PREPROGRAMMED PRINTER FOR STATIC CLING SERVICE REMINDERS

Tire Bags available with Mastercraft imprint

or for a minimum order of 30 rolls you can imprint

with your logo and message.

PERSONAL IMPRINTGENERIC IMPRINT

Standard Heavy Duty Extra Heavy Duty

Packaged: 250/Roll 250/Roll

125/Roll

Material: 3/4 Mil. 1 Mil. 1.25 Mil.

Size: 24x12x40 33x6x44 32x15x48

Opens To: 36x40 39x44 47x48

Please call 800-669-0072 for prices

2011 Mastercraft Century Program

P.O.P. MerchandiseOn-Line Log-In and OrderingSignageConsumer PromotionsMastercrafttireads.comTelevision & RadioInternet Site DevelopmentTrainingGoogle ProgramValassis (ADVO) Direct Mail ProgramMastercraftconnect/CustomerLinkmastercraftcentury.comRSC ProgramCredit Card Program

Here are just some of your member benefits:

Local Business Listings & Coupons

Google is the most used search engine in the U.S. and more people than ever are searching Google for local business information. Help to get your business to appear on Google, when people are searching for tires, in your area! An Enhanced Google Local

Business Listing, with Cooper Tire branding, helps you appear when people are ready to buy. There is no cost to you!

Percentage of Searches on the Internet Where Local Listings can appear

In addition, Cooper Tire Coupons (mail-in rebates) can appear as a part of your profile to drive customers to your door!

The images above are just an example of searches, coupons, and how your listing can appear. Results will vary by market

To get this free exposure, sponsored by Cooper Tires, Google will mail you a postcard with a PIN #. Ignore the instructions on the postcard, we are here to take care of it for you!

Place the postcard (like the one to the right) in an envelope and send it to: Interactive Dept /BNI 3100 Kettering Blvd. Dayton, OH 45439

-OR-

email the PIN, your business name, address, and main phone to cooper.tire@berrynetwork.com Postcards will be sent quarterly to those not yet participating. Email the address above if locations are not getting their cards.

Cooper reserves the right to run coupons at their own discretion.

Please contact your Mastercraft rep for more details.

Level

Mastercraft’s Century Associate Dealer Program

For more than 100 years, Mastercraft tires have mastered the roads and the company has mastered the art and science of making tires by designing and manufacturing some of the world’s best tires maintaining a heritage of innovation, enthusiasm and commitment. Mastercraft’s products are at the heart and soul of the company and from the beginning, the company’s focus has never wavered; to provide a full line of top quality tires to meet the needs of virtually all consumers and provide our Dealers with a profit opportunity better than any other in the industry. The Mastercraft Century Associate Dealer Program is designed to let you join the tradition of benefiting from this brand’s heritage with contemporary marketing approaches.

Mastercraft’s Value Proposition for Dealers:

• Alignment with the best distributors in North America • Quality products to satisfy your customers • Broad portfolio of passenger, SUV and light truck tires • Growing brand awareness • Simple programs to make business easy • Marketing and Advertising tools to draw consumers to your business • Training support for critical functions

For as few as 400 tires annually, you can join the ranks of Mastercraft’s Century team of Dealers. Our local Mastercraft territory manager will help you in any way he/she can to take advantage of the benefits of selling the Mastercraft line in your business.

The entire Mastercraft team is backing up our select distributors providing you with the confidence you need to optimize this dealer program to the best of your benefit.

Mastercraft’s Century Program4 levels to fit your business size:

Premier Select Elite Prime 400 1,000 1,600 4,000 Annual Units Annual Units Annual Units Annual Units

50% 50% 50% 50% Qualifying Units Qualifying Units Qualifying Units Qualifying Units

AVENGER G/TA/S IV

COURSER LTRCOURSER STR

MC-440ZEON ZPT

*AVENGER TOURING LSR*STRATEGY*ZEON RS3*ZEON 2XS

*ZEON SPORT A/S*GLACIER-GRIP II

*ZEON RS3-A*ZEON RS3-S

*COURSER HTR PLUS*COURSER HTR *COURSER A/T2

*COURSER A/T*COURSER R/D*COURSER C/T

*COURSER C/T-C*COURSER MT

*HSX TOUR*ZEON XSTA

*ZEON XST*ZEON LTZ

*COURSER MSR

Qualifying Program ProductsLevelAnnual Purchase RequirementsThe Mastercraft Century program is an annual program that is based on the calendar year, January 1, 2011 through December 31, 2011. Annual purchase requirements are tiered into four categories: Premier, Select, Elite and Prime. Below are annual purchase requirements:

Category Annual Units *Minimum Qualifying Units

Premier 400 50% or 200

Select 1,000 50% or 500

Elite 1,600 50% or 800

Prime 4,000 50% or 2,000

Annual purchases are measured on a per location basis. Dealer is expected to purchase one-fourth or greater of the annual unit requirements per quarter in order to receive full volume incentive. Dealer purchases will be reported to Program Headquarters weekly by the Distributor. Unit discrepancies will be resolved in the following quarter. All returns are deducted from purchases. Mastercraft Tire reserves the right to audit reported purchases by Dealer at both Distributor and Dealer locations.

Dealers must purchase eighty percent of all Mastercraft brand product from dealer’s primary Century distributor and no more than twenty percent from any secondary Century distributor approved by Cooper Tire.

Please refer to the terms and conditions for Associate Dealers for more details.

*Qualifying Program Products

Century Dollars are split between Qualifying and Non-Qualifying units. Below is the Century Dollars schedule:

Century Dollars are paid quarterly by Cooper Tire to the dealer. Depending on the Category Level a dealer signs up for (Premier, Select, Elite or Prime) purchases must track to that Category Level on a quarterly basis to be eligible to receive full volume incentive. In each quarter, at least one-fourth of the dealer’s total annual unit purchases required for its respective Category Level must consist of Qualifying units in order for an incentive payout to be made for the quarter.

For example, a dealer enrolls in the Select Category Level. Annual total unit purchase requirements are 1,000 with a 500 annual qualifying unit requirement. On a quarterly basis this equates to 250 total units with a 125 Qualifying unit requirement.

Century Dollars are issued in the form of a reloadable Mastercraft Tire Prepaid Visa® Card. The Mastercraft Tire Visa® Prepaid cards will be issued by the end of the month of the following quarter end (April, July, October and January). If you already have a card, please keep it and a new card will be issued automatically a few weeks prior to the expiration date on the card.

For more information, please contact a Century qualified distributor or your Mastercraft Territory Manager. They can help you learn more about getting involved with this great program that is sure to help you sell more tires!

LevelCentury Dollars

Premier Select Elite PrimeEntry $.50 $.75 $1.00 $1.00

Passenger $2.00 $2.50 $3.00 $3.50

SUV/LT $3.00 $4.00 $4.50 $5.50

Winter (Glacier Grip II and MSR) $.75 $1.00 $1.25 $1.25

701 Lima Avenue • Findlay, Ohio 45840 • 419.423.1321

Visit us at www.Mastercrafttire.comVISA® is a registered trademark of VISA USA. Card is issued by US Bank pursuant to a license from VISA USA Inc.