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ONB 2011 Loft Residents Survey Who Lives Downtown and Why?

Operation New Birmingham 505 20th Street North, Suite 150 Birmingham, AL 35203 205.324.8797

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1. How do you rate your urban living experience?

QUESTION 2007 2011

2. How long have you lived in the City Center?

QUESTION 2007 2011

Less than one year 24% 27%

1 - 3 years 55% 39%

4 - 6 years 10% 27%

7 years or more 11% 8%

I'm loving it! 54% 55%

It's okay 23% 26%

It could be better 20% 15%

I can't wait to move on 3% 4%

3. What is your primary reason for living in the City Center?

Unique place to live 41% 37%

Diversity/Environment 17% 10%

Convenience to work/school 35% 46%

Other 7% 6%4. How did you learn about residential units in the City Center?

Friends 35% 32%

Media Ads/Stories 21% 29%

Realtor 11% 13%

Operation New Birmingham 7% 4%Other 26% 23%5. Where did you live before moving to the City Center?

Within Birmingham City Limits 36% 29%Outside of Birmingham,within the Metro Area 48% 40%Outside the Metro Area,within the State of Alabama 12% 13%

Outside State of Alabama 4% 19%6. Do you currently own or lease your unit?

Own 36% 50%

Lease 64% 50%7. If you currently lease, would you interested

in purchasing in the future?

Yes 74% 55%

No 26% 45%8. How many people (including yourself) live in your home?

One 59% 44%

Two 29% 39%

Three 8% 9%

Four or more 4% 8%9. Which accurately describes your household composition?

I live alone 62% 45%

I live with roommate(s) 7% 15%

I live with my spouse or partner 31% 40%10. Do children live with you?

Yes 15% 9%

No 85% 91%11. If yes, what is their age range?

Infant/Toddler/Pre-school 36% 43%

Elementary School 36% 21%

Middle/High School 28% 36%12. If you have school aged children, do they attend?

Birmingham City Schools 9%

Private Schools 55%

Other / ASFA 36%

13. Where are you currently employed/go to school?

In the City Center (includesSouthside/UAB) 62% 63%Outside the City Center, withinBirmingham City Limits 17% 19%Outside Birmingham City Limits,within Jefferson County 12% 13%

Outside Jefferson County 9% 5%

14. How do you travel to work/school?

Personal vehicle(including motorcycle or scooter) 73% 65%

Public Transportation 1% 2%

Walk/Bicycle 26% 33%15. How many personal vehicles do you have (excluding scooters and

motorcycles?

None 4%

One 64%

Two 31%

Three or More 1%16. If you work or go to school outside the City Center,

how far do you travel

1-5 miles 48% 46%5-10 miles 32% 33%

10 + 20% 22%17. Which of the following retail/services would you prefer more of?

Dry cleaners 6%

Drug stores/pharmacies 18%

Convenience Stores 17%

Gift Stores 7%

Health Clubs 7%

Clothing Stores 18%

Book/Magazine Stores 13%

Grocery 13%

Other 2%18. How often do you shop for groceries?

Daily 4% 8%

Weekly 62% 73%

Monthly 34% 12%

Bi-Monthly 4%

Other 2%19. On average, how much do you spend on groceries every month?

$0 to $25 7% 0%

$26 to $75 53% 9%

$76- $100 40% 17%

$101 - $150 24%More than $150 50%20. On average, how often do you dine out?

Daily 21% 21%

Once a week 64% 52%

Once a month 11% 6%

Other 4% 20%

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QUESTION 2007 2011

21. Which of the following types of restaurants would you like to seemore of in the City Center?

Fine dining 18% 16%

Fast Food 10% 7%

Deli 23% 18%

Open for breakfast 17%

Open for dinner 34% 29%

Nightclubs 15% 8%

Open on Sunday 1%

Other 4%22. Do you regularly walk or bike to any of the following:

Railroad Park 29%

Other downtown parks/rec facilities 15%

Cultural institutions/attractions 12%

Entertainment Venues 17%

Restaurants/nightspots 27%

Other 0%23. Would you be more or less likely to attend a Birmingham Barons

game if they played in a new downtown stadium?

More 81%Less 3%

I wouldn't go regardless 16%24. Are you satisfied with CAP?

Yes 80% 87%

No 20% 13%

Methodology

Gender

Age

Education

Demographics

Income

In December of 2010, Operation New Birmingham distrib-uted paper and pencil surveys to several multi -tenantbuildings in the Birmingham Loft District and also postedthe survey on the web.

The Loft District is generally described as the area from1st Avenue North to 8th Avenue North from 22nd to 25thStreets. The estimated residential population in this areais about 2,000. The total residential population of the Bir-mingham City Center is about 4,000.

ONB received over 200 responses, representing the resi-dents of at least 25 multi-tenant buildings (see map onpage 4). The vast majority of respondents completed theweb based version.

While these results are not scientific, they are helpful inunderstanding trends and demographics in the study area.ONB provides this data to developers, business ownersand others who may find it useful.

Operation New Birmingham is a non-profit, public privatepartnership between the City of Birmingham and the pri-vate business community. Since 1957, ONB has pursuedits primary mission of economic development in the Bir-mingham City Center. It also works to promote racial har-mony throughout the entire community. For more informa-

Indicates questions not asked in 2007

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