2011 summer namm trade show fact sheet · the national association of music merchants (namm) is the...

2011 SUMMER NAMM TRADE SHOW FACT SHEET

LOCATION OF THE SHOW: Nashville Convention Center Nashville, Tenn. DATES OF THE SHOW: July 21-23, 2011 WHO ATTENDS: Music products manufacturers, industry retailers,

distributors and media from all over the world. NAMM is also inviting music enthusiasts to attend the last day of the Summer NAMM Show, called “Wanna Play Music Day,” for a sneak–peak at more than 450 exhibits featuring the hottest music products to hit the market, and to attend valuable workshops and educational sessions led by local and national music industry insiders and celebrities.

PURPOSE OF THE SHOW: Music product manufacturers will showcase the latest

music products to retail buyers from all over the world. Registered attendees will also be offered professional development seminars, workshops, product demos and the opportunity to network with industry peers within the $17 billion global musical instruments and products industry.

EXPECTED ATTENDANCE: 10,000 to 12,000 NUMBER OF EXHIBITING COMPANIES: 450+, featuring more than 84 new, first-time exhibiting companies TYPES OF EXHIBITORS:

• Guitar and bass manufacturers • Amplifier and speaker companies • Professional audio and studio equipment

manufacturers • Pro staging and lighting equipment manufacturers • Piano manufacturers • Synthesizer and keyboard manufacturers • Band and orchestra instrument manufacturers • Sheet music companies • Musical accessory manufacturers/distributors • All the latest in computer software and DJ gear • iPhone application developers

NUMBER OF COUNTRIES REPRESENTED: 30+ ESTIMATED IMPACT ON LOCAL ECONOMY: The 2011 Summer NAMM show is expected to generate an estimated $13 million for the local economy.

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NAMM BACKGROUNDER The National Association of Music Merchants (NAMM) is a 501(c)(6) not-for-profit, Member-driven organization with a mission to unify and strengthen the music products industry and increase the number of active music makers throughout the world. Founded in 1901, the 9,000+ Member international association represents every aspect of musical instrument manufacturing and retailing. NAMM’s success over the past century is due in great part to the strong and productive relationships it holds with its Members. The organization also understands the vital role of the consumer and sees music makers as an extension of the NAMM family, forming the foundation of the industry. Two of NAMM’s most important annual events are the trade shows—the NAMM Show is held during January in Southern California, and Summer NAMM is held during July. These conventions, open only to NAMM Members and the music products industry, attract tens of thousands of attendees who want to see new innovations and developments in music making. Members also meet to discuss issues of importance to the organization, the industry and the public. For many years, NAMM has funded scientific research to explore the relationship between music making and wellness, and music making and the brain. These studies now prove conclusively that music making provides a variety of positive benefits, ranging from increased intelligence to healthier lifestyles. At this time, public awareness about the myriad benefits of music making is at an all-time-high and the organization’s outreach extends to the general public from toddlers to senior citizens. NAMM’s programs and partnerships include a variety of organizations and corporations, including Disney, Drum Corps International (DCI), the Boys and Girls Clubs of America, American Idol the Magazine, VH1 (Save The Music), Sesame Workshop (Music Works), Piano Guy (PBS Television) and the GRAMMY Foundation. Among its many outreach programs are Wanna Play?, a national public education campaign to raise awareness about the many benefits of music making and inspire people of all ages and talent levels to become active music makers; Sesame Street Music Works, a joint initiative between NAMM and Sesame Workshop that focuses on young children and music making; the organization’s “SupportMusic Advocacy Kit,” an extraordinary tool that brings exciting music/brain research home to NAMM Members and their customers; FORTUNE Battle of the Corporate Bands, celebrating the garage bands of adult music makers; the Weekend Warriors program, designed to bring baby boomers back into active music making; and the New Horizons Band project, designed to engage the “over-50” segment of the population in music making activities. Since 2003, NAMM has participated in the Tournament of Roses Parade, reaching millions of viewers around the world with its message about the proven benefits of making music. In addition, NAMM has partnered with The National Association for Music Education (MENC), The National Academy of Recording Arts & Sciences (NARAS) to form the National Coalition for Music Education. The goal of this partnership is to ensure that every child receives a high-quality education in music and the arts. The National Coalition for Music Education was instrumental in drafting Congressional Resolution HR 266 in support of music education in schools.

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History NAMM was founded more than a century ago as The National Association of Piano Dealers of America, when 52 piano retailers met to discuss industry issues. Early concerns included piano and piano roll merchants adjusting to the impact of newly introduced talking machines. As time passed, music instrument stores became the outlets for phonographs, 78-rpm records and radios, as well. By 1919, with most piano merchants handling all music lines, the organization was renamed the National Association of Music Merchants (NAMM). The growth and outreach of NAMM continued until the Great Depression when the entire country was heavily impacted by the failing economy. World War II also affected the industry as raw materials were diverted to the war effort and some music manufacturing plants retooled to build weapons. Following the war, NAMM regained momentum, and the industry rebuilt and expanded. Retailers entered the 1950s with inventory that extended from musical instruments to television sets, stereophonic record players and both 45-rpm and 33-rpm records. By the late 1960s, with changes in marketing and the emergence of retailers and manufacturers who focused exclusively on electronics and records, the Consumer Electronic Show (CES) was spun off and NAMM returned to its roots, concentrating on the growing industry of musical instruments and other related products. In recent years, NAMM has enjoyed unprecedented growth. With the globalization of the industry, overseas membership has expanded and NAMM’s worldwide influence has increased dramatically. Appropriately called NAMM, the trade association of the music products industry , it is now the dominant organization of its kind with outreach programs that impact the industry worldwide. From its headquarters in Carlsbad, Calif., NAMM continues to grow the music products business. The inviting, multi-level building serves as a meeting and educational center for organizations from around the world. In addition, the headquarters is the home of the Museum of Making Music, an interactive exhibit that takes guests on a visual and audio adventure through the music products industry during the past 100 years. Chairman Tom Schmitt, President/CEO Joe Lamond, the Executive Committee and the Board of Directors, which comprises 24 members from the industry, are working to extend the impact and diversity of NAMM’s programs while representing the interests of its Members involved in this complex and dynamic sector of the music industry.

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NAMM FACT SHEET

The National Association of Music Merchants (NAMM) is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266). ASSOCIATION MISSION: To unify, lead and strengthen the global music

products industry and to increase active participation in music making

HEADQUARTERS: Carlsbad, Calif. NUMBER OF EMPLOYEES: 63 OFFICERS: Chairman Tom Schmitt Vice Chairman Kevin Cranley Treasurer Larry Morton Secretary Mark Goff President/CEO Joe Lamond INDUSTRY ACTIVITIES:

THE NAMM FOUNDATION: ! The NAMM Foundation is a 501(c)(3) non-profit organization dedicated to advancing

active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry. www.nammfoundation.org.

TRADE SHOWS: ! Two of NAMM’s most important annual events are the trade shows held in January

and July. These two conventions, open only to NAMM Members and the music products industry, attract tens of thousands of attendees who want to see new innovations and developments in music making. NAMM shows are unique because in addition to unifying the industry by bringing buyers and sellers together from around the world, the excess revenues from these popular events are funneled back into growing the music products industry.

MARKET DEVELOPMENT: ! Over the past decade, NAMM has reinvested millions from its trade shows into innovative,

market-building programs and partnerships such as Sesame Street Music Works, Weekend Warriors, New Horizons Band, Music Making and Wellness and Recreational Music Making. NAMM’s outreach also includes advocacy efforts with such organizations and corporations as Disney, FORTUNE Battle of the Bands, Drum Corps International (DCI), the Boys and Girls Clubs of America, American Idol the Magazine, VH1 (Save The Music),

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Piano Guy (PBS Television) and the GRAMMY Foundation. In addition, NAMM has funded groundbreaking music/brain research that has helped to shape world opinion about the intrinsic value of music. The result: more active music makers and continued growth for NAMM Members. Since 2003, NAMM has participated in the Tournament of Roses Parade, reaching millions of viewers around the world with its message about the proven benefits of making music.

THE WANNA PLAY? CAMPAIGN ! Wanna Play? is a public education campaign designed by NAMM to raise awareness of

the many benefits of music making and inspire people of all ages and talent levels to become active music makers. NAMM’s Member companies and affiliates believe in music and wanted to develop a program focused on improving peoples’ lives by connecting them with the proven benefits of making music. At age 5 or age 85, everyone can benefit socially, mentally and physically from playing an instrument. For information about the campaign, go to www.wannaplaymusic.com.

MEMBER SERVICES: ! With the group-buying power of more than 9,000 Members, NAMM is able to negotiate

tremendous discounts on business services its Members use every day, including shipping, health insurance, merchant bank card processing and check services, business and workers' compensation insurance, long distance telecommunications, school lease/purchase plans and more.

PROFESSIONAL DEVELOPMENT: ! NAMM is committed to giving its Members the information they need to succeed.

NAMM University offers free breakfast sessions at the trade shows, as well as a variety of quick, focused classes filled with business-boosting ideas. Subjects include music product sales and marketing, customer service, merchandising and technology.

THE MUSEUM OF MAKING MUSIC: ! The mission of the Museum of Making Music is to celebrate the rich history and

encourage the future of music making. The one-of-a-kind museum invites all NAMM Members to tour the Museum FREE of charge. Located in the NAMM Industry Headquarters in beautiful Carlsbad, Calif., the museum is a great way to experience first-hand the impact of the music products industry over the last 100 years. For more information about the museum or its activities, call 877-551-9976 or visit www.museumofmakingmusic.org.

For more information about NAMM and its activities, please contact: Kymberly Drake Public Relations Manager, NAMM 5790 Armada Drive Carlsbad, CA 92008 phone: 760-438-8001 ext. 102 fax: 760-438-8257 e-mail: [email protected]

BIOGRAPHY

JOE LAMOND

PRESIDENT AND CEO, NAMM

Since 2001, Joe Lamond has been president and CEO of the National Association of Music Merchants (NAMM), the global not-for-profit 501(c)(6) trade association representing 9,000 manufacturers and retailers of musical instruments and sound products. NAMM’s mission is to strengthen the music products industry and promote the pleasures and benefits of making music. Lamond has led the team of dedicated NAMM employees towards accomplishing its mission by producing trade shows including its annual ‘NAMM Show,' the world’s largest trade-only event for the music products industry; and then reinvesting the proceeds into grants, scholarships, industry promotions, public and government relations programs designed to increase active music making and strengthen music education in our schools. These efforts have increased consumer demand for NAMM Member products and services, positively impacted industry sales and ultimately grown the size and popularity of the NAMM Show. Lamond has dedicated himself to the cause of music education as a fundamental right for all children and led NAMM’s efforts to increase funding and support for music education including the creation of the Support Music Coalition, funding of music brain research and lobbying for education reform. He has also been a staunch supporter of the role of the community music store, the backbone of NAMM’s membership. With the rapid transformation of retail through advances in technology, the Internet and social networking, Lamond has directed NAMM University’s efforts to strengthen the role of the local community music store as a vital resource for consumers when buying and learning to play a musical instrument. Under Lamond’s leadership, NAMM created NAMM International, LLC to better serve its growing global membership; partnering on the Music China trade show in Shanghai and launching the NAMM Musikmesse Russia trade show in Moscow. Lamond directed the formation of an International Coalition, which now includes representatives from 20 of the world's largest markets to share industry best practices and support global music education for all children. He also led NAMM to create the NAMM Foundation, a 501(c)(3) non-profit organization to serve as the philanthropic arm of the association and to raise funds to support NAMM’s mission. Over the past 10 years, NAMM and the NAMM Foundation have reinvested nearly $80 million dollars in support of its mission and to promote music making for people of all ages. Lamond has traveled extensively throughout the United States and to more than 40 countries promoting NAMM’s mission and the importance of music education. Speaking at conferences, in front of government leaders and education policy experts, Lamond has made a strong case for the proven benefits of music making throughout the lifespan and for increasing attention on the power of music and the arts as tools of creativity and innovation, health and wellness and cultural diplomacy to resolve conflict and bring people and countries closer together. Initially a Forestry major, Lamond is a graduate of the State University of New York, Morrisville with an AAS degree in Business Administration. He was awarded an Honorary Doctorate from State University of New York, Potsdam in 2009. Lamond was inducted into the National Boys and Girls Club Alumni Hall of Fame in 2007 and was the charter member of the Conn-Selmer Institute Hall of Fame. Under his leadership, NAMM was awarded the Americans for the Arts Corporate Citizen award, was honored by VH-1 Save the Music Foundation on their 10th anniversary and shared numerous television awards with Sesame Workshop for initiating a partnership that ultimately led to the creation of the Sesame Street Music Works program designed to promote the fun and benefits of playing music to preschoolers and their parents. Prior to joining NAMM as director of market development in 1998, Lamond worked for NAMM member retailers in Sacramento for 16 years including 10 years with the award-winning Skip’s Music. Lamond is a member of the San Diego chapter of YPO, Young Presidents Organization and ASAE, the Center for Association Leadership. Lamond is married and has two teenage children. He is an active outdoorsman and drummer.

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FOR IMMEDIATE RELEASE MEDIA CONTACT: Kymberly Drake Scott Robertson, APR Public Relations Manager Director of MarCom NAMM NAMM 760-438-8007, ext. 162 760-438-8007, ext. 102 Fax: 760-438-8257 Fax: 760-438-8257 [email protected] [email protected]

2011 Summer NAMM Opens In Nashville

Annual Music Products Tradeshow Features Public Day on Saturday With Hands-On

Music-Making Sessions for Music Enthusiasts, An Array of New and Innovative Music Products on Display, Learning and Networking Opportunities for Industry Members

NASHVILLE, Tenn., July 21, 2011—The National Association of Music Merchants (NAMM) opened its 2011 Summer NAMM music products trade show today at the Nashville Convention Center, welcoming more than 400 global music products manufacturers who will exhibit their newest products and latest innovations to retail buyers from all over the world today through Saturday. More than 11,000 music products industry professionals from 30+ countries are expected to attend 2011 Summer NAMM to view the latest musical instruments and products from exhibiting companies. The show is expected to generate an estimated $13 million in tourism revenue to the local economy. The typically trade-only event is also opening its doors to the public for “Wanna Play Music Day” this Saturday July 23 for the second year in a row, providing musicians and music buffs a rare opportunity to sneak a peak at the new instruments, music-making technologies, and pro audio and lighting equipment yet to hit retail stores. The day is also filled with valuable music-making workshops and education sessions for musicians, and a presentation and book signing by former N.Y. Yankee baseball legend and Latin-GRAMMY-nominated guitarist Bernie Williams. Tickets to attend Saturday’s “Wanna Play Music Day” are available for $20 at: http://www.namm.org/summer/2011/wannaplay. Highlights of “Wanna Play Music Day” will include:

• An opportunity for musicians to bring in a CD of their best original song to have the Editor-In-Chief of Guitar Player magazine listen to it and consider the song for inclusion on a “Wanna Play Music Day” compilation CD produced by Guitar Player Records

• Guitar Player magazine’s “Guitar Superstar” event featuring five Guitar Superstar finalists from this year’s online competition who will battle it out in front of a panel of celebrity judges (tickets available onsite to attend this special event)

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• Valuable workshops and educational sessions for musicians and promising musicians in the categories of Technology, Musicians and Pro Audio. Session topics include “Learning the Basics of Garage Band,” “Get More Gigs!” and “Building the Professional Demo Studio”

• A master clinic with Dick Boak of Martin Guitars, who will present “The Evolution of the American Guitar”

• Exciting musical events including the eleventh annual World's Fastest Drummer competition and hands-on drum and ukulele circles

• A NAMM Foundation Lounge featuring live acoustic performances

To view a complete schedule of Saturday’s sessions, visit: http://www.namm.org/news/press-releases/2011-summer-namm-public-day-session-schedule-annou. Summer NAMM is dedicated to the local community music dealer and emphasizes educational sessions, which are tailored specifically to help them be more successful. The show also offers the opportunity for retailers to meet with their vendors in a more relaxed environment compared to the high-energy, global gathering of more than 90,000 at the NAMM Show, which is held in January at the Anaheim Convention Center. NAMM will fill all three days of Summer NAMM with free, information-packed, how-to sessions held right on the show floor (booth #837) every 30 minutes. Taught by industry professionals who have first-hand knowledge about the challenges music products retailers face, the sessions will include how-to information on building buzz for businesses, creative ways to drive new customers into music stores, and how getting involved in community events can help businesses. For more information about the daily sessions, visit http://www.namm.org/summer/2011/namm-u-grid. In addition, “House of Worship Sessions” will be presented on Thursday and Friday in room 102 in the convention center, catering to the musical needs of churches and houses of worship. For more information, visit: http://www.namm.org/summer/2011/how-sessions. This year, the show will feature NAMM’s inaugural “Top 100 Best Dealer Awards” event, honoring the nation’s most progressive and innovative music product retailers. Through this program, NAMM encourages retailers to share best practices to help build businesses and grow the market of music makers. To view details about the event and a list of Top 100 Best Dealers, visit http://www.namm.org/summer/2011/articles/congratulations-top-100. Each day, the show kicks off at 8 a.m. with an educational breakfast session at the Renaissance Nashville Hotel to offer attendees insightful information about the industry. The show kicked off this morning with “The NAMM Retail Summit,” featuring NAMM President and CEO Joe Lamond interviewing Robin Lewis, co-author of the current best-selling book “The New Rules of Retail: Competing In the World’s Toughest Marketplace,” about the future of retailing. Following the interview, Lewis will offer real-world advice to a select group of NAMM Member retailers dealing with the rapid changes in music products retailing. Friday’s breakfast session will highlight “The Top 10 Web Marketing Trends and How to Use Them,” and on Saturday morning attendees are invited to see the “Best In Show: This Year’s Hottest Products,” at the breakfast session hosted by Music Inc. publisher Frank Alkyer and a panel of

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retail buyers, media and gear enthusiasts. All of the best merchandise, ideas and trends at this year’s show will be revealed to attendees. “NAMM is looking forward to welcoming more than 1,000 Member companies from the global music products industry to Nashville,” said Joe Lamond, president and CEO, NAMM. “Business in general, and retailing in particular is changing at a pace unheard of only a few short years ago and we believe that by coming together for three days of networking, education and camaraderie NAMM Members will emerge stronger and better prepared to succeed in the future.” Independent retailers who continue to attend the annual summer event say they are using their connections and learning opportunities from the show to better their businesses. "Summer NAMM 2011 will be our third NAMM show,” said Scott Cook, owner of Sarasota Guitar Company in Florida. “We are looking forward to reconnecting with vendors, sourcing new lines and, of course, taking advantage of the learning and networking opportunities that NAMM shows are famous for. Only two years in business, Sarasota Guitar Company has become the top-selling guitar store in southwest Florida with annual sales exceeding the $1 million mark. The vast resources we have enjoyed as a NAMM member have certainly contributed to our success." This year’s Summer NAMM event will feature more than 80 new exhibitors. "We're looking forward to exhibiting with some of the most talented music product makers around the world at Summer NAMM, and showing folks what great styles and sounds we can produce using re-purposed woods,” said “Boot” Arreola of first-time Summer NAMM exhibiting company B.A. Ferguson Guitars in South Carolina. “It's going to be a blast!" Long-time Summer NAMM exhibitors are also gearing up to display their company’s newest products. "We're pleased to go to Summer NAMM to engage our dealers and to launch the Jupiter 80 and the Micro BR BR-80,” said Paul Youngblood, vice president of BOSS and guitar products for Roland. “For Roland and BOSS, our specific focus at this show is guitar products. We are also looking forward to participating in Wanna Play Music Day." In addition to the many industry activities at the show, there will also be scheduled artist appearances held at exhibitors’ booths. To view a listing of daily appearances, visit http://www.namm.org/summer/2011/events/wednesday. 2011 Summer NAMM runs through Saturday, July 23, at the Nashville Convention Center. For more information on all of the events taking place at Summer NAMM, visit http://www.namm.org/summer/2011. About NAMM NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

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NAMM To Host Import/Export Task Force Meeting for Lacey Act Compliance at 2011 Summer NAMM Show

CARLSBAD, Calif., May 24, 2011—The National Association of Music Merchants (NAMM) today announced that it is forming an Import/Export Task Force regarding compliance requirements for the Lacey Act and other materials regulations, and will hold its first meeting at 2011 Summer NAMM in Nashville, Tenn. Thursday, July 21 followed by a post-meeting reception. NAMM Members affected by Lacey Act regulations and declaration requirements—along with other regulations that impact the shipment of plant or animal products—are encouraged to join the Import/Export Task Force. The formation of the task force supports NAMM’s continued dedication to assist NAMM Members in their efforts to comply with regulatory requirements, and will provide the opportunity for the association and its Members to gather best practices, gather case studies to contribute to advocacy efforts, and encourage peer-to-peer interaction and education on the subject. Enforcement and implementation of the Lacey Act, especially the requirement that imported wood and certain plant materials be accompanied by a declaration, has been a work in progress by the Animal and Plant Health Inspection Service (APHIS). The first cases of enforcement of the Act have surfaced and more are expected. “The task force will support education and information on regulatory compliance starting with the Lacey Act,” said Mary Luehrsen, NAMM’s director of public affairs and government relations. “We hope this group can also share and compile examples of problems with compliance to contribute to ongoing advocacy efforts.”

To join the Task Force and receive updates on online meetings, regulatory updates and NAMM Show education events, please email [email protected].

To listen a previous webinar hosted by NAMM on the subject on May 18, 2011, visit https://namm.webex.com/namm/ldr.php?AT=pb&SP=MC&rID=18595962&rKey=98a57278ee760653.

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To download the Power Point Presentation “Developments in Compliance and Enforcement Under the Lacey Act,” visit http://www.namm.org/files/LaceyAct-NAMM-2011_0.PPT

To view information about NAMM’s past and current work in this area, visit: http://www.namm.org/public-affairs/articles/namm-lacey-update-–-declaration-form-comment-advoc. About NAMM The National Association of Music Merchants, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

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FOR IMMEDIATE RELEASE MEDIA CONTACT: Kymberly Drake Scott Robertson, APR Public Relations Manager Director of MarCom NAMM NAMM 760-438-8007, ext. 162 760-438-8007, ext. 102 Fax: 760-438-8257 Fax: 760-438-8257 [email protected] [email protected] NAMM Foundation Invites Music Educators, University Faculty and Students, and Partner

Organizations As Guests at 2011 Summer NAMM In Nashville

CARLSBAD, Calif., May 13, 2011—The NAMM Foundation announced today that it is inviting music educators, university faculty and students, and the foundation’s partner organizations to attend the 2011 Summer NAMM Show in Nashville, Tenn., the music product industry’s mid-year gathering from July 21-23.

The 2011 Summer NAMM Show will feature the best music products and gear from some of the most recognized and innovative companies, providing a unique opportunity for music educators to explore the instruments and musical products that could make a big difference in the lives and education for children.

Highlights of the NAMM Foundation’s 2011 Summer NAMM events include:

• NAMM Foundation Pavilion Reception on Thursday, July 21, featuring an orientation to the trade show and highlighting the many products being exhibited at the show that can be used as valuable teaching tools

• Full access to the tradeshow floor all three days of the trade show

• Morning welcome receptions in the NAMM Foundation Lounge

• Daily performances in the NAMM Foundation Lounge

• Daily drum and ukulele circles in the NAMM Foundation Lounge

“The NAMM Foundation extends a warm welcome to music educators and supporters to explore the newest music products and teaching tools that can be used to enhance the experience of people of all ages who are learning to play instruments,” said Mary Luehrsen, executive director of the NAMM Foundation. “The Foundation’s continuous support of music education includes providing this sneak peak for music teachers and students so they have insight into the latest trends in music making.”

The 2011 Summer NAMM show promises to be the premier music product trade event of the summer with hundreds of exhibiting companies from across the globe and thousands of music product retailers attending to see the latest in musical gear and instruments. The show draws an estimated $13 million in tourism to the local economy. In addition to the program for music educators, highlights of this year’s overall event include master artist clinics, workshops and valuable panels and education sessions, many live performances, after-hour musical events in the Nashville area, and the opportunity to network with industry professionals.

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To attend the NAMM Foundation event at 2011 Summer NAMM, interested parties must register before June, 22, 2011 at http://events.r20.constantcontact.com/register/event?llr=5w7ndndab&oeidk=a07e3qrwbqq42449052 To secure your hotel room during your stay in Nashville, visit http://www.namm.org/summer/2011/hotels

About the NAMM Foundation The NAMM Foundation is a non-profit organization with the mission of advancing active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about The NAMM Foundation, please visit www.nammfoundation.org.

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NAMM Invites Music Enthusiasts and Musicians to ‘Wanna Play Music Day’ at 2011 Summer NAMM, the Summer’s Premier Musical Instrument and Product

Trade Event

Event Showcases the Best Musical Instruments and Products to Hit Music Stores from Major Global Manufacturers, Provides Hands-On Music-Making Seminars, Forums and

Competitions CARLSBAD, Calif., June 13, 2011—The National Association of Music Merchants (NAMM) announced today that tickets are now available for Nashville’s hottest musical instrument and product extravaganza called “Wanna Play Music Day” being held at the Nashville Convention Center on Saturday, July 23 during 2011 Summer NAMM. Tickets for “Wanna Play Day” cost $15 in advance through July 8 at www.namm.org/summer/2011/wannaplay or $20 at the door. The trade-only Summer NAMM show is opening its doors to the Nashville community for a one day sneak-peak (no purchases) at more than 350 exhibits featuring the industry’s hottest music products yet to hit the market—from guitars and keyboards to DJ gear and pro audio and lighting products. The event will also offer a jam-packed schedule of hands-on educational music-making sessions, clinics and special events led by local and national music industry insiders and celebrities. Local musicians are also encouraged to bring in a CD of their best original song to have the Editor-In-Chief of Guitar Player magazine listen to it and consider the song for inclusion on a “Wanna Play Music Day” compilation CD produced by Guitar Player Records. In addition, attendees can purchase tickets to see Guitar Player magazine’s “Guitar Superstar” event featuring five Guitar Superstar finalists from this year’s online guitar-playing competition who will battle it out in front of a panel of celebrity judges to win the Guitar Superstar 2011 crown. The event will be hosted by Larry Carlton, and the judges will include Reeves Gabrels, Carl Verheyen and Muriel Anderson. Musicians and promising musicians are encouraged to attend valuable workshops and educational sessions in the categories of Technology, Musicians and Pro Audio, including: Technology

• Learning the Basics of Garage Band - Learn how to create professional recordings

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using this software application.

• Logic Pro 101: Hands-On Test Drive – Learn how to use this application to record, edit and mix music.

• Home Studio Technology for Songwriters – Hear from professional songwriters about how they use computers and the latest technology in their home studios.

Musicians

• Get More Gigs! – Learn from some of Nashville’s busiest musicians about how you can get more gigs and what it takes to turn your talent into a career.

• The Mysteries of Writing Great Songs – Hear from a panel of top Nashville songwriters about the elements of successful and memorable songs. Moderated by Bay Area singer/songwriter Katie Garibaldi.

• Vintage Keys, Modern Software – Join Keyboard Editor Stephen Fortner as he

explains how famous vintage keyboard instruments, including the B3, the Rhodes, Wruly, and Clav, work. Then hear how the latest, greatest software clones emulate these instruments.

Pro Audio

• Building the Professional Demo Studio – Learn techniques from top studio designers and studio owners for setting up the best room to create a professional demo studio.

• Vocal Miking – Hear from top Nashville engineers and producers Ben Folds, Chuck Ainlay and Nathan Chapman as they run down the vocal recording process from mic and preamp selection to working with all types of talent.

The day will also feature informational master clinics, including:

• A presentation by former New York Yankee baseball legend and Latin-GRAMMY nominated guitarist Bernie Williams, who will speak, play guitar and sign copies of his new book.

• A clinic with Dick Boak of Martin Guitars, who will present “The Evolution of the American Guitar.”

Exciting musical events will also take place during “Wanna Play Day,” including the eleventh annual World’s Fastest Drummer competition. This highly-charged interactive event will be taking place each day of the trade show, and is only accessible to the public on July 23 with a “Wanna Play Day” ticket. Attendees that day will get a chance

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to compete and possibly move to the finals that evening when the top-ten Fastest Hands and top-ten Fastest Feet go head-to-head. The World’s Fastest Drummer competition has been featured at The Vans Warped Tour, OzzFest and on most major networks including ESPN, FOX Sports, MTV, Vh1, ABC, BBC, PBS and CNN. The event is the official ruling and certification organization for Guinness World Records. In addition that day, attendees can participate in hands-on music making by joining the drum and ukulele circles. Summer NAMM’s “Wanna Play Music Day” is also presented by Guitar Player, Bass Player, Keyboard, Electronic Musician and Modern Drummer magazines. For more information about “Wanna Play Music Day” and to purchase tickets, visit www.namm.org/summer/2011/wannaplay. Updates and events are being added to the site up until the date of the event. About NAMM The National Association of Music Merchants, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of more than 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

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FOR IMMEDIATE RELEASE MEDIA CONTACT: Kymberly Drake Public Relations Manager NAMM 760-438-8007, ext. 162 Fax: 760-438-8257 [email protected]

NAMM Young Professionals Group Announces Its First Annual

Summer Rodeo Networking Event to Be Held During 2011 Summer NAMM

CARLSBAD, Calif., June 22, 2011—The National Association of Music Merchants (NAMM) today announced that the NAMM Young Professionals (NAMM YP) group, a networking group of music industry professionals age 40 and younger, will be hosting its first-annual Summer Rodeo Event on the first evening of the 2011 Summer NAMM Show. The mix-and-mingle event is being held on July 21, 2011, at the Wildhorse Saloon in Nashville, a few blocks from the Nashville Convention Center at 120 2nd Ave., and starts at 6:30 p.m. The highlight of the night will be the opportunity for attendees to strut their bull-riding talents on a mean, mechanical bull named Buster. Great prizes will be awarded to the person who can last the longest, show off the most stylish ride, and to the one who needs the most assistance from the rodeo clown (shortest ride). The registration fee is $30 and includes entrance in the bull-riding competition, great Nashville BBQ food and access to a private, open bar. Most importantly, attendees will have the opportunity to network with their fellow music industry peers. To register for the event, visit http://summerrodeo.ezregister.com/. About NAMM Young Professionals NAMM YP is devoted to preparing young professionals under the age of 40 for increasingly responsible leadership roles within the musical instruments and products industry through business, social networking and leadership development programs such as industry mentoring. Members are part of a network of professionals who work together to ensure the continued growth of the music products industry by developing strong ties within the larger NAMM community, and by providing career guidance to students in colleges and universities. The group meets annually during the NAMM Show in Anaheim, Calif., and annually at the Summer NAMM Show in Nashville, Calif. About NAMM NAMM is the not-for-profit association that unifies, leads and strengthens the $17 billion international musical instruments and products industry. NAMM’s activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM or the proven benefits of making music, interested parties can visit www.namm.org or call 800-767-NAMM (6266).

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NAMM Foundation Now Accepting Applications for 2012 President’s Innovation Award for Exemplary College Students

Recipients Receive Opportunity to Attend the 2012 NAMM Show

CARLSBAD, Calif. , June 15, 2011—The NAMM Foundation announced today that it is accepting applications at www.nammfoundation.org for its 2012 President’s Innovation Award to support under graduate and graduate students pursuing careers in the music products industry.

The cash award supports qualified college students to attend NAMM’s annual global music products trade show “The NAMM Show,” in Anaheim, Calif., Jan. 19-22, 2012 where they will be invited to participate in a special collegiate program offering advice, mentoring and networking with industry laureates and professionals.

Awardees will also be encouraged to visit the more than 1,400 exhibits during the four-day event, representing the product offerings available from the industry’s top-tier global music product manufacturers.

“It is this type of up-close and hands-on experience that helps industry hopefuls envision their future in the music products industry,” said Joe Lamond, president and CEO, NAMM. “This initiative was created to support one-on-one mentoring, an opportunity for networking at the largest music products trade show in the world, and a chance for students to learn from the industry’s most successful and seasoned professionals.”

To apply for a 2012 President’s Innovation Award, interested parties should visit www.nammfoundation.org or e-mail [email protected]. Submission Deadline: Sept. 30, 2011. Awards will be announced on November 1, 2011.

About the NAMM Foundation The NAMM Foundation is a non-profit organization with the mission of advancing active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs from the international music products industry. For more information about The NAMM Foundation, please visit www.nammfoundation.org.

2011 summer namm trade show fact sheet · the national association of music merchants (namm) is the...

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