2011 sept.ducker webinar
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TRANSCRIPT
The Changing Make Up of Automobiles
Survey Results: Aluminum Usage by
North American Automakers
An Aluminum Association Webinar
September 23, 20111www.aluminumintransportation.org
Defining Who We Are
2
The Aluminum Association’s Aluminum Transportation Group (ATG)
www.aluminumintransportation.org
Introductions
3
Doug Richman
ATG Executive and
Technical Committees
Vice President
Engineering & Technology
Kaiser Aluminum
Randall Scheps
ATG Chairman
Marketing Director
Alcoa, Inc.
www.aluminumintransportation.org
Why We are Here Today
• Promote a holistic, multi-material approach combining
strong lightweight materials like aluminum with smart
design and advanced powertrains
• Agenda
– Benefits of Lightweighting with Aluminum
– Results of 2011 Ducker Survey of Automakers on Aluminum
Content in Passenger Vehicles
– Q & A
4www.aluminumintransportation.org
Vehicle Make-Up Is Changing
5www.aluminumintransportation.org
• Two main factors
leading automakers
to rethink vehicle
design– Consumer demand and
desire for increased fuel
efficiency coupled with a
need to continuously
improve safety, function
and comfort
– New, stringent fuel
economy standards
Aluminum Builds a Better Vehicle
6www.aluminumintransportation.org
Reduced Emissions
Mass Reduction
Enhanced Performance
Improved Safety
Better Fuel Economy
Infinitely Recyclable
Automakers Confirm Plans to
Downweight
• Audi: To migrate aspects of the ASF® technology currently in the A8
to higher volume vehicles like the A6
• BMW: To use more aluminum to cut weight
• Ford: To trim 250-750 lbs. out of each model year
• GM: To trim 500 lbs by 2016 and 1,000 lbs. by 2020
• Jaguar Land Rover: To construct all future vehicles with aluminum
bodies
• Nissan: To reduce 15% of vehicle weight
7
Aluminum-Intensive Vehicles Today:
Maintained Size, Decreased Weight
8
2011 Audi TT
Roadster ASF 58%
aluminum and Coupe
ASF 69% aluminumSource: Audi
2011 Audi A8
ASF all aluminum
except the B-pillarsSource: Audi
2011 Jaguar XJ
All aluminum
body structure
saves 150kg
compared to its
competitorsSource: Jaguar
• Better fuel economy
• No downsizing
• Improved handling
• Lower lifetime CO2
• Improved safety
• Enables cost savings
www.aluminumintransportation.org
Aluminum in 2012 North
American Light Vehicles
Survey of North American
Automakers by Ducker Worldwide
9www.aluminumintransportation.org
Survey Objectives
• Primary Objective
– Accurate estimate of 2012 North American
light vehicle aluminum content
• Secondary Objective
– Estimate “most likely” material mix through
2025
10www.aluminumintransportation.org
Methodology
• Detailed analysis of aluminum content
– Segment
– Original Equipment Manufacturers (OEMs)
– More than 90 components
• Iron, steel, aluminum and magnesium
• All product forms – cast, rolled and
extruded
• Interviews conducted with automotive
engineers
– Major OEMs
– Tier One suppliers
– Material producers
11www.aluminumintransportation.org
Core Findings
12www.aluminumintransportation.org
40 Years of Uninterrupted Growth
13www.aluminumintransportation.org
0
100
200
300
400
500
600
19
75
19
80
19
85
19
90
19
95
20
00
20
05
20
10
20
15
20
20
20
25
Po
un
ds p
er
Veh
icle
Aluminum Content – Pounds Per Vehicle
Source: Ducker Worldwide 2011
2012
343 lbs per vehicle
Average increase of 7 lbs per year
for 35 years
Aluminum Share Expected to Double
14Source: Ducker Worldwide 2011
www.aluminumintransportation.org
Perc
ent of
Mate
rial M
ix
50% 51% 54%
42% 38% 30%
8% 11% 16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2008 2015 2025
Aluminum
Flat Rolled Steel
All OtherMaterials
Component Analysis
15www.aluminumintransportation.org
Aluminum Content in 2012
16
125
14
23
24
49
60
69
70
88
89
112
115
126
130
371
516
588
636
785
790
0 100 200 300 400 500 600 700 800 900
All Other Compnents
Drive Shafts & Yokes
IP Structure
Cradles & Crossmembers
Engine Mounts
Other Steering
Differential Carriers
Bumpers
Transfer Cases
Control Arms & Links
Intake Manifolds
Steering Knuckles
Closures
Brake Parts
Other Engine
Heat Transfer
Cylinder Heads
Cylinder Blocks
Transmissions
Wheels
Millions of Pounds
Nearly 80% of engine blocks
in 2012 are aluminum
Source: Ducker Worldwide 2011www.aluminumintransportation.org
Record aluminum
content in 2012:
•Engine Blocks
•Closures
•Bumpers
•Steering Knuckles
•IP Structures
Aluminum Penetration for Key
Components in 2012
17www.aluminumintransportation.org
20%
31%
40%
45%
70%
80%
98%
100%
100%
0% 20% 40% 60% 80% 100%
Bumpers
Hoods
Control Arms
Steering Knuckles
Wheels
Cylinder Blocks
Cylinder Heads
Transmission
Heat Exchangers
Total Components
2009-2012 Aluminum Content Growth
18Source: Ducker Worldwide 2011
1%
3%
3%
3%
5%
10%
16%
19%
58%
0% 10% 20% 30% 40% 50% 60% 70%
Heat Transfer
Engine
Transmission & Driveline
Wheels & Brakes
Average Increase
Steering
Suspension
Crossmembers
Body, Bumper & Closure (over 50% from closures)
www.aluminumintransportation.org
Total Pounds
50% Percent of Knuckles
Aluminum in 2012
19www.aluminumintransportation.org
Source: Ducker Worldwide 2009 and 2011
1%
17% 19%
30%
39%
50%
0%
10%
20%
30%
40%
50%
60%
20% of All Bumpers Aluminum in 2012
20Source: Ducker Worldwide 2009 and 2011
www.aluminumintransportation.org
7%5% 6%
9%
11%
20%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Aluminum Hood Growth
21Source: Ducker Worldwide 2011
0%
5%
10%
15%
20%
25%
30%
35%
6%
10%
14%
19%
23%
31%Over 30%
of all the hoods will
be aluminum
in 2012
www.aluminumintransportation.org
Evolution of Body-in-White Construction
22www.aluminumintransportation.org
Aluminum Intensive Vehicle
Steel & Aluminum Hybrid – Majority
Aluminum
Today 2015 2020 2025
Optimized
Multi-Material
Steel & Aluminum Hybrid – Majority Steel
High Strength Alloy
Aluminum
High Strength Aluminum
Steel
Source: Alcoa
Segment Analysis
23www.aluminumintransportation.org
E Segment Vehicles Leader in Total
Aluminum Pounds Per Segment
24
050
100150200250300350400450
229275
363
421
329354 343
Alu
min
um
Po
un
ds p
er
Veh
icle
2012 Aluminum Pounds per Segment
Source: Ducker Worldwide 2011www.aluminumintransportation.org
Aluminum Percent of Curb Weight
by Segment
25Source: Ducker Worldwide 2011
www.aluminumintransportation.org
8.5%9.6% 10.0% 9.7%
8.7%
6.8%
9.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
North American Aluminum
Content Leaders
Honda content leader as percent of
curb weight at 10.7% per vehicle
26Source: Ducker Worldwide 2011
Source: General Motors Media Site
2012 Chevrolet Malibu
Aluminum Content 385 Lbs
www.aluminumintransportation.org
GM content leader at 366 lbs per vehicle
2012 Honda CRV
Aluminum Content 10.9%
Source: Honda Media Site
Top Aluminum Content Vehicles
• Newer vehicles have average
aluminum content 10.4% of
vehicle curb weight (vs. 9%)
27Source: Ducker Worldwide 2011
www.aluminumintransportation.org
- Cadillac ATS
- Cadillac XTS
- Chevrolet Malibu
- Chrysler 300
- Chrysler/Fiat C
Sedan
- Fiat 500
- Ford Explorer
- Ford Escape
- Ford Fusion
- Honda Accord
- Honda Civic
- Honda CR-V
- Lincoln MKZ
- Mercedes-Benz
ML-Class
- Nissan Altima
- Toyota Avalon
2012 Ford Escape
Aluminum content 10.9%Source: Ford Media Site
2012 Nissan Altima
Aluminum content 11.1%Source: Nissan Media Site
2012 Chrysler 300
Aluminum content 10.6%Source: Chrysler Media Site
Ducker Worldwide
Aluminum Forecast
28www.aluminumintransportation.org
Aluminum Growth Projected to Reach
400 Pounds Per Vehicle by 2015/2016
29www.aluminumintransportation.org
0
100
200
300
400
500
600
19
75
19
80
19
85
19
90
19
95
20
00
20
05
20
10
20
15
20
20
20
25
Po
un
ds p
er
Veh
icle
Aluminum Content – Pounds Per Vehicle
2015
400 lbs per vehicle
The trend line continues
to be supported by
new aluminum applications
Source: Ducker Worldwide 2011
2012
343 lbs per vehicle
New Applications Required to
Achieve 2015/2016 Growth Scenario
30
12
10
6
3 2 3
58
10 11 121
4
8
11
0
5
10
15
20
25
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Po
un
ds
pe
r V
eh
icle
North American Light Vehicle Aluminum Content Increases
Pounds per Vehicle New Applications
(Primarily body, bumper
and closure components)
Source: Ducker Worldwide 2011www.aluminumintransportation.org
Ducker Long Term Forecast
Assumptions
• 51 MPG 2025* fuel economy target
• 10% average weight reduction
• 44% HEVs
• 1 sq. ft. (2% from 2008 EPA base year)
footprint reduction
31www.aluminumintransportation.org
* Average based on 54.5 MPG for cars and at least 46.5 MPG for light trucks
Source: Ducker Worldwide 2011
Significant Growth For Aluminum
Predicted by 2025
32www.aluminumintransportation.org
0
100
200
300
400
500
600
19
75
19
80
19
85
19
90
19
95
20
00
20
05
20
10
20
15
20
20
20
25
Po
un
ds p
er
Veh
icle
Aluminum Content – Pounds Per Vehicle 2025
550 lbs per vehicle
The trend line continues
to be supported by
new aluminum applications
Source: Ducker Worldwide 2011
2012
343 lbs per vehicle
Aluminum Pounds Per Truck
Predicted to Increase Dramatically
33
373 394 420
450 459 485 498 513 528
585 607 629 650 671
0
100
200
300
400
500
600
700
800
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Car Truck
Source: Ducker Worldwide 2011www.aluminumintransportation.org
Average Aluminum Pounds Per Vehicle
Car vs. Light Truck
Average Vehicle Must Lose Over
400 Lbs of Curb Weight by 2025
34Source: Ducker Worldwide 2011
www.aluminumintransportation.org
80, 20%
180, 44%
78, 19%
70, 17%
Sources of Weight Savings for 4% CAGR for MPG
Add 250 lbs. of AHSS
Add 225 lbs. of Aluminum
Weight Compounding Effect
Reduce Footprint One Square Foot
Add 225 lbs. of
aluminum
Add 250 lbs. of AHSS
replacing mild steel
Weight compounding
effect
1 sq. ft. footprint
reduction
408 lbs. saved or 10% over
2008 (NHTSA/EPA base year)
Average Net Cost of Direct and
Indirect Weight Reduction
• Increased use of aluminum necessary and cost effective
in achieving 400 lb weight reduction by 2025
35Source: Ducker Worldwide 2011 & IBIS 2005
www.aluminumintransportation.org
Cost Dollar/Pound
Saved
Primary $2.00
Secondary ($1.82)
Net Cost $0.18
Average Cost of Direct Weight Savings
Ducker Study Conclusions
• Consumer demand and fuel economy regulations are
driving a dramatic increase in aluminum usage
– Weight savings from aluminum and AHSS for body parts
• Automakers working hard to improve fuel economy and
maintain or improve size, function, safety and comfort
• Weight reduction with aluminum is a cost effective part of
the solution
36www.aluminumintransportation.org
Source: Ducker Worldwide 2011
Ducker Study Conclusions
• By 2025, the average vehicle will get lighter by 400 lbs.
– Aluminum and AHSS
– Aluminum
• Sheet , extrusions
• Closures, body-in-white, bumper, and suspension components
• Aluminum will grow to 16% of curb weight
– 343 pounds in 2012
– 550 pounds in 2025
– Increase of 207 lbs. in 13 years
– Industry added 200 lbs. per vehicle from 1990 to 2010
• This is a conservative forecast37www.aluminumintransportation.org
Source: Ducker Worldwide 2011
Question & Answer
38
Please submit questions through the box
that appears on your screen
www.aluminumintransportation.org
For additional aluminum research in the areas of safety, cost,
alternative powertrains, growth and sustainability, to sign-up for
the ATG’s monthly newsletter and/or download this presentation,
please visit us online at www.aluminumintransportation.org or
e-mail [email protected]
Thank You