2012 development and wellbeing report

Development & Wellbeing RepoRt

AFL PLAYERS’ DEVELOPMENT & WELLBEING REPORT 2012

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Development anD Wellbeing pRioRities1. Provide players with the best opportunity to transition

from playing AFL into meaningful careers consistent with their skills, training and vocational aspiration.

2. Provide players with the skills, support and services to optimise personal wellbeing during and after their AFL careers.

3. Support former players to lead healthy, prosperous lives post football.

To realise this vision, the Association works hard to ensure that players work in an environment that promotes both sporting excellence and long term personal growth and wellbeing.

We also ensure that AFL players are provided with the support and skills they need to manage both the demands of the game and the transition into meaningful post-football vocations.

The number of players recognising the importance of undertaking education and training throughout their career has never been greater, and it is fantastic to see the players taking ownership for their personal development and wellbeing and accessing our many programs on offer.

Among the many highlights of 2012, this year saw the:• Successfulnegotiationofarangeofplayerwelfare,education

and personal development improvements to be delivered under the new Collective Bargaining Agreement (CBA).

• DevelopmentanddeliveryofacomprehensiveAFLPlayers’Association and AFL SportsReady Next Goal Education Pathway

- equipping players with the skills and knowledge they need to develop their career outside of football.

• Roll-outofthePlayers’Associations’three-tieredwellbeingprogram pilot in 15 clubs.

• Firstphaseimplementationofanextensivethreepartresearchproject, producing evidence to better support clubs and players and shape an inclusive environment that values personal development.

ThePlayers’Association’sDevelopmentandWellbeingsupportservices will continue to strengthen and grow in 2013, ensuring AFL players get the support they need to manage the demands of the game and the transition into meaningful post-football vocations.

Brett Johnson General Manager – Player Development

MESSAGE FROM THE GENERAL MANAGER

message fRom the geneRal manageR – playeR DevelopmentOur goal at the AFL Players’ Association is for all of our players to achieve successful careers and lives through football.

01 Player Development 04

02 Career Transition & Education 06

03 Financial Education 18

04 Wellbeing 20

05 Research 24

06 Cultural Diversity 26

07 Alumni 29

contents

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A highlight of the player development focus for the year was the delivery of a new Collective Bargaining Agreement (CBA) for players, which had a landmark emphasis on player welfare, education and personal development.

After extensive negotiation by the Players’Association,acomprehensivefive year package of player benefits (with a genuine review at three years) was approved by the executive and delegatesofthePlayers’Association.

The CBA included improvements in professional development and wellbeing support, in addition to enhanced outcomes in a range of terms and conditions.

Under the new CBA, players will be provided with:• Afixeddayoffperweektoallow

them to plan and schedule their personal/professional development activities in advance.

• Afourhourblockperweek(inaddition to the scheduled day off) in the club schedule for players to engage in off-field development.

• Accesstoafull-time,fullyqualifiedPlayerDevelopmentManagerwithno competing football responsibilities who is able to meet the career development and welfare needs of the players.

The approved CBA also included increased funding for player education programs, support and wellbeing services, and improvements in the provision of day-off, annual leave and long service leave entitlements.

AFL Industry Education CommitteeThe CBA negotiations also developed and endorsed the role, functions and structure of an AFL Industry Education Committee.Meetingtwice-yearly,therole of this Committee is to promote

01 playeR Development

the coordination and consistency of education, cultural and professional development programs, ensuring a critical foundation for the future growth and improvement of the AFL industry.

Key objectives of the committee include to:1. Create and foster a culture of

professional and personal growth across the AFL industry.

2. DevelopanintegratedAFLindustry approach to education and professional development pathways.

3. Develop,implementandmonitorevidence based approaches to strategy, evaluation, compliance and standards for the AFL industry.

4. Promote the importance and value of lifelong education and professional development for all levels and stakeholders in the best interests of the AFL industry.

MembersoftheAFLIndustryEducationCommittee include:• AFL• AFLPlayers’Association• AFLResearchBoard

• AFLClubs(GeneralManagerFootball and Player DevelopmentManager)

• AFLCoachesAssociation• AFLSportsReady• Externalrepresentatives.

Player Development Manager ForumThePlayerDevelopmentManagersat each club provide crucial support to players - providing players with the skills, advice, support and services to optimise personal wellbeing during theirAFLcareers.PlayerDevelopmentManagersaresupportedbythreePlayerDevelopmentRegionalManagers(PDRMs)whoreportintotheGeneralManagerofPlayerDevelopment.

When it comes to Player DevelopmentManagerservice delivery, it is vital for the players that minimum standards of service and excellence are maintained league wide. It is also imperative that Player DevelopmentManagersareprovidedwith regular professional development opportunities and the necessary training relating to current issues and policy implementation.

Inlightofthis,theAFLPlayers’Association hosted two Player DevelopmentManagerForumsthroughout the year. Twenty-three Player DevelopmentManagersattended,withrepresentation from all 18 clubs.

The main objective of the Forums wastotrainthePlayerDevelopmentManagerstodeliverawellbeingcourseon‘SocialIssuesandRisks’totheirrespectiveplayinggroup.Delivered to the players in August 2012, the specific learning objectives of the course were to ensure all AFL players have a greater understanding of the issues and risks of illicit drugs and alcohol, and the associated decision making and responsibility that comes with them. Course topics also explored violence against women, gambling and mental health.

Player development is key to ensuring our players leave the game with their on and off-field aspirations exceeded and feel confident and qualified to make the transition into life after football.

PLAYER DEVELOPMENT

The Player DeveloPmenT Program is one of The leaDing career DeveloPmenT Programs in Professional sPorT – suPPorTing Players in The key areas of wellbeing, DiversiTy, financial eDucaTion anD liTeracy anD career TransiTion.


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PLAYER DEVELOPMENT

Entering his second year as Essendon’s Player Development Manager, there are few who have a greater appreciation of the role of the AFL Players’ Association than Ashley Brown.

Working with a playing group that represents a range of interests, questions and challenges, Brown liaises closely with Player Development Regional Manager John Hinge to ensure that players have a strong understanding of the plethora of programs offered by the Players’ Association – stretching from wellbeing and personal development services, to education and training grants, right through to financial advice.

“For many of our players they are trying to identify what they want to do outside of football,” said Brown.

“It’s not always easy and one of the best examples where the Players’ Association has assisted involved a player who had finished the football apprenticeship program but was not very sure what he wanted to do next.

“I contacted John Hinge who worked with him to gain a better understanding of his strengths and interests and eventually got him enrolled in a Cert IV in Sport Development, as well as finding him a job placement in the field. It was a great result and provided the direction he needed.

“For me having that extra level of support at the Players’ Association is great as I know I can call on John Hinge when a player needs assistance in any area and be rest assured that they will get the personal assistance they require.”

Brown believes this level of service is just another reason the respect for the Players’ Association is continuing to grow, as players become more exposed to the depth of work the Association does for their members.

“I think the Players’ Association is beginning to gain the recognition from players that it deserves, and the achievements during the CBA last year have played a big part in this,” said Brown.

ashley bRoWn – playeR Development manageR, essenDon

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01

cAREER TRANSITION & EDucATION


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02cAREER TRANSITION & EDucATION

2012 AFL Players’ Induction CampOver 125 first year players attended theAFLPlayers’InductionCamp held in January, gaining valuable guidance to equip them for their journey as AFL players.

The sessions were held over the course of two days, led by both past and present AFL players including AndrewSwallow,PaulLicuria,DanielPratt,BrentStaker,MarcusDrum, XavierClarkeandJamieMcMillan.

Presentation topics included: • Professionaldevelopment• Controllingyourdestiny

Following the vocational pathway (see figure 1), the players commence with the Certificate III – Football Apprenticeship Program, giving them a general introduction to the AFL and helping with their transition into football.

PlayersthenhavetheoptiontoprogresstoaCertificateIVinSportsDevelopmentorBusiness,andthenontoaDiplomaofSportDevelopmentoraDiplomaofManagement.AlltrainingprovidedistailoredtosuittheuniqueneedsofAFLplayersbothonand off the field, and build on their knowledge and skills.

AcareeradviceandplanningsessionisthenprovidedattheendoftheDiplomatohelpplayersplanfortheircareerpostfootball. Should they then choose to follow a pathway into university, a Tertiary Transitions program is offered, arranging direct entry with credit into a number of courses, including business, communication, social sciences, psychology, sports management, teaching and sports science.

• MyfirstyearintheAFL• Setbacks• Media• YourAssociation• Diversity.

Sessions are conducted by past and present players given their first-hand experience of the AFL journey and their understanding of the pressures and pitfalls of life as an AFL footballer.

The Induction Camp is now entering its 11th year and is seen as a key opportunity to introduce players to the

comprehensive support and education programs that will continue throughout theplayers’careersandbeyond.

AFL Players’ Association and AFL SportsReady Next Goal Education PathwayTheAFLPlayers’Associationand AFL SportsReady Next Goal Education Pathway is a comprehensive trainee based education offering that gives players the academic and vocational skills and knowledge to develop their career outside of football in a meaningful and effective manner.

The chance to develop skills and gain insights into areas that will be critical for life during and after football is invaluable. The AFL Players’ Association’s career pathway programs give players that chance, providing them with vital support at the beginning, throughout, and at the end of their AFL careers.

figuRe 1: afl playeRs’ association anD afl spoRtsReaDy next goal eDucation pathWay

cerT iii coP

cerT iv sPorT Dev.

whaT’s neXT?

TerTiary TransiTions

Program

DiPloma sPorT DeveloPmenT

DiPloma managemenT

cerT iv business

DiRect entRy With cReDit

into business communication,social sciences,

psycholoy,spoRts mgmt,

teaching,spoRts science,

otheRs

ceRt iii cop (all playeRs)

geneRal inDuction pRogRam

coveRing a Range of aReas to help playeRs in theiR

tRansition to the afl

MIN. 9 MONTHS

What’s next?

coveRs caReeR planning, ResumÉ

WRiting, vtac aDvice conDucteD

off site1-2 DAYS

teRtiaRy tRansitions

pRogRam

DesigneD to assist Diploma stuDents going

to univeRsity1-2 DAYS

ceRt iv spoRt Dev. oR bus.

specific eDucation tailoReD to meet the neeDs of afl playeRs both on anD off the

fielD.MIN. 9 MONTHS

uni

uni

Diploma of spoRt Development oR management

a compRehensive pRogRam that uses pRoject baseD leaRning to

builD playeRs knoWleDge anD skills acRoss a Range of spoRt

anD management aReas.MIN . 9 MONTHS

02 caReeR tRansition & eDucation

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2012 football appRenticeship pRogRam

Fifteen subjects were delivered throughout the year, exposing players to a variety of industry relevant topics. Subjects included Finance, Nutrition, Wellbeing,FirstAid,ManagingRisk,MediaSkills,PublicSpeaking,IT, Skills and Tactics, Sponsorship and ClinicManagement.

To gauge player confidence levels in subject areas both pre and post completion of the Football Apprenticeship, quantitative research was conducted. Results indicated a significant increase in confidence reported by players across a number of areas, including being able to prepare for a media interview, preparing a sponsorship proposal, developing a personal budget, running a football clinic and setting appropriate career goals. Players also reported increases in a number of wellbeing areas including basic stress management and identifying their support networks.

fooTball aPPrenTiceshiP – 2012 ParTiciPaTing clubs

What the 1st Year 2012 Football Apprentices said...

“ I would definitely recommend the program. It gives a great understanding about important skills, provides a boost of knowledge about life outside of football and it’s quite enjoyable. I’d advise players to come in open minded.”

“ It gave a better understanding of what it takes to be a footballer, not just playing the game itself. There’s a lot more behind the scenes in terms of organising your life around footy – there’s more to being professional than what I first thought.”

“ It provided a lot of lifestyle skills that are useful both in and outside of football. I could take a lot out of each session – skills I can use in the long term – that’s what I found beneficial.”

“ I think all clubs should be involved. It’s a good way to keep learning while playing footy.”

This year’s Football Apprenticeship Program saw 100 first year draftees gain a broad understanding and insight into the professional football landscape.


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cAREER TRANSITION & EDucATION 02next goal

The Next Goal program offers players practical work and a real life experience in an industry of personal interest.Now in its eleventh year, 20 players are currently undertaking placements across fields as diverse as real estate, livestock, mining and the police force.

Importantly, the aim of Next Goal is not to deliver players to their chosen post-football career, but to expose them to different environments and highlight other areas they might like to pursue. The program is also an excellent opportunity to build relationships that can lead to future employment / work experience post completion.

Participant feedback captured during the year highlighted the many personal and professional benefits to being involved in the program.

2012 Next Goal Work Placements

Player Name Club Employer Name

Sam Blease Melbourne Jas H Stephens Real Estate

Andrew Collins Carlton South Gippsland Livestock

AaronDavey Melbourne AFL SportsReady

BenjaminDowdell Adelaide ExactMiningServices

Aaron Edwards NorthMelbourne Colliers International

Xavier Ellis Hawthorn MelbourneRebelsRugby

Alex Fasolo Collingwood SEN 1116

MichaelFirrito NorthMelbourne Colliers International

Joshua Jenkins Adelaide The Advertiser Newspaper

MichaelJohnson Fremantle Rio Tinto

Clinton Jones St Kilda d’AlboraMarinas

Brian Lake Western Bulldogs AFL Victoria

JamieMacMillan NorthMelbourne Commonwealth Bank

DavidMyers Essendon Citibank

Jared Petrenko Adelaide Rostrevor College

Jayden Post Richmond The Practice Financial Advisers

Brent Prismall Essendon AFL Victoria - Western Jets

Aidan Riley Adelaide YMCA-SA

Tom Schneider Hawthorn DonvaleElectricalServices

James Strauss Melbourne CB Richard Ellis

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eDucaTion: Players insighTDuringtheyear,atargetedresearchprogram was conducted with players undertaking the Football Apprenticeship program to gain insight into what they were looking for from a learning program.

“We were keen to explore the programs from the important perspective of the players taking part,” reflected Anna Box, Wellbeing & Insights Consultant for the AFL Players’Association.

Responses were sought from 93 first year players (representing all 18 clubs) regarding their

understandingof‘in-club’learning, and what would appeal in an education program designed for professional footballers.

The top priorities selected by players when considering a learning program were:• Recognition-itleadstoaformal

qualification • Relevance-thecontentis

specifically tailored for AFL footballers

• Delivery–itisdeliveredbyqualifiedinstructors and past players who better understand the context

• Players’AssociationInvolvement– it is endorsed by or delivered in conjunction with the AFL Players’Association.

BrettJohnson,GeneralManager ofPlayerDevelopmentcommented,“We’reproudthatourFootballApprenticeship ticks all of these boxes, and that players rated the involvement of the Players’Associationsohighly– it reinforces all of the work we’vedoneintheeducationanddevelopment space”.

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next goal

alex fasolo – next goal pRogRamA natural entertainer with energy, charisma and a quick wit, Alex Fasolo is perfectly suited to a career in the media.

Never having been one to rely solely on natural ability, the second year player at Collingwood Football Club has been strategically working behind the scenes to ensure he is best placed to live out his career goal. A major part of this work involved completing his Next Goal placement at Melbourne Radio station, SEN.

First learning about the program through Collingwood’s Player Development Manager, Fasolo applied for the placement in January and begun working at SEN in March. He quickly established a cult following and soon launched his own segment, Faz Files, which he hosted with seasoned veteran Daniel Harford on Friday afternoons.

Fasolo said the course was invaluable, not only giving him the chance to learn on the job but also providing valuable networking opportunities and an entry into a highly competitive industry.

“The experience has enabled me to be in an environment where I get real hands on experience and work with people who I’ve been able to learn so much from,” said Fasolo.

“While I’m unsure as to what form of media I prefer – TV or radio – the important thing is that I’ve now got a range of skills and contacts I can continue to work with and build on.”

Despite his placement having concluded, Fasolo plans to continue his relationship with SEN and further enhance the experience and skills he learnt through the Next Goal program.



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The Next Coach program saw 13 current and past players sign on this year to further develop and validate their future coaching philosophies.

Under the watchful eye of coaching guru,DavidWheadon,playersengagedin14 sessions through the program, received a wealth of knowledge and coaching experience and were challenged to explore what type of coach they want to be.

Program topics include:• Developingacoachingphilosophy• Teachingskill• Coachingskill• RoleoftheAssistantCoach• Strategyandtactics• Oppositionanalysis• Leadership• Recruiting.

Next Coach 2012 Participants

Next Coach Participant Club Current Status

Cameron Bruce Hawthorn Retired 2012 – DevelopmentCoach,Hawthorn

DeanCox West Coast Eagles Current player

Josh Fraser Gold Coast Retired 2012

DarrenGlass West Coast Eagles Current player

Brad Green Melbourne Retired2012–MidfieldDevelopmentCoach,Carlton

Antoni Grover Fremantle Current player

Lenny Hayes St Kilda Current player

Ben Hudson Brisbane Ruck Coach, Collingwood

Quinten Lynch West Coast Eagles Current player

AdamMcPhee Fremantle Current player

Aaron Sandilands Fremantle Current player

Heath Scotland Carlton Current player

Reece Shaw Sydney Current player

The Next Coach program is supported by the AFL Coaches Association and AFL SportsReady. The program has been running for four years and has achieved a 100 per cent success rate of seeing every program participant placed in an AFL coaching position on the completion of their playing career.

02Next coach = 100% success rate of turning graduates into working coaches.

neXT coach graDuaTes incluDe:• Adam Simpson –

Assistant Coach, Hawthorn

• Simon Goodwin – Assistant Coach, Essendon

• Shane O’Bree – Assistant Coach, Geelong

• Steven King – Assistant Coach, Western Bulldogs

• Leigh Brown – Assistant Coach,Melbourne

• Brady Rawlings – DevelopmentCoach/Recruiting,NorthMelbourne

next coach

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Cam Bruce carved out an illustrious 234 game career with the Melbourne and Hawthorn Football Clubs. In his final year of AFL football he completed the Next Coach program and, upon the announcement of his retirement, accepted a role as a Development Coach

Cam Bruce knew that 2012 would be his last year. His career had provided him with many opportunities and he had been planning for the future for some time.

With a genuine passion for coaching, he had read with interest the success of the Next Coach program and was eager to learn more. Bruce consulted former graduate and Hawthorn Assistant Coach, Adam Simpson, and quickly realised the curriculum as well as the course’s reputation for preparing players to step straight from playing into coaching was ideal for him.

“I’d seen the statistics and the success rate of players transitioning out of the Next Coach program into jobs at an AFL level was a clear indicator to me that this course was a must,” said Bruce.

For Bruce, the Next Coach curriculum was not only invaluable to his coaching skills but he also believed it actually made him a smarter footballer.

“It helped me think like a coach and analyse the game in greater depth, and I actually think I became a smarter player,” said Bruce.

“It was also really helpful when I was speaking to the younger players as I felt more prepared and able to deliver messages in a more effective manner.”

While the course is delivered only to AFL players, the focus is on the principles and philosophy of coaching which can be applied across a range of sports, levels and cultures.

“The program is about people management more than anything else,” said Bruce.

“One major thing I learnt was that it doesn’t matter how much footy you have played or how much you have achieved as an individual, it will not necessarily directly correlate to your ability to getting the best out of people around you.”

Bruce ensured he also gained practical experience, undertaking a midfield coaching role at TAC Cup level with the Sandringham Dragons and a three month coaching apprenticeship with the Hawthorn FC following his retirement announcement mid way through the year.

“I loved working with the young guys at both Hawthorn and the Dragons and it helped me refine my coaching philosophy and apply the theory I was learning,” said Bruce.

“The course made me reflect on the coaches I have had throughout the years and analyse the decisions they made - what worked and what didn’t and how I would do things in the same position. And this is how you really begin to identify what philosophy you will bring as a coach.

“For players considering this course I would highly recommend it, but you need to commit properly to it and have a genuine passion. It is not the type of course you do for a line on the resume. It is something you have to be truly passionate about and fully commit to.”

cam bRuce – next coach pRogRam

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next coach



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cAREER TRANSITION & EDucATION 02spoRting tRaDe skillsMany players are keen to learn a trade to put to work after they hang up their football boots. Responding to this interest, the Sporting Trade Skills program provides a balance of onsite experience and theory, delivered in a timeframe that fits in with their playing commitments.This year, 27 current and past players took part in the Sporting Trade Skills program and engaged in a variety of trade apprenticeships.

Participant Club Apprenticeship

Chance Bateman Hawthorn Carpentry

Eddie Betts Carlton Electrical

Paul Chapman Geelong Carpentry

Raphael Clarke St Kilda Carpentry

Joel Corey Geelong Carpentry

DavidEllard Carlton Carpentry

Thomas Gillies Geelong Carpentry

Ben Griffiths Richmond Carpentry

James Gwilt St Kilda Electrical

Kyle Hardingham Essendon Carpentry

Heath Hocking Essendon Electrical

Josh Hunt Geelong Carpentry

Taylor Hunt Geelong Landscape Gardening

Jeremy Laidler Carlton Carpentry

Jordan Lewis Hawthorn Plumbing

AlikMagin Gold Coast Carpentry

Alexander Rance Richmond Carpentry

Jarryd Roughead Hawthorn Landscape Gardening

Sam Rowe Carlton Carpentry

Shane Savage Hawthorn Cookery

Liam Shiels Hawthorn Landscape Gardening

DawsonSimpson Geelong Carpentry

Rhys Stanley St Kilda Carpentry

Jeromey Webberley Richmond Carpentry

Trent West Geelong Carpentry

Brendan Whitecross Hawthorn Carpentry

DavidWojcinski Geelong Carpentry

caReeR skills pRogRamAs a leader and innovator in the education sector, the AFL Players’ Association has established the career Skills Program to improve the language, literacy and numeracy (LLN) skills of players.This year over 100 first year players were screened to assess their literacy, numeracy, abstract reasoning and writing skills using the Vocational Indicator tool developed by the Australian Council for Education Research. Players completed an online test and if identified as requiring

further development in any area the AFLPlayers’Associationarrangedindividualised, tailored tutoring through their national tutor network.

FundedbytheAFLPlayers’Association, this tutoring service was also offered to players who felt they needed additional assistance in any educational area relevant to their career or studies.

Through the Career Skills Program, theAFLPlayers’Associationhasmadeita priority to equip players with LLN skills that will allow them to participate more fully within their clubs. In developing the program, the Association has also taken into account the need for players to develop LLN skills essential for work and life beyond football.

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Being a league footballer in this day and age is about far more than just getting a kick on match day. Players are faced with complex game structures, in-depth training drills and tactics and countless meetings covering all aspects of AFL life. As a Player Development Manager, Jason Burt plays a key role in educating the first year Hawthorn players about how the AFL Players’ Association Career Skills Program can help them to better process this information.

“For first year players, the new environment they find themselves in is daunting enough, but if they have deficiencies in any literacy or numeracy areas and do not receive the appropriate support, it can be very difficult for them to keep up,” said Burt.

“I explain to them that the Career Skills Program is not just about helping those players who record lower scores in these tests, but also understanding the level a player needs to be at in order to achieve their goals.

“A player might be a confident public speaker, yet may not have the written skills to articulate his thoughts. At our club a lot of our feedback from players to coaches is written, so it can be very hard for a player to participate in this if he doesn’t feel confident in his own ability to articulate his thoughts.

“The Career Skills Program has helped some of our players with this, and the sense of achievement you witness as the player’s confidence grows in this area is incredibly fulfilling.”

Burt says the insight provided by the Career Skills Program’s Vocational Indicator test is also important for Clubs when it comes to delivering game plans and strategy as it highlights the players that may need sessions delivered in alternative ways to enhance their comprehension.

“At Hawthorn, our senior coaches strongly believe in the importance of the Career Skills Program and understanding that not all of our players learn in the same way or at the same rate, so we deliver our plans and strategies to reflect this,” said Burt.

“Although they feel strongly about players studying outside of football, they also realise that university is not necessarily something that some players are ready for.

“Rather than pressing a player about why he is not studying, the Career Skills Program lets our coaches and the Club provide the support and encouragement needed to build up player confidence and skills and help them develop at their own pace.”

Recognising the importance of the Career Skills Program, Burt also helps players manage their time to be able to fit the sessions in with their training commitments.

“We work with the players to integrate the Career Skills Program in and around their football program,” said Burt.

“Providing a supportive environment really helps remind the player that these skills are important – not only to their development but also to their football.”

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jason buRt, playeR Development manageR – haWthoRn caReeR skills pRogRam


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eDucation anD tRaining gRants

The Next Media Program, introduced in 2011, has been designed specifically for players who have a genuine interest in pursuing a media career and provides them with a chance to develop practical workplace skills.

The program focuses on providing insight into both the print and radio worlds of media, with media personalities Adam White and Anthony Hudson performing the role of mentors for participants.

“I’ve always had a fascination with the media and when the opportunity to take part in the program arose, I jumped at it,” said Smith.

“Working with Adam and Anthony has provided me with an insight into how their jobs differ and helped me begin to think about a direction I might want to follow – both during and post my football career.”

Smith, who is currently half way through the course,

was also proactive in seeking an opportunity to write for the Hawthorn Football Club website and believes it helped provide him with a focus outside of footy.

“Earlier in the year I probably wasn’t doing all that much outside of football and was getting caught up in it all too much. But once I started the course and began doing some writing it helped activate the mind and gave me a much better capacity to cope with it all mentally,” said Smith.

Making the most of his football days off and the flexibility of the program, Smith used his Wednesdays to meet with Adam and Anthony face-to-face and then corresponded via email during the week.

“Both these guys have been exceptional to date with the way they find time to work with me, and for any player with a genuine passion to follow a path in the media I would highly recommend this course,” said Smith.

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cAREER TRANSITION & EDucATION 02isaac smith – next meDia pRogRamA strong believer in having a passion outside of football, Hawthorn Football club’s Isaac Smith has been focusing his energies on the Next Media program and gaining an insight into life in the media.

This year, 347 players were allocated over $550,000 in grant assistance to help them with the cost of their study. Nearly half (49%) of those players were putting the grant towards the completion ofBachelororMastersdegrees.

Recognising the time constraints of an AFLfootballer,theAFLPlayers’Associationcontinues to fund player education needs up to three years after the completion of their football career to give players the time to finalise their studies.

computeR gRantsAll first year players are given the opportunity to apply for a $500 computer grant to assist with their training and education technology needs.

2012 saw over 90 players successfully apply for computer grants, with nearly $50,000 allocated to players.

To encourage players to explore and pursue formal education opportunities, the AFL Players’ Association provides a range of education grants.

eDucation & tRaining gRants by qualification

AdvancedDiploma(4)

AssociateDiploma(1)

Bachelor (159)

Diploma(23)

Graduate Certificate (4)

GraduateDiploma(7)

Masters(11)

Professional Qualification (13)

Short Course (37)

Single Unit (2)

TAFE – Certificate 3 (36)

TAFE – Certificate 4 (50)

347

ToTal

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Development engagementIt is vital that players engage in work, study and professional development to ensure they are getting a healthy balance of on-field and off-field experience.

Statistics indicate a high level of player engagement in further education:

This high level of engagement is thanksinparttothePlayerDevelopmentManagers,whohelptheplayerswith a range of education assistance – from course applications and education grant submissions, right through to balancing the demands of study and football.

Career Skills Program

Induction Program

University

TAFE

Short Course

Work Placement

PA Coaching Courses

Professional Qualification

Trade

Own Business

Work

Industry Leadership Programs

25%

23%

of all Players comPleTeD a cerTificaTe or DiPloma

unDerTook a universiTy or PosT graDuaTe qualificaTion in 2012

Player DeveloPmenT engagemenT in 2012


250

22

118

191

208

22

52

70

4

37 40

77 74

200

150

100

50

0


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RetiReD anD DelisteD caReeR path

In2012,theAFLPlayers’Associationconducted over 100 player support meetings with retired and delisted players, overviewing player entitlements, opportunities and future directions.

Career counselling and planning sessions are provided to all members who want to continue developing their career post football. Working with

RetiReD anD DelisteD playeRs

theirPlayerDevelopmentRegionalManagers,membersareencouragedto make informed career choices and develop a plan for the future. They are also provided assistance with study requirements and job preparation tools, including resume preparation, job search skills, interview skills and application review.

One of the key goals of the AFL Players’ Association is to provide real and valuable assistance to retired and delisted players during their transition towards life after AFL football.

Past players also have access to Education and Training Grants for up to three years post retirement or delistment, with grants being offered in July and October each year. In 2012, over $240,000 in education and training grant money was allocated to past players.

Retired and delisted career pathIn 2012, nearly half (48%) of all delisted and retired players chose a combination of work and football (28%) or work, study and football (20%) as their career path.

Study 2%

Coaching 3%

Travel 1%

Other 9%

Re-Drafted3%

Re-Rookied 8% Work 8%

Work and football 28%

Study and football 13%Work, study and football 20%

Own business 2%

Own business and football 1%

Work and study 2%

cAREER TRANSITION & EDucATION 02

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managing my money 1To help AFL first year and rookie list players establish and develop vital financial literacy skills which they will

use both during and beyond their footballcareer,theManagingMyMoneyProgramwasdeliveredto 134 participants across 17 clubs duringtheyear.ConductedbyMarkPorter of Zest Wealth Advisers and Brad Wira of Shadforth Financial Group, the two hour session covers a range of topics, including:• Establishinggoodfinancialhabits• Settingfinancialgoals• Theroleofafinancialmentor• Investmenttypes• Passiveincome• Tax• Superannuation• Insurance• Maintainingapositivecreditrating• Commonfinancialtrapsfor

AFL players.

One-on-one meetings are conducted following the workshop to help players with their financial plan and assist them to identify any potential financial issues. These meetings also help players establish a relationship with a trusted financial adviser that they can call on in the future for ongoing assistanceifrequired.During2012,96one-on-one meetings were conducted with players.

managing my money 2BuildingontheManagingMy Moneyworkshopandoneononefollowupmeeting,ManagingMyMoney2istargetedatthirdandsixth year players, and focuses on investment options and investment strategies during and post an AFL player’scareer.

Deliveredto90playersacross 11 clubs during the year, the two hour session covered:• Investmenttypes

- Shares, managed funds, structured products

- Property – residential, commercial, developments

- Small Business•Investmentstrategies•Investmentvehicles•Borrowingmoney• Exitstrategies• Tax• Superannuation• Insurance• Commonfinancialtraps

for AFL players.

A one-on-one meeting is encouraged, and this provides the opportunity for any player who needs assistance with their finances or simply wants to refine their current financial plan of attack.

A solid understanding of financial strategies is fundamental to developing positive, lifelong financial habits. The AFL Players’ Association provides a range of financial services and programs to help players best manage their money.

03 financial eDucation

FINANcIAL EDucATION

2012 managing my money 2 club paRticipation

2012 managing my money 1 club paRticipation


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financial initiatives planneD foR 2013FINANCIAL BENCHMARKINGTheAFLPlayers’Associationisintheprocessofdeveloping a Financial Health Audit framework and association measurement tool. The framework and measurement tool will allow us to benchmark financial milestones of AFL players throughout their careers. It will also assist us in benchmarking financial literacy across varying player demographics. The findings of the benchmarking exercises will then be used to inform and develop an enhanced financial education program.

PROGRAM DEVELOPMENTThe enhanced financial education program will build on the current workshops and address any areas identified

as priorities by the benchmarking exercise. The revised program will also include innovative and user friendly resources for players to embed learning in their daily lives and promote desired behaviours.

GUIDED DECISION MAKINGThePlayers’Associationispreparingtointroducethe first Financial Advisers Accreditation Program in Australian sport. Accredited financial advisers will be required to meet minimum standards of qualifications and experience, participate in the Financial Education & Literacy Program, be bound by a tailored code of practice and contribute to annual benchmarking data collation.

aDvanceD membeR one-on-one seRviceAt any point in their careers players can usetheAdvancedMemberOne-on-oneService to review their investment strategy.

This service can include general education about investing, strategies and structures, or may even be a second opinion on a financial plan or business opportunity.

financial health checksRetired and delisted players are encouraged to meet with the AFL Players’Association’sfinancialeducators for a Financial Health Check (FHC) to assist them with their financial transition from the AFL.

During2012,62playerssoughtaFHC to prepare their transition, with the reviewtailoredtomeeteachindividual’spersonal financial needs.

Common topics examined include:• Cashflowmanagementandbudgets• Debtmanagement• Investments• Financialgoalsetting• Superannuation• Insurances• EstatePlanning

FINANcIAL EDucATION 03

• Taxreturns• PlayerRetirementAccount.

inDepenDent financial aDviceTheAFLPlayers’Associationalsoprovided support to members who required extra financial assistance and education during the year.

Advice is provided according to individual circumstances, but can include support with cash flow management, understanding net earnings after tax and superannuation, or how to improve spending habits via strategies and structures.

The service also extends to crisis management where cash flow will not meet debt obligations, and can involve an assessment of investments and advice around appropriate exit strategies.

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WELLBEING

The holistic wellbeing and mental health of AFL players is high priority of the AFL Players’ Association. Testament to this is the quality of our programs and the level of player engagement in our services.ThePlayers’Associationprovidesanindependent National Network ofConsultant Psychologists for playersto access regarding any wellbeing issues they may experience as they deal with the inevitable stresses that come with being an elite athlete. This network provides a crucial role in the support of players, providing industry knowledge and psychological expertise to players in a confidential environment that is away from their workplace.

Players have a growing understanding of the relationship between mental wellbeing and performance – both on and off the field – and as such have welcomed the comprehensive support provided by the AFLPlayers’Association.

Wellbeing ProgramsSeason 2012 saw the pilot of the AFL Players’Association’sthree-tieredwellbeing program rolled out for the first time, with 15 clubs choosing to access elements of the program best suited to their playing group.

A2010MentalHealthAuditoftheplaying group helped identify the gaps and opportunities to better meet player needs from a program and education perspective. By understanding more about the overall wellbeing of players, theAFLPlayers’Associationhasbeenable to deliver appropriate services more effectively. Three programs were tailored to meet specific needs identified in the audit, each designed in conjunction with an external provider brought in for their specific expertise.

The programs are delivered by formerplayers,AFLPlayers’Association

PlayerDevelopmentRegionalManagersand psychologists or a combination of these three groups.

The year also saw the training and certification of program facilitators who completed an official qualification in Workplace Training and Assessment.

The programs are designed to complement each other and are available to clubs on an individual or group basis, depending on the needs of the club. Such flexibility is important, as clubs are able to meet the needs of their unique playing group and complement the programs they already provide internally within the club. Guided by the belief that there is no ‘onesizefitsall’whenservicingtheplayinggroupof18clubs,thePlayers’Association aims to work with clubs in prioritising the wellbeing of players.

04 Wellbeing Current 65%

Past 13%

Rookie 19%

Past Rookie 3%

“ Players are being more ProacTive abouT Their wellbeing anD visiTing The PsychologisT, noT jusT To aDDress any menTal healTh concerns buT To make The mosT of Their PoTenTial anD be The besT They can be in all asPecTs of life.” – DR JO MITcHELL, WELLBEING SERVIcES MANAGER.

“iT is of The uTmosT imPorTance To The afl Players’ associaTion ThaT Players are cenTral To The Design anD imPlemenTaTion of wellbeing services, as we believe ThaT such a focus means imProveD suPPorT anD greaTer uPTake.” – DR JO MITcHELL, WELLBEING SERVIcES MANAGER.

2012 ToP wellbeing referral reasons for Players1. anXieTy/DePression2. relaTionshiP3. sTress4. meDical/injury

2012 RefeRRals by playeR status


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WELLBEING 04PlayWell The PlayWell program, developed in partnership with healthmaps, is tailored for first and second year players to assist them in developing crucial stress and anxiety coping techniques and help deal with the increasing pressures of playing AFL football. The program sets a framework for vocational, social, emotional, physical and psychological health. Fifteen clubs offered the program in 2012, providing players with a detailed understanding of the importance of mental and emotional development.

PlayNowPlayNow is a psychological skill development program created specifically for AFL players in their third and fourth years with the aim of introducing mindfulness skills to help promote player wellbeing, mental health and performance. Mindfulnessisapracticalskillwhichcanbe applied by players on or off-field to improve emotional, psychological and social wellbeing, enhance sleep quality and reduce stress. The program was delivered at eight clubs during the year. The PlayNow program was developed in conjunction with MindSetGo, a consultancy specialising in mindfulness, performance, and wellbeing psychology.

2012 playWell club paRticipation

2012 playnoW club paRticipation

2012 playWise club paRticipation

PlayWise Developedinconjunctionwithheadspace, PlayWise is a mental health literacy program for club leaders and emerging leaders. The program develops confidence and skills in recognising problems with mental health in others, how to approach and discuss wellbeing issues with other players, and introduce appropriate referral pathways. Seven clubs ran the program in 2012.

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WELLBEING

Marcus Drum knows the challenges of an AFL career better than most. Over the six seasons that he played at both Fremantle and Geelong he managed to play only 22 games after being constantly plagued by serious injuries.

In his role with the PlayWell Program, Drum speaks to young players about the importance of developing techniques early in their career to cope with the challenges that come with being an elite athlete.

The holistic wellbeing of AFL players is crucially important to the AFL Players’ Association and through the PlayWell program young players are provided the techniques required to better manage the stress and mental challenges associated with being an AFL Player.

Over the course of the 2012 season, Drum worked alongside other former players including Heath Black, Xavier Clarke, Anthony Corrie, as well as AFL Players’ staff, in co-facilitating the PlayWell Program at Carlton, Essendon, Fremantle, Gold Coast, Sydney and West Coast.

Drum’s positive experiences in delivering the program align with his passion for the topic, and his enjoyment mentoring young players.

“I think the relevance of this program is paramount, as the industry is continually evolving and the pressure and demands on players are greater than ever before,” said Drum.

“The activities undertaken throughout this program are well received by the players and clearly provide them with a range of important tools to be able to reflect and assess themselves throughout their careers.”

maRcus DRum – playWell

cASE STuDY 06consultant netWoRkThe Players’ associaTion has a sTrong neTwork of PsychologisTs arounD The counTry To ProviDe confiDenTial wellbeing services To Players.PsychologisTs neTwork • JuliaButt–Wa• Simonlenton–Wa• JohnBaranoff–Sa• michaelmartin–nSW• DeanJanover–carlton,

geelong & essenDon & collingwooD

• michaelingliS–BullDogS,norTh melbourne & hawThorn & richmonD

• lukehenDerSon–melbourne & sT kilDa

• metteParkinSon gilligan – qlD


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WELLBEING 04spotlight on… DR jo mitchell, anna box anD jennifeR ashton – Wellbeing seRvices team afl playeRs’ association DR jo mitchell

Dr Jo Mitchell joined the AFL Players’ Association in 2009 as a psychology consultant before transitioning into the Wellbeing Manager role at the end

of 2012. Jo is a clinical psychologist with a PhD in the science of wellbeing.

Her passion is to help people proactively manage their mental health and happiness using evidence based approaches such as acceptance and commitment therapy (ACT), mindfulness, and integrating the latest wellbeing science research.

With a strong background in the sports industry, Jo spent the first decade of her professional career working for the likes of Auskick, Orienteering Tasmania and the Tasmanian Coaching Centre. A move to London in 1998 resulted in working for the UK Sports Council and British Olympic Association helping to establish a National Athlete Career & Education (ACE) Program.

Back home in Australia, Jo has worked in a variety of clinical psychology roles, including as a Research Fellow at Monash University, where she conducted clinical trials for the treatment of anxiety and trauma.

Academically, Jo has a Masters in Clinical Psychology and a Doctorate of Philosophy. She is a registered psychologist and is a member of the Australian Psychology Society (APS) Clinical College.

Outside of her work at the Association, Jo is a Board Member of the APS Melbourne Branch, Chairman of Grow International, and Director of a wellbeing and performance company, The Mind Room. She is a sessional lecturer at Monash and Swinburne Universities and loves presenting on a range of positive psychology topics.

anna boxAnna Box joined the AFL Players’

Association in 2012 and is passionate about incorporating player insights to tailor programs and strengthen communications across the board.

A registered psychologist with over 15 years experience, Anna began her

career working in mental health and disability for the Department of Human Services, as well as gaining experience in psychometric testing, drug and alcohol rehabilitation, and rural community health.

She has developed a passion for people’s narratives and insights, prompting a move into communications psychology.

Here she combined the evidence based principles of positive psychology and acceptance and commitment therapy (ACT) with communications strategy to work with clients around issues of identity, engagement, and thriving.

Anna worked across the community with various stakeholders and clients in her role as Research Director and Partner in the Australian arm of a global research and strategy organisation, and remains a regular contributor to her specialist qualitative field.

Academically, Anna completed her honours in Psychophysiology and her research thesis in electroencephalography (EEG) and acquired brain injury (ABI) before completing post graduate studies in Health Psychology. She is a member of the APS, Association for Contextual Behavioural Science and the International Postiive Psychology Association. Beyond her role at the Players’ Association, Anna consults with business and individuals regarding branding and positive psychology; and loves presenting on a range of topics involving communications and identity.

jen ashtonJen Ashton joined the AFL Players’

Association in 2010 as Coordinator for the Player Development Program and was recently enticed over into the role of Wellbeing Coordinator for

the Wellbeing Services Team. In this new position Jen will continue her pivotal

role liaising with the wellbeing consultants, players and clubs to ensure high quality mental health, wellbeing services and programs are being delivered.

Jen has previously worked for one of Melbourne’s top law firms in the Sports Law team and is a real sports enthusiast.

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RESEARcH


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RESEARcH 05

There has been plenty of anecdotal support from athletes and coaches in various sports indicating that both having interests outside of professional sport (i.e. a work life balance) and preparing for a post-athletic career are beneficial for performance. In reality, however, there has been little scientific research showing the link.

Associate Professor John Saunders andPhDscholarMatthewPinkfromAustralian Catholic University in conjunctionwiththeAFLPlayers’Association are seeking to shed light ontherelationshipbetweenplayers’off-field lives and on-field performance league wide.

A complex relationship with a number of variables to consider, the researchers hope to gain an understanding of whether immersion in off-field educational and recreational activities influence the on-field performances of players and under what circumstances.

Conducted in three phases, the first study involved a holistic cultural analysis of a club that successfully cultivates both off-field engagement and on-field success. The purpose of phase one was to confirm the variables that comprise the off-field activity and on-field performance relationship. To gather the data, the researcher was immersed in the club for a period of two weeks, conducting interviews with players, staff, and observing the club functioning.

Factors contributing to the quality of a player’s involvement in (non-compulsory) off-field activities were found to include:

• Interestintheactivity• Theactivity’sabilitytotakethe

player’smindofffootball• Easeofschedulingandthetime

to‘fitin’theactivity• Havingfriendswithintheactivity

(unless it is individual, e.g., surfing)• Seeingthepurposeoftheactivity.

Factors within the club environment that contributed to the support of players’ off-field lives were:• Theclub’srecognitionoftheplayer’s

life outside football• Thequalityoftheplayer’s

relationship with the Player DevelopmentManager

• Playerdevelopmentbeingtakenseriously within the organisation

• Theprovisionofavarietyof‘genuine’opportunities for player involvement

• Playersbeingencouragedtoengagein activities but not forced to

• Positivelivingarrangementsfor the player

• Afeelingof‘socialcomfort’withother players and staff regardless of career stage and status

• Theencouragementtosampledifferent off-field activities as opposed to pressure to make specific choices to commit to activities.

Other interesting findings of note included:• Theplayersperceivedimportance

of the credibility and status of the PlayerDevelopmentdepartment

• TheimportanceofthePlayerDevelopmentManagerbeingseparated from on-field duties

• Theplayers’supportofanindustry wide‘setdayoff’forpersonaland educational pursuits.

Phase two of the project will involve extending these early findings into the development and validation of two survey instruments in order to generate accurate data across the league.

The purpose of the surveys will be to first measure the type, time spent in, and quality of engagement by players in non-compulsory off-field activities.

The second instrument will provide a measure of club culture that can be used to find out what it is that allows players to perceive their club as supportive of rather than indifferent to their off field lives and activities.

These instruments will be developed and validated in co-operation with the clubs and their players. They are also likely to become valuable resources for both clubs and the AFL Players’Associationindevelopingunderstanding and awareness of what makes for a more player supportive club.

The third and final stage of the project will involve the administration of a league wide survey that aims to provide:1. Increased understanding of

players’off-fieldactivitiesinthecontemporary game

2. Insights as to how the programs oftheAFLPlayers’Associationandthe clubs are seen as supporting players’legitimateoff-fieldinterests.

3. An initial awareness of some of the relationships between investment in player off-field activities and performance on the field.

TheAFLPlayers’AssociationandAustralian Catholic University team look forward to working with the AFL clubs and players in 2013 and welcome feedback and discussion from any players and club staff at all stages in the project.

A respect for both club and player confidentiality will be a core principle throughout the project as will be the goal of returning results and findings for the benefit of both players and their clubs.

05 ReseaRchTo ensure players are equipped to best realise their potential through education, training and personal support, a clear understanding of the influence of off-field activities and on-field performance is crucial. In line with this, the AFL Players’ Association has commissioned the Australian catholic university, through funding from the AFL Research Board, to further investigate the relationship and undertake extensive research into the area.

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cuLTuRAL DIVERSITY

This year, the Association surveyed all players with the aim of improving programming for players through a stronger understanding of cultures.

The survey confirmed that in 2012, 9% of AFL players were Indigenous or of Torres Strait Islander descent and represented 41 language and/or cultural groups. Indigenous players represent a diverse range of language groups across the country, the different language groups each have their own distinct traditions and culture and can differ greatly between each group. The largest cluster of players is from the Noongar (Southwest Region of WA) cultural group, where 33 players originate from.

14% of the 2012 playing group were from multicultural backgrounds, with players coming to Australia from as far as Brazil and Sudan. In addition to English 5% of players spoke another language.

TheAFLPlayers’Associationhasbeen and will continue to support these Indigenous and multicultural players get appropriate programming support during their football career, while promoting and celebrating the diversity their cultures bring to the game.

Indigenous Player EducationCertificate III in Education (Aboriginal and Torres Strait islander) C3258, Certificate IV and Diploma in Education SupportThe Certificate III in Education Support (ATSI), Certificate IV in Education Support andDiplomaofEducationSupporthavebeendevelopedbyRMITUniversityonbehalfofthePlayers’Association.

The three courses were devised to assist our Indigenous players in achieving the qualifications required to gain employment in a range of

Indigenous community and education settings or in organisations that run Indigenous community projects.

Specifically, the courses equip players with the necessary skills to: • Workasanemployeeinan

educational service providing support to students and colleagues in accordance with industry protocols and Aboriginal and Torres Strait Islander cultural protocols

• Provideteaching/learningassistancewithin early childhood, primary and high school environments

• Providegeneralteaching/learningassistance within community recreation, early childhood, information technology, visual arts, storytelling, filming, Indigenous language research, disabilities, administration or library environments, depending on elective choice

• Providegeneralteaching/learningassistance within the early childhood, primary and high school environments

• Actasaculturalliaisonofficer,assisting in development of community and school partnerships.

This year, 21 players were enrolled in the program, completing one of the three courses on offer.

06 cultuRal DiveRsityThe AFL Players’ Association is committed to developing and supporting players from Indigenous and multicultural backgrounds to ensure they maximise their opportunities on their AFL journey and do so having their individual needs met.

Student Club Program

Tony Armstrong Sydney Cert IV in Education Support

MattCampbell NorthMelbourne Cert IV in Education Support

Allen Christensen Geelong Cert IV in Education Support

AlwynDavey Essendon DiplomaofEducationSupport

CourtenayDempsey Essendon DiplomaofEducationSupport

Cruize Garlett NorthMelbourne Cert IV in Education Support

Jeff Garlett Carlton DiplomaofEducationSupport

Jarrod Harbrow Gold Coast DiplomaofEducationSupport

Josh Hill West Coast DiplomaofEducationSupport

Lewis Jetta Sydney Cert IV in Education Support

MalcolmLynch NorthMelbourne DiplomaofEducationSupport

Liam Patrick Gold Coast Cert IV in Education Support

Cyril Rioli Hawthorn DiplomaofEducationSupport

Patrick Ryder Essendon DiplomaofEducationSupport

MathewStokes Geelong DiplomaofEducationSupport

Richard Tambling Adelaide DiplomaofEducationSupport

Lindsay Thomas NorthMelbourne Cert IV in Education Support

Gibson Turner Richmond Cert III in Education Support

Kirk Ugle Collingwood Cert IV in Education Support

Travis Varcoe Geelong DiplomaofEducationSupport

DanielWells NorthMelbourne Cert IV in Education Support

Outside of football, many of these players are involved in Indigenous community projects focused on supporting children and/or teenagers within community organisations or in schools. The program further strengthens their contribution and equips them for the future should they decide to transition into a similar role on a full time basis.


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The afl Players’ associaTion inDigenous aDvisory boarD is The firsT of iTs kinD in ausTralian sPorT, anD was esTablisheD by Players To conTinue To imProve The afl lanDscaPe for inDigenous Players. The aDvisory boarD liaises DirecTly wiTh The Players’ associaTion To ProviDe guiDance on The DeveloPmenT of The Programs anD suPPorT services which DirecTly relaTe To inDigenous Players wiThin The afl.

cuLTuRAL DIVERSITY 06Player Welfare & Development Executive CertificateThe importance of the role played by the senior Indigenous players at each AFL club in supporting, leading and mentoring the younger indigenous players has been pivotal to the increased retention and performance of Indigenous players in the AFL.

To recognise and support players in this role, an Executive Certificate has been developedbythePlayers’Associationalong with former players Xavier Clarke andMatthewWhelan,playerAaronDaveyand AFL Sports Ready, working with the DirectorofEducation.

The course will focus on the experiences of the participants and will build an understanding of the skills and knowledge that they have developed and a framework in which they can further enhance their role at their club and their future career opportunities.

The course aims to provide three key benefits to participants:1. Recognition of the role senior

Indigenous players play within their club.

2. Provision of an education pathway andaroleinPlayerDevelopment at an AFL Club.

3. CareerDevelopmentthroughidentification of the skills developed and their importance in the workplace.

The Executive Certificate in Player Welfare&Developmentismade up of four modules, each of three hours duration:• Module1–MentoringTeammates• Module2–Supportingand

counselling players• Module3–Providingleadership

and direction• Module4–Presentingyour

player development management experiences.

The final module will involve participants presenting their experiences via a video presentation to an invited audience of senior members of the AFL community to further highlight the important role that is undertaken by many Indigenous players in the AFL. This will be followed

by a graduation ceremony and presentation of the certificates.

The course is set to commence in 2013 and AFL Sports Ready is offering scholarships to Senior Indigenous AFL players (past & present) to complete the Executive Certificate in Player Welfare & Developmentatnocost.

of afl Players are inDigenous or Torres sTraiT islanDer

of afl Players are from mulTiculTural backgrounDs

As at 31 Oct 2012 based on 843 players on AFL Lists.

9%

14%

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In 2012, Melbourne’s Aaron Davey completed a Next Goal Placement with AFL SportsReady, working one day a week from their office in Victoria Park. Davey bought a wealth of experience and knowledge to this role and helped the organisation develop the Executive Certificate in Player Welfare and Development.

Aaron Davey has played over 150 games at the elite level. He has been a leader not only within his club, but also within the AFL industry and more broadly the community – representing Indigenous AFL players and becoming a prominent member of the newly formed Indigenous Players’ Advisory Board.

It was this knowledge that proved invaluable during his time at AFL SportsReady where he worked closely with former AFL players Xavier Clarke, Matthew Whelan and the Director of Education, Matt Scholes, to develop a new Executive Certificate in Player Welfare and Development. The program aims to recognise the significant role that senior Indigenous AFL players undertake in supporting, leading and mentoring younger players within a football club.

“Within footy clubs a lot of the more experienced Indigenous players already help out the younger guys by sharing their advice and experience, and in many ways play the role of a mentor,” said Davey.

“When I first arrived at Melbourne I was quiet and shy and often a little bit homesick, but I was lucky I had Matty Whelan who made me feel at home. Throughout my career, players like Byron Pickett and Shannon Motlop also played this role.

“In developing the Executive Certificate in Player Welfare and Development, we are looking to identify and formalise these roles, helping these leaders get formal training to better equip them to play this role, and providing the young players with something to strive for.

“This training is also perfect post football in the event that they decide to stay involved with the club in an official role such as a Player Development role or Indigenous Liaison Officer.

“It is vital to keep these guys involved in the game and around clubs as they have the respect of their peers and the young indigenous players coming through the system. Not only do we not want to lose their experience, but we also want to give them the skills that they can then pass on as a legacy to the younger generation.”

Davey also believes the skills he developed during his placement will help him in the next phase of his career and beyond.

“If I eventually end up working in community programs and projects, all of the skills I have learnt in this process, such as costings, project management and improving my computer and presentations skills, will be crucial to these roles,” said Davey.

During his placement, Davey also played a key role in helping shape a new Corporate Career transition programs for AFL Indigenous players. SportsReady have been working on the proposal for some time and found Davey’s insight integral to the planning.

“We have discussed this concept on many times, but the insight Aaron was able to provide as a current Indigenous Player and the vision he presented have actually reshaped what we are looking to create, so he has been invaluable,” said Chris Heelan, General Manager – Indigenous Employment Program.

“Our experience with Aaron was exceptional and he went over and above the requirements of the placement. I think this really helped him too as he learnt new skills and will be well prepared for the day when he decides to hang up the boots and begin a second career.”

Davey’s placement required a minimum 120 hours and during this time he was also involved with a number of the Indigenous programs SportsReady offer, acting as a role model and mentor to many of the young kids who are currently undertaking traineeships with the organisation.

aaRon Davey – afl spoRtsReaDy

cASE STuDY 07

ALuMNIcuLTuRAL DIVERSITY


| PAGE 29 |

ALuMNI 07The AFL Players’ Association’s Alumni is designed to provide a range of benefits to past players and recognise their contribution to the game. Benefits of Alumni membership include access to health and wellbeing services, continuing education and financial services.

Being part of the Alumni support network also creates important social connections, as friends and teammates from different eras come together at past player events held during the year. This year saw 40 Alumni get together at the EJ Whitten legends game, including eight members of the 1954 Footscray Premiership team. Over 70 Alumni also came to enjoy the surrounds of the Sofitelforthe2012MaddenMedal.

TheAFLPlayers’AlumniAdvisoryBoard met three times throughout the year to discuss the overall direction of the program. The Advisory Board includes members from each of the AFL Club players associations.

In conjunction with each advisory boardmeeting,aPresident’sForumof all the Past Player Associations was hostedintheAFLPlayers’AssociationBoardroom to update and share ideas regarding the Alumni program.

07 alumni

2010

2011

2012

100,000

80,000

60,000

40,000

20,000

0

$27,422

$75,935

$86,107

geoff Pryor harDshiP funD suPPorT

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ALuMNI07

Bulk billing for medical consultations Alumni members are able to receive timely, bulk billed consultation, diagnosis, advice on treatment, referral and support on muscular skeletal issues and any ongoing injuries or illnesses related to their football career. The service is deliveredthroughtheAFLMedicalOfficers Association.

Reimbursement of Health Insurance Excess Fee Regardless of the health fund, Alumni members are able to obtain a refund of any excess fee paid (up to $500 per year) relating to hospital stays or procedures.Duringtheyear,$44,047in reimbursements were provided to Alumni members.

Geoff Pryor Hardship Fund Financial support for medical services is offered through the Geoff Pryor Hardship Fund. In 2012, a record $86,107 was provided to assist Alumni members who were experiencing financial difficulties in meeting their medical fees.

Continuing educationOpen University Australia sponsor a yearly‘LearningforLife’scholarship,which provides Alumni members with access to funding for higher education. Thisyear’sscholarshipswere awarded to: • ShannonCorcoran–Insuranceand

Social Security, Bachelor of Business (Financialplanning),RMIT

• AdamMorgan–PrinciplesofProjectManagement,MastersofProjectManagement,UniSA

• LukeBrennan–IntegratedMarketingCommunications, Bachelor of Business, Swinburne

• KenMcGregor– Accounting Fundamentals &MarketingConcepts,Bachelor of Business, Swinburne

• BenRobbins–Courseto be determined.

Financial prosperityMembersoftheAlumniaregivenaccess to the services of qualified financial advisers, experienced in both the football and business worlds.

TheAFLPlayers’andAFLIndustrySuperannuationFund’splanisalsoopen to Alumni members to join. The group’sassociatedbuyingpowergivesmembers access to discounts and a range of concessions.

alumni – health anD Wellbeing

AUSTRALIAN FOOTBALL LEAGUE PLAYERS’ ASSOCIATIONLevel 2, 170 Bridport Street, Albert Park, Victoria, 3206T: 03 8651 4300 F: 03 8651 4305www.aflplayers.com.auTwitter: @AFLPlayersFacebook: facebook.com/AFLPlayers

2012 development and wellbeing report

Documents

number of players

afl players association

personal wellbeing

wellbeing support

player development focus

wellbeing priorities1

afl careers

career transition education