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RE|EDUCATION CAMP AGENDAOCTOBER 1 & 8, 2011

October 1 - Fundamentals Camp:

1. 0800-0900: Registration, Coffee, and Networking2. 0900-0930: Introductions and Class Overview3. 0930-1030: Communications

o Essentials for effective communications saying what you mean and beingpersuasive to different audiences

4. 1030-1130: Blogging 101o Why you should blog, how to get started, and what to blog about

5. 1130-1200: Q&A/Discussion/Hands-On (continues through lunch)6. 1200-1300: Lunch (provided)7. 1300-1400: Video Fundamentals

o Why you should use video, different types of video material to consider, and howto get started

8. 1400-1430: Social Mediao Facebook and Twitter fundamentals for activists

9. 1430-1500: Introduction to SEO/OIMo Search engine optimization and online identity management for promotion and

protection10.1500-1515: Break11. 1515-1600: Research Fundamentals

o Where to find useful information, recognizing whether its reliable, and buildingyour credibility

12.1600-1700: Legal Concerns Io Knowing your First Amendment rights and avoiding legal traps

13.1700-1730: Q&A/Discussion/Hands-On14.1730: Adjourn for happy hour

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October 8 - Advanced Camp:

1. 0800-0900: Registration, Coffee, and Networking2. 0900-0930: Introductions and Class Overview3. 0930-1030: Communications

o Enhancing your communications skills and persuasiveness4. 1030-1130: Expert Bloggingo Tips and techniques for improving your reach and effectiveness as a blogger

5. 1130-1200: Q&A/Discussion/Hands-On (continues through lunch)6. 1200-1300: Lunch (provided)7. 1300-1400: Advanced Topics in Video

o Once youve learned to shoot and edit, what can you do with those skills? Andhow?

8. 1400-1430: Social Mediao Raising your profile and getting your message out on Facebook and Twitter

9. 1430-1500: Advanced Topics in SEO/OIMo Metrics to help you track progress, research strategies to help build on it, and the

joys of link love10.1500-1515: Break11. 1515-1600: Research Techniques

o CORA requests, legwork, and doing the digging the mainstream media used to do12.1600-1700: Legal Concerns II

o Knowing what you can and cant do as an activist and/or citizen journalist13.1700-1730: Q&A/Discussion/Hands-On14.1730: Adjourn for happy hour

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Logistics:

Meals: coffee and donuts/cookies in the morning and a sandwich lunch with assortedbeverages are included in the registration fee.

Location: both classes will be held on the campus of Colorado Christian University inLakewood, in room SB103 in the School of Business (marked F in the map below).