2012 beatingthe buzzer
DESCRIPTION
Presentatie van Marnix Vandebroek (Employer Branding & Online recruitment consultant at RCA Group) over het belang van Employer Brainding.TRANSCRIPT
BEATING
THE BUZZER
2012
GET UP FOR YOUR BRAND
WHAT GETS YOU UP IN THE MORNING? “
2 MIN. A DAY FOR 21 DAYS 3 POSITIVE THINGS
FREE TIP FOR A HAPPY LIFE
WHY DO YOU WORK HERE? IF YOUR FIRST ANSWER IS MONEY, I SHOULD TALK TO YOUR BOSS “
BRAND A
€ 25.000
7 airbags
rims
start/stop system
airco
BRAND B
€ 55.000
7 airbags
Source: Job Mensink
WHAT IF I TOLD YOU THIS WAS BRAND B STAND FOR SOMETHING
EMPLOYER BRAND A
€ 35.000
25 days vacation
Training & development
Opportunities
EMPLOYER BRAND B
€ 38.000
30 days vacation
Training & development
Opportunities
I HELP PEOPLE GET TO THE MOON PURPOSE IN A JOB
TEAM EXPERIENCE
5 Engineers
5-10 years
Phd, MBA
TEAM VISION
5 Engineers
1-2 years
Master
75% OF JOB SUCCESS IS BY MOTIVATION, OPTIMISM & ATTITUDE 25% IS BY IQ (Shawn Achor) “
I USED TO BE A CLEANING LADY NOW I… VIRGIN RECORDS (Source: Richard Branson)
A BRAND IS THE RESULT OF PERCEPTION THROUGH EXPERIENCE “
TV IS BAD FOR PEOPLE’S MINDS CULTURE BEATS STRATEGY
Recruit in function of CULTURE & VISION. “If you don’t like sports, you shouldn’t come work
for us. We need passion, otherwise you shouldn’t
be on the field.” Steve Forgarty
– Sr. Manager Strategic Recruitment Programs -
Adhoc Family
Hierarchy Market
Control
Individual Collective
Flexible
Source: Employer Brand Insights (Quinn)
YOUR LEADERS ARE THE KEY COMMAND VS. COLLABORATION
50% OF EMPLOYEES DOES EVERYTHING TO ACHIEVE THE COMPANY GOALS ONLY 25% CLAIMED TO KNOW THESE GOALS (Source: Stima 2011)
“
31% MORE PRODUCTIVE WHEN THE BRAIN EXPERIENCES SUCCESS IN THE PRESENT SUCCESS IS NOW AND NOT ON THE HORIZON (Shawn Achor) “
SO WHAT ARE YOU TELLING YOUR EMPLOYEES “
EVP
orientation
application contribution
recommendation
Source: Employer Brand Insights
CHECK ON YOUR NEW HIRE AFTER 90 DAYS CONVERSATION
THE NUMBER OF EMPLOYER BRAND MANAGERS IS INCREASING AT THE SAME RATE AS THE USE OF PRINT ADS IS DECLINING (Source: Indeed)
RECRUITMENT MANAGER
Will get you your 20 hires after some time
BRAND MANAGER
Will create you an employer brand, will attract 20 candidates and more
IT’S NOT ABOUT THE TIME TO HIRE, BUT ALL ABOUT THE QUALITY OF THE HIRE “ (Source: Brett Minchington)
IF I CAN MAKE THIS IN 10 MIN… START NOW