2012 04-20 mobistar-awareness campaign pmc_ice_43_bis

PMC awareness

campaign

Content

• Mobistar at a glance

• Corporate Social Responsibility (CSR)

• Antartic ICE

• I’m ICE

• Actions

• Statistics

• Communication channels

• Tips

• Q&A

Doris Vispoel: PMC project @ Mobistar 2

Mobistar at a glance

• Mobistar’s people

Team

members

(31/12/2011) 1794

Different

nationalities

(31/12/2011)

22

Average age of a Mobistar

team member (31/12/2011)

37.8 years old


Corporate Social Responsibility

• Mobistar has been proactively making commitments

regarding CSR first annual report in 2010

• Our ambition is to participate in an overall change of

mindset

• Global objectives to be attained by the year 2015

• to be recognized by its customers as the trusted partner

capable of offering personalized telecom solutions;

• to be perceived by the job market and its own team members

as the best ICT employer;

• to be seen by the community as a player which is sustainably

contributing to progress and to protection of the environment


• Strategy is based on 4 pillars

• The customers

Mobistar wants to proactively strengthen control of

sensitive data in line with their values and, for this

purpose, to adapt the governance, processes,

methods and tools wherever this is necessary.

• Our employees

Mobistar wishes to recognize and lend its support to

the employees. They must feel that they are

respected, recognized for their contribution and

must be able to develop their potential.



• The society

Mobistar wishes to share the benefits of the digital

world with the largest number of people and to

encourage social inclusion.

• The environment

Mobistar wishes to find innovative solutions for a

greener world.

• Antarctic Ice is part of the company's general

social responsibility program, containing more

than 70 ongoing projects build around the 4

axes



• Expedition by Dixie Dansercoer and Sam Deltour

• Embarked in November 2011

• A world record: 5013 km on the South pole by kite

• Using only wind energy CO² neutral expedition

Antarctic ICE


• By 2020 we will

• reduce our CO²-emissions with 50 %

• reduce our energy consumption by 15 %

• optimizing the mobility of all team members.

• aim to recycle 30 % of all handsets by 2015.

• Inspire

• We will have to inspire the team member of Mobistar to participate, to

support, to understand.

• Connect • We need to connect with all team members and many of your

challenges will allow team members to connect with each other

in a new way.

• Explore

• We will explore new ways of doing things,

changing habits and changing our view on our society.


Antarctic ICE

• The ambition of the adventures is to educate people on the

importance of preserving the world’s ecosystem

• A contest to make all team members connect to this

inspiring adventure (01/04/2011-31/08/2011)

• A challenge to act on CSR matters such as mobility, a

healthy lifestyle and the environment

• 10 projects set up by the employees were selected

• Selection based on the Mobistar values, CSR impact and

sustainability

• The initiator of the winning project accompanies Dixie &

Sam

• Present at the expedition take off in South Africa


• Even a child can sort it!

• Robert Fontaine: MKT Program Manager

• Objective: • Encourage team members to better recycle their

waste in the main administrative building, with a focus on

PMC (plastic bottles, metal cans & cardboard drinks)

• How • Change of attitude through a thorough change management &

animation plan

• Link with CSR • Reduce further environmental footprint of Mobistar, by proposing to

each employee to be environmentally more responsible in day-to-day

work at Mobistar

• Position Mobistar further as environmentally responsible company in

its Evere/Brussels community.

• Lead by example 10

http://insight/nl/Pages/ICEchallenge_RobertFontaine.aspx

• Previously, no correct sorting of PMC at floors

• Low awareness of recycling , low visibility

Purpose:

Deploy new

signalization to

have Team

Members sorting

again in the office

Result:

introduction of blue

bags in existing

bins with an

acceptable level of

sorting quality

First blue bags collected!


Actions: signalizations 14/04/2011

15/04/2011

Purpose:

Make Team Members

aware by having

children learning them

how to sort in the

office

Symbolize the project

for the kids with a logo

Result:

52 Mobikids

explained to 104

Team Members how

to sort!

40 drawings placed


Actions: Mobikids

09/05/2011

Purpose:

Enhance drastically

recognition of blue bin

in coffee corners by

installing a separate

blue bin

Result:

20 new bins placed

boardroom included

Challenge to have

people changing of

bin (from existing to

new PMD bin)

Encouraged by first recycling efforts by

Team Members, we obtained a GO to

install state-of-the-art PMD bins


Actions: Bin

Purpose:

Promoting the new

PMC bin &

recycling during

other Mobistar

event

Result:

All drinks

distributed were

sorted. Visibility to

35 runners

Dixie & Sam do sort

it!

17/05/2011


Actions: Run event

• Personal distribution of cards in the company restaurant (1 day)

• During 1 week available at the cash register

• No much success!

• Friendly recruitment lunch is organized with bio-sandwiches

• Share what should be expected for an eco-ambassador

program.

• Creation of Eco-ambassador T-shirt &pin

19/05/2011 & 26/05/2011

Purpose:

Inform the population

were are looking for

eco-ambassadors

During lunch discuss

the role of an eco-

ambassador

Eco-ambassador

branding

Result:

250 recruitment

cards were

distributed in the

company restaurant

30 persons

participated the lunch

30 T-shirts

Have the green reflex! Doris Vispoel: PMC project @ Mobistar 15

Actions: Eco-ambassadors

• Info session in collaboration with FostPlus

• Why recycle?

• How to sort?

• What happens after collection?

Recycle process

Purpose:

Start to build

recycling knowledge

to better inform

Team Members

Influence behaviors

Recruitment of eco-

ambassadors

Result:

2 great sessions with

15 motivated

participants.

Written support

available on eco-

ambassador

Sharepoint

07 & 09/06//2011


Actions: Eco-ambassadors

Actions: Eco-ambassadors community

Result:

29 eco-ambassadors recruited

Article published in e-magazine

Creation of the Sharepoint-site:

knowledge DB, discussion

board, green links, action list

Purpose:

Share knowledge and ideas

within the eco-ambassador

community

21/06//2011

Vision: Thanks to Mobistar Eco-ambassadors, Team Members have the green

reflex in the office and at home, and as a group have a big impact on the

environment

Mission: Mobistar Eco-ambassadors will change durably the green awareness and

behavior of colleagues (@ the office & @ home) , through:

their own exemplary and enthusiast green behavior

their deep green knowledge

their gentle coaching and thanking of colleagues

their ideas and actions 17

Actions: Eco-training

• In collaboration with an “asbl/vzw”

• Based on a game

• Manager of a small enterprise

• Theoretical concepts of sustainable management can

be applied in a economical business environment

Purpose:

Provide ecologic

theoretical

background to eco-

ambassadors

Result:

12 participants.

Sponsored by

Mobistar training

department.

30/06//2011


Actions: Walk to the bin!

Purpose:

Improve recycling:

Action by surprise

based on a flash

mob Learn Team

Members to walk the

distance with

can’s/bottles up to

the right bin!

Result:

65 participants walked to

the bin placed in the

internal building patio and

received a smoothie

Many other Team

Members could see the

flash mobilization from the

floor windows

30/06//2011


Actions: Mobikids: ICE Casino

• Waste in right bin

• Waste X is recycled into object Y

• Right waste symbol in right bin

• Associate the drawings together

Mobikids played in the Mobiclub with TM a

memory card game dedicated to recycling.

Purpose:

Further raise

awareness on

recycling and also

provide hints & tips to

recycle via a card

game

Result:

3 kids / table + coach

29 TMs participated,

assisted by 19 kids.

Smoothies were

offered

12/08/2011


Actions: “Did you know” communication August 2011

Purpose:

Scientific

campaign

Remind the key

recycling facts to

deepen recycling

knowledge and

awareness

Result:

During 1 month

A weekly

communication wave

Posters in the PMC

bin

At the Nespresso bar

and via Tweet

(intranet)


Actions: Good cause

Purpose:

Associate a good

cause to the

recycling efforts by

collecting plastic

caps of bottles

Result:

Launch of

partnership with

“Belgian center for

Guide Dogs

• This initiative consists of the

sale of collected plastic bottle

caps to a recycling company

that produces durable pallets.

23/08/ 2011


Actions: Spontaneous 31/08/ 2011

Purpose:

Improve the quality of

sorting by removing the

PMC from the general

waste bin at the TM’s desk

Manager leading by

example

Result:

Customer service department:

200 persons visited, ~60 PMC recycled

Marketing department

in collaboration with an eco-ambassador

100 colleagues visited,~ 30 PMC recycled

Plastic bags are added to collect the plastic caps

1 department added a box to collect the PMC as

they are seated further away from the central coffee

corner


Purpose:

Use the image of

ExCo and

sponsors using the

PMC bins to

stimulate everyone

to do the same

Result:

Very attractive

visuals were

published on the

magnetic walls

(20) near the

coffee corners

Actions: The Executive Committee shows the example 31/08/ 2011


31/08/2011

Purpose:

Celebrating

the recycling

efforts of all

Result:

22 Thank you

posters

published in

the PMC bins

Actions: Celebrate the end of the project


Statistics

Purpose: Communicate on results

based on manual

counting of blue bags by

the cleaning team, visual

surveys of random

inspected blue bags in the

PMC bin

Result:

Immediate level of 60%

was reached

Increase of quality via

communication / animations

(Walk to the bin, Manager

leading by example …)

Continue to motivate TM’s

to increase level of quality


Communication channels

• Electronic • Intranet:

news with pictures, video’s

• tweet: short communication

• Mobistar e-magazine: e-together

• Posters • Coffee corners

• ICE Wall

• Nespresso bar

• Items • On vending machines

• On PMC bin

• On the caps recycle bin

• In napkin supports

• On the patio floor

• Distribution at cash registers

27

Tips to make the PMC project

a success

• Strength • Supported by the Top management ICE challenge contest with

team member participation

• Communication platform to gives visibility (drink, articles …)

• Green topic was positively welcomed by the team members of all

brands and departments

• participation / collaboration of team members

• Contact third parties to help you (FostPlus for info sessions, BCG

to explain the good cause, training partner…)

• Bottom-up approach via eco-ambassadors community

• Use of a dynamic central communication tool (SP / Yammer)

• Use of specific “house” icons general icons

• Use pins – T-shirts so they can show the colleagues their

involvement for the “green aspect”

• If possible, events with team members children are a hit


• To improve • First signalizations on the existing bin was not clear enough

brand new bins installed

• To obtain a quality of 85 % or higher regular communication /

animation

• Communication not always seen by the team member keep

simplicity, repetition, coherence and touch the emotions

• Mention well what items may “NOT” be in the bin (fe. Plastic cups)

• Some events had low participation degree (flash mob) surprise

message better to communicate in advance

• Do not disturb colleagues during lunch (ICE casino) better

during coffee breaks

• Distribution of cards for the recruitment of eco-ambassadors low

success degree eco-friendly lunch resulted in 30 eco-

ambassadors



a success

• Threats

• As the challenge is finished, continue to animate the

green aspect (waste) on the long term

• Industrialization of the events



a success

• Opportunities

• Awareness of CSR within Mobistar has increased

• Mobistar values are lived within the company

• Eco-ambassador community: transversal participation

(level / department)

• Learn more about waste improve waste management

• Integrate the green aspects in the training library

• Link the project to a good cause

• Spontaneous actions led to higher involvement (good

cause)

• Due to the success, PMC recycle can be done in other

buildings

• Projects were hold in a collaborative way



a success

What are you waiting for?


Questions?

Visit our websites: • www.mobistar.be

• http://business.mobistar.be

• http://corporate.mobistar.be


http://www.mobistar.be/

http://business.mobistar.be/

http://corporate.mobistar.be/

2012 04-20 mobistar-awareness campaign pmc_ice_43_bis

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