2011 xl center marketing guide
DESCRIPTION
Bringing The World To HartfordTRANSCRIPT
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ABOUT THE XL CENTER
The XL Center is Connecticut’s premier sports and entertainment venue. Located in the heart of downtown Hartford, CT, the XL Center is managed by AEG Management, CT LLC, a subsidiary of AEG Facilities. In addition to fans of the UCONN Huskies, the CT Whale and BIG EAST basketball, the XL Center entertains millions annually with a variety of concerts, family shows, ice-skating spectaculars, consumer events and trade shows.
The XL Center will continue to be the center of sports and entertainment for Hartford and the state of Connecticut for years to come.
For more information visit XLCenter.com
ABOUT AEG FACILITIES
AEG Facilities is a stand-alone division of AEG that owns, operates, and consults with more than 100 of the industry’s preeminent venues worldwide. It has, at its fingertips, AEG’s vast network of resources and services, from live event producer- AEG Live, to AEG Global Partnerships, to AEG Digital Media. AEG Facilities is an elite collection of world-class venues with an unmatched level of resources, experience, and talent.
For more information, visit AEGWorldWide.com
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ABOUT THEXL Center
ABOUT AEG Faci l i t ies
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HARTFORD AT A GLANCE
According to the 2010 Census, Greater Hartford is the largest metropolitan area in Connecticut with a population of 1,188,841. Greater Hart-ford’s close proximity to, and economic and cultural inter connectedness with the Springfield Metropolitan Area, make the Hartford-Spring-field Metropolitan Area the second most popu-lous region in New England, with a population of approximately 1.9 million. Collectively, the Hartford-Springfield Metropolitan Region is nick-named the Knowledge Corridor because it hosts 32 colleges and universities, including several of the United States’ most prestigious schools, and approximately 120,000 university students. The two cities share Bradley International Airport, which lies equidistant between the two major cities’ centers.
Almost 400 years old, Hartford is among the old-est cities in the United States, and, now, one of the most prosperous as well. In 2010, the Hart-ford metropolitan area ranked second nationally based on per capita economic activity, behind only San Francisco, California. Hartford is ranked 32nd of 318 metropolitan areas in total economic production and, with its Knowledge Corridor sister city Springfield, Massachusetts, the two cit-ies metropolitan areas generate over $110 billion GDP, more than nearly half of the 50 U.S. states. Nicknamed the “Insurance Capital of the World”, Hartford houses many of the world’s insurance company headquarters; insurance remains the region’s major industry.
THE MARKET AT A GLANCE
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HARTFORDAt a Glance
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Knowledge Corridor
DowntownHartford
Population • 121,578 people
• 44,986 households
• 27,171 families
Income • Median Income for household: $24,820
• Median Income for family: $27,051
• Male Median Income: $28,444
• Female Median Income: $26,131
• Per Capita Income: $13,428
HARTFORD DEMOGRAPHICSDOWNTOWN HARTFORD
TheaterWorks
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EXIT 49Ann/High St.
TravelersTower
Hartford PublicLibrary
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KNOWLEDGECorridor
FAMILY AGE
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HARTFORDHARTFORDHARTFORD
NEW YORK CITY
PHILADELPHIA
WASHINGTON DC
NEW HAVEN
PROVIDENCE
BOSTONALBANY
SPRINGFIELD
TORONTO
MONTREAL
Springfield: 21 New Haven: 40 New York: 118 Boston: 101 Albany: 114 Providence: 87 Philadelphia: 214 Washington DC: 351 Toronto: 493 Montreal: 331
Miles from Hartford to:
CONNECTICUT AT A GLANCEConnecticut is in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, the state of New York to the west, and by the Long Island Sound to the south. The state capital is Hartford, and other major cities (by population) include Bridgeport, New Haven, Stamford, Waterbury, Norwalk, Danbury, New Britain and Bristol. There are 169 incorporated towns in Connecticut.
The Knowledge Corridor surrounding Hartford and Springfield, Massachusetts, the latter of which lies only five miles north
of the Connecticut state line, constitutes New England’s second most populous metropolitan region (with approximately 1.8 million residents and 110,000 university students.) Southwestern Connecticut is considered part of the New York metropolitan area; three of Connecticut’s eight counties are in the New York City combined statistical area, commonly called the Tri-State area. Connecticut’s center of population is in Cheshire, New Haven County. Connecticut is the 29th most populous state, with 3.5 million residents, and is ranked 48th in size by area, making it the 4th most densely populated state.
KNOWLEDGE CORRIDORCONNECTICUT
RACE
MILESFrom Har t ford to :
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KNOWLEDGE CORRIDORCONNECTICUT
PA
NY
NJ
RICTMA
VTNH
ME
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CONNECTICUTAt a Glance
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Maritime CenterMystic SeaportCT Science CenterQuassy Amusement ParkLake CompounceGillette CastleState beachesMark Twain HouseHubbard ParkElizabeth ParkThe capitol of ConnecticutGarbage MuseumWaterford Speed Bowl
Mattatuck MuseumMilford Oyster FestivalWaterford Speed BowlShubert TheatreLime Rock ParkPilot Pen Tennis TournamentTimex Clock MuseumBeardsley ZooPeabody MuseumLitchfield/Wallingford WineryYale Art CenterNew England Air Museum
CONNECTICUT
MAJOR POINTSof Interest
Connecticut Convention CenterXL CenterComcast/OakdaleFoxwoodsMohegan Sun CasinoHarbor YardGampel PavilionDolce Conference Center
CONVENTIONCenters
Connecticut WolvesConnecticut WhaleNorwich TigersBridgeport Sound TigersBridgeport Blue FishNew Britain Rock Cats BaseballCT Sun (WNBA)
PROFESSIONAL Spor ts Teams
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WWE HeadquartersSwiss Army KnifeMossberg FirearmsSubwayNestle Water CompanyESPNSikorskiUnited TechnologiesAnthem Blue Cross/Blue ShieldIMS Health
General Electric Pratt and WhitneyAetnaOtis ElevatorXerox Ethan AllenGeneral Dynamics (sub-base)
MAJORHeadquar ters
Yale UniversityQuinnipiac UniversityUCONNSouthern Connecticut State UniversityCentral Connecticut State UniversityWesleyan UniversityUniversity Of BridgeportPaier College of ArtWestern Connecticut State UniversityEastern Connecticut State UniversityAlbertus Magnus College University of HartfordTrinity CollegeSt. Joseph’s CollegeSacred heart UniversityFairfield University
COLLEGES and Univers i t ies
New HavenStamfordHartfordNorwalkHartford (downtown)Tanger OutletsClinton Crossings OutletsEvergreen WalkCrystal Mall
West Farms MallMilfordMeriden StamfordDanburyTrumbullManchester shopping mall(s)
SHOPPINGNight l i fe
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CONNECTICUTDEMOGRAPHICS
Source: 2010 Census
CONNECTICUTMost Populated Cit ies
1. Bridgeport 2. New Haven 3. Hartford 4. Stamford 5. Waterbury 6. Norwalk 7. Danbury 8. New Britain
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BRIDGEPORT NEW HAVEN HARTFORD
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Age
6.6% of population 5 years old or younger
24.7% under 18 years old
13.8% were 65+
Population
Estimated population of 3,510,297 (+3.1% since 2000)
Net Migration of 41,718 people into the state
29th most populous state
Females: 51.6%
Males: 48.4%
White87.09%
Black10.46%
AIAN0.73%
Asian2.83%
NHPI0.13%
0
22.5
45.0
67.5
90.0
2000 (Total Population)
White8.31%
Black1.04%
AIAN0.14%
Asian0.07%
NHPI0.04%
2000 (Hispanic Only)
0
2.5
5.0
7.5
10.0
CONNECTICUTDemographics
CONNECTICUTDemographics
AIAN is American Indian or Alaskan Native • NHPI is Native Hawaiian or Pacific Islander16 17
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White86.09%
Black10.88%
AIAN0.76%
Asian3.56%
NHPI0.15%
2005 (Total Population)
0
22.5
45.0
67.5
90.0
White9.4%
Black1.09%
AIAN0.16%
Asian0.07%
NHPI0.05%
2005 (Hispanic Only)
0
2.5
5.0
7.5
10.0
CONNECTICUTDemographics
CONNECTICUTDemographics
White1.89%
Black7.19%
AIAN6.59%
Asian29.77%
NHPI15.41º%
0
7.5
15.0
22.5
30.0
Growth 2000-2005 (Total Population)
White-0.11%
Black7.16%
AIAN3.74%
Asian30.12%
NHPI16.21%
Growth 2000-2005 (Non-Hispanic Only)
-10
0
10
20
30
40
AIAN is American Indian or Alaskan Native • NHPI is Native Hawaiian or Pacific Islander AIAN is American Indian or Alaskan Native • NHPI is Native Hawaiian or Pacific Islander
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Market Demographics
CBSA Population (18+): 1,580,923
HHI $1000,000+: 27.99%
College Educated: 33.39%
White Collar Occupation: 65.69%
Blue Collar Occupation: 18.12%
Race and Ethnicity
• White: 71.42% • AA/B: 10.57% * Hispanic: 12.41% • Asian: 3.3% • Other: 2.29%
Market Demographics
• CBSA Population (18+): 1,580,923
• HHI $100,000+: 27.99%
• College Educated: 33.39%
• White Collar Occupation: 65.69%
• Blue Collar Occupation: 18.12%
• Race & Ethnicity:
o White: 71.42%
o AA/B: 10.57%
o Hispanic: 12.41%
o Asian: 3.3%
o Other: 2.29%
CONNECTICUTDemographics
White20.87%
Black7.40%
AIAN18.36%
Asian14.98%
NHPI13.68%
Growth 2000-2005 (Hispanic Only)
0
7.5
15.0
22.5
30.0
CONNECTICUTDemographics
AIAN is American Indian or Alaskan Native • NHPI is Native Hawaiian or Pacific Islander
20 21AA/B: African American/Black
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MEDIAINFORMATION
The two major radio groups in the Greater Hartford market are Clear Channel Communications in Hartford and CBS Radio in Farmington.
CONNECTICUTRadio
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Clear Channel Communications
WHCN 105.9FM The River Adult Contemporary
WKCI 101.3FM KC 101 Pop Contemporary
WKSS 95. 7 FM Kiss 95.7 Pop Contemporary
WMRQ 104.1FM Power 104 Urban Contemporary
WPOP 1410 AM ESPN Radio Sports
WWYZ 92.5 FM Country 92.5 Country
With 237 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any radio or television outlet in America. Clear Channel radio serves 150 cities through 850 owned radio stations and an additional 100 cities and 4,000 stations through its syndicated products.
CBS RadioFarmington
CBS RADIO is one of the largest major-market radio operators in the United States, with stations covering news, sports, talk, rock, country, Top 40, classic hits, and urban formats, among others. The division operates 130 radio stations, all but one of which are located in the nation’s top 50 markets. The overall mix of each radio station’s programming is designed to fit the station’s specific format and serve its local community.
CBS Radio
WRCH 100.5 FM Lite 100.5 Adult Contemporary-Lite
WTIC 96.5 FM 96.5 TIC-FM Adult Contemporary
WTIC 1080 AM WTIC News Talk 1080 News Talk Information
WZMX 93.7 FM Hot 93.7 Urban Contemporary
CLEAR CHANNEL Communicat ions
CBSRadio
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Local College Radio Stations
WESU 88.1 FM Wesleyan University
WNHU 88.7 FM University of New Haven
WQAQ 98.1 FM Quinnipiac University
WRTC 89.3 FM Trinity College
WHUS 91.7 FM UCONN Storrs
WWUH 91.3 FM University of Hartford
WXCI 91.7 FM Western CT State University
News, Talk, Sports
WTIC 1080AM Hartford
WPOP 1410AM Hartford
WELI 960AM New Haven
Country
WWYZ 92.5FM Hartford
WCTY 97.7FM Norwich
WPKX 97.9FM Springfield
LOCAL COLLEGERadio
TOP LOCALRadio by Format
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Contemporary
WTIC 96.5FM Hartford
WKSS 95.7FM Hartford
WKCI 101.3FM Hamden
Adult Contemporary
WHCN 105.9FM Hartford
WRCH 100.5FM Farmington
WMAS 94.7FM Springfield
Rock and Alternative
WCCC 106.9FM Hartford
WDRC 102.9FM Hartford
WAQY 102.1FM East Longmeadow
Urban
WZMX 93.7FM Farmington
WMRQ 104.1FM Hartford
WYBC 94.3FM New Haven
TOP LOCALRadio by Format
TOP LOCALRadio by Format
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Spanish and Latin
WLAT 910AM Hartford
WRYM 840AM Hartford
WNEZ 1230AM Hartford
WRYM
Public, Government, Community
WPKT 90.5FM Meriden
WNPR 89.1FM Norwich/New London
WPKN 89.5FM Bridgeport
WWPT 90.3FM Westport
WSHU 91.1FM Fairfield
TOP LOCALRadio by Format
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Connecticut’s four major network affiliates are WFSB, (CBS) WTNH, (ABC) WVIT, (NBC) and WTIC (FOX). All of the stations carry a mix of local, and national, news programs, spanning from morning to night. The news teams on all stations are very active in the community, and constantly engage the local user base in volunteer efforts, special events, or daily news, via their news desks, and social media.
Top 3 Rated News Day Part
1. CBS: M-F 6p-7p, 12.1 Rating
2. CBS: M-F 5p-6p, 11.5 Rating
3. ABC: M-F 6p-7p, 8.5 Rating
Top News By Day Part
M-F 4a-5a M-F 5a-6a
1.
2.
3.
4.
1.
2.
3.
4.
Top News By Day Part
M-F 6a-7a M-F 7a-8a
1.
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CONNECTICUTTelev is ion
TOP LOCAL NEWSMay 2011 Nie lson Rat ings
Al l -Households DMA
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Top News By Day Part
M-F 8a-9a
1.
2.
3.
4.
Top News By Day Part
M-F 5p-6p M-F 6p-7p
1.
2.
3.
4.
1.
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Top News By Day Part
Sat-Sun 7a-8a Sat-Sun 8a-9a
1.
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Top News By Day Part
Sat-Sun 5p-6p Sat-Sun 6p-7p
1.
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TOP LOCAL NEWSMay 2011 Nie lson Rat ings
Al l -Households DMA
TOP LOCAL NEWSMay 2011 Nie lson Rat ings
Al l -Households DMA
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Weekday
1. 7-11AM, 6:30-7PM, 9-11PM
2. 7-9AM, 6:30-7PM, 9-11PM, 11:30-12PM
3. 4-4:30AM, 7-9AM, 6:30-7PM
4. No National News
Weekend
1. 7-9AM, 6:30-7PM
2. 8-9AM, 6:30-7PM
3. 6:30-7PM
4. No National News
Sunday
1. 8-9AM, 6:30-7PM
2. 8-9AM, 6:30-7PM
3. 9-10:30AM, 6-6:30PM, 7-8PM
4. 9-10PM
The Greater Hartford area is covered by two cable companies - Comcast and Cox Media. Generally, using both is recommended to reach the area completely.
NATIONAL NEWSMay 2011 Nie lson Rat ings
Al l -Households DMA
CABLE TV
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The Hartford Courant is the country’s oldest newspaper in continuous publication. The Courant is, in fact, older than the nation, and has continued to thrive through the years in Connecticut. It has the highest circulation of all Connecticut newspapers, and is the best way to reach Hartford County. To reach points North and South of Hartford, the Republican, and the New Haven Register, respectively, are the best choices.
We also have targeted magazines for you demographic like Hartford Magazine, Connecticut Magazine, Preview Connecticut, and Connecticut Parent
HARTFORD COURANTDaily: 214,025 (Sunday – 300,000)Special Section: CAL on Thursday
THE REPUBLICANDaily: 78,810 Special Section: Weekend on Thursday
THE CONNECTICUT POSTMonday- Wednesday: 54,000Thursday- Friday: 64,000Sunday: 84,000
NEW HAVEN REGISTERDaily: 75,547 (Sunday –100,486)Special Section: The Calendar on Friday
JOURNAL INQUIRERDaily: 38,000 (Saturdays– 42,000) Special Section: Time Out on Thursday
HARTFORD ADVOCATEWeekly: 43,000
PRINT CONNECTICUT Major Newspapers
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CBS Outdoor advertising makes the connection between product and consumer. Every day, smart marketers like you have the opportunity to bring Outdoor advertising campaigns to your consumers in a powerful, direct and effective way. CBS Outdoor advertising makes this connection possible by delivering an unsurpassed variety of advertising media throughout Connecticut and beyond.
Available Products
Bulletins: 323 Units: Fairfield County, Hartford County, Middlesex County, New Haven County, New London County, Tolland County
Digital Bulletins: 4 Units: (2) Hartford County, (2) New Haven County
Posters: 739 Units: Fairfield County, Litchfield County, Hartford County, Middlesex County, New Haven County, New London County, Windham County
Mall Kiosks: 2 malls: 41 faces
CONNECTICUT Outdoor
CONNECTICUT Outdoor
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Drive patrons to your show - market your event through XL Center Advertising and Marketing.
Make your event a huge success by marketing economically and effectively through our full-service advertising agency. XL Center Advertising and Marketing has the expertise to assist you with all of your marketing needs.
XL CENTERMarket ing Serv ices
WHO ARE OUR Customers ?
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WHO ARE OUR Customers ?
WHO ARE OUR Customers ?
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What WeCan Do
BUDGET PLANNING & AD PLACEMENTBased on your specific budget, we can devise a complete advertising plan to best reach your target market and generate ticket sales, which would include recommendations on media schedules, promotions, grass roots marketing, or social media. We can also coordinate these efforts for you and place the advertising schedules. You will benefit not only from our low contract rates, but also from our local relationships that enable us to leverage the best possible placement and frequency for your money.
PROMOTIONSWorking with the media, we can design and implement promotions that will help publicize your event with increased visibility. XL Center advertising can generate three-way promotions that combine the strength of an outside third party partner with a media outlet to help further publicize your show.
ADDITIONAL SUPPORT WE CAN PROVIDE INCLUDES:• Coordination of promotional discounts that help generate visibility• Local grass roots efforts including flyer distribution to downtown
businesses or during local events• Coordination of trade advertising initiative with media partners, where
advertising space or airtime is provided in exchange for tickets on a dollar-for-dollar basis
WHO ARE OUR Customers ?
WHAT WE Can Do
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E-MAIL MARKETINGThe XL Center is a proud client of Fan Interactive. Fan Interactive Marketing specializes in developing a 360 degree view of its customers with sophisticated segmentation to best reach its customers. With CRM expertise resulting from years of experience in the sports and entertainment industry, Fan Interactive is able to break through the clutter to identify its clients’ customers, and the best way to reach out to them. Services include:
• Mail deployment to entire XL Center database – 200,000+ subscribers • HTML Email creation • Customer segmentation • Expert analysis • Demographic results • Geographic analysis • Snapshot surveys
FANInteract ive
SAMPLERepor ts
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PUBLIC RELATIONSOur up-to-date media database helps ensure that information about your event is getting to the key local and regional people - those that report on area events and what is coming to the XL Center .From before the on-sale, through the date of your show, our media releases provide even greater attention for your event. XL Center Advertising and Marketing can write releases, send them out and follow up with a personal phone call to local and regional media news outlets.
CREATIVE SERVICESXL Center Marketing can assist in the design of camera ready artwork for magazines and newspapers, and can coordinate the production of attention-getting radio scripts and TV commercials that will get you high level exposure and generate ticket sales.
XLCENTER.COMXLCenter.com is a comprehensive web site allowing the venue to be easily accessible, virally. Complete with detailed event listings, schedules, and direct access to event listings on ticketmaster.com, XLCenter.com provides the maximum amount of event information to its visitors possible. According to Google Analytics, XLCenter.com receives an average of, over 60,000 unique visitors per month, over 150,000 page views, and, its visitors spend an average of 2:28 minutes on the web site. Our network is continuously growing, as we receive an average of 74% new visits per month. The XL Center recently launched XL Center mobile, allowing patrons to access the web site on all new smart phones, tablets, and other internet viewing devices.
• Complete inclusion on all web site assets including (but not limited to):• Event-specific pace• Home-page feature• Home-page spotlight• XLCenter.com splash page• Access to news/press release section with any/all relevant news• Inclusion on XL Center Mobile web site with ticketing and event information
SAMPLERepor ts
SERVICES
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The XL Center’s social media has grown considerably over the past few years. Through Facebook and Twitter, the XL Center has been able to compile a viral database and reach patrons from all over New England to inform them of event announcements, contests and ticket giveaways, and general news about the arena. QR Codes have allowed the XL Center to remain on the forefront of innovation in the age of social media by aiding in the growth of our networking sites through having a presence at events.
In-HouseSignage
• Marquee • Jumbotron • Ribbon • Marquee • Back-lit signage
SOCIALMedia
IN-HOUSE Signage
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Our Group Sales department is a great resource for those eager to plan a company outing, a birthday party, a church gathering, school social, and much more. By working through our Group Sales department, individuals who would like to purchase tickets for a group of 15 or more can receive added benefits that they otherwise would not. These benefits include a Personal Account Executive, the ability to hold tickets before the public on-sale to ensure great seats, and, by ordering through the Group Sales department, groups may receive their tickets at a reduced cost.
SATURDAY, AUGUST 14 • 7:30PM • XL CENTER
2010 VISA CHAMPIONSHIPS
METHOD OF PAYMENT
Visa Card
Check made payable to XL Center
Orders must be received by Saturday, July 23, 2010. Discounts not available through Ticketmaster. Group prices only available through XL Center Group Sales.
# OF TICKETS X PRICE = TOTAL
TOTALAMOUNT
$18.00
$2.00
Name:
Address:
City: State: ZIP:
Telephone (D): (N):
E-Mail:
Card #: Exp. Date:
Signature: Date:
2010 VISA CHAMPIONSHIPS
SCOUT NIGHTTICKETS ARE JUST $18!Scouts will receive a USA Gymnastics pin!
PROCESSING FEE:
Send Orders to:Kristen Connolly
One Civic Center PlazaHartford, CT 06103
Phone: 860-541-4722FAX: 860-241-4226
E-MAIL: [email protected] message may be forwarded or copied but may not be
edited or altered in any way without the written consent of the XL Center.
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GROUP SALESDepar tment
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BRINGING THE WORLD TO HARTFORD
XL Center • One Civic Center Plaza • Hartford, CT 06103 XLCENTER.COM • AEGWORLDWIDE.COM