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2011 International CES® | January 6–9, 201 1 | Las Vegas, NevadaCESweb.org

2011 CONFERENCE PROGRAMBROADEN YOUR SPHERE OF KNOWLEDGE

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates.

The 2011 Conference Program is the most robust ever, with 300+ sessions conducted by

900+ subject–matter experts. Pick up smart, age–based marketing strategies, or discover

the new Hollywood paradigms around content, media and branding. Get your head into the

Cloud, or Flash back to earth for some plain talk on storage. Absorb the implications of

just–released research, or let the kid in you shine through with the latest toys for the next gen

of technophiles. The virtual gym, digital hospitals, cars with central nervous systems, social

media in unexpected places … all this, plus peer networking opportunities, makes the

Conference Program an invaluable part of your CES experience. Some sessions fill quickly, so

scan your options and register today.

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates. 1

Table of Contents

conference overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

conference pricing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

conference tracks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Broadband unlimited. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

cable conference at ces. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

cea research summit at international ces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

ces government 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

connectionstm summit at ces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

content in the cloud . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

digital health summit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

digital hollywood. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

emerging technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

flash forward: flash memory storage solutions for mobile devices and data-hungry applications. . . . . . . . . . . . . . . . . . . . 24

highered tech summit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

home entertainment and lifestyle technologies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

ieee: international conference on consumer electronics (icce) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

in-vehicle technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

issues and attitudes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Just the facts: research, reports and revelation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

kids@play and mommytech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

media money makers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

silvers summit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46

smart grid homes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

smartphone and tablet conference. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

sports and fitness tech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53

storage visions® 2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55

tech policy summit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

technology and the environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

the tweet house presents: social media success stories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

thX education program: home theater and thX—home theater 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

Wireless communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63

supersessions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66

keynote addresses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates.2

FREE with your 2011 CES

Registration: Exhibits Plus Pass

All-Access Pass

Entertainment Matters Pass

Media Money Makers/Digital

Hollywood Pass

CE Pass

IndividualTrack Pricing

Single-Session Passes Available

(Choose one session)

Broadband Unlimited

Cable Conference at CES

CEA Research Summit at International CES

CES Government 2011

CONNECTIONSTM Summit at CES

Content in the Cloud

Digital Health Summit

Digital Hollywood

Emerging Technology

Flash Forward: Flash Memory Storage Solutions for Mobile Devices and Data-Hungry Applications

HigherEd Tech Summit

Home Entertainment and Lifestyle Technologies

IEEE: International Conference on Consumer Electronics (ICCE)

In-Vehicle Technology

Issues and Attitudes

Just the Facts: Research, Reports and Revelation

Kids@Play and MommyTech

Media Money Makers

Silvers Summit

Smart Grid Homes

Smartphone and Tablet Conference

Sports and Fitness Tech

Storage Visions® 2011

Tech Policy Summit

Technology and the Environment

The Tweet House Presents: Social Media Success Stories

THX Education Program: Home Theater and THX—Home Theater 1

Wireless Communications

SuperSessions

Keynote Addresses

Conference Overview


Conference Pricing

2011 CES Registration: Exhibits Plus PassOctober 1, 2010–5 p.m. EST, December 31, 2010 $100 n/a5:01 p.m. EST, December 31, 2010—On-site $200 $200 Allows access to exhibit show fl oor, keynote addresses, SuperSessions and select conference sessions ( ).

All-Access Pass $1,200 $1,500YOUR BEST VALUE!Includes the following conference tracks: Broadband Unlimited, Cable Conference

at CES, CEA Research Summit at International CES, CONNECTIONS™ Summit at

CES, Content in the Cloud, Digital Health Summit, Digital Hollywood, Emerging

Technology, Flash Forward: Flash Memory Storage Solutions for Mobile Devices

and Data-Hungry Applications, HigherEd Tech Summit, Home Entertainment and

Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes, Just the Facts:

Research, Reports and Revelation, Kids@Play and MommyTech, Media Money

Makers, Silvers Summit, Smart Grid Homes, Smartphone and Tablet Conference,

Sports and Fitness Tech, Tech Policy Summit, Technology and the Environment, The

Tweet House Presents: Social Media Success Stories and Wireless Communications.

NEW FOR 2011! Entertainment Matters Pass $650 $950

Includes the following conference tracks: Media Money Makers, Digital Hollywood, Cable Conference at CES, Content in the Cloud, Emerging Technology, Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes, Smartphone and Tablet Conference, Technology and the Environment, The Tweet House Presents: Social Media Success Stories and Wireless Communications.

Media Money Makers/ $350 $550Digital Hollywood Pass Includes Media Money Makers and Digital Hollywood conference tracks.

CE Pass $399 $599Includes the following conference tracks: Digital Hollywood, Emerging Technology, Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes, Technology and the Environment and Wireless Communications.

Single-Session Pass $150 $300Includes one session within any of the following conference tracks: Digital Hollywood, Cable Conference at CES, Emerging Technology, Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes, Technology and the Environment and Wireless Communications.

Broadband Unlimited $395 $495

Cable Conference at CES $350 $550

CEA Research Summit at free with your 2011 ces International CES registration: exhibits plus pass

Preregistration CES Government 2011 through Dec. 1

Not Included in All-Access Pass. Government Attendee $745 n/a Industry Attendee $1,150 n/a

CONNECTIONSTM Summit at CES All-Day Pass $395 $595 Single-Session $195 $295

Dec. 1– Jan. 3– Jan. 2 On-site

Content in the Cloud $200 $250

Digital Health Summit free with your 2011 ces registration: exhibits plus pass

Flash Forward: Flash Memory $125 $250Storage Solutions for Mobile Devices and Data-Hungry Applications

HigherEd Tech Summit free with your 2011 ces registration: exhibits plus pass

IEEE: International Conference on Consumer Electronics (ICCE)Not Included in All-Access Pass. Sunday Only

Member $250 $545 $645 Nonmember $300 $715 $815CE Society and Affi liate Members $525 $625Student Member $295 $395Student Nonmember $330 $430Life Member $270 $370Extras

Conference Digest $35 $45Lunch Ticket $45 $50Conference Dinner Show $65 $75

Just the Facts: Research, Reports free with your 2011 ces and Revelation registration: exhibits plus pass

Kids@Play and MommyTech free with your 2011 ces registration: exhibits plus pass

Silvers Summit free with your 2011 ces registration: exhibits plus pass

Through After Nov. 30 Dec. 1

Smart Grid Homes $250 $300

Smartphone and Tablet Conference $425 $625

Sports and Fitness Tech free with your 2011 ces registration: exhibits plus pass

Storage Visions® 2011Not Included in All-Access Pass. Attendees must register at www.storagevisions.com. Through After Dec. 17 Dec. 17

2-Day Pass $695 $8951-Day Pass $595 $795ESA Members 2-Day Pass $590 $590ESA Membership & 2-Day Pass $795 $795Exhibits-Only Pass free $50Registration includes lunches and breaks. 2-Day Pass and Tuesday-Only Pass include Tuesday reception.

Tech Policy Summit free with your 2011 ces registration: exhibits plus pass

The Tweet House Presents: $195 $225Social Media Success Stories

THX Education Program: Home Theater $500 $600and THX—Home Theater 1Not Included in All-Access Pass.

advance on-site advance on-site

Sponsored by:

From toddlers to Tablets, Smartphones to the

Smart Grid, social media to media monetization strategies,

emerging tech to the environment, Conference Tracks take you inside

the innovation, trends and policies that defi ne 2011. This year’s program off ers

our widest-ranging lineup of topics and speakers to date. So no matter which product, market, demographic or

technology intrigues you, you’ll fi nd it explored in depth in these energizing and enlightening sessions.

Conference Tracks

5Session material as of November 15, 2010. Visit CESweb.org/sessions for current program updates.

From toddlers to Tablets, Smartphones to the

Smart Grid, social media to media monetization strategies,

emerging tech to the environment, Conference Tracks take you inside

the innovation, trends and policies that defi ne 2011. This year’s program off ers

our widest-ranging lineup of topics and speakers to date. So no matter which product, market, demographic or

technology intrigues you, you’ll fi nd it explored in depth in these energizing and enlightening sessions.

Broadband Unlimited ATTENTION: Telecom/Broadband Service Providers, Suppliers and

Broadband Professionals. Before you hit the show fl oor, learn how consumer electronics are

impacting the unlimited world of broadband! Consumers are becoming more powerful and more

demanding, and most devices require a network connection. We’ll take you to the intersection of

consumer broadband use and service providers’ capabilities, and examine the big issues and

ideas around meeting consumer needs and expectations. This can’t-miss conference is the ideal

way to start your CES experience!

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Broadband Unlimited $395 $495

Conference Tracks

Wednesday, January 5 LVCC, North Hall, N254

10–10:10 a.m.

Broadband unlimited Welcome AddressPresenter: John Abel, Partner, Team Lightbulb

10:10–11 a.m.

A Perspective on Google’s Voice AmbitionsGoogle has signaled—through acquisitions, product announcements and extending Google Voice to 200+ million Gmail users—that it has powerful ambitions. Google Voice already captures the strategic high ground between traditional carriers and their customers. Learn more about Google’s voice plans and the Internet-enabled forces that promise to transform the telecom industry.

Presenter: Daniel Berninger, President, goCipher

11:05 a.m.–12:15 p.m.

Connected TV in a Content-Everywhere World—What Do We Do With All The Brain Power Inside Our TV?Connected TV represents a breakthrough in personalized delivery, but what about content? Explore some provocative questions surrounding this increasingly familiar technology: Is it merely Smart TV redux? What will change in IP-based consumer devices? And how might content, including delivery and discovery, adapt to this changing landscape?

Moderator: Sheau Ng, VP, Consumer and Broadcast Technology, Media Works, NBC Universal

Panelists: Greg DePriest, VP, Technology Policy, NBC UniversalBrian David Johnson, IntelJay (Jungwan) Ko, VP, Standards and Technology Enabling Team, DMC R & D Center, Digital Media and Communication Business, Samsung ElectronicsKen Lowe, VP and Cofounder, Vizio



12:15–12:25 p.m.

Broadband Break

12:25–1:10 p.m.

Will OTT Kill Cable, Satellite and Telco Broadband Video?The proliferation of broadband-enabled CE devices allows retailers, manufacturers, even individual consumers to become OTT video providers. Does this development threaten or enhance service providers’ investments in video infrastructure? What impact will innovative OTT video technologies and approaches have on service providers? Find out here.

Moderator: Ken Pyle, Managing Editor, The Viodi View

Panelists: Peter Redford, CEO, iLook Corp. Rob Riordan, Executive VP, Cellcom

1:15–2:25 p.m.

The Impact of Internet Video on Traditional Broadband Distribution SystemsBurning questions surround Internet Video: How is it affecting the broadband video operations of cable and other providers? What’s the impact of “TV Everywhere” initiatives? How are Hollywood content creators reacting? How will it influence sports and film? Which content strategy wins—the walled garden or the open Internet? Get your answers here.

Presenter: Walter McCormick, President & CEO, USTelecom

2:25–2:35 p.m.

Broadband Break

2:35–3:15 p.m.

Wireless Broadband: The Bright Mobile FutureFor millions of Americans mobile broadband is quickly becoming the on-ramp to the Internet. From mHealth to eLearning, Smart Grids to e-commerce, we’ll explore how and where mobile broadband innovators are unveiling a range of new consumer tools, applications and services that harness the power of mobile.

Presenter: Jonathan Spalter, Chairman, Mobile Future

3:20–4:05 p.m.

Next-Gen Video Services: Personalization and FlexibilityConsumers’ desire for personalization and flexibility is driving television operators to deliver interactivity and other enhancements to their multichannel video lineups and home entertainment options. This session focuses on key aspects of next-generation video services, including interactive services, on-demand content, the evolution of the program guide and multi-screen content availability.

Presenter: Brett Sappington, Sr. Research Analyst, Parks Associates

4:10–5 p.m.

Launch Experiences and Learning in the Introduction of a Cloud-Based, Real-Time Service Offering for Real-Time GamingOnLive, one of the first cloud-based, real-time gaming services, has been commercially available since June 2010. We’ll discuss the original assumptions, ensuing experiences and critical learning around the technological challenges, service provisioning, partner and network providers, and customer adoption/service inherent in this unique service offering.

Presenters: Tom Paquin, CTO, OnLive Charlie Jablonski, VP Operations, OnLive

Broadband Unlimited continued

Conference Tracks


Cable Conference at CES Soaps, sea monsters, lyric opera, housewives, vampires. Cooking,

pawning, designing, surviving, fl ipping, opining, shopping … pick any topic, any activity, any genre, and cable

has it covered. Brimming with original and classic content, cable is expanding into fresh spaces like social

media, gaming and streaming. The Cable Conference takes you inside this unstoppable world of connected

entertainment and the exciting technologies that are fueling it.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Entertainment Matters Pass $650 $950Cable Conference at CES $350 $550Single-Session Pass $150 $300

The NexGen Entertainment Home Experience—From the Smart and Connected TV to the PVR, Set–Top and PC Experiences

Friday, January 7 LVCC, North Hall10:30–11:30 a.m. N261

The next generation of home entertainment hardware, software and services is more complex than ever. HDTV, Internet, games, music, movies, innovative two-way communication and telephony are vying for consumers’ loyalty. Competitive companies that offer consumers more and richer content across various platforms hold the perfect formula for success.

Moderator: Rick Doherty, Cofounder and Director, The Envisioneering Group

Panelists: Greg Gudorf, Sr. VP, TechnicolorRonald Jacoby, Sr. Director and Chief Architect, Connected TV, Yahoo! Inc.Malachy Moynihan, VP, Video Product Strategy, Cisco Systems Inc.Paul Moroney, Motorola Fellow, Advanced Technology, MotorolaJohn Zelenka, Sr. VP, Business Development, Tribune Media Services

Inventing TV 2.0—Defi ning the Set–Top, Connected TV, Streaming Media Adapter, Downloadable Consumer Experience

Friday, January 7 LVCC, North HallNoon–1 p.m. N261

The rapid adoption of broadband is bringing streaming, gaming, PC options, interface innovation and overall fl exibility to television. Advanced communication, interactivity and social networking comprise the new reality, and consumers want it all. Join us at the starting line for TV 2.0—it’s going to be an incredible race.

Moderator: Jeffrey Binder, General Partner, Genovation Capital

Panelists: Phil Wiser, Cofounder, Chairman and President, SezmiTal Givoly, Chief Scientist, AmdocsLisa Choi Owens, General Manager, Scripps Networks DigitalPaul Ranger, Sales and Marketing Director, NDS InteractiveEdgar Villalpando, Sr. VP of Marketing, ActiveVideoAshish Arora, VP & General Manager, Logitech Digital Home Group

CC1 CC2


Social Television—The Merger of Content, Social Interaction and the Video Platforms

Friday, January 7 LVCC, North Hall 1:30–2:30 p.m. N261

TV and social media have officially hooked up. Shows share viewers’ Tweets, celebrities encourage real-time interaction, and the online big guns—Facebook and Twitter—are intertwined with TV as never before. TV as a social-media community is exploding. See what’s next.

Moderator: Richard Sussman, VP of Digital Entertainment, The Nielsen Co.

Panelists: Christy Tanner, General Manager, TVGuide.com Gayle Weiswasser, VP, Social Media Communications, Discovery Communications Greg March, Director of Digital Media, Weiden + Kennedy Matt Wasserlauf, CEO, BBE

Downloads, Movies, DVDs—“Over-the-Top” and “Everywhere Video” to the Consumer

Friday, January 7 LVCC, North Hall 3–4 p.m. N261

Consumers are accessing video on TV and DVD, over broadband, in downloaded clips and more. Call it “Everywhere Video” or “Over-the-Top Video”—by any name it means that content is accessible virtually everywhere. See how the proliferation of new TV technologies and cable interactivity is pushing video to an even wider audience.

Moderator: Jonathan Hurd, Director, Altman Vilandrie & Co.

Panelists: Jason Rubinstein, GM/VP Digital Media, redbox Josette Bonte, Chief Digital Media Strategist, Cisco IBSG Marco Parente, Sr. Product Manager, Video, The Nielsen Co. Steve McKay, CEO, Entone Mark Ely, EVP of Strategy, Sonic Solutions

CC3 CC4

Cable Conference at CES continued

Sponsored by:

Advance On-site $650 $950

We’ve packed the entire spectrum of entertainment into one amazing program!

Includes the following conference tracks: Media Money Makers, Digital Hollywood, Cable Conference at CES, Content in the Cloud, Emerging Technology, Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and Attitudes,

Smartphone and Tablet Conference, Technology and the Environment, The Tweet House Presents: Social Media Success Stories and Wireless Communications.

Conference Tracks


CEA Research Summit at International CES

Technology’s lightning-fast changes make translating trends into investing opportunities even

more challenging and complex. That’s why this summit is invaluable: Before the doors open,

you’ll get the Wall Street view of the year ahead in technology and understand what analysts

believe will drive the industry through 2011. It’s OPEN TO FINANCIAL PROFESSIONALS ONLY

and sure to sell out, so reserve space now.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500CEA Research Summit at International CES FREE with your 2011 CES Registration: Exhibits Plus Pass

FREEREquIRES2011 CESREGISTRATION


1–1:50 p.m.

A Wall Street View of 2011 CESThousands of analysts descend on Las Vegas every year in search of the trends that will drive the technology industry. Before the doors open, get your own look at what Wall Street should expect—as well as a taste of the unexpected—in 2011.

2–2:50 p.m.

The Outlook for the TV MarketTelevision has been one of the key categories in the consumer technology space. Over the last decade it has undergone a signifi cant transformation and enjoyed considerable growth. But signs are beginning to point to a period of slower growth. Can the TV market maintain its momentum in 2011 and beyond, or is the growth projector of the last decade beginning to fade?

3–3:50 p.m.

What Will Drive Tech Retail in 2011? Technology continues to impact a wide swath of retailers. What impending changes are most likely to affect consumer tech retailing in the year ahead, and how? Gain insights into what these changes mean to the consumer and for mega retailers like hh gregg, Best Buy, Apple, Walmart and Amazon.

4–4:50 p.m.

Corporate Change in 2011: Mergers and Acquisitions that Will Change the LandscapeWith its ever-escalating pace of innovation, the consumer technology corporate landscape is always in fl ux. Join us as we dive into the changes that might lie ahead for the technology industry.


CES Government 2011 January 6–8, 2011 Mandalay Bay Resort, Las Vegas

Join a select group of senior executives for “Protecting Borders,” a riveting two-day discussion of the

most pressing security challenges facing government at all levels. The ambitious agenda examines the

defense of physical borders, IT infrastructure and communications networks in the U.S. and abroad.

You’ll hear from senior officials from U.S. and foreign governments, subject-matter experts, media

professionals and industry leaders. And you’ll have ample opportunity to share experiences with your

public and private sector colleagues.

By invitation only. Please contact Steve Boyd at [email protected] for more information.

Preregistration Pricing through December 1

Government Attendee $745Industry Attendee $1,150 Not Included in All-Access Pass.

ALL-ACCESS PASS

Advance On-site $1,200 $1,500

this value-packed pass has you covered!Includes the following conference tracks: Broadband Unlimited, Cable Conference at

CES, CEA Research Summit at International CES, CONNECTIONSTM Summit at CES, Content in the Cloud, Digital Health Summit, Digital Hollywood, Emerging Technology,

Flash Forward: Flash Memory Storage Solutions for Mobile Devices and Data-Hungry Applications, HigherEd Tech Summit, Home Entertainment and Lifestyle Technologies,

In-Vehicle Technology, Issues and Attitudes, Just the Facts: Research, Reports and Revelation, Kids@Play and MommyTech, Media Money Makers, Silvers Summit, Smart

Grid Homes, Smartphone and Tablet Conference, Sports and Fitness Tech, Tech Policy Summit, Technology and the Environment, The Tweet House Presents: Social Media

Success Stories and Wireless Communications.

Conference Tracks


CONNECTIONSTM Summit at CES Hosted by market research fi rm Parks Associates,

these interactive sessions explore trends, emerging business models and technologies, and growth

opportunities for products and services in the digital home/living space. Leading executives share consumer

and industry data on trends in CE, home systems, value-added services, video and mobile; building ARPU

through video, support and mobile; consumer and business strategies for connected CE; Smart Grid benefi ts

and challenges; and mobile applications.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500CONNECTIONS All-Day Pass $395 $595CONNECTIONS Single-Session Pass $195 $295

Analyst Roundtable: The Connected Home is Here!

Thursday, January 6 LVCC, South Hall9:45–10:45 a.m. S206–207

Parks Associates analysts discuss key consumer and technology trends, providing insights into CE buying patterns, value-added services, new video services, 3DTV, and health, energy and home monitoring. Examine business cases for connected CE and trends in interactive advertising, and gain insights into emerging mobile communications, broadband and devices.

Panelists: Bill Ablondi, Director, Home Systems Research, Parks AssociatesPietro Macchiarella, Research Analyst, Parks AssociatesKurt Scherf, VP, Principal Analyst, Parks AssociatesHarry Wang, Director, Health & Mobile Product Research, Parks AssociatesHeather Way, Research Analyst, Parks Associates

Operator Strategies: Video, Services and Support

Thursday, January 6 LVCC, South Hall11 a.m.–Noon S206–207

As broadband service providers become consumer-experience providers, they are offering sticky entertainment bundles and video-everywhere services, as well as value-added and tech support services. Learn how content operators can expand their current strategies to increase revenues and customer satisfaction.

Moderator: Kurt Scherf, VP, Principal Analyst, Parks Associates

Panelists: Wynn Grubbs, VP of Sales and Marketing, PlumChoiceSteve Oetegenn, Chief Sales and Marketing Offi cer, VerimatrixSean Miller, President, iTOK Inc.

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Monetizing Connected Consumer Electronics

Thursday, January 6 LVCC, South Hall 12:15–1:15 p.m. S206–207

Analysts and industry executives discuss the consumption of interactive entertainment in the digital era and reveal opportunities in connected gaming, personalized applications, Internet video, video platforms, differentiated services and mobile applications. Find out which innovative business models are working in this developing space.

Moderators: Heather Way, Research Analyst, Parks Associates Pietro Macchiarella, Research Analyst, Parks Associates

Panelists: Dave Habiger, President and CEO, Sonic Solutions Andy Melder, VP, Business Development, Gigle Networks Brian David Johnson, Intel Joel Marshall, Executive VP, Steelhead Advertising

Executive Roundtable: The Smart Grid and the Home Area Network


Utilities are deploying AMI to improve their electricity distribution systems, but consumers need the appropriate infrastructure, including smart meters and control communication technology, to benefit. This session explores the challenges in developing Home Area Network (HAN) solutions, from building consumer demand to creating viable business models.

Moderator: Bill Ablondi, Director, Home Systems Research, Parks Associates

Panelists: Tom Bottorff, Sr. VP, Regulatory Affairs, PG&E Chris King, Chief Regulatory Officer, eMeter Corp. Kris Bowring, Sr. Director, Platform Lead, Best Buy

Anytime–Anywhere Entertainment and Communication— Mobile Applications


Who “owns” mobile consumers, and which business models are best satisfying their demand for anytime-anywhere entertainment and communications? Join this interactive discussion of trends in mobile cloud media, new business opportunities and innovative models in the mobile applications industry.

Moderators: Harry Wang, Director, Health & Mobile Product Research, Parks Associates Heather Way, Research Analyst, Parks Associates

Panelists: Scott Levine, VP, General Manager, Blockbuster Inc. Rick Schwartz, Sr. Product Manager, Consumer Software, PacketVideo (PV)

Video Everywhere: Key Strategies

Thursday, January 6 LVCC, South Hall 4–5 p.m. S206–207

The market for video services is more competitive than ever, thanks to TV Everywhere initiatives, connected TVs, hybrid set-top boxes and online offerings for VOD and catch-up TV. Find out which trends will impact video services in 2011, and learn about the new business models, key players and top strategies winning market share.

Moderator: Brett Sappington, Sr. Analyst, Parks Associates

Panelists: Richard Bullwinkle, Chief Evangelist, Rovi Corp. Edgar Villalpando, Sr. VP, Marketing, ActiveVideo Networks

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CONNECTIONSTM Summit at CES continued

Conference Tracks


Friday, January 7 LVCC, North Hall, N258

12:45–1 p.m.

Opening Keynote—Vision for Content in the CloudCloud computing can dramatically impact many aspects of entertainment delivery—from transcoding to storage to distribution to payment collection to performance measurement. Step into the dynamic world of the cloud.

Keynote: Geng Lin, Chief Technology Offi cer, IBM-Cisco Systems Alliance

1–1:15 p.m.

Keynote 2—How Cloud-Based Solutions Are Changing Online Entertainment Delivery The infrastructure that delivers content is already stretched. Can the cloud meet the challenge of providing consumers the content they demand? Hear a fresh perspective focused on massively scalable network capacity, advanced technology capability and signifi cant capital investment—the building blocks of the digital media future.

Keynote: David Rips, President, Verizon Digital Services

1:15–2 p.m.

Panel Discussion 1—The Impact on Consumers of Implementing Cloud Computing for Media Storage Discover how cloud storage affects users’ ability to access entertainment content and to own copies of music, games, movies and other media.

Moderator: Marty Lafferty, CEO, DCIA

Panelists: Todd Weaver, CEO, ivi TVMike Lewis, Founder, KapostJason Herskowitz, VP of Product, LimeWireChristopher Allen, General Manager, NapsterGuillermo Chialvo, Gerente de Technologia, Radio MitreIan Donahue, Cofounder, RedThorne CommunicationsJim Rondinelli, VP of Strategic Development, SlackerLouisa Shipnuck, Director, Marketing & Strategy, Verizon

2–2:15 p.m.

Keynote 3—Benefi ts of Cloud–Delivered Content for Consumers: ubiquity, Cost, Portability ImprovementsCloud-based solutions offer consumers a number of clear advantages over older methods of online content distribution. Hear them all in this important address.

Keynote: Rob Shambro, Chairman and CEO, GenosTV

Content in the Cloud Explore this cutting-edge technology that promises to revolutionize

entertainment delivery! If the cloud touches your business, you won’t want to miss these eight keynotes and

three panel discussions focused on cloud-delivered content and its impact on consumers, the media,

telecom industries and consumer electronics (CE) manufacturers.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Entertainment Matters Pass $650 $950 Dec. 1–Jan. 2 Jan. 3–On-site

Content in the Cloud $200 $250


2:15–2:30 p.m.

Keynote 4—Drawbacks of Cloud–Delivered Content for Consumers: Privacy, Reliability, Security IssuesWhat have various industries experienced with inadvertent leaks or intentional hacking of confidential data? When users go offline, how can they mitigate inaccessibility to their applications or losing data accidentally? And what happens if a cloud provider goes out of business?

Keynote: Jim Burger, Member, Dow Lohnes

2:30–2:45 p.m.

Networking Break

2:45–3:30 p.m.

Panel Discussion 2—The Impact of Cloud Computing on the Entertainment and Telecommunications Industries Content rights-holders and broadband network operators are concerned that cloud storage could affect the way they manage their intellectual property and utilize network resources. Gain valuable insights on this critical issue for both industries.

Moderator: Sari Lafferty, Business Affairs, DCIA

Panelists: Stephen Condon, Director of Market Development, AT&T Alex Limberis, VP, Business Development, Next Issue Media Doug Heise, VP of Marketing & Strategy, Panvidea Guy de Beer, CEO, Playcast Mark Friedlander, National Director, New Media, SAG Mark Vrieling, CEO, ScreenPlay Anne-Carole Nourisson, VP Licensing, Vivendi Mobile Entertainment Peter Gallagher, VP, Operations, Verizon

3:30–3:45 p.m.

Keynote 5—Benefits of Cloud–Delivered Content to the Entertainment and Telecommunications Industries: Efficiency, Control, Flexibility Improvements Cloud-based solutions provide a number of clear advantages for content rights-holders and broadband network operators over older methods of online content distribution. Explore these benefits in this strategic overview.

Keynote: Barry Tishgart, VP, Internet Services, Comcast

3:45–4 p.m.

Keynote 6—Drawbacks of Cloud–Delivered Content for the Entertainment and Telecommunications Industries: Infrastructure, Disruption, Accountability IssuesWhat problems do content rights-holders face in adapting their internal content management processes to cloud-based media storage? What does the on-demand, always-accessible nature of cloud-based entertainment delivery mean for conventional distribution systems? What new kinds of liabilities does the cloud present to participants in the distribution chain?

Keynote: Claude Tolbert, VP, Business Development, BitTorrent

Content in the Cloud continued

Conference Tracks


4–4:45 p.m.

Panel Discussion 3—The Impact on Consumer Electronics Manufacturers of Cloud Computing DeploymentOur expert panel examines the implications of remotely accessing applications and data that must be integrated into networked end-user devices. A look at servers and other edge storage hardware products rounds out the discussion.

Moderator: Marty Lafferty, CEO, DCIA

Panelists: Mick Bass, VP, Strategic Alliances, Ascent MediaSean Barger, CEO, EquilibriumLes Ottolenghi, CEO and Founder, FuzeboxAlexander Marquez, Director, Intel CapitalMark Taylor, Sr. VP, Content and Media, Level 3 CommunicationsDavid Rice, Chief Strategy Offi cer, Unicorn MediaMichael Papish, Product Development Director, Rovi CorporationStuart Elby, CTO, Verizon Digital Media Services

4:45–5 p.m.

Keynote 7—Benefi ts of Cloud–Delivered Content to Consumer Electronics Manufacturers: Advanced Capabilities, New Features, Cost AdvantagesCloud-based solutions open up myriad possibilities and provide multiple benefi ts to CE manufacturers. Learn more about how cloud computing is being adopted now.

5–5:15 p.m.

Closing Keynote—The Years Ahead for Cloud ComputingEnd the day with a comprehensive overview of the benefi ts and drawbacks of cloud-delivered content for CE manufacturers: • Expanded opportunities for new products and features at

various price points • Challenges for interoperability and data security • Advantages of cloud-based solutions for

popular entertainment

Keynote: Mark Teitell, Executive Director, Digital Entertainment Content Ecosystem (DECE)

Sponsored by:







8:30–9:30 a.m.

Digital Health Summit Welcome and Keynote: From the Army to the Public: TATRC Pushes the Envelope on mHealth and Telemedicine From exploratory research to integrated programs, the U.S. Army’s Telemedicine & Advanced Technology Research Center (TATRC) leads the pack in mHealth and Telemedicine. Deputy Director Colonel Ron Poropatich’s keynote address reveals the latest innovations shaping consumer technology and how they translate for civilians.

Moderator: Jill Gilbert, Co-producer, Digital Health Summit at CES

Keynote: Colonel Ron Poropatich, Deputy Director, TATRC

9:30–10:30 a.m.

Is Digital Health Here to Stay?With rising care costs and demand for more efficient systems, digital health is an important piece of the solution. Industry leaders at the forefront share insights on how digital health is changing the landscape of healthcare and improving the lives of consumers. Saving money? Check. Saving lives? Double-check.

Panelists: Harry Greenspun, MD, Chief Medical Officer, Dell Services C. Martin Harris, MD, Chief Information Officer, Cleveland Clinic Richard Migliori, MD, Chief Medical Officer, UnitedHealth Group

10:30–11:30 a.m.

The Role of Remote Monitoring in Digital Healthcare SystemsWith an aging population and more than 860 million people with chronic conditions, technologies for managing care are crucial for staying healthy. Whether it’s diabetes management, fitness tracking or sharing health data with a doctor in another city, telehealth devices and communication technologies are putting consumers in the driver’s seat.

Moderator: Eric Taub, Writer, The New York Times

Panelists: Jason Goldberg, President, Ideal Life Michael Foley, Executive Director, Bluetooth SIG Andrew Arroyo, VP, IT, eCardio

11:30 a.m.–12:30 p.m.

The Doctor in Your Hand: Exploring Mobile Health OptionsNearly 8 out of 10 Americans want to receive health services via mobile device. And with more people on-the-go, there is an urgency among developers to meet consumer demand. But lots of questions remain: Who’s regulating? Who’s paying? And are these devices delivering what they promise?

Moderator: Brian Dolan, Cofounder and Editor, MobiHealthNews

Panelists: David Inns, President and CEO, GreatCall Bradley Merrill Thompson, Attorney, EpsteinBeckerGreen

Digital Health Summit focuses on the booming market of

consumer-based innovations where technology and healthcare converge. This rapidly expanding

industry offers groundbreaking technologies and consumer solutions that not only improve

outcomes and generate endless business opportunities, but move beyond hospitals and

doctors’ offices to transcend the traditional healthcare model.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Digital Health Summit FREE with your 2011 CES Registration: Exhibits Plus Pass

Digital Health Summit FREE REquIRES 2011 CES REGISTRATION

Conference Tracks


12:30–1:30 p.m.

Digital Health Lunch Panel: A Sneak Peak at The Future of Wireless HealthIf the present state of wireless health is any indication, the future is full of promise. Qualcomm and partners share insights on the next-generation wireless health solutions that industry insiders can’t stop talking about.

Moderator: Don Jones, VP, Business Development, Health & Life Sciences, Qualcomm

1:30–2:30 p.m.

Does Technology Motivate People to Stay Healthy? New, innovative programs promise rewards for sticking with the plan, from games to diabetes-management devices and real-time health feedback straight from your Smartphone. Can good tech really infl uence healthy behavior, or are we fooling ourselves? Hear from experts on how and why the “dangling carrot” really works.

Moderator: Elizabeth Boehm, Principal Analyst, Forrester Research

Panelists: Michael Matthews, Head, North America, Bayer Diabetes CareRod Morris, Director, Ant WirelessDr. L. Miguel Encarnacao, Director and Partnership Leader of Emerging Technology Innovation, HumanaRichard Tate, Director of Communications and Marketing, Zamzee

2:30–3:30 p.m.

Hospitals Without Walls: New Technologies Diminish Barriers to Healthcare Delivery The old-school challenges of healthcare delivery are fast becoming a thing of the past. Who would have believed we could be face-to-face with our doctor, miles apart, and receive the same quality treatment—all while reducing hospitalizations and keeping dollars in consumers’ pockets? The new über-effi cient technologies shatter the healthcare paradigm.

Moderator: Jay Sanders, MD, President and CEO, The Global Telemedicine Group

Panelists: Eran Sandhous, Marketing Director of Emerging Connectivity Solutions Group, Texas InstrumentsSimon Dudley, Director, Public Sector, LifeSize

3:30–4 p.m.

Who Are the Game Changers in Digital Health?You don’t want to miss this! Make sure you’re in the room for the big reveal when Digital Health Summit introduces the game-changing technologies, products and services of 2011, and how these innovations are pushing the boundaries to places we’ve never been before.

4–4:30 p.m.

Consumer Impact: Case Studies in quality of LifeGet an inside look at new technologies that are improving consumers’ lives and revolutionizing the way we live—in health and disease management. Join three companies as they share insights and examples of how these technologies profoundly benefi t consumers.

Moderator: Jody Holtzman, Sr. VP, Thought Leadership, AARP

Panelists: Dr. Qiang Gao, Founder and CEO, IVT CorpBruce Cryer, President and CEO, HeartMath

4:30–5:30 p.m.

Digital Health Closing Keynote and Panel: It Just Works: Mobile Health Today and the Future of Connected WellnessWhether it involves a personal blood pressure cuff or a remote service for your cell phone, mobile healthcare is a primary goal for providers and a major demand of consumers. Hear how Continua Health Alliance members are advancing mobile healthcare, what they’re planning next and why you should care.

Moderator: Chuck Parker, Executive Director, Continua Health Alliance

Panelists: Rick Cnossen, Director of Personal Health Enabling, Intel CorporationRobert Jarrin, Director of Government Affairs, QualcommMichael McGarry, Director, Engagement & Prototypes for Transformational Development, Ascension Health


Digital Hollywood Content anytime, anywhere on screens of any size. New platforms, surprising

target audiences and refreshing approaches to reaching them. Innovative collaborations, unexpected

opportunities and lucrative revenue streams. All this, and much more, is served up at the ever-popular

Digital Hollywood sessions, led by some of the most influential players in the entertainment space. Get

a front-row seat for the event everyone will be talking about!

Pricing Advance On-siteAll-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Media Money Makers/Digital Hollywood Pass $350 $550 Single-Session Pass $150 $300

Hypertargeting: Ad Networks, Ad Serving and Ad Targeting

Wednesday, January 5 LVCC, North Hall 10–11 a.m. N259

Consumers know what they want, and, thanks to increasingly elegant platforms and software, so do marketers. Now, content and advertising partners must refine to its most relevant the information they provide to consumers. Discover how hypertargeting and hyperselecting, from the client and server sides, are delivering a more satisfying, sophisticated consumer experience.

Moderator: Sun Jen Yung, Managing Director, Headwaters MB

Panelists: Aaron Rothman, Sr. Product Manager, Google Tod Sacerdoti, CEO, BrightRoll James Colborn, Director, Microsoft Advertising Jeff Hochberg, VP, Sales, AOL and Advertising.com James Semenak, Principal Industry Consultant, Media and e-Business Consulting, Teradata Corp. Mark Yesayian, Managing Director, MEC

Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile

Wednesday, January 5 LVCC, North Hall 11:30 a.m.–12:30 p.m. N259

With new technologies grabbing an ever-greater share of total advertising dollars, and with data open to countless interpretations, accountability is more important than ever. Happily, the ability to understand the metrics and analytics being applied to broadband, UGM, Social Networks, P2P and mobile is improving greatly. Take a look at the latest techniques and question the assumptions that underpin advertising in the new media.

Moderator: Patrick Hayes, VP, CSMG Globals

Panelists: Benjamin Chen, Chairman/CEO, Mochila David Gill, Sr. Director, Mobile Media and Marketing, The Nielsen Co. Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corp. Andy Atherton, COO and Cofounder, Brand.net James Lou, Chief Strategy Officer, DDB Worldwide

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Conference Tracks


Media and Brand Ubiquity—Fashion, News, Sports, Comedy and Reality—TV, PC—The Tablet, The Smartphone—Understanding the Content and Commerce Equation

Wednesday, January 5 LVCC, North Hall1–2 p.m. N259

More than at any other time, the consumer relationship to brand, media and technology is loyalty-driven and profound. The advent of always-on communication through Tablets, Smartphones, broadband and TV keeps consumers positively engaged. Hear how enhancements to devices and networks will deepen and further solidify those relationships.

Moderator: Shawn Gold, CEO, Cocodot

Panelists: Jeremy Lockhorn, Director, Emerging Media & Video Innovation, Razorfi shSimon Kelly, Chief Operating Offi cer, Story WorldwideAndrew Solmssen, General Manager and EVP, SchematicMark Mangiola, Venture Partner, Canaan Partners

Contextual Media and Advertising: Transforming and Redefi ning the Relationship Among the Consumer, Advertising and Media Platforms

Wednesday, January 5 LVCC, North Hall2:30–3:30 p.m. N259

All media and the information they deliver are increasingly contextual. Some refi ne messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. Learn how media, advertisers and content creators are managing a complex universe containing hundreds of millions of individual preferences.

Moderator: Doug Scott, President, OgilvyEntertainment

Panelists: John Capano, Sr. VP, Director of Digital Strategy, WundermanNada Stirratt, Chief Revenue Offi cer, MySpaceJeff Lanctot, Managing Director, Microsoft AdvertisingSeth Barron, Advertising Program Manager, Google | YouTubeAri Bluman, President, North American Sales and Operations, 24/7 Real MediaGabe Vehovsky, EVP, Strategy & Client Solutions, Digital Media, Discovery Communications

Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD and PVR

Wednesday, January 5 LVCC, North Hall4–5 p.m. N259

In this challenging economy, agencies and brand managers need the biggest bang for each buck. Do they choose traditional or new media? How do they allocate among print, TV, cable, broadband, social media, search, ITV and mobile? Explore the advertising choices of 2011 against a tough economy and a world of new platforms.

Moderator: Terry S. Bienstock, CEO, Mobileactive Media, LLC

Panelists: Marc Ruxin, Chief Innovation Offi cer, Universal McCannJim Turner, Sr. VP of Products, Canoe VenturesKevin Smith, Group VP, Spotlight Integrated Media Sales, ComcastTara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.Jeff Minsky, Director, NEXT Emerging Media, OMD Ignition FactoryKim Luegers, Associate Media Director, Emerging Media, DRAFTFCBIan Foley, Sr. Director, Emerging Platforms Business Development, YuMe

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The Television Ecosystem: Programming, Pay Services, Advertising and Multiplatform Distribution—Revenue and Strategies

Thursday, January 6 LVCC, North Hall 10:30–11:30 a.m. N259

Television 3.0 is here. With integrated PVR, DRV, VOD, broadband, wireless, VoIP and mobile applications, it’s the central component of the electronic experience. Gain insights into how media, entertainment and technology companies are competing for the hundreds of millions of global consumers gathered around “the set.”

Moderator: Shahid Khan, Chairman and Chief Strategist, MediaMorph Inc.

Panelists: Eric Shih, Director of Business Development, Digital Business Unit, Scripps Networks Saul Berman, Global Strategy & Change Leader, IBM Bruce Eisen, VP, Online Content Development & Strategy, DISH Network Bryan Perez, Sr. VP/GM, NBA Digital Scott Brown, Sr. VP, Media Strategy & Digital Platforms, The Nielsen Company

Video Anytime, Anywhere: Video Across Platforms—Television, Internet and Mobile—Understanding the Value Proposition

Thursday, January 6 LVCC, North Hall Noon–1 p.m. N259

At their cores the broadcast and cable industries have always been video-delivery technologies. With video at the heart of how consumers experience their daily lives—whether by mobile, broadband or the Web—television’s video infrastructure is ideally positioned to respond to the way consumers now communicate.

Panelists: Eric Berger, Sr. VP, Digital Networks, and GM, Crackle, Sony Pictures Television Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business Mark Garner, Sr. VP, Digital Distribution, Marketing and Business Development, A&E Television Networks Stephen Condon, Director of Market Development, AT&T Digital Media Solutions Mark Marvel, Sr. Director, MSNBC.com Melody Tan, Sr. VP, Strategy & Business Operations, MTV Networks/BET Networks/EPIX

Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience

Thursday, January 6 LVCC, North Hall 1:30–2:30 p.m. N259

The digital home, while not fully realized, is under construction. For Hollywood, the opportunities around content are golden. How will the creative and technology communities respond to a fully realized OnDemand world of television, film and gaming? Find out as we open the door to exciting new possibilities in consumer entertainment.

Moderator: Ira Rubenstein, Executive VP, Global Digital Media Group, Marvel Entertainment Inc.

Panelists: John Penney, EVP, Strategy & Business Development, Starz LLC Curt Marvis, President of Digital Media, Lionsgate Hardie Tankersley, VP, Innovation, Fox Broadcasting Co. Emil Rensing, Chief Digital Officer, Epix John Clakins, Executive VP, Global Digital and Commercial Innovation, Sony Pictures Home Entertainment

The Flat-Panel Television Platform: HD, Downloads, Interactivity, Widgets—New Relationships, New Technology

Thursday, January 6 LVCC, North Hall 3–4 p.m. N259

The richest-ever TV viewing experience is possible, thanks to set-tops, broadband and DVR. Everyone in the entertainment and technology chain—content owner, middleware and head-end operator, service provider and CE manufacturer—is vital to delivering personal and enhanced video. What new roles will TV fill for consumers in the future?

Moderator: Kris Alexander, Chief Strategist, Connected Devices and Gaming, Akamai Technologies

Panelists: Russ Schafer, Sr. Director of Product Marketing, Connected TV, Yahoo! Inc. David Ulmer, VP, Content and Services, LG Electronics Nick Colsey, VP, Network Promotion, Sony Electronics Inc.

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Digital Hollywood continued

Conference Tracks


Venture Funding, Investment and Mergers—Leadership in the Entertainment and Technology Space: Broadband, Social Networks, Mobile and Games

Friday, January 7 LVCC, North Hall10:30–11:30 a.m. N259

Join a group of infl uential players in the media, entertainment and tech fi nance worlds for an enlightening look at emerging growth areas in our industry. They’ll reveal where the value and opportunities are, who’s investing, and whether we’re headed for a bubble or sustained hypergrowth in the convergence space.

Moderator: Joey Tamer, President, S.O.S. Inc.

Panelists: Richard Yen, Director, Private Equity, Saban Capital GroupLen Rand, Managing Director, Granite VenturesKevin Spain, Principal, Emergence Capital PartnersTodd Dagres, Founder and General Partner, Spark CapitalDavid Siemer, Founder, Siemer & Associates Inc.Gadi Tirosh, Partner, Jerusalem Venture PartnersJim Labe, CEO, TriplePoint Capital

The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment

Friday, January 7 LVCC, North HallNoon–1 p.m. N259

As consumers integrate broadband into every aspect of their everyday lives, Hollywood and Madison Avenue have exciting new opportunities to experiment with all forms of electronic messaging. Find out how this quantitative shift in the creative process will transform advertising, entertainment and the devices themselves. The possibilities are endless.

Moderator: Xavier Kochhar, Managing Partner, Media Link, LLC

Panelists: Lewis Henderson, CEO, Davie Brown EntertainmentBrandon Berger, VP, Digital Innovation, MDCAndrew Ward, Eastern Regional VP, Spotlight Integrated Media Sale, ComcastLori H. Schwartz, Chief Technology Catalyst, NA, McCann WorldgroupBrian Lesser, Sr. VP and General Manager, Media Innovation Group, WPPDavid Kang, Sr. VP and General Manager, Subscription Services, Rodale

Internet Video, Advertising and Marketing: The Next Generation of Consumer Reach

Friday, January 7 LVCC, North Hall1:30–2:30 p.m. N259

Internet video has fi nally gained the acceptance of the advertising and marketing industries. Available on a PC, mobile device or TV, and predicted to dominate consumer media in a few years, it’s a maturing delivery system for an increasingly elusive audience—just the answer marketers have been waiting for.

Moderator: David E. Leibowitz, Managing Partner, CH Potomac

Panelists: Debbie Solomon, Managing Director, Business Planning, MindshareRichard Jalichandra, CEO, Technorati MediaJon Goldman, CEO, QlipsoScott Ferris, General Manager, Microsoft AdvertisingWalker Jacobs, Executive VP, Turner/SI Digital Ad Sales, Turner Broadcasting System Inc.David Maher Roberts, CEO, The FilterShaukat Shamim, CEO and Cofounder, Buysight

Branded Media Marketing—Across Platforms—TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games—Reinventing the Commerce and Media Model

Friday, January 7 LVCC, North Hall3–4 p.m. N259

Breaking through the competitive cacophony of vying for consumers’ attention is more daunting than ever. Find out how the industry’s TV, music, wireless, fi lm and broadband marketing and creative teams are reinventing the world of entertainment, branding and marketing, with impressive results.

Moderator: Neil McGinness, CEO, Weekly World News

Panelists: Russ Axelrod, Sr. Brand Strategist, Microsoft AdvertisingMike Wiese, Director of Branded Entertainment, JWTJ. Andreas Stecher, EVP, FishlabsThomas Ellsworth, CEO, GoTV NetworksJane Olson, Sr. VP, Marketing and Brand Strategy, Oxygen MediaChase Norlin, CEO, AlphaBirdMichael Lazerow, Chief Executive Offi cer, Buddy Media

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From Touch Screens to Mind Control: The Future of User Interfaces


Gesture-based video game systems have won over consumers of all ages, and touch screens are ubiquitous on portable devices. Will the PC be the next CE product to abandon buttons? Are TVs far behind? From voice control to object recognition to brain control, what user interfaces are just ahead?

Moderator: Ryan Block, Editor-at-Large, Engadget

Panelists: Phil McKinney, VP and Chief Technology Officer, Personal Systems Group, HP Paolo Pastorino, Business Development & Marketing Manager, Loquendo

Powering Up Without the Wires


TVs that extract power from thin air. Devices that harvest electricity from Wi-Fi signals so you never have to plug in again. When will these and other next-gen technologies be ready to deploy? Catch up on the state of wireless power, including systems that use solar and other alternative energy sources.

Moderator: Paul Hochman, Contributor, “Today” show

Panelists: Emily Cooper, Principal Engineer, Wireless Power, Intel Harry Ostaffe, Director of Marketing & Business Development, Powercast Dave Baarman, Director, Advanced Technologies, Fulton Innovations

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Emerging Technology How many inventions once thought to be the product of overheated

imaginations now sit in millions of family rooms, swing along in countless backpacks and briefcases or perch

inside infinite pairs of ears? Some have become so integral to our daily lives that we take them for granted.

Still, emerging technology retains the power to enthrall and beguile us. Consider the next level of what’s

possible and discover what might become a classic.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 CE Pass $399 $599 Single-Session Pass $150 $300

Conference Tracks


Predicting the Next iPod

Saturday, January 8 LVCC, South Hall10:30–11:30 a.m. S206–207

What’s the next must-have CE product or category? A panel of trending experts and anthropologists share their insights on the factors that infl uence consumer preferences and play a key role in determining which products the public embraces.

Moderator: Sean Captain, Consumer Strategist, Media, Entertainment and Technology, Iconoculture

Panelists: Genevieve Bell, Intel Fellow, Intel Labs Director, Interaction & Experience ResearchAndrew Peters, Director, UE Architects

Emerging CE Technology: A Preview of the IEEE ICCE’s Most Interesting Technologies

Saturday, January 8 LVCC, North Hall3–4 p.m. N258

For over 25 years the Consumer Electronics Society of The Institute of Electrical and Electronic Engineers (IEEE) has hosted leading scientists and engineers at the International Conference on Consumer Electronics (ICCE) co-located at CES. These experts will review disruptive and emerging technologies at least fi ve years from the marketplace in video, audio, computing, gaming, communications and more.

ET3 ET4 FREEREquIRES2011 CESREGISTRATION

Sponsored by:






Friday, January 7 LVCC, South Hall, N206–207

9:30 a.m.

JEDEC WelcomeModerators: Charles Furnweger, Consultant, JEDEC

Mian Quddus, Chairman, JEDEC9:30–10 a.m.

JEDEC Keynote: Mobile Memory OverviewThe divergence of DRAM and Flash performance for mobile solutions has created an opportunity for new technologies, but certain criteria must exist for easy integration. This keynote will cover trends in DRAM and NAND flash and the requirements for integration of new technologies into a mobile platform.

Keynote: Karin Werder, Director, Memory Development, RIM

10–10:30 a.m.

High-Speed Flash: Its Applications and TrendsOffering fast data access and rapid transfer times between devices, high-speed flash can help your designs meet consumer demand for increasingly data-hungry applications.

Presenter: Doug Wong, Sr. Member, Technical Staff, NAND Flash Memory, Toshiba

10:30–11 a.m.

e-MMC™ 4.41 and 4.5: Architecture for High Speed—Functions and FeaturesLearn more about new optional features for enhancing device performance with the recently published e-MMC v4.41, which includes a high-priority interrupt mechanism (HPI) and host-controlled background operations processing (BO). Plus, get a preview of plans for version 4.5.

Presenter: Victor Tsai, NAND Architecture Strategy, Micron

11–11:30 a.m.

Flash Storage Trends and EcosystemIf you’d like to better understand high-speed interface requirements for the PC and mobile device markets, don’t miss this session. You’ll hear about potential solutions with NAND flash and its many uses in consumer applications.

Presenter: Rick Wietfeldt, PhD, Sr. Director, Technology, Qualcomm

Flash Forward: Flash Memory Storage Solutions for Mobile Devices and Data-Hungry Applications

An explosion of data-intensive apps for mobile devices is driving the need for versatile storage

solutions. Flash memory dominates because it offers low-cost, high-performance storage for countless

devices and computing products. Discover how technological advancements and new standards for

flash will power applications and impact devices now and in the future. You’ll learn about flash storage

trends and ecosystems; high-speed flash applications; Universal Flash Storage (UFS); solid-state

drives; and e-MMCTM.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500 Flash Forward: Flash Memory Storage Solutions $125 $250 for Mobile Devices and Data-Hungry Applications

Conference Tracks


11:30 a.m.–Noon

Managing Signal Integrity in Tomorrow’s High-Speed Flash Memory System DesignsExpectations for fl ash memory system performance continue to increase, which poses a challenge for managing signal integrity. Learn what factors can cause signal integrity issues and how proper design strategies can mitigate them.

Presenter: Perry Keller, Standards and Applications Program Lead, Agilent

1–1:30 p.m.

uFS Specifi cation updateGet the most current information on the JEDEC UFS (Universal Flash Storage) high-speed interface standard. This next-generation specifi cation will enable higher performance and faster data transfer rates when fl ash memory storage is used in mobile devices. Power, performance, pin-count and system scalability are the main focuses for UFS.

Presenter: Sung H. Lee, Engineer, Samsung

1:30–2 p.m.

Creating Memory for Asia’s Future Mobile Devices Already the world’s largest mobile phone market, the Asia-Pacifi c region’s continued technology expansion offers unparalleled growth opportunities. Find out how new memory technology is matched to expanding consumer demand for enhanced features and functionality in this important market.

Presenter: Desi Rhoden, Executive VP, Montage Technology

2–2:30 p.m.

Will SSDs Change the World or Not?The merits of solid-state drives (SSDs) extend beyond their benchmark scores. When used as mainstream storage devices, SSDs have the potential to empower new digital lifestyles. Join us to learn about important SSD trends and real-world pros and cons.

Presenter: Ed Dawson, Engineer, Toshiba

2:30–3 p.m.

SSDs: Bringing Greater Effi ciency to the Enterprise ArenaThe need for energy effi ciency and IOPS performance is compelling IT decision makers to consider moving to solid-state drives (SSDs) for storage in Enterprise systems. Samsung’s Tony Kim discusses potential power savings from reduced energy consumption and lower cooling costs, the benefi ts of greater reliability and TCO reductions.

Presenter: Tony Kim, Memory Marketing Director, Samsung

3–3:30 p.m.

The Evolving NAND Flash Business Model for SSDNAND fl ash is ready for a new business model and technical standards that will allow the SSD market to grow at top speed. We discuss the major issues: cost-cutting, stronger error-correction and data recovery, NAND in SSDs for computing apps (including demanding Enterprise applications) and the advent of soft-interface technology.

Presenter: Steffen Hellmold, VP, Business Development, Memory Products, SandForce

3:30–4 p.m.

Data Tsunami: Storage Trends in a Fragmenting MarketPCs and Notebooks have dominated the market as the primary data-storage and display devices—until now. New products and markets are here to stay. Check out the current array of options and mine the raw data for trends to help us ride out the tsunami.

Presenter: Bill Gervasi, Memory Technology Analyst, FormFactor


Thursday, January 6 LVCC, North Hall, N253

8–9 a.m.

HigherEd Tech Open and Greetings: Bagels and Bandwidth Breakfast and RoundtableJoin us for breakfast and a roundtable discussion with leading education technology policymakers. Bring your questions and ideas to this interactive Q&A session. Sponsored by McGraw Hill.

Moderator: Josh Fischman, Sr. Editor, Faculty, Research & Technology, The Chronicle of Higher Education

Presenters: Jinny Goldstein, Cofounder and Executive Producer, HigherEd Tech Summit Peter C. Davis, President, McGraw-Hill Education

Panelist: Karen Cator, Director, Office of Educational Technology, U.S. Department of Education

9–9:30 a.m.

Technology Subversives: Millennials at the College GateDisappointed by the technology at their colleges, Millennials are taking matters into their own hands. Find out how today’s students are using technology in ways that might surprise their institutions.

Presenter: Dan Coates, President, Youth Pulse Inc.

9:30–10:45 a.m.

Keynote: DIY u: The Coming Transformation of Higher EducationRecently named one of the “ultimate change agents in education” by The Huffington Post, author Anya Kamenetz offers an unexpected perspective on the future of knowledge, talent and innovation based on her new book, DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education.

Keynote: Anya Kamenetz, Author & Staff Writer, Fast Company

10:45–Noon

High-Tech Backpack“No more pencils, no more books …” Is this childhood ditty coming true? Peek inside a high-tech backpack and see what today’s students take to college.

Moderator: Dr. John Ittelson, Professor Emeritus, CSU Monterey Bay, and Director of Communication, California Virtual Campus

Panelists: Osman Rashid, Cofounder and CEO, Kno Inc. Obadiah Greenberg, Business Development Manager, Google Apps for Education, Google

HigherEd Tech Summit From online classes and e-texts to virtual labs, from

24/7 faculty to open courseware, technology is revolutionizing what it means to go to college.

HigherEd Tech brings together the educators, policymakers and high-tech experts who are

reinventing higher education, and showcases the next generation of digital education tools.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500HigherEd Tech Summit FREE with your 2011 CES Registration: Exhibits Plus Pass

FREE REquIRES 2011 CES REGISTRATION

Conference Tracks


Noon–1 p.m.

Getting to Graduation: Is Technology the Ticket?The U.S. has slipped to twelfth among industrialized nations in postsecondary graduates. President Obama’s goal is to raise the college completion rate to 60 percent in 10 years. Can technology help improve student success and boost graduation rates?

Moderator: Josh Fischman, Sr. Editor, Faculty, Research & Technology, The Chronicle of Higher Education

Panelists: Peter C. Davis, President, McGraw-Hill EducationMark David Milliron, Deputy Director, Higher Education, Bill and Melinda Gates Foundation Linda M. Thor, Chancellor, Foothill-DeAnza Community College District

1–1:45 p.m.

Going Global Luncheon with Rosetta Stone Enjoy a buffet of international foods and a demonstration of Rosetta Stone’s innovative language-learning solutions. Try the software that’s empowering colleges to prepare students for global citizenship.

Presenter: Tom Adams, President and CEO, Rosetta Stone

1:45–2:30 p.m.

High Tech uDigital tools and services are turning the ivory tower into High Tech U. Is going global replacing going Greek? Preview the latest innovations in technology for college students.

Presenters: Mike Guillory, Manager, Worldwide Brand and Communications, Texas Instruments Inc.Steven Hodas, Chief Executive Offi cer, Noodle Education, Inc.

2:30–3:30 p.m.

Breaking the Mold and Putting the Pieces Together AgainTechnology is powering bold, innovative models of higher education—institutions, programs and partnerships—that are changing not only the where of learning but the how. What are these innovators doing differently and why?

Moderator: Dr. Kenneth Green, Director, The Campus Computing Project

Panelist: John Katzman, Founder and CEO, 2tor Inc.

3:30–4:30 p.m.

From Dewey to DigitalNever look for 973.06 again! E-books, digital devices and software, sophisticated search engines and new-generation platforms are shaking up the world of textbooks, academic scholarship and instruction.

Moderator: Dr. John Ittelson, Professor Emeritus, CSU Monterey Bay, and Director of Communication, California Virtual Campus

4:30–5 p.m.

Keynote: Technology in the Future Tense: Hype, Trends and PredictionsThe Wall Street Journal columnist Walt Mossberg offers his unvarnished insights into where digital technology is heading.

Keynote: Walt Mossberg, Columnist, The Wall Street Journal

5–6 p.m.

Next-Gen Learning Challenges: A New Gates Foundation Program to Harness TechnologyThe Gates Foundation will spend up to $20 million on phase one of “Next Generation Learning Challenges,” a program that encourages innovative uses of technology to prepare students for college and get them to graduation. Help shape the program with your feedback and ideas at our open forum. Refreshments will be served.

Presenter: Josh Jarrett, Sr. Program Offi cer, Postsecondary Student Success, Bill and Melinda Gates Foundation


In Search of TV’s Next Big Thing


Picture quality has reached new heights, and Web widgets, Internet streaming and 3D are fast becoming common TV features. Which technologies and features will capture the consumers’ imagination and propel TV sales in the coming years? Will it be super-thin OLED, wireless connectivity, video chatting or something waiting in the wings?

Moderator: Laura Sydell, Arts and Technology Correspondent, NPR

Panelists: Peter Bocko, Chief Technology Officer, East Asia, Corning Incorporated Brian Johnson, Consumer Experience Architect, Intel Edgar Villalpando, Sr. VP, Marketing, ActiveVideo Networks Ronald Jacoby, Sr. Director and Chief Architect, Yahoo! Connected TV Chris Fawcett, VP, TV, Sony

3DTV Report Card: Next Frontier in Home Entertainment?


From the global success of Avatar to the widespread rollout of 3DTVs, 3D has gained enormous mindshare in the past year. But questions abound: Are consumers buying into it? Is there enough content? What about the potential health risks? And when will we be able to lose those glasses?

Moderator: Jim Willcox, Electronics Sr. Editor, Consumer Reports

Panelists: Bryan Burns, VP, Business Strategy and Development, ESPN John Revie, Sr. VP of Home Entertainment, Samsung John Batter, Co-President of Production for Feature Animation, DreamWorks Animation

HEL1 HEL2

With the growing array of home entertainment options, consumers are becoming more tech-savvy and

more selective. From the connected home to applications for the family room TV, new technologies

have to work hard to win over finicky consumers, particularly when purses are opened more grudgingly.

What has sizzle and what will fizzle in 2011? These informative sessions look at the big trends in major

categories: TV, computers, Tablets, 3D and more.


Home Entertainment and Lifestyle Technologies

Conference Tracks


The Great Slate Debate

Thursday, January 6 LVCC, North Hall1:30–2:30 p.m. N256

The success of Apple’s iPad and Amazon’s Kindle has proven that there is indeed a strong market for “tablet” devices. What’s the potential of this market? As rival products emerge, which companies are positioned to win consumers? What about netbooks—can they coexist with Tablets and e-readers?

Moderator: Michael Miller, Blogger, PCMag.com: Forward Thinking

Panelist: Masa Okumura, Sr. Director of Product Development, Toshiba America Information Systems Inc.

It’s a TV. It’s a Computer. No, It’s a ...

Thursday, January 6 LVCC, South Hall3–4 p.m. S204–205

A growing number of consumers connect their TVs to the Internet. But in the new world of “Over-the-Top TV” there are more questions than answers. Will viewers shift to Internet-only services? How can cable and satellite companies compete? How will providers monetize content, and are consumers willing to pay?

Moderator: Colin Dixon, Sr. Partner, Advisory, The Diffusion Group

Panelists: Richard Bullwinkle, Chief Evangelist, Rovi Corp.Phil Wiser, President & CEO, SezmiVincent Dureau, Head of TV Technology, GoogleTom Rogers, CEO, TiVo

2011: Year of the Connected Home?

Saturday, January 8 LVCC, South HallNoon–1 p.m. S206–207

Wi-Fi and Ethernet connectivity have become more widespread in homes, electronics and appliances, but are they enough to encourage consumer adoption? What new products drive growth? How can the industry simplify communication among products and make them easier to control?

Moderator: Jason Knott, Editor, CE Pro

Panelists: Daniel Marotta, EVP & GM, Broadband Communications Group, BroadcomNeil McPhail, Sr. VP, Emerging Business, Best BuyWill West, CEO, Control4Christopher Albano, Sr. Director, CPE and Home Networking, Comcast—Offi ce of the CTODavid McCalpin, General Manager for Home Energy Management, GE

HEL3

HEL4

HEL5

CE PASS Advance On-site $399 $599

our most popular sessions, conveniently packaged at an amazing price!

Includes the following conference tracks: Digital Hollywood, Emerging Technology, Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and

Attitudes, Technology and the Environment and Wireless Communications.


Tut01: Tutorial 01—DIY Haptics, A Practical Intro to Haptics for CE PeopleSunday, January 9 LVCC, North Hall 10–11:40 a.m. N264

Tut02: Tutorial 02—IPTV Services and TechnologiesMonday, January 10 LVCC, North Hall 2:10–3:50 p.m. N264

Tut05: Tutorial 05—An Introduction to OpenCLTuesday, January 11 LVCC, North Hall 8–9:45 a.m. N262

Tut03: Tutorial 03—Mobile Displays Technologies and ApplicationsTuesday, January 11 LVCC, North Hall 2:20–4 p.m. N264

Tut04: Tutorial 04—3D Video/Data Services for Mobile DisplaysWednesday, January 12 LVCC, North Hall 2:20–4 p.m. N264

Tutorials January 9–12

IEEE: International Conference on Consumer Electronics (ICCE)

What’s the future of digital media? Find out as ICCE presents groundbreaking research, in-depth tutorials and

provocative panel discussions in this comprehensive and dynamic program. Distinguished guest speakers

address key industry drivers, including interactive TV, Smart Grid, 3D codecs, cooperative driving, high-speed

interconnects and green CE technologies. With more than 90 sessions, themed daily keynotes and ample

networking opportunities, you won’t want to miss it! Take advantage of special pricing for Sunday’s sessions.

Pricing Advance On-site Sunday Only

Member $545 $645 $250 Nonmember $715 $815 $300 CE Society and Affiliate Members $525 $625 Student Member $295 $395 Student Nonmember $330 $430 Life Member $270 $370 Extras: Printed Conference Digest $35 $45 Lunch Ticket $45 $50 Conference Dinner Show $65 $75 Not Included in All-Access Pass.

Conference Tracks


Sunday, January 9 LVCC, North Hall

8:20–10 a.m. IEEE Opening Keynote: Gary Shapiro, President and CEO, CEA®LVCC, North Hall, N257/N259/N261

10–11:40 a.m. T03-S1: Video Distribution 1—SystemsLVCC, North Hall, N258

T08-S03: Wireless SystemsLVCC, North Hall, N262

Tut01: Tutorial 1—DIY Haptics, A Practical Intro to Haptics for CE People LVCC, North Hall, N264

T04-S1: Audio ProcessingLVCC, North Hall, N260

T15-S01a: Interactive TV ILVCC, North Hall, N256/N254

11:50 a.m.–2:20 p.m.IEEE Panel Session (CES Review) and Luncheon Keynote from Wayne Luplow, Zenith ElectronicsLVCC, North Hall, N257/N259/N261

T15-S01b: Interactive TV IILVCC, North Hall, N256/N264

2:30–4:10 p.m.T11-S02: Flash Memory in Consumer ElectronicsLVCC, North Hall, N260

T08-S01: Wireless Systems and DevicesLVCC, North Hall, N264

T02-S1: MPEG AVC/H.264 Video CodingLVCC, North Hall, N258

T13-S01: Haptics in CE—Associate Session with Trans on HapticsLVCC, North Hall, N262

4:30–6:30 p.m.Pan01: Panel Discussion: The Future of Digital Media: Wayne Luplow, Stu Lipoff , Bob Frankston, Kees ImminkLVCC, North Hall, N256/N254

T08-S02: ATSC SystemsLVCC, North Hall, N264

T01-S2: Image AnalysisLVCC, North Hall, N258

T05-S2: Video and Camera-Phone: Algorithms and ArchitecturesLVCC, North Hall, N260

T06-S1: Human-Computer Interaction in CE Devices and TechnologyLVCC, North Hall, N262

6:30–8:30 p.m.IEEE Welcome Reception—Sponsored by CEALVCC, North Hall, N257/N259/N261

Full Conference January 9-12


Monday, January 10 LVCC, North Hall

8–9:40 a.m.T11-S06: CE Applications for Automotive LVCC, North Hall, N260

T16-S06: Image Processing and HCI LVCC, North Hall, N264

T02-S2: Scalable Video Coding LVCC, North Hall, N258

T10-S1: Security for Mobile and Wireless 01 LVCC, North Hall, N264

T15-S06: Invited Session: Gesture Activation of CE Devices LVCC, North Hall, N256

9:35–10:45 a.m.IEEE Keynote: Gary Sullivan, Microsoft LVCC, North Hall, N257/N259/N261

9:45–10:35 a.m.P02: 3D Algorithms LVCC, North Hall, Hall Area

P01: Camera and Videocam Algorithms LVCC, North Hall, Hall Area

10:35–11:05 a.m.P13: Image Processing Posters LVCC, North Hall, Hall Area

11:05 a.m.–12:25 p.m.T03-S2: Video Distribution 2—Wireless LVCC, North Hall, N258

T16-S01: Social Impacts and Techniques for CE LVCC, North Hall, N264

T05-S1: Home Media Servers and Services I LVCC, North Hall, N260

T09-S1: Networks: Technology LVCC, North Hall, N262

T15-S04: Invited Session—Green CE Technologies I LVCC, North Hall, N256

12:30–2 p.m.IEEE Keynote: CE Society Awards/New Fellow—President IEEE CE Society— Keynote from Stephen Dukes LVCC, North Hall, N257/N259/N261

2:10–3:50 p.m.T01-S5: Video Quality Enhancement LVCC, North Hall, N258

T16-S02: Access Control and Security LVCC, North Hall, N262

Tut02: Tutorial 02—IPTV Services and Technologies LVCC, North Hall, N264

T15-S07: Invited Session—Cooperative Driving Technologies for Automotive LVCC, North Hall, N256

T15-S04: Invited Session— Green Technology LVCC, North Hall, N256

IEEE: International Conference on Consumer Electronics (ICCE) continued

Conference Tracks


3:50–4:20 p.m.P15: Video Encoding and Distribution PostersLVCC, North Hall, Hall Area

P06: Other CE TechnologiesLVCC, North Hall, Hall Area

P10: Green Consumer Technologies IIILVCC, North Hall, Hall Area

4:20–6:20 p.m.T03-S3: H.264 Transcoding and StreamingLVCC, North Hall, N258

T11-S01: Recommender Systems in CELVCC, North Hall, N260

T10-S2: Security for CE SystemsLVCC, North Hall, N262

T08-S04: OFDM Applications ILVCC, North Hall, N264

T15-S10: Invited Session: Advances and Challenges in HD InterconnectsLVCC, North Hall, N256

Tuesday, January 11 LVCC, North Hall

8–9:40 a.m.T11-S13: Cloud Computing and Metadata Techniques for CELVCC, North Hall, N256

Tut05: Tutorial 05—An Introduction to OpenCLLVCC, North Hall, N262

T08-S05: OFDM Applications IILVCC, North Hall, N264

T02-S3: Implementations and Architectures for Image/Video CodecsLVCC, North Hall, N258

T04-S2: Noise Reduction in Audio ApplicationsLVCC, North Hall, N260

9:45–10:35 a.m.Keynote: Joe KaneLVCC, North Hall, N257/N259/N261

10:35–11:05 a.m.P18: RF & Wireless PostersLVCC, North Hall, Hall Area

P03: Electronic Program Guides (EPG) and Recommender SystemsLVCC, North Hall, Hall Area


11:05 a.m.–12:25 p.m.T01-S4: Camera Image Processing LVCC, North Hall, N258

T11-S05: Developments in Consumer Digital Storage LVCC, North Hall, N260

T16-S03: HCI Enabling Tech for CE I LVCC, North Hall, N262

T11-S16: New CE Service Concepts LVCC, North Hall, N264

T15-S08: Smart Grid Regular Session LVCC, North Hall, N256

12:30–2:10 p.m.Keynote: Paul de Martini, Cisco CTO for Smart Grid, and 2011 IEEE Masaru Ibuka Awards Luncheon, Masaru Ibuka Award Winner LVCC, North Hall, N257/N259/N261

2:20–4 p.m.T11-S04: Automotive Electronics LVCC, North Hall, N260

Tut03: Tutorial 03—Mobile Displays Technologies and Applications LVCC, North Hall, N264

T01-S1: Motion Estimation LVCC, North Hall, N258

T12-S1: Display Technologies LVCC, North Hall, N262

T15-S09: Smart Grid Invited Session I LVCC, North Hall, N256

3–4:30 p.m.P05: Home Healthcare III LVCC, North Hall, Hall Area

P07: Automotive CE LVCC, North Hall, Hall Area

P09: Networking Posters LVCC, North Hall, Hall Area

4:30–6:30 p.m.T15-S09: Smart Grid Invited Session II LVCC, North Hall, N256

T11-S09: Home Healthcare I LVCC, North Hall, N260

T16-S04: HCI Enabling Tech for CE II LVCC, North Hall, N262

T09-S3: Networks: Services LVCC, North Hall, N264

T02-S4: Video Coding Algorithms LVCC, North Hall, N258

Wednesday, January 12 LVCC, North Hall

8–9:40 a.m.T01-S3: 3D Image Processing LVCC, North Hall, N258

T07-S1: Display Technologies and Devices LVCC, North Hall, N262

T09-S2: Networks: Applications 01 LVCC, North Hall, N264

T11-S07: Green Consumer Technologies II LVCC, North Hall, N260

T15-S02: Invited Session on 3DTV Broadcasting: Displays, Coding and Receivers LVCC, North Hall, N256

IEEE: International Conference on Consumer Electronics (ICCE) continued

Conference Tracks


9:45–10:30 a.m.IEEE Keynote: Indra Laksono, CTO, Cofounder ViXS Systems Inc.LVCC, North Hall, N257/N259/N261

10:35–11:05 a.m.P08: Image/Video Codecs and EncodingLVCC, North Hall, Hall Area

P12: Security PostersLVCC, North Hall, Hall Area

11:05 a.m.–12:25 p.m.T08-S08: Infrastructure for Mobile and Residential GatewaysLVCC, North Hall, N260

T01-S6: Camera Processing and Noise ReductionLVCC, North Hall, N258

T11-S04a: Green Consumer Technologies IILVCC, North Hall, N260

T12-S2: Immersive TVLVCC, North Hall, N262

T11-S12: Home Building Control AppsLVCC, North Hall, N264

12:30–2:10 p.m.Keynote: 3D—Social SemanticsLVCC, North Hall, N257/N259/N261

2:20–4 p.m.T08-S07: Multimedia SystemsLVCC, North Hall, N256

T11-S14: CE Specialized HardwareLVCC, North Hall, N258

T11-S08: Green CE Technologies IVLVCC, North Hall, N260

T11-S15: Object Tracking and AnalysisLVCC, North Hall, N262

Tut04: Tutorial 04—3D Video/Data Services for Mobile DisplaysLVCC, North Hall, N264

4–4:30 p.m.P04: Display Technologies and Devices (Poster)LVCC, North Hall, Hall Area

P11: Audio PostersLVCC, North Hall, Hall Area

P17: Haptics, HID and UI PostersLVCC, North Hall, Hall Area

4:30–6:30 p.m.T11-S11: Application Frameworks, Surveillance and QA TechniquesLVCC, North Hall, N256

T11-S10: Novel Smartphone and UI ApplicationsLVCC, North Hall, N260

T15-S01c: IPTV, 3D and Three-Screen TVLVCC, North Hall, N262

T08-S06: Wireless NetworksLVCC, North Hall, N264

T01-S07: Display Processing and TestingLVCC, North Hall, Hall Area

ZZRemote01: Remote Delivery Session (Internet)LVCC, North Hall, Hall Area


In–Vehicle Tech: Finding the Opportunities

Thursday, January 6 LVCC, North Hall 1:30–2:30 p.m. N254

In an age where electronics systems—from telematics to entertainment—are tightly integrated, and hands-free voice control of popular Smartphone applications is available, how can CE companies work with automakers? Given the sophisticated central nervous systems found in today’s cars, do aftermarket opportunities still exist?

Moderator: Doug Newcomb, Sr. Technology Editor, Edmunds.com

Panelists: Jackson Gates, Director of Business Development, Pandora Jeff Haas, Owner and CEO, Haas Entertainment Brian Inouye, Manager of Advance Technologies, Engineering and Business Development, Toyota Tom Malone, President, Audiovox Electronics Corp.

Enhancing Driver Situational Awareness Without Driver Distraction—IntelliDrive and Cooperative Vehicle Safety

Friday, January 7 LVCC, North Hall 9–10 a.m. N264

Driver distraction is generating attention. The CE and telematics industries have responded with solutions that enhance driver connectivity while reducing risks. The U.S. Department of Transportation is sponsoring a major vehicle-to-vehicle safety initiative featuring aftermarket devices. Hear from industry and government experts on new capabilities and guidelines for improving driver awareness.

Connect2Car: Consumer’s Connected Lifestyle and the Transformation of Consumer Electronics in the Connected Vehicle

Thursday, January 6 LVCC, North Hall 3–4:30 p.m. N254

Connected cars are central to the connected consumer lifestyle. Open innovation and collaboration are producing built-in, brought-in and beamed-in devices that are helping to grow consumer acceptance of the connected vehicle. Automotive and consumer electronics stakeholders now face the challenge of delivering on consumers’ expectations of seamless interoperability.

IVT1 IVT2

IVT3

In-Vehicle Technology With the auto industry back from the brink and consumer confidence on

the rise, new in-vehicle technologies garner tremendous interest. Find out what role consumer electronics

(CE) plays in the sales, marketing and interior design of tomorrow’s cars, trucks and vans. We examine

exciting new entertainment options, hands-free and other safety technologies, and driver functions that

vehicles now perform automatically. Is the day far away when cars drive themselves?


Conference Tracks


Apps, Apps Everywhere

Thursday, January 6 LVCC, North Hall10:30–11:30 a.m. N262

With the proliferation of the iPad, Internet-enabled TVs and any number of Smartphones, clever and useful applications have become key drivers in consumers’ buying decisions. Developers reveal what it takes to successfully reach and engage consumers with apps.

Moderator: Veronica Belmont, Host, Tekzilla, Revision3

Panelists: Mike Germano, President, Carrot CreativeEileen Rivera, Supervising Producer, Twit Network

Keeping Tech Simple

Saturday, January 8 LVCC, South Hall1:30–2:30 p.m. S204–205

From simplifi ed camcorders that can post directly to the Web, to plug-and-play Internet routers and IP cameras, there’s a movement toward easy-to-use single-purpose gadgets. In some cases features are pared back to create products that are “good enough.” Will this trend continue, and what does it mean for the industry and consumers?

Moderator: Fraser MacDonald, Editor-in-Chief, Stuff

Panelists: Doug Solomon, Chief Technology Offi cer, IDEODavid Inns, CEO and President, GreatCall (creator of Jitterbug)

IA1 IA3

Issues and Attitudes How does innovation shape marketing plans and perceptions? What’s the

state of the competitive landscape? What’s infl uencing consumer-buying attitudes? These thought-provoking

sessions show you how decisions made by global technology giants impact the entire digital ecosystem.

Discover what it takes to develop the next monster app, or consider the re-emergence of single-use

devices. Expert commentators offer insights and give you an opportunity to weigh in on the pressing issues

facing the industry.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Entertainment Matters Pass $650 $950CE Pass $399 $599Single-Session Pass $150 $300


Kings of Convergence

Friday, January 7 LVCC, South Hall Noon–1 p.m. S204–205

A panel of analysts, software developers and venture capitalists examine industry giants that have multiple interests in the digital ecosystem—Google, Apple, Microsoft and Sony, for starters—and the role they play in the CE marketplace. How do their decisions affect consumers and retailers?

Moderator: Becky Worley, Technology Contributor, “Good Morning America”

Panelists: Michael Gartenberg, Partner, Gartner Paul Daugherty, Chief Technology Architect, Accenture Kuk Yi, Corporate VP and Managing Partner, Best Buy Capital, Best Buy Jonathan Zuck, President, Association for Competitive Technology

Securing Network Architecture for the Connected World We Live In

Saturday, January 8 LVCC, South Hall 3–4 p.m. S204–205

Connected Home, M2M, Smart Grid, Cloud, eHealthcare—each presumes the interconnection between billions of devices on numerous networks. Cyber security attacks are becoming increasingly predatory. IPv6 offers an inexpensive, scalable solution that can mitigate a broad range of attacks. And IPv6 can be deployed today.

Moderator: Limor Schafman, President, KeystoneTech Group

Panelists: Robert Raciti, Raciti Capital Junaid Islam, Founder and CEO, Vidder

IA4 IA5

Issues and Attitudes continued

CE PASS Advance On-site $399 $599

our most popular sessions, conveniently packaged at an amazing price!

Includes the following conference tracks: Digital Hollywood, Emerging Technology, Home Entertainment and Lifestyle Technologies, In-Vehicle Technology, Issues and

Attitudes, Technology and the Environment and Wireless Communications.

Conference Tracks



Noon–1 p.m.

The Connected Consumer: Coming to a Home Room Near YouThe Connected Home paradigm holds promise, but there is still a long way to go before it truly becomes a reality. This presentation reviews how consumer systems are cooperating—and competing—with one another, as well as how the Connected Home of the future may ultimately look.

Presenter: Jordan Selburn, Principal Analyst, Consumer Electronics, iSuppli

1:30–2:30 p.m.

Connected TV Forecast: Getting People to Buy and use Connected TVsNew consumer survey data from Forrester shows that people are struggling with Connected TVs, resulting in a possible paradox: millions will have them but most might not use them. Join Forrester for its forecast of Connected TV sales and a discussion of the top strategies for driving industry-changing consumer use.

Presenter: James McQuivey, PhD, VP and Principal Analyst, Forrester Research

3–4 p.m.

Consumer Tech Accessories: Consumer Perceptions and the Outlook AheadTech accessories represent over $8 billion in annual revenue and are vital to the U.S. CE ecosystem. New CEA research explores how consumers defi ne and learn about accessories and what expectations they hold. This, plus CEA’s detailed accessories forecast, reveals which categories are likely to grow in the coming year.

Presenter: Chris Ely, Manager, Industry Relations, Consumer Electronics Association

Just the Facts: Research, Reports and Revelation

Toss the crystal ball. In this seemingly endless era of innovative and economic fl ux—coupled

with capricious and cautious consumers—you need the facts for informed decision making. These

research-based sessions cover the gamut, from connected TV to the sizzling-hot Tablet to a fearless

postmortem of the just-ended holiday season.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Just the Facts: Research, Reports FREE with your 2011 CESand Revelation Registration: Exhibits Plus Pass



Saturday, January 8 LVCC, North Hall, N258

10:30–11:30 a.m.

The 2010 Holiday Season: Rebound or Another Lackluster quarter?It’s time to relive the highs and the lows of the 2010 holiday season. Did it live up to expectations or fall short? Which categories were strong sellers, and which new products buoyed sales? Will the momentum last, and what do last quarter’s results signal for the year ahead?

Presenters: Stephen Baker, VP of Industry Analysis, The NPD Group Shawn DuBravac, Chief Economist and Director of Research, CEA

Noon–1 p.m.

Tablets: A New Era of Mobile ComputingThe Tablet represents more than just a hot emerging technology trend; it represents a fundamental shift in computing, a reinvention of the personal computer and of the touch-computing paradigm. We examine the market for Tablets, the technologies driving this market forward and the use cases that will drive demand.

Presenter: Ben Bajarin, Director, Consumer Technology, Creative Strategies

1:30–2:30 p.m.

Smartphones and Consumer Tech On-the-GoA range of mobile technologies, most of them handheld, is empowering consumers on-the-go. CEA’s five-year forecast provides a glimpse into some of the fastest-growing tech markets and shows why on-the-go technologies are a must-watch. Find out how consumers use these technologies now and plan to in the future.

Presenters: Steve Koenig, Director, Industry Analysis, Consumer Electronics Association Jessica Boothe, Manager, Strategic Research, Consumer Electronics Association

Just the Facts: Research, Reports and Revelation continued

Conference Tracks



8:30–9:15 a.m.

Meet the FutureMakersJesse Schell and Ge Wang sit down with Warren Buckleitner to discuss their buzz-generating game development work and the state of the industry, followed by a live demonstration of Sifteo, a tabletop gaming program designed to revolutionize how kids learn.

Presenters: Jesse Schell, CEO, Schell GamesGe Wang, Associate Professor of Music and Science, Stanford UniversityWarren Buckleitner, Editor, Children’s Technology Review

9:15–9:55 a.m.

It’s a Movement!If there was one word to summarize video game innovation in the past year, it was “movement.” This is your chance to get up and experience SONY Move, Microsoft Kinect, Nintendo Wii and a few brand-new products. No sleeping through this session!

Moderator: David Kleeman, Executive Director, American Center for Children and Media

Panelist: Cedric Hutchings, General Manager, Withings

10–10:50 a.m.

3D MomsThis year we’ll decide whether or not we want our entertainment to be fully immersive—and that means being armed with the facts. From choosing the best glasses to the best content, what should we know to make the best decisions in the world of 3D family entertainment?

Moderator: Suzanne Kantra, Founder, Techlicious

Panelists: Cindy Sisson, President, HopSports Inc.Mike Guilleroy, DLP Group, TI

11–11:50 a.m.

TrendsettersTrendsetters promises a banner crop of kids’ tech. Join us as Disney, Mattel, Knowledge Adventure, THQ and other gaming greats strut their stuff … including stuff you’ve never seen before.

Moderators: Warren Buckleitner, Editor, Children’s Technology ReviewScott Traylor, CEO, 360 Kids

Kids@Play and MommyTech Play with the new toys and new tech designed

to address the specifi c needs of kids and their families. Kids@Play explores the world of

gear-toting digital kids who will become tomorrow’s digital citizens. We’ll reveal the latest games, toys and

educational products certain to engage the most discriminating kids, from toddler to teen. MommyTech looks

at how digital technology helps moms do what they do every day: the impossible!

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Kids@Play and MommyTech FREE with your 2011 CES Registration: Exhibits Plus Pass



Noon–12:40 p.m.

From Both Sides NowAs tech-literate children become America’s leaders, visionaries and designers, how will their digital upbringing affect society and culture? The New York Times columnist David Pogue takes a thoughtful, funny look at how the tidal wave will hit when the digital generation enters prime time.

Keynote: David Pogue, Columnist, The New York Times

12:40–1:15 p.m.

Apps–A–Daisy A look at the world of education in small, app–alicious bites.

Moderator: Karen Cator, Director, Office of Educational Technology, U.S. Department of Education

1:20–2:10 p.m.

Meet The MomtrepreneursWhat do moms who dream up the next new thing in the boardroom and at the playground have in common? They choose their tools wisely. Find out how social media and effective communications give moms the edge in every aspect of their busy lives.

Moderators: June Mellinger, Director of Product Promotion, Brother International Beth Blecherman, Founder, Cool Tech Mamas

2:15–2:40 p.m.

Generating Content and Memories Across GenerationsHow can we engage families across generations? Presented by the Disney Parenting Group.

2:40–3:15 p.m.

Mobile MomsCan moms really be in two places at once? Three? The new mobile solutions are as elegant as they are feature-rich, and all of them seem to have mom top-of-mind. Take a look at products designed for moms on-the-go.

Keynote: Ge Wang, Associate Professor of Music and Science, Stanford University

Moderator: Andrea Smith, Correspondent, ABC News

Panelists: David Henderson, PR Firm, T-Mobile Ian Heidt, Director, Neer David Naghi, CEO, Mobi

3:15–4 p.m.

Internet Safety SymposiumIt’s the subject that just won’t go away. It only gets bigger and more convoluted. This year we’ll take a look at an old problem. Walled gardens, mobile phone safety, online reputation management and applications that foster intergenerational communications are part of the solution.

Moderator: Marsali Hancock, President, iKeepSafe

Panelists: Marion Merritt, Internet Safety Advocate, Symantec Katerine Boucher, Spokesperson, Kaspersky Labs

4:30–5:15 p.m.

Mom as CTOMom is the consummate juggler, riding herd on everything from spilled milk to a jammed printer. We’ve picked some essential tools for a digital mom. We’ll show them to you, too.

Keynote: Jesse Schell, CEO, Schell Games

Moderator: Christine Friechen, Editor in Chief, Consumer Search

Panelists: Emery Betsy, CEO, Yipi Joe Cerquone, Director, PR, American Speech-Language-Hearing Association

5:15–5:45 p.m.

Moms as Memory KeepersModerator: Liz Cutting, Sr. Analyst, NPD

Presenter: Jef Holove, CEO, Eye-Fi

Kids@Play and MommyTech continued

Conference Tracks



1–1:05 p.m.

Media Money Makers WelcomePresenters: Gary Arlen, President, Arlen Communications LLC

Arthur Greenwald, President, Greenwald Media Inc.

1:05–1:20 p.m.

Doing Business in a Connected WorldHow will media and marketing change in the next two years? Can mobile devices and social media really grow your business? Do you have the skills to survive and thrive in a connected world? Media maven Shelly Palmer shares unique insights on how technology empowers both content creators and consumers.

Presenter: Shelly Palmer, Managing Director, Advanced Media Ventures Group

1:20–2:05 p.m.

Variety Presents: Tech TusslesFor the fi rst time, Variety presents a live version of the popular “Tech Tussles” feature. Hollywood insiders showcase their favorite new media tools and share secrets for overcoming technical challenges.

2:05–2:15 p.m.

Variety Presents: Tech You Can Take to the BankThis is the session you can’t afford to miss! An insider’s guide to the hottest media-related products on the 2011 CES show fl oor. We’ll tell you which products offer big opportunities for content creators and marketers—and when and where you can fi nd them.

Moderator: Arthur Greenwald, President, Greenwald Media Inc.

Panelist: David S. Cohen, Associate Editor, Features, Variety

Media Money Makers Media Money Makers cuts through the technobabble to reveal reliable

business models for monetizing content across the most promising platforms. Hear insights from some of

the most successful innovators from Hollywood, Madison Avenue, Wall Street and Silicon Valley. We’ll plunge

into new media platforms and explore innovative thinking from artists, specialty content and incisive

research. Come preview creative collaborations and real-world strategies that can turn your next project into

a Media Money Maker.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Entertainment Matters Pass $650 $950Media Money Makers/Digital Hollywood Pass $350 $550

Co-sponsored by:


2:15–2:25 p.m.

Cross-Platform Connections: Yahoo Extends Its ReachYahoo has some exciting new plans for home entertainment. And they’ll debut at Media Money Makers. Don’t miss this game-changing announcement.

Moderator: Gary Arlen, President, Arlen Communications LLC

Presenter: Blake Irving, EVP & Chief Product Officer, Yahoo! Inc.

2:40–3:15 p.m.

Who’s Really Watching What and How?Don’t believe all you’ve heard about broadcast TV, cord-cutters and short attention spans. These world-class researchers reveal what viewers are really doing with traditional media. You’ll also see how people use next-gen technology when you put it in their hands.

Moderator: Gary Arlen, President, Arlen Communications LLC

Panelists: Mike Bloxham, Director, Media Design, Ball State University Scott Brown, Sr. VP, Strategy & Design Platforms, The Nielsen Company Alan Wurtzel, President, Research & Media Design, NBC Universal

3:15–3:30 p.m.

Media Money Makers Coffee Break

3:30–4:10 p.m.

Secrets of the YouTube SuperstarsMeet the top-rated producer-performers on YouTube, who draw millions of viewers each week. Discover why viral doesn’t have to mean “random”—and how these broadband stars make sure their fans keep coming back.

Moderator: Marc Hustvedt, Cofounder, Tubefilter

Panelists: Justine Ezarik, Filmmaker, www.ijustine.com Joe Penna, Filmmaker, MysteryGuitarMan Inc. Frederick Wong, Manager, Overcrank Media, LLC Brandon Laatsch, Manager, Overcrank Media, LLC

4:10–4:35 p.m.

The Scripps Recipe for SuccessWhen it comes to cross-platform brand-building, the marketing team at the Scripps Networks are the true Iron Chefs. Learn how they expand the content from their linear channels— especially Food Network and Cooking Channel—across all available media platforms.

Moderator: Arthur Greenwald, President, Greenwald Media, Inc.

Panelists: Michael Smith, General Manager, Cooking Channel Karen Grinthal, Sr. VP, Ad Sales, Food Network, Scripps Networks Melissa D’Abrabian, Celebrity Chef, Food Network

4:35–5:15 p.m.

Way Over-the-Top: Connecting TVs to Revenue Content creators worry when content comes Over-the-Top, but they also recognize its appeal to viewers. Hear how OTT delivers more than consumer convenience. It’s also creating new revenue for content producers and distributors, and electronics makers.

Moderator: Lori Schwartz, Chief Technology Catalyst, IPG—McCann Worldgroup

Panelists: Ian Valentine, Founder and Chief Architect, Miniweb Technologies Ltd. Aaron McNally, Manager, TV Ads, Google Inc. Avner Ronen, Cofounder and CEO, Boxee Mark Turner, Director of Studio Relationship and Strategy, Microsoft XBOX

5:30 p.m.

Reception for Media Money Makers AttendeesRelax with Media Money Makers attendees and speakers as you review the day’s ideas and plot your plans for Friday’s activities and programs at Media Money Makers and CES.

Media Money Makers continued

Conference Tracks



1:30–2:30 p.m.

2020 Vision: The Future of Media MonetizationWhat will creative content look like a decade from now? How will most consumers receive it? And who stands to reap the biggest profi ts? Hear some bold predictions—and highly educated guesses—from our team of creative, business and technology experts.

Moderator: Laura Martin, Managing Director, Needham & Co.

Panelists: Joanne Burns, EVP, Marketing, 20th Century Fox TelevisionVivian Schiller, President/CEO, National Public RadioDarcy Antonellis, President, Warner Bros. Technical Operations

2:30–2:40 p.m.

Branded Entertainment—The Top 5 HitsAs advertisers gain experience and confi dence in marrying brands to original content, some notable success stories are emerging. Which formats and partnerships portend the best strategies for winning viewers and building sales?

Presenter: Tim Street, VP of Mobile Video, mDialog

2:40–3 p.m.

From Broadband to Big Time: The NBC Digital ModelIt’s not just podcasters and bloggers who are launching digital media. Now major studios use digital platforms to launch ambitious marketing campaigns—and even whole new forms of entertainment.

Presenter: Vivi Zigler, President, NBCU Digital Entertainment

3–4 p.m.

Artists as EntrepreneursNo longer content to compete for jobs on other people’s projects, Hollywood’s savviest writers and actors are building their own brands. They’re creating new entertainment, new jobs and even bridging the gap between labor and management. Members of the Writers Guild and Screen Actors Guild share their inside stories.

Moderator: Arthur Greenwald, President, Greenwald Media Inc.

Panelists: Justin Halpern, Writer/Producer, Warner Bros.Carlton Cuse, Executive Producer, ABCDamon Lindelof, Executive Producer, ABC

4–4:15 p.m.

Media Money Makers Coff ee Break

4:15–5 p.m.

Special Music Industry EventThe music industry changed forever in 2003 with the rapid adoption of online music stores. But are there better ways for record labels and performers to monetize their content? Mobile innovator Cricket thinks so. Come hear top music executives and major recording artists announce plans for a revolutionary new service!

Sponsored by:







8:30–9:30 a.m.

Silvers Summit Welcome and Keynote—iBrainOne of America’s leading neuroscientists, Dr. Gary Small of UCLA reveals the remarkable evolution of the human brain caused by the constant presence of today’s technology, gadgets and search engines.

Moderator: Dan Michel, CEO, Dakim Inc.

Presenters: Susan Ayers Walker, Managing Director, SmartSilvers Alliance Gary Small, PhD, Director, UCLA Center on Aging

9:30–10:30 a.m.

What Boomers Buy and WhyConsumers ages 43–64 are near the peak of their earning potential. They make the majority of spending decisions for themselves and their dependents. They’re open to new brands and are less brand-loyal than people under 40. Experts on boomer buying habits debunk the myths—what they say may surprise you!

Moderator: Stephen Reily, CEO, Vibrant Nation

Panelists: Mark Gordon, President, firstSTREET Lori Bitter, President, Continuum Crew Ken Baron, Editor, Life Goes Strong, NBC Universal, iVillage

10:30–11:30 a.m.

Gorgeous Gadgets Can Drive You Nuts We lust for the perfect blend of hot technology wrapped in cool, sexy styling. But sometimes that new, shiny gadget drives us crazy. Tech pundit and Editor-in-Chief of EE Times Junko Yoshida scoops a variety of interesting products from the show floor, and a panel of astute boomers vote: turn off or on?

Moderator: Junko Yoshida, Editor-in-Chief, EE Times

Panelists: Gary Kaye, Journalist, Fox Business Network Murray Slovick, Editorial Director, Intelligent TechContent Mary Furlong, President, MFA

11:30 a.m.–12:30 p.m.

Breaking Barriers with universal DesignMany product designs are inaccessible to people with disabilities. And too often individuals who use assistive products cannot benefit fully from technology because of challenging features in hardware or software. Developers discuss ways to improve design and how to work with and around barriers.

Moderators: Dr. Helena Mitchell, Executive Director, Center for Advanced Communications Policy Noel Lee, CEO, Monster Cable

Panelists: Michael Starling, Chief Technology Officer, NPR Michael May, CEO, Sendero Group Michael Takemura, Director, Hewlett Packard

Silvers Summit Boomers are rebooting how we “age.” Whether they’re tuned into

Internet radio, exercising in front of the HDTV, playing brain games or monitoring their

parents’ home, this generation is maximizing the digital life. Hear about companies and products that deliver

quality-of-lifestyle to adults ages 43 and up, and empower their elderly parents with greater independence.

Experts weigh in on lifestyle, cool gadgets, trends, universal design, smart homes, care giving, high-touch

service technologies and more.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Silvers Summit FREE with your 2011 CES Registration: Exhibits Plus Pass.

FREE REquIRES 2011 CES REGISTRATION

Conference Tracks


12:30–1 p.m.

Silvers Summit Break, Networking and Fun SurprisesModerator: Susan Ayers Walker, Managing Director,

SmartSilvers Alliance

1–2 p.m.

The Power of Technology in Sr. HealthMobile communications and other information technologies offer seniors striking possibilities for improved decision making, activities and healthcare economics. Dr. Richard Migliori examines how seniors and their caregivers use—and could use—these technologies. A panel discussion and presentation of a new study on caregivers and technology follows his remarks.

Moderator: Richard Migliori, MD, Executive VP, Business Initiatives and Clinical Affairs, and UnitedHealth Group Chief Healthcare Offi cer, UnitedHealth Group Alliances

Panelists: Sandra Elliott, Director of Consumer Technology and Service Development, Meridian HealthGail Hunt, President & CEO, National Alliance Caregivers

2–3 p.m.

Creating the Smart, Aware Home What is the future of the smart, connected, aware home for seniors? How will homes and/or senior housing become integrated with the latest networks, laptops and appliances to improve quality of life? Home automation experts talk about technologies and techniques for interconnecting home systems.

Moderator: George Patton, Editor-in-Chief and Publisher, Sr. Housing News

Panelists: Skip West, President, MAXSA InnovationsBenno Ritter, VP, Marketing & Business Development, ZigBee Alliance

3–4 p.m.

Intelligent Systems for Caregivers There is a growing demand for proactive systems that remotely manage our parents’ safety in their homes and keep us connected easily. Experts discuss the outlook for intelligent systems in the home that monitor, remind, motivate, protect, communicate and empower elder independence.

Moderator: Laurie Orlov, Analyst, Aging-in-Place Technology Watch

Panelists: Charles Hillman, CEO, GrandCare SystemsRichard Lobovsky, VP, Business Development, Lifecomm, A Hughes Telematics Inc. Co.Fred Allegrezza, CEO, Telikin

4–5 p.m.

Secrets to Product Loyalty in High–Touch Customer Service Exceptional customer service is the secret sauce of businesses serving an older demographic. Providing high-touch customer service is possible when you add age-awareness to your communication with older customers. Find out how sensitivity and simple techniques improve client retention and loyalty.

Moderator: Gary Barg, Editor in Chief, Today’s Caregiver

Panelists: Mark Gordon, President, fi rstSTREETShana Duthie, CEO, NurtureConnectJohn Marick, CEO, Consumer CellularJake Sigal, Principal, Myine Electronics

5–5:30 p.m.

Introducing the AgeTek Industry AllianceThe age wave was coming. The needs were growing. It was perfect timing for an alliance of companies developing products and services for an older demographic. Meet the newly formed AgeTek Alliance, and learn about its vision and goals for synergy and best practices.

Moderator: Peter Radscliff, CEO, Presto Services Inc.

Panelists: Michel Alhman, President, Clear Sound CommunicationsBud Myers, President, Sr. Circuits



Noon–12:15 p.m.

Welcome and Opening Keynote—Why Smart Grid MattersSmart Grid is coming, and this is your opportunity to explore all the vital issues on the subject. We’ll take you from the basics of the electricity grid industry to the exciting business opportunities this development heralds for CE stakeholders. Don’t miss it.

Moderator: Anto Budiardjo, Clasma Events Inc.

Keynote: George Arnold, NIST

12:15–1:15 p.m.

Grid Basics: Technology, Market Structure and OpportunitiesThe electric grid has powered our lives for over a century. Imagine the state of industry and information without it! We’ll take you inside one of engineering’s greatest achievements to learn how the grid works from the technical, business and regulatory standpoints. We’ll segue into the challenges and opportunities driving the Smart Grid.

Moderator: Anto Budiardjo, Clasma Events Inc.

Panelists: Erich Gunther, EnerNex Corp. Chris Hickman, Innovari Energy

1:15–1:30 p.m.

Smart Grid Homes Break

Smart Grid Homes Smart Grid is generating buzz, from the highest levels of global government to

technology and utility players. It’s also generating serious questions: Could it usher in a third industrial

revolution? Is it bigger than the Internet? Will it trigger the mass deployment of smart devices? How will

new classes of services affect distribution channels and product differentiation? Join experts and thought

leaders from across the Smart Grid spectrum in this provocative session cosponsored by Clasma

Events, Inc., and CES.

Pricing Advance On-site

All-Access Pass $1,200 $1,500 Through Nov. 30 After Dec. 1

Smart Grid Homes $250 $300

Conference Tracks


1:30–2:30 p.m.

Smart Grid: Enabling the Connected HomeMass adoption of the smart, connected home never happened because of cost-prohibitive infrastructure. The Smart Grid makes deploying smart meters and HANs (Home Area Networks) a cost-effective way to connect devices, appliances and systems, including energy, entertainment, information and security. Our panel discusses the fi nancial, technological and adoption challenges that lie ahead.

2:30–2:45 p.m.

Smart Grid Homes Break

2:45–3:45 p.m.

Smart Appliances: A Smart Grid-Enabled LifeThe Smart Grid is a reliable, secure, energy-effi cient system that saves consumers money and reduces consumption. Its economic impact may dwarf the Internet’s! Our expert panel delves into the delivery and consumer adoption of Smart Grid-enabled appliances and devices. They’ll discuss their environmental impact, functionality and factors driving consumer demand and response.

Moderator: Kevin Messner, Association of Home Appliance Manufacturers

4–5 p.m.

Consumer Opportunities: Product Planning for a Smart Grid FutureDeployment of the Smart Grid will unleash lucrative opportunities for CE developers and manufacturers. From making the connected home a reality to integrating new devices—including cars—into the home system, the potential is massive. Don’t miss this closing session if you’re looking for new business growth in the electronics space!

Moderator: Brian Markwalter, Consumer Electronics Association

ALL-ACCESS PASS










10–11 a.m.

The Smartphones and Tablet Platform: Establishing the Personalized Entertainment and Communications ExperienceThe Mobile Platform 2.0 is now the Smartphone–Tablet Platform, and consumers expect it to perfectly deliver Web, phone, text and e-mail with full accessibility to information and entertainment. In this session we address the features, network capabilities and consumer expectations for the Smartphone–Tablet Platform.

Moderator: Steve Bradbury, VP, GoTV Networks

Panelists: Kelly Dempski, Director of Research, Accenture Technology Labs Junbaio Zhang, VP, Head of Media Tablet Business, Connect Division, Technicolor Alex Barkaloff, Executive Producer, Digital Media, Lionsgate Mike Breslin, VP, Marketing, Glu Darren Cross, Head of Business Development, Fandong/Comcast Interactive Media

11:30 a.m.–12:30 p.m.

Merging Content with New Technologies— Content Reinvention with the Next Generation of Tablets, eReaders and Mobile DevicesThe content industry can reach countless consumers across multiple platforms in new and scalable formats with innovative monetization strategies and programs. The new generation of eReaders, Tablets and Smartphones is fostering an ever-expanding universe of content creation, consumption and, ultimately, a revolutionary business model for the content industries.

Moderator: Russell P. Reeder, President and CEO, LibreDigital Inc.

Panelists: Pallavi Shah, Business Development, Digital Publishing, Hewlett Packard Lisa Hsia, Sr. VP, Digital Media, Bravo, NBC Universal Richard Gingras, Chief Executive Officer, Salon Sara DeWitt, VP, PBS KIDS Interactive Jennifer Kavanagh, VP of Digital & New Media, Oxygen Media Alex Limberis, VP, Business Development, Next Issue Media

Smartphone and Tablet Conference Smartphones and Tablets represent the

future of content, commerce, education and communication. They are the undisputed next

generation of computing and gaming. From app stores to social media, these platforms are forever

changing the lifestyle landscape of the global consumer. These sessions address the newest

technologies and explore how Smartphones and Tablets are revolutionizing the consumption and

monetization of content.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 Smartphone and Tablet Conference $425 $625

Conference Tracks


1–2 p.m.

The Apps—The Smartphone and Tablet—Entertainment, News, Music, Games, Location–Based Communication and CommunityApps are proving to be the most transformative mobile and computing experiences to date. Not just an experiential innovation, they represent a monetization platform with endless possibilities. Apps are user communities and petri dishes for understanding the needs, likes and personalities of modern consumers.

Moderator: Ted Cohen, Managing Partner, TAG Strategic LLC

Panelists: Mike Scogin, VP, Wireless, MTV Mobile, MTV NetworksKinsey Wilson, Sr. VP and General Manager, NPR Digital MediaShannon O’Neill, Sr. VP, GM, Golf Channel DigitalMarc N. DeBevoise, Sr. VP, Digital Media, Business Development & Strategy, Starz Media John Shapiro, Sr. Product Manager, Adobe

2:30–3:30 p.m.

The Gaming Addiction—Game Networks and Social Gaming—Massive user Communities and CommerceFor casual and hardcore gamers the growing power of the network is redefi ning the gaming experience and revolutionizingthe industry’s bottom line. More robust platforms, greater interactivity and the changing relationship between technology and the consumer have generated more complex designs and broadened defi nitions of gaming: as product, destination, community, commercial force.

Moderator: Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates

Panelists: Matthew Fix, Principal, Vodafone VenturesTim Harris, Sr. VP, DenuoDon Daglow, President, Interactive EntertainmentHany Nada, Cofounder and Partner, GGV CapitalIan Ali, National Sales Director, Microsoft Gaming and AdvertisingChris Petrovic, GM, Digital Ventures, GameStop

4–5 p.m.

TouchIt!—iPad—Tablet—Smartphone—PC—Gaming—Roundtable on the Immersive Consumer ExperienceDevices are revolutionizing consumer interaction and the creative possibilities for software and hardware developers. Touch screen, motion and immersive computing, Tablets, Smartphones and TV devices are barely out of the starting gate. If you’re an innovator or executive, pull up a chair—you won’t want to miss this.

Moderator: Mark J. Kapczynski, Chief Operating Offi cer, Kontrol Media

Panelists: Uzi Breier, EVP, Worldwide Sales and CMO, PrimeSenseBill Rehbock, General Manager, Mobile Content, NVIDIATed Theocheung, General Manager, PC and Digital Home Ecosystems, SynapticsDan Monahan, Worldwide Strategic Business Development, Mobile Consumer Segment, Intel


10:30–11:30 a.m.

The HyperConnected Consumer—Mobile Device and Mobile Network—Integrating the Full PC Experience into a Personal Communications DeviceWhat was considered an absurdity two years ago is a fait accompli: the Tablet–Smartphone, individually or together, is America’s must-have accessory. Its minicomputing platform offers a full range of communication and entertainment dynamics. Texting, watching content, watching friends, social networking … how do you defi ne the Tablet–Smartphone culture, and where’s it headed?

Panelists: Neil Trevett, VP, Mobile Content, NVIDIATim Chang, Principal, Norwest Venture PartnersSandip Mandera, Sr. Software Manager, AppUp SDK, Software & Services Group, Intel Irv Henderson, VP, Product Management, Mobile and Connected Devices, Yahoo! Mobile and LocalJeff Wender, VP, Devices NA, The Nielsen Co.


Noon–1 p.m.

iPad—Tablet—Smartphone Advertising—The Premium Advertising PlatformSize and network limitations made mobile phone advertising less than ideal. The Tablet is giving advertisers a premium mobile partner, with extensive reach to and interactivity with consumers. Plus, Tablets complement the TV platform, and reach up into the TV platform and down into the Smartphone. Tablets are changing mobile advertising forever.

Moderator: Josh Rose, Digital Creative Director, Deutsch Los Angeles

Panelists: Tim Hanlon, CEO/Managing Director, Velociter, Mediabrands Cameron Friedlander, VP, Creative Technology, Designkitchen Jay L. Sampson, VP of Emerging Media Sales—US, Microsoft Corp. Yahav Isak, Sr. VP of Operations, MRM Worldwide David Berkowitz, Director of Emerging Media & Client Strategy, 360i Shravan Goli, President, Dictionary.com

1:30–2:30 p.m.

The Communicator, the Entertainer, the Commerce Engine—the Social Experiential Network and DeviceAs mobile devices, access and interactivity give consumers a full broadband, always-on experience, mobile technology will transform into a full lifestyle expression and symbol of consumer identity—like jeans, sunglasses and coffeemakers. The apps, the devices and the networks combine to empower lifestyles that encompass communication, entertainment and commerce.

Moderator: Lucy Hood, Executive Director, Institute for Communications and Technology Management, USC Marshall School of Business

Panelists: Bob Morris, Director of Mobile Computing, ARM Mark Young, VP, Strategy and Business Development, Mobile, Comcast Andrew Stalbow, Sr. VP, Mobile, Fox Digital Entertainment Brandon Lucas, VP and GM, Mobile, Black Entertainment Television Brian P. Doyle, Director, Mobile Sales & Strategy, ESPN Chris Hoerenz, CMO, Bitbop (Fox Mobile Group) Kenneth Hertz, Sr. Partner, Hertz and Lichtenstein LLP

3–4 p.m.

Video on the Smartphone and Tablet— Programming, Content Relationships, Dealmaking and CommerceVideo has become an everyday mobile feature, and Tablets and Smartphones are its muse. People make movies, capture news, watch games, send messages and play content on Tablets and Smartphones. Listen as video experts define how the world of the Tablet and Smartphone will look in the years ahead.

Moderator: Frank Chindamo, President & Chief Creative Officer, Fun Little Movies

Panelists: Madeline Herdrich, VP of Mobile, Paramount Pictures Digital Entertainment Group Bhavesh Patel, VP, Interactive Media, Fox Sports Media Group John Paul, Executive VP, Products, Sling Media, a subsidiary of EchoStar Corp. Kelly Day, EVP & GM, Digital Media, Discovery Communications Natalie Farsi, Head of Mobile, Warner Bros. Digital Distribution & Warner Bros. TV Group Daniel Heaf, Digital Director, BBC Worldwide

Smartphone and Tablet Conference continued

Conference Tracks



12:30–1 p.m.

Sports and Fitness Keynote: Get Ready to Move!Living in Digital Times and DeLorme bring you Seth Wescott, World Champion and two-time Olympic gold medalist in snowboardcross. Wescott, an avid believer in living an active and healthy lifestyle, will share what it takes to be a champion and how he utilizes technology to help him navigate some of the world’s toughest mountain terrains.

Keynote: Seth Wescott, Snowboarder, DeLorme

1–2:15 p.m.

Get Your Tech On: A Wake–up CallTom Root of HopSports, Inc., moderates a panel focused on fi ghting childhood obesity and celebrating physical fi tness. Whether it’s a novelty, a personalized experience or plain old fun, technology is integral to keeping youth engaged and active.

Moderator: Tom Root, Founder and CEO, HopSports Inc.

Panelists: Jim Liston, Chair of the Advisory Council for Product & Program Development and Research & Development, HyperWear/SandBellKevin Holle, Swiss Therapeutic Training Products, T-BOW Peter Newman, President and General Manager, SSD COMPANY LIMITED/XaviX, Lifestyle Interactive Technologies Inc.Jonathan Attwood, CEO, Zamzee Linda Shelton, Executive Advisory Board Member, Elite Trainer and Communications Director, Beam Fit

2:15–2:30 p.m.

Sports and Fitness Break

Sports and Fitness Tech Motion sensors, miniaturized cameras, new

high-tech fabrics, mobile apps—suddenly the technophile’s sedentary life has been

upended. From the White House initiative on childhood obesity to infomercials touting exercise regimens,

fi tness is top-of-mind in America. Technology plays an important part in the $93 billion sports and fi tness

arena. Find out in these energizing sessions what’s getting people off the couch and breathing heavily.

Fitness breaks included.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Sports and Fitness Tech FREE with your 2011 CES Registration: Exhibits Plus Pass



2:30–3:30 p.m.

The Rise and Fall of the Couch PotatoA look at new fitness products that will get you moving. From beginners to serious athletes, there’s something dynamic and fun at every level.

Panelists: Gerard Ricio, Associate Producer, EA Active Mike Foley, Executive Director, Bluetooth SIG

3:30–4:30 p.m.

Feedback for FitnessInnovations are a constant in the fitness industry. From new machines (and classic ideas with new features) to new comfort fabrics, we’ll show you the equipment that monitors your input and output to make sure you’re getting the most from your workout.

Panelists: Dan Eisenhart, CEO and Cofounder, ReCon Instruments John (Ivo) Stivoric, CTO/VP of New Products, Body Media Rod Morris, Director, Ant Wireless

4:30–5:30 p.m.

Sports and Fitness Closing KeynoteShellie Pfohl, Executive Director of the President’s Council on Fitness, Sports and Nutrition, offers a glimpse at the initiatives of the very high-tech President’s Council. Learn about the First Lady’s Let’s Move! Initiative, and check out the technologies they’re developing to help Americans lead more active, healthy lives.

Keynote: Shellie Pfohl, Executive Director, President’s Council on Fitness, Sports and Nutrition

Sports and Fitness Tech continued

ALL-ACCESS PASS








Conference Tracks


Tuesday, January 4 Riviera Hotel

7:30–8 a.m.

Continental Breakfast

8–8:15 a.m.

Introduction: Tom Coughlin, Coughlin Associates

8:15–9:45 a.m.

A1: Digital Storage Bridges the Gap of Professional and Consumer Content Creation and Production

9:45–10 a.m.

Morning Break

10–10:30 a.m.

Keynote Speech 1

10:30–Noon

B1: Finding, Protecting and using Content

Noon–1:30 p.m.

Lunch and Exhibits

1:30–2 p.m.

Keynote Speech 2

2–2:45 p.m.

C1: Analyst Perspectives: Tomorrow’s Entertainment Storage—Opportunities and Challenges

2:45–3 p.m.

Afternoon Break and Networking

3–4:30 p.m.

D1: Drivers and Enablers of Mobile Device Storage

4:30–6 p.m.

E1: Tomorrow’s Storage for Home, Offi ce and Entertainment

6–8 p.m.

Reception

Storage Visions® 2011 January 4–5, 2011 Riviera Hotel, Las Vegas

The theme of the 2011 Storage Visions® conference is “New Dimensions Drive Digital Storage.” This theme

recognizes the role that increasing content resolution and stereoscopic content will play in driving demand

for content and storage devices that support making, distributing, using and saving that content. Demand for

storage is high for all content applications, and strong reports are out for storage system, tape, HDD and fl ash

memory manufacturers.

Attendees must register at www.storagevisions.com.

Pricing Advance On-site2-Day Pass $695 $8951-Day Pass $595 $795ESA Members 2-Day Pass $590 $590ESA Membership & 2-Day Pass $795 $795Exhibits-Only Pass FREE $50Registration includes lunches and breaks. 2-Day Pass and Tuesday-Only Pass include Tuesday reception.Not Included in All-Access Pass.


Wednesday, January 5 Riviera Hotel

7:30–8 a.m.

Continental Breakfast

8–9:30 a.m.

A2: A Field of Dreams: More Stuff in CE Devices

9:30–10 a.m.

Keynote Speech 3

10–10:15 a.m.

Morning Break

10:15–11:45 a.m.

B2: Improving the Infrastructure for High-Resolution Content Applications

11:45 a.m.–12:45 p.m.

C2: Opportunities and Challenges for Consumer and Enterprise Cloud Storage

12:45–2 p.m.

Lunch and Exhibits

2–2:30 p.m.

Keynote Speech 4

2:30–4 p.m.

D2: Content Delivery Wherever and Whenever

4–4:15 p.m.

Afternoon Break

4:15–5:45 p.m.

E2: Saving, Sharing and Protecting Family Content

Storage Visions® 2011 continued

ALL-ACCESS PASS








Conference Tracks



10:30–11:30 a.m.

Accelerating Global Innovation: From Rhetoric to ResultsThere’s widespread agreement that innovation is key to global economic growth. How can we accelerate innovation and spur job growth? What policy changes are needed concerning R and D, education, immigration and trade? How can the public and private sectors create sustainable models for the future?

Noon–1 p.m.

Digital Music in the Digital Age—What Works, What Doesn’t, and Where Do We Go?New technologies continue to change the way content is created and distributed, so what’s in store for music in the future? What role does copyright policy play? How are digital innovators and artists responding to the many opportunities and challenges? Find out here.

1:30–2:30 p.m.

Net Neutrality and Broadband Deployment: How Today’s Policy Decisions Impact Future InnovationThe Internet has been an unparalleled engine of economic growth. How do we ensure that the Internet remains a platform for innovation while creating a ubiquitous and competitive broadband marketplace? How will policy choices impact growth in the connected home, e-health and mobile markets? What’s next in the debate over the open Internet?

3–4 p.m.

Energy Star and Consumer Electronics: What Does the Future Hold?The voluntary Energy Star program for consumer electronics, managed by the Environmental Protection Agency (EPA), has helped Americans save 26.9 billion kilowatt hours of electricity, according to a recent EPA annual report. How will the government’s recent changes to verifi cation, testing and enforcement affect manufacturers, retailers and consumers? What alternative programs can help improve energy effi ciency?

Tech Policy Summit This nonpartisan executive conference invites prominent

policymakers and technologists from the public and private sectors to examine

critical policy issues impacting technology innovation and economic growth. These in-depth

sessions, cosponsored by the Consumer Electronics Association, show you how to better navigate

the changing regulatory landscape, particularly in the areas of net neutrality and broadband

deployment; spectrum availability and innovation; digital copyright and the future of content

creation and distribution; and public-private partnerships to improve energy effi ciency.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500Tech Policy Summit FREE with your 2011 CES

Registration: Exhibits Plus Pass




10:30–11:30 a.m.

The Evolution of Product Stewardship from Government Mandate to Business as usualRecycling and repurposing are critical in an industry as innovative as CE. How can consumer electronics companies incorporate product stewardship into their business models? How can the U.S. move beyond the patchwork quilt of state e-waste mandates into a harmonized national system? How do product take-back and recycling affect global trade?

1:30–2:30 p.m.

Spectrum Policy and Innovation: What’s Next?How we allocate spectrum may well determine whether the U.S. remains the globe’s technology leader. How can we best utilize this precious resource to promote competition and innovation? What impact will the FCC’s latest rules have for use of unlicensed white space spectrum? Where will the next swath of spectrum come from? Join this important debate about the future of spectrum policy.

3–4 p.m.

Inside the FCC’s Regulatory AgendaHear what the FCC commissioners have to say about critical issues, including net neutrality, demands for more spectrum, disability access and nationwide device compatibility.


10:30–11:30 a.m.

Privacy, Identity and InnovationEmerging technologies and business models are impacting the way data is created, shared and aggregated—and raising important questions about digital privacy and identity in the process. The mobile apps, location-based services and social networking sites we use today are just the tip of the iceberg. How can we strike a balance between protecting sensitive information and enabling innovation?

Tech Policy Summit continued

Conference Tracks


How to Lighten the Energy Loadfrom Electronics

Friday, January 7 LVCC, South Hall10:30–11:30 a.m. S204–205

Gadgets and home electronics are eating more and more electricity. What green technologies can help you measure and control your energy use? What criteria qualify electronics as green and energy-effi cient? CNET editor Martin LaMonica and an expert panel answer these and other highly charged questions.

Moderator: Martin LaMonica, Editor, CNET

A Computer on Wheels: Meet the Electric Car

Friday, January 7 LVCC, North Hall1:30–2:30 p.m. N262

Car makers are rolling out their fi rst electric models, and Best Buy is planning to sell electric vehicles alongside TVs. A panel of experts examine the market potential and how technology helps drivers get the most out of these green machines.

Moderator: Phil LeBeau, Reporter, CNBC

Panelists: John Gartner, Sr. Analyst, Pike ResearchRick Rommel, Sr. VP, Emerging Business, Best Buy

Why Green Needs to Be One of Your Company’s Top Initiatives for 2011

Friday, January 7 LVCC, North Hall3–4 p.m. N262

Green was named one of CEA’s “Five Technology Trends to Watch” in October 2010. Learn from companies large and small that have implemented sustainability strategies and seen upticks in their customer satisfaction and bottom line.

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Technology and the Environment Green technology always generates excitement

and high hopes, but the reality doesn’t always live up to the promise. Nowhere was this truer than in the auto

industry, where the idea of an electric vehicle was roundly dismissed as impractical, expensive, unreliable

and unsustainable. Enter the Volt and the Leaf, with others not far behind. Hear all about this amazing leap

forward in the way we view the driving experience and how it’s impacting our natural resources.




9–9:30 a.m.

Social Media In Action: Philosophies, Strategies and Tactics That Consistently WinWhat drives winning social media campaigns? How do some companies consistently gain followers, earn goodwill and increase sales with social media tools? Learn from our panel of successful social media pros how to understand your audience and match the conversation to the right social tool, and the power of real-world interaction.

9:30–10 a.m.

Measurement and ROI: How To quantify Costs and ResultsSocial media can pay off, but it comes with a hefty price tag: staff time, hosting, bandwidth and infrastructure. How can your business effectively plan, execute and quantify the cost/benefit of a social media strategy? Our experts share lessons learned and show you how their companies maximized ROI with social media.

10:10–10:40 a.m.

Campaigns That Connect: What Drives Engagement, Traffic and Goodwill?Effective social media is about conversation, not messaging. You’d pay anything to go viral, but what elements go into a successful campaign? Get insights into the best ways to build contests that grow followership, to create ads that resonate on Facebook and to harness the power of current conversations.

10:40–11:10 a.m.

Growing Your Community: Fans, Followers, Members and MoreThe billion-dollar social media question: Do you want more followers or the right followers? Both, of course. Find out how companies that have successfully grown massive followerships on Facebook, Twitter and Foursquare have done it, so you can too.

The Tweet House Presents: Social Media Success Stories

Twitter, Facebook, YouTube and other social media services have proven to be extremely effective

platforms for creating and supporting customers, but what are the specific philosophies,

strategies and tactics that are driving results? In this workshop, the creators of the “140”

Conferences and Tweet House events bring together executives and consultants from many of the

top consumer brands to present the winning campaigns and real-world scenarios that have

transformed the way they do business.

Pricing Advance On-siteAll-Access Pass $1,200 $1,500 Entertainment Matters Pass $650 $950 The Tweet House Presents: Social $195 $225 Media Success Stories

Conference Tracks


11:20–11:50 a.m.

Monitoring and Mining Social Data: Staying on Top of the ConversationYou want to know what’s being said about your company and your competitors, but capturing, categorizing and acting on conversational data isn’t easy. This session reveals free, and a few fee-based, online tools that will help you mine the data for the bytes that matter to you.

11:50 a.m.–12:20 p.m.

Workfl ow and Staffi ng: Maximizing Impact While Minimizing Eff ort and ExpenseSocial media platforms may be free, but the staff time required to track and add to the conversation is anything but. While conversation implies a one-to-one, engagements often require large teams that drive costs way up. Learn tools and techniques that can keep your social media staff time under control.

12:30–1 p.m.

Apps, Geo and Mobile: Critical Arenas for 2011 and BeyondThe proliferation and adoption of geo-location and mobile sharing were the big news in 2010. The marriage of these technologies remains a huge growth engine in the coming years. Join a lively debate about which social and mobile platforms will win in 2011 and how they can help your company win customers.

SOCIAL MEDIA connect With ces on


Sunday, January 9 LVCC, South Hall, S206–207

9 a.m.–5 p.m.

THX Education Program: Home Theater and THX—Home Theater 1We’ve packed 20 years of THX’s experience into a single class! We’ll show you how to turn quality home theater components into an exciting, immersive home theater experience for your clients, at any price point. You’ll take home the coveted THX Certified Home Theater Professional 1 logo upon successful completion.

Instructor: John Dahl, Director of Education, THX Ltd.

THX Education Program: Home Theater and THX—Home Theater 1

THX Home Theater Professional 1 Certification offers you two distinct advantages: First, you’ll understand

how to get the best possible performance from any home theater product, regardless of price. Second, you’ll

have legal rights to use the internationally recognized THX Certified Home Theater Professional 1 logo. This

session shows you how to optimize design, setup and calibration; the seven critical steps for successful

home theater; loudspeaker and room balance; optimizing the theater for 3D and more.

Pricing Advance On-siteTHX Education Program: Home $500 $600 Theater and THX—Home Theater 1 Not Included in All-Access Pass.

Conference Tracks


4G Technology: What You Need to Know

Thursday, January 6 LVCC, South Hall10:30–11:30 a.m. S204–205

4G is here, but exactly what does it bring to the party? How much faster—and better—is it than 3G? What will consumers do with faster speeds? A panel of experts dissects 4G technology and answers key questions, including how the rival LTE and WiMAX standards differ.

Moderator: Glenn Derene, Sr. Editor, Popular Mechanics

Panelists: Arun Bhikshesvaram, Sr. VP, Strategy, and CTO, EricssonSamir Khazaka, Director, Technical Marketing, QualcommTodd Rowley, VP of 4G, Sprint

Femtocells—Five-Bar Cell Coverage and the Digital Home Revolution

Thursday, January 6 LVCC, South HallNoon–1 p.m. S204–205

Femtocells—the tiny home-based cell towers deployed by Sprint, AT&T and Verizon—don’t just spell the end of bad coverage; they provide the fastest mobile broadband experience and will power a new generation of applications. Learn how the mobile handset will drive the digital home, controlling all media and services.

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Wireless Communications To say that the world is more connected thanks to wireless

sounds contradictory. But without question, wireless dominates the way the world communicates, receives

information and entertains itself. These sessions present in sharp detail the impact of 4G, the future of mobile

subscription TV and video; what’s next for Smartphones and their multiple operating systems; and

possibilities for remote home monitoring. Explore the entire wireless ecosystem—in your pocket, your offi ce

and throughout your home.



Smartphones: What’s Next?


Windows Phone 7, Android, OS 4 ... as mobile operating systems proliferate, it becomes increasingly difficult for developers to create apps for all platforms. Are richer, more versatile Web apps the answer? If so, will they kill native apps? Will a standard emerge?

Moderator: Maggie Reardon, Sr. Writer, CNET

Panelists: Madhava Enros, Mobile User Experience Lead, Mozilla Kouji Kodera, Chief Product Officer, HTC James Bower, President, MasterImage 3D Tyler Lessard, VP, Global Alliances and Developer Relations, Research in Motion

Who Will Win the Mobile TV Race?

Thursday, January 6 LVCC, North Hall 3–4 p.m. N256

Pay services have been available for a couple of years, but have yet to take off in the U.S. Will the free mobile TV offerings from broadcasters be enough to create a business? What impact does the recent demise of major subscription services have on the future of mobile TV, and which devices will prevail—Smartphones or dedicated portable players?

Moderator: Myra Moore, President, Digital Technology Consulting

Panelists: Todd Weaver, CEO, ivi TV Diana Jovin, VP, Corporate Marketing and Business Development, Telegent Systems

Video Calling Gets Ready for Prime Time

Friday, January 7 LVCC, South Hall 1:30–2:30 p.m. S204–205

From cell phones with forward-facing cameras to a new generation of Skype-equipped TVs, CE companies build videoconferencing capability into more and more products. In today’s always-connected world, has the time finally come for videoconferencing to go mainstream?

Moderator: John Quain, Contributor, The New York Times, CBS News

Panelists: Jonathan Christensen, General Manager, Media Platform, Skype David Hsieh, VP, Solutions Marketing, Emerging Technologies, Cisco

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Wireless Communications continued

Conference Tracks


From Smartphones to Smart Homes

Friday, January 7 LVCC, South Hall3–4 p.m. S204–205

In the age of 24/7 connectivity, a growing number of consumers use their Smartphones and laptops to remotely monitor and control what’s going on at home. From IP thermostats and cameras to remote home/energy-management tools, this session explores what’s available today and what’s on the horizon.

Moderator: Sam Diaz, Sr. Editor, ZDNet

Panelists: Dwight Gibson, VP and General Manager, Connected Home Solutions, Ingersoll Rand Residential Solutions/SchlageJohn Horn, National Director, M2M, T-Mobile USA

Handheld Wars: Winners and Losers

Saturday, January 8 LVCC, South HallNoon–1 p.m. S204–205

Do-everything Smartphones are masters of convenience, acting as cameras, media players, GPS devices, game consoles and more. Will their proliferation spell the end of dedicated handhelds? How do manufacturers counter the renewed focus on phones at retail? Do stand-alone gadgets need new killer features to remain relevant?

Presenter: Ross Rubin, Executive Director, NPD Group

Portable Media Players on Airplanes

Saturday, January 8 LVCC, South Hall1:30–2:30 p.m. S206–207

Airlines are offering passengers portable media players for in-fl ight entertainment (IFE), allowing cell phone use and working with vendors on other fl ight-enhancing wireless devices. Join airline and IFE experts from the Airline Passenger Experience Association for a look at technological advances that will improve air travel in the future.

Moderator: Sarah DaVanzo, Strategic Planning Director, Kaplan Thaler Group

Panelists: Patrick Brannelly, President, Airline Passenger Experience Association (APEX), and VP, Corporate Communications, Product, Publishing, Digital & Events, EmiratesKevin Bremer, Board of Directors, Airline Passenger Experience Association (APEX), and Manager, Cabin Systems Technical Center, Boeing CommercialDavid McLauchlan, Sr. Business Development Manager, Microsoft

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SuperSessions

Topical, informative and free

for attendees, SuperSessions is your connection to

intriguing ideas and insightful industry leaders. Explore the

disruptive technologies that are changing our digital lives and new risk-taking

strategies that are transforming the gaming category. Hear Fortune 500 CEOs discuss

the power of innovation. See how content creators are breaking through the

digital clutter. As always, CNET serves up its irreverent, interactive take

on the best products on the show fl oor. Don’t miss it!

FREE with your 2011 CES Registration: Exhibits Plus Pass

SuperSessions


Hollywood Creative Masters: A Media Money Makers SuperSession, Produced by VarietyThursday, January 6 LVCC, North Hall10–11 a.m. N255–257

Top content creators discuss how digital media has impacted their work, particularly the new opportunities created by social networking, transmedia and mobile platforms. Find out how these creators are managing to build powerful fan bases for their TV shows and movies, despite the fact that consumers are splintered across platforms.

The State of the Games Industry: View from the TopThursday, January 6 LVCC, North HallNoon–1 p.m. N255–257

The global video game industry could reach $70.1 billion by 2015 through the combined growth of console, portable and online games, according to DFC Intelligence. Insiders offer their take on the state of the industry as it moves to digital, and discuss the exciting trends leading the way.

CNET’s Next Big Thing: After the Computer Thursday, January 6 LVCC, North Hall3–4 p.m. N255–257

After 25 years the personal computer era is ending. Tablets, Smartphones and connected home entertainment are the future, and we’ll take you there. Brian Cooley, Molly Wood and other luminaries discuss the most dramatic industry transition yet, and unveil this year’s Next Big Thing. It’s always SRO, so arrive early!

Moderators: Brian Cooley, Editor at Large, CNETMolly Wood, Executive Editor, CNET

Big Thinkers and Disruptive Technologies—Today’s Thought Leaders, Tomorrow’s TechnologiesFriday, January 7 LVCC, North Hall10–11 a.m. N255–257

By popular demand, we’re bringing back big thinkers from CE, computers, media and telecom to weigh in on disruptive technologies and how they’ll impact our digital lives. This is the place to hear real thought leadership on the innovations that drive the industry.

Moderator: Tim Bajarin, President, Creative Strategies Inc.Panelists: Mike Rayfi eld, General Manager, Mobile Business Unit

(Tegra), NVIDIAJoshua Greer, President and Cofounder, Real DDr. Levy Gerzberg, CEO, ZoranMel Coker, Director of Mobile Strategy, AT&T


SuperSessions

The keynote addresses feature some of the most

prominent, visionary leaders working in technology today.

Arrive early to claim your seat at the Las Vegas Hilton for all of these

important presentations on the state of the industry as a whole,

and in particular, the segments captained by our speakers. Perennial

favorite Steve Ballmer, CEO of Microsoft, inaugurates the proceedings on

Wednesday evening. Joining him this year are several new participants:

Ivan Seidenberg, Chairman of the Board and CEO of Verizon, who delivers

the Opening Keynote; Boo–Keun Yoon, President and

General Manager of Samsung’s Visual Display Business; and

Rupert Stadler, Chairman of the

Board of Management of AUDI AG.

One–on–One with FCC Chairman Julius Genachowski Friday, January 7 LVCC, North Hall1:30–2:30 p.m. N255–257

Join FCC Chairman Julius Genachowski and CEA President and CEO Gary Shapiro for a candid conversation about Chairman Genachowski’s ongoing efforts to bring meaningful change to the agency and his vision for the FCC. They will discuss developments in broadband, spectrum reform, competition policy and other issues impacting the consumer electronics industry.

Presenters: Julius Genachowski, Chairman, Federal Communications CommissionGary Shapiro, President and CEO, Consumer Electronics Association

Consumer 360—Gadgets Everywhere and the Role of WirelessFriday, January 7 LVCC, North Hall3–4 p.m. N255–257

To win in electronics, a 360-degree view of the consumer—across devices, service and environments—is critical. The number of screens is proliferating. The digital/physical intersection is opening. And connectivity to all devices is starting. What will define success for users and industry players in a new consumer-360 world?

Presenter: Rajeev Chand, Managing Director and Head of Research, Rutberg & Co., LLC

SuperSessions continued

Keynote Addresses

The keynote addresses feature some of the most

prominent, visionary leaders working in technology today.

Arrive early to claim your seat at the Las Vegas Hilton for all of these

important presentations on the state of the industry as a whole,

and in particular, the segments captained by our speakers. Perennial

favorite Steve Ballmer, CEO of Microsoft, inaugurates the proceedings on

Wednesday evening. Joining him this year are several new participants:

Ivan Seidenberg, Chairman of the Board and CEO of Verizon, who delivers

the Opening Keynote; Boo–Keun Yoon, President and

General Manager of Samsung’s Visual Display Business; and

Rupert Stadler, Chairman of the

Board of Management of AUDI AG.

FREE with your 2011 CES Registration: Exhibits Plus Pass


Pre-CES Keynote Address6:30 p.m. Wednesday, January 5 Las Vegas Hilton Centersteve Ballmer ceo, microsoft corp. Steve Ballmer joined Microsoft in 1980 and was the first business manager hired by Bill Gates. Since then, Ballmer’s leadership and passion have become hallmarks of his tenure at the company. Ballmer and the company’s business and technical leaders are focused on continuing Microsoft’s innovation and leadership across the company’s core businesses. Microsoft’s goal is to provide an integrated platform to enable a seamless experience across a wide range of computing and non-PC devices and services. Variously described as ebullient, focused, funny, passionate, sincere, hard-charging and dynamic, Ballmer has infused Microsoft with his own brand of energetic leadership, vision and spirit over the years.

State of the CE Industry Keynote Address and Opening Keynote8:30 a.m. Thursday, January 6 Las Vegas Hilton Centergary shapiropresident and ceo, consumer electronics association (cea)®

Gary Shapiro is president and CEO of the Consumer Electronics Association (CEA), the U.S. trade association representing 2,000 consumer electronics companies, and owning and producing the continent’s largest annual tradeshow, the International CES. Shapiro has received several awards as an advocate for the CE industry, for his leadership in the exhibition industry, and for his support of the First Amendment. He helps set industry strategy on major issues including trade, HDTV and competitiveness.

Ivan seidenbergchairman of the Board and ceo, verizonIvan Seidenberg, chairman of the board and CEO of Verizon, has led Verizon since its inception in 2000 following the merger of Bell Atlantic and GTE. He has transformed the company into a premier global network company by building a nationwide wireless network, deploying high-speed fiber broadband direct to homes and expanding Verizon’s global Internet backbone network around the world. Verizon’s leadership in network innovation has earned the company numerous awards, including Fortune’s 2010 “World’s Most Admired Companies” list at No.1 in the telecommunications sector.

Keynotes Addresses continued


Keynote Addresses

Keynote11 a.m. Thursday, January 6 Las Vegas Hilton Theaterrupert stadlerchairman of the Board of management, audi agRupert Stadler was named Chairman of the Board of Management of AUDI AG in January 2007. Additionally, in his capacity as Chairman of the Board of Management of Audi, Stadler was appointed to the Board of Management of Volkswagen Aktiengesellschaft on January 1, 2010. Stadler joined Audi AG, Ingolstadt, in 1990, where he assumed various management tasks in the Marketing and Sales area. He switched to Volkswagen/Audi España SA, Barcelona, as Commercial Director in 1994. From 1997, Stadler was Head of the Board of Management’s Offi ce for the Volkswagen Group, and, from January 2002, also Head of Group Product Planning. On April 1, 2003, he became responsible for the company’s Finance and Organization division and performed this task in a dual role with his position as Board Chairman until August 31, 2007.

Keynote4:30 p.m. Thursday, January 6 Las Vegas Hilton CenterBoo-keun yoonpresident and general manager of visual display Business, samsungAs president of Samsung’s Visual Display Business, Boo-Keun Yoon oversees all activities surrounding a broad portfolio of devices, including TVs, monitors, Blu-ray players and other connected consumer digital products. Under his leadership, the division has maintained its No.1 status in terms of global market share for TVs, monitors and Blu-ray players. In addition, he has successfully led several efforts to commercialize market-leading innovations such as Samsung’s LED TV in 2009 and, most recently, the company’s total 3D entertainment solution—a full product suite consisting of TVs, Blu-ray home theater systems and glasses that make it possible for consumers to enjoy 3D content in the comfort of their homes.


Innovation Power Panel9 a.m. Friday, January 7 Las Vegas Hilton TheaterThis dynamic inaugural session features CEOs from three Fortune 500 companies discussing the impact and importance of innovation to their success, growth, stability and continued dominance through market shifts. Find out what makes them tick, and hear their respective visions for the renaissance of U.S. technological leadership.

ursula Burns John chambers Jeffrey immeltchairman and ceo, Xerox corp. chairman and ceo, cisco chairman and ceo, general electric

Keynote11 a.m. Friday, January 7 Las Vegas Hilton CenterAlan mulallypresident and ceo, ford motor co.In 2006, Mulally joined Ford after serving as executive vice president of The Boeing Company and president and CEO of Boeing Commercial Airplanes. He is known for his innovative and focused leadership while working to transform Ford into a lean, global enterprise. He has served as a past president of the American Institute of Aeronautics and Astronautics (AIAA) and is a former president of its foundation. Additionally, Mulally served as a chairman of the Board of Governors of the Aerospace Industries Association. He was named to TIME magazine’s “100 Most Infl uential People” in 2009, “Person of the Year” in 2006 by Aviation Week magazine and one of “The Best Leaders of 2005” by BusinessWeek magazine.

Keynotes Addresses continued

Keynote Addresses

2011 International CES® | January 6–9, 201 1 | Las Vegas, NevadaCESweb.org

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