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Elevator Pitches

Academic Mission Statement Understanding of, and design for ecologies of information, technology, and use in a

continously changing social, economical, and organizational context

Industry Expectation: Technics which help to optimize make product more attractive and consumable in the

context of work, life, and society and have a potential of transforming the way we live.

EUSSET applies methods to understand the interrelationship between people and their practices and IT artifacts within a continous appropriation process to establish transferrable methods and insights about that help to have a positive impact on society.

© 2011 SAP AG. All rights reserved. 2Public

EUSSET Focus Points

PracticeModelingPracticeModeling

ContinuousAppropriationContinuous

Appropriation

ElasticIT-Artifact

ElasticIT-Artifact

SETSET

New Design Qualities

Impact onLife and Society

Social-technicalProblem Space

Designing in Time

Design Object

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Design Object

Differentiator: Design Object

In SET, the object of design is not the IT-artifact itself, but the larger social context of use.

In many situations, the impact and change in the social context can be the primary design goal and the IT-artifact is only instrumental.

Each context level has its own characteristics which must be considered, e.g.: Society: Rules, Norms, .. Life: Personal Goals and Desires Work: Business Situation Models

Society

Life

Work

ITArtifact

Expanded scope considering entire socio-technical system

Target DomainProduct

Acceptance

Fit

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Differentiator: Longitudinal Design Approach

Design in Time

SET looks at design not as a snapshot of creative work, but as a continuous, interwoven appropriation process between IT artifact and context of use

Continously Changing Context

Context has its own dynamic due to a multitude of IT artifacts being introduced and new eco-systems evolving

Design

ContinuouslyChangingContext

Anticipating AppropriationReflectionof impact

Meta Design

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EUSSET: At a Glance

Socio-technicalSystem as Design Object

Contextof Use

Contextof Use

IT-Artefact

AnticipateAppropriation

ReflectImpact

Research Methods

•Ethnographic Mindset

•Immersive Research

Design Qualities

•End User Empowerment

•Situational Awareness

•Intelligent User Interfaces

Continuous

Domains•Huge, abstract domains (society, e-democratics)•Lifestyle Populations: Aging, Healthcare, children•User as Person (my success, my life)•Eco-System of networked tools•Situations: Work and life events, Business Processes