international design excellence awards

2011 Yearbook of Design Excellence

QUarterlY oF tHe indUstrial designers societY oF aMerica fall 2011

QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA fall 2011

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Annual SubscriptionsWithin the US $60Canada & Mexico $75International $110

Single Copies (Fall/Yearbook)

US, Canada & Mexico $25International $35

Single Copies (Spring, Summer, Winter)

US, Canada & Mexico $17International $28

Publisher Roxann HenzeIDSA45195 Business Ct., 250Dulles, VA 20166P: 703.707.6000 x102F: 703.787.8501roxannh@idsa.orgwww.innovationjournal.org

Executive Editor Alistair Hamilton, IDSAResearch in MotionAhamilton@rim.com

Advisory CouncilGregg Davis, IDSAMark Dziersk, FIDSA

Managing Editor & DesignerKaren BerubeK.Designs3511 Broadrun Dr.Fairfax, VA 22033P: 703.860.4411k.designs@cox.net

Contributing EditorJennifer Evans Yankopolus

AdvertisingKatie FlegerIDSA45195 Business Ct., 250Dulles, VA 20166P: 703.707.6000 x104F: 703.787.8501katief@idsa.orgadvertising@idsa.org

The quarterly publication of the Industrial Designers Society of America (IDSA), Innovation provides in-depth coverage of design issues and long-term trends while communicating the value of design to business and society at large.

Left: Gold IDEA winner TDK Life on Record 2011 Audio Line. See page 66.

Patrons of IndustrIal desIgn excellence

Investor

IDEO, Palo Alto, CA; Shanghai, China;

Cambridge, MA; London, UK; San Francisco;

Munich, Germany; Chicago; New York

Masco, Taylor, MI

Procter & Gamble, Cincinnati, OH

cultIvator

Altitude, Somerville, MA

Cesaroni Design Associates Inc., Glenview, IL

Continuum, Boston; Los Angeles; Milan, Italy;

Seoul, South Korea; Shanghai, China

Crown Equipment, New Bremen, OH

Dell, Round Rock, TX

Design Concepts, Madison, WI

Eastman Chemical Co., Kingsport, TN

Hewlett-Packard, Palo Alto, CA

IDI/Innovation & Development Inc.,

Edgewater, NJ

Jerome Caruso Design Inc., Lake Forest, IL

Lextant, Columbus, OH

Lunar Design Inc., Palo Alto, CA

Metaphase Design Group, St. Louis, MO

Nokia Design, Calabasas, CA

Smart Design, New York; San Francisco;

Barcelona, Spain

Stanley Black & Decker, New Britain, CT

Teague, Seattle, WA

Tupperware, Worldwide

Charter Patrons indicated by color.

For more information about becoming a

Patron and supporting IDSA’s communication

and education outreach, please contact

Dawn Hatzer at 703.707.6000 x119.

Cover: Bespoke Fairings—Best in Show and Gold IDEA winner. See p. 136.

Innovation is the quarterly journal of the Industrial Designers Society of America (IDSA), the professional organization serving the needs of US industrial designers. Reproduction in whole or in part—in any form—without the written permission of the publisher is prohibited. The opinions expressed in the bylined articles are those of the writers and not neces-sarily those of IDSA. IDSA reserves the right to decline any advertisement that is contrary to the mission, goals and guiding principles of the Society. The appearance of an ad does not constitute an endorsement by IDSA. All design and photo credits are listed as provided by the submitter. Innovation is printed on recycled paper with soy-based inks. The use of IDSA and FIDSA after a name is a registered collective membership mark. Innovation (ISSN No. 0731-2334 and USPS No. 0016-067) is published quarterly by the Industrial Designers Society of America (IDSA)/Innovation, 45195 Business Ct., Suite 250, Dulles, VA 20166. Periodical postage at Sterling, VA 20164 and at additional mailing offices. POSTMASTER: Send address changes to IDSA/Innovation, 45195 Business Ct., Suite 250, Dulles, VA 20166, USA. ©2011 Industrial Designers Society of America. Vol. 30, No. 3, 2011; Library of Congress Catalog No. 82-640971; ISSN No. 0731-2334; USPS 0016-067.

international design excellence awards

2011 Yearbook of Design Excellence

QUarterlY oF tHe indUstrial designers societY oF aMerica fall 2011

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2011 yearbook of desIgn excellence

9 2011 Student Merit Award Winners By Mary Beth Privitera, IDSA

16 Beyond the NumbersBy Davin Stowell, IDSA, IDEA 2011 jury chair

18 Responsibility Awards

20 A Brighter Future By Joice Joppert Leal

21 Inspiring Design By Kevin Shinn, IDSA

22 Meet the IDEA 2011 Jury

189 2011 Finalists

201 IDEA 2011/Brasil Winners

202 2011 Index of Winners

Idea 2011 wInners

Commercial & Industrial Products 26 APX™ 7000XE P25 Portable Radio

28 Crown WT 3000 Series Pallet Truck

30 Wildfire Truck Concept

32 Silver IDEAs Air New Zealand SkyCouch n Bike-Pullway (Bike Rail) n Custom-designed Automated Teller Machine for BBVA n DaVinci Resolve n HART® Framing Hammer Line n Prism

38 Bronze IDEAs 3M™ Versaflo™ M-Series Headgear, Powered & Supplied Air Respiratory Protection Systems n Articulating Scaffold n Blink EV Chargers from ECOtality n Circulating Water Bath n Hyper Variaxis 630 n Welcoming Vehicle Control System

Communication Tools 41 HTC Droid Incredible

42 TomTom Go Live 1000

44 Silver IDEAs Bose® A20™ Aviation Headset n Cobra iRadar™ Radar/Laser/Safety Camera Detection System for iPhone/iPod Touch n HTC EVO 4G n Plantronics Voyager® PRO UC

48 Bronze IDEAs Conserve Valet n eneloop stick booster KBC-D1AS n HTC Legend n Jawbone ERA n KIN One n Sennheiser/adidas Earphones – Sports Range

Advertisers’ Index

204 2011 IDSA International Conference Sponsors c2 Cesaroni Design 3 Dow 40 IDEA 2012 15 LaFrance Corp. c4 NewDealDesign c3 PTI 8 solidThinking 1 Stratasys 2 TEAGUE

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brazil is experiencing a time of great vitality and prosperity. Thanks to the unique characteristics of

its economy, it was among the first countries worldwide to overcome the 2008-09 credit crunch.

Furthermore, Brazil will play host to two major sporting events—the 2014 World Cup and the

2016 Olympics—which are not only arousing interest in the country but are also creating many local business

opportunities and jobs, thus generating income for large segments of the population. It is with this vision for

a brighter future in mind that we proudly present the fourth edition of the IDEA/Brasil Award, a competition

that grows bigger with each passing year and has positioned itself as Brazil’s most important design awards.

IDEA/Brasil

a brIghter future

Organized by the Objeto Brasil Association in partner-ship with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency), Sebrae (the Brazilian Support Service to Micro and Small Businesses) and the Brazilian Agency for Industrial Development (ABDI), the IDEA/Brasil Award gathers together projects from both small multinational companies that are designed by major offices and local design studios as well as a large amount of student work.

In 2011 the IDEA/Brasil jury granted awards to 87 proj-ects, which all stand as outstanding examples of Brazilian design. Despite the diversity of themes, some striking fea-tures of design produced in Brazil can be observed, such as the fun and playful aspects of projects from diverse areas, the freedom in the use of colors and the creative combination of natural materials, such as wood and rustic fabric; with advanced technology products, such as state-of-the-art plastic and cutting-edge equipment. Some of the winning projects used the forthcoming World Cup and the Olympics as a reference and sought to express the Brazilian culture through a more universal language that will be instantly familiar to the guests who will be visiting the country from various parts of the world.

Concern for sustainability took the lead among the winners of the IDEA 2011/Brasil Award, from the use of recycled and recyclable materials to the concern for

conserving natural resources translated into streamlined production processes and low energy consumption. This year’s winners also show that traditional brands have been using design in their renewal and expansion strategies into new markets in Brazil and abroad. Similarly, multinational companies are strengthening their local design teams and developing products geared exclusively to the domestic market, a recognition of the maturity of Brazilian design and consumers. The jury also identified projects that express the quest for new solutions in areas of the Brazilian industry in which design is not traditionally used, such as heavy-duty machinery and veterinary equipment, providing a competitive advantage to manufacturers in these sectors. Also noteworthy are the urban solutions, from furniture to transportation.

In this year’s edition, we had two new categories: ser-vice design and textiles, which was created as a channel of expression for one of the most dynamic sectors of the local economy. Both the textiles category and the existing jewelry category are exclusive to the IDEA/Brasil Award and help make this award an expression of the most advanced seg-ments in the Brazilian economy and of the good design pro-duced in the country. They are also a vehicle for promoting our products in the international market. Congratulations to all the winners of the IDEA 2011/Brasil Awards. n

A complete listing of all the IDEA/Brasil winners can be found on page 201.

by Joice Joppert leal Joice Joppert Leal is the executive director of the Objeto Brasil Association and the general coordinator of the IDEA/Brasil Award.

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