http://mediainnovationssummit.com/youth.htmlFor more information contact: Lisza Gulyas, Lisza@VUConcepts.com

2011

Notice to Bay Area Educators

2011 media nnovations summit

Students and Experts Will Explore Developments in Education & CultureThe Window on Tomorrow Youth Symposium is a unique and vital segment of the Media Innovations Summit which we are opening to Bay Area parents and educators with a separate admission pass. Experts in youth culture and cutting-edge education concepts will present their fi ndings on how technology is infl uencing the lives of young people in entertainment, communications, social networking and education. Most important, middle school, high school and college students will participate in a lively discussion with the experts to reveal their own usage patterns, responses to new educational ideas and sense of how their peers are adjusting to this new world.

Presents: New Technology Youth Symposium

Dec. 1, 2011, 4:15-7:00 pmSanta Clara Convention

Center

Experts Speaking at Window on Tomorrow...

Eric SimonsFounder, Class Connect

Dan CoatesPresident, Youth Pulse, Inc.

Lisa GillisPresident, Integrated Educational Strategies

Kathleen GasperiniFounding Partner & SVP, Label Networks

John GillisNew Media Specialist, Integrated Educational Strategies

To attend click on register at http://mediainnovationssummit.com/youth.html

Registration:Pre-conference - $20

On-site - $30

Speaker Affi liations and BackgroundsLisa Gillis, President, Integrated Educational Strategieswww.iestrategies.org

Integrated Educational Strategies is a consult-ing fi rm dedicating to helping educators transi-tion from the concept of a Blended Model pro-gram to an evaluation of the program after its fi rst year. In addition, IES provides the support throughout the entire process to ensure the Blended Model program is a win for students, teachers, and administrators.

Lisa Gillis is a lifelong educator, reformer and ad-vocate who has held key positions from the local to national levels ranging from classroom teacher to virtual school administrator, charter school developer, board member and parent. She co-au-thored “Virtual Schooling: A Guide to Optimizing Your Child’s Education” (published by Macmillan in 2009), and co-wrote the 2009 and 2010 iNACOL “Keeping Pace” reports. As project lead of the Digi-tal Learning Council (co-chaired by Governor Bush of Florida and Governor Wise of West Virginia) Gillis worked with the nation’s top innovators to design the Digital Learning Now roadmap as the “constitution” for the digital revolution.

Kathleen Gasperini, Founding Partner & SVP, Label Networkswww.labelnetworks.com

Label Networks develops solutions for brands and marketers trying to reach inside core youth markets through a variety of programs. Its team of global youth culture experts employs propri-etary online research tools, fi eld interviews and other methods to rapidly gather and deliver in-telligence essential to driving successful youth marketing campaigns.

Kathleen Gasperini has 15 years of experience running grassroots to global campaigns, over-seeing event production, coordinating branding and writing about various youth market trends. Her work and that of Label Networks has ap-peared in the New York Times, BrandWeek, Ad-vertising Age and myriad other national outlets. She is the primary trend forecaster representing Label Networks’ Global Youth Culture Consumer Research Studies and marketing intelligence, working with brands, agencies, designers, and thought-leaders regarding trend forecasting from youth markets across North America, Europe, Japan, and China, as well as Label’s hu-manitarian research work on environmentalism and Africa.

Eric Simons, Founder, Class Connectwww.classconnect.com

ClassConnect is a software suite of tools designed to make it easy for teachers and

students to tap online resources to augment class instruction. Now in beta, the platform provides one-click support for uploading fi les, adding videos and providing graphics in an easy-to-use folder that can be distributed to each student on thumb drives for access during the class. Eric began development on ClassConnect while still in high school. He provides the vision for the company and leads engineering, sales and marketing.

John Gillis, New Media Specialist, Integrated Educational Strategieswww.iestrategies.org

At Integrated Educational Strategies John Gillis oversees IES’s online presence and assists with branding, vision and implementation of new initiatives. As a new media and social media specialist he has implemented online campaigns and coordinated media teams for a variety of fi rms and non-profi ts, including Apple, Titan Oil, Lowe’s Home Improvement Stores, the University of Tennessee and Lifewater International.

Dan Coates, President, Youth Pulse, Inc.http://www.ypulse.com/

Youth Pulse is a leading authority on youth which, through its YPulse Insights unit, provides companies with both qualitative and quantitative customized solutions that can tackle the most sophisticated marketing, development and insights challenges, as well as a series of aff ordable syndicated products that facilitate instant insight and knowledge. Its online community and research panel (www.surveyu.com) actively engages more than 80,000 individuals aged 13-30, enabling the collection of rapid and accurate data to guide informed strategies and tactics. Its Ypulse Media arm has developed a unique platform for youth media and marketing professionals, producing an award-winning website, a popular daily email newsletter (the Ypulse Daily Update), a twitter feed (@ypulse) and the annual Youth Marketing Mega Mashup conference, produced in partnership with IIR.

Dan Coates has a wide-ranging background as an entrepreneur in technology, media and youth marketing, including former roles as co-founder of SurveyU, Inc. and PlanetFeedbak.com. He spent the fi rst decade of his career developing cutting edge practices on behalf of Burke Marketing, Millward Brown Interactive and the Angus Reid Group, enabling companies such as IBM, Intel, Microsoft, Sun Microsystems, Viacom and Turner Entertainment Networks to develop online marketing insight.

media nnovations summit 2011

Symposium AgendaThursday, December 1, 2011

Symposium Agenda4:15-5:15

Expert Roundtable: Research Findings & New IdeasSpeakers share new research examining young people’s engagement with online entertainment, social networking and new modes of learning and how those usage patterns are impacting their lives and education progress. These experts will also present new concepts in education sup-port that go beyond long-standing e-learning tools to facilitate classroom instruction in an era of stringent restraints on education resources.

SpeakersLisa Gillis, President, Integrated Educational StrategiesKathleen Gasperini, Founding Partner & SVP, Label NetworksEric Simons, Founder, Class ConnectJohn Gillis, New Media Specialist, Integrated Educational StrategiesModerator: Dan Coates, President, Youth Pulse, Inc.

5:15-6:15

Young People’s PanelStudents from grades 7 through college sit with the symposium’s experts to discuss how their personal experiences are tracking with the re-search and to off er their responses to some of the new educational ideas presented in the previous session. The discussion will probe young people’s views on the pros and cons of today’s connected-life culture; the viral paths that are proving eff ec-tive in fostering peer group responses to new content, gadgets and websites; what they’re looking for from providers of premium entertain-ment, and how online resources are aff ecting their learning experiences.

SpeakersStudents from Bay Area Middle Schools, High Schools and CollegesLisa Gillis, President, Integrated Educational StrategiesKathleen Gasperini, Founding Partner & SVP, Label NetworksEric Simons, Founder, Class ConnectModerator: Dan Coates, President, Youth Pulse, Inc.

6:15-7:00

Wine & Cheese Reception