for 2008-2011 have been restated to reflect imports of Camellia Sinensis products only.3 2009 - 2012 total volumes include blended teas from multiple origins.



Tea: Percent of Fair Trade Certified Tea Imports by Country of OriginImports of Fair Trade Certified tea from China and India, together representing more than 90 percent of certified volume, continue to outpace sales from all other origins.

Percent of Fair Trade Certified Tea Imports by Country of Origin, 2012

1 “Other Origins” includes origins representing less than 1% of total imports and blended teas


Other Origins1

3%

Other Origins

Kenya

Sri Lanka

India

China

China48%

India45%

Sri Lanka3%

Kenya1%


cocoA32 Premium Payments to Fair Trade Producer

Organizations, 2002–2012

33 Percent of Premium Payments to Fair Trade Producer Organizations by Country of Origin, 2012

34 Imports of Fair Trade Certified Cocoa, 2002–2012


cocoa: Premium Payments to Fair Trade Producer OrganizationsSince 2002, cocoa producers have earned over $2.8 million in premium payments, funding programs to create better access to health care and education, support women, and protect the environment. Small-scale cocoa producers across West Africa and Latin America benefit from the commitment by companies and consumers to support strong farmer organizations, fair prices and fair conditions of labor.

Premium Payments to Fair Trade Producer Organizations, 2002–2012

Year Pounds Certified Origins1 Premium

2002 14,050 - $956

2003 178,888 - $12,171

2004 727,576 5 $38,291

2005 1,036,696 8 $130,233

2006 1,814,391 7 $199,164

2007 1,951,400 9 $132,748

2008 3,847,759 9 $261,752

2009 2,629,411 9 $178,871

2010 4,392,674 7 $298,875

20112 11,255,319 8 $1,012,760

2012 6,029,942 6 $541,345

Total 33,878,107 $2,807,167

1 Data not available 2002-2003.2 On January 1, 2011, the Fair Trade Premium increased from $150 per metric ton of cocoa beans to $200.



cocoa: Percent of Premium Payments to Fair Trade Producer Organizations by Country of OriginMost of the world’s cocoa is exported as raw beans to an increasingly concentrated number of cocoa processors in Europe and North America. A portion of the certified cocoa products purchased by Fair Trade USA partners has already been processed and blended with other sources of cocoa to meet particular flavor profiles. However, some Fair Trade USA import partners purchase directly from producers with increasing abilities to process and export cocoa products themselves. Providing more than 90 per-cent of the total imported volume in 2012, Latin America has been the most significant region for Fair Trade USA partners over the last decade.

Percent of Premium Payments to Fair Trade Producer Organizations by Country of Origin, 2012

* Cocoa that is blended may come from multiple origins and therefore cannot be specifically attributed to one country. Panama and Ghana are represented within the Blended Latin American and African Origins respectively.


Blended African Origins*less than 1%

Non-direct/Blended*

Blended African Origins*

Ivory Coast

Blended Latin American Origins*

Ecuador

Peru

Dominican RepublicDominican Republic46%

Blended Latin American Origins*17%

Non-Direct/Blended*7%

Peru17%

Ecuador11%

Ivory Coast2%


cocoa: Imports of Fair Trade Certified Cocoa

With the attention of global chocolate companies and a growing demand by consumers towards ethical cocoa, Fair Trade Certified cocoa and chocolate products will continue to become increasingly available to a mainstream consumer base. With total pounds of cocoa beans and their various processed forms traded through the United States at close to 34 million over the last decade, demand has largely been generated by partners manufacturing chocolate and more recent opportunities for cocoa powder.

Imports of Fair Trade Certified Cocoa, 2002–2012


Year Pounds Certified2 Growth Rate Pounds Organic Growth Rate Percent Organic

20021 14,050 n/a 7,122 n/a 51%

2003 178,888 1173% 173,556 2337% 97%

2004 727,576 307% 618,187 256% 85%

2005 1,036,696 42% 744,238 20% 72%

2006 1,814,391 75% 1,449,841 95% 80%

2007 1,951,400 8% 1,481,230 2% 76%

2008 3,847,759 97% 3,461,875 134% 90%

2009 2,629,411 -32% 2,385,984 -31% 91%

2010 4,392,674 67% 3,881,673 63% 88%

2011 11,255,319 156% 8,437,024 117% 75%

2012 6,029,942 -46% 4,983,967 -41% 83%

Total 33,878,107 27,624,696 82%

1 Fair Trade USA launched Fair Trade Certified Cocoa in the second half of 2002. 2 2004-2012 figures represent an estimate of the volume of cocoa beans necessary to produce the Fair Trade Certified cocoa that was imported by Fair Trade USA

partners. 2002-2003 volumes represent the total volumes of finished cocoa products imported.



Guadalupe Intriago Mera, 38, from Canuto, harvests a cacao pod. Guadalupe has been a cacao grower all her life and is currently the president of Chone’s Fortaleza Co-Op, one of five smaller associations that feed into Fortaleza del Valle. Guada-lupe, a mother of three, declares:

“I want everyone to know and feel the beauty of cacao, its traditions. It is my heritage that I want to pass on to my children, one that has given me a way of life.”guadalupe Intriago Mera, 38, Fortaleza del Valle: Chone, Manabi, Ecuador.


Produce38 Origins and Producer Organizations by

Produce Type in Pounds, 2012

39 Premium Payments to Fair Trade Producer Organizations by Country of Origin, 2012

40 Imports of Fair Trade Certified Produce by Produce Type, 2004–2012

41 Percent of Organic Fair Trade Certified Produce Imports by Produce Type, 2012


Produce: Origins and Producer Organizations by Produce Type in Pounds

The produce category has seen incredible growth in 2012, with the addition of several new products and origins, gen-erating even more impact for more farming organizations. While Colombia, Ecuador and Peru supply the majority of Fair Trade bananas to the U.S. market year over year, perhaps the most notable area of growth is across the many varieties of Mexican produce now available.

Origins and Producer Organizations by Produce Type in Pounds, 2012

Chile Colombia Costa Rica Ecuador Haiti Mexico Peru South Africa


Asparagus - - - - - 330,392 - - 1

Avocado - - - - - 10,000 - 1

Banana - 27,436,728 - 32,098,836 - 1,302,434 17,469,056 - 20

Bell Pepper - - - - - 3,632,703 - - 2

Cantaloupe - - - - - 2,773,988 - - 1

Clementine - - - - - - - 229,393 2

Cucumber - - - - - 1,531,096 - - 2

Eggplant - - - - - 33,594 - - 1

Honeydew - - - - - 660,338 - - 1

Mango - - - - 486,600 - 240,061 - 3

Mini-Watermelon - - - - - 2,794,295 - - 1

Navel - - - - - - - 1,152,887 2

Peach - - - - - 327,459 - - 1

Pineapple - - 13,636,454 - - - - - 3

Table Grape 156,193 - - - - 2,647,566 - - 2

Tomato - - - - - 1,287,354 - - 2

Watermelon - - - - - 2,666,440 - - 1

Zucchini - - - - - 13,486 - - 1

Total 156,193 27,436,728 13,636,454 32,098,836 486,600 20,011,144 17,709,117 1,382,281 38

1 Producers that produce more than one product are included in each produce type.



Produce: Premium Payments to Fair Trade Producer Organizations by Country of OriginAs a result of Fair Trade Certified imports during 2012, over $2.8 million in Fair Trade premiums for community development reached farming communities. This figure rose by approximately 60 percent when compared to 2011. Ecuador is now the largest origin for Fair Trade produce in terms of community development dollars, and Mexico represents many of the new farms supply-ing Fair Trade USA partners. Last year, premium payments of just under $40,000 went to producers in Mexico. This year, over $545,000 in Fair Trade community development funds went to Mexican growers and farm workers.

Premium Payments to Fair Trade Producer Organizations by Country of Origin, 2012


Chile$12,044

Chile

Haiti

South Africa

Costa Rica

Peru

Mexico

Colombia

EcuadorColombia$686,058

South Africa$28,793

Ecuador $802,634

Peru$438,927

Mexico$545,864

Costa Rica$313,638

Haiti$21,897


Produce: Imports of Fair Trade Certified Produce by Produce Type

The Fair Trade produce category surpassed full year 2010 imports in pounds during the first half of 2012 alone and in-creased 58 percent year over year. The addition of nine new certified products more than doubled the types of products available and has greatly diversified the variety of products consumers can purchase in the produce aisle.

Imports of Fair Trade Certified Produce by Produce Type, 2004–2012

2004 - 20122 2008 2009 2010 2011 2012 Growth Rate (2011-2012)

Asparagus 330,392 330,392 n/a

Avocado 769,829 56,000 554,550 149,279 - 10,000 n/a

Banana 281,558,150 24,894,400 49,270,680 41,915,160 58,761,046 78,307,054 33%

Bell Pepper 4,199,973 - - - 567,270 3,632,703 540%

Cantaloupe 2,773,988 - - - - 2,773,988 n/a

Citrus1 3,813,327 464,607 143,715 281,790 760,727 1,382,281 82%

Cucumber 1,900,048 - - - 368,952 1,531,096 315%

Eggplant 33,594 33,594 n/a

Honeydew 660,338 - - - - 660,338 n/a

Mango 2,707,255 77,760 303,777 421,648 444,192 726,661 64%

Mini-Watermelon 2,794,295 - - - - 2,794,295 n/a

Peach 327,459 - - - - 327,459 n/a

Pineapple 33,010,497 - - 8,287,443 10,613,252 13,636,454 28%

Table Grape 2,812,939 - - - - 2,803,759 n/a

Tomato 1,287,354 - - - - 1,287,354 n/a

Watermelon 2,666,440 - - - - 2,666,440 n/a

Zucchini 13,486 13,486 n/a

Total Pounds 341,659,362 25,492,767 50,272,722 51,055,320 71,515,439 112,917,352 58%

1 Citrus figures are inclusive of navels and clementines. 2 Cumulative figures through 2011 for bananas, pineapples & citrus have been adjusted to account for findings during audit.



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Wat

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Tom

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Tabl

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Peac

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Nav

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Min

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ater

mel

on

Man

go

Hon

eyde

w

Eggp

lant

Cucu

mbe

r

Clem

entin

e

Cant

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pe

Bell

Pepp

er

Bana

na

Avoc

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Aspa

ragu

s

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

94%

0%

64%

0% 0%

72%

58%

18%

Produce: Percent of Organic Fair Trade Certified Produce Imports by Produce TypeOne of the continued trends in the produce category is the increase of organic imports. While imports of organic produce as a percentage of total imports remained relatively constant at 62 percent, almost all new products in 2012 are also certified organic.

Percent of Organic Fair Trade Certified Produce Imports by Produce Type, 2012



sugAr44 Volumes and Premium Payments for Fair Trade

Certified Sugar by Country of Origin, 2005–2012

45 Imports of Fair Trade Certified Sugar by Country of Origin, 2008–2012

46 Imports of Fair Trade Certified Sugar, 2005–2012


sugar: Volumes and Premium Payments for Fair Trade Certified Sugar by Country of Origin

Through consumers’ purchases and support, sugar cane growing families and communities across Latin America, Africa and Asia have earned over $3.1 million in premiums since 2005. While 2012 shows decreases to total volumes and premiums by Fair Trade USA business partners, the interna-tional efforts across Fair Trade continue to positively impact sugar producer organizations.

Volumes and Premium Payments for Fair Trade Certified Sugar by Country of Origin, 2005–2012

Country 2005 - 2012 2008 2009 2010 20112 2012 Growth Rate (2011 - 2012)

Costa Rica 4,207,962 85,800 644,850 343,922 902,784 386,907 -57%

Malawi 8,571,951 1,191,849 1,289,855 1,688,837 1,539,563 1,035,400 -33%

Mauritius 3,177,023 - - - 361,554 2,815,469 679%

Paraguay 76,275,152 7,415,494 9,371,663 16,091,330 20,874,484 13,753,657 -34%

The Philippines 170,680 - - 22,035 25,000 51,645 107%

Total Pounds1 92,406,977 8,696,172 11,307,547 18,146,124 23,703,384 18,043,079 -24%

Total Premium $3,158,117 $303,891 $392,763 $640,041 $820,520 $578,132 -30%

1 The 2008-2009 total volumes include sugar blended from multiple origins.2 2011 figures adjusted to account for findings during audit.



sugar: Imports of Fair Trade Certified Sugar by Country of OriginWhile Paraguayan cane growers continue to supply the majority of Fair Trade Certified sugar, the demand for Fair Trade, non-organic sugar - primarily from Mauritius - allows for the benefits of Fair Trade to reach an increasingly diverse set of suppliers.

Imports of Fair Trade Certified Sugar by Country of Origin, 2008–2012


Paraguay

Malawai

Mauritius

0

5

10

15

20

25

20122011201020092008

Costa Rica

The Philippines

Volum

e (in

Millio

ns of

Poun

ds)


sugar: Imports of Fair Trade Certified Sugar

Over 92 million pounds of Fair Trade Certified sugar have been imported since 2005. While imports to Fair Trade USA business partners are down in 2012, we project this versatile ingredient to bring new growth in 2013 and beyond with com-mitments to packaged sugar products or within bakery items and bottled beverages.

Imports of Fair Trade Certified Sugar, 2005–2012


Year Pounds Certified Growth Rate Pounds Organic Growth Rate Percent Organic

2005 271,680 n/a 109,214 n/a 40%

2006 3,581,563 1218% 3,003,932 2651% 84%

2007 8,657,427 142% 5,965,223 99% 69%

2008 8,696,172 <1% 7,415,494 24% 85%

2009 11,307,547 30% 9,371,663 26% 83%

2010 18,146,124 60% 16,113,365 72% 89%

20111 23,703,384 31% 20,899,484 30% 88%

2012 18,043,079 -24% 13,805,302 -34% 77%

Total 92,406,977 76,683,677 83%

1 2011 figures adjusted to account for findings during audit.



Monica Valle, 35, harvests sugar cane. Monica, a mother of two, is a sugar cane and coffee grower affiliated to CEPICAFE since 2002. She states:

“Life has improved for everyone since we became organized. Our products have more markets, we have stable prices, and this all means progress for our families.”Monica Valle, 35, CEPICAFE: Jilili, Ayabaca, Piura, Peru.


oTHer ProducTs50 GRAINS: Imports of Fair Trade Certified Grains,

2005–2012

51 GRAINS: Imports of Fair Trade Certified Grains, 2005–2012

52 HERBS & SPICES: Imports of Fair Trade Certified Herbs and Spices, 2005–2012

53 HERBS & SPICES: Percent of Fair Trade Certified Herbs and Spices Imports, 2012

54 FLOWERS: Imports of Fair Trade Certified Flowers, 2007–2012

55 FLOWERS: Imports of Fair Trade Certified Flowers by Country of Origin, 2007–2012

56 WINE: Imports of Fair Trade Certified Wine, 2008–2012

56 HONEY: Imports of Fair Trade Certified Honey, 2008–2012

57 AGAVE: Imports of Fair Trade Certified Agave, 2012

57 NUTS & OILSEEDS: Imports of Fair Trade Certified Nuts and Oilseeds, 2009–2012

58 SPORTS BALLS: Imports of Fair Trade Certified Sports Balls, 2009–2012

59 APPAREL & LINENS: Imports of Fair Trade Certified Garments, 2010–2012


other Products: Grains: Imports of Fair Trade Certified GrainsSince 2005, sales of Fair Trade grain products in the United States have delivered nearly $300,000 in impact dollars. The strong increase in quinoa is due to continued growth from long-time Fair Trade brands and the addition of new partners.

Imports of Fair Trade Certified Grains, 2005 - 2012

Year Pounds Certified Growth Rate Pounds Organic

Percent Organic


Premium2 Origins

Rice

2005 73,824 n/a 10,800 15% 2 $781 India, Thailand

2006 390,848 429% 333,872 85% 2 $5,851 India, Thailand

2007 436,456 12% 315,996 72% 2 $6,449 India, Thailand

2008 317,652 -27% 40,260 13% 5 $5,085 India, Thailand

2009 971,454 206% 34,480 4% 2 $17,711 India, Thailand

2010 157,455 -84% 94,512 60% 2 $1,688 Thailand

20113 101,464 -36% 71,500 70% 1 $1,132 Thailand

2012 164,780 62% 135,080 82% 2 $1,877 Thailand

SubTotal 2,613,933 1,036,500 40% $40,574

Quinoa

2009 304,351 n/a 304,351 100% 2 $11,734 Bolivia

2010 1,279,549 320% 1,279,549 100% 2 $49,334 Bolivia

20113 1,033,051 -19% 1,033,051 100% 3 $39,830 Bolivia

2012 1,596,247 55% 1,520,193 95% 4 $157,829 Bolivia

SubTotal 4,213,198 4,137,144 98% $258,727

Total 6,827,131 5,173,644 76% $299,301

1 Until 2008, the data for rice reflects the number of exporters and does not reflect the multiple producers exporting through these groups.2 Fair Trade rice premiums are fixed in Thai Baht. The 2012 conversion rate is a historical average for the time period. The Fair Trade Premium for Rice increased from

$750 Thai Baht per metric ton to $870 Thai Baht for contracts after March 31, 2012. The Fair Trade Premium for Quinoa increased from $85 per metric ton to $260 for contracts after June 1, 2012.

3 2011 figures for Rice and Quinoa adjusted to account for findings during audit.



other Products: Grains: Imports of Fair Trade Certified GrainsImports of Fair Trade quinoa continued to represent the majority of Fair Trade grains in 2012. Growing demand has led to the import of over 4 million pounds of Fair Trade quinoa by Fair Trade USA partners since 2009.

Imports of Fair Trade Certified Grains, 2005–2012


0

500

1,000

1,500

2,000

20122011201020092008200720062005

Rice

Quinoa

Volum

e (in

Thou

sand

s of P

ound

s)


other Products: Herbs & Spices: Imports of Fair Trade Certified Herbs and Spices Fair Trade Herbs & Spices, including Herbal Teas and Vanilla, continued the growth trends from 2011 to reach the highest levels to date. Much of the growth was driven by new commitments from long-term partners, although 2012 saw the addition of new products as well. Guayusa, an herbal tea from Ecuador, is an exciting example of a product sourced from a new producer group, Runatarpuna, certified under Fair Trade USA’s Independent Smallholders Standard. To date, almost $960,000 in premium funds have reached herb and spice producers worldwide.

Imports of Fair Trade Certified Herbs and Spices, 2005–2012

Year Pounds Certified1

Growth Rate

Pounds Organic

Percent Organic

Producer Organizations

Premium2 Origins

Vanilla

2006 197,145 n/a 93,933 48% 5 $52,760 India, Uganda

2007 149,460 -24% 23,805 16% 5 $39,998 India, Uganda

2008 44,165 -70% 14,705 33% 5 $11,819 India, Uganda

2009 53,261 21% 14,806 28% 4 $12,079 India, Uganda

2010 247,490 365% 22,130 9% 8 $80,746 India, Madagascar

2011 192,895 -22% 34,164 18% 8 $71,768 India, Madagascar, Uganda

2012 254,502 32% 84,329 33% 6 $78,896 India, Madagascar

SubTotal 1,138,918 287,872 25% $348,067

Herbal Teas, Herbs and Spices3

2005 26,855 n/a 22,887 85% 4 $7,584 South Africa

2006 112,599 319% 112,599 100% 5 $32,075 Egypt, South Africa



2009 285,099 24% 285,099 100% 7 $79,623 Egypt, South Africa, Sri Lanka

2010 283,378 0% 283,378 100% 10 $86,098 Egypt, India, South Africa, Sri Lanka

2011 427,696 51% 427,696 100% 14 $127,540 Burkina Faso, Egypt, India, South Africa, Sri Lanka

2012 603,323 41% 603,323 100% 15 $149,890 Burkina Faso, Ecuador, Egypt, South Africa, Sri Lanka

SubTotal 2,094,794 2,090,826 100% $611,310

Total 3,233,712 2,378,698 74% $959,377

1 For vanilla, pounds certified represents green pounds certified and is based on a 6:1 weight conversion ratio for green to cured beans.2 2006-2008 premiums for vanilla were determined at the rate for vanilla green beans; 2009-2012 premiums were determined at the rate for both green and cured vanilla

beans, depending on origin. Previously, 2009-2011 premiums were determined only by the rate for cured vanilla beans and have been restated. For products with Fair Trade Premiums fixed in Euros and Rand, the 2012 conversion rate is a historical average for the time period.

3 Previously, Rooibos, Chamomile, Mint and Hibiscus were reported as Herbal Teas within the Tea category. Summary totals for 2005-2011 have been restated to include these Herbal Teas.

Source: Fair Trade USA, www.oanda.com


other Products: Herbs & Spices: Percent of Fair Trade Certified Herbs and Spices ImportsThe majority of Herbs & Spices imported in 2012 were components of Herbal Teas, with rooibos experiencing the largest growth by volume. Imports of culinary herbs and spices also increased, with the fastest growth in black pepper and smaller volume spices, such as nutmeg.

Percent of Fair Trade Certified Herbs and Spices Imports, 2012

*Other Herbs & Spices include products that represent less than 5 percent of total figures. Figures exclude Vanilla.


Other Herbs & Spices*

Cinnamon

Hibiscus

Ginger

Black Pepper

Chamomile

Guayusa

Mint

Rooibos

Rooibos23%Cinnamon

6%

Black Pepper8%

Ginger7%

Guayusa12%

MInt13%

Chamomile12%

Hibiscus6%

Other Herbs & Spices*13%


other Products: Flowers: Imports of Fair Trade Certified Flowers

Flower exports to the United States have totaled over 50 mil-lion stems imported to date. This category quickly took off after its launch at the end of 2007, and consumers so far have delivered over $1.7 million in premium payments to floral farm workers for investment in their community and future.

Imports of Fair Trade Certified Flowers, 2007–2012

Year Stems Certified Growth Rate Producer Organizations Premium Origins

2007 650,832 n/a 10 $8,125 Ecuador, Colombia, Kenya

2008 9,835,028 1411% 21 $302,835 Ecuador, Colombia, Kenya

2009 9,539,859 -3% 16 $295,352 Ecuador, Colombia, Kenya

2010 10,489,991 10% 12 $317,698 Ecuador, Kenya

20111 10,892,094 4% 12 $396,734 Ecuador, Kenya

2012 8,858,738 -19% 11 $382,550 Ecuador, Kenya

Total 50,266,542 $1,703,294

1 2011 total volume and premium figures for Flowers are adjusted to account for findings during audit.



other Products: Flowers: Imports of Fair Trade Certified Flowers by Country of Origin Representing almost all imports in 2012, Ecuador is the leading supplier of Fair Trade flowers to the U.S. market. For flowers, the Fair Trade premium is a percentage of the sale price. In general, Ecuadorian farmers receive a higher premium per stem than Kenyan farmers because of the higher quality of their flowers. Floral farm workers in both countries earned a combined amount of over $380,000 in premium funds this year.

Imports of Fair Trade Certified Flowers by Country of Origin, 2007–2012


0

2

4

6

8

10

12

201220112010200920082007

Kenya

Colombia

Ecuador

Volum

e (in

Millio

ns of

Stem

s)


other Products: Wine: Imports of Fair Trade Certified Wine

The Fair Trade wine category continues to deliver impact to farming communities in South Africa and Argentina. Since 2008, over $200,000 in Fair Trade premiums have been paid to wine grape producers and their communities in these countries.

Imports of Fair Trade Certified Wine, 2008–2012

Year Bottles Certified1 Growth Rate Percent Organic Producer Organizations Premium Dollars2 Origins

2008 257,959 n/a 15% 4 $19,197 South Africa, Argentina

2009 1,450,717 462% 14% 7 $114,065 South Africa, Argentina, Chile

2010 530,446 -63% 38% 10 $38,579 South Africa, Argentina, Chile

20113 316,237 -40% 17% 7 $23,881 South Africa, Argentina, Chile

2012 99,060 -69% 56% 7 $6,987 South Africa, Argentina

Total 2,654,420 $202,709

1 Based on 750 ml bottles.2 Fair Trade premium for wine varies by wine grape. The premium is 50 Euros per 700 liters of red wine and 50 Euros per 630 liters of white wine. The table reflects

premium payments converted to U.S. Dollars. The 2012 exchange rate is a historical average for the time period. 2008-2011 premium dollars were adjusted due to findings in the audit.

3 2011 bottle count and producer organization count adjusted due to findings in the audit.


other Products: Honey: Imports of Fair Trade Certified HoneyPartners spanning the food and body care industries offer a variety of products and continue to generate impact, totaling over $135,000 since 2008, to beekeepers and their communities.

Imports of Fair Trade Certified Honey, 2008–2012

Year Pounds Certified Growth Rate Percent Organic Producer Organizations Premium Origins

2008 266,385 n/a 100% 4 $18,125 Mexico

2009 250,662 -6% 100% 3 $17,055 Mexico

2010 919,130 267% 100% 6 $62,537 Brazil, Mexico

2011 333,600 -64% 100% 3 $30,264 Brazil, Mexico

2012 82,826 -75% 100% 1 $7,514 Brazil

Total 1,852,604 $135,495 Source: Fair Trade USA


other Products: Agave: Imports of Fair Trade Certified AgaveWith the addition of a new producer organization in Mexico that is certified to grow and produce Fair Trade agave for the first time, Fair Trade USA partners quickly launched new sweetener products. Imports began with a strong start, and we hope to see this product expand over time.

Imports of Fair Trade Certified Agave, 2012

Year Pounds Certified1 Growth Rate Percent Organic Producer Organizations Origins

2012 4,276,859 n/a 100% 1 Mexico

Total 4,276,859 1 Pounds certified represents raw agave and is based on a 5:1 conversion ratio for raw agave to agave syrup.


other Products: Nuts & Oilseeds: Imports of Fair Trade Certified Nuts and Oilseeds

The nuts and oilseeds category launched in 2009. Collec-tively, Fair Trade Certified sales, namely as bottled olive oil, body care products and nuts, have generated over $33,000 in premiums to producers and are representative of the efforts by business partners who remain committed to responsible sourcing and delivering impact back to producers and their families.

Imports of Fair Trade Certified Nuts and Oilseeds, 2009–2012

Product Type Year Unit Volume Certified Growth Rate Producer Organizations Premium1 Origins

Olive Oil2

2009 - 2011 Liters 42,609 $25,381 Palestine

Olives

2009 - 2011 Pounds 992 $42 Palestine

Brazil Nuts

2009 - 2011 Pounds 48,180 $8,191 Peru

Shea Butter

2009 Pounds 54 n/a 1 $6 Burkina Faso

2010 Pounds 513 850% 1 $43 Burkina Faso



Subtotal 1,665 $155

Total $33,768

1 Fair Trade Premiums are fixed in U.S. Dollars or Euros, dependent on the product. 2012 conversion rate is a historical average from the time period. 2 Conversion for Olive Oil from liters to kilograms is 0.92 kilograms per liter. This conversion ratio is used to estimate producer premium.



other Products: Sports Balls: Imports of Fair Trade Certified Sports Balls

Imports of Fair Trade sports balls extended the growth trend from 2011 as new partnerships and opportunities continue to expand the market. Consumers can make a positive differ-ence in the lives of manufacturing workers simply by buying a Fair Trade soccer ball.

Imports of Fair Trade Certified Sports Balls, 2009–2012

Year Sports Balls Certified Growth Rate Producer Organizations Premium1 Origin

2009 850 n/a 2 n/a Pakistan

2010 500 -41% 1 n/a Pakistan

2011 4,460 792% 2 $2,736 Pakistan

2012 6,761 52% 1 $3,759 Pakistan

Total 12,571 $6,495

1 2009-2010 premium figures are not available due to the supply chain roles of Fair Trade USA partners in those years.



other Products: Apparel & Linens: Imports of Fair Trade Certified Garments, 2010–2012In 2012, the Apparel and Linens program saw an increase in Premium Dollars to Factory Workers and Cotton Volumes (despite a slight dip in total number of Garments Purchased), mainly due to the types of garments purchased in 2012. The Premiums to Cot-ton Producers did not see a corresponding increase due to the currency fluctuations between the Euro and U.S. Dollar from 2011 to 2012.

The primary factors for the decrease in units were the decertification of one pilot factory and the inactivity of another. On a brighter note, there are several new factories looking to become certified or already in the process of achieving certification. In fact, a new factory in Peru became certified in mid-2012, resulting in a total of four certified factories. It is expected that future volumes will increase along with the commitment of existing and new Business Partners.

Imports of Fair Trade Certified Garments, 2010–2012

Year Garments Purchased

Factories Premiums to Factory

Workers

Premium Growth

Rate

Factory Origins

Cotton Volume

(Pounds)

Cotton Producers

Premium Dollars

to Cotton Producers1

Premium Growth Rate

Cotton Producer

Origins

TOTAL Premium

(Factories & Producers)

2010 14,961 3 $2,871 n/a India, Liberia,

Costa Rica

31,591 3 $860 n/a India, Egypt, Nicaragua

$3,731

2011 54,023 3 $8,005 179% India, Liberia,

Costa Rica

113,284 3 $3,582 317% India, Egypt, Nicaragua

$11,586

2012 49,561 2 $18,550 132% India 122,904 2 $3,582 0% India $22,132

Total 118,545 $29,426 267,779 $8,023 $37,449

1 The Fair Trade Premium rate to Cotton Producers is 0.05 Euros/KG. In 2011, the currency conversion from Euros to USD resulted in a premium rate of 0.0697 USD/KG, and in 2012, the currency conversion resulted in a premium rate of 0.06425 USD/KG.


2012Almanacwww.FairTradeUSA.org

Fair Trade USA1500 Broadway, Suite 400Oakland, CA 94612

tel: (510) 663-5260fax: (510) 663-5264

2012 fair trade usa almanac

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